PUBLICITY MENTOR
Magazine
HOW BRAND ATTRACTS Free Publicity
PERSONAL BRAND How to Stand Out in a Crowd
CAMERA IMAGE How To Interview Like A Celebrity
FREE PUBLICITY How To Become News Worthy
SOCIAL MEDIA How YouTube & TV Make News
Become A CELEBRITY In Your Industry Preview Edition
MONETIZE PUBLICITY How To Attract Sponsors & Perks
EXCLUSIVE INTERVIEW Celebrity Image Expert Starley Murray
Intellectual property of Starley Murray. All rights reserved. Photo credit to Daniel W. Torres
“ Image is more than what you wear; Image is how you represent yourself in life.“
MESSAGE FROM THE FOUNDER
The launch of my life in television and video production started as a young artist taking free lessons at the McNay Art Museum. My mom was creative about ways to save money and keep us out of trouble while struggling to raise three kids on her own. As it turns out the low cost baby sitter scenario of art classes helped to shape my career since I literally see strategy plans as images in a series of story boards. The storyboard process is the same process I use to talk to my colleagues in the media world when creating a script for a TV segment or when collaborating with other coaches in partnerships to be able to share our unique gifts to help others. It’s also the same process I use to create structure for my mentoring & coaching program. I continually learn new techniques to pass along to my team and clients. Being at high profile events as a media member or as an industry expert is not just an honor, I see it as my duty. With over 25 years as an entrepreneur, being deeply involved in the three worlds of media, industry experts, and mentoring, I feel uniquely accountable and destined to help others. Learn more in this magazine and at starleymurray.com about how to attract publicity and monetize your messaging to create a career that pays you to live your vision while sharing your authentic message with the world. Photo credit to Daniel W. Torres
TABLE OF CONTENTS WELCOME FROM CELEBRITY IMAGE EXPERT
MONEY MAKERS The 5 Biggest E-Commerce Mistakes. By: Tom Antion
Message from Founder
1
Back Story to Breaking News
3
Starley Murray’s Celebrity Image Brand Breakdown
4
Over 3,000 Media Appearances & Productions
5
ON CAMERA
27
GBK Luxury: Pre-Oscars Gift Lounge
28
How to Make the Most Out of Your Money at Speaking Events. By: Audrey Hagen
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Can Your Media Coach Answer Yes to all 35 Questions On 30 This Checklist? Does your Media Coach Give You Hundreds of Free Bonuses Before Ever Meeting You?
31 32
Brand That Stands Out In A Crowd: Tribute to George Strait
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Success Story: National TV Guest Expert Positively Brands Her Success
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Monetizing Your Brand Is Child’s Play: Elisha and Elyssa’s Success Story
What Is Your Star Status?
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Connecting Families and Celebrating Children by Breaking 33 the Rules. By: Lisa Baker-King
A Lifetime Of Star Treatment Services from Investigative Journalist, Natalie Tejeda
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How To Interview Like A Celebrity
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Wendy Burch: Good News Girl
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What’s The Triple Threat Star Treatment and How To Get It!
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ADVOCATES From QVC to TLC: Connie Elder Inspires with Tender, Loving Care
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The Search: Biography of A Crime Fighter and Host of “America’s Most Wanted”
35
How Saving the Public from Scams Saves More than Money 36
PUBLICITY
National Center For the Prevention Of Community Violence
How to Make the World a Better Place Throught the Eyes of a News Director
15
How Old Hollywood Influences TV Segments
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21 Thirteen: Designing for Emotion
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How Does Morgan James Publishing Compare?
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How to Reinvent Yourself at Author 101 University
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How to get Connected with Emmy Award Recognition & Events 20 Behind the Scenes VIP Tour of a Live TV News Show
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A First Impression that Kills: The Art of Body Language
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SOCIAL MEDIA Starley’s Signature Secret Sound Bites & Look Hooks
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Television and Social Media: Mastering Youtube and The Value of Tweets
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The Three Stages of Publishing
25
How to Make Money on TV
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37 Starley Murray Live Presents Rock Star Authors Publicity Campaign
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GRATITUDE & RESOURCES Glossary: Industry Expert Serving Authors & Speakers
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Video Image Presentation Guide
41
Video Brand Presentation Guide
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Video Publicity Presentation Guide
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Video Room Presentation Guide
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How to Brand Your Image on Videos & Television
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Seven Tips to be Media Ready
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Publicity Mentor Magazine Gratitude
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BACK STORY TO BREAKING NEWS: CBS VP, KURT DAVIS KNOWS BRAND IMAGE KURT DAVIS, Vice President CBS News Services Can you describe a day to day function?
Can you give me a tip on how to build or maintain a
I direct a group of professionals who service 200+ CBS
valuable corporate image?
affiliate around the world with news and information.
Ask yourself these questions: Who are you and what do you want to be? What message do you want to convey to your customers? Then fine tune it and stay
What drives you to do what you do?
true to it, no matter what the cost.
What drives me is the desire to be number one and to be at the center of what is going on. To be at one of the best and largest TV networks in the world is a blessing.
What is the one thing that nobody knows about you that you would like them to know about you? I am spiritual in that I believe everything happens for
How does your job function affect the brand for
a reason. We are put in these situations where not
your company?
everything makes sense, but will eventually be made
I have to maintain consistency at CBS and service
clear through divine plan.
affiliates across the country. Most importantly, the content need to exceed the standards set by CBS news.
There are a lot of people that try to get on T.V. What advice do you have to try to get on your network? Always be prepared and learn the basics of TV journalism and protocols. Know if your story is news worthy and appropriate for current events.
How do viewers see CBS as a brand? CBS has a solid brand for our original reporting and journalism. The company has a reputation of going the extra mile to find the truth. It has balanced and fair reporting through experienced professionals.
STARLEY MURRAY’S
CELEBRITY IMAGE BRAND BREAKDOWN TV SHOW HOST & NEWS ANCHOR, NATALIE TEJEDA INTERVIEW
What happened? Driven to help others present their positive message to the world, Starley created a successful system of authentic image branding & messaging.
When did it all take place? Over 30 years of making positive first impressions, effective communications, building lasting relationships and paying it forward for a rewarding reputation.
Where did it take place? From a home based business to televisions stations, movie sets and red carpets, to social media and webinar videos on the internet.
Why did it happen? From an unwavering accountability to help others avoid negative labels.
How did it happen? Acceptance, humility & education, mentors, colleagues, clients & friends, 3000 media productions & TV appearances, thousands of celebrity, guru
“Starley has proven how having a positive brand image attracts effective publicity. She not only consults television anchors on effective media training, but she walks her talk as an in demand guest TV expert for over a decade.” Kurt Davis, Vice President CBS News Services
& Fortune 500 CEO interviews. But mostly through compassion, persistence, and determination.
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OVER 3,000 MEDIA APPEARAN
“You can have eve if you will just help other
THANK YOU,
ANCES AND PRODUCTIONS
rything in life you want, people get what they want.” - Zig Ziglar
STARLEY MURRAY, FOR YOUR SUPPORT
BRAND THAT STANDS OUT IN THE CROWD
BY: CELEBRITY IMAGE EXPERT, STARLEY MURRAY
The first time I worked with George Strait, I shook his hand and almost didn’t recognize him without his cowboy hat. Most of the time he is photographed with a cowboy hat along with his signature country western clothing. Years later I attended the Academy of Country Music Awards and I was able to spot him in a crowd of hundreds! His brand presence has taken him from award winning to legendary. That night, he won Artist of the Decade. Congrats, George! George Strait is an American country music singer, actor, and music producer known as the “King of Country” and often referred to as a living legend. Strait has been named Artist of the Decade by the
3 PERSONAL BRAND QUICK TIPS
Academy of Country Music, and also has been elected into the Country Music Hall of Fame. He has more wins in both categories than any other artist counting all music charts.
1. Design your brand from what you love and from what you are great at!
Strait has amassed a total of 60 number-one hits. Strait has sold more than 70 million albums in the United States.
2. Make it unique to you and be hard to copy.
According to the RIAA, Strait is the 12th best-selling album recording artist in the United States overall. Strait’s singing and acting career has earned him a net worth of $300 million so far.
