2010 Progress Review

ALA actions and achievements

ALA is devoted to expanding awareness of lighting, meeting industry challenges and strengthening sales of lighting products through comprehensive education, communications, marketing and advertising.

Dear Member, We are pleased to provide this brief overview of ALA’s 2010 programs and activities, all designed for members’ benefit and profitability. For a comprehensive look at your associations’ activities, please visit www.americanlightingassoc.com.

BiNational Advertising and Public Relations Program »» Gained 235 million U.S. and Canadian consumer impressions through national advertising and public relations efforts. »» Sustained 24-hour turnaround on nearly 60,000 qualified leads distributed to member showrooms. »» Published fourth issue of Lighting magazine in partnership with Better Homes & Gardens. Provided 165,000 free copies to showrooms. »» Reached 100,000 consumers each month with Bright Ideas, e-newsletter. Also, provided customizable version to showrooms at no charge. »» Sent monthly lighting stories to 5,000 U.S. and Canadian editors. »» Conducted $5,000 Lighting Makeover Sweepstakes, resulting in valuable sales leads from 30,000 consumer entries. »» Produced 27 manufacturer videos, and distributed them on the ALA website, YouTube and Google.

Public Relations and Communications »» Redesigned and launched new website resulting in a 30-percent increase in visitor traffic and an annual cost savings of approximately $25,000 due to in-house hosting of training courses and more customer-friendly online ordering process. »» Produced numerous news and educational member publications, as well as all collateral material for association events and educational offerings.

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Education »» Completed update of the 900-page Residential Lighting Training Manual. »» Developed 10 new Lighting Associate training courses, available 24/7. »» Incorporated 24 new webinar courses into online courses (24/7). »» Completed new Advanced Lamps & Light Sources monograph. »» Began work on new system that will allow members to conven­ iently take ALA final exams online (24/7) and track progress.

Education Foundation »» Provided: • $9,000 to help fund educational programs. • 14 training scholarships for members. • Funds to continue to educate the public regarding electrical safety.

Membership »» Returned to a growth mode with a membership increase to 1,340, in spite of a down economy. »» Continued to provide members with meaningful discounts for products and services such as office supplies and market travel.

Finance »» Achieved budgeted objectives including ending the year with income over expenses.

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Government/Regulatory Affairs »» Won a major objective regarding limiting testing requirements for the efficiency of LED Energy Star fixtures. This success will save the industry hundreds of thousands of dollars. »» Effectively presented the need for the “Proper Application of Lighting” message to key members of Congress, creating a positive atmosphere for future. »» Won a major victory for ceiling fan members in Canada by persuading NRCanada to reduce costly fan requirements. »» To meet growing Canadian regulations and legislation, ALA created a new Canadian Government Affairs Task Force. »» Continued to successfully fight state-level Interior Design Protection Acts that, if not stopped, would preclude showroom members from being able to offer lighting design services to their customers. »» Worked with with NRCanada to harmonize Canadian and U.S. ceiling fan requirements to preclude the need to satisfy two differing requirements. »» Continued to battle for fair federal and state energy efficiency legislation. Efforts included submitting a proposal that will be an important model for all energy legislation affecting the lighting industry. »» Informed and gained substantial member involvement on Action Calls regarding issues such as health care, card check and tax cut extensions.

Political Action Committee (ALA-PAC) »» Recruited member financial support and collected $44,279 for the two-year election cycle. »» Contributed to eight elected officials (four Democrats and four Republicans) who will be important to association members on key industry issues during the 2011 Congress.

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Annual Conference »» Welcomed 502 delegates and guests to the 2010 ALA Annual Conference in Las Vegas, Nev. »» Achieved an overall Conference rating of 4.5 from attendees, with four being “very satisfied” and five being “extremely satisfied.” Creighton and CJ Bostrom with Lars and Kathy Bostrom of Bostrom Lighting Sales enjoy the Gala Welcome Reception during the 2010 ALA Annual Conference.

Jackie Robertson of The Hite Company with her husband Robb network with Ryan Berlin of WAC Lighting during the Annual Conference.

