Regional Radio Guide
Regional Radio Key Facts In regional Australia there are around 217 commercial radio stations servicing a potential audience of over 9.7 million people. Regional Australians use radio to keep them both entertained and informed, as regional radio is a vital and integral part of each local community. From big cities like the Gold Coast, Newcastle and Hobart to strong regional centres such as Dubbo, Mount Isa and Swan Hill, regional radio is there, providing a localised message that’s immediate and targeted. Some of the country’s fastest growing populations are in areas covered by regional radio, due to the more attractive lifestyle and lower cost of living on offer, and advertisers can easily connect with these lucrative markets by using regional radio. Did You Know Regional Radio: • Markets represent 45% of the Australian population • Gives clients an opportunity to leverage loyalty and localism • Delivers affluent consumers with a high disposable income
SOURCE: Australian Bureau of Statistics - 2006 Radio Market Census Data
www.regionalmediaworks.com.au
Australian Radio Market Population Potentials Regional Radio Potential Reach
The Power of Regional Mediaworks
Regional Australia makes up close to half of the total radio market population in Australia. In NSW/ACT the regional radio market is bigger than Sydney, while regional QLD boasts a larger potential audience than Brisbane.
Regional Mediaworks represents the largest network of radio stations in the country, with more than 120 stations Australia wide. Committed to raising the profile of regional radio by providing agencies and clients with solutions that work, Regional Mediaworks is the only regional radio representation company that services national advertisers, agencies and their clients in Sydney, Melbourne, Brisbane, Perth and Adelaide.
Advertisers can’t afford to miss out on this large audience.
3833
3700
With two key radio brands: Local Works (targeting the 35+ demographic) and The Hit Music Network (targeting the under 40 demographic) Regional Mediaworks has you covered.
Total People Potential Metro = 55% Regional = 45%
3623
Vega Today
Local Works
Fairfax
2569
Nova 1796
1700
Mix
1445 1158
Classic Hits
Reg NSW/ ACT
SYD
MEL
Reg QLD
BRIS
Reg VIC
PER
ADEL
535
490
443
141
Reg WA
TAS
Reg SA
NT
Total People (000’s) by Radio Market
SOURCE: Australian Bureau of Statistics - 2006 Radio Market Census Data
Hit Music
Triple M
Metropolitan Radio Markets VS. Regional Radio Markets
New South Wales Overlap in Radio Coverage Area
NSW Market
Total Ppl Potential
Commercial Radio Stations
Armidale
33,005
2AD & FM 100.3
Bathurst
45,382
2BS & B-ROCK 99.3 FM
Bega
68,267
2EC & POWER 102.5 & 104.3 FM
Broken Hill
19,556
2BH & HILL 106.9 FM
Campbelltown
223,311
c91.3 FM
Canberra
371,957
2CC, 2CA, MIX 106.3 FM & FM 104.7
Coffs Harbour
75,375
2HC, 2CS 106.3 FM, STAR 105.5 FM
Cooma
19,577
2XL & SNOW 97.7 FM
Deniliquin
53,429
2QN & 102.5 FM
Dubbo
64,263
2DU, ZOO 92.7 FM & STAR 93.5 FM
Gosford
297,423
2GO 107.7 FM, SEA 101.3 FM & STAR 104.5 FM
Goulburn
39,255
2GN & EAGLE 93.5 FM
Grafton
50,190
2GF & FM 104.7
Griffith
62,080
2RG & STAR 99.7 FM
Parkes
29,758
2PK & ROK 95.5 & 90.5 FM
Gunnedah
36,485
2MO & TRIPLE G 97.5 FM
Penrith
279,582
THE EDGE 96.ONE FM
Inverell
31,044
2NZ & GEM 95.1 FM
Port Macquarie
111,050
2MC 100.7 & 106.7 FM, STAR 102.3 & 105.1 FM & RADIO 531 AM & 93.5 FM
Lismore
136,835
2LM 900 & ZZZ 100.9 FM
Tamworth
61,813
2TM & FM 92.9
Lithgow
74,031
2LT & 107.9 FM
Taree
70,563
2RE 1557 AM, 100.3 & 100.1 FM & MAX 107.3 FM
Moree
39,072
2VM & NOW 98.3 FM
Tweed Coast
206,492