3. Be consistent with your brand image and messaging!
NATIONAL TV GUEST EXPERT
POSITIVELY BRANDS HER SUCCESS
KATHY GRUHN, THE POSITIVE PARENTING EXPERT If you plan to be on screen it’s essential to receive media training. An ABC producer at the National Publicity Summit once told me that I needed more media training in order to be on national TV. I had been on a local cable TV station in Charlotte, NC, but I had not been able to book a local or national broadcasting segment. Investing in media training and branding with Starley Murray’s coaching package was beyond valuable.
contact which includes email, telephone, or snail mail. The best way to build a relationship is to know someone
Branding yourself or your idea to the world is difficult
who already has a relationship that can introduce you.
to change midstream. I had a brand name for my company, My Baby Compass, but what I needed to
People that aren’t media trained are generally
have was a brand name for my expertise that was parent
not comfortable appearing on camera; especially
friendly. To be introduced as a Speech Pathologist
professionals who fear their peers will judge them.
sounded too technical and abstract for the general public. Starley branded me as the Positive Parenting Expert and it has worked well for my introduction by TV
For an extended version, visit www.starleymurray.com
and radio hosts besides my advertisements in magazines. The producer wants a prepared speaker that has an important or entertaining message for their audience. It is important to keep on their radar with current topics of interest. Every producer has a preferred method of
STARLEY SUCCESS STORY Kathy Gruhn, The Positive Parenting Expert Without Starley’s Brand & Media Coaching I would have never been able to secured a national appearance on Oprah’s Discovery or have been able to direct and produce an infomercial for the National FOX News network!
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WHAT IS YOUR STAR STATUS?
Celebrity: The state of being famous or celebrated; a person who is famous. Star: A distinguished or glamorous celebrity, often from the entertainment world.
Movie Star: A celebrity who is well known, or famous, for his or her starring, or leading roles in motion pictures.
“These are the stars I see on the sidewalk each time I come out of my office front door. People often ask me if I’m looking to see my name on one of these stars since I’m on TV frequently. I say, ‘no, I’m looking to see my clients names on one if not many of them.’” - Starley Murray
TV Show Star: A star in a television show, an actor who plays a principle role.
Reality TV Show Star:A television programming genre that presents unscripted situations, documents actual events, and usually features unknowns instead of professional actors.
A LIFETIME OF
STAR TREATMENT
Over the years Starley Murray has heard many references to her nick name Star as she is lovingly teased about being “the star of the show” when she is on camera. She is quick to remind all that she is a service leader meant to help others. Whatever spotlight that happens to come her way is redirected to those she is focusing on such as the worthy causes she supports, her clients, and the audience she is there to entertain and educate. So what are some of the techniques that Starley uses to teach others how to work with their own spotlight? What about how to make money in a career that they have a passion for? Working in the television industry for over 20 years Starley shares tips how to get on TV and how to make money doing it! Or how to work a TV or video camera so you can make your strongest first impression! Starley Murray has been on TV every single month for the last thirteen years although she has never paid a dime of advertising! What’s more is she’s received over a million dollars in sponsorship cash, products. All this comes from her very effective and easy to learn Image Branding and Media Training System. Starley shows you How To Attract Free Publicity and Get your Message out Effectively on TV Segments! The cool thing is many of these tips can also work on your YouTube videos! She is also plugged into international scenes such as The Oscars and The Internationally Emmy red carpet events and has an extensive celebrity clientele such as Arnold Schwarzenegger, Eva Longoria, Marie Osmond, General Colin Powell, Billy Bob Thornton, John Walsh, George Strait, Charles Barkley, Tommy Lee Jones, and hundreds more. Starley takes what she’s learned from working with thousands of TV anchors, TV producers, Fortune 500 CEOs, celebrities, and industry expert gurus to teach AUTHORS, INDUSTRY EXPERTS, AND SPEAKERS how to make positive first impressions on camera with their audience. She also teaches how to share their unique message about their book, product, or service in order to have a bulletproof brand that allows them to stand out from their competitors. Starley is in very high demand and doesn’t work with just anyone. Although she could get away with having the highest rates in her industry it’s not about who has the most money to spend to be able work with her. She focuses on those people who have a positive message, service, or product that will help other people. This also creates a powerful like-minded group within her mentoring program.
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“Celebrity brand image for television appearances or internet videos is a bankable asset that Starley reveals in her easy to use systems!” - TV Show Host & News Anchor, Natalie Tejeda 10
Having more experience working the “side of the red carpet” as opposed to “walking the red carpet” has allowed me to be a part of thousands of celebrity interviews. So on those opportunities where I am fortunate enough to be interviewed I remember the effective branding results I’ve noticed used by international movie stars and have utilized myself as a celebrity image expert living on TV. First notice that one of the definitions of “a celebrity” is a person who has a prominent profile and commands some degree of public fascination and influence in day to day media. Below are three areas how you can build your brand image to interview like a celebrity.
PROMINENT PROFILE Red Carpet Celebrity: Industry Award like Oscars, Emmy’s for their industry. Industry Celebrity: Well known awards and recognitions in your own industry.
PUBLIC FASCINATION Red Carpet Celebrity: Talk shows like Inside Edition and E! Channel. Industry Celebrity: You Tube Channel, Google Chats, and your own radio show.
INFLUENCE ON MEDIA Red Carpet Celebrity: Next big movie coming out. Industry Celebrity: Your first or next television appearance. Start off with referencing a sincere response why you are happy to be interviewed. Follow up with one or more of the three wow factors of a celebrity interview covered
HOW TO
in prominence, fascination, and influence then end on a welcoming call to action as to where they can find out more about you...and always smile whether it’s for the paparazzi or if it’s a “selfie” with your own cell phone camera ...the celebrities do! For an extended version, visit www.starleymurray.com
STARLEY MURRAY CELEBRITY CLIENTS: AHM THORTON BOB COSTAS BROOKE BURKE C LONGORIA GAVIN ROSSDALE GEORGE S PLACIDO DOMINGO RICARDO CHAVIRA LAWRENCE CHRIS TUCKER CHEECH MORA
INTERVIEW
LIKE A CELEBRITY By: Celebrity Image Expert, Starley Murray
MAD RASH D ANNE B DAVIS ARNOLD SCHWARZENEGGER BILLY BOB CHARLES BARKLEY COLIN POWELL DAVID ROBBINSON DICK VITALE ELIZABETH PENA EVA STRAIT HECTOR ELIZONDO JOHN WALSH LORENZO LAMAS LOU DOBBS MANU GINOBLI A SELMA BLAIR SHIRLEY JONES TIM DUNCAN TOMMY LEE JONES TONY PARKER TRACY AN ZIG ZIGLAR PLUS HUNDREDS MORE ... 12
Wendy Burch Wendy Burch is an Emmy Award-winning reporter and anchor for KTLA. With nearly two decades of reporting experience Wendy has delivered thousands of live television news reports from breaking news, to high-profile court cases, even starstudded red carpet events. Wendy Burch created Good News Foundation a non-profit charity in 2007. Its mission is to bring together the talented women behind television news for the common good. Starley: Tell me about your aspirations of being a talk show host. Wendy: I am currently developing a talk show “Good News”. It would be a day time talk with more inspiring and aspirational stories. These are stories from people and their everyday life. Starley: How did Good News start? Wendy: One day I was in south central LA covering a horrible story when a man came up to me to ask why we never covered good stories such as his kids being in an antigang program. He spoke fantastically about this under privileged community.
Good News Girl
Starley: What would you say is your mission? Wendy: The movement to create good news. It doesn’t always have to be about bad news because I do believe there is a space for good news. Journalist should work hard to find these inspiring stories. There is enough space for the good and the bad. Starley: Are you the go to source for those people who want to share their good news stories? Wendy: Certainly, but I am one women and cannot get every story on air. I do believe journalists as a whole should speak up in their news room and for every destruction story journalists should be pitching innovation and inspirational stories. Starley: What advice would you give to someone who is pitching a story to you? Wendy: We have so many pitches and we do not have time to read a long 2-3 pages. You must be quick. Show me a picture, bold text, and make it easy to understand with all of the needed information. You should really think and know what you can deliver.
WHAT’S THE
TRIPLE THREAT STAR TREATMENT?
