1. Google Analytics ............................................................................................................................ 3 2. SEO ................................................................................................................................................ 4 3. Opt out for paying tax ..................................................................................................................... 5 4. Ability to select sender email-eMarketing ....................................................................................... 6 5. View “sent to” for mailing lists ......................................................................................................... 7 6. Ageing report .................................................................................................................................. 8 7. Hotel charge - payment options .................................................................................................... 10
1.
google analytics
An option to add Google Analytics to your site is now included in the eReg module.
advanced settings > google analytics What is Google Analytics? Google Analytics is a free tracking service that Google provides to websites. Subscribers can use Google Analytics to track both statistics about website visitors and statistics about purchases made on a site. 1. You need a Google Account – If you have a gmail email account that is all you need. If not you can set up a free Gmail account by going to: https://accounts.google.com/SignUp?service=mail&continue=https%3A%2F%2Fmail.google.com %2Fmail%2F<mpl=default Once you set up your Google account then click on this link to learn all about the Google Analytics features: http://www.google.com/analytics/features/index.html 2. After you set up your Google Analytics for your event website go to: eReg > Advanced Settings > Google Analytics and paste the Google Analytics code into the box (that you generated with your Google account). Now, after you set up Google Analytics for your site you will be able to login to your Google account and view the statistics for each site you have (see example below). FYI: it takes a few weeks to start seeing statistics, so be patient.
Figure 1: Sample Google Analytics Statistics
2.
seo
An option to add SEO to your site is now included in the eHome module.
my website > seo Go to My Website > SEO
Figure 2: SEO
This is a new feature to provide SEO (Search Engine Optimization) for your eHome event site.
What is SEO?
Briefly, SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads. It is a process that allows you to help get your site found easier (by ranking) when people search for your event or using keywords that are used in your event.
What is Canonicalization (C14n for short)?
It would be easier for you to read about it (don’t try to pronounce it ). We found a good site that it explains it in layman’s terms. http://www.seomoz.org/learn-seo/canonicalization
3.
opt out for paying tax
The ability to have admin and/or registrants opt out to paying tax has been added to eReg.
eReg > fees & payment > tax settings This enhancement provides the ability for Admin and/or Registrants (if checked) to be able to opt out of paying tax for their fees. This feature can be offered when some attendees/admin may not be liable for paying taxes.
Figure 3: opt out of tax screen
4.
ability to select sender email-eMarketing
Within an eMarketing email an enhancement was added to enable you to select the sender name and sender email for the mailing.
eMarketing – create an email When creating an eMarketing email you have the ability to add a sender’s name and email address in your eMarketing list (2 new fields were added to the CSV template) and then use them as the sender when eMarketing sends the email. When creating the new email, check the check box in Email Details, as shown below, to enable this enhancement. When the email is sent it will now use these Send details.
Figure 4: CSV list 2 fields added for Sender email
Figure 5: Email Details selection box
Also, when creating the email in eMarketing the sender name and email address can be selected as Merge Fields to personalize your email.
Figure 6: Sender email merge fields
5.
view “sent to” for mailing lists
Within an eMarketing email an enhancement was added to enable you to click on the “Sent to” and see the list of names your mailing was emailed to.
eMarketing – view all emails Select the email you sent out and then select View Reports from the top menu.
Figure 7: eMarketing - Email - View Reports
You will see a list of all the mailings you sent out for this specific email.
Figure 8: eMarketing - View Reports - Emails sent
After you click on the number in the “Sent to” column and it will show you the list you sent to.
Figure 9: Sent to List
6.
ageing report
A new feature was added to enable ageing reports for attendee with payments due.
set up > account settings > ageing report To set up Ageing options 1. Go to SET UP from the upper menu and then Account Settings > Ageing Report. Here you can select the Ageing type (date based on) and your Ageing Price Points.
Figure 10: Ageing Set Up
2. Generating your Ageing Report (only in Cross Events). a. Go to Events > Cross Event Reports > Attendee List
Figure 11: Go to Ageing Report
3. Create a View as needed and be sure to select the Ageing Point fields in your view. 4. Create a filter if required. 5. Generate report.
Figure 12: Ageing Report
7.
hotel charge - payment options
An option was added to allow you to charge for a specific number of nights or a set amount in addition to “in full” for the hotel payment during registration.
eReg > hotel & travel > hotel settings Check the box that says “Charge registrants for their hotel as part of their registration cost” and now you will have the option to select the amount of the payment based on an X number of nights, in full or a specific amount.
