2016 PROFESSIONAL BEARD, HAIR CARE AND STYLING PRODUCTS Made in France

Laboratoire Ariland Originally recognized in the import-export sector of small professional equipment for hairdressers, Laboratoire Ariland has meanwhile specialized in manufacturing professional hair styling products. Our most successful goods are our styling waxes and fixing gels. Created in 1989, Laboratoire Ariland is the first French manufacturer to relaunch on the French market the styling wax, a big challenge. Today, it belongs to one of the company’s best-sellers. Facing a restructuring market, Laboratoire Ariland decided to come on this competitive segment with two other successful products : the fixing gel and the semi-permanent hair colour. In 1997, the company decided to focus on its own products. Hairgum became the main brand for the company’s development. Positioning ourselves in the segment of professional hair cosmetics, with a young target and a strong marketing strategy, Hairgum innovates launching each year new products on the market. Hairgum decided to take advantage of its know-how in men care products to launch a new barber line in 2015 with a strong, non-conventional vintage identity.

SAINT-ÉTIENNE

Made in France Label Created and formulated by our Marketing and Research & Development teams, Hairgum products are made and packaged in our laboratory before they’re shipped to France and abroad.

Research and Innovation All the products that leave our warehouse have been designed, created, manufactured and packaged on-site, in France. Our Research & Development department is fully integrated into our company, which gives us a lot of flexibility and reactivity – two essential qualities today: we are optimizing the time between the idea and the production.

Professional Formula • 26 years of experience in creating haircare products for professionals • 15 people working alltogether towards the same goal: imagining, creating, manufacturing and selling professional quality products • 2 brands: -HAIRGUM, a trendy brand: dedicated to hairdressers for more than 20 years. Its flagship product: a little box of wax. -K pour Karité a natural brand, organic certified. It was launched in 2007 to provide professionals and consumers with a new range of professional organic hair products. • 150 products: hair care and styling products, hair colours and barber line products, all gathered in various compact ranges. • A strong impact on Internet via 2 online shops: www.hairgum.com and www.kpourkarite.com 2 Facebook pages, Twitter and Instagram, in order to be always closer to our clients and be able to match their expectations.

HAIRGUM.OFFICIEL

HAIRGUM

KPOURKARITE.OFFICIEL

@HAIRGUM

HAIR STYLING PRODUCTS

WAXES

POMADES

MODELLING PASTES

Mr DUCKTAIL

GELS

SPRAYS

WATER WAX - HAIR STYLING POMADE Hold 3 [ Citrus fragrance ] HG4012W/ETUI

1.41 OZ. - 40G

Professional concentrated formula enriched with citrus extracts. Non-greasy. Its jelly and glossy texture styles your hair and keeps it supple for a wet look with natural and light finish. Suitable for short to long hair. No residue. Shampoo to remove. Apply on dry or wet hair. Available in 12pcs display

GUMMY WAX - HAIR STYLING POMADE Hold 2 [ Cactus Flower fragrance ]

LEGEND WAXES

HG4012G/ETUI

1.3 FL. OZ. - 40ML

Professional concentrated formula enriched in cactus flower extract. Perfect to get a tousled look. Creamy fibrous texture. Nongreasy. For short to long hair. Restyle at will without having to add more product. For hold, volume and endless possibilities. Apply on dry or wet hair.

CLASSIC - HAIR STYLING POMADE Hold 4 [ Coco fragrance ]

Available in 12pcs display

HG4012/ETUI

1.41 OZ. - 40G

HAIRGUM’s flagship product. This true styling wax will allow you to create any structured hairstyle you want. Perfect for putting the finishing touch to your hairstyle, it will give your hair texture and lustre. Perfect for short and layered hairstyles, it gives them a solid structured look all day long. Apply on dry hair.

MATT WAX - HAIR STYLING POMADE Hold 5 [ Licorice fragrance ] HG4012M/ETUI

1.41 OZ. - 40G

To shape, fix and texturize your hairstyle. Professional concentrated formula enriched in kaolin. Liquorice fragrance. For short to medium hair. Shapes and holds your hair with a matt finish. Natural hold. Apply on dry hair.

