WOP DUBAI 2015

INTERNATIONAL PERISHABLES EXPO MIDDLE EAST

POST SHOW REPORT 5-6-7 October 2015

See you in 2016 WWW.WOP-DUBAI.COM

13-15 | November An event organized by:

WOP DUBAI 2015

INTERNATIONAL PERISHABLES EXPO MIDDLE EAST

CONTENTS FROM THE ORGANIZERS

3

EVENT HIGHLIGHTS

4

DUBAI MUNICIPALITY - STRONG PARTNERSHIP

5

EXHIBITOR COMMENTS

6

SHOW STATISTICS

7

EUROFRUIT BUSINESS FORUM

8

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FROM THE ORGANIZERS

WOP DUBAI, the Middle East’s leading exhibition for fresh fruits and vegetables business continues growing! 11% visitor’s increase comparing with last year and 25% growth on the rented space. For the 7th consecutive year WOP DUBAI was organized under the patronage of His Highness Sheikh Hamdan Bin Rashid Al Maktoum, Deputy Ruler of Dubai, UAE Minister of Finance and Chairman of Dubai Municipality. The exhibition took place October 5-7, 2015 at the Dubai World Trade Centre, alongside the 10th edition of IPM DUBAI – International Plants Expo Middle East, Click here for official video the region’s leading exhibition for plants and flowers. Both shows were inaugurated by H.E. Hussain Nasser Lootah, Director- General of the Dubai Municipality and are organized by planetfair Dubai and Messe Essen GmbH in cooperation with the Dubai Municipality and Dubai Central Fruit and Vegetable Market, the Middle East’s biggest market for import and export. The total outcome of the show this year reflected again the huge growth in the trade of perishables in the Middle East and proved the position of WOP DUBAI as the only trade fair for fresh produce in the region as well as strengthen the emirate of Dubai as an important destination and a worldwide trading center for fruits and vegetables. The constant growth of past years continued this year. Overall, 205 participating companies from 30 countries exhibited at WOP DUBAI 2015 and presented a wide range of products and services. The exhibitors came from Australia, Belgium, China, Cyprus, Ecuador, Egypt, France, Germany, Greece, India, Italy, Japan, Kenya, Lebanon, Mauritius, Moldova, Morocco, Netherlands, Oman, Poland, Portugal, Rwanda, Slovenia, South Africa, Spain, Switzerland, Turkey, United Arab Emirates, United Kingdom and United States. 14 official country pavilions were joining the show from Australia, Belgium, China, Egypt, France, Italy, Kenya, Mauritius, Moldova, Morocco, Portugal, Poland, Spain and Rwanda. 4923 traders and industry professional from 76 different countries visited the exhibition with a growth of 11% compared to the year before. The International Plants Expo Middle East - IPM DUBAI 2015 took place parallel to WOP DUBAI. 7329 visitors’ attended both shows with the total growth of 9%. WOP DUBAI 2016 will continue its success at the same venue Dubai World Trade Centre - the most prestigious exhibition center in the Middle East - where it is expected to have another substantial increase of space and capacity for the exhibition and to provide exhibitors more services and space options. We look forward to welcoming you at WOP DUBAI 2016! Date: 13 – 15 November, 2016 Location: Dubai World Trade Center. Halls: 5, 6, 7. WOP DUBAI TEAM An event organized by:

EVENT HIGHLIGHTS

FACTS & FIGURES Patronage Date Location Halls Space Edition Opening Hours Trade Visitors Total Exhibitors Country Pavilions

: His Highness Sheikh Hamdan Bin Rashid Al Maktoum. : 5-7 October, 2015. : Dubai World Trade Centre, Halls: 3 & 4. : Total of 8280 sqm with 25 % growth from 2014 on the occupied space. : Seventh Edition, Frequency: Annual. : Daily from 10:00 am to 06:00 pm hours. : 4923 visitors came from 76 countries with a growth of 11% from 2014 edition. : 205 Exhibitors came from 30 countries with a growth of 20 % from 2014 edition. : 14 Official country pavilions came from Australia, Belgium, China, Egypt, France, Italy, Kenya, Mauritius, Moldova, Morocco, Portugal, Poland, Spain and Rwanda.

