REDKEN HAIRCARE: WHERE PROTEIN MEETS MOISTURE PROTEIN

EXTREME

BLONDE IDOL

BODY FULL

FOR SENSITIZED HAIR

FOR OFF-TONE, DULL BLONDE HAIR

FOR FINE, FLAT HAIR

CERAFILL

FOR THIN TO ADVANCED THINNING HAIR

ONE UNITED

COLOR EXTEND MAGNETICS

FOR ALL HAIR TYPES

FOR COLOR-TREATED HAIR

RANGE INCLUDES: • • • • • • •

BENEFITS:

Shampoo Fortifies weakened areas of the hair and reduces Conditioner breakage by up to 73%.* Mask CAT Anti-Snap Extreme Length Sealer Extreme Length Primer

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• • • •

Volumizes the look of fine hair for lightweight conditioning for static-free shine.

• Shampoo • Custom-tone Treatment Violet • Custom-tone Treatment Gold • Mask

Refines highlights and revives hair with a bright, shiny finish.

• Defy Shampoo • Defy Conditioner • Defy Daily Scalp Treatment • Retaliate Shampoo • Retaliate Conditioner • Retaliate Hair Re-densifying Treatment • Dense FX Hair Diameter Thickening Treatment

Choose between two ranges offering fuller feeling hair and scalp invigoration to deliver immediate and long-term results for thinning hair.

• Shampoo • Conditioner • Mask

Forms a seal to protect color radiance and leaves hair feeling 3X stronger.**

25 Benefits in one • Manageability • Protection • Beauty

Shampoo Conditioner Instant Bodifier Volume Amplifier

DIAMOND OIL HIGH SHINE

DIAMOND OIL

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BENEFITS:

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• Shampoo •  Conditioner • A  iry Mist

Lightweight formula for airy, silky feeling and multi-faceted looking shine.

• • • •

With Shine Strand Complex to leave hair feeling 3X stronger and smoother and 2X more shiny.***

FOR DULL, DAMAGED HAIR

ALL SOFT

MOISTURE

FRIZZ DISMISS

CURVACEOUS

SCALP RELIEF

HAIR CLEANSING CREAM

FOR DRY, FRIZZ-PRONE HAIR

FOR DRY, BRITTLE HAIR

FOR WAVES AND CURLS WITHOUT DEFINITION

FOR DULL, FINE HAIR

Shampoo Conditioner Mask Shatterproof shine oil • Glow Dry Oil

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• • • • •

Intensely moisturizes the feel of dry hair.

• Shampoo • Conditioner • Mask • Rebel Tame • Smooth Force

Non-stop frizz reduction in extreme humidity**** and long-lasting frizz control.

• • • •

Defines waves with lasting memory and quenches thirsty strands with intense moisture.

• O  il Detox Shampoo • D  andruff Control Shampoo • S  oothing Balance Shampoo

Redken’s scalp care offers a comprehensive range of solutions to help soothe and protect dandruff, oily, and sensitive scalps.  These targeted scalp solutions offer comprehensive,  professional care for the scalp and hair.

• Shampoo

 larifies and helps C remove mineral deposits and styling product build-up.

Shampoo Conditioner Mask Supple Touch Argan-6 Oil

* Breakage from brushing. Extreme Shampoo, Conditioner and Anti-Snap vs. a classic shampoo on bleached hair. ** Color Extend Magnetics System of Shampoo and Conditioner vs. a non-conditioning shampoo. *** Instrumental test. Diamond Oil Shampoo, Conditioner and Shatterproof Shine vs unwashed hair. **** Based on instrumental test: Frizz Dismiss Shampoo + Conditioner + Leave-in Treatment vs a classical shampoo after 96 hours under 85% relative humidity.

Shampoo Conditioner Full Swirl Ringlet

EXTREME FOR SENSITIZED HAIR EXTREME

SHAMPOO

BEST SELLER

EXTREME

CONDITIONER

BEST SELLER

EXTREME

ANTI-SNAP

BEST SELLER

EXTREME LENGTH

SEALER

HOW TO USE

HOW TO USE

HOW TO USE

HOW TO USE

- Apply to wet hair, massage into lather. Rinse

- After shampooing, distribute through mid to end lengths of hair. Rinse

- Apply on towel-dried hair to fragile or damaged areas. Do not rinse

- Apply on damp or dry hair concentrating on mid-lengths through ends. Leave-in

BENEFITS

BENEFITS

BENEFITS

BENEFITS

- Gently cleanses to help fortify damaged hair leaving hair feeling protected, with a healthy-looking shine

- Detangles and reinforces sensitized hair, leaving it feeling supple and more resilient

- Helps protect against breakage and split ends - Delivers protein and ceramide to help fortify weakened areas - Formulated to provide heat protection - Hair is healthy looking and resilient

- Reduces the appearance of split ends

EXTREME

EXTREME

EXTREME LENGTH

HOW TO USE

HOW TO USE - Apply on damp hair from root to tip. Leave on 2-5 minutes. Rinse

BENEFITS

- After shampooing, squeeze excess water from hair. Apply CAT and distribute through hair. Leave on 3-5 minutes and rinse. Follow with the appropriate conditioner - For hair that has been sensitized by chemical services, use CAT 1-3 times per week to reinforce hair