RADIO 97 972 AM, 104.1 FM & 103.5 FM
Mudgee
18,322
2MG & REAL 93.1 FM
Wagga Wagga
99,582
2WG & STAR 93.1 FM
Muswellbrook
48,843
2NM & POWER 98.1 FM
Wollongong
263,573
i98 FM 98.1 & WAVE 96.5 FM
Newcastle
522,265
2HD, NEW 105.3 FM, KOFM 102.9 & NXFM 106.9
Young
42,116
2LF & ROCCY 93.9 FM
Nowra
149,075
2ST & POWER 94.9 FM
Orange
67,000
2GZ 105.1 FM, STAR 105.9 FM & RADIO 1089 AM
Radio Licence Area Coverage
Rebel Border Ranges/ Breeze QLD Tweed Coast Lismore Inverell Moree Grafton Rebel NSW Coffs Harbour Armidale Tamworth Gunnedah Broken Hill Port Macquarie Taree Dubbo Mudgee Breeze NSW Muswellbrook Orange Newcastle Lithgow Parkes Gosford Penrith Bathurst Deniliquin Griffith Campbelltown Young Wollongong Wagga Wagga Nowra Goulburn Canberra Cooma Albury Bega/Batemans Bay Capital City
For information on station sales representation please visit www.regionalmediaworks.com.au SOURCE: Australian Bureau of Statistics - 2006 Radio Market Census Data Radio Coverage Area is an estimation only
Queensland QLD Market
Total Ppl Potential
Commercial Radio Stations
Bundaberg
73,774
4BU, HITZ 93.9 FM & SEA 93.1 FM
Cairns
140,745
4CA 846 AM, ZINC 102.7 FM, SEA 99.5 FM & HOT 103.5 FM
Charleville
8,065
4VL & TRIPLE CCC 101.7 FM
Charters Towers
12,025
4GC & HOT 95.9 FM
Emerald
43,104
ZINC 4HI & HOT 94.7 FM
Gold Coast
470,009
GOLD 92.5 FM, SEA 90.9 FM & HOT TOMATO 102.9 FM
Gympie/Noosa
112,454
ZINC 96.1 FM & 4GY 558 AM & 107.1 FM
Innisfail
30,614
4KZ & KOOL FM 98.3, 91.9 & 94.9
Ipswich
195,938
RIVER 94.9 FM
Kingaroy
47,386
1071 AM & CFM 89.1
Longreach
11,164
4LG & WEST 104.5 FM
Mackay
121,536
4MK 1026 AM, ZINC 101.9 FM, SEA 98.7 FM & HOT 100.3 FM
Mareeba
43,105
4AM & HOT 97.9 FM
Maryborough
81,305
MIX 103.5 FM & SEA 101.9 FM
Mt Isa
22,066
ZINC 666 4LM & HOT 102.5 FM
Remote QLD/NSW
192,429
BREEZE FM & REBEL FM
Rockhampton/Gladstone
160,614
4RO, ZINC 927, SEA 101.5 & 95.1 FM & HOT 107.9 & 93.5 FM
Roma
14,639
ZINC 4ZR & HOT 95.1 FM
Sunshine Coast
401,925
MIX 92.7 FM, SEA 91.9 FM & HOT 91.1 FM
Toowoomba
192,980
4GR, 4WK, 4AK & C FM 100.7, 91.9 & 97.5
Townsville
193,990
4TO 102.3 FM, HOT 103.1 FM, ZINC 100.7 FM & 106.3 FM
For information on station sales representation please visit www.regionalmediaworks.com.au SOURCE: Australian Bureau of Statistics - 2006 Radio Market Census Data Radio Coverage Area is an estimation only
Rebel Outback/Breeze QLD
Mareeba
Cairns Innisfail
Charters Towers
Townsville
Mount Isa
Mackay
Longreach
Emerald
Rebel Wide Bay/Breeze QLD
Rockhampton Gladstone Bundaberg
Charleville Roma Kingaroy Rebel Western Downs/Breeze QLD Toowoomba Rebel Border Ranges/ Breeze QLD
Overlap in Radio Coverage Area Radio Licence Area Coverage Capital City
Maryborough/Fraser Coast Gympie/Noosa Sunshine Coast Breeze/Rebel South Brisbane Ipswich Gold Coast
Darwin
Regional Radio Coverage Map
Flow Jabiru
Rebel Outback/ Breeze QLD
Cairns
Mareeba Broome
Innisfail
Flow Tennant Creek Charters Towers
Port Hedland Karratha
Mount Isa
Mackay
Emerald
Longreach Remote WA Carnarvon
Geraldton
Kalgoorlie Northam Mandurah Bunbury Busselton Bridgetown
Merredin Narrogin Collie Katanning
Albany
Esperance
Alice Springs
Rebel Wide Bay/Breeze QLD
Geelong Colac Burnie
Overlap in Radio Coverage Area Radio Licence Area Coverage
Rockhampton Gladstone Bundaberg