In Hollywood if you SING, DANCE, and ACT you are considered a valuable asset of entertainment and are called a triple threat. In football if you can RUN, PASS, and KICK you are considered a valuable asset of sports and also called a triple threat. These describe the skill of a highly valuable All-Star player. Many are Academy Award winners or Sports Hall Of Famers. In Media Coaching if you can BRAND, PITCH, and FIX APPEARANCE TECH ISSUES you would be truly unique and a rare find.
Starley Murray is one of the few if not the ONLY Brand Image & Publicity Coach to do all three and is known as a Triple Threat in her industry by top decision makers. TRIPLE THREAT STAR TREATMENT WILL:
GET YOUR PERSONAL IMAGE AND BUSINESS MESSAGE NOTICED IS A SKILL SET OF PERSONAL BRAND BY A BRAND EXPERT ATTRACT FREE PUBLICITY; KNOWING HOW TO GET ON TV IS A SERVICE OF PUBLICITY PITCHING BY A PUBLICITY EXPERT HAVE AN EFFECTIVE CAMERA IMAGE AND HOW TO USE VISUALS TO HOLD ATTENTION IS A PERSONAL APPEARANCE TECHNICAL ISSUE BY AN IMAGE EXPERT
INDUSTRY EXPERTS & AUTHORS NEED ALL THREE TO:
1. LEARN HOW TO GET NOTICED AND STAND OUT FROM YOUR COMPETITORS 2. DISCOVER HOW TO GET PUBLICITY TO BE SEEN BY THE MASSES & YOUR TARGET MARKET 3. LEARN HOW TO KEEP THE AUDIENCES’ ATTENTION SO THEY WILL HEAR YOUR MESSAGE GET A FREE BRAND, IMAGE, & PUBLICITY QUESTIONNAIRE FROM STARLEY AT STARLEYMURRAY.COM
“Starley is the triple threat in the media world –she knows image, networking, and branding. She teaches the importance of first appearances when it comes to breaking into television! Starley takes it a step further and helps her clients learn how to become a trusted and respected media expert.” - Triston Sanders, Executive News Director for CBS/KENS5 News
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HOW TO MAKE THE WORLD A BETTER PLACE THROUGH THE EYES OF A NEWS DIRECTOR TRISTON SANDERS, Executive News Director KENS5 News What does it really take to be able to do your job?
How do you feel social media affects television?
Passion, organization, people skills, an innate curiosity
Social media should be a critical part of every media
about the world around us, a well-rounded knowledge
outlet’s strategy. Your brand must be seen on multiple
of journalism, ethics, history, current events,
platforms.
management, accounting, writing, public speaking, digital content, and time management!
What’s the most rewarding thing about your job? I love that my job allows me to truly make the world a
How are you uniquely qualified for your job?
better place.
I have worked in just about every role in the newsroom. What’s the most challenging thing about your job? What should they understand about the protocol?
There aren’t enough hours in the day!
People who are interested in on-air work shouldn’t be calling the News Director; rather email is a great
What drives you as a person to do this?
alternative.
I feel so protective of our industry; I make it my mission to protect the integrity of the news profession.
What do you look for in someone who wants to work in front of the camera? A spark! The intangible quality that says, “I have passion!”, a person who you know will make your viewers want to keep watching.
What do you look for in someone who wants to be on camera as an expert or guest? They must have credibility above all. They also must be well-spoken and “camera friendly.”
Photo by: Daniel W. Torres
For an extended version, visit www.starleymurray.com
HOW OLD HOLLYWOOD INFLUENCES TV SEGMENTS Lights, camera, action with four movie theme concepts I noticed still hold true for today’s TV segments! Laugh it up!
Romance is not dead!
Humor puts most everyone in a great mood. Audiences
Beauty segments with sensual stimuli are some of the
are trained to expect the movie to end on a high note.
most popular segments. Romance films serve as a great
And for TV, using comedic mannerism or dialogue will
escapes for viewers. Romance and sensuality are highly
hold audience’s attention longer and keeps them in a
popular themes of many TV segments that tug on our
great mood where they will likely connect with you and
heartstrings
your segment.
Fear Factor Alarm is common in consumer alert segments to warn and protect the public. Fear is an emotion induced by a perceived threat which can cause isolation of you or your message, not a bad thing, especially when it is to protect your viewers with consumer awareness or protection alerts.
Fame Game Tying your product or service in with the latest trend or big screen movie is a great way for people to connect your value with the height of emotion that comes with celebrity status. Your street credentials with their exciting breaking news hype are an effective combination.
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DESIGNING FOR EMOTION: BRANDING/MARKETING/WEB with Perry Yeldham, Founder and Art Director of 21Thirteen Design Why is branding so important to on line marketing and web design? The number one way people are going to find out about you is online A lot of people think brand is just a logo? Your brand is about creating an image in the mind of others. It is how you create the way people think of you. What inspired the name 21Thirteen? The name is actually the address of the house I grew up in. I feel you should brand your self in a way that represents your personality. My house address reminds me of home, which is where my values and taste took shape. How is 21Thirteen Design different from your competitors? Our personal consultation is not only an education in itself but it is effective in showing our clients how to utilize their website as a powerful marketing tool. A successful website
is not just about looking pretty, it’s about obtaining your desired results by eliciting emotion I noticed you have a blog and that you give lots of free tips? What are some of the hot topics clients like to hear about? We get a lot of great questions about how to optimize for search engines, what are the best ways to generate content, how to create marketing messages and how to be effective with e-commerce. Who is your ideal customer for website development? We have the ability to scale with the customer no matter how large. We serve individual authors to large corporations, providing a strategic competitive advantage.
21thirteen.com
MORGAN JAMES PUBLISHING HOW DOES THE MORGAN JAMES ENTREPRENEURIAL PUBLISHING MODEL COMPARE? FEATURES
TRADITIONAL PUBLISHING
MORGAN JAMES PUBLISHING
SELF OR VANITY PUBLISHING
AUTHOR RIGHTS
Publisher Maintains the Intellectual Property rights.
Author maintains ownership of Intellectual Property rights.
Author Maintains the Intellectual Property rights
TIME TO MARKET
Books are brought to market usually in 18-24 months.
Books are brought to market usually in 3-6 months or sooner if logical.
Books are made available to the author usually in 3-6 months.
ROYALTIES AND ADVANCES
Average of 4% to 15% Royalty, depending on mode of sale and is typically based on Net sales, paid twice a year, with an average advance of $1,500.
20% Royalty across the board of Net sales, Paid Monthly and small advances paid.
20%-100% of net sales depending on whether you do it yourself or use a publishing service company with no advances paid, but typically a $10,000-$15,000 cost.
DESIGN, EDITING, PRINTING
Books are given a custom designed interior and cover and all printing costs are covered. Publisher typically takes over editing and final manuscript content and quality.
Books are given a custom designed interior and cover and all printing costs are covered. Authors provide a fully edited, proofread manuscript that we then perform an Editorial Analysis on to ensure quality.
Authors assume all cost associated with design and printing. An author services company may offer template driven designs or custom design services to purchase.
BOOKSTORE DISTRIBUTION
Full Bookstore Distribution both online and off via Ingram Publisher Services or other reputable distribution solutions.
Full Bookstore Distribution both online and off via Ingram Publisher Services.
No Bookstore distribution or limited online availability unless author hires distribution company directly.
CONTINUING EDUCATION
No Continuing Education.
Enrollment into The Entrepreneurial Author University at no cost to the authors.
Typically no or expensive continuing education.
Publisher takes over and makes all decisions.
Authors become part of our trademarked Entrepreneurial Vision Mastermind to establish the best future for title.
Author makes all decisions or hires own professionals to guide them.
No Publishing fee charged.
No Publishing Fee charged hidden or otherwise.
Publishing Fee charged and can vary from extremely expensive to relatively affordable.
Typically 50% of retail price and typically limited to a certain amount.
Author may purchase books at print cost plus a percentage with volume and quantity discounts.
20%-65% off retail price depending on format and quantities purchased.
BOOK PURCHASE REQUIREMENT
Many major houses require authors to purchase 5,000 copies, or more, of the book upon its release, usually at a 50-60% discount off retail.
Author is asked to commit to purchasing, during the life of the agreement, up to 2,500 copies at print cost plus $2.
Typically Author is expected to purchase however many copies required to sell to the general public.