- Intensely conditions and reinforces hair to help protect weakened areas leaving hair feeling more manageable

BENEFITS

STRENGTH BUILDER MASK HOW TO USE - After shampooing, apply to damp hair. Leave on for 5-15 minutes. Rinse

CAT

PRIMER BENEFITS

- Helps increase hair’s length potential past breaking points and primes hair to be stronger and healthy-looking

- The lightweight formula provides intense conditioning for damaged hair. Helps prep hair before chemical services to protect against future damage

* Breakage from brushing. Lab test based on use of Extreme Shampoo, Conditioner and Anti-Snap vs a non-conditioning shampoo

73% REDUCTION IN HAIR BREAKAGE*

BODY FULL

BLONDE IDOL

FOR FINE, FLAT HAIR

FOR OFF-TONE, DULL BLONDE HAIR

BODY FULL

BODY FULL

BLONDE IDOL

HOW TO USE

HOW TO USE

HOW TO USE

- Apply to wet hair, massage into lather. Rinse

- After shampooing, apply and distribute through hair. Rinse

- Apply to wet hair, massage into lather. Rinse

- Gently cleanses and helps remove styling product residue while infusing hair with lasting volume and touchable fullness. Provides improved volume at the roots, and more fullness, body and control overall

BENEFITS

BENEFITS

- Lightweight ends detangler helps provides lightweight volume while helping to ease detangling. Hair is left with healthy-looking shine

- A caring, pH balanced, sulfate-free formula that gently cleanses and softens with lightweight moisture

BODY FULL

BODY FULL

SHAMPOO BENEFITS

VOLUME AMPLIFIER

CONDITIONER

INSTANT BODIFIER

SHAMPOO

BLONDE IDOL

MASK

HOW TO USE

HOW TO USE

HOW TO USE

- Apply evenly through towel-dried hair, beginning at the roots. Increase number of sprays for added lift and expansion. Leave in and style as usual

- Apply evenly through towel-dried hair, beginning at the roots.

- After shampooing, apply to towel-dried hair. Leave on for 5-15 minutes. Rinse thoroughly. - Usage Tip: Use 2-3 times a week alternating with Redken custom-tone conditioners

BENEFITS - Volumizing lift spray plumps and primes hair with all-over fullness, adjustable lift, and lightweight conditioning with a soft-touch feel

BENEFITS - Volumizing foam helps to add volume and lightweight conditioning to ultra fine hair

WANT FULL AND VOLUMIZED HAIR?

BLONDE IDOL

CUSTOM-TONE GOLD TO ADD A KISS OF GOLD BLONDE IDOL

CUSTOM-TONE VIOLET TO ELIMINATE UNWANTED BRASSINESS HOW TO USE - Following a color service, dial up weekly to increase color deposit or adjust as needed - Apply to damp hair, leave on for 3-5 minutes then rinse thoroughly - BEFORE FIRST USE: Set dial to “week 6” and pump repeatedly until product begins to flow. Then set dial to “week 1” and pump repeatedly until product begins to flow

BENEFITS - Breakthrough new dual chamber treatments release a customizable blend of conditioner and direct dye to preserve platinum and golden tones and help blonde hair stay beautiful between salon visits

BENEFITS - Repairs and nourishes damaged areas for renewed softness - Maintains integrity of Blonde tones by sealing the hair cuticles - Violet Leaf Extracts and Lactic Acid strengthens hair from root to tip

WANT MULTI-TONAL AND BRILLIANT BLONDE HAIR?

CERAFILL FOR THIN TO ADVANCED THINNING HAIR DEFY

DEFY

RETALIATE

RETALIATE

HOW TO USE

HOW TO USE

HOW TO USE

HOW TO USE

- Apply to wet hair, massage into lather. Rinse

- After shampooing, apply and distribute through hair. Rinse

- Apply to wet hair, massage into lather. Rinse

- After shampooing, apply and distribute through hair. Rinse

BENEFITS

- Invigorating shampoo with menthol for advanced thinning hair. Gently cleanses to remove impurities such as follicle clogging

SHAMPOO BENEFITS - Gently cleanses normal to thin hair to remove impurities. Contains ceramide to strengthen hair and SP-94 to nourish the scalp

CONDITIONER - Gently conditions normal to thinning hair, leaving it looking visibly fuller with added shine

SHAMPOO BENEFITS

CONDITIONER BENEFITS - The cream-gel delivers ceramide to strengthen hair and SP-94 to nourish the scalp

STAR PRODUCT

DEFY

RETAILIATE

DENSE FX

HOW TO USE

HOW TO USE

HOW TO USE

- Apply daily, or at least 3 times a week for 6 weeks minimum. - Spray directly 12X onto a clean, towel dried scalp and massage in. Style as usual.