EXHIBITORS PROFILE & PARTICIPATING COUNTRIES WOP DUBAI 2015 profile was entirely focused towards the fresh fruits and vegetables trade with a good share of the services providers such as logistic transport and fresh produce media. Based on the feedback we received from visitors, wholesalers, and biggest distributors within the region, WOP DUBAI 2016 profile will be planned to expand and cover all the major categories of the fresh produce industry including Technical Equipment, Safety, Logistics and other related services.

I would like to thank the government of Dubai and Dubai Municipality for the continuous and professional support. Middle East and GCC particularly is one of the fastest growing regions in the world and the city of Dubai is the Middle East’s dynamic and diversified business hub for all industries including the fresh produce business. 2016 edition will continue its success with the same venue “Dubai World Trade Centre” expecting another substantial increase of space and capacity to provide our exhibitors more services and space options.

We were pleased to welcome you all at WOP DUBAI 2015 and looking forward to see you again at the next edition in 2016. The constant growth since the launch of WOP DUBAI in 2009 continued this year as the fair keeps introducing alternatives and new products to the region every year and offering solutions covering the entire chain of fresh produce industry.

Ingo Klöver Managing Director Planetfair Dubai LLC

Oliver P. Kuhrt CEO Messe Essen GmbH An event organized by:

DUBAI MUNICIPALITY - STRONG PARTNERSHIP

DUBAI MUNICIPALITY - STRONG PARTNERSHIP For seven consecutive years, the co-operation with Dubai Municipality Central Fruit & Vegetable Department was the success pillar of WOP DUBAI. WOP DUBAI 2015 was organized under the patronage of Dubai Municipality. Both Dubai Municipality & WOP DUBAI follow the same goal to turn the Emirate into a worldwide trading center for fruits & vegetables. The partnership – with the largest center for trade and distribution of fresh produce in the Middle East – will ensure that WOP continues to be the most important meeting point of the industry in the Middle East. WOP DUBAI exhibitors will be able to take full advantage of the huge purchasing potential of wholesalers and retailers from the entire Middle East.

DUBAI CENTRAL FRUITS & VEGETABLES MARKET TENANTS PARTICIPATION The tremendous participation of the UAE fresh produce leading companies along with tenants in the region’s biggest Dubai Central Vegetable & Fruit Market (Aweer) was one of the show’s success pillars. 15 UAE local companies and tenants of Aweer Market where participating at WOP DUBAI 2015 and presented their services and products in a special presentation and exceptional oriented stand designs. The leading participants among the UAE companies and Aweer tenants were KAF Group, Al Bakrawe, Group, Marhaba MTA General Trading LLC, Mirak Royal Nature Fruit & Vegetables, Pan Fresh, Del Monte, Nassar Rifae Group and Al Soughayer Fruits and vegetables trading.

UAE PARTICIPATION HIGHLIGHT WOP continues the remarkable co-operation with Dubai Municipality represented by Dubai Central Fruits & Vegetables Market, the region’s largest market for fresh produce. Dubai Central Fruit & Vegetable Market developed an outstanding partnership with WOP DUBAI. This partnership – with the largest center for trade and distribution of fresh produce in the Middle East ensured that WOP continues to be the most important meeting point of the industry in the Middle East. Being a strategic partner of WOP DUBAI 2015, Dubai Municipality with their tenants’ presentation and their participation in all WOP DUBAI 2015 activities has provided a new dimension to the show in its fourth edition which is by far the biggest. An event organized by:

EXHIBITOR COMMENTS

“KAF group believes that WOP DUBAI is a good business networking place that connects prospect growers, suppliers and distributors from around the globe. Based on our previous experience, we will definitely consider to take part in the forthcoming WOP DUBAI 2016.”

“My sincerest thanks for the opportunity to be a partner during WOP DUBAI 2015 which was recently concluded with an enormous impact for our suppliers, distributors and the valued contumers of having the best fresh produce available in the market. We look forward to a better partnership in the future.”

Gladess Mattar Managing Director KAF Group

Mohammed Nassar Rifaei Managing Director NRTC Group

“We are quite certain that the WOP in Dubai is an excellent place to make good business contacts which are sometimes followed by appropriate agreements. As we can see positive perspectives of cooperation with the companies in the Middle East and the gulf region we choose an option to take part in the forthcoming edition of WOP DUBAI 2016.”

