rediscover Inspiration As a creative, you need constant inspiration. But depending on your career path, you might need inspiration to do more than create. You might need inspiration to lead, to build a business, to reimagine or even to inspire others. That’s why we’ve put together HOW Design Live. Four creative events—all under one roof—that focus on your specific needs. Pick the conference that speaks to you, or get total access to all four with The BIG Ticket. Find your inspiration—along with motivation, skills and ability—at 2013 HOW Design Live.

HOW Design Live

Megan Patrick, HOW Editorial Director

Find out more at HOWDesignLive.com

Recharge your creative tools Get inspiration, advice, new processes and techniques from the industry’s leading designers at the ultimate graphic design conference.

Build your freelance business Get from-the-trenches advice on growing your business, managing clients, pricing your work and more…all while networking with other freelancers.

HOW Design LIVE

HOW DESign live includes four creative conferences all in one place

Develop your creative leadership Join other in-house design managers and learn how to hire, build, manage and maintain a successful creative team.

Design a better brand Elevate your role as a package designer as you find new ways to do great work on a tight budget, understand consumers, and reinvent brands.

contents HOW Design conference 2 The dieline package design conference

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inhowse managers conference 18 Creative Freelancer Conference

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Schedule at a glance

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registration information

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travel and hotel

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HOW Design Live

HOW Design conference 2013

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Recharge Your Creative Tools

Sam Harrison- 2012 HDL Opening Keynote speaker

Jose Caballer

HOW Design Conference June 23-26

Inspiration is your bread and butter. Inspiration helps you create effective design solutions, moves you to develop better creative processes and makes you want to learn new technologies, expand your skills, and advance your career.

Fortunately, the HOW Design Conference is inspiration. From technology to your career to creativity, every single session will inspire you to become a better, more successful designer. You’ll spend four days fully immersed in design, with sessions on everything from promoting the value of your work to exploring color trends to finding new sources for ideas. Plus, you’ll be spending those days with thousands of the most creative folk around.

Networking at HOW Design Conference 2012

But inspiration can be hard to find if you’ve fallen into a creative rut.

BOX THAT INSPIRATION AND TAKE IT HOME The inspiration doesn’t stop when you leave San Francisco. The HOW Design Conference specializes in equipping you with the skills, tools and techniques you need to implement your new ideas back at the office. And if you need a quick jolt of HOW Conference energy, just reach out to a couple of those creatives you met on-site. Those connections are immensely valuable. See? You have the means to keep that inspiration going all year long.

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HOW Design Conference

schedule

Sunday, June 23 8:00 am – Noon

AM Studio Tour

9:00 am – Noon

Pre-Conference Workshops (additional fee)

(additional fee)

Anatomy of a Logo Von Glitschka InDesign Workshop David Blatner 12:15 – 1:45 pm

Networking Lunch Justin Ahrens (additional fee)

2:00 – 5:00 pm

Pre-Conference Workshops (additional fee) HTML & CSS for Visual Designers Matthew Richmond Hands-On Creative Briefing Terry Lee Stone

HOW Design Live

Sessions are subject to change.

Creative Fuel: A Laboratory Workshop for Nitro-Charging Your Idea Output Stefan Mumaw

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4:30 – 6:30 pm

Networking Kickoff Sponsored by The Creative Group

6:30 – 8:00 pm

HOW Design Live Opening Keynote 1. How to Steal Like an Artist Austin Kleon

8:00 – 10:00 pm

HOW Design Live Opening Reception/Exhibit Hall Opening Sponsored by Mohawk

Get more information and complete session descriptions at HOWDesignLive.com

8:00 – 9:00 am

Continental Breakfast/Exhibit Hall Open

9:00 – 10:15 am

General Sessions 2. Play Jessica Walsh 3. ON FAILURE: How the Worst Moments in Your Life Can Turn Out to Be the Best Debbie Millman