- Divide hair in 8 sections focusing on hairline and the affected areas. Position the pipette directly at the root and scalp to apply 1 full pipette of the serum per identified section. Gently massage to permeate the entire scalp. Do not rinse. Dry and style as usual

- Apply to hair, beginning at scalp in sections. Massage gently at root and work through to the ends. Do not rinse - For maximum thickening results allow to dry then reapply. Dry and style as usual

DAILY SCALP TREATMENT BENEFITS - Promotes hair density by softening the hardening of collagen around the bulb

HAIR RE-DENSIFYING TREATMENT

BENEFITS - Daily treatment with stemoxydine proven to create denser looking hair in 3 months*

HAIR DIAMETER THICKENING TREATMENT BENEFITS - Contains filloxane to plump up existing hair and instantly create the look and feel of fullness and density - Expands each strand by up to 9%**

* Clinical test on 101 subjects vs. placebo ** Instrumental test. Measurement of hair thickness after 2 applications of product on bleached hair vs non treated bleached hair

WANT THICKER LOOKING HAIR, INSTANTLY? 

COLOR EXTEND MAGNETICS ONE UNITED FOR COLOR-TREATED HAIR BEST COLOR EXTEND SELLER MAGNETICS

BEST COLOR EXTEND SELLER MAGNETICS

HOW TO USE

HOW TO USE

- Apply to wet hair, massage into lather. Rinse

- After shampooing, distribute through mid to end lengths of hair. Rinse

BENEFITS

BENEFITS

- Gently cleanses and conditions color-treated hair

- Provides targeted repair with easy detangling for a softer, smoother, and more conditioned feel

SHAMPOO

CONDITIONER

MULTI-BENEFIT TREATMENT ONE UNITED

STAR PRODUCT

HOW TO USE - After shampooing, spray evenly on towel-dried hair - Leave-in for increased conditioning - Rinse-out after 1-2 minutes for lightweight conditioning

BENEFITS MANAGEABILITY - Conditions - Nourishes - Improves manageability - Help even out porous hair - Reduces dryness - Detangles - Instant results - Idea cutting lotion

PROTECTION - Primes hair for styling - Helps prevent breaking from brushing - Safe for color-treated hair - Help prevent split ends - Helps seal in hair cuticle - Safe for ombre hair - Helps shield against external aggressors - Helps prevent heat damage

COLOR EXTEND MAGNETICS

DEEP ATTRACTION MASK HOW TO USE - After shampooing, apply to damp hair. Leave on for 5-15 minutes. Rinse

BENEFITS - Color captivating treatment to help preserve color richness - Gel-cream consistency for light reflection

* Color Extend Magnetics System of Shampoo and Conditioner vs. a non-conditioning shampoo

RADIANT COLOR AND 3X FORTIFIED HAIR*

MULTI-BENEFIT TREATMENT

BEAUTY - Gives a silky touch - Adds smoothness - Adds shine - Helps control frizz - Anti-static - Controls fly-aways - Makes blow-dry easier - Style refresher - Lightweight results

DIAMOND OIL HIGH SHINE DIAMOND OIL FOR DULL, FINE HAIR

FOR DULL, DAMAGED HAIR DIAMOND OIL

DIAMOND OIL

HOW TO USE

HOW TO USE - After shampooing, distribute through mid to end lengths of hair. Rinse

SHAMPOO

CONDITIONER

HIGH SHINE

HIGH SHINE

CONDITIONER

- Apply to wet hair, massage into lather. Rinse

BENEFITS

BENEFITS

HOW TO USE

HOW TO USE

- Apply to wet hair, massage into lather. Rinse

- After shampooing, apply and distribute through hair. Rinse

- Provides durable shine that lasts until the next shampoo

- Delivers replenishing oils to nourish hair and restore sparkling, multi-faceted shine.

DIAMOND OIL

DIAMOND OIL

SHAMPOO BENEFITS - Cleanses and turns up the shine on dull hair. Hair feels airy and sparkles with multi-faceted diamond-like shine

BENEFITS - Detangles and turns up the shine on dull hair. Hair feels conditioned yet airy and sparkles with multi-faceted diamond-like shine

DEEP FACETS MASK HOW TO USE - After shampooing, apply to damp hair. Leave on for 5-15 minutes. Rinse

HIGH SHINE

AIRY MIST HOW TO USE - Spray on dry or damp hair concentrating on mid-lengths and ends - Re-apply on dry hair as needed for sparkling results

BENEFITS - A buildable shine-enhancing oil mist. Leaves hair feeling airy and silky with multi-faceted diamond-like shine

BENEFITS - Restores smoothness and amazing shine

DIAMOND OIL

GLOW DRY OIL

STAR PRODUCT

SHATTERPROOF SHINE HOW TO USE - For normal to dry hair use 1-2 drops per day - For chemically or mechanically distressed hair use 4-6 drops

BENEFITS - Reduces breakage and frizz whilst delivering moisture and shine

HOW TO USE - Apply on damp hair concentrating on mid-lengths and ends - Blow-dry - Re-apply on dry hair as needed for added shine

BENEFITS - Delivers instant diamond-like shine with ultra-light weight style and control - Easy beautiful blow-outs for all hair types

WANT A LIGHTWEIGHT FORMULA THAT IS HIGH ON SHINE?