Engineering »» Initiated Technology Update, a bimonthly e-newsletter to frequently provide members with important technical information and requirements. »» Had a seat at the table for the development of new Energy Star lighting fixture requirements that become effective 1 Oct. 2011. »» Gained a seat at the table for the planning process for the next round of lighting requirements for the revision of California’s Title 20 appliance standards and Title 24 residential building standards. »» Monitored challenges, regulations and standards of related agencies (UL, CSA, DOE, EPA, NRCanada and the California Energy Commission) and provided vital testimony and direction on behalf of the lighting industry.

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2010 Board of Governors

Lars E. Bostrom, CLMR, Chair President Bostrom Lighting Sales Raleigh, N.C.

Richard D. Upton, CCE President/CEO American Lighting Association Dallas, Texas

Carolyn G. Overman, Chair Elect Owner Western Montana Lighting Missoula, Mont.

Tony Davidson, Secretary President/CEO Kichler Cleveland, Ohio

Clark R. Linstone, Treasurer Chief Financial Officer Lamps Plus Chatsworth, Calif.

Paul W. Eusterbrock, Past Chair President Holtkoetter International, Inc. South St. Paul, Minn.

T. Tracy Bilbrough President and CEO Generation Brands Cary, N.C.

John E. Deininger President Deininger Lighting Group, Ltd. Burnsville, Minn.

M. Thomas Early President Burgess Lighting and Distributing Forestville, Md.

Bob D. Evans Owner Showroom Lighting Sales Houston, Texas

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Fred C. Fennell, CLMR Owner Fennell Marketing & Sales, Ltd. Barrie, Ontario

Kevin M. Herdt, CLC President Austin Bluffs Lighting Colorado Springs, Colo.

Scott H. Muse Vice President Hubbell Lighting, Inc. Greenville, S.C.

2010 Committee Chairs Annual Conference Committee – 2010 Sam Guye National Accounts Manager SATCO Products, Inc.

Education Foundation Board of Trustees William S. Brown President House of Troy

Membership Development Committee Carolyn G. Overman Owner Western Montana Lighting

Annual Conference Committee – 2011 Bill O'Connor Vice President of Sales Casablanca/Hunter Fan Co.

Electronic Technology Committee Jim E. Decker Vice President/Brand Mgmt. Progress Lighting

Officers Nominating Committee Brooks Mouchette, CLC President Lighting Plus

Annual Conference Committee – Long-Range Rick L. Seidman President Quoizel, Inc.

Engineering Committee Michael S. O'Boyle Manager of Codes, Standards and Laboratories Lightolier

Political Action Committee (ALA-PAC) Jack D. Fleischer, CLC President Hermitage Lighting Gallery

Awards and Recognitions Committee Stanley D. Johnston, CLC, CLMR President Johnston Lighting Associates

David Shiller Vice President of Sales MaxLite

Public Relations, Communications and BiNational Committee T. Tracy Bilbrough President/CEO Generation Brands

Board of Governors and Executive Committee Lars E. Bostrom, Chair President Bostrom Lighting Sales Certification Committee Norm R. Brown, CLC Regional Manager Norburn Lighting & Bath Centre Component Manufacturers Council Daniel D. Lewis President RLR Industries Education Committee Eric S. Borden, LS National Sales Manager Creative Systems Lighting

Finance Committee Clark R. Linstone Chief Financial Officer Lamps Plus Government Affairs Committee Clark R. Linstone President Pacific Coast Lighting Governors Nominating Committee Greg Keith President Keith Product Placement LTD Manufacturers’ Representatives Council John E. Deininger President Deininger Lighting Group Ltd.

Showroom Council Kevin M. Herdt, CLC President Austin Bluffs Lighting Strategic Alliances Task Force Chair: Ray Angelo President Westinghouse Lighting Corp. Vice Chair: John F. McKiernan Vice Chairman Lutron Electronics Young Executives Task Force Shelley Wang, LS President W.A.C. Lighting

Manufacturers Council Joey Sadofsky President Alico Industries, Inc.

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