Pony Club Australia Inc National Pony Club Championships 2013
Event Sponsorship Opportunities 25th - 30th September 2013 State Equestrian Centre, Brigadoon, Perth Proudly hosted by
Pony Club Association of Western Australia Inc
Contents Pony Club & the Event .................................................................................. 3 The Competitions .......................................................................................... 4 Dressage ..................................................................................................... 4 Showjumping.............................................................................................. 4 Eventing...................................................................................................... 4 Mounted Games......................................................................................... 4 Invitational Tetrathlon................................................................................ 4 Event Marketing Plan .................................................................................... 5 Sponsorship................................................................................................... 5 Levels of Sponsorship ................................................................................. 5 Additional Sponsor Information ................................................................. 9 Summary ....................................................................................................... 9
Welcome to the 2013 Pony Club National Championships We invite you to share with us in this wonderful opportunity to support and help fulfil the dreams of our young talented athletes and to showcase the many attributes of Western Australia. We would be happy to discuss a sponsorship package to ensure the maximum acknowledgement of your support and hope you will be interested in sponsoring or assisting us with this event. We can discuss these proposals further with you at a time which suits you.
Pony Club Australia Inc. – 2013 National Championships Proudly hosted by the Pony Club Association of Western Australia Inc
Page |2
Pony Club & the Event Pony Club is one of Australia’s largest youth organisations. It provides members with horse riding, equine management and citizenship skills. These experiences form the basis for children to learn many life skills that in turn lead them to being better community members. It is a sporting body that provides a platform for talented athletes to then go on to compete at National and International levels, with many Olympians beginning their early riding with the Pony Club movement. In 2013 the Pony Club Association of Western Australia (PCAWA) will host the National Pony Club Championships on behalf of Pony Club Australia (PCA) from Wednesday 25th September until Monday 30th September 2013, at the State Equestrian Centre in Brigadoon. It will include competitions in the equestrian disciplines of Dressage, Eventing, Showjumping, Mounted Games and Tetrathlon (running, swimming, shooting and riding - a shortened form of the Olympic pentathlon event), for approximately 170 riders aged 12 to 25 years of age. Competitors and their families will come from NSW, VIC, QLD, SA, TAS, WA and the NT. This is a unique sporting event that offers sponsors the opportunity to build their brand and showcase products to a variety of customers. This Event will give brand exposure to thousands of avid equestrian enthusiasts of a wide range of ages on site, and an even greater number, approximately fifty thousand plus, through the Australia wide pre promotion and Event coverage. By sponsoring this event you will be aligning your company with a voluntary youth organisation which exists to promote the physical, mental and spiritual development of young people, seeks to improve health and fitness of its members and has values with a strong focus on fun and family. Your company has the opportunity to leverage its association with; ·
Successful young athletes of Australia, competing at a National level
·
Health and fitness of young people
·
Future Olympians – highlighted during the 1992, 1996, 2000 and 2008 Olympics when the successful Australian Eventing teams comprised former Pony Club members
·
A large dedicated team of volunteers who share the Australian spirit
Pony Club Australia Inc. – 2013 National Championships Proudly hosted by the Pony Club Association of Western Australia Inc
Page |3
The Competitions Dressage The object of Dressage is the development of the horse into a happy athlete through harmonious education. As a result, it makes the horse calm, supple, loose and flexible, but also confident attentive and keen, thus achieving perfect understanding with the rider. A dressage test comprises a set of exercises divided into movements that test the horse’s level of training. Judges look for a well-educated horse that is calm, supple, obedient and correct.
Showjumping A jumping competition is one in which the combination of horse and rider is tested under various conditions over a course of obstacles. The test demonstrates the horse’s freedom energy, skill, speed and obedience. Faults such as knocking down an obstacle, refusing or exceeding the time allowed incur penalties. The winner is the combination who incurs the least number of faults in the fastest time.
Eventing Eventing is a complete test of the horse and rider, demanding experience in three different phases of Dressage, Cross Country and Showjumping. It is a test of speed, endurance and jumping ability. Penalties accrue for failing to negotiate obstacles and exceeding the time allowed.
Mounted Games In 1956 His Royal Highness Prince Philip spoke of his interest in developing a team competition for Pony Club riders who didn’t necessarily have 'show ponies'. He envisaged a series of games on horseback for teams of four riders. His vision was to arrange races that would be exciting for the spectator and rider alike and encourage outstanding horsemanship, skills and balance without the need for 'specialist ponies or horses'. In 1957 Mounted Games emerged as a Pony Club activity in Great Britain and by 1965 the Prince Philip Mounted Games had spread from Great Britain to America, Canada and Australia.
Invitational Tetrathlon The Tetrathlon provides a challenging competition for athletes, combining sound practical horsemanship with other athletic disciplines. The objective is to encourage all round sporting ability, including horse riding. This event is based on the Olympic Pentathlon and includes the following four phases, Running, Shooting, Swimming and Cross Country riding. As PCAWA is hosting the International Tetrathlon in 2014, an Invitational Tetrathlon has been added to these National Championships, however it is not a Championship event. It is hoped that in future years it will be included in the National Championships.
