2015 KLM Med ia K it
T N E M N AI T R KLM INFLIGHT ENTE
Reaching your audience at new heights
by the numbers
2.2 Million passengers per month
137
Destinations in 80 countries
720
Average flights per week
FLIGHTS PER MONTH
North America: 792
Europe: 15,708
Asia: 912
Middle East: 520 Caribbean: 760
Africa: 680 South America: 328
Leading international long-haul network
KLM IS PART OF THE M AIR FRANCE KL D N A P U GRO MEMBER OF SKYTEAM
1919 Found e
d in
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66
Fleet of enter tainm entequ ip pe d aircra ft
The high-flying affluent audience on
55% 45%
44%
of passengers between the ages of 35 to 54
Average age
45
46% of passengers stay in hotels more than 11 nights per year
Nationality: European: 28% American: 22% Dutch: 25% Asian: 15% African: 6% French: 4%
KLM passengers spend an average of €2,130 during their trips
64%
of passengers between the ages of 25 to 54
REASON FOR TRAVEL: 81% of passengers take 1-3 trips per year
Business: 58%
62%
of passengers are AB status
31% of KLM passengers are frequent flyers flying more than 6x per year Leisure: 42% 3
Entertainment in the Skies
CHOICE AND VARIETY AT YOUR FINGERTIPS ON A PERSONAL SCREEN The latest box office hits, brilliant television, powerful drama, exotic nature documentaries and much, much more. KLM’s inflight entertainment delivers a captivated audience who is engaged and receptive to your advertising message. KLM passengers enjoy more than 1,000 hours of interactive entertainment on all intercontinental KLM flights and in multiple languages: More than 80 films including recent releases, classics and world cinema. Television programmes including comedy, drama, travel, concerts, sports and lifestyle Hundreds of CDs and exclusive KLM music specials Language courses
Audio books Games
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Average monthly reach of 800,000 passengers
Crown Lounges
PREMIUM AUDIENCE IN RELAXED ATMOSPHERE Product Sampling Counter display in the crown lounges. Unattended stand.
TV Screens 30 sec TV Commercial shown on the 19 screens available in both lounges.
Leaflet A magazine or brochure available at several locations in the lounges. Book a leaflet display to support your activity.
Product Promotion A stand–alone unit with hostess to promote your product and/or company
Showcases 6 display locations at the F&B corner
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Average monthly reach of 110,000 visitors
Advertising Opportunities
THE ENTERTAINMENT PACKAGE
An impactful package with your ad running before a selection of movie and television programming ensuring that your message reaches KLM passengers as they enjoy the full spectrum of the entertainment offer.
MONTHLY VIEWERSHIP OF 760,000
THE DUTCH PACKAGE This specialized package targets your ad with highly targeted placement before all Dutch-language programming across the entertainment system.
70,000 QUALIFIED IMPRESSIONS
LANGUAGE PACKAGES
Language packages give you the opportunity to hyper target your message to key segments of KLM’s international audience across a vast selection of programming.
ARABIC, CHINESE, JAPANESE, KOREAN, PORTUGUESE AND SPANISH
TRAVEL CHANNEL
Passengers tuning in to the Travel Channel are looking for inspiration for their next trip or tips about their current destination – a perfect opportunity for sponsored travel content placement in this unique environment.
UP TO 360,000 MONTHLY IMPRESSIONS
BANNER
KLM offers an exceptional opportunity for you to place your message on navigational screens that passengers access as they make their entertainment selections.
UP TO 1.3 MILLION IMPRESSIONS PER MONTH
KLM CROWN LOUNGES
A unique opportunity to connect with a premium audience while they are in a relaxed environment. Two newly commercialised lounges at Schiphol airport.
110,000 VISITORS MONTHLY
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Rate Card
Media Opportunity
Description
Entertainment
Impactful advertising opportunity
Package
playing prior to a selection of movie
Viewership per month
Ratecard (EUR)
758,107
22,750
170,000
5,950
and television programming Dutch Package
Advertising package includes placement in front of all Dutch programming and Dutch versioned programming
Language Packages
Travel Channel
Arabic
18,000
630
Chinese
55,000
1,925
Japanese
60,000
2,100
Korean
55,000
1,925
Portuguese
85,000
2,975
Spanish
65,000
2,275
Content Placement - 3 minutes
120,000*
3,600
Content Placement - 6 minutes
240,000*
7,200
360,000*
10,800
1,280,000
19,200
Content Placement - 10 minutes Banner Crown Lounges
Per lounge
Product sampling
Counter display (Unattended)
110,000
2,950
TV Commercial
30 sec TV Commercial. 19 screens (both
110,000
14,000
110,000
3,150
Lounges) Action leaflet
A magazine or brochure on several locations in the lounges
Action display
Display to support your leaflet action
110,000
2,950
Showcases
6 display locations at the F&B corner
110,000
3,950
Active product
A stand–alone unit with hostess to
110,000
25,000
promotion
promote your product and/or company
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Dates
DEADLINES: 2015
Booking Confirmation and viewing copy to KLM
Material Delivery Change Date Onboard
January
18 November
20 November
01 January
February
17 December
19 December
01 February
March
14 January
16 January
01 March
April
16 February
18 February
01 April
May
18 March
20 March
01 May
June
17 April
20 April
01 June
July
18 May
20 May
01 July
August
16 June
18 June
01 August
September
17 July
21 July
01 September
October
18 August
20 August
01 October
November
16 September
18 September
01 November
December
16 October
20 October
01 December
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Material specifications
MATERIAL SPECIFICATIONS: TECHNICAL DETAILS: ProRes 422: Audio:16bit. Frame rate as original source, 4:3 caption safe. If your source is HD we would like 1280 x 720p, If it is SD we would like as source. FILE LAYOUT: Include 2 seconds black at start of the programme No Bars/tone End slates no longer than 3 seconds 1 second black at end of programme No elements
AUDIO LAYOUT: Channel - Assignment 1 - Left Full Mix 2- Right Full Mix
FILE DELIVERY METHODS: SCREENING COPY: Via wetransfer (or similar) to
[email protected] copying in
[email protected] DIGITAL DELIVERY OF MATERIALS: Via Signiant or Aspera. media can be uploaded to https://geelondon.mediashuttle.com/ Please include the airline code in the filename. Please make sure media is clearly labelled and send Faspex or Aspera Connect links to
[email protected].
SHIPPING MATERIALS: Glenn Stoneham Gee/Inflight Productions LTD 15 Stukeley Street WC2B 5LT London UK +442074000756 Please send a labelled hard drive via courier and send a notification email with tracking info to
[email protected]
TECHNICAL QUESTIONS: Contact
[email protected] and/or
[email protected]. Please be sure to include name of business, run dates and contact information in case of technical difficulties. Note: All advertisements will be reviewed by KLM Royal Dutch Airlines and Spafax and are subject to approval.
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CONTACTS
Let us put the power of KLM inflight entertainment to work for your brand. To find out more, please contact us at:
Spafax Karperstraat 10 Amsterdam 1075 KZ Netherlands +31 (0)20 5757 631
[email protected]
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