Facts & figures 2014
Facts & figures 2014 1
Turnover, supply, business relations Turnover and supply (in mln.)
2014
2013
Change over last year
�
4,350
1.2%
2,486
�
2,468
0.7%
1,564
�
1,525
2.6%
�
351
�
357
- 1.7%
�
2,151
�
2,241
-4.0%
2,250
�
2,109
6.7%
�
4,401
Cut flowers
�
Indoor plants
�
Total turnover
Garden plants
Sold via Auction clocks FloraHolland Connect (mediation)
�
Total in units supplied via the clocks
7,478
7,852
-4.8%
Cut flowers
6,986
7,313
-4.5%
Indoor plants
315
351
10.3%
Garden plants
177
188
-5.9%
2014
2013
Change
9.2
-4.0%
Turnover and number of units via clocks per day (in mln.) Turnover per day (via clocks)
8.8
€
€
Number of flower units per day (via clocks)
28.5
29.9
-4.5%
Number of plant units per day (via clocks)
2.0
2.2
-8.7%
2014
2013
Suppliers
5,736
6,848
Of which: Cooperative members in the Netherlands
3,790
3,951
Business relations
742
631
Buyers
Of which: Cooperative members abroad
2,189
2,391
Employees
3,221
3,611
2,554
2,874
2014
2013
Change in turnover -3.7%
Employees (in FTE)
Turnover per marketplace (in mln.) Aalsmeer (clocks)
€
1,077
€
1,118
Naaldwijk (clocks)
€
704
€
718
-1.9%
327
€
336
-2.7%
Rijnsburg (clocks)
€
Bleiswijk (clocks)
€
19
€
45
-57.8%
Eelde (clocks)
€
24
€
24
-0.0%
FloraHolland total clock turnover
€
loraHolland Connect total
€
FloraHolland total
€
2,151
€
2,241
-4.0%
2,250
€
2,109
6.7%
4,401
€
4,350
1.2%
KOA turnover (Remote Buying) (in 1000)
2
2014
2013
Change in turnover
Aalsmeer
€
736
€
696
5.7%
Naaldwijk
€
487
€
424
14.9%
Rijnsburg
€
127
€
116
9.5% --100.0%
Bleiswijk
€
-
€
2
Eelde
€
1
€
1
0.0%
Total
€
1,351
€
1,239
9.0%
Facts & figures 2014
Facilities, transactions, business relations Facilities
Aalsmeer
Naaldwijk
Rijnsburg
Bleiswijk
Eelde
14
14
7
0
3
3
3
1
0
1
1,287,813 m2
736,000 m2
400,000 m2
123,000 m2
46,975 m2
239,861 m2
207,000 m2
67,700 m2
90,957 m2
10,036 m2
450
450
180
85
26
Surface area of cold storage
51,800 m2
40,380 m2
35,880 m2
3,800 m2
3,440 m2
Number of trolleys and Danish containers handled
3,637,823
2,611,595
908,463
206,625
84.450
530
520
296
115
22
Clocks Auction rooms Auction buildings surface area Owned by traders/customers Number of customers with accommodation on auction site
Number of docks
Average number of clock transactions per day
2014
2013
Aalsmeer
44,556
43,542
Naaldwijk
35,057
35,107
Naaldwijk Florist clock Rijnsburg
4,905
-
20,280
20,015
-
6,091
4,675
4,553
Bleiswijk Eelde
Number of active suppliers**
2014
2013
Number of active traders**
Aalsmeer
4,256
4,617
Aalsmeer
2014
2013
533
734
Naaldwijk
Naaldwijk
596
654
Naaldwijk Florist clock
548 409
410
-
523
293
286
1,100
1,329
3,689
3,989
Naaldwijk Florist clock
2,136
-
Rijnsburg
2,935
3,066
Rijnsburg
-
2,282
Bleiswijk
Eelde
1,288
1,284
Eelde
Connect
3,970
4,313
** Incl. double counts
Bleiswijk
Connect ** Incl. double counts
3
Cut flowers Cut flowers sales via clocks (Dutch products) in units (in mln.)
2014
Aalsmeer Naaldwijk Naaldwijk Florist clock Rijnsburg Bleiswijk Eelde
2013
Cut flowers sales (imported) in units (in mln.)
2014
2013
2,120
2,180
Aalsmeer
1,198
1,226
1,441
1,505
Naaldwijk
579
598
154
-
47
-
1,002
1,022
457
460
-
111
Bleiswijk
-
62
57
63
Eelde
48
58
Naaldwijk Florist clock Rijnsburg
Cut flower turnover per marketplace (in mln.)
