POST-SHOW REPORT “Central Asia Fashion Autumn – 2013” 12th International Fashion Exhibition

Official provider

catexpo

Exhibition dates/Venue September 16-18, 2013/Atakent Exhibition Centre, Almaty, Kazakhstan

Profiles of participants 182 Exhibitors-Brands from 15 countries: Italy, France, Germany, Canada, USA, UAE, Turkey, Russia, Poland, Latvia, Belarus, Ukraine, Kazakhstan, Uzbekistan, Iran.

The exhibition subjects Women’s wear Men’s wear Children’s wear Sports wear Formal wedding and dinner wear Lingerie and Swimsuits Suits Jeans wear Genuine leather articles Ladies’ handbags and shoes Exquisite fabrics Fashion accessories

Mission of the exhibition determine and analyze the main development trends for the fashion retail select the best practices and most promising technologies offer ample opportunities for the suppliers and buyers desirous of expanding their business in the promising market of Central Asia

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STATISTICS OF PARTICIPANTS 182 brands from 17 countries

Turkey; 33 Latvia; 3 Belarus; 3 Germany; 3 Iran; 3 Canada; 2 Romania; 2

Russia; 45

Great Britain; 3 Ukraine; 5 Italy; 48

France; 15

UAE; 5 Kazakhstan; 5 Poland; 2

Tajikistan; 4 Uzbekistan; 1

The interest of companies having participated in the 12 th Central Asia Fashion Exhibition grew by 22% when compared to the previous Central Asia Fashion Spring 2013 Exhibition that indicates effectiveness as to the Central Asian region. 182 exhibitors from 17 countries of the world remained satisfied with the results of business meetings held during the exhibition and declared their intention to participate in Central Asia Fashion 2014 Exhibition

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INTERNATIONAL VISITORS Turkmenistan Belarus Germany Latvia Poland Russia Ukraine Turkey Tajikistan Uzbekistan Kyrgyzstan 5

10

15

20

25

30

35

40

number of 45 visitors

The visitors pointed 4 critical criteria for the further exhibition visit: Search for new business contacts Search for new brands The fashion market overall review Maintenance of existing business contacts

70% of visitors were ready to advise the exhibition visiting to their colleagues

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number

VISITORS FROM KAZAKHSTAN 28020 240 162 123 54 34 25 18 12 9 7

Kostanay

Kokshetau

Petropavlovsk

Taldykorgan

Taraz

Atyrau

Zheskazgan

Schuchinsk

Balkhash

Karaganda

Kyzylorda

Ust-Kamenogorsk

Shymkent

Astana

Almaty

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85% of the Central Asia Fashion Exhibition visitors appreciated general organization level of the event as “very good” or "good"

95% of professional visitors (buyers) put the attendance of the exhibition business centre, seminars, round tables and B2B meetings in the compulsory program and were absolutely pleased with the results thereof

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Official persons The Exhibition grand opening ceremony was attended by more than 50 VIP persons. Among whom: Expert for the UBI France trade promotion offices – Steven Bostroem EMI-Enter Moda Italia Association member – Marisa Pizziolo Consul General of the Republic of Turkey – Suphi Atan Secretary General of the FITCA (Federacion de Industrias Textiles y de Confeccion de Aragon) – Bartolome Arranz Vice-President of the Eurasian Franchise Association – Beknur Kisikov LC Waikiki Turkey Representative – Egemen altan Designer, artist, stylist, Head of her own Kuralai Haute Couture House – Kuralai Nurkadilova Director General of the Franchise Union – Matveev Aleksey

Official support EMI - ENTE MODA ITALY IGEGO LLC Company FITCA (Federacion de Industrias Textiles y de Confeccion de Aragon) Ministry of Economy of the Republic of Turkey Ministry of Industry and Trade of the Republic of Kazakhstan Chamber of Commerce and Industry of the Republic of Kazakhstan Kazakh Association of Light Industry Kyrgyz Association of Light Industry Association of Businessmen of Kazakhstan and Turkey - «KATIAD» Eurasian Franchise Association 6