Available in 12pcs display

STRONG - HAIR STYLING POMADE Hold 6 [ Honey fragrance ]

Available in 12pcs display

HG4012EX/ETUI

1.41 OZ. - 40G

This wax was designed for extreme hold. Its extra-glossy look is ideal for short or crew cuts. Your hair will remain tame in the most extreme situations: scuba-diving, biking, bungee jumping. Enriched with beeswax, it holds your hair without making it sticky. Apply on dry hair. Available in 12pcs display

PROFESSIONAL SIZE PROFESSIONAL SIZE CLASSIC 14.11 OZ. - 400G HG450

STRONG 14.11 OZ. - 400G HG450EXTRA

WAXES DISPENSER 40g 12 pcs dispenser Distri_5cires_X12

ROAD -

HAIRDRESSING POMADES

COCO HO100

3.53 OZ. 100G

TIARE

HO100TIARE

3.53 OZ. 100G

VANILLA

HO100VANILLE

3.53 OZ. 100G

Wax texture, with no fixing agent: similar to brilliantine. Hairgum’s Road Balm is ideal for curly to kinky hair, making it easier to tame and creating defined curls. No residue. Respects the suppleness of your hairstyle while giving it structure. On curly to kinky hair: for lush, defined curls. Also idea for plastered-down hairstyles, in typical brilliantine style.. Available in 8 Pcs Display box

NEW TEXTURES

New-generation waxes, non-greasy.

THE FIX PASTE hold 8

THE MAT PASTE hold 4

THE SHINE CREAM hold 1

THE SCULPT GEL hold 3

2.64 OZ. 75G

2.82 OZ. 80G

2.82 OZ. 80G

2.82 OZ. 80G

HG80FIX

[ Fibrous paste ] Texturizing. Extra-strong hold. Lather up a knob of paste in your hands and apply. Apply on short, dry hair.

HG80MATT

[ Shaping paste ] Matt effect, natural hold and stronger texture. Apply on short to medium hair, dry or wet.

HG80SHINE

[ Cream wax ] Vinyl-style brilliance. Apply on short to medium hair, dry or wet.

HG80SCULPT

[ Melting gel ] Tames hair. Structure and shine. Apply on short to medium hair, dry or wet.

AVAILABLE ON A X4 DISPLAY

MR DUCKTAIL WAX The Original HG40DUCK

hold 4

1.41 OZ. - 40G A unique wax, elaborated with the collaboration of London’s most rock’n’roll hairdresser ! A stylish wax with a « highly greased » hold, perfect for rockabilly fans! Fragrance : cola. Suitable for short and layered hairstyles, it gives them a solid structured look all day long.

MR DUCKTAIL Strong WAX hold 6

D

N A R

HG40DUCKS

1.41 OZ. - 40G

MR DUCKTAIL

N

B

Rockabilly look for extreme hold. Enriched with beeswax, it holds your hair without making it sticky. Its extra-glossy look is ideal for short or crew cuts. Your hair will remain tame in the most extreme situations. Apply on dry hair.

MR DUCKTAIL Matt WAX hold 5 HG40DUCKM

1.41 OZ. - 40G William, aka Mr DUCKTAIL, sollicited HAIRGUM to create his own wax. This was an opportunity to strike up a true partnership between the brand and this Hairgum Wax fan. And Mister Ducktail range was born! Mister Ducktail and Miss Betty, his partner, are originally from Toulouse then decided to bring their folly and their passion for the 50s look to London. In an environment that allows them to fulfill themselves, they opened their own salon, Something Hells : on the menu, pin-up looks for women, pompadours for the greasers.

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For short to medium hair: it shapes fix and texturize hair with a matt and natural finish thanks to its professional concentrated formula enriched in kaolin. Fragrance: Liquorice Apply on dry hair.

PROFESSIONAL SIZE

MR DUCKTAIL WAX The Original HG450DUCK

14.11 OZ. - 400G

N

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MARKETING New Display 6 Pcs Display

1.41 OZ. - 40G

Trestle

MR DUCKTAIL SHAMPOO Antiwax [ Coca fragrance ] HGS175DUCK

6.17 OZ. - 175G A shampoo/scrub to free your hair from any wax residue. Added micro beads purify the scalp and leave your hair free of any grease. How to use it : Take a small amount of shampoo. Rub emphasizing the length to remove the wax. To finish, massage the scalp, rinse and repeat once.

