Reaching your audience at new heights

2015 KLM Med ia K it T N E M N AI T R KLM INFLIGHT ENTE Reaching your audience at new heights by the numbers 2.2 Million passengers per month 13...
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2015 KLM Med ia K it

T N E M N AI T R KLM INFLIGHT ENTE

Reaching your audience at new heights

by the numbers

2.2 Million passengers per month

137

Destinations in 80 countries

720

Average flights per week

FLIGHTS PER MONTH

North America: 792

Europe: 15,708

Asia: 912

Middle East: 520 Caribbean: 760

Africa: 680 South America: 328

Leading international long-haul network

KLM IS PART OF THE M AIR FRANCE KL D N A P U GRO MEMBER OF SKYTEAM

1919 Found e

d in

2

66

Fleet of enter tainm entequ ip pe d aircra ft

The high-flying affluent audience on

55% 45%

44%

of passengers between the ages of 35 to 54

Average age

45

46% of passengers stay in hotels more than 11 nights per year

Nationality: European: 28% American: 22% Dutch: 25% Asian: 15% African: 6% French: 4%

KLM passengers spend an average of €2,130 during their trips

64%

of passengers between the ages of 25 to 54

REASON FOR TRAVEL: 81% of passengers take 1-3 trips per year

Business: 58%

62%

of passengers are AB status

31% of KLM passengers are frequent flyers flying more than 6x per year Leisure: 42% 3

Entertainment in the Skies

CHOICE AND VARIETY AT YOUR FINGERTIPS ON A PERSONAL SCREEN The latest box office hits, brilliant television, powerful drama, exotic nature documentaries and much, much more. KLM’s inflight entertainment delivers a captivated audience who is engaged and receptive to your advertising message. KLM passengers enjoy more than 1,000 hours of interactive entertainment on all intercontinental KLM flights and in multiple languages: More than 80 films including recent releases, classics and world cinema. Television programmes including comedy, drama, travel, concerts, sports and lifestyle Hundreds of CDs and exclusive KLM music specials Language courses

Audio books Games

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Average monthly reach of 800,000 passengers

Crown Lounges

PREMIUM AUDIENCE IN RELAXED ATMOSPHERE Product Sampling Counter display in the crown lounges. Unattended stand.

TV Screens 30 sec TV Commercial shown on the 19 screens available in both lounges.

Leaflet A magazine or brochure available at several locations in the lounges. Book a leaflet display to support your activity.

Product Promotion A stand–alone unit with hostess to promote your product and/or company

Showcases 6 display locations at the F&B corner

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Average monthly reach of 110,000 visitors

Advertising Opportunities

THE ENTERTAINMENT PACKAGE

An impactful package with your ad running before a selection of movie and television programming ensuring that your message reaches KLM passengers as they enjoy the full spectrum of the entertainment offer.

MONTHLY VIEWERSHIP OF 760,000

THE DUTCH PACKAGE This specialized package targets your ad with highly targeted placement before all Dutch-language programming across the entertainment system.

70,000 QUALIFIED IMPRESSIONS

LANGUAGE PACKAGES

Language packages give you the opportunity to hyper target your message to key segments of KLM’s international audience across a vast selection of programming.

ARABIC, CHINESE, JAPANESE, KOREAN, PORTUGUESE AND SPANISH

TRAVEL CHANNEL

Passengers tuning in to the Travel Channel are looking for inspiration for their next trip or tips about their current destination – a perfect opportunity for sponsored travel content placement in this unique environment.

UP TO 360,000 MONTHLY IMPRESSIONS

BANNER

KLM offers an exceptional opportunity for you to place your message on navigational screens that passengers access as they make their entertainment selections.

UP TO 1.3 MILLION IMPRESSIONS PER MONTH

KLM CROWN LOUNGES

A unique opportunity to connect with a premium audience while they are in a relaxed environment. Two newly commercialised lounges at Schiphol airport.

110,000 VISITORS MONTHLY

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Rate Card

Media Opportunity

Description

Entertainment

Impactful advertising opportunity

Package

playing prior to a selection of movie

Viewership per month

Ratecard (EUR)

758,107

22,750

170,000

5,950

and television programming Dutch Package

Advertising package includes placement in front of all Dutch programming and Dutch versioned programming

Language Packages

Travel Channel

Arabic

18,000

630

Chinese

55,000

1,925

Japanese

60,000

2,100

Korean

55,000

1,925

Portuguese

85,000

2,975

Spanish

65,000

2,275

Content Placement - 3 minutes

120,000*

3,600

Content Placement - 6 minutes

240,000*

7,200

360,000*

10,800

1,280,000

19,200

Content Placement - 10 minutes Banner Crown Lounges

Per lounge

Product sampling

Counter display (Unattended)

110,000

2,950

TV Commercial

30 sec TV Commercial. 19 screens (both

110,000

14,000

110,000

3,150

Lounges) Action leaflet

A magazine or brochure on several locations in the lounges

Action display

Display to support your leaflet action

110,000

2,950

Showcases

6 display locations at the F&B corner

110,000

3,950

Active product

A stand–alone unit with hostess to

110,000

25,000

promotion

promote your product and/or company

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Dates

DEADLINES: 2015

Booking Confirmation and viewing copy to KLM

Material Delivery Change Date Onboard

January

18 November

20 November

01 January

February

17 December

19 December

01 February

March

14 January

16 January

01 March

April

16 February

18 February

01 April

May

18 March

20 March

01 May

June

17 April

20 April

01 June

July

18 May

20 May

01 July

August

16 June

18 June

01 August

September

17 July

21 July

01 September

October

18 August

20 August

01 October

November

16 September

18 September

01 November

December

16 October

20 October

01 December

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Material specifications

MATERIAL SPECIFICATIONS: TECHNICAL DETAILS: ProRes 422: Audio:16bit. Frame rate as original source, 4:3 caption safe. If your source is HD we would like 1280 x 720p, If it is SD we would like as source. FILE LAYOUT: Include 2 seconds black at start of the programme No Bars/tone End slates no longer than 3 seconds 1 second black at end of programme No elements

AUDIO LAYOUT: Channel - Assignment 1 - Left Full Mix 2- Right Full Mix

FILE DELIVERY METHODS: SCREENING COPY: Via wetransfer (or similar) to [email protected] copying in [email protected] DIGITAL DELIVERY OF MATERIALS: Via Signiant or Aspera. media can be uploaded to https://geelondon.mediashuttle.com/ Please include the airline code in the filename. Please make sure media is clearly labelled and send Faspex or Aspera Connect links to [email protected].

SHIPPING MATERIALS: Glenn Stoneham Gee/Inflight Productions LTD 15 Stukeley Street WC2B 5LT London UK +442074000756 Please send a labelled hard drive via courier and send a notification email with tracking info to [email protected]

TECHNICAL QUESTIONS: Contact [email protected] and/or [email protected]. Please be sure to include name of business, run dates and contact information in case of technical difficulties. Note: All advertisements will be reviewed by KLM Royal Dutch Airlines and Spafax and are subject to approval.

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CONTACTS

Let us put the power of KLM inflight entertainment to work for your brand. To find out more, please contact us at:

Spafax Karperstraat 10 Amsterdam 1075 KZ Netherlands +31 (0)20 5757 631 [email protected]

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