2014
Aalsmeer
804
2013
Change in turnover
�
834
-3.6%
Naaldwijk
�
550
�
545
0.9%
Rijnsburg
�
310
�
320
-3.1%
Bleiswijk
�
-
�
24
-100%
Eelde
�
19
�
14
35.7%
FloraHolland Connect
�
789
�
731
7.9%
Top 25 cut flowers sold (2010) (in mln.)
English name
Turnover
Number of units
Change in turnover
1.
Rosa
Rose
�
749
3,674
-4.0%
2.
Chrysanthemum Ind Grp TR
Chrysanthemum (spray)
�
303
1,144
4.2%
3.
Tulipa
Tulip
�
269
1,890
-0.1%
4.
Lilium
Lily
�
152
286
7.2%
5.
Gerbera
African Daisy
�
140
938
6.5%
6.
Chrysanthemum Ind Grp GE
Chrysanthemum (disbudded)
�
70
173
-6.7%
7.
Cymbidium
Cymbidium
�
53
31
-6.2%
8.
Eustoma russellianum
Lisianthus
�
51
133
12.0%
9.
Freesia
Freesia
�
51
314
-3.9%
10.
Hydrangea
Hydrangea
�
41
39
13.4%
11.
Hippeastrum
Amaryllis
�
37
50
7.0%
12.
Paeonia
Peruvian Lily
€
34
70
5.5%
13.
Alstroemeria
Peony
�
29
157
3.7%
14.
Dianthus
Carnation
�
25
181
5.8%
15.
Zanthedeschia
Calla Lily
�
25
65
-0.6%
16.
Anthurium
Anthurium
�
25
51
-7.1%
17.
Hypericum
St. John's Wort
�
23
131
2.6%
18.
Group of other flowers
Other flowers
€
19
38
6.0%
19.
Gypsophila
Baby's Breath
�
19
86
-15.5%
20.
Sea lavender
Sea lavender
�
15
72
2.8%
21.
Helianthus
Sunflower
�
14
54
11.6%
22.
Hyacinthus
Hyacint
�
12
49
-5.3%
23.
Decoration
Decoration
�
12
49
2.9%
24.
Ranunculus
Ranunculus
�
11
59
-1.2%
25.
Iris
Iris
�
10
78
7.1%
4
�
Facts & figures 2014
Garden plants Cut flowers sales via clocks (Dutch products) in units (in mln.)
2014
2013
Aalsmeer
162
174
Naaldwijk
110
117
Naaldwijk Florist clock
11
-
Rijnsburg
11
Bleiswijk
-
Eelde
6
7
Indoor plants sales via clocks (imported) in units (in mln.)
2014
2013
Aalsmeer
12
14
Naaldwijk
7
9
Naaldwijk Florist clock
1
-
11
Rijnsburg
-
-
14
Bleiswijk
-
1
Eelde
-
-
2013
Change in turnover
Aalsmeer
Indoor plant turnover per marketplace (in mln.) �
2014 204
�
218
-6.4%
Naaldwijk
�
148
�
136
8.8%
Rijnsburg
�
13
�
13
0.0%
Bleiswijk
�
-
�
12
-100.0%
Eelde
�
9
�
6
50.0%
Connect
�
1,181
�
1,140
3.6
Top 25 indoor plants sold (2010) (in mln.)
English naam
Turnover
Number of units
Change in turnover
1.
Phalaenopsis
Phalaenopsis
�
499
131
4.9%
2.
Kalanchoë
Kalanchoë
�
60
84
10.3%
3.
Rosa
Potted rose
�
56
47
9.3%
4.
Anthurium
Anthurium
�
51
17
-0.5%
5.
Chrysanthemum
Potted Chrysanthemum
�
36
42
6.7%
6.
Hyancinthus
Potted Hyacinth
�
32
51
10.8%
7.
Group of other indoor plants
Other indoor plants
�
31
20
-13.0%
8.
Hydrangea
Hydrangea
�
31
13
8.7%
9.
Ficus
Ficus
�
31
11
-2.2%
10.
Mixed plants
Mixed plants
€
29
8
8.1%
11.
Dracaena
Dragon Tree
�
29
17
0.3%
12.
Cyclamen
Cyclamen
�
23
26
6.2%
13.
Orchids
Orchids
�
21
5
-11.5%
14.
Peace Lily
Peace Lily
�
21
18
-4.3%
15.
Zantedeschia
Potted Calla Lily
�
19
8
-4.5%
16.
Ivy
Ivy
�
17
28
0.5%
17.
Euphorbia pulcherrima
Poinsettia
�
17
16
8.4%
18.
Dendrobium
Potted dendrobium Orchid
�
17
5
4.8%
19.
Narcissus
Potted Daffodil
�
16
26
11.3%
20.
Guzmania
Guzmania
�
16
10
-6.1%
21.
Begonia
Begonia
�
16
14
4.4%
22.
Rhodondendron
Azalea
�
16
10
0.0%
23.