BAMBOO Hold 6

HGF100BAMBOU

3.53 OZ. - 100G Thanks to a formula enriched with amino-acid, this gel respects your hair fibre. Ideal for all hairstyles, with a glossy finish. How to use it: Take a knob of gel and apply it from the root to the end of the streaks you want to fix. Ideally, blowdry after application. AVAILABLE ON A X15 DISPLAY

PROFESSIONAL SIZE 17.64 OZ. - 500G HGF500BAMBOU 35.27 OZ. - 1KG HGF1000BAMBOU 105.82 OZ. - 3KG HGF3000BAMBOU 176.37 OZ. - 5KG HGF5000BAMBOU

FIXING GELS

Professional concentrated formula CACTUS Hold 8

HGF100CACTUS

3.53 OZ. - 100G Say goodbye to limits! A knob of gel is enough to give your hair a structured look. Ideal for short and spiky hairstyles. How to use it: Take a knob of gel and apply it from the root to the end of the streaks you want to fix. For spiky hairstyles, apply directly on the roots and twist each streak. Blowdry for stronger hold.

KIWI

Hold 5 & Wet Look HGF100PLAS

3.53 OZ. -100G The vitamins of kiwi extract will immediately give your hair radiance and shine. How to use it: Take a knob of gel and apply it from the root to the end of the streaks you want to fix. Apply on wet hair for a wet finish. AVAILABLE ON A X15 DISPLAY

AVAILABLE ON A X15 DISPLAY

PROFESSIONAL SIZE

PROFESSIONAL SIZE

17.64 OZ. - 500G HGF500CACTUS 35.27 OZ. - 1KG HGF1000CACTUS 105.82 OZ. - 3KG HGF3000CACTUS 176.37 OZ. - 5KG HGF5000CACTUS

17.64 OZ. - 500G HGF500KIWI 35.27 OZ. - 1KG HGF1000KIWI 105.82 OZ. - 3KG HGF3000KIWI 176.37 OZ. - 5KG HGF5000KIWI

MAT

EXTREME

HGF100BAMBOU

HGF100EXTREME

Hold 8

Hold 9 [ Coca fragrance ]

3.53 OZ. - 100G

3.53 OZ. - 100G For all the fans of extreme hairstyles out there. Ultra-concentrated formula for longer-lasting hold. Blowdry for an even stronger look. How to use it: Take a knob of gel, apply from the roots to the ends and enjoy its long-lasting hold!

A compressed professional formula made of vegetable glycerin –free from preservatives, soft to your hair. Enriched with essential oils of lemon and peppermint, Matt gel respects and protects scalp. Results: Natural hairstyle and long-lasting hold thanks to silica, absorbing sebum excess. How to use it: Take a knob of gel and apply it from the root to the end of the hair.

AVAILABLE ON A X15 DISPLAY

AVAILABLE ON A X15 DISPLAY

PROFESSIONAL SIZE

PROFESSIONAL SIZE 17.64 OZ. - 500G HGF500EXTREME 35.27 OZ. - 1KG HGF1000EXTREME 105.82 OZ. - 3KG HGF3000EXTREME 176.37 OZ. - 5KG HGF5000EXTREME

17.64 OZ. - 500G HGF500MAT 35.27 OZ. - 1KG HGF1000MAT 105.82 OZ. - 3KG HGF3000MAT 176.37 OZ. - 5KG HGF5000MAT

HARD

FRESH MINT

HGF100HARD

HGF100MENTHE

Hold 10 [ Quinquina fragrance ]

3.53 OZ. - 100G

Hold 6 [ Mint fragrance ] 3.53 OZ. - 100G

Our strongest gel! Slightly fibrous, it is formulated with polyquaternium 11 which gives it an ultimate fixing power. How to use it: Take a knob of gel and apply it from the root to the end of the hair for lasting hold ! Blowdry for an even more solid look.

This strong hold fresh mint gel is perfect for all looks: from basics to most crazy ! No alcohol How to use it: Apply on dry hair for a strong hold. Apply on wet hair for a wet look and a strong hold. A knob of gel is sufficient !