Maryborough/Fraser Coast Gympie/Noosa Charleville Roma Kingaroy Sunshine Coast Rebel Western Downs/Breeze QLD Breeze/Rebel South Brisbane Flow Prominent Hill Toowoomba Flow Coober Pedy Ipswich Gold Coast Rebel Border Ranges/ Breeze QLD Tweed Coast Flow Roxby Downs Lismore Inverell Moree Grafton Flow Woomera Rebel NSW Coffs Harbour Armidale Tamworth Gunnedah Port Augusta Broken Hill Flow Port Macquarie Port Pirie Mid Taree Whyalla Dubbo Mudgee Breeze NSW Muswellbrook Flow Ceduna North Orange Newcastle Flow Streaky Bay Lithgow Flow Barossa Parkes Gosford Penrith Bathurst Deniliquin Berri Flow Wudinna Griffith Campbelltown Flow Young Wollongong Border Mallee Mildura Port Lincoln Wagga Wagga Nowra Goulburn Flow Nth & Sth Yorke Peninsula Murray Bridge Swan Hill Albury Canberra Flow Kangaroo Island Cooma Shepparton Flow Murray Mallee Albury Flow Limestone Coast Bendigo Wangaratta Bega/Batemans Bay Horsham Flow Kingston/Robe Central Victoria Ballarat Flow Melbourne Mtns Mount Gambier Hamilton Warrnambool
Capital City
Townsville
West Coast (Queenstown)
Sale/Traralgon Warragul Devonport Scottsdale Launceston Hobart Radio Coverage Area is an estimation only
Victoria & Tasmania Overlap in Radio Coverage Area
VIC Market
Total Ppl Potential
Commercial Radio Stations
Albury
123,118
2AY, THE RIVER 105.7 FM & STAR 104.9 FM
Ballarat
120,496
3BA 102.3 FM & POWER 103.1 FM
Bendigo
195,214
3BO 93.5 FM & STAR 91.9 FM
Central Victoria
148,692
Easy Mix 1071 AM & 98.3 FM
Colac
47,352
3CS & MIXX 106.3 FM
Geelong
362,231
BAY 93.9 FM & K-ROCK 95.5 FM
Hamilton
44,351
3HA & MIXX 88.9 FM
Horsham
58,640
3WM & MIXX 101.3, 98.5 & 94.5 FM
Mildura
57,021
3MA 97.9 FM, STAR 99.5 FM & Easy Mix 1467
Sale/Traralgon
125,086
GOLD 1242 & TRFM 99.5 & 99.9 FM
Shepparton
164,112
3SR 95.3 & 93.1 FM & STAR 96.9 FM
Swan Hill
42,821
3SH & MIXX 107.7 & 98.7 FM
Wangaratta
81,951
3NE & EDGE 102.1 FM
Warragul
199,778
3GG & STAR 94.3 & 97.9 FM
Warrnambool
52,515
3YB & COAST 95.3 FM
TAS Market
Total Ppl Potential
Commercial Radio Stations
Burnie
59,364
7BU & SEA 101.7 FM
Devonport
66,109
7AD & SEA 107.7 FM
Hobart
229,038
HEART 107.3 FM, SEA 100.9 FM & HO FM 101.7
Launceston
113,948
89.3 LAFM & TOTE SPORT RADIO
Queenstown/West Coast
5,275
7XS 92.1 FM
Scottsdale
16,570
7SD & SEA 99.7 FM
SOURCE: Australian Bureau of Statistics - 2006 Radio Market Census Data
Radio Licence Area Coverage
Mildura
Capital City
Swan Hill
Albury Shepparton Wangaratta Horsham Bendigo Central Victoria Ballarat Flow Melbourne Mtns Hamilton Warrnambool
Geelong Colac
Sale/Traralgon Warragul Devonport
Burnie
West Coast (Queenstown)
Scottsdale Launceston
Hobart
For information on station sales representation please visit www.regionalmediaworks.com.au Radio Coverage Area is an estimation only
South Australia & Northern Territory Alice Springs
SA Market
Total Ppl Potential
Commercial Radio Stations
Mt Gambier
51,216
5SE & STAR 96.1 FM
Murray Bridge
90,629
5MU & POWER 98.7, 100.3 & 99.7 FM
Port Augusta/Port Pirie 99,237 Whyalla (Spencer Gulf North)
5AU, 5CS & MAGIC 105.9 & 100.3 FM
Port Lincoln
26,213
5CC & MAGIC 89.9 FM
Port Augusta
Remote SA/NT/VIC
141,969
FLOW FM
Whyalla
Riverland (Berri)
34,272
5RM & MAGIC 93.1 FM
NT Market
Total Ppl Potential
Commercial Radio Stations
Alice Springs
27,015
8HA & SUN 96.9 FM
Darwin
114,669
MIX 104.9 FM & HOT 100 FM
Flow Prominent Hill
Flow Coober Pedy Flow Roxby Downs
Flow Woomera
Flow Ceduna Flow Streaky Bay
Darwin Flow Jabiru
Flow Wudinna
Port Pirie Flow Mid North
Flow Barossa
Berri Flow Border Mallee Murray Bridge
Port Lincoln Flow Nth & Sth Yorke Peninsula Flow Kangaroo Island Flow Murray Mallee Flow Limestone Coast Flow Kingston/Robe Mount Gambier Flow Tennant Creek
Overlap in Radio Coverage Area Alice Springs For information on station sales representation please visit www.regionalmediaworks.com.au SOURCE: Australian Bureau of Statistics - 2006 Radio Market Census Data Radio Coverage Area is an estimation only
Radio Licence Area Coverage Capital City