10:45 am – Noon

Breakout Sessions



4. Type or Consequences Denise Bosler

HOW Design Conference

Monday, June 24

5. Effective Proposal & Pricing Strategies Emily Cohen 6. Creatively Recalculating Your Daily Design Routine Von Glitschka 7. Nailing Logos: from Brainstorm to Finish Jim Krause 8. How Your Sketchbook Can Open Your Mind, Boost Your Creativity & Rock Your World Danny Gregory Noon – 2:00 pm

Exhibit Hall Open (Lunch On Your Own)

2:00 – 3:15 pm

Breakout Sessions 9. How to Change Your World (Or at Least Your Part of It) with Socially Conscious Design Noah Scalin 10. My Top 10 Design Business Failures David Sherwin 11. Pencil to Pixel: Making the Transition from Print to Interactive Jose Caballer 12. TBD 13. Creative Boot Camp: Generate Ideas in Greater Quantity & Quality in 60 Minutes Stefan Mumaw

3:45 – 5:00 pm

Breakout Sessions 14. Expand Your Realm for Success: Grow Giant Ears and Listen for Hidden Opportunities Bob Calvano 15. Archetypes in Branding Josh Chen & Margaret Hartwell 16. Design Career Lifecycle Terry Lee Stone 17. How Websites Are Built Chris Butler 18. Shitty Typography on a Cat & Other Ways to Design with Humor Heather Bradley

5:00 – 6:30 pm

Happy Hour in Exhibit Hall Sponsored by Appleton Coated/Curious Collection/Utopia 5

Tuesday, June 25 8:00 – 9:00 am

Continental Breakfast/Exhibit Hall Open

9:00 – 10:15 am

General Sessions 19. Selling Creativity Mary Zalla 20. Basic Principles of Identity Design Sagi Haviv

10:45 am – Noon

Breakout Sessions



21. Hungry. Will Work for Groceries. Tim Cox 22. Design Currency: Understand, Define & Promote the Value of Your Design Work Jenn & Ken Visocky O’Grady 23. The Craft of Design Christian Helms 24. Print to Interactive Roadmap Patrick McNeil 25. Obsessive Creative Disorder Development: Keeping Negative Thoughts and Anxiety Out of Your Workflow Stephanie Voss

12:15 – 1:45 pm

Lunch with a Speaker (additional fee)

Noon – 2:00 pm

Exhibit Hall Open (Lunch On Your Own)

2:00 – 3:15 pm

Breakout Sessions 26. Embracing Change: Reimagining SFMOMA Jennifer Sonderby 27. Managing Creatives David C. Baker 28. The Modern Day Portfolio Hank Richardson 29. Photoshop to HTML Chris Converse 30. ROY G. BIV: An Exceedingly Surprising Talk About Color Jude Stewart

3:45 – 5:00 pm

Breakout Sessions 31. Web Hosting 101 Patrick McNeil 32. New Methods of Agency Efficiency Tony Mikes 33. Designing in My Underwear—Briefs on a Career Jeff Fisher

HOW Design Live

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Sessions are subject to change.

34. Storytelling in the Age of the Tablet Mario Garcia 35. What Movies Can Teach You on How to Be a Better Designer Justin Ahrens 6:00 – 7:30 pm

Portfolio Review Sponsored by The Creative Group

9:00 – 11:30 pm

HOW Design Live Closing Reception Sponsored by Neenah Paper

schedule Wednesday, June 26

8:30 – 9:30 am

Continental Breakfast

9:45 – 11:00 am

General Sessions 36. Who Are You? Who Needs to Know? A Personal Branding Experience Alina Wheeler

HOW Design Conference

HOW Design Conference

37. How to Avoid Work James Victore 11:15 am – 12:30 pm

HOW Design Live Closing Keynote 38. Idea Execution: How Ideas Are Brought to Life Scott Belsky

Get The big ticket

The HOW Design Conference isn’t the only creative event taking place in San Francisco’s Moscone West. HOW Design Live also features the InHOWse Managers Conference, Creative Freelancer Conference and The Dieline Package Design Conference—and you can get the best of all four events with The BIG Ticket. The BIG Ticket gives you unlimited access to all four conferences—networking opportunities, sessions, and loads of inspiration—all at a deeply discounted rate.

