Welcome to the Spring 2011 CoverGirl/Queen Merchandising team!
You will be resetting the CoverGirl and/or Queen sections to the Spring 2011 planogram in various retailers ◦ Your Instruction Manual will provide you with specific instructions for your store reset ◦ Follow instructions precisely ◦ Questions? -> call your Area Manager
Key Contacts ◦ Area Manager Your Main Contact for all issues
◦ Store Contact Person with whom you check in upon arrival and at the end of your reset to sign off on your work
◦ Hotlines Replacement Parts Hotline: 1.800.375.3537* Resolution Center: 1.866.249.6128 Option 0 *Some projects require a call directly to CoverGirl; remember to follow the specific instruction guide provided for that project
◦ Once you are assigned to a reset date for a CoverGirl or Queen reset, the assignment date becomes firm ◦ A firm reset date cannot be changed unless there are extenuating circumstances ◦ The start time for each reset is 8:00am (some resets could start earlier; follow any instructions provided by the instruction guide or your Area Manager)
There will be 2 kits that will be shipped for each assignment: 1.
Store Kit*: shipped to your home and contains the following:
2.
Instruction Manual Plan-o-gram Generic Tags
Reset Kit: shipped to the store
Contains the fixtures for the reset update
The estimated time for delivery of the reset kit to the store is 5 days prior to the reset date You must track the package prior to going into the store to verify that the package has arrived
* For some projects, you will not receive a store kit shipped to your home; please follow any project-specific instructions provided
◦ Once you confirm the reset kit has been delivered, you must pre-call the store for the following: Confirm your reset date Ask the store contact to locate the reset kit on the morning of the reset Capture the name of the person you spoke to at the store in case you need it in the future
Dress Code ◦ ◦ ◦ ◦ ◦ ◦
A neat solid-colored blue or white collared shirt, polo style or button down shirt is permitted Khaki or black slacks Both the shirt and slacks should be pressed, clean and durable Shirt must be tucked in at all times Shoes should be safe, comfortable, and of a material that will support a shine Hair is to be cut or styled in order to appear neat and well groomed
Reporting and Payment ◦ Your hard copy recap form must be filled out while you are still at the store, and must be signed off by the Store Contact at the completion of the reset ◦ Your on-line report must be entered within 24 hours of the reset being completed ◦ Once you report on-line, and obtain your Payment Authorization, your signed hard copy must be received by mail or uploaded by the Friday prior to the pay-date, in order to ensure payment for the following pay-period ◦ Convergence Marketing pays on a bi-weekly schedule
Items Prohibited ◦ Use of electronic devices, such as iPods or cell phones, are not permitted while resets are in progress ◦ Food and Drinks are not permitted on the sales floor at any time
Bring your Instruction Manual with you to the reset ◦ ◦
Vendor Log ◦
The Store Manager or the person responsible for the Cosmetics Department must walk the floor at the completion of the reset to sign off on your completed Recap Form and verify that the reset was completed to their satisfaction
Verify the store policies in each store: ◦ ◦
You must check in with the Store Manager or the person responsible for the Cosmetics Department in each store upon entering; please explain that the purpose of your visit is to reset the CoverGirl and/or Queen section(s)
Store sign-off ◦
You must request to sign into a Vendor Log for all retailers as you enter each store; some stores might not have a vendor log (you need to ask anyway)
Check in with the Store Manager ◦
Your Instruction Manual will be shipped in store kit and/or can be printed from your Merchandiser Portal You will find any specific retailer instructions at the top of the Instruction Manual
Ask the store how to handle Deleted or Discontinued product, as procedures vary by retailer Prior to using any reaching devices like ladders or stools, ask the store what device to use and where to find it
Customer Service ◦
If a customer approaches you during a reset, do your best to provide the best assistance possible and/or point them to the appropriate store personnel to provide further assistance
When lifting heavy items, lift with your knees; not with your back When using box-cutters, always cut away from your body Always keep the aisle clean; removing any hazards out of customers way Ask your store contact what the appropriate reaching devices are and always use caution when using a reaching device
The CoverGirl/Queen planograms consist of the following segments:
Front Cover Picture
Planogram Outline
Planogram Location IDs
Line Listing
Planogram Name: ◦ Corporate 4x66 Product Holder
Merchandisable Space: ◦ “4x66” ◦ Found in the title
Planogram Code: ◦ CG0004X66PP44
◦ Found in the bottom right corner
Location IDs and Item Codes ◦ Match the number from the Location ID code to the line listing for the correct item information and position
Instruction Manual Generic Tags (if provided) Plan-o-gram Tape Measure Metal Nail File Needle Nose Pliers Tape Box Cutter (No Open Blades) Scissors Mallet Duster
CoverGirl fixtures use four different types of mounting methods: ◦ Peg Wall Back wall consists of holes that are set ½” or 1” apart ◦ Slat Wall Consists of metal, continuous horizontal bars set at 1.10” apart, and allows the components or trays to slide horizontally ◦ Uniweb Wall Consists of a white, metal backing with rows set approximately 1” apart; allows components or trays to slide horizontally ◦ Universal or Millennium Wall Consists of metal backing with rows set 1” apart and holds universal carrier trays that can be interchangeable across all brands Generally used in retailers, such as Walmart, Target, Walgreens, and Rite Aid
If you encounter a CoverGirl or Queen section that is unlike any of the above, call your Area Manager for any assistance
Each type of back-wall requires different types of Brackets
Brackets for Peg Walls ◦ Left and Right brackets with 2 hooks on each bracket to set into the holes
◦ For trays that use Peg Brackets and fall onto a seam, you flip the brackets, by placing the left bracket on the right side, and right bracket on the left, to cover the Wall seam
Brackets for Slat Walls ◦ Small “swiggly-shaped” brackets, that hook into the slat wall
Brackets for Uniweb Walls ◦ Uniweb walls require a “T-Adaptor Bracket”
Brackets for Universal or Millennium Wall ◦ Requires universal brackets ◦ Universal brackets are the same for all brands, and are provided by the store
To accurately measure the size of the section, follow the steps below: 1.
