Print & Digital Subscriber Profile Research conducted in 2014

Questions? Contact [email protected]

Types of Subcribers (100%)

Income & Wealth Household Income Average

$197K

Median

$134K

Net Worth

27%

Unique Print Subscribers

35%

38%

Dual Print & Digital Subscribers

Unique Digital Subscribers

Average

$1.4M

Median

$600K

Value of Investments

Education Level

Key Characteristics Dual Print & Digital Subscribers Male

67%

52.6

Owner/Partner/Top Management

54%

Influence Decisions at Your Company

75%

Page 2 of 7 PHOENIX Business Journal » 2014 Print & Digital Subscriber Profile

$1.1M

Median

$337K

12% Some College

44%

Post-Graduate Average Age

Average

6%

High School or Less

37%

College Graduate

Where Subscribers Do Business

Number of Years in Business 35

Dual Print & Digital Subscribers

94% 64% Within Local Area

The Rest of the U.S

16%

32%

30 25 20 15

17%

16%

14%

12%

9%

10 5 0

Outside the U.S.

Less than 5 years

5 to 9

10 to 19

Average -

20 to 49

50 to 99

100 years or more

17

Number of Employees – Locally 28%

Less than 5

22%

5 to 19

23%

20 to 99

17%

100 to 499

10%

500+

0

5

Average Number of Employees -

339

10 Median -

20

Page 3 of 7 PHOENIX Business Journal » 2014 Print & Digital Subscriber Profile

15

20

25

30

35

35%

Sales or Revenues of Companies Employing Subscribers 8

40

Average -

$162M

36%

6

30

4

21%

23%

20%

20

10

24 Month Combined Daily Email Editions Growth

0

$5-$24.9M

$1-$4.9M Under $1M

Morning Edition

Afternoon Edition

17,715

22,067

6,877 53,644

2014

+ 24,389

2012

2014

Facebook Followers + 1,779

Page 4 of 7 PHOENIX Business Journal » 2014 Print & Digital Subscriber Profile

Read 4 of 4 Issues

82%

5,089

584

Twitter Followers

Read 3 of 4 Issues

3,054

29,255

2012

with typical issue

2 0

$25M+

60%

Pass along to other people

39 minutes

4

30%

2

10

0

76%

6

15

5

84%

8

44%

35

25

Readership

2012

2014

LinkedIn Followers + 2,470

24 Month Combined Social Media Followers

Share of Time Accessing Print Publication

100

Email Newsletters Received

How Users Enter The Business Journal Website

86%

80

74%

60 40

7%

46%

SmartPhone

Use Business Journal Website

5%

20

Tablet

40%

1%

Use Bizjournals.com

18%

Computer

48%

0

Print Pub Itself

Morning Edition

Afternoon Edition

Use Both

Media Product Involvement

Business Journal App Usage Among Dual Print & Digital Subcribers

54%

Reference BOL (at least once/month)

43%

Attend Business Journal Events (once/year)

10

20

30

23%

78%

Visit Bizjournals.com (one time/month)

40

Page 5 of 7 PHOENIX Business Journal » 2014 Print & Digital Subscriber Profile

50

60

70

80

How Often The Business Journal Website Is Visited 30%

Daily

21%

A few times/week

13%

Once a week

10%

A few times/month

3%

Once a month Once every 2 months

2%

Less than every 2 months

10%

Never

10%

0

5

10

15

20

25

30

Reasons for Accessing The Business Journal Website 66%

Followed a link from the print publication email

61%

Read articles from the current issue of print

59%

Access breaking news

46%

Research a person or a company

39%

Read articles from past issues

30%

Generate ideas for the business

22%

Gather ideas for new tactical business

20%

Research a specific business question or

26%

Access business information in cities other than

13%

Preference for the online format versus the print

16%

Heighten the company’s strategic thinking & Access information for investment purposes Access features unque to the national website Post a comment on a story

0

4% 6% 4%

10

Page 6 of 7 PHOENIX Business Journal » 2014 Print & Digital Subscriber Profile

20

30

40

50

60

70

Reaction to Print Redesign

(% Who Agree Completely/Somewhat) 62%

Makes the paper and its content feel more current and up to date

64%

Support the general technological savvy and appeal of the paper

61%

Have positively impacted the readability of the paper

66%

Show how the publication is keeping up with the times

64%

Are in keeping with the innovation & leadership of the print publication

49%

Are a significant improvement Contribute to the paper’s relevance for my business

0

10

20

30

39% 40

50

60

70

80

How the study was conducted Print subscriber research was conducted by online survey with 402 respondents between January and April 2014. Email subscribers research was conducted by online survey with 418 respondents between May and July 2014. Both studies were fielded by Russell Research, an independent market research consultant. The incentive for participation was a chance to win one of two $500 gift cards given away nationally.

Page 7 of 7 PHOENIX Business Journal » 2014 Print & Digital Subscriber Profile

Our Increasing Audience

Questions? Contact Katrina Alfaro at [email protected]

PhoenixBusinessJournal.com ~ 1 million page views / month and growing

288,756 unique page views per month and growing

12%

increase in page views YOY

Page 2 of 5 PHOENIX BUSINESS JOURNAL » Our increasing audience

Newsletters 39,782 + readers receive our breaking news stories and newsletters every day

44% Morning Edition

+

2 year subscriber growth

30% Afternoon Edition

+

2 year subscriber growth

Page 3 of 5 PHOENIX BUSINESS JOURNAL » Our increasing audience

63,000+ followers and growing

Page 4 of 5 PHOENIX BUSINESS JOURNAL » Our increasing audience

Events 10,000 attendees 50+ events 15 signature events / year

OUTSTANDING U N D E R

20 1 5

Page 5 of 5 PHOENIX BUSINESS JOURNAL » Our increasing audience

A W A R D S