But only a limited number of BIG Tickets are available, and tickets will be sold on a first-come, first-served basis—so sign up early! Go to HOWDesignLive.com for all session descriptions and information.

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HOW Design Conference

speakers

HOW Design Conference Closing Keynote

Idea Execution: How Ideas Are Brought to Life Scott Belsky Co-founder and CEO of Behance After years heading up Behance, the leading online platform for showcasing and discovering creative work, Scott knows a thing or two about getting ideas from concept to fruition. His inspirational keynote will be chock full of insights and practical tips to help you push more of your bold projects to completion.

Basic Principles of Identity Design Sagi Haviv Partner and Designer, Chermayeff & Geismar Among Sagi’s projects for Chermayeff & Geismar are the logo designs and identity systems for the Library of Congress, National Parks of New York Harbor, Radio Free Europe, and the fashion brand Armani Exchange. He also designed the awardwinning animation “Logomotion,” a ten-minute tribute to the firm’s famous trademarks.

HOW Design Conference Opening Keynote How to Steal Like an Artist

HOW Design Live

Austin Kleon

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Best-Selling Author Austin Kleon is a writer, artist, speaker, and New York Times best-selling author whose work has been featured on NPR’s Morning Edition, PBS Newshour, Time, The Atlantic, Forbes, and The Wall Street Journal. His opening keynote is an energizing lesson in applied creativity based on key insights he wishes he’d known when he started out.

Go to HOWDesignLive.com for a complete list of speakers and sessions.

Debbie Millman President, Design, Sterling Brands; Chair, Masters in Branding, SVA In Debbie’s 16 years with Sterling Brands, she has worked on the redesign of global brands for Pepsi, P&G, Colgate, Nestle, Hasbro and many others. She’s also authored five books on design and branding, including Look Both Ways: Illustrated Essays on the Intersection of Life and Design and Brand Thinking and Other Noble Pursuits.

HOW Design Conference

ON FAILURE: How the Worst Moments in Your Life Can Turn Out to Be the Best

How to Avoid Work James Victore Designer and Professor, School of Visual Arts in New York James is a self-taught designer known for his innovative design work, which has won many design awards including the Grand Prix from the Brno Biennele (Czech Republic). His monograph Victore, or Who Died and Made You Boss? was published by Abrams in 2010.

Play Jessica Walsh Partner, Sagmeister & Walsh Despite being an award-winning designer celebrated by the Type Director’s Club, Art Director’s Club, Print and more, Jessica’s career was founded on play—and she’s stressed its importance in her life ever since. In her aptly named session, you’ll hear how play has influenced Jessica’s work, and see how you can bring a little play into your own life.

Selling Creativity Mary Zalla CEO, Landor Associates Mary’s work has involved the conceptual development of new brands, brand architecture analysis and design, strategic brand positioning, competitive category analysis, and visual and verbal brand identity development. She developed and implemented Renaissance, a program and guiding philosophy at Landor to help employees understand, enhance, and celebrate creativity and creative outcomes. 9

HOW Design Conference

speakers

Justin Ahrens David Blatner Rule29 Creative InDesignSecrets.com

Denise Bosler Denise Bosler LLC

Heather Bradley Christopher Butler Bob Calvano Cheezburger Newfangled Merck

HOW Design Live

Joshua Chen Emily Cohen Tim Cox Chen Design Associates Publix Super Markets

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Donna Farrugia The Creative Group

Jeffrey Fisher Mario Garcia Jeff Fisher LogoMotives Garcia Media

Von Glitschka Glitschka Studios

Danny Gregory mcgarrybowen

Christian Helms Helms Workshop

Jim Krause Jim Krause Design

Patrick McNeil Design Meltdown

Stefan Mumaw Noah Scalin Callahan Creek Another Limited Rebellion

HOW Design Conference

Margaret Hartwell

David Sherwin Jennifer Sonderby Jude Stewart San Francisco Museum of Frog Author Modern Art

