Report about the Summer Collection 2014

Report about the Summer Collection 2014 Modern hiking with functionality and color: Schöffel keeps clothing up-to-date Outdoor specialist introduces h...
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Report about the Summer Collection 2014 Modern hiking with functionality and color: Schöffel keeps clothing up-to-date Outdoor specialist introduces highly modern jackets for hiking tours and a new Everywear Stretch concept to the market in the summer of 2014. It can be a little bit more: more stretch, more color, more features and new styles are characteristic for the Summer Collection 2014 of the outdoor specialist Schöffel. Surprising solutions for details such as the integrated card for removing ticks or a watertight pocket for smart phones repositions the issue of highly modern and completely new functional hiking garments. With its Phantom Dynamic, an innovative 3-layer tour jacket for the ambitious hiker, the manufacturer in Schwabmünchen adopts new approaches and Everywear Stretch is the new line representing logical technical supplementation of the successful Everywear concept: the light and compact foldable weather jackets are made for every day and are now, thanks to the high amount of stretch material, even more comfortable to wear.

In touch with nature and active, sporty and functional: based on experience, Schöffel (motto: “I’ m off“ ) sets the trend for everybody who loves to be outdoors and up-to-date –from the energetic walker to the hiker who ranges the low mountain regions. With a well designed collection for the summer theme of 2014, Modern Hiking, SCHÖFFEL fulfills the requirements of a multiple hiking movement, which is growing more and more popular, with jackets, pants, first and mid-layers and a broadened segment of accessories. Be it strolling, walking, hiking or climbing –each sports activity requires full functionality, safety and reliability, specifically with regard to clothing. In 2014, this also includes lots of colors, vibrant shades of colors in the most varying nuances and compositions. Press contact Schöffel Sportbekleidung GmbH Ÿ Ludwig-Schöffel-Str. 15 Ÿ 86830 Schwabmünchen Ilka von Goerne Ÿ Telefon: + 49 (0) 82 32/50 06-23 Ÿ Telefax: + 49 (0) 82 32/5006-222 Mail: [email protected] Ÿ Internet: www.schoeffel.com

Materials: breathable, wind-proof and/or watertight, elastic and light, but also durable and abrasion resistant –only these features of hard and softshells guarantee functionality from head to toe. What sounds technical can still feel good to the touch. Schöffel’ s jackets with 3-layer backing are now equipped with a new soft inside, which is comfortable to wear even on bare skin and is good to handle –because it is not glued. In the summer of 2014, the manufacturer processes clearly more stretch for even more freedom of movement, also in the 2-layer segment. The use of cotton stretch and organic cotton for T-shirts, polo and sweatshirts is new. Important for the cuddle factor on the road is the very soft, light, warming and quick drying mid-layer made of MicroFleece in various summery (knit) looks.

Colors: Vigorous, dynamic, continuously flowing –water stands for life and this has obviously inspired Schöffel’ s Summer Collection 2014. Vibrant green and blue shades, bright yellow as well as many vibrant red shades are characteristic and give jackets and pants, vests and skirts a distinctive, dynamic appearance. Jackets present themselves in a sporty two-tone look ranging from blue-orange to blue-pink, with contrasting lining, also by pockets and hoods, and stripes and floral prints set colorful accents by blouses and shirts.

Diamond L(ady)

Diamond M(an)

Everywear: What’ s pretty steep can become even steeper: Schöffel mastered this stunt with the new brightly colored Everywear Stretch Line. The ladies’and men’ s jacket Diamond L and M made of 2-way stretch is launched in a modern sportive design and a nice slim cut for optimum fit. Following the Schöffel-Everywear concept it is

Press contact Schöffel Sportbekleidung GmbH Ÿ Ludwig-Schöffel-Str. 15 Ÿ 86830 Schwabmünchen Ilka von Goerne Ÿ Telefon: + 49 (0) 82 32/50 06-23 Ÿ Telefax: + 49 (0) 82 32/5006-222 Mail: [email protected] Ÿ Internet: www.schoeffel.com

a garment for every day and any weather, packaged as small as possible and watertight, wind-proof and breathable like its other all-weather jacket “ siblings”Easy, Cascade and Raincoat II. The abrasion resistant soft upper material conveys a good haptic. What’ s more, these reliable companions can be stowed away easily in a pocket: they are, just as the original, foldable in themselves.