RETURN RATE
Average of 45+% bookstore return rates which are usually shredded for the tax benefit.
Average of less than 25% bookstore return rates which are then restocked for resale, offered to the authors, or donated to Habitat for Humanity.
Books are typically sold on a non-returnable basis and are not available in bookstores.
PR SUPPORT
Unless author is one of the top 6%, no PR Support is offered.
Publicity Manager writes and sends out Press Releases and special pricing at approved PR Firms.
No PR support is provided.
MARKETING BUDGET
Unless author is one of the top 6%, no Marketing Budget is offered.
Co-operative marketing monies made available to the authors on every book published
No Marketing Budget is offered.
PARTNER STATUS
Authors are sometimes treated as a partner.
Authors are treated as valuable partners in the process and are the most important member of the mastermind group created for each project accepted
Authors are treated as a customer.
No cause related marketing is typically associated at the publisher level
A percentage of all sales across the board is donated to Habitat for Humanity and speaking opportunities available as well as international recognition for charitable works
No cause related marketing is typically associated at the publisher level.
MASTERMIND
PUBLISHING FEE AUTHOR BOOK DISCOUNTS
GIVING BACK TO THE COMMUNITY
HOW TO REINVENT YOURSELF AT AUTHOR 101 UNIVERSITY RICK FRISHMAN, Founder of Author 101 University What’s the first thing an author should do if they
What’s the most rewarding thing about
want publicity?
your job?
Be proactive. You need to get media trained and
I love publishing books for folks. It’s their legacy and
start with a local market. You can then move your
it touches lives. Doing these events has given me the
way to the national level. Most national shows
opportunity to meet people who come back over and
require you to have been on at least 2 local
over again. They become part of your family and you
markets first.
become part of theirs. You help each other be positive, powerful, and able to enjoy the uplifting feeling that
What is Author 101 University and why should authors attend? Author 101 University (A101) has been helping connect authors for 12 years. A101 teaches folks how to market themselves on every level: how to market yourself using the internet, how to build your platform, and the importance of media training. Authors should attend A101 to experience the realization that becoming an author will change your life. Who else besides authors should attend? Besides authors, every entrepreneur should attend A101. If you want to create a presence around radio, TV, newspaper, social media, and blogs A101 is the place to be. This event is truly for givers. How do you feel social media affects television? They are interrelated. TV and radio producers use social media every day to figure out what’s hot. Twitter and Facebook are instantaneous, so you don’t have to wait for The New York Times to find out what’s happening in the world.
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bring you together.
HOW TO GET CONNECTED WITH
EMMY AWARD RECOGNITION & EVENTS
“Some people laughed at my big dreams! I’ve accomplished a lot as a business owner, wife, mom, and now camera talent. When I met Starley I didn’t even know what a sound bite was. Her camera coaching prepared me for more than just my celebrity interviews at the International Emmy’s!” - Jeanene Christy, Business Co-Owner, Star Light Productions
Creator & Executive Producer of “So You Think You Can Dance” and Producer of “American Idol”, Nigel Lythgoe
VIP TOUR OF LIVE SHOW BEHIND THE SCENES VIP TOUR OF A LIVE TV NEWS SHOW WITH TRAINING TIPS SHADOWING STARLEY & NETWORKING OPPORTUNITIES GET THE STAR TREATMENT - PRIVATE CAR PICK UP - To and from airport and hotel plus receive welcome package with notebook & itinerary - To and from the Production Studio plus receive bonus on camera product - To and from the TV Station plus receive VIP credential and your favorite Starbucks beverage
MENTORING VIA SHADOWING ON LOCATION AND IN STUDIO TRAINING - Meet the gate keeper and learn security procedures - Walk the halls of a TV station from Lobby to Live TV Set learning protocol - Discover step-by-step strategy tips from Starley’s on set and behind the scenes experience
ON LOCATION NETWORKING AND MARKETING PERKS - Get Introduction to member of the media such as TV show producer - Get Photo Ops with member of the media such as TV show host - Plug your VIP tour in your own social media and reuse in your marketing materials
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A FIRST IMPRESSION THAT KILLS: THE ART OF BODY LANGUAGE BY: VANESSA VAN EDWARDS, BEHAVIORAL INVESTIGATOR & AUTHOR
Whether you are taking the stage as a public speaker, drumming up business at a networking event, or meeting with clients, you need to know how to make a great first impression. We make a first impression within the first one second of meeting someone. Princeton University psychologist Alex Todorov flashed participants a one second video of two political candidates. In only one second, participants were able to predict within 70-percent accuracy which of the candidates would win the election! This shows us that we can see a winner right away. How can you make sure your audience, clients, or contacts see the winner in you? Here are some ways body language can help make your first impression a lasting one:
2. Open Your Heart Window In my body language courses I teach that there are a few different ‘windows’ or areas of the body. The one that is important for making strong connection and demonstrating authenticity is the heart window—this is the upper torso. Both men and women should avoid crossing their arms as this nonverbally signifies to the other party that you are closed off or not open to connection. To make a good first impression also avoid ‘blocking’ your chest and torso area. We sometimes hold objects like our purse or phone in front of us when we are nervous, but this signifies close-mindedness and a lack of flexibility. So be sure to have a nice, open stance at all times to welcome connection. For an extended version, visit www.starleymurray.com
1. Lean In Leaning in is a powerful nonverbal signal. All it takes is a slight lean or upper body tilt forward as you speak or listen. You can use this as a speaker when making an important point, in videos when you want the audience to connect with you, and at networking events to show you are a good listener. If you are speaking with a client and want to show them that you are both engaged and on the same page, try slightly leaning in toward them. You can do this while standing or sitting at a table. Unconsciously this shows them that you are connected and interested while leaving a positive first impression.
STARLEY SUCCESS STORY Vanessa Van Edwards, Behavioral Investigator & Author Specializing in body language and human lie detection. Vanessa’s work has been featured on CNN and the Wall Street Journal. Her column on the Huffington Post and website endeavors to crack the code of human behavior.
STARLEY’S SIGNATURE SECRETS
SOUND BITES & LOOK HOOKS
What is a sound bite and a look hook!? Interviewing or speaking directly to a camera should be very similar to how you normally talk in terms of personality and having the essence of your message.
SOUND BITE When it comes to making your point with in 30 or 60 seconds, you may consider using sound bites which I teach as your own authentic words just condensed and memorized so you have some favorite go-to phrases.
LOOK HOOKS Holding an audience’s attention is a visual task not just with your image, props and background. You can use words that are visual like my signature ‘look hooks”
For a free list of look hooks and the extended article, visit www.starleymurray.com 23
MASTERING YOUTUBE
THE VALUE OF TWEETS
BY: BRANDON SKEIE,
BY: NATALIE TEJEDA,
SINGER/SONGWRITER
TV SHOW HOST & NEWS ANCHOR
Since 2005, the video sharing website known as YouTube, has created accessibility to share and view videos with a click of a mouse. This social media outlet has led to a new niche of industry experts also known as YouTube personalities. Find out from YouTube superstar, Brandon Skeie, how you can use YouTube to optimize your online marketing presence with these four easy tips. Brand Your Channel Branding your YouTube channel is a great way to inform your viewers on your business, product(s), and/or service(s) as well as how your product can benefit viewers. This also provides viewers with consistency between your different online marketing outlets. Include A Detailed Description The description field is a great place to not only summarize what your video is about, but to take it a step further and provide the viewer with a short company profile. Taking the extra time for this section may be the differentiator between you and your competitor. Integrate Other Social Media Integrating other social media to your YouTube channel can be a great way to link your viewers to your website and other social media accounts such as Twitter, Facebook, and LinkedIn. This is also an effective way of increasing your followers as well as keeping them up to date with your latest content. Utilize Tags for Videos Tags or keywords are single or multi-word phrases. Including tags on your videos is one of the most effective search optimization tactics. Tags can include any relevant words pertaining to the video. These can comprise of anything from your business name to your location.