Terry Lee Stone Jenn Visocky O’Grady Ken Visocky O’Grady Enspace/Cleveland State University Enspace/Kent State University

Stephanie Voss Alina Wheeler ER Marketing AlinaWheeler



Get more information and a complete list of speakers at HOWDesignLive.com 11

HOW Design Live

the dieline package design conference 2013

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design a

better brand

Noreen Morioka with Dieline’s Andrew Gibbs

Roundtables at TDPDC 2012

the dieline package design Conference

At The Dieline Package Design Conference, packaging industry leaders, experts and pioneers will inspire you with fantastic work, effective processes and advice on successfully reinventing brands. But they’ll also inspire you to consider your role as a package designer. You’ll learn how to elevate your position from designer to brand leader, so that you can better orchestrate all aspects of brand expression. You’ll be inspired to consider packaging’s role in improving product sales, to account for shifting cultural ideology when trying to achieve market differentiation, and more. In short, The Dieline Package Design Conference will inspire you to become a brand leader…so you can design a better brand.

The Dieline Package Design Awards Winners 2011

TAKE DIELINE BACK TO THE OFFICE You’ll leave The Dieline Package Design Conference inspired, energized and ready to create stellar brand experiences. Fortunately, that inspiration—and the motivation that comes along with it—isn’t fleeting. Combine 20 sessions worth of information with networking opportunities with hundreds of like-minded package designers, and you’ve got a pretty simple formula for yearlong inspiration.

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the dieline package design conference

schedule

Sunday, June 23 1:00 – 1:50 pm

1. The Semiotics of Branding Cheryl Swanson

2:00 – 2:50 pm

2. Tweet, Pin, Post, and Text: Designing Your Digital Moment Of Truth Steve Kazanjian

3:00 – 3:50 pm

The Dieline Package Design Awards 2013

4:00 – 4:50 pm

Best of Show: The Dieline Package Design Awards

5:00 – 6:30 pm

HOW Design Live Networking KickOff

6:30 – 8:00 pm

HOW Design Live Opening Keynote How to Steal Like an Artist Austin Kleon

8:00 – 10:00 pm

HOW Design Live Opening Reception/Exhibit Hall Opening

Sponsored by The Creative Group

Sponsored by Mohawk

HOW Design Live

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Sessions are subject to change.