AVAILABLE ON A X15 DISPLAY

AVAILABLE ON A X15 DISPLAY

PROFESSIONAL SIZE 17.64 OZ. - 500G HGF500HARD 35.27 OZ. - 1KG HGF1000HARD 105.82 OZ. - 3KG HGF3000HARD 176.37 OZ. - 5KG HGF5000HARD

PROFESSIONAL SIZE 17.64 OZ. - 500G HGF500MENTHE 35.27 OZ. - 1KG HGF1000MENTHE 105.82 OZ. - 3KG HGF3000MENTHE 176.37 OZ. - 5KG HGF5000MENTHE

LOW COST RANGE EXTRA-STRONG HOLD GEL Hold 8 WXF150EF

5.29 OZ. - 150G Crystal-coloured and mint-fragranced, this is our extra-strong hold gel. Designed for extreme lifestyle, your hairstyle will make it through your

PROFESSIONAL SIZE

35.27 OZ. - 1KG WXF1000EF

SHAVING SOAP HGBA50SB

1,76 OZ. - 50G NET Hairgum shaving soap prepares the skin before shaving. Beard hair becomes coarse, the skin is tough. Thanks to its formula enriched with vegetable essential oils, selected for their moisturizing and soothing properties, the soap becomes a fine foam for a gentle and comfortable shave. Aloe vera combined with menthol covers skin with a refreshing veil. Hairgum shaving soap is perfect for the most sensitive and dry skins. How to use it: Soak the shaving brush in water and swirl it vigorously over the surface of the soap, until getting a soft foam. Apply on to the shaver’s face to be lathered. Rinse.

SHAVE CREAM HGBA100CR

3,52 OZ. - 100G NET

BARBER LINE

A balanced formula, with the finest ingredients selected for their soothing properties, guarantees an efficient and comfortable shaving. Enriched with coconut oil, known for its nourishing qualities and in jojoba oil, known for its moisturizing properties, this cream preserves and softens the skin. The razor glides softly on the skin. Shaving becomes easy and pleasant. Hairgum Shave Cream in recommended for normal to sensitive skins.

SPECIAL BEARD SHAMPOO HGBA15SB

How to use it Depending on the end consumer’s habits: Apply the cream with your hands on the beard before shaving or spread the cream in a shaving bowl and use a shaving brush to create a foam and apply on the skin. Rinse afterwards.

5.29 OZ. - 150G NET Gently - but deeply - cleans your beard while hydrating your skin. Its gentle menthol formula (wheat protein) is refreshing and formulated with organic ingredients. It gently - but deeply - cleans your beard, while hydrating your skin thanks to shea olein’s properties. Your beard is healthy, soft and shiny. Your skin is purified, energized and hydrated, it’s breathing. How to use it: At least 3 times a week. Apply the shampoo to wet bristles and massage well. Leave on for a few minutes. Comb through bristles using a wooden comb and rinse.

PROFESSIONAL SIZE

SPECIAL BEARD SHAMPOO HGBA1000SB

35.27 OZ. - 1000G NET

AFTER SHAVE CREAM HGBA100CR

1,76 OZ. - 50G NET Thanks to a formula enriched with shea, aloe vera, mint, provitamin B5 and to the virtues of the selected oils (jojoba, macadamia, rosemary, avocado and sunflower), Hairgum Barber Shop After Shave Cream moisturizes the skin. Nourished and protected, skin becomes soft and supple again after razor burn and is protected from external agents.  Hairgum After Shave Cream is perfect for men shaving their beard completely (having a naked skin). How to use it Squeeze a small amount onto the fingertips, apply on the whole face avoiding the area around the eyes

SPECIAL BEARD CARE OIL HGBA50SB

REAL MARKETING TOOLS FOR A STRONG CONCEPT BEARD SHAMPOO MINI TOTEM

HGBAMTS

1,41 Fl.OZ. - 40 Ml NET Hairgum shaving soap prepares the skin before shaving. Beard hair becomes coarse, the skin is tough. Thanks to its formula enriched with vegetable essential oils, selected for their moisturizing and soothing properties, the soap becomes a fine foam for a gentle and comfortable shave. Aloe vera combined with menthol covers skin with a refreshing veil. Hairgum shaving soap is perfect for the most sensitive and dry skins.