Twitter can be a powerful tool for crafting your public image, controlling your messages, and increasing the positive perception of you and your business. Here are four tips to jump-start your social media campaigns! It’s Not Personal, It’s Business The most important rule in social media is to separate your personal from your business. Create a professional account and utilize it strictly for business. It may seem like an extra step to manage two accounts but think about the image you’re putting out there. What do you want it to say? Be genuine and honest, but not too honest We want to know that you and your business are doing well but we don’t need to know your most personal and private thoughts. Be creative and share what will best represent your business and overall brand but beware of over sharing, a.k.a. TMI. Sharing good news vs. bragging Your followers want to hear the successes and milestones of you and your business. Tailoring your message with humility will open doors while bragging can put off your audience and might even cause a loss of followers. Selling vs Sharing Twitter was created to invoke conversation! Whether your goal is to promote your brand or product, be genuine and build relationships while doing it. Using Twitter re-connects with the human element of your customers and clients. Don’t just use it to pump ads at them – they will turn away and potentially unfollow you.
THREE STAGES OF OF PUBLISHING Tips from Top Literary Agents and Publicity Expert, Starley Murray
1. Research your market to make sure your product is viable 2. Create a proposal for your book
BEFORE YOUR BOOK IS PUBLISHIED
3. Develop your unique brand and personal image with Starley Murray Coaching 4. Figure out why your book is unique and fills a market need 5. Get feedback on your book from your target market 6. Work with an editor
1. Work with a focus group 2. Make sure all legal requirements are fulfilled
WHILE YOUR BOOK IS BEING PUBLISHED
3. Create your celebrity brand message, taglines, and sound bites with Starley Murray Coaching 4. Promote the product to your list 5. Get your website up and running 6. Shoot and post video tips and promotions
1. Optimize your website for book sales 2. Engage daily in social media
AFTER YOUR BOOK IS PUBLISHED
3. Monetize your media with television and YouTube videos with Starley Murray Coaching 4. Create additional information products 5. Set up publicity interviews and appearances 6. Research the affiliate program that is right for you
HOW TO MAKE MONEY ON TV
Four Easy Ways to Monetize TV and Radio Brand with Publicity by TV Veteran, Starley Murray 1. Make money by saving money with ”swag” free stuff 2. Make money by referring others for affiliate fees 3. Make money by promoting other people’s stuff 4. Make money by selling your own stuff
As Seen on TV! Learn how Industry Expert Training Programs and Author’s Books can be seen on Television, at Red Carpet Award Shows, at High Profile Author Events, and directly in the Hands of the Media! Learn more by visiting StarleyMurray.com
Photo credit to Daniel W. Torres
THE 5 BIGGEST E-COMMERCE MISTAKES BY: TOM ANTION CONSUMER ADVOCATE, PUBLIC SPEAKER & INTERNET MARKETING GURU
Keywords With all the fancy technical capabilities available to small businesspeople when it comes to their websites the same problem still exists that has existed for years. Most owners do not know the keywords used by prospects to find their products and services. Get a no cost tool and learn how to use it at www.FreeKeywords.Wordtracker.com Difficult Navigation One of my $50.00 sites won INC Magazine’s Best-ofthe-Web Awards and beat out three other milliondollar sites. The panel of CEOs that evaluated all the sites said that mine was easy to navigate and they could find what they wanted fast. Here’s a goal that will surprise most website owners: Try to have five or less main navigation buttons and that includes “Home” and “Contact Us”. Yes, I know it will be a tough exercise, but tough for you a little bit in the beginning makes it easy for your visitors forever.
No Database Control All the big players make most of their money with legitimate broadcast email. Most website owners don’t make a serious effort to turn their visitors in to opt-in subscribers and they don’t send enough email to their list... if they have a list at all. As long as you are sending good information to people who have asked for it, then you can sleep well at night knowing you are maximizing your income without being a pest. Ignoring Automation Tools With new Internet related obligations coming at you ever day (like keeping up with the social networks), it’s important that you use tools that both take care of your prospects and customers and take a load off of you. Most of my business runs through a shopping cart system that includes broadcast email, auto-responders, up-selling modules, promotion testing modules, and many other features that help you sell more to each customer that visits your site. I use and promote www.KickStartCart.com and offer unlimited free training. No Intellectual Property No matter what product or service you are selling I think we all agree it’s important to stimulate demand for it. One of the best and most cost effective ways is to create an information product that teaches people about the benefits and uses of the “actual” product you are selling. For instance, I distribute a free e-book about the shopping cart I mentioned above that has brought in over $2,500,000.00 in commissions because it teaches people what they don’t know about shopping cart systems. Business owners need to take advantage of cheap print on demand, audio and video production and e-book production to make people want to buy what they are selling because they see the benefits. For an extended version, visit www.starleymurray.com
“I was already considered a hot interview and Starley took me to an entirely different level.” Tom Antion, Internet Marketing Guru
GBK Luxury
Pre-Oscars Gift Lounge The GBK Pre-Oscars Gift Lounge is known for the high-profile celebrities in attendance and the quality products given away. Clients who gift their products in the lounge receive numerous press photos with celebrities holding their products. GBK Productions is a Marketing, Public Relations, Fundraising, and Special Events company. Gavin Keilly, known as the “Gift Bag King”, is the founder and CEO of GBK and is renowned for his celebrity gift suites. Ana Martins is the Vice President of PR Luxury Division with nearly 20 years experience in luxury goods while beginning her career as an in-house PR at Gianni Versace; she has spent the last decade working with renown international watch and jewelry brands. The title of this year’s lounge is “airweave and GBK Productions Luxury Pre-Oscar Gift Lounge”. airweave, Inc., the number one super-premium bedding topper in Japan used by many Olympians, including Gracie Gold, celebrated its launch in the United States at GBK’s 2014 Pre Golden Globes Gift Lounge 2014. Guests will receive a $1200 Bed topper.
Olivia Wilde, actress, with GBK Founder, Gavin Keilly
GBK will be gifting major celebrities with five star accommodations at a choice of resorts in the Middle East. Many celebrities have not had the opportunity to experience such resorts that reside in Oman, UAE(Dubai, Abu Dhabi, Ras al Khaimah), Qatar, and Jordan. The accommodations will include spa services, desert safaris, and other pursuits. Celebrities may choose such resorts as Waldorf Astoria Ras al Khaiman, Waldorf Astoria the Palm, Kempinski Ajman, Kempinski The Palm, Banyan Tree Ras al Khaiman, and Cigale Hotel Dota among others.The resort package is being provided by www.ArabiaEscapes.com .
If a celebrity wants to go on a closer-to-home vacation, GBK is also providing a choice from Palace Beach Resorts in Mexico, which contain four different All Inclusive Resorts to choose from. Some small businesses spend their entire marketing budget to do an event like the Pre-Oscars Gift Lounge, but they see a tremendous return on their investment. A perfect addition to the gift basket was the CamiWrap from CamiWraps.net, which is perfect for personal privacy while walking to and from pools. Of course every gift basket has beauty products and we have selected two amazing ones to be given out: premiere brand Eminence Organics has provided their latest skin care line and Pure Gold Collagen® has gifted three months of product to keep celebrities faces youthful and for those who would rather drink their way to a healthier looking face. Finally, Crave Collection is featuring their Embellish Eyelash condition as well as Brow Braun Eyebrow Conditioner to keep eye areas youthful and expressive.
“The Difference Between Ordinary and Extraordinary is that little Extra.”
Fiamma will be showcasing their exquisite collection of fashion and engagement jewelry that was created with pink diamonds. The collection is for women who have a love for all things that glitter and sparkle while having a passion for pink! PISIDIA is also providing a high-end handbag for all the ladies in attendance. GBK will also be promoting an amazing new concept named Sugarbuns for those wanting luxurious apparel with a “one-stop” shop feature. Sugarbums will be featuring lines from around the world including Cosa Bella, Hanky Panky, and may others. Sugerbums will even have something to offer for those extremely health conscious people by providing $150 worth of whole food powders from Activz. Something revolutionary that is launching at the GBK pre Oscar Lounge is AIMe from Jigabot. Jigabot is preparing to be a major player in the Robotics Revolution industry with the launch of AIMe, an automated camera controller that can compose a shot to keep you in frame. Jigabot’s AIMe is designed to be useful in work, recreation, and family-life activities. GBK has helped over 50 charities garner tremendous exposure and celebrity support through the Gift Lounges. Some of the charities benefitting from the Pre Oscars Gift Lounge 2014 are : Global Green, Holly Robinson Peet’s, Hollyrod Foundation, Support UR Pet, Sugar Ray Leonard Foundation, and Jose Andres who is with L.A. Kitchen whose mission is to educate people so that no food goes to waste.
www.gbkproductions.com
HOW TO MAKE THE MOST
OUT OF YOUR MONEY AT SPEAKING EVENTS
AUDREY HAGEN, Owner & CEO of Platinum Event Management Services What’s your favorite thing about your career?