Monday, June 24 8:00 – 8:50 am

Continental Breakfast/Exhibit Hall Open

9:00 – 9:45 am

3. Stay Thirsty, Stay Foolish. The Story of Vitaminwater. Alex Center

9:50 – 10:35 am

4. Brand Ennobled—Honoring Equity and Reviving Relevance Joseph Duffy IV

10:45 – 11:30 am

5. Cultural Shifts and the Changing Face of Retail Packaging Bill Harper and Jim Warner

11:35 am – 12:20 pm

6. Repackaging Microsoft Jeff Loth

12:20 – 6:30 pm

Lunch on Your Own/Exhibit Hall Open

2:00 – 2:45 pm

7. Generation Jump! When to Rewind a Brand or Fast Forward It Terri Goldstein

2:50 – 3:35 pm

8. Eco Doesn’t Have to Be Boring Tim Hankins

continued

3:45 – 4:30 pm

9. Put Your Money Where Your Mouse Is Kevin Shaw

4:35 – 5:20 pm

10. Packaging A Brand David Turner

5:20 – 6:30 pm

Happy Hour in Exhibit Hall

Sponsored by Appleton Coated/Curious Collection/Utopia

Tuesday, June 25 8:00 – 8:50 am

Continental Breakfast/Exhibit Hall Open

9:00 – 9:45 am

11. Dynamic Packaging Mike Peck

9:50 – 10:35 am

12. The Intersection of Design and the Law Steve Baird & Aaron Keller

10:45 – 11:30 am

13. Competing Outside the Box Stefan Hartung & Jenny Sall

11:35 am – 12:20 pm

14. How Much, How Many, and When? Evelio Mattos

12:20 – 2:00 pm

Lunch on Your Own/Exhibit Hall Open

2:00 – 2:45 pm

15. Lean Mean Design Machine Ben Cleaver

2:50 – 3:35 pm

16. Speaking Truth to Power—The Real Role of Design in Business Ian McLean

3:45 – 4:30 pm

17. Bad Package Design Is Everywhere Will Burke & Paul van den Burg

4:45 – 5:45 pm

18. Our Greatest Fuck-Ups and What You Can Learn From Them Hamish Campbell, Kevin Shaw, Dennis Whalen

6:00 – 7:30 pm

Portfolio Review Sponsored by The Creative Group

9:00 – 11:30 pm

HOW Design Live Closing Reception Sponsored by Neenah Paper

the dieline package design conference

Monday, June 24

Wednesday, June 26 8:30 – 9:30 am

Continental Breakfast

9:45 – 11:00 am

19. A Personal Branding Experience Alina Wheeler 20. How to Avoid Work James Victore

11:15 am – 12:30 pm

21. Idea Execution: How Ideas Are Brought to Life Scott Belsky

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the dieline package design conference

speakers

The Dieline Package Design Conference Keynote The Semiotics of Branding

Cheryl Swanson Co-founder of Toniq

HOW Design Live

Cheryl’s background in anthropology, sociology and the psychology of symbolism give her unique insight into branding communication. She’ll use that background to help you leverage your brand communications and tap into universal market needs through both symbolism and semiotics.

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Alex Center The Coca-Cola Company

Ben Cleaver Blue Marlin Brand Design

Joseph Duffy IV Duffy & Partners

Terri Goldstein The Goldstein Group

Tim Hankins William Harper The Honest Company Kaleidoscope

Jeffrey Loth Microsoft Corporation

Ian Mclean Mclean Design, Inc.

Jennifer Sall Kevin Shaw Mom Brands Stranger & Stranger

Evelio Mattos Design Packaging Inc

The Dieline PAckage Design Conference

Stefan Hartung Kick

David Turner Jim Warner Turner Duckworth Design Kaleidoscope

Get more information and a complete list of speakers at HOWDesignLive.com

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HOW Design Live

inhowse managers conference 2013

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DEVELOP Your CREATIVE LEADERSHIP

Networking at IHMC 2012

Donna Farrugia

inhowse managers conference

Being a leader is hard work. Leading a creative team introduces a whole new set of challenges.

The InHOWse program covers every aspect of your job…and we know there are many. You’ll learn how to build your team, inspire them, get the best work out of them and even sell that work up the corporate ladder. And as you absorb pertinent info on strategies, management technique and creating culture, you’ll be inspired to see what you and your team can achieve.

Roundtable disscssions at IHMC 2012

But you’re not alone. Not only will you meet other design managers at the InHOWse Managers Conference, you’ll meet experts, consultants and in-house veterans whose only goal is to inspire you to leadership greatness.

BECOMING AN EFFECTIVE LEADER Effective creative team leadership means managing costs, ensuring productivity and securing your team’s position in the corporate hierarchy. And you’ll learn how to do all of that at IHMC. You’ll also discover that being a great leader means staying inspired yourself…inspired to lead, to learn, to nurture, and even inspired to inspire. That’s why we’ve devoted entire sessions to making sure you know how to keep your—and your team’s—creative energy levels high and focused. Because their success is your success, too. 19