WANT STRENGTH AND LUMINOUS SHINE?

ALL SOFT

FRIZZ DISMISS

FOR DRY, BRITTLE HAIR ALL SOFT

SHAMPOO

BEST SELLER

ALL SOFT

CONDITIONER

FOR DRY, FRIZZ-PRONE HAIR BEST SELLER

HOW TO USE

HOW TO USE

- Apply to wet hair, massage into lather. Rinse

- After shampooing, distribute through mid to end lengths of hair. Rinse

BENEFITS

BENEFITS

- Washes away impurities to leave hair feeling softer and more manageable

- Instantly detangles and helps leave hair feeling moisturized with intense softness, movement and healthy-looking shine

ALL SOFT

STAR PRODUCT

HEAVY CREAM MASK

ALL SOFT

ARGAN-6 OIL

FRIZZ DISMISS

FRIZZ DISMISS

HOW TO USE

HOW TO USE

- Apply to wet hair, massage into lather. Rinse

- After shampooing, apply and distribute through hair. Rinse

SHAMPOO BENEFITS

CONDITIONER

- Helps to provide smoothing and manageability whilst protecting hair from humidity

BENEFITS

FRIZZ DISMISS

FRIZZ DISMISS

MASK

- Moisturizes and detangles hair leaving it smooth, shiny and manageable. Protects hair from humidity

SMOOTH FORCE

HOW TO USE

HOW TO USE

- After shampooing, apply to damp hair. Leave on for 5-15 minutes. Rinse - Can be used daily or weekly as a treatment

- Argan-6 Oil can be used 6 ways to dramatically transform hair: Moisturize: Pre-shampoo treatment Protect: Pre blow-dry shield Smooth: Post blow-dry perfector Illuminate: Styling shine booster Soften: Post shampoo treatment Recondition: Overnight treatment - Apply on dry or damp hair concentrating on the mid lengths and ends. Re-apply on dry hair as needed

HOW TO USE

HOW TO USE

- After shampooing, apply to towel-dried hair. Leave on 5-15 minutes. Rinse

- Apply to clean, towel dried hair. Leave-in. Style as usual

BENEFITS

BENEFITS

- Provides intense nourishment, smoothness and manageability to sensitized, unruly frizz-prone hair

- Lightweight lotion spray format provides ease in detangling and manageability Contains heat protection for heat styling up to 230°C

BENEFITS

REBEL TAME

BENEFITS - Intensely conditions to leave hair feeling more manageable with intense softness

ALL SOFT

SUPPLE TOUCH HOW TO USE - Spray directly on towel-dried hair concentrating on mid-lengths and ends. Work through hair. Leave in and style as usual

- Conditioning formula helps hair feel softer, conditioned and more supple to leave dry, brittle hair feeling intensely nourished

BENEFITS - Helps hair feel conditioned and more manageable with suppleness and amazing looking shine

FRIZZ DISMISS HOW TO USE

- Apply to clean, towel-dried hair. Leave-in. Style as usual

BENEFITS - Provides discipline, control and manageability to coarse hair. Contains heat protection for heat styling up to 230°C

* All Soft shampoo, conditioner and argan-6 oil vs. a non-conditioning shampoo

WANT 15X SOFTER HAIR?*

LONG-LASTING FRIZZ CONTROL

CURVACEOUS

SCALP RELIEF

FOR WAVES AND CURLS WITHOUT DEFINITION

TARGETED SCALP SOLUTIONS TO HELP SOOTHE AND PROTECT

CURVACEOUS

CURVACEOUS

OIL DETOX

SOOTHING BALANCE

HOW TO USE

HOW TO USE

HOW TO USE

HOW TO USE

- Apply to wet hair, massage into lather. Rinse

- After shampooing, apply and distribute through hair. Rinse thoroughly

- Apply to wet hair, massage into scalp and hair. Rinse. Can be used daily.

BENEFITS

- Shake Well. For daily oil control massage into wet hair and scalp. Rinse. For a more intense treatment, apply before wetting. Leave on for 1 to 2 minutes. Wet hair, lather and Rinse.

- Creamy formula deposits weightless conditioning and intense moisture

BENEFITS

SHAMPOO BENEFITS - Cleanses stressed out curls and waves for high-definition spring

CONDITIONER

SHAMPOO

- Cleanses and instantly absorbs excess oil to help equalize scalp pH and clarify impurities.

SHAMPOO BENEFITS

- Gently cleanses hair whilst soothing and calming sensitive, stressed scalp.

HAIR CLEANSING CREAM CURVACEOUS

RINGLET

CURVACEOUS

FULL SWIRL

DANDRUFF CONTROL

SHAMPOO

HOW TO USE

HOW TO USE

HOW TO USE

- Apply to towel dried hair - Do not rinse - Diffuse or air-dry for perfect curls

- Apply evenly through damp or dry hair. Leave-in, style as usual

- Apply to wet or dry hair, massage into scalp. Leave on for 5 minutes. Wet hair, lather and rinse. Can be used daily.