Campanula
Campanula
�
15
11
25.5%
24.
Bromelia
Bromelia
�
14
8
10.7%
25.
Zamioculcas
Zamioculcas
�
13
7
-3.8%
5
Garden plants Outdoor plants sales via clocks (Dutch products) in units (in mln.)
2014
2013
Aalsmeer
80
79
Naaldwijk
52
48
Naaldwijk Florist clock
10
Outdoor plants sales via clocks (imported) in units (in mln.)
2013
Aalsmeer
15
16
Naaldwijk
10
9
Naaldwijk Florist clock
1
Rijnsburg
5
4
Rijnsburg
1
1
Bleiswijk
-
13
Bleiswijk
-
2
Eelde
6
7
Venlo
1
1
Outdoor plant turnover per marketplace (in mln.)
2013
Change in turnover
Aalsmeer
�
70
�
66
6.1%
Naaldwijk
�
48
�
37
29.7%
Rijnsburg
�
4
�
3
33.3%
Bleiswijk
�
-
�
9
-100.0%
Eelde
�
6
�
4
66.7%
Connect
�
223
�
238
-6.5%
2014
Top 25 outdoor plants sold (2010) (in mln.)
English name
Turnover
Number in units
Change in turnover
1.
Group of other bedding plants
Other bedding plants
�
20
28
-33.6%
2.
Viola
Pansy
�
15
45
22.1%
3.
Hydrangea
Hydrangea
�
15
5
-2.4%
4.
Pelargonium
Geranium
�
13
26
-17.1%
5.
Buxus
Common Box
�
13
6
-12.1%
6.
Group of other trees/shrubs
Other trees/shrubs
�
13
4
-6.5%
7.
Lavendula
Lavender
�
12
9
9.1%
8.
Hellebore
Hellebore
�
12
5
14.9%
9.
Osteospermum
Cape Daisy
�
11
17
-6.1%
10.
Group of other perennials
Other perennials
�
9
9
7.8%
11.
Mandevilla
Mandevilla
�
9
2
4.2%
12.
Decoration
Decoration
�
8
10
7.6%
13.
Petunia
Petunia
�
8
11
-11.6%
14.
Calluna
Heather
�
7
12
9.5%
15.
Rosa
Rose
�
7
2
-2.4%
16.
Skimmia
Skimmia
�
6
3
23.4%
17.
Fuchsia
Fuchsia
�
6
5
-2.8%
18.
Vegetable plants
Vegetable plants
�
6
2
22.3%
19.
Chamaecyparis
Conifer
�
6
8
-8.1%
20.
Platycodon
Balloon Flower
�
5
7
11.7%
21.
Clematis
Clematis
�
5
2
-14.1%
22.
Campanula
Bell Flower
�
5
4
-21.5%
23.
Gaultheria
Gaultheria
�
5
4
1.7%
24.
Rhodondendron
Azalea
�
4
2
12.5%
25.
Argyranthemum
Marguerite
�
4
3
-3.2%
6
2014
Facts & figures 2014
Import and export Products sold via clocks (Dutch and imported) (in mln.)
Dutch 2014
Imported 2014
Total
Import share (in total turnover) 24.0%
Aalsmeer
�
819
�
258
�
1,077
Naaldwijk
�
570
�
121
�
691
17.5%
Naaldwijk Florist clock
�
49
�
8
�
57
14.0%
Rijnsburg
�
234
�
93
�
327
28.4%
Eelde
�
26
�
8
2
34
23.5%
Top 10 import countries (in mln.)
Turnover 2014
Turnover 2013
Change in turnover
Import share
Top 10 imported products (turnover in mln.)
Dutch name
Turnover 2014
Kenya
�
315
Ethiopia
�
�
317
-0.6%
42.1%
178
�
Israel
�
180
-1.1%
60
�
70
-14.3%
Belgium
�
37
�
39
Germany
�
33
�
Zimbabwe
�
28
�
Denmark
�
17
�
Spain
�
Italy
�
Ecuador
1.
Rosa
Roos
�
452
�
23.8%
2.
Hypericum
Hypericum
�
20
�
21
-4.8%
8.0%
3.
Gypsophila
Gipskruid
�
17
2
20
-15.0%
-5.1%
4.9%
4.
Dianthus
Anjer
�
17
�
16
6.3%
31
6.5%
4.4%
5.
Rhododendron
Rhododendron
�
11
1
11
0.0%
24
16.7%
3.7%
6.
Limonium
Lamsoors
�
10
�
10
0.0%
19
-10.5%
2.3%
7.
Chamelaucium
Waxflower
�
8
�
9
-11.1%
17
�
17
0.0%
2.3%
8.
Ranunculus
Ranonkel
�
8
�
8
0.0%
13
�
16
-18.8%
1.7%
9.