Inhowse managers conference

schedule

Saturday, June 22 9:00 – 10:15 am

1. Opening Keynote: FedEx, Corn Sex, Prefrontal Cortex & Other Charms for In-House Hexes Sam Harrison

10:45 am – Noon

2. 5 Trends Affecting Every In-House Creative Team Donna Farrugia

Noon – 1:00 pm

Lunch On Your Own

1:00 – 2:00 pm

3. Networking Hour Stefan Mumaw

2:00 – 3:15 pm

4. Re-Invention: Staying Fresh Michael Lejeune

3:45 – 5:00 pm

5. Working With Outside Agencies Andy Epstein

5:00 – 6:30 pm

Happy Hour + Matchmaking for Freelancers & InHOWse

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8:00 – 8:50 am

Breakfast Roundtables

9:00 – 10:15 am

6. Leverage U: Using Your Strengths to Your and Your Organization’s Best Advantage Matthew Loyd

10:45 am – Noon

7. Chargebacks: A Double-Edged Sword Jackie Schaffer

Noon – 2:00 pm

Lunch On Your Own/Lunch with a Speaker (additional fee)

2:00 – 3:15 pm

8. In-House Overhaul: A Case Study in Strategic Transformation Scott Kirkwood & Annie Riker

3:45 – 5:00 pm

9. INside In-House: Project Management – Controlled Chaos Hosted by Andy Epstein

4:30 – 6:30 pm

HOW Design Live Networking KickOff Sponsored by The Creative Group

6:30 – 8:00 pm

HOW Design Live Opening Keynote How to Steal Like an Artist Austin Kleon

8:00 – 10:00 pm

HOW Design Live Opening Reception Sponsored by Mohawk

Monday, June 24 Sessions are subject to change.

inhowse managers conference

Sunday, June 23

8:00 – 8:50 am

Breakfast Roundtables

9:00 – 10:15 am

10. The Art of Saying No: Setting Yourself Up for Success Jim Woods

10:45 am – Noon

11. The In-House Survival Guide Glenn John Arnowitz

Noon – 2:00 pm

Lunch On Your Own

2:00 – 3:15 pm

12. Closing Keynote: Be A Laser, Not A Lighthouse Todd Henry

speakers

InHOWse Managers Conference Keynote Be A Laser, Not A Lighthouse

Todd Henry

Founder and CEO of Accidental Creative Accidental Creative helps creative teams be prolific, brilliant and healthy. That expertise forms the basis of Todd’s session, where he’ll help you focus your attention and provide your team with the clear vision, resources and framework they need to succeed.

Glenn John Arnowitz David C. Baker Pfizer ReCourses, Inc.

Andy Epstein

Sam Harrison

Stefan Mumaw Callahan Creek

Michael Lejeune Metro Los Angeles

inhowse managers conference

Inhowse managers conference

Get more information and a complete list of speakers at HOWDesignLive.com Jackie Schaffer Jim Woods Cella Consulting United Pet Group



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HOW Design Live

creative freelancer conference 2013

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Build Your freelance business

Dyana Valentine

Roundtable discussions at CFC 2012

Creative Freelancer Conference

Launching a freelance business is not for the faint of heart. It takes grit, know-how and plenty of inspiration.

Luke Mysse speaking at CFC 2011

And once you’re launched, it takes more grit, more know-how and more inspiration to be successful. Luckily, the Creative Freelancer Conference picks up where your grit, know-how and inspiration leave off. At CFC, you’ll hear from veteran freelancers and business consultants who specialize in working with creatives. You’ll get in-depth, concrete information on marketing and pricing, attracting and keeping new clients, managing your money, and making plans for long-term growth. You were inspired to launch your freelance career. CFC gives you the inspiration—plus the confidence and ability—to build a successful freelance business.

PUT CFC TO WORK FOR YOU Some of what you’ll learn at CFC can be implemented as soon as you get home, for instant gratification and immediate impact. Some of the techniques you’ll learn will take more time, planning and elbow grease to get going. Changing the way you network, deal with clients and handle your finances isn’t easy. That’s why CFC speakers will make sure you head home with a plan—action steps to take you from where you are to where you want to be.