BENEFITS - Frizz-free control and definition for natural ringlets - Reactivates natural spiral curls for control without crunch

BENEFITS - Combination cream serum controls frizz and locks in moisture for high shine - Controls natural waves and curls for shiny, long lasting results

* Results achieved with the use of Curvaceous shampoo, conditioner and Ringlet vs. a non-conditioning shampoo

WANT UP TO 72 HOURS OF CURL DEFINITION?*

BENEFITS - Helps eliminate and combat dandruff and its symptoms whilst gently cleansing hair to soothe and hydrate the scalp.

HOW TO USE - Alternate with your regular shampoo. Apply to wet hair, massage into a lather, rinse. Repeat if necessary. For excessive build-up leave on for 5 – 10 minutes.

BENEFITS - Clarifies and helps to remove mineral deposits and styling product build-up on all hair types. Formulated to add shine whilst purifying and refreshing hair.

REDKEN STYLING COLLECTION PILLOW PROOF

TEXTURIZE

HAIRSPRAYS

SMOOTH

VOLUMIZE

HEAT STYLING

FLEX

SHINE

› express primer time-saving light mist › express treatment primer time-saving nourishing cream › two day extender refreshing dry shampoo

› full effect 04 classic nourishing mousse › rootful 06 root lifting volumizing spray › thickening lotion 06 all-over body builder › all-over aerate 08 bodifying cream-mousse › guts 10 volume spray foam › stay high 18 high-hold gel to mousse

› powder grip 03 mattifying hair powder › rewind 06 pliable styling paste › fashion waves 07 sea salt spray › wax blast 10 high impact finishing spray-wax › rough paste 12 workable control › rough clay 20 matte texturizer

› satinwear 02 conditioning blow-dry lotion › iron shape 11 heat protection spray

› wind blown 05 low hold finishing spray › fashion work 12 versatile hairspray › quick tease 15 backcombing spray › quick dry 18 instant finishing spray › pure force 20 non-aersol fixing spray › control addict 28 extra high-hold hairspray

› move ability 05 lightweight defining cream-paste › mess around 10 texturizing cream-paste › shape factor 22 sculpting cream-paste with powerful hold

› braid aid 03 braid defining lotion › velvet gelatine 07 lightweight blow-dry gel › align 12 smoothing blow-dry lotion

› outshine 01 anti-frizz polishing milk › shine flash 02 dry shine spray › metal fix 08 liquid pomade for runway effects

PILLOW PROOF PILLOW PROOF BLOW-DRY EXPRESS PRIMER

STAR PRODUCT

BENEFITS - This is a must before any blow- dry service! - Reduces blow-dry time - Leaves hair feeling 3x stronger and healthier - Protects from heat up to 230ºC - Provides 24 hour lasting volume - Lightweight bi-phase formula

USAGE - Shake the bottle to activate ingredients. Before styling, mist evenly throughout damp hair - Can be sprayed on dry hair to re-style before blow-drying

PILLOW PROOF PRIMER CREAM BENEFITS -A must before any blow dry service! -Reduces blow dry time -3x stronger and healthier hair -Protects from heat up to 230°c -Anti-breakage formula -Cream formula nourishes dry hair

USAGE - Rub 1-2 pumps through hands and apply evenly through damp hair. Apply your other favourite Redken styling products and blow dry as usual. - Suitable for all hair types but ideal for thick, dry or coarse hair

PILLOW PROOF BLOW-DRY TWO DAY EXTENDER BENEFITS - A time saver that instantly refreshes the hair - Extends style for 2 day pillow proof results - Absorbs oils for a matte finish - Gives hair slight grip

USAGE - To refresh a blow-dry: Mist on roots Brush through to distribute evenly. If needed, touch-up sections with a blow-dryer

TEXTURIZE WAX BLAST 10 POWDER GRIP 03 BENEFITS - Mild control - Creates instant texture and grip - Cool matte texture

USAGE - Sprinkle a small amount into root area for instant volume and grip - Shake through lengths for extreme matte texture

REWIND 06 BENEFITS - Medium control - Twists, shapes and texturizes hair into changeable styles - Pliable fiber network provides a “web of support” with control - Creates versatile styles with strong shapes - Won’t weigh hair down - Won’t build up on hair - Stays moist and pliable so you can “replay” or rearrange the style

USAGE - Rub a small amount between hands and apply into damp or dry hair to form style - Pull product through hair using your fingers to twist, shape and mold the hair into the style you want

FASHION WAVES BENEFITS - Ultra-light mist for an effortless natural look - Adds weightless texture - Gives hair an instantly airy, windswept effect - Flexible soft-matte finish

USAGE - Shake well and mist all over dry hair - Shake hair out with your fingers to add texture - Lightweight, airy formula is ideal for all hair types

BENEFITS - Medium control - Creates perfectly undone texture - Adds dimension and movement with a choppy matte finish

ROUGH PASTE 12

BEST SELLER

BENEFITS - Medium control - Deconstructs with rough, ragged texture and moveable, lasting separation - Provides definition and manageability with workable control - Molds and shapes strong, directional styles - Easy and unique dispensing system allows for controlled dosage