“We as Al Bakrawe General Trading LLC would like to share our experience of this show. This year of WOP was all a different experience. It clearly showed that it had a vision that supported the way of doing business for fresh produce in particular. I wish to all great success for 2016 and would like to thank you for your wonderful support all the way through.”

Issa Najib Khoory Managing Director Mirak Group of Companies

Ammar Bakri Managing Director Al Bakrawe General Trading LLC

“The trade fair has become very important to the international fruit and vegetable business. This can be seen from the high visitor numbers. Once again, this year we welcomed even more customers and prospects to our stand, and we are very satisfied.”

“Since 2011, we have been present as an exhibitor at WOP DUBAI every single year. This year, the trade fair has definitely grown again in terms of visitor numbers. We certainly noticed that on our stand. For that reason, we will be coming back in 2016 without question.”

Michael Coote Export Development Manager AUSVEG Australia

Daniel Soares Responsible Marketing Expert Interfel France

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SHOW STATISTICS

WOP DUBAI 2015 FIGURES & STATISTICS For the seventh time, the high quality of international trade visitors has ensured that the exhibitors were highly pleased with the contacts that they have made.

Overall, 205 participating companies from 30 nations was at WOP DUBAI 2015 with a growth of 20% from the year 2014.

89%

78%

of the exhibitors generated new clients and contacts

of the visitors already placed orders onsite

85%

45% of the visitors

of the exhibitors received order at the show

attended from outsite UAE in 2015

76%

91%

of the visitors planned to prepare future purchases at WOP DUBAI

of the exhibitors expected succesful follow-up business after the show

EXHIBITORS BY DESTINATION

VISITORS BY DESTINATION

Europe The Americas 3.2%

18.5%

52.5%

Middle East /GCC

1.4%

Indian Subcontinent

Africa 61.5% 4.2%

22.3%

14%

9.4%

1.4%

Far East/SE Asia 3.2%

8.4%

EUROFRUIT BUSINESS FORUM 2015

After the successful partnership in the last years, EUROFRUIT BUSINESS FORUM 2 0 1 5 , the only one conference for fresh produce industry in the Gulf region, is once again being organized inside of the WOP DUBAI. The forum carried many interesting topics and sessions as usual: • Importance of variety in apple category • Importance of logistics for expansion in Gulf • Italian kiwifruit seeks right supplier • Greek produce shows potential in the Gulf • Developing a vegetable brand in the Gulf Together with Eurofruit Business Forum WOP DUBAI brought you an unparalleled exhibition and conference experience for the Middle East fresh fruit and vegetable business.

SPECIAL THANKS STRATEGIC PARTNER:

VENUE PARTNER:

IN COOPERATION WITH:

MEDIA PARTNERS:

INTERNATIONAL MAGAZINES

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WOP DUBAI 2016

INTERNATIONAL PERISHABLES EXPO MIDDLE EAST

FROM THE PROJECT MANAGERS We would like to thank all sponsors, exhibitors and media partners for their support and looking forward to welcome you all at WOP DUBAI 2016 where more promising potentials are waiting in Dubai. Dubai has consolidated its position as a regional hub for trading fruits and vegetables by turning and trasnforming the emirate to one of the most important global business centres for fresh produce industry. With easy access from the world’s leading business centers including London, Shanghai, Mumbai and Hong Kong. Dubai remains the place where business begins. WOP DUBAI and IPM DUBAI 2015 have been positioned as a platform for the perishables and horticutural industries to connect suppliers and service providers from across the globe. WOP DUBAI 2016 will continue with the same rhythm and playing the integral role in introducing alternative and new products to the region following the consumption growth of fresh produce in the market.

TAREK SIBAI

XIANG ZHI

planetfair LLC Dubai P.O. Box 29278 Dubai-U.A.E. Phone: +971 4 33145-70 Fax: +971 4 33145-80 E-Mail: [email protected]

Messe Essen GmbH Messehaus Ost Norbertstraße 45131 Essen - Germany Phone: +49 201 7244-727 Fax: +49 201 7244-513 E-Mail: [email protected]

Project Director

International Exhibition Management

Be there!

13-15 | 2016

NOVEMBER

DUBAI WORLD TRADE CENTRE

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Strategic partner

In Cooperation with