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creative freelancer Conference

schedule

Saturday, June 22 8:00 – 8:30 am

1. Official Welcome to CFC Ilise Benun

8:30 – 9:00 am

2. Hey, We’ve Been There Before Luke Mysse

9:00 – 10:00 am

3. Integrating Your Values and Your Positioning Sara Durham

10:15 – 11:00 am

4. What to Expect When You’re Freelancing Bryn Mooth 5. From the Trenches Panel: How to Grow Into a Small Business Moderated by Ilise Benun

11:00 – 11:45 am

6. How to Stuff 10 Pounds of You-Know What Into a 5-Day Week (Week After Week) Jim Krause 7. Cut the Crap and Start Networking Dana Manciagli

11:45 am – 1:30 pm

Lunch On Your Own

1:30 – 2:30 pm

8. Pitch Perfect™: Never Be A Deer in Headlights Again! Dyana Valentine

2:45 – 3:30 pm

9. Saving Your Sanity Through Better Client Relations Alisa Bonsignore

HOW Design Live

Sessions are subject to change.

10. Promote and Present: How to Speak Persuasively to Current and Future Clients, In Person and Virtually Jezra Kaye

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3:30 – 4:30 pm

11. From the Trenches Freelance Panel: The Skinny on Working with Corporate Clients Moderated by Ilise Benun

4:30 – 5:00 pm

12. Day 1 Takeaways Ilise Benun

5:00 – 6:30 pm

Happy Hour + Matchmaking for Freelancers & In-HOWse

Sunday, June 23 8:00 – 8:50 am

Breakfast Roundtables

9:00 – 10:00 am

13. The Dark Art of Pricing Jessica Hische

continued

10:15 – 11:00 am

14. Making People Love You Madly: Selling Yourself in the Postmodern Marketplace Colleen Wainwright 15. The Conversion-Focused Website Mark O’Brien

11:05 – 12:05 pm

16. Creatively Legitimate Expenses: Don’t Cheat Yourself June Walker

12:05 – 1:30 pm

Lunch On Your Own

1:30 – 2:30 pm

17. CFC Lab: Freelancers Speak on Their Best Business Practices Moderated by Jezra Kaye

2:30 – 3:30 pm

18. 30 in 60 Jim Krause & Dyana Valentine

3:45 – 4:15 pm

19. Day 2 Takeaways Ilise Benun

4:15 – 4:45 pm

20. Where We Going? Luke Mysse

4:45 – 6:30 pm

HOW Design Live Networking Kickoff Sponsored by The Creative Group

6:30 – 8:00 pm

HOW Design Live Opening Keynote How to Steal Like an Artist Austin Kleon

8:00 – 10:00 pm

HOW Design Live Opening Reception/Exhibit Hall Opening Sponsored by Mohawk

Creative Freelancer Conference

Sunday, June 23

Monday, June 24 9:00 am – Noon

Determine Your Positioning and Find Your Target Market Ilise Benun

Noon – 1:00 pm

Resource Center Open/Lunch On Your Own

1:00 – 4:00 pm

You Don’t Know What You Know: Developing Your Content Strategy Mark O’Brien

Get more information and complete session descriptions at HOWDesignLive.com 25

creative freelancer Conference

speakers

Creative Freelancer Conference CoFounder Ilise Benun

Founder of Marketing Mentor and Co-founder of CFC

HOW Design Live

Through both Marketing Mentor and CFC, Ilise works with creative professionals who are serious about growing their business. Ilise will be your host throughout CFC, helping you take advantage of the conference’s career-changing ideas and networking opportunities.

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Alisa Bonsignore Clarifying Complex Ideas

Sarah Durham Jezra Kaye Big Duck Speak Up for Success

Jim Krause Jim Krause Design

Dana Manciagli Microsoft Corporation

Luke Mysse Mark O’Brien CROSSGRAIN Newfangled

Bryn Mooth writes4food.com

Colleen Wainwright June Walker communicatrix.com Indie Power Media

June 22

schedule at a glance

June 23

June 24

June 25

June 26

Saturday Sunday Monday Tuesday Wednesday

HOW Design Live

HOW Design live

HOW Design Conference The Dieline Package Design Conference Creative Freelancer Conference

CFC Workshops

InHOWse Managers Conference HDL Networking KickOff 4:30-6:30pm

HDL Closing Reception 9:00-11:30pm

HDL Closing Keynote

IHMC Closing Keynote

HDL Opening Keynote 6:30-8:00pm HDL Opening Reception 8:00-10:00pm

Get The big ticket Register for The BIG Ticket and get unlimited access to all four conferences, including networking opportunities and sessions, all at a deeply discounted rate.