ROUGH CLAY 20 BENEFITS - Maximum control - Matte finish - Moldable texture - Stays in place

USAGE - Shake well, mist over dry hair and shape with fingers

USAGE - Rub a small amount in hands and apply on damp or dry hair - Re-apply for stronger texture effects

BEST SELLER USAGE - Warm in hands and apply to damp or dry hair

HAIRSPRAYS WIND BLOWN 05

STAR PRODUCT

BENEFITS - Ultra-light mist for an effortless natural look - Adds weightless texture - Give hair an instantly airy, windswept effect - Flexible soft-matte finish

USAGE - Shake well and mist all over dry hair - Shake hair out with your fingers to add texture - Lightweight, airy formula is ideal for all hair types

USAGE - Spray 8-12 inches from hair - Layer for increased control

BENEFITS - Maximum control non-aerosol spray - Offers lightweight and quick-drying benefits - Perfects styles with all day control - Brushes clean and adds amazing shine - Long lasting humidity resistance and frizz control

CONTROL ADDICT 28

QUICK TEASE 15 BENEFITS - Instant back-combing/teasing effect on hair - Create volume at the root - Use as a finishing spray for all-over control

BENEFITS - Medium control fine, dry mist - Fast-drying spray instantly controls and completes any style - Provides healthy shine and a firm, no-fuss finish - Dispenses in a wide spray pattern to ensure even application - Sets quickly for lasting hold

USAGE - Apply to damp hair and blow-dry for sleek, straight results

PURE FORCE 20

FASHION WORK 12 BENEFITS - Medium control aerosol spray - Versatile formula for working, shaping and finishing styles flawlessly - Fast-drying, fine mist - Long lasting humidity resistance and frizz control - Vitamins C and E protect hair

QUICK DRY 18

USAGE - Spray at the root area for instant teasing result - Spray all-over holding can 8-12 inches from hair

BENEFITS - Maximum control - No visible flaking and no residue - Contains Spray-Strong Complex to lock out humidity - Long lasting humidity resistance and frizz control - Light to touch - Long lasting style memory, even after brushing - Can be layered for increased control

USAGE - Use as a sculpting styler or flexible finisher - Spray 8-12 inches from hair

BEST SELLER USAGE - Use as a strong finishing spray - Spray 8-12 inches from hair

VOLUMIZE FULL EFFECT 04 BENEFITS - Mild control - Meringue-like mousse - Boosts volume from root to tip - Ultra-light on hair - Improved conditioning and detangling - No crunch or stickiness

AERATE 08 USAGE - Apply a small amount all-over damp hair and blow-dry for volume without stickiness or crunch

GUTS 10

ROOTFUL 06 BENEFITS - Precision applicator targets roots - Long lasting non-sticky fullness - Clean feel technology - Lightweight and brushable

BENEFITS - Medium control - Innovative aerated cream formula gives the lightness of a mousse with the moisturizing properties of a cream - Adds featherweight body - Provides long-lasting humidity protection and a frizz-controlled finish

USAGE - Apply to damp roots and blow-dry directionally for maximum volume

THICKENING LOTION 06

STAR PRODUCT

BENEFITS USAGE - Medium control - Apply through towel-dried hair, - Builds extra body, texture, blow-dry for maximum volume volume and shine - Bodifying proteins help reconstruct and strengthen hair - Hair looks and feels thicker

USAGE - Smooth on damp hair; blow-dry for airy volume and fullness - Recommend to clients who want lightweight body plus conditioning benefits



BEST SELLER

BENEFITS - Medium control - Boosts hair with flexible fullness and bold, gutsy style - Lifts up the roots and provides all-over volume - Directional spray for precise application

USAGE - Shake well. For maximum volume, apply to towel-dried hair section by section, lifting each section as you go. Blow-dry with a round brush

STAY HIGH 18 BENEFITS - Combines the strength and hold of a gel with the airiness of a mousse - Styling polymers provide long lasting volume and fullness

USAGE - Rub a small amount through palms and apply to damp hair - Can be applied to roots for a little lift or all over hair for a full bodied look



SMOOTH

HEAT STYLING

BRAID AID 03 BENEFITS - Braid defining lotion for runway ready braids - Lightweight hold allows for flexible movement - Sugar cane formula provides grip for easy braiding

USAGE - Apply to damp or dry hair and braid as desired - For added control, apply a small amount to fingertips before braiding

SATINWEAR 02 BENEFITS - Mild control - Protective heat-styling lotion transforms hair into silky luxury - Redken’s exclusive Bonding System, ceramide and fortifying sugars help restore, condition and protect hair from heat styling stress. - Contains UV filters and antioxidants to help protect haircolor from fading

USAGE - Apply to damp hair and blow-dry - Great for all hair types and is especially ideal for distressed hair since it eases the stress of blow-drying



VELVET GELATINE 07 BENEFITS - Medium control - Light, airy gel melts into hair for soft and velour-like finish - Smooths while providing volume