KRAFT CHECK OUT BAGS HGBASK

How to use it: Soak the shaving brush in water and swirl it vigorously over the surface of the soap, until getting a soft foam. Apply on to the shaver’s face to be lathered. Rinse.

BEARD OIL MINI TOTEM

MOUSTACHE WAX

HGBAMT

HGBA40MO

1,41 OZ. - 40G NET Perfect to shape your moustache. Easy to use, you can (re)create your own style. Supple, you can shape and reshape your moustache as much as you want. Thanks to a high concentration of active agents, the wax holds all day long.

REMOVABLE WINDOW-STICKER HGBAMSR

How to use it Take half a knob of product and warm it between your fingers. Apply directly on the beard.

PROFESSIONAL SIZE

MOUSTACHE WAX HGBA15SB

14,11 OZ. - 400G NET

HAIRGUM POLO HGBAP

HAIRGUM RAZOR HGBASHAV

2 HOLDS

FROM POCKET

3 SIZES

TO PROFESSIONAL SIZE Professional formula. Extra Strong Hold. Ideal for short hair, it structures, sculpts or plasters down hairstyles that will hold. Apply on wet hair for a wet look.

Two Holds : Medium and Strong Enriched with Provitamin B5, Hairgum sprays moisturize, protect and take care of hair while making it shiny. Invisible, Hairgum sprays are perfect for half-long to long hair. They structure hairstyles with a natural finish. Ideal to fix blow-dries and buns.

GEL SPRAY STRONG

SPRAY

STRONG HAIR SPRAY Hold 8

PROFESSIONAL SIZES

HG250SP

250 ML

MINI STRONG HAIR SPRAY Hold 8 HG50SP

PINK SPRAY Hold 5

LR250SP

50 ML

250 ML PROFESSIONAL SIZE 1L GL1000 2L GL2000 5L GL5000

PROFESSIONAL SIZES 1L 5L

LR1000

1L 5L

LB1000 LB5000

LR5000

BLUE SPRAY Hold 6 LB250SP

250 ML

16 SHADES 2.1 FL. OZ. - 60ML

SEMI-PERMANENT HAIR COLORS POP COLOR is an innovative formula with no hydrogen peroxide and no ammonia, for direct use. How to use it : Bleach your hair white so it’s porous enough. Dry it. Use Hairgum Hair Wax to protect your forehead. Use an applicator brush to apply POP COLOR on your roots and spread it down. Leave on for 30min at room temperature, 20min if under an infrared lamp (for a more vibrant colour). To eliminate excess : For darker colours, rinse longer with hot water. For lighter colours, a thorough rinse is enough. Use a shampoo for coloured hair to protect your colour. No other treatment is necessary for POP COLOR. The colour will fade after 6 to 10 shampoos, depending on how porous your hair is. Please note that darker shades will last longer. How to maintain your hair colour : Avoid alkaline shampoos as those will accelerate the fading. To revive your colour, you can re-apply POP COLOR on your hair after three weeks. Unique : To customize your hair colour, you can mix POP COLOR hair colours together and create your own colour. Tip for a washed-out look : On previously bleached brown hair, apply POP COLOR and shampoo several times. On blond hair, simply don’t bleach it before applying POP COLOR.

APPLE GREEN APPLE_GREEN_POP AUBERGINE AUBERGINE_POP EMERALD EMERALD_POP FLASH BLUE FLASH_BLUE_POP FUCHSIA FUCHSIA_POP GRIS ACIER GRIS_ACIER_POP MAGENTA MAGENTA_POP ORANGE ORANGE_POP PLUM PLUM_POP PURPLE PURPLE_POP ROUGE ROUGE_POP ROYAL BLUE ROYAL_BLUE_POP ROYAL RED ROYAL_RED_POP VIOLET VIOLET_POP WHITE WHITE_POP

PINK

PINK_POP

AVAILABLE ON A X16 DISPLAY COLOR CHART NUANCIER_POP

FIX COLOR SILVER

FIX COLOR BLUE

FIX COLOR YELLOW

FIX COLOR RED

FIX COLOR PINK

FIX COLOR ORANGE

FIX COLOR GREEN

FIX COLOR PURPLE

FIXARGENT

COLORING GELS 8 SHADES 1.05 FL. OZ. - 30ML Both a fixing gel and a coloring foam, Fix Color is a fun alternative to permanent haircolour. Apply directly on the streak you want to colour. It dries quickly, holds your hair and doesn’t flake. Unique on the market: You can mix the colors together for endless possibilities. Easy to remove with shampoo. FIX FIX FIX FIX FIX FIX FIX FIX