Pony Club Australia Inc. – 2013 National Championships Proudly hosted by the Pony Club Association of Western Australia Inc
Page |4
Event Marketing Plan This event will be marketed by print, electronic media and social media. A website will be devoted to the National Championships which will be used to: ·
advertise the event,
·
impart information to the competitors and their support crew prior to the event,
·
report results daily during the event and;
·
remain as a resource after the event for final results and event wrap up.
Articles will also be featured in the PCAWA E-Blasts and equestrian publications in the lead up and after the finish of this event. E-Blasts, newspaper adverts and flyers may also be used in the lead up to this event to raise awareness and create interest in the field.
Sponsorship Conducting the National Championships will require a budget in excess of $200,000. While some of the budget items will be covered by team entries we will still need to raise a considerable amount of finance to make this event a success. Involvement with such a prestigious event will provide a unique opportunity to promote goods and services Australia wide while supporting Pony Club as a Youth Movement with all its ideals.
Levels of Sponsorship ·
Event Naming Rights Sponsor - $20,000 + GST (1 available)
·
Arena Sponsor - $1,500 - $5,000 + GST (4 available)
·
Discipline Sponsor (Junior & Senior) - $2,000 - $3,000 + GST (10 available)
·
Class Sponsor - $800 + GST (10 available)
·
Trade Stand Sponsor – $100/day or $500 for event duration + GST
·
“Adopt a Jump” Sponsor - $200 + GST
·
Program Advertising - $100 + GST
·
“National Champ” Supporter –$50 + GST
·
Product (Contra) Sponsor
Pony Club Australia Inc. – 2013 National Championships Proudly hosted by the Pony Club Association of Western Australia Inc
Page |5
Event Naming Rights Sponsor Sponsorship amount: $20,000* +GST Sponsorship benefits ·
Event Naming Rights “ Proudly presents”
·
Banners with Company Logo and Event Information to be displayed at the entrance to event, administration stand and presentation area. Signage to be supplied by your company, however it must meet PCAWA criteria.
·
Company name included on rosettes/sashes/rugs/Welcome Packs
·
Acknowledgment of sponsorship in all advertising and media releases for the event
·
Right to broadcast suitable company advertising during the Event. (Details to be provided for commentators)
·
Two individual PCAWA E-Blasts
·
Company representatives to present competition prizes
·
Invitations to the Welcome Dinner x 4
·
Access to Officials’ hospitality area x 4
·
Reserved car parking on all days
·
Banner advertising on our National Championships website and PCAWA website with a link to your website in lead up to event and 12mths after the event
·
Right to trade stand to display and/or sell product
·
Right to display company signage in all competitions up to 4 per competition. Signage to be supplied by your company.
·
Right to include promotional material in the Welcome Packs to be given to each competitor, Team Manager & Coach
·
Full page advertisement in the Event Program (camera ready artwork to be provided by sponsor)
* A combination of cash and contra is welcome, however this must be negotiated and the majority of this sponsorship must be received in cash.
Arena Sponsor (4 available - $1,500 - $5,000 + GST. Price dependant on arena schedule) Sponsorship benefits: · Naming Rights to one arena ·
Right to broadcast suitable company advertising at the beginning and end of the competition (details to be provided for commentators)
·
Invitation to the Welcome Dinner
·
Access to Officials’ hospitality area x 2
·
Reserved car parking on all days x 2
·
Website advertising and link to your website in lead up to the event and 3mths after the event
·
Your logo in the PCAWA E-Blasts for six weeks preceding the event and four weeks post event.
·
Right to trade stand to display and/or sell product
·
Four items of arena signage. Signage to be supplied by your company, however it must meet PCAWA criteria.
·
Right to include one piece of promotional material in the Welcome Packs to be given to each competitor, Team Manager & Coach
·
Half page advertisement in Event Programme (camera ready artwork to be provided by sponsor)
Pony Club Australia Inc. – 2013 National Championships Proudly hosted by the Pony Club Association of Western Australia Inc
Page |6
Discipline Sponsor (10 available - $2,000 - $3,000 + GST) Junior Disciplines $2,000 each and Senior Disciplines $3,000 each Sponsorship benefits: ·
Naming Rights to Championship events for one discipline (excluding Warm Up events)
·
Right to broadcast suitable company advertising at the beginning and end of the competition (details to be provided for commentators)
·
Invitation to present prizes/awards in competition
·
Your Business Name and logo embroidered on the flank of each Presentation Rug for the discipline.
·
Access to Officials’ hospitality area x 2
·
Reserved car parking on all days x 2
·
Website advertising and link to your website on sponsored competition in lead up to the event and 3mths after the event
·
Your logo in the PCAWA E-Blasts for six weeks preceding the event and four weeks post event.
·
Right to trade stand to display and/or sell product
·
Right to display company signage at the class start gate + 2 more pieces on jumps/arena. Signage to be supplied by your company, however it must meet PCAWA criteria.
·
Right to include one piece of promotional material in the Welcome Packs to be given to each competitor, Team Manager & Coach
·
Half page advertisement in Event Programme (camera ready artwork to be provided by sponsor)
Individual Class Sponsor (Warm Up Events - 10 available - $800 each + GST) Sponsorship benefits: · Naming Rights to Warm Up