Western Australia WA Market
Total Ppl Potential
Commercial Radio Stations
Albany
40,006
6VA & HOT 106.5 FM
Bridgetown
14,085
6BY & HOT FM 95.7 & 100.5
Broome
13,078
BROOME SPIRIT 102.9 FM & BROOME WAFM 101.3
Bunbury/Busselton/Collie
122,911
6TZ, 756 AM, 6CI, HOT FM 95.7 & SPIRIT SOUTHWEST 621 AM
Carnarvon
7,133
CLASSIC HITS 666 AM & HOT HITS 99.7 FM
Esperance
17,436
6SE & HOT 102.3 FM
Geraldton
37,722
SPIRIT GERALDTON 98.1 FM & WAFM GERALDTON 96.5 FM
Kalgoorlie
32,848
6KG & HOT 97.9 FM
Karratha
16,408
6KA KARRATHA SPIRIT & KARRATHA WAFM 106
Katanning
15,000
6WB & HOT 94.9 FM
Mandurah
79,583
6MM & COAST FM 97.3
Merredin
14,268
6MD & HOT 105.1 FM
Narrogin
19,815
6NA & HOT 100.5 FM
Northam
28,705
6AM & HOT 96.5 FM
Port Hedland
11,855
6NW PORT HEDLAND SPIRIT & PORT HEDLAND WAFM 91.7
Remote WA
64,503
SPIRIT REMOTE & RED FM
Overlap in Radio Coverage Area Radio Licence Area Coverage Capital City Broome
Port Hedland Karratha
Remote WA Carnarvon
Geraldton
Kalgoorlie Northam
For information on station sales representation please visit www.regionalmediaworks.com.au SOURCE: Australian Bureau of Statistics - 2006 Radio Market Census Data Radio Coverage Area is an estimation only
Mandurah Bunbury Busselton Bridgetown
Merredin Narrogin Collie Katanning
Albany
Esperance
Affluent Consumers, Loyalty and Localism Affluent Consumers
Loyalty and Localism
Regional market populations are increasing as they attract sea-changers and treechangers in search of the more balanced and affordable lifestyle offered outside the major capitals. Regional cities and towns, particularly along the Queensland and New South Wales coasts, are among the fastest growing areas in Australia.
Highly regarded by listeners, regional radio stations provide communities with locally produced content that is immediately relevant to their daily lives. This loyal listener base offers stations the opportunity to be ideally placed to enhance a targeted advertising campaign through the support of live and local event coverage, local news, sports coverage and daily interviews on issues relating to their broadcast areas.
It is this lower cost of living and lower debt burden which underpins regional consumers prosperity. The average discretionary income of regional consumers is on par with the metropolitan average with shopping habits virtually identical. Key areas of retail sales growth for regional markets include: - Home entertainment; household furnishing; takeaway & restaurants; house, hardware & garden; clothing & accessories; supermarkets; food & household supplies; entertainment & leisure; motor vehicles; gambling & gaming.
50%
60%
Metropolitan Markets
Regional Markets
% Population Able To Spend (can save & buy whatever they want & can afford to spend on extras) SOURCE: foreseechange April 2009
Clients can connect with their customers at a local level through advertising schedules, integrated content, outside broadcasts or promotional vehicles.
Regional Mediaworks can solve your regional radio advertising puzzle with just one phone call.
www.regionalmediaworks.com.au
[email protected] Sydney
Melbourne
Brisbane
Adelaide
Perth
Level 3, 170 Pacific Highway Greenwich NSW 2065 Tel 02 8437 9400 Fax 02 8437 9499
Level 2, 70 Park Street South Melbourne VIC 3205 Tel 03 9922 2000 Fax 03 9922 2199
Level 1, 80 Petrie Terrace Brisbane QLD 4000 Tel 07 3510 8700 Fax 07 3510 8799
78 Wellington Square North Adelaide SA 5006 Tel 08 8367 3700 Fax 03 8367 0725
Unit 16, 15 Rosslyn Street West Leederville WA 6007 Tel 08 9382 4566 Fax 08 9381 8901
All information is correct at the time of printing and is subject to change.