Get more information and complete session descriptions at HOWDesignLive.com

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HOW Design live

registration information Early-Bird

(by March 15)

Regular

The BIG Ticket (includes full access to all 4 conferences)

$1595

$1795

HOW Design Conference or InHOWse Managers Conference or The Dieline Package Design Conference Individual

$1225

$1295

$545

$595

$1195

$1245

$595

$595

HOW Design Live MP3s Includes audio MP3s of all available sessions, provided within 30 days post-Conference.

$99

$99

Guest Registration (applies to The BIG Ticket, HOW Conf and The Dieline Conf regs only. Includes continental breakfasts; Friday Opening Reception; Closing Reception; and Exhibit Hall admission.)

$325

$325

Creative Freelancer Conference Individual Group Group rates are per person. Requires 3 or more registrations from the same company received at the same time. Student Include a copy of student ID and proof of 12 current credit hours to qualify. Applies to HOW Design Conf and The Dieline Conf only. Student rate requires a special code. Email [email protected] for details.

Optional Events • Sunday, June 23 (additional fee)

NOTE: Space is limited, and these events sell out quickly. It’s first-come, first-served, so register early!

Morning (choose one) AM Studio Tour (8:00 am - Noon)

$175

Anatomy of a Logo (9:00 am – Noon)

$175

InDesign Workshop (9:00 am – Noon)

$175

Lunch with an InHOWse Speaker - Sunday, June 23 (Noon- 2:00 pm)

$75

Networking Lunch - Sunday, June 23 (12:15 pm-1:45 pm)

$75

Afternoon (choose one) HTML & CSS for Visual Designers (2:00 pm – 5:00 pm)

$175

Hands-On Creative Briefing (2:00 pm – 5:00 pm)

$175

Creative Fuel: A Laboratory Workshop for Nitro-Charging Your Idea Output (2:00 pm – 5:00 pm)

$175

HOW Design Live

Lunch with a HOW Speaker - Tuesday, June 25 (12:15 pm – 1:45 pm)

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$75

Get Connected

You can connect with many of the speakers well before the conference kicks off—just look for more information on HOWDesignLive.com. facebook.com/HOWDesignConference

@HOWbrand (#HOWlive)

travel & hotel

Travel Info All four HOW Design Live events will take place at Moscone West, located at 800 Howard Street, San Francisco, CA, 94103. Hotels We’ve arranged exclusive discounts for HOW Design Live attendees at several hotels within walking distance of Moscone West. Visit HOWDesignLive.com for direct reservation links— but don’t wait to book your room. These hotels will fill up fast!

HOW Design LIVE

HOW Design live

Rates do not include applicable state/local taxes, tips, gratuities, parking fees, etc.

San Francisco Marriott Marquis 55 Fourth Street San Francisco, CA 94103 .2 miles to Moscone West Single: $242 Double: $262 The Westin San Francisco Market Street 50 Third Street San Francisco, CA 94103 .34 miles to Moscone West Single: $249 Double: $269 CONFERENCE CANCELLATION POLICY

If you must cancel for any reason, please notify us at [email protected] by May 17, 2013. Your registration fee will be refunded, less a $250 processing fee. No refunds will be made after this date for any reason. Substitutions may be made by fax or email until May 31, 2013. After this date, all substitutions must be made on-site at the HOW Design Live event. Email [email protected] or call us at (800) 436-8700, with further questions. Outside the U.S., call (513) 531-2690 ext. 11450 or fax us at (513) 531-0798.

HOWDesignlive.com

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