Solidago
Solidago
�
7
�
8
-12.5%
�
11
�
12
-8.3%
1.5%
10.
Eryngium
Kruisdistel
�
7
�
7
0.0%
Miscellaneous
�
40
�
41
-2.4%
5.3%
Total
�
749
�
766
-2.2%
100.0%
Most important destinations in terms of cut flowers and potted plants (in mln.)
Export value 2014
Total export share
Turnover 2013
Change in turnover
456
-0.9%
Export value 2013
Total export share
1.
Duitsland
�
1,619
30.0%
�
1,565
29.7%
2.
Verenigd Koninkrijk
�
809
15.0%
�
792
15.0%
3.
Frankrijk
�
687
12.7%
�
623
11.8%
4.
Italië
�
430
8.0%
�
479
9.1%
5.
Rusland
�
283
5.2%
�
279
5.3%
6.
België
�
227
4.2%
�
253
4.8%
7.
Zwitserland
�
225
4.2%
�
229
4.3%
8.
Zweden
�
177
3.3%
�
155
2.9%
9.
Polen
�
173
3.2%
�
162
3.1%
10.
Oostenrijk
�
153
2.8%
1
134
2.5% 2.6%
11.
Denemarken
�
149
2.8%
�
139
12.
Noorwegen
�
111
2.1%
1
112
2.1%
13.
Tsjechische Republiek
�
84
1.6%
3
83
1.6%
14.
Spanje
�
79
1.5%
�
73
1.4%
15.
Verenigde Staten
�
69
1.3%
�
71
1.3%
16.
Finland
�
63
1.1%
�
64
1.2%
1.1%
�
55
1.0%
�
5,267
17.
Overige landen
�
59
Totale export
�
5,395
7
FloraHolland in facts and figures FloraHolland flower auction (Koninklijke Coöperatieve Bloemenveiling FloraHolland U.A.) is the international market leader in floriculture sales. FloraHolland has since then been offering its growers and customers six national and international marketplaces that are close to the most important Dutch production regions. The locations Aalsmeer, Naaldwijk and Rijnsburg are primarily focused on export customers, while Eelde is geared towards the domestic Dutch market and Bleiswijk is a logistic center. Veiling Rhein-Maas (Herongen, Germany) is a joint venture between FloraHolland and Landgard. The auctions offer their customers the broadest and deepest assortment of flowers and plants (20,000 different varieties every day), produced all over the world. From the auctions the Dutch and European market are serviced by wholesalers and exporters. After Amsterdam Schiphol Airport and the Port of Rotterdam, Greenport Holland (of which FloraHolland is part) is the third largest mainport in the Netherlands. FloraHolland is a cooperative, owned by nearly 5,000 members from the Netherlands and other flower-producing countries. Daily, more than 7000 growers from all over the globe supply their flowers and plants to the various locations. The aim of the cooperative is to achieve the best possible market position for its member-growers at the lowest possible cost. FloraHolland employs approx. 3,200 people. The network of market locations has a combined annual turnover in flowers and plants of more than €4.5bn. FloraHolland is market-oriented, flexible and proactive. Key features of the auction organization include the quality and the cost level of its services, and the commitment of its employees. Sources: FloraHolland departments Finance and MiMa (Market Information & Market Analysis); ; International Statistics Flowers and Plants (Bloemen en Planten AIPH) Disclaimer: FloraHolland does its utmost to present the information included in this publication accurately and completely. It is, however, possible that some information may prove to be incorrect or incomplete. FloraHolland cannot be held liable for any such errors or for any misprints.
Aalsmeer Legmeerdijk 313 P.O.Box 1000 1430 BA Aalsmeer T +31 (0)297 39 70 00 F +31 (0)297 39 00 39 E
[email protected]
Bleiswijk Klappolder 130 P.O. Box 500 2665 ZM Bleiswijk T +31 (0)10 529 77 77 F +31 (0)10 529 78 78 E
[email protected]
Naaldwijk Middel Broekweg 29 P.O. Box 220 2670 AE Naaldwijk T +31 (0)174 63 20 00 F +31 (0)174 63 22 22 E
[email protected]
Eelde Burg. J.G. Legroweg 80 9761 TD Eelde T +31 (0)50 309 77 77 F +31 (0)50 309 10 62 E
[email protected]
Rijnsburg Laan van Verhof 3 P.O. Box 10 2230 AA Rijnsburg T +31 (0)71 409 40 00 F +31 (0)71 409 45 33 E
[email protected]
floraholland.com
Veiling Rhein-Maas Veilingstrasse A-1 47638 Straelen-Herongen, Duitsland T +49 (0)2839-59 32 00 F +49 (0)2839-59 12 11 E
[email protected] W www.veilingrheinmaas.com