USAGE - Apply a medium amount through damp hair and blow-dry for a velvety cushioned finish

IRON SHAPE 11 ALIGN 12 BENEFITS - Medium control - Strengthens and straightens medium hair - Adds discipline and control for straight results - Provides heat protection with fortifying xylose and glucose sugar

USAGE - Apply to damp hair and blow-dry for sleek, straight results

STAR PRODUCT

BENEFITS - Medium control - Protects hair from heat damage up to 204°C - Leaves a touchable, shiny finish - Xylose sugar, ceramides and cranberry oil for heat protection and to maintain color vibrancy

USAGE - Spray directly on sections of dry hair and straighten or tong - Spray all over hair and allow to penetrate before applying heat

SHINE

FLEX

OUTSHINE 01

MOVE ABILITY 05 BENEFITS - Lightweight cream-paste, with mild control - Satin finish

USAGE - Apply to damp hair - great for blow-drying in added body - Apply on dry hair for light texture - Ideal for long lengths

MESS AROUND 10 BENEFITS - Smooth fiber cream-paste, with medium control - Texturizes: builds body/density - Natural finish

USAGE - Apply to damp hair - great for blow-drying in tousled texture - Apply on dry hair to create separation - Ideal for short-medium lengths

USAGE BENEFITS - Apply a small amount evenly through damp - Mild control - Adds incredible shine and sleek hair; dry/style as desired - Can also be used on dry hair to add shine smoothness and ban frizz - Light cream styler contains shea butter to smooth and control frizz - Leaves hair feeling light with clean definition and mild control - Controlled dispensing system

SHINE FLASH 02 BENEFITS - Mild control - Provides instant illumination - Ultra-light, grease-free shine - Fine-mist aerosol spray ensures a light, even application - Perfect finish for any hairstyle

USAGE - Lightly mist on dry hair - Use after straightening for a gleaming, polished finish - Re-apply whenever extra shine is desired - Spray directly on hand or brush to control fly-aways

SHAPE FACTOR 22 BENEFITS - Cream putty with, maximum control - Ultimate sculpting and reshaping power like a hairspray - Matte finish - Feels like a paste, holds like a hairspray

USAGE - Apply to damp hair - great for shaping short styles - Apply on dry hair to sculpt, create detail and definition - Ideal for short lengths and updos

METAL FIX 08 BENEFITS - Liquid pomade provides runway ready shimmer - Metallic highlight effects provide the perfect finishing touch to party styles - Ideal for sleek styles and braids

USAGE - Smooth through a finished look for a flash of gold or silver - Reapply for more intense metallic effects, allowing each layer to dry before reapplying

REDKEN FOR MEN HAIRCARE

STYLING

GO CLEAN

CLEAN SPICE

HOW TO USE

HOW TO USE

- Apply to wet hair, lather, and rinse

- Apply to wet hair, lather, and rinse

BENEFITS

BENEFITS

DAILY CARE SHAMPOO - Gently cleanses and removes build-up - Helps leave hair stronger and more manageable

2-IN-1 CONDITIONING SHAMPOO

- 2-in-1 formula gently cleanses and conditions with a rich foam - Revitalizes the senses and stimulates the scalp with a burst of warm spices - Leaves hair stronger, and easier to manage, and the scalp refreshed

MINT CLEAN

CLEAN BREW

HOW TO USE

WHEN TO USE

- Apply to wet hair, lather, massage and rinse

- Apply to wet hair, lather and rinse

BENEFITS

BENEFITS

- Mint-infused technology delivers a cooling sensation - Formulation with protein, peppermint and macro-soothers to promote stronger hair, scalp stimulation, balance and relief.

- Intensely cleanses to eliminate dirt, oil and product build-up - Helps balance the scalp

INVIGORATING SHAMPOO

SILVER CHARGE

FORTIFYING SILVER SHAMPOO FOR GRAY OR WHITE HAIR

HOW TO USE - Apply to damp hair, work into a rich lather and rinse. For additional effect, repeat and leave second lather on for 3-5 minutes

BENEFITS - Gradually reduces brassy and yellow tones by neutralizing excess warmth - Leaves hair stronger, smoother and more manageable with healthy-looking silver shine

EXTRA CLEANSING SHAMPOO

STAND TOUGH

MANEUVER

MAXIMUM CONTROL

MEDIUM CONTROL

EXTREME GEL HOW TO USE

HOW TO USE

- Apply to or comb through damp hair - Dry normally or heat for mega hold

- Rub small amount into hands and work through dry or damp hair

BENEFITS

BENEFITS

- Creates sharp shape, definition and shine - Ionic bonds solidify hold for maximum staying power - Shampoos out easily and won’t build up in hair

- Water-based formula - Provides medium control, low shine and pliable texture - Shampoos out easily and won’t build up in hair

WORK HARD

OUTPLAY

MAXIMUM CONTROL

MAXIMUM CONTROL

MOLDING PASTE

COLOR CAMO INFORMATION Light Ash, Medium Ash, Light Natural, Medium Natural, Dark Natural