Business program September 16, 2013 – “Business Day” Business session I

How will external conditions for the fashion-business doing change in the nearest future? Topic: Fashion market of Kazakhstan key trends: the most highly sought-after trade formats, external environment changes, sales areas offer speaker: Dmitry Revin, Executive Director of the Eurasia RED company, developer of the largest mall in Kazakhstan – Aport (Almaty) Business case: The successful brand entry into the market of Kazakhstan global strategy analysis speaker: Mrs. Gamze Aydost, Development Director of the LC Waikiki Turkey (Istanbul) Topic: Fashion retail analytics. Main business trends in Kazakhstan, their comparison with Russian and European business trends. speaker: Andrey Kalmykov, CEO of the Trade Help, business consultant, author of the textbook on retail basics (Russia, Moscow) Topic: Innovations in fashion business – how to organize procurements to achieve sales growth? speaker: Oleg Gruzdev, Director General and Founder of the Fashion Forum Gallery and Starlette pret-a-porte Showroom, member of the International Entrepreneurs Organisation (EO) (Russia, Moscow)

Business session II

Multi-channel approach to business: new-media, nonstandard promotional activities, mobile services, new formats for the brand promotion Topic: the most highly sought-after online services penetrating the live store speaker: Konstantin Gorozhankin, General Manager of the CNP Proccesing GmbH (Switzerland) Kazakhstan branch, Director of the National Internet-Award AWARD.KZ Public Fund Business case: New format of the brand promotion or how to increase sales twice while reducing the advertising budget 5 times speaker: Zhanat Asylbek, СEO of the mixonline.kz (Almaty)

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Topic: How to draw a buyer to a particular store? New ideas and non-standard promotional activities to enhance sales speaker: Ramil Mukhoryapov, Director of the Choco Family Holding (Сhocolife.me, Chocomart.kz, Chocotravel.com, Lensmark.kz, Intermarket.kz), Provider of the Almaty shopping festival (Almaty) Business case: Key moments of the consumer demand stimulation, particularity of Kazakhstan market. From announcement to purchase. speaker: Anna Nazirova, Director of the Finn Flare representative office in Kazakhstan (Almaty) Business Session III

Training Study case Seminar: Arrangement and carrying out of events stimulating the consumer demand. Methods of sell outs conducting - winter and summer sell outs conducting algorithm - pricing during the sell out period Yulia Veshnyakova, Director General of the Retail Technologies Academy Company (Russia, Moscow) Seminar: Merchandising during the sell out period. Rules of the store’s product range presentation. - principles of the salesroom decorating during the sale out - rules of promotional materials (information, price tags, price holders) use - rules of effective showcase decorating during the sale out Yulia Veshnyakova, Director General of the Retail Technologies Academy Company (Russia, Moscow)

September 17, 2013. – “Buyer’s Day” Business session I

Best “smart” solutions for the fashion business growth and development Topic: How should the store of new generation look like? Best merchandising and equipment practice speaker: Andrey Kalmykov, CEO of the Trade Help Company (Russia, Moscow) Business case: Cost of the fashion brand promotion in Kazakhstan market speaker: Timur Sabitov, President of Kazakhstan Federation of Marketing, Advertising and PR (Almaty) 8

Business session II

Business session III

Franchise offers market in Kazakhstan dynamics Topic: How to choose an optimal franchise model and determine best of the best Saule Sagadi, Vice-President of the Eurasian Franchise Association, the Nadine brand representative in Kazakhstan (Almaty) Topic: Fashion is business. Business is fashionable! 1. Business presentation of the Fashion Forum women’s wear showrooms’ gallery franchise speaker: Oleg Gruzdev, Director General and Founder of the Fashion Forum Gallery and Starlette pret-a-porte Showroom, member of the International Entrepreneurs Organisation (EO) (Russia, Moscow) 2. Business presentation of the Cosmo Style youth brand franchise speaker: Asia Burlibayeva, stylist, Chairlady of the International Fashion Group in Kazakhstan (Almaty) 3. Business presentation of the Kuralai Haute Couture House franchise: !Aruai youth brand, Kuralai accessories line speaker: Kuralai Nurkadilova, designer, Director and owner of the Kuralai Haute Couture House (Almaty) Round table: Best fashion franchising solutions provided by the “franchise catalogue” Training Study case Topic: Product range management at the retail clothing, footwear and accessories store - product range management during the season - analytical tools (main types of analytical reports) speaker: Maksim Gorshkov, Commercial Analyst of the Retail Technologies Academy Company (Moscow)