2.
3.
To measure the length, count the number of columns going across the section To measure the height: using your measuring tape, measure from the top of the base shelf to the top of the CoverGirl or Queen set to verify that the height matches the plan-ogram provided To confirm the height, also verify that the number of trays on each column match the number of trays on the planogram provided
All brands must be set to the same height across the entire wall
Gauge the height of the CoverGirl and/or Queen section o
o
Set each column so that the top tray is set exactly equal to the adjacent columns If the top tray of the column is a product holder, you must measure so that the top of the product is equal to the adjacent column’s top tray
Pegged Trays ◦ Holds carded product (hanging merchandise) and can be interchangeable
Pusher Trays ◦ Contain plastic pushers that push the product forward, and can hold anywhere from 4-13 facings
Simply Ageless Trays ◦ Hold the Simply Ageless Product in rounded containers
Tiered Trays ◦ Multiple trays that are “stacked” together, display 4 or 5 facings, and are used for blush or shadow
Gravity Feed Trays ◦ Adjustable tracking to move cassettes depending on product
Graphic Boxes ◦ Graphic holder that can be 3” or 6” in size
Components:
Left and Right Brackets
◦ Product Holder Bracket
◦ Universal Bracket or Carrier Bracket (supports tray and product) ◦ Clear Graphic Holder (flat) ◦ Plastic Strip “Shield”
Peg Holder or “Carded Product Assembly”
Peg Hooks
To move a Peg Hook Assembly, you do not have to remove the brackets to move the tray to a new location Press the release button on the top right side, pull towards you to discharge it from the carrier bracket, then place it in its new location ◦ A plastic strip (shield) secures the release button and must be re-used when placing the tray
Pegs are interchangeable, so facings can be added or deleted ◦ To remove pegs, pull up from the peg hook assembly and move to a new slot as needed ◦ Pegs should always be adjusted so that all product hanging from a tray has equal clearance
Components: ◦ Left and Right Brackets ◦ Carrier Tray (Universal Brackets) 2 types of carrier trays that can be used: Modified Universal Bracket: “W” Bracket – has the shape of the letter W Universal Bracket: “B” Bracket - has the shape of the letter B
◦ ◦ ◦ ◦
Chips Shade Strips Curved Bullnose Graphic Front Space Savers (found on select trays)
To remove a pusher tray, push down the release lever underneath the tray (in center) to discharge from the universal bracket, and pull towards you
To remove chips, place your finger, metal nail file, or needle nose pliers behind the chip and pull up to remove ◦ You may pull out the UPC slide prior to attempting to remove the chip to give you a better grip
Components ◦ ◦ ◦ ◦
Left and Right Bracket Modified Universal -“W” Bracket Pusher Tray Plastic Insert to position product To position the insert, the curved front faces forward
◦ Clear Adhesive Shade Strip
◦ Purple backboard Inserted in between the plastic insert and the tray
◦ Curved Bullnose Graphic Front
Components ◦ Two sets of Left and Right Brackets for top and bottom of trays ◦ Secondary Locking Back Bracket ◦ Security Clip ◦ Modified Universal – “W” Bracket
◦ Channel Trays
◦ Base Tray with Graphic Front
To remove the tiered tray from the wall: ◦ ◦
Top Tray: Adjust the security clip so that it releases the tray Bottom Tray: Push down on the lever located in the center underneath the tray, and pull towards you
To install the tiered tray on the wall: ◦
Slide the security clip to the top of the secondary bracket, and use tape to secure it in place (as shown below)
◦ ◦
Slide the base tray onto the modified universal “W” bracket so that it snaps in place Adjust the tray so that the security clip latches onto the slot located in the center of the top tray
Helpful Hint: To estimate the height for the top brackets, when re-installing the trays on the wall, rest the selected trays on the bottom bracket then press trays against the wall to measure height of the bracket placement
To remove a tier: ◦ With tray facing forward, place your hands on the back left and right release tabs as shown ◦ Pull the tray towards you, in a rounded motion, so that the clips on both sides of the tray come to a 90 degree angle until the tray is completely removed
To add a tier: ◦ Line up the side clips to the slots on the bottom tray, and tilt back until the tray snaps in place
Components: ◦ Left and Right Brackets ◦ Modified Universal – “W” Bracket
◦ 2 removable left and right cassettes ◦ peel & stick graphics and space saver ◦ Shade Chips ◦ Shade Strip ◦ Curved Bullnose Graphic Front
Types ◦ Curved Bullnoses- used on Pusher trays ◦ Flat Tray Fronts – used on Peg Hook Assembly Trays
Some Flat Tray Fronts will hold a Mascara factice-
Pay close attention that the factice matches the product on the tray
Graphics and Shade Strips ◦ Differ in size depending on whether a tray has a