What’s something attendees should understand when
My favorite thing about my career is having the
they’re at an event like the ones you put on?
opportunity to surround myself with some of the most
Something attendees and speakers should be aware of
influential leaders in their industry. You can’t help but
is that the rooms are kept cold for 2 reasons: 1. to keep
soak up their knowledge and when you least expect
the attendees focused on what the speaker is saying 2.
it, have it come out and make an impact on someone
to keep the speaker from overheating on stage under
else’s life.
the hot lights while giving a powerful and enthusiastic experience.
What drives you as a person? Everyone has things that drive him or her to do more and
How is it that you know of all of these amazing reward
be more. For me, it is my family, the thirst for knowledge,
programs for hotel and travel?
and love of information.
I review the websites on a weekly basis and sign up for their mailing list. It’s through their emails where I see all of
How do people find you?
their promotions, and know to best use them for my
I am exclusively by word of mouth. You can contact me
clients’ needs.
through my personal Facebook as well as email at
[email protected]. Give me an example of how you can save speakers money on an event? With 10 years of experience, I have built amazing contacts. I use all of the rewards programs to my advantage. I still shop around for the best deal and bring it to the table to see if they will match their competitor. What does it really take (as a speaker) to make money? In order to make money as a speaker you must have a strong foundation and team. Knowing about your systems and software is mandatory in order for them to work for you.
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CAN YOUR MEDIA COACH ANSWER YES
TO ALL 35 QUESTIONS ON THIS CHECKLIST?
1. Had SUCCESS IN ALL the specialties they teach?
2. Still active and not retired from the job they are teaching CURRENT TIPS over?
3. Worked with the TYPES OF CLIENTS you want to work with?
4. Easy to learn from and provides learning tools to work from?
5. Successful and available for one-on-one training?
6. Work with actual celebrities if they claim to offer celebrity brand image?
7. Appear every month on TV if they claim to teach TV pitching?
8. Have their TV appearances monetized to pay for two offices & staff?
9. Has personally worked with over 10,000 clients hands on?
10. Endorsed by other respected names in the industry that you trust?
11. Endorsed by actual celebrities?
12. Do they answer your questions with valuable & effective answers?
13. Still make substantial money in the area you want to specialize in?
14. Know your name and phone number?
15. Regularly plugged into high profile events such as red carpets?
16. Connected with TV booking decision makers to know how they think?
17. Know TV Personalities who endorse authors/entrepreneurs?
18. A nice person and nice to you?
19. Someone you would be proud to associate yourself with?
20. Continue their own education and keep up with media trends?
21. Care about your results and not just your money?
22. Provide triple threat of brand strategy, camera image, & TV pitch tips?
23. Have high value money-saving resources and referrals?
24. Available for customized coaching sessions?
25. Able to teach you how to gain publicity without having to pay for it?
26. Provide you with training and coaching that help you get real results?
27. Understand video and television from the ground up?
28. Give industry experts the same training as celebrities?
29. Understand industry experts and authors as one of their own?
30. Knows what its like to have been broke and have dreams of success?
31. Successful and did not need lots of money to get there?
32. Know how to protect your authentic message in the media?
33. Show strategies that work with TV producers to book you?
34. Know how to help anyone present a CAMERA FRIENDLY IMAGE?
35. How to MAKE MONEY on TV or video as an industry expert?
For your media coach, Starley Murray, the answer is YES to ALL and much more!
DOES YOUR MEDIA COACH GIVE YOU HUNDREDS OF FREE BONUSES BEFORE EVER MEETING YOU? SEND YOUR EMAIL ADDRESS TO starley@starleymurray to receive: TOP 50 ON CAMERA LIST Top 10: Body Language that supports your message or could cause doubt with the audience Top 10: Photos & Props that support your image and make producers love or dread you Top 10: Wardrobe Check List for camera angles and lighting that can make you look your best or worst Top 10: Hair Styling Check List for camera friendly appearance and image to message congruency Top 10: Men’s & Women’s Crucial Clear Based Makeup Shine Control Check List Dos & Don’ts
ALSO, Receive the Image = Income Audio MP3 download at starleymurray.com Learn how positive first impressions can open doors and attract valuable free publicity in the media. Discover advanced techniques about effective communication for in person and on camera messaging. Understand the value of lasting relationships through a fan base, affiliate partners, joint ventures, and your own coveted database. Learn how a rewarding reputation can provide free publicity and works for your 24/7 as a form of passive income.
Request these Free Bonuses and chance to win a TV Tour! A $1500 Value – Imagine Your Book or Product Seen On TV 1. Your book or product seen on a TV segment 2. Photo ops of your book or product seen at the TV station 3. Photo ops of your book or product in the hands of a TV personality 4. Have your book or product handed to a TV producer 5. Have your book or product shown to a TV anchor 6. Have your book or product placed in a special events give-away bag 7. Have your book or product given to a TV segment winner 8. Get your book or product promoted on Starley Murray’s social media 9. Have your book or product placed into a charity raffle 10. Have your book or product included into a bonus tele-call
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MONETIZING YOUR BRAND IS CHILD’S PLAY ELISHA AND ELYSSA’S SUCCESS STORY Success Story Elisha and Elyssa of WhollyART.com reveal the step by step plans they learned from Celebrity Image Expert Starley Murray with the How to Attract Free Publicity and Monetize their Business Plans in the Media. We are artists, speakers, and authors, who have always strived to inspire others and teach them to love themselves through our work. Due to our mom being a well-known marketer and entrepreneur we have attended events with our mom since a very young age. Starley Murray got us on KENS5 in San Antonio, locally, and Recently we attended the Sponsorship BootCamp by
we felt more experienced on TV and we were able to
Roberto Candelaria, where we met celebrity image
learn how everything worked. We learned that if we have
expert Starley Murray. After buying our art she has
a clear message, we can get free publicity easily.
become one of our mentors, coaching us and inspiring us. We would like to share 3 ways Starley has taught us to have success in the media as an author. Let’s begin:
3. Our marketing has to have good information. Tom Antion is an excellent example. When you go to his website, the first thing you see is getting a free newsletter and a $247.00
Have an Authentic Brand
value of 600+ pages of back issues! Free, but inexpensive
1. When you know yourself, people are more likely to
to make, that’s the way!
buy from you. Instead of selling something you know they want to buy sell what you believe in. We believe that real success comes from knowing yourself, being spontaneous, and being honest.
Monetize your Business Plans 1. We encourage you to use your creativity and create your book into other products. You can produce an audio version of your book, use some content of your book as a
2. Keep coming back to the true reason you started;
weekly podcast, have video tutorials, and you can even
celebrate it and make sure others know about your story.
be a coach in your area of expertise! You can also host a
3. It’s best to have personal integrity so don’t make promises you can’t fulfill.
Attract Free Publicity 1. Before attempting to gain free publicity make sure to describe your book: the benefits, features, and details that make it more interesting and newsworthy. Ask yourself: Does your book have something special that your competitors’ don’t? 2. We recommend that once you are clear about your book start with the local news and then gradually move up to the larger markets as your book interest grows.
free teleseminar and talk about your products. Make sure you end with a call-to-action. For an extended version of this article, visit www.starleymurray.com Elisha & Elyssa were guest VIP artists & authors on Starley Murray TV segment about “The Art of Brand.” “We recommend authors to have their own coach to help them get more sales. Starley Murray has taught us a lot and she has helped us succeed.” - Elisha and Elyssa Fernandez of WhollyArt Authors of “I Love Me!”