BENEFITS - Fast, Easy and Discrete - Reveal younger-looking hair in only 5 minutes - Customize how much gray you want to blend - Provides natural looking results with low commitment

WORKING WAX

TEXTURE PUTTY

HOW TO USE

HOW TO USE

- Rub a small amount in hands and work through damp or dry hair

- Apply to towel-dried or dry hair: style as desired

BENEFITS - Firm, moldable paste works easily through the hair for shaping styles with ultimate control - Polystretch fibers keep styling flexible - Shampoos out easily and won’t build up in hair

BENEFITS - Creates chunky separation with oversized pieces and a matte finish - Contains mineral salts for immediate grab and texture - High styling memory with humidity resistance for lasting power - Spreads easily on both dry and damp hair - Shampoos out easily

COLOR

BLONDE IDOL

CHROMATICS

CHROMATICS 4D color results • Radiant reflection • Lasting vibrancy

WHAT’S COOL? • Up to 5 levels of lift • Conditioning cream base • Cationic polymers nourish and smooth the hair fiber for condition and shine

WHAT’S COOL? • Up to 1 level of lift • Ideal solution for when there is too much contrast between a client’s natural base color and highlights • Liquid formula for easy mixing, fast application and full saturation • Ceramides repair and seal hair to help protect color • Violet leaf extracts condition to optimize the state of the hair • Use Cool to control warmth and Clear when warmth is desired or not a concern

NEW CHROMATICS ULTRA RICH • No ammonia

CHARACTERISTICS • No ammonia • Most versatile haircolor • Healthy, shiny results • Incredible conditioning

USE WITH:

SHADES EQ GLOSS

CHARACTERISTICS

USE WITH:

DEMI PERMANENT LIQUID COLOR

SHADES EQ LEVELS OF LIFT Deposit only DYE SYSTEMS Oxidative & direct DEVELOPMENT TIME 20 minutes

WHAT’S COOL? • Up to 7 levels of lift • Specifically formulated for on-scalp lightening • Customizable application based on your client’s needs • Smooth consistency for easy application with bottle or bowl and brush • Ceramides repair and seal hair to help protect color • Violet leaf extracts condition to optimize the state of the hair

BLONDE GLAM & FLASH LIFT BLONDE GLAM WHAT’S COOL? • Redken’s most luxurious conditioning lightener featuring Lumisilk Technology to help preserve the hair’s natural level of lipids, leaving the hair with luminous looking shine and beautiful silky condition, with a gentle fragrance • Soft, rich consistency offers a smooth application with maximum control, lifting hair up to 7 levels • 2 formulas, Power Lift (which contains ammonia) and ammonia free, to meet lightening needs

•R  ich, deep, long-lasting

color results

• Precise color placement

CHARACTERISTICS

• No ammonia

•U  p to 75% gray blending • Increased vibrancy

20/30/40 vol

WHY IT WORKS Basic powder lighteners can decrease the hair’s natural level of lipids. Blonde Glam’s conditioning formulas with Lumisilk Technology helps to preserve the hair’s natural level of lipids, resulting in beautiful looking shine

FLASH LIFT

SHADES EQ COVER PLUS DYE SYSTEMS 100% oxidative DEVELOPMENT TIME 20 minutes

LIGHTENERS

• No ammonia

USE WITH:

DEMI PERMANENT CREAM COLOR

SHADES EQ CREAM LEVELS OF LIFT Deposit only DYE SYSTEMS 100% oxidative DEVELOPMENT TIME 20 minutes

USE WITH:

BLUE OIL LIGHTENING SYSTEM

•U  p to 2X stronger hair

USE WITH:

CHARACTERISTICS •U  p to 100% gray coverage •M  onochromatic color results •R  ich, true-to-tone color from root to ends

USE WITH:

LEVELS OF LIFT Up to 3 levels & deposit DYE SYSTEMS 100% oxidative DEVELOPMENT TIME 35 minutes

WHAT’S COOL? • Redken’s first powder lightener to achieve up to 8 levels of lift • Conditioning pro-vitamin B5 for high lift with zero sacrifice • High adherence, creamy formula allows precise application and uniform lift • Customizable for all lightening needs from extreme platinum blonde results or edgy, dramatic highlights

USE WITH:

• Multi dimensional, CHARACTERISTICS 4D color results • Up to 2x stronger hair+ • Radiant reflection • No ammonia, no odor • Enriched with Argan-Oil •U  p to 100% gray coverage •P  re-blended shades for hair with 75% or more gray

USE WITH:

BASE BREAKER

CHROMATICS BEYOND COVER LEVELS OF LIFT Up to 2 levels & deposit DYE SYSTEMS 100% oxidative DEVELOPMENT TIME 35 minutes

USE WITH:

HIGH LIFT CONDITIONING CREAM

• Multi dimensional,

USE WITH:

CHARACTERISTICS • Up to 2x stronger hair+ • No ammonia • Up to 100% gray coverage

USE WITH:

PERMANENT COLOR

LEVELS OF LIFT Up to 3 levels and deposit DYE SYSTEMS 100% oxidative DEVELOPMENT TIME 35 minutes