September 18, 2013 – “Fashion-Study Day” Seminar topic: HR management at the retail clothing, footwear and accessories store. Psychological tools in management Training objective: enhance the efficiency of the store’s administrative staff work. Develop skills in the sales process management in terms of the key commercial objectives of the store speaker: Yulia Veshnyakova, Director General of the Retail Technologies Academy Company (Russia, Moscow) 9

Buyer’s program The exhibition Provider – CATEXPO International Exhibition Company – established a FREE professional buyer’s program specially for the purchasers (buyers). The members of the Buyer’s program were provided: Opportunity to arrange individual meetings with first persons of the companies-exhibitors in advance Free use of specially equipped business space for negotiations or business meetings Catalogue with detailed profile description and contact information Opportunity to attend topical seminars, round tables with the participation of leading fashion experts, analysts Use of WiFi zone without restrictions Booking train and air tickets, and accommodation in the AYSER **** hotel at the expense of the exhibiting company

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10 novelties of the “Central Asia Fashion Autumn-2013” International Fashion Exhibition Large and spacious business centre with total area of 200 sq. meters with specially reserved comfortable lounge for B2B meetings. Each of three days (September 16, 17 and 18) B2B business meetings for the professional audience & buyers from 11.00 to 16.00. Special showcase at the exhibition business centre. Best models season “Spring-Summer – 2014” from different countries’ representatives in the lounge are displayed on manikins. Special star exhibition participant – Kuralai Nurkadilova, designer, artist, stylist, Director and owner of the Kuralai Haute Couture House.

Presentation of the most vital franchise offers from the franchise business catalogue. Step-by-step recommendations on business starting, round table with the companies’ representatives. Fashion sketches and other art items display at the exhibition business centre lounge.

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Specially for the exhibition participants: business tour to Aport – the largest mall in Kazakhstan. Becoming familiar with the best retail formats. Professional gift to every registered participant in the exhibition – ALL materials of the topical business seminars and official catalogue on CD. For every registered participant and visitor of the exhibition – instant drawing of gifts.

Defile The latest collections of the leading world manufacturers were shown on the runway, according to which there were defined relevant fashion trends of the future season. Within the defile framework a show program was arranged by the exhibition partners – Cosmo Style brand

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Information support Magazines “МОДНЫЙ MAGAZIN” FASHION REPORT Magazine PRO FASHION Magazine “КАТАЛОГ МОСКВА” MODDA REKLAM TANITIM TURKEY Magazine “AREON AJANS TURKEY” “РЕКЛАМНО-ИНФОРМАЦИОННЫЙ ЖУРНАЛ” “LINGERIE” “СЕКРЕТАРЬ” ЖАР-ЖАР Wedding Magazine “ШВЕЙНОЕ ДЕЛО И ТЕХНИКА” “ВИТРИНА ГОРОДА” “БЕРЕКЕ” МЫ И МОДА Magazine “ОТДОХНИ”

Newspaper publications Assortiment Newspaper Бизнес в Казахстане Magazine “Заман Кыргызстан” “Заман Казахстан“

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Information support TV advertising

WEB-portals

TAN ТВ

www.mail.ru

СTV

www.cosmo.kz

КАНАЛ 31

www.fashion-report.ru www.profashion.ru www.artbees.com.tr

Radio advertising

www.almatymarket.kz

NS radio

www.yellow-pages.kz

LOVE radio

www.chocolife.me www.kiddypages.ru

Outdoor advertising

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Will be happy to see You at next "Central Asia Fashion Spring-2014” 13th International Fashion Exhibition, to take place on March 13-15, 2014 at the Atakent International Exhibition Centre in Almaty, Kazakhstan

Style the continent Shape the new market (A new market with new opportunities) Стиль континента – новый рынок (новый рынок с новыми возможностями)

For detailed information please contact us: 117/86 Kazybek Bi Str., corn. Masanchi Str., Almaty, Kazakhstan 050000 Ph: +7 7273 527074, +7 7273 527075, +7 7273 384263, +7 7273 384269 www.catexpo.kz; [email protected]

The exhibition provider

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