Press Conference October 13, 2016

Agenda

 Profile / Positioning  The most important results from the BAU 2015  Outlook to 2019  BAU 2017: Hall overview / key themes / target groups

 Forums and special shows  Highlights of the supporting programme  Services for visitors  Munich Metropolis and fair city Messe München International | Connecting Global Competence

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The BAU’s profile

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BAU 2017: the world's leading trade fair for architecture, materials and systems

 Date: 16 – 21 January 2017  Opening times: Monday – Friday: 9:30 am – 06:00 pm, Saturday 9:30 am – 05:00 pm  approximately 185,000 m² exhibition space (all 17 exhibition halls, and the entire Congress Centre are in use)  We expect more than 2,000 exhibitors (with a share of 30 percent international participation)  Prospectively over 250,000 visitors

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The most important results from BAU 2015

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The BAU witnesses a growing interest of international exhibitors Record participation from abroad (637 exhibitors from 41 countries) All halls completely booked

1,913

481

2,043

490

1,920

464

2,058

2,060

530

572

637

2,015

1.432

1.553

1.456

1.528

1.488

1.378

2005

2007

2009

2011

2013

2015

Deutschland

International

Source: DWH (Datawarehouse) Messe München BAU 2015

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The BAU 2015 showed an increase of international visitor numbers to more than 70,000 visitors! BAU 2015: Share of international visitors at 29%

190,865

209,048

251,200

238,230

232,901

59.940

60.149

212,037

72.250

36.908

37.201

160.327

172.140

174.834

178.290

172.752

178.950

2005

2007

2009

2011

2013

2015

30.538

Germany

International

Source: Visitor registration BAU 2015

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The top 15 international visitor nations of the BAU 2015 (Turkey ranks on place 4, Russia on place 6, China on place 9)

12.755

Austria

5.396

Italy Switzerland

5.183 3.892

Turkey

3.632

Poland Russia

2.572

(- 16%)

Slowenia

2.568

(+66%)

Czech Republik

2.489 2.167

China France

1.672

Great Britain

1.597

Netherlands

1.539

(+34%) (+ 94%)

(- 8%)

(+24%) (+21%)

Belgium

1.370

(+31%)

Spanien

1.336

(+45%)

Israel

1.314

(+73%)

(+25%) (+11%) (+13%)

(+53%) (+34%)

Amongst visitors from the industry the BAU continued to gain importance beyond Europe:

Asia: 6,767 Near/Middle East: 3,283 (e.g. Saudi Arabia (+69%): 502) Africa: 1,006 North America: 883 South / Central America: 578

Source: Visitor registration BAU 2015, comparative figures of BAU 2013 in brackets

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Outlook to 2019

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Hall concept for BAU 2019: Qualitative growth—Integration of future-oriented themes

Light technology / Smart Building / Forum Glass

BAU-IT

C2

C3

C5

C6

chemical building products / Construction Tools

A6

Floor coverings

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Hall overview / key themes / target groups

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Hall structure of the BAU 2017 the successful concept is going to be continued!

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Exhibition areas - highlights Façades

BAU IT

Glass

Construction chemistry

Stones /Soils

Floor coverings

Construction tools

Timber construction

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Top Exhibitor countries at BAU 2017 (excl. Germany): (acc. placements as of September 2016) Italy

119

Austria

101

Turkey

46

Switzerland

40

Poland

35

Spain

31 30

Netherlands Belgium

26 25

China Czech Republic

18 17 17 15 14 14 13 10

Croatia Portugal France USA Greece Great Britain Denmark Estland

Current international participation: 34 %

8 8 8 7

Slowenia Hungary Finland

Russia

1.232 Exhitbitors from Germany

4 Source: Messe München BAU 2017

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Four key themes are at the core of the BAU 2017

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The visitors of the BAU come from all industries

37%

26%

30%

4% “Young talents”

Skilled workers (Roofers, tilers, etc.)

Age: 20 - 65 years old

“During my daily work I don't have the time to discover new materials, let alone to test them!”

Planners (Architects, energy consultants, etc.)

Age: 25 - 65 years old

“There is no better place for me to network more successfully, whilst getting to know innovations!”

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Trade

(Research institutes, Apprentices (Specialist trade of universities, vocational building materials, DIY schools, in theetc.) field of skilled trades markets, etc. )

16 to 25 years old

3% Investors (Housing associations, private housing developers, etc.)

Age: 16 - 30 years old

Age: 20 - 65 years old

Age: 30 - 65 years old

“Better than any training course or lecture!”

“Here is where I find product novelties placed on our market by new customers!”

“I remain current about innovations in our industry & I meet all important customers.”