Ladies’Jacket Alliston

Ladies’Parka Calabria

Ladies’Outdoor: stretch gets you in the mood for walking and hiking. The flexible material allows every movement, while still keeping its shape –just as the active women likes it. The new 3-layer jacket Alliston made of Venturi Stretch with a textile look and in vibrant, summery colors hides technical features under its pretty appearance e.g. an underarm zipper, an easy roll-up hood, backpack compatible pockets and a watertight zipper. It is elastic, light and wind-proof and has a high water resistance –so it easily handles continuous rain. The 2-layer Venturi stretch jacket Calabria with its colorful zipper cords, the zippered concealed hood and a back length of 74 centimeters is styleful and can also be used for walking the streets after a hiking tour. And if a candy bar leaves crumbs in the pocket? - That’ s no problem - its washable. A light stretch material is characteristic for the Outdoor Style models - contrast stitching, bars, badges and multicolored cords enhance the young style. Vibrant colors –dominant for the summer of 2014 are red and blue - and structured all-over print give the functional jackets a new sportive look day in day out. To the jackets and pants our shirt and blouse program offers matching colors which are usually equipped with UV protection, intelligent ventilation solutions such as mesh material at the back and Anti-Smell.

Press contact Schöffel Sportbekleidung GmbH Ÿ Ludwig-Schöffel-Str. 15 Ÿ 86830 Schwabmünchen Ilka von Goerne Ÿ Telefon: + 49 (0) 82 32/50 06-23 Ÿ Telefax: + 49 (0) 82 32/5006-222 Mail: [email protected] Ÿ Internet: www.schoeffel.com

Men’ s Outdoor: Schöffel offers a fresh and modern functional program to those always on the move, with a large segment for sports and fashion wear for the summer of 2014: Stretch and breathability are the focus, while colors enhance sportiveness. A typical representative of a new 3-layer type that deserves its name is the Hiking Shell, a light jacket with ingenious roll-up hood and a pocket for maps. Surprisingly different: Univers, a light Softshell jacket with a fold-up nylon hood in contrast colors. Most of all, the comfortably cut Phantom Dynamic made of watertight and wind-proof 3-layer Venturi material is the ideal companion for all activities in nature. Detail solutions such as a sufficiently sized pocket for maps as well as 4-way pockets that are accessible even when wearing a backpack were further enhanced with additional ingenious features such as a fold-up rain protection for hands, a watertight washable fold-out inside pocket and the D-ring for attaching the GPS device. The Phantom does not “ abandon”the hiker, outside, in the wild but instead ensures that he is equipped for emergencies. It not only includes a special card for removing ticks but also a separate compartment for a first aid kit. The highlight is the watertight pocket for an iPhone/GPS device and the camera, which can be stowed away into the jacket or attached to a (supplied) carabiner hook on the outside.

Mens’Hiking Shell

Phantom Dynamic

Pants: 2014 is the summer for Schöffel pants: colorful –in vibrant red, green and blue colors for ladies and men –the program presents many pants and shorts - elastic, double face and in many new lengths and as outdoor experts are used to in a wide range of sizes. New are the light cotton stretch - suitable for everyday use - as well as changed cuts: for instance, many models have a slim cut from the knee down, bars in contrasting colors and new zipper positions, which result in a dynamic look. For ladies a new length Press contact Schöffel Sportbekleidung GmbH Ÿ Ludwig-Schöffel-Str. 15 Ÿ 86830 Schwabmünchen Ilka von Goerne Ÿ Telefon: + 49 (0) 82 32/50 06-23 Ÿ Telefax: + 49 (0) 82 32/5006-222 Mail: [email protected] Ÿ Internet: www.schoeffel.com

is available: the ¾ length, which can be unzippered, as well as colorful pants for the mountains: Calista sports a comfortable ventilation system and is available in the colors green and blue.

Calista (L)

Carolina (L)

Summit Pants M II

Accessories: The functional accessories program with its caps, scarfs and belts will be clearly expanded and lots of colors added for the summer of 2014. Completely new: the colorful Schöffel hiking cloth made of organic cotton which can be used for many things –for wrapping your lunch or wiping off your sweat - and which is available in solid colors, striped or with a pretty floral print. This is the functional in-thing to have when you are on the road.

Henry

Alice

Press contact Schöffel Sportbekleidung GmbH Ÿ Ludwig-Schöffel-Str. 15 Ÿ 86830 Schwabmünchen Ilka von Goerne Ÿ Telefon: + 49 (0) 82 32/50 06-23 Ÿ Telefax: + 49 (0) 82 32/5006-222 Mail: [email protected] Ÿ Internet: www.schoeffel.com

Louis