Curved Bullnose or Flat Tray Front Graphics for the Flat Tray Fronts are longer and wider Graphics for the curved bullnoses are shorter in length and width
Hint: It is easier to work with Bullnoses and Flat Tray Fronts when the tray is off the wall
To remove the curved Bullnoses or Flat tray fronts: ◦ Place your thumb or metal nail file underneath the left or right bottom corner and run fingers or nail file across to peel the graphic holder off the tray
To remove graphic ◦ Slide the graphic out from either side
To install the graphic, and tray fronts ◦ Position the correct graphic in place, and clip the plastic cover on top and press down secure bottom
Two sizes ◦ 3 inch or 6 inch
Components: ◦ Left and right brackets ◦ Universal “B” carrier tray
To remove the Clear Plastic Cover and Graphic: ◦ Squeeze the sides of the front plastic cover or graphic and remove from under the plastic position holders
To install the Clear Plastic Cover and Graphic : ◦ Insert graphic under the plastic position holders starting in the center, insert on one side and then the other side.
Two sizes in length (longer and shorter) To install: ◦ Locate the slot on the bottom of the UPC slide, position the piece to slide in the tracks, and push in
Pegged trays: ◦ Use the longer price holders ◦ Can hold up to 3 acetates per tray
Push Trays: ◦ Use the shorter price holders ◦ Can hold up to 2 acetates per tray
You must always position on the right side of the tray unless there is more than 1 price holder needed
Tagging examples on the left are: - Inconsistent - Messy - Hard to work with
Tagging examples on the right are: - Consistent - Neat - Easy to work with
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Once the reset is completed, you must confirm the completion of the reset by calling into the Replacement Parts Hot Line: 1.800.375.3537 Note: Some projects require a call directly to CoverGirl; remember to follow the specific instruction guide provided for that project
If the reset has been completed and the section has no missing parts, you still must call the Hot Line
If there are any missing parts, follow the steps below: 1.
2.
Circle the missing parts on the front page of your planogram so that you can reference the missing parts Using your Replacement Parts Order Form as a guide for proper names of the fixtures, place an order for the parts missing through the Missing Part Hotline
A copy of the Replacement Parts Order Form will be available to download in your Merchandiser Portal under each project ◦ The form is the same for all retailers, therefore, you do not have to download it for each project you are assigned to ◦ You must keep a Master copy with you at all times to use as a reference
The name of each tray is listed in bold at the top of each group of fixtures ◦ If the entire tray is missing, all of the fixtures below the bold heading will need to be ordered ◦ If only a component of the tray is missing, you only have to order the missing component
If the reset kit is showing as not delivered: 1. Call your Area Manager and notify them of the issue 2. Call the store, and speak to the person in charge of the Cosmetics Department; notify them of the issue, and let them know that you will have to reschedule based on when the reset kit is delivered 3. Your Area Manager will get back to you with a resolution and a reschedule date 4. Once you have a reschedule date, call your Store Contact, and confirm the date is acceptable
If you go into a store and cannot locate the reset kit: 1.
Provide the store with the date the reset kit was delivered, and the person who signed for the package
2.
If you are still unable to locate the reset kit, you must call your Area Manager to notify them of the reset kit issue Once you notify your Area Manager, you must also notify your Store Contact that the reset kit cannot be located, and a reschedule date will be provided once the reset kit is re-shipped
3.
4.
Frequently, the reset kit is at the store and will be located once you provide this information
Obtain a signature from the Store Contact to verify that the reset kit was not located
Report on-line, and capture any notes of what occurred in the store
If the plan-o-gram received does not match the size of the section: 1. Call the Resolution center
The person will either fax or email the correct plan-o-gram to the store If for any reason you cannot get through to the Resolution center, call your Area Manager for help; they will also have access to any plan-o-grams
If the reset kit does not match the size of the section: 1. Capture the correct height so that you can report it online 2. Proceed with the reset using the fixtures available, and order any missing parts through the Replacement Parts Hotline
If a Manager refuses the reset for any reason 1. Capture the name, signature of the person who refused the reset
This information along with any specifics reported back will be sent to the client, and they will advise of next steps
Good luck out in the field!