Lisa Baker-King Connecting families and celebrating children by breaking the rules Growing up, I was fortunate to be encouraged to be and do anything I wanted to. I really believed that I could. There was nothing stopping me. There was nothing in my way. I was wrong. Society and life sent me a different message. Sometimes the message was loud and clear like the time a female boss told me to cut my hair so I could fit into a ‘man’s world’. Sometimes the message was a whisper weaving its way into my subconscious like the well-meaning mentors who tried to ‘soften’ my delivery. Then one day, I looked in the mirror and did not recognize the person I saw. She was successful by all of the normal standards but she wasn’t happy. That was the day I decided to break the rules and pursue the real me, find out who she was and enjoy the journey of discovery. I have never looked back and I have never been happier. How do we know what our innate strengths are? What is the starting point? It begins by looking back at how we operated as a child. Let me tell you a story, it’s the story of four children playing in a sandbox. Johnny, Megan, Matt and Christine are very excited. It’s playtime at school. The sun is out as they run from the classroom to the play yard. Their teacher, Miss Murray, encourages them to build a sand castle in the sandbox. As they approach the sandbox, Megan stops with her hands on her hips and begins to ask questions. “How big is the castle?” “Remember the last time we built a castle?” “Why are we building a castle?” Megan solves problems by gathering information. It’s important for her to know all the facts before getting started. This is a child who might get frustrated at school if simply told to do something. She needs information first and then watch out, she will go to town. Johnny is not stopping for anything! He has great ideas! Johnny is holding court in the middle of the sand box, gesturing very enthusiastically as he tells his friends all his amazing ideas for the best sand castle ever made. His ideas are imaginative and creative and he is not shy about telling
About Lisa: Lisa is creating a movement to connect families and celebrate children. Just like the characters in her books, Lisa celebrates the unique ‘backstories’ of families. “We all have a backstory that is uniquely ours and it has the power to impact our future. When we begin to own our personal stories, we grow as a family and as a community.” Lisa is passionate about helping children to find their voice while giving parents and adults the tools they need to recognize what is right about them so they can break free and be who they were meant to be.
his friends all about them. He can see the castle in his head, complete with a moat and drawbridge. He is a visionary and likes to do things his own way. This is a child who doesn’t pay particular attention to the details of his school homework and will become disheartened if told to do things without the freedom to put his spin on things. Matt is the kid with a plan! He has a process for building the castle. First you level the sand, then you gather pebbles for a walkway, next you very carefully construct the walls of the castle. His approach is very systematic. Matt needs to be able to sort information and organize it. If asked to ‘wing it’, Matt will get nervous that a mistake will be made. Matt likes to do things one at a time and gets dicouraged when expected to ‘multi-task’ or to work without a plan. Miss Murray decides to check in on the little monkeys. As she walks towards the evolving sand castle she notices that Christine is knee deep in the sand, building the castle as if it will stand the test of time. Christine likes to get her hands dirty and will get frustrated if the castle is not of the highest quality. When given math homework, her mom knows that numbers need to be more than figures on a piece of paper. Christine needs tangible items like blocks, or something to get her hands on in a three dimensional way. Recognize anyone? Yourself maybe? When we recognize our natural strengths we gain the power to act on them in a purposeful way. For me, it was discovering that I am like Johnny but was taught, through education and life experiences, to be more like Megan. No wonder I did not know who I was when I looked in the mirror a few years back! Rule Breaker Tips: 1. Give yourself permission to be you. 2. Find out what your innate strengths are and pursue them relentlessly with passion and purpose. 3.Celebrate those who have different strengths then you. By the way, I never did cut my hair short. After all, I am a rule breaker and as a rule breaker, I am determined to be me. As a certified Kolbe coach, Lisa is backed by over 35 years of scientific research and validation.
Find out more at Zebecs.com Lisa and her five siblings grew up in a blended working class family. Lisa says, “When we read together, there were no differences in ages, backgrounds or who belonged to whom. We were simply one family.” As a child, although she was encouraged to “be anything she wanted to be”, society and life sent her a different message. Like many she attempted, very successfully, to become someone she did not recognize and operate against her natural strengths and talents. She then decided to BREAK THE RULES, which was the inspiration for creating a movement to connect families and celebrate children.
FROM QVC TO TLC:
CONNIE ELDER INSPIRES WITH TENDER LOVING CARE
CONNIE ELDER, Author and QVC Personality
Why do you give back?
What inspires you as an author?
I believe this is our purpose…to help each other. I firmly
The realization that my experience can in some way
believe we reap what we sow. Therefore, if we reach
benefit and encourage others. Experiences of my
out and help others someone will benefit from our help
personal life and my professional life inspire me to share.
and we will be rewarded and have more to give.
What advice do you have for writers who are looking for
What are some ways you act on giving back?
inspiration?
I serve on the board of directors of an organization
I believe each of us can use our own experiences to
that empowers and helps women to be their best. I
draw inspiration. Whatever your life experiences and
also owned a company for 12 years that sponsored
passions there are people who can relate and benefit.
non-profit events to raise funds for select breast cancer
Writing about your experience can bring clarity, healing,
and domestic violence organizations, both locally and
and closure. It can also inspire you to do more, see
nationally.
more, and be more. What inspired you to write your book? My goal was to bring awareness to the fact that 1 in 3 women experience a domestic abusive relationship in their lifetime. This book is the story of abuse and overcoming abuse. It reveals a message of turning a bad experience into success, and using it to help others. It is a book that offers hope. What are the ways you show your audience admiration? With social media this is easier than ever before. If you are consistent and develop a routine around interacting with your audience by letting them know you appreciate them as individuals, they will feel the gratitude and will speak from the heart.
THE SEARCH Biography of a crime fighter and host of “America’s Most Wanted” John Walsh is known internationally as a crime fighter, victims’ advocate, and host of “America’s Most Wanted,” the reality program that helped law enforcement capture more than 1,200 fugitives and brought home more than 50 missing children. He never sought the role, but fighting for justice has been his mission since July 27, 1981 - the day his six-year-old son, Adam, was abducted from a Hollywood, Florida mall near their home. Adam’s remains were found two weeks later. Through their experience, Walsh and his wife, Revé, realized that the nation was in desperate need of leadership in the fight to protect children. Out of their pain, the National Center for Missing & Exploited Children was created in 1984, after President Ronald Reagan
“As long as I have known Starley she has exemplified the entrepreneurial spirit. It is her hard work and over-the-top service that got her recommended to the Producers of America’s Most Wanted.” John Walsh, American’s Most Wanted, Television Show Host
signed the “Missing Children’s Assistance Act.” Walsh has been honored numerous times by many local, state, and federal agencies. In addition to being named “Man of the Year” by both the U.S. Marshals Service and the FBI, John was made an honorary U.S. Marshal. He is only one of three people to receive this honor in the organization’s history. Walsh has been the driving force behind major pieces of child protection legislation. This work has led to him being honored five times by four presidents. The Walsh family had three more children after Adam and John continues to fight for victims’ rights.
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“When I was field producing for the national show Americans Most Wanted, I gained an upgraded sense of respect for my TV producer friends for how hard the job can be. While repeatedly absorbing the show’s story content for helping others I became in awe of what John Walsh gives of himself about helping others who have been victimized. I will forever be inspired to help others who can not help themselves.” - Starley Murray
HOW SAVING THE PUBLIC FROM SCAMS SAVES MORE THAN JUST YOUR MONEY TOM ANTION, Internet Marketing Guru & Owner of Scam Brigade How would you describe what you do?
What drives you as a person to do this?
I am on a massive mission to educate the public and
I am a massive fan of the underdog. My dad taught me
expose wrong doing scams.
to be strong and stand up for people that can’t stand up for themselves.
What does it really take to be able to do your job?
What advice would you give someone
To do my job you must be driven to help others with a
who is attempting to accomplish what you have
fearless attitude. You also need to have an extreme
accomplished?
amount of patience and tenacity.
Report, report, report…Enough reports of scams get action. Complaining to local congressmen also works.
Who should be contacting you? Members of the media, investigators, photographers,
What actions do you feel need to be taken to take it to
and government officials. The main purpose is to uncover
the next level?
scams before they happen. Any person who has any
I am getting ready to present evidence to Congress
evidence that they have collected so you can help us
through a former White House staffer. He is teaching
bring perpetrators to justice.
me the ropes with DC and prepping the evidence for our congressman.
What tips can you share to be safe? If it sounds too good to be true, then it is. Be extremely careful when doing anything online. Educate yourself on the dangers of the internet. Don’t give out personal information to just anybody. If a company’s identity is in question, call the company directly or go directly to their website. What’s the most rewarding thing about your job? The most rewarding thing is keeping people from financial ruin and on occasion recover what someone has lost.