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No other trade fair worldwide brings together so many architects and engineers as the BAU in Munich

65.312

62.883 50.028 38.166

35.538

+ 4%

25.721

+ 26%

+ 31% + 7%

+ 38%

2005

2007

2009

2011

2013

2015

Source: Visitor registration BAU 2015

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Architects‘ Darling® Award: For the third time in succession the BAU is elected to be the most popular trade fair This award goes back to Germany's greatest survey amongst architects

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Forums and special shows

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Forum C2: The Future of Building

Themes

Speakers

 Smart building materials, Smart building

Amongst others we invited:

construction

    

BIM Large-scale projects Residential buildings The next big thing Emerging stars in emerging markets

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   

Partners

David Chiepperfield, London Christoph Timm, SOM, New York

Kasper Jensen, 3XN, Kopenhagen Jean Philippe Vassal, Lacaton&Vassal, Paris

 Anna Popelka, PPAG architects, Wien

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Forum A4: Architect and Industry in Dialog

Themes - Highlights

Speakers

     

Intelligent building

confirmed for example:

Façade system

Stefan Graf, Bauart Architekten, CH- Bern/Zürich

Resource existing building

BIM - future of planning Efficient building: easytech – lowcost Integration: architectural - social - typologic

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Partners

Michael Drobnik, Herzog & de Meuron, CH- Basel Andrea Hofmann, Raumlabor, D- Berlin Stefan Graf, Karo* architekten, DE-Leipzig/Kassel 21

Special shows demonstrate future scenarios

Fraunhofer StadtLabor (city lab)

Quality follows function

From energy efficiency to productivity

Cross-generational building 2.0 - a changing housing industry

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Highlights of supporting programme

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The Long Night of architecture – 70 buildings in a blaze of lights by night  Friday, 20 January 2017, 19:00 - 24:00  Bridge building from the BAU trade fair to the city of Munich  11 tours, 30,000 participants  Themed tours for BAU exhibitors and visitors  Free shuttle service  We expect at least 30,000 people interested in architecture In cooperation with:

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Internship at the top architectural practices worldwide: the third edition of archi-world academy  Worldwide largest competition for tomorrow's architects  More than 1400 entries for the BAU 2017

 “Responsible Future Architecture” is looking for projects for the architecture of the future  The top 12 competition participants win internship places with the practices of leading architects around the world

 Members of the jury: renowned architects from Finland, Ireland, Singapore, China, USA, etc. including, for example Wolf D. Prix of Coop Himmelb(l)au in Vienna

 The award ceremony takes place on the 18th of January 2017 in Forum C2 in the presence of the jury members Messe München International | Connecting Global Competence

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Tradesmen Meet: Meet, inform, experience

 Forum: tips and aids for daily professional life  round table with experts from the skilled trades  Training camp of the German Building Professionals´ national team

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Services for visitors

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Research and Networking Online catalogue Fairground map Search for exhibitors Product categories Memory list

BAU App from November 2016 in the App-Store and Play-Store

Matchmaking

Social Media

The direct link between exhibitors and visitors

Always up-to-date: Trade fair news, industry news, Interviews, background reports

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Facebook: Tradesmen campaign

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Accomodation + Ticketing Print@home Ticket Save time through online tickets Print@home Ticket for quick access

Travel and accommodation Useful services for your visit Visa service Airport shuttles Hotel booking

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Magnet Munich: Metropolis and Fair City

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The Messe München in figures  More than 40 trade fairs  14 international leading trade fairs  2 million visitors from more than 200 nations  More than 30,000 exhibitors  Six subsidiaries worldwide  Present in more than 100 countries

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Seven good reasons to visit the BAU • Unique attendance of market leaders and brands

Daniel Libeskind: “BAU is a fantastic fair!”

• All important trades, products, materials at one location • World’s largest trade fair for architects and engineers • Innovations of manufacturers in the two-year interval of the BAU • The future of building in forums and special shows • Dialogue between all parties involved in planning, building, and designing • Magnet Munich - Metropolis with Heart!

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Looking forward to seeing you! BAU 2017, January 16 – 21 Munich

Backup

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The Security Concept of BAU 2017  Increased presence of security forces and plain-clothes policemen  Increased visibility of police/patrol vehicles

 Dog squads on site  Video surveillance of the entire site (250 cameras)  Full visitor registration (incl. postal address and e-mail)  Random baggage checks  Diagnostic equipment for baggage at all entrances  Public address system in the halls similar to at airports/train stations -

Information leaflet "For your safety" Information about first aid, fire brigade, police, security services, security concept, evacuation and escape concept as well as contact persons

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