COLOR COLOR COLOR COLOR COLOR COLOR COLOR COLOR

SILVER FIXARGENT BLUE FIXBLEU YELLOW FIXJAUNE RED FIXROUGE PINK FIXFUCHSIA ORANGE FIXORANGE GREEN FIXVERT PURPLE FIXVIOLET

AVAILABLE ON A X16 DISPLAY

FIXFUCHSIA

FIXBLEU

FIXORANGE

FIXJAUNE

FIXVERT

FIXROUGE

FIXVIOLET

HAIRCARE PRODUCTS

OILS

Mint Range

Modelling Cream

Hygiene

BODY & HAIR SERUM KARIT’EVE 98,8% of shea KL100PR12

1.7 FL. OZ. - 50ML A restorative serum that will deeply hydrate your hair and skin. Well-known for its healing and hydrating properties as well as its high Vitamin A content, shea is your best ally against dryness of the skin and/or hair.

STYLING CREAM

CURL STYLING CREAM HGB100BO

3.53 OZ. - 150G

KARIT’EVE is a true skin/haircare program that will give your dry, brittle hair its brilliance and vitality and will revitalize your dull, tired skin. Its exceptional shea content (98,8%!) for deep hydration makes it a reference on the market.

Specifically designed for women who do not use fixing gel or styling wax. Ideal for curly hairstyles: natural hold, defined curls. Non-greasy styling cream. Suitable for curly hair of any length. Apply on wet hair to style or on dry hair for a neater finish. Defines your curls and guarantees you a lasting hairstyle.

How to use it : After the shower or a shampoo, pour a few drops of serum in your hand and massage.

How to use it : Take a knob of cream and apply it on the streaks you want to style.

AVAILABLE ON A X6 DISPLAY

MINT RANGE

1 - WASH

MINT SHAMPOO Anti-dandruff Active

2 - PURIFY

MINT LOTION Anti-dandruff Active

HGS250

8,4 FL. OZ. - 250ML

HGL250

Professional formula with anti-dandruff agent and fresh mint extract. For frequent use. It cleanses the scalp and prevents dandruffs, Makes the hair shiny and light, leaves you feeling fresh. How to use it : Apply on wet hair. Massage, rinse and reapply if necessary. Leaves your scalp healthy.

PROFESSIONAL SIZE

33.81 FL. OZ. - 1L HGSM1000

8.4 FL. OZ. - 250ML Professional formula with anti-dandruff agent and fresh mint extract. Makes the hair shiny and easy to style. Prevents dandruffs. Makes styling easy while preventing the scalp from getting dry. Your hair is shiny and supple. Brilliance and lightness. Extreme freshness. How to use it: Apply directly on dry or wet hair before styling. For men who do not usually like using styling products, it is a more efficient alternative to water.

3 - STYLE

HAIRGUM has elaborated a compact hygiene range dedicated to hairdressers. Specifically designed to address the highest hygiene requirements of hair professionals, HAIRGUM Hygiene products turn out to be real must-haves.

HYGIENE

FRESH COIFFURE : HAIRGUM Mint-fragranced bactericide lotion for professionals. FRESH COIFFURE makes shaving easier for the hairdresser and soothes the client. Both a bactericide and a lubricant, FRESH COIFFURE prevents irritation and contamination during dry or water shaving. It makes shaving easier for the hairdresser and soothes skin. Easy to use, it guarantees an optimal cleanliness in the salon, covering tools with a refreshing veil. How to use it: Spray on skin or on the tools before use. Sizes: Available in wipes, 250 ML spray and 2L refill.

REFRESHING WIPES

REFRESHING LOTION

150 WIPES

8.4 FL. OZ. - 250ML

LF150

FR250

PROFESSIONALS, DON’T BE OUT OF STOCK WITH THE 2L REFILL!

PROFESSIONAL SIZE

67.6 FL. OZ. - 2L

FR2000