NATIONAL CENTER FOR THE
PREVENTION OF COMMUNITY VIOLENCE Starley Murray, a proud member of the National Advisory Board of NCPCV Although Starley is plugged into international events, she is most proud to support worthy causes. As a self-proclaimed work in progress, Starley embraces life’s everyday obstacles by drawing on her challenges of growing up in a home of domestic violence. Expression through positive image, brand, and message are what today’s society expects and demand. Starley believes that individual image is essential to success. She is also fully aware that there are certain social issues that totally impact the quality of life in all of us. One such issue is violence in our homes, communities, and schools. Starley believes that violence is a choice that can be prevented. It is in that spirit that she proudly serves as an ambassador for The National Center for the Prevention of Community Violence. She has actively supported the school and community activities of this national organization and deeply believes in its cause and mission.
NATIONAL CENTER FOR THE PREVENTION OF COMMUNITY VIOLENCE Founded in 2009 by best-selling author and former law enforcement officer, Bobby Kipper, NCPCV is working in communities across America to stop the process of violence before it becomes an event. NCPCV is a 501c3 public charity that provides solutions and programs for students and adults of all ages. The goal of the organization is to provide community and individual solutions that improve the quality of life for all citizens. Through positive messaging and programming, NCPCV is a leader across the country in addressing issues of bullying, gang and domestic violence. Since the organization’s early days, NCPCV has developed model public policy and prevention programs which reach over 1.5 million students annually. By encouraging parents and students to remain in zones of civility through its signature GreenZone Program, NCPCV has been instrumental in setting a positive tone to violence prevention. NCPCV and it’s director, Bobby Kipper, have a long standing history of being a national leader in violence prevention. Bobby has been called on to work on a number of national initiatives with the White House, Congress as well as states and communities across the country. For more information on the work and programs of NCPCV go to www.solveviolence.com.
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Starley Murray Live presents
Rock Star Authors Publicity Campaign
Patricia Noll Author, Speaker & Self-Esteem Expert
“Empowering people to experience being happy with who they are.”
Bobby Kipper Founder NCPCV, Speaker & Author
Lisa Baker King Family Author, Relationship Expert & Speaker
“Connecting families & celebrating children by breaking the rules.”
“Violence is a process and not an event.”
Starley Murray Live Publicity, Training & Networking campaign at a glance: Live television guest expert on Starley Murray TV segment Your book as seen on TV television segment Hollywood networking event Author 101 University networking alumni Starley Murray Live book signing video production Weekly Rewards Program- Expert Contributor Publicity Mentor Magazine video interview Guest speaker group coaching for Starley Murray Masters
INDUSTRY EXPERTS SERVING
AUTHORS & SPEAKERS
Body Language & Micro Expressions: Refers to forms of communication, through the body or the face, wherein a person reveals clues as to some unspoken intention through their physical behavior. Book Agent: An agent is one who acts for, or in the place of, another, by authority from him, about a set of written, printed, illustrated, or blank sheets, made of ink, paper, parchment, or other materials. Book Producer: An individual or company that can assume many of the roles in the publishing process. Business Strategist: A person who creates a strategy, in an organization involved in the trade of goods, services, or both to consumers. Composer & Musical Director: A person who creates music, either by musical notation or oral tradition, for interpretation and performance, or through direct manipulation of sonic material as electro acoustic music. Film Producer: Film producers prepare and then supervise the making of a film before presenting the product to a financing entity or a distributor. They helm the creative people as well as the accounting personnel. Ghostwriter/Editor/Book Project Consultant: A professional who provides expert advice on a person who writes material for someone else who is the named author, person who is in charge of and determines the final content of a text, and on a set of written, printed, illustrated, or blank sheets. Inspiration/Dream Coach: The person that guides an individual through a process that shows you how to help you get to your wish, hope or desire for something. Internet Book Marketing Expert: Someone widely recognized as a reliable source of technique or skill that shows you how to communicate the value of a product or service to customers, for the purpose of selling a book-length publication in digital form. Internet Marketing Expert: Someone widely recognized as a reliable source of technique or skill that uses the internet to deliver promotional marketing messages to consumers.
Internet Video Producer: Someone who prepares and oversees videos that are used on websites Literary Manager: The artistic officer of a theater in charge of at least the first stages of reviewing scripts for possible production. Marketing Trainer: A person who educates on specific topics of importance that shows you how to communicate the value of a product or service to customers, for the purpose of selling the product or service. Media Strategist: Is concerned with how messages will be delivered to consumers or niche markets, identifying the characteristics of the target audience or market, who should receive messages and defining the characteristics of the media that will be used for the delivery of the messages. Public Relations Expert: Someone widely recognized as a reliable source of technique or skill when dealing with a person or an organization with the purpose of creating a favorable public image Publisher: Originators and developers of content also provide media to deliver and display the content for the same. Product Delivery and Marketing Expert: Someone widely recognized as a reliable source of technique or skill, communicating the value of a product that ideally satisfies a market’s want or need, and how the process of transporting goods/information from a source location to a predefined destination is successfully accomplished. Product Placement Expert: Specializes in forms of audiovisual commercial communication consisting of the inclusion of or reference to a product, a service or the trademark thereof so that it is featured within a program. Radio Publicity Expert: Someone widely recognized as a reliable source of technique or skill that shows you how to communicate the correct attempt to manage the public’s perception of the interview.
Speaking Expert: Someone widely recognized as a reliable source of technique or skill that shows you how to give information as if by speech. Speaker Writing Coach: Giving information as if by speech, refers to a professional who teaches others how to compose works of literature. Speech Pathologist or Speaking Coach: Specializes in communication disorders Sponsorship: Ways to support an event, activity, person, or organization financially or through the provision of products or services. Sponsorship Expert: Someone widely recognized as a reliable source of technique or skill that shows you ways to support an event, activity, person, or organization financially or through the provision of products or services.
STAR CAREER CHECKLIST 1. DECIDE IF YOUR CAREER IS YOUR PASSION 2. CREATE A PERSONAL BRAND YOU CAN LIVE WITH FOR A LIFE TIME 3. RESEARCH ONLINE YOUR CLIENTS 4. RESEARCH YOUR COMPETITORS ONLINE 5. ESTABLISH AN INTERNET MARKETING PLAN 6. CREATE OR UPDATE A PRODUCT LINE 7. LEARN ALL THE TECH ASPECTS THAT DIRECTLY AFFECT YOUR DAY TO DAY 8. GET MEDIA TRAINING FOR CAMERA 9. LEARN HOW TO CREATE A VIDEO 10. LEARN HOW TO MONETIZE A VIDEO
Television Producer: Oversees all aspects of video production.
11. LEARN HOW TO PITCH A TV PRODUCER 12. LEARN HOW TO MONETIZE A TV SCRIPT
*Definition descriptive content found in Webster’s Dictionary, Wikipedia & on Google
13. PITCH TV LOCAL TV SHOW 14. HAVE ONLINE CAMPAIGN READY 15. DEVELOP WEBSITE READY TO MONETIZE
STARLEY’S SERVICES Starley Murray Brand Expert: Authenticity creation, development or rebranding of your personal and/or business image to set you apart from the crowd, show off your unique qualities, turn your competitors into clients, foster relationships with the media to support a reputation to last a lifetime.
16. PITCH NATIONAL For an extended version visit www.starleymurray.com
Starley Murray Publicity Strategist and Media Trainer: Creative support for television and media pitch campaign with a clear plan, message development with best and worst case scenario preparation, monetized script creation, while learning to relax and have fun in front of camera! Starley Murray Image Expert: Personal appearance technical issues training for high definition television and video including body language, micro expressions, wardrobe, hair style, camera makeup, appearance supplies demonstration and application, props and background set ups.
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HOLLYWOOD SAN ANTONIO
NEW YORK
WELCOME TO STARLEY MURRAY LIVE! Starley lives on TV sets, Live Events and through her Video Chats TV station tours, Production Company Training and Office Pre-Production Meetings by Appointment only Online Coaching Resource via Video Conference, Email, Phone & Fed Ex Personal Brand & Message Creation Coaching Camera Image, Props & Background for TV & Videos Coaching TV Pitching and Free Publicity Coaching (888) 741.3033
[email protected] www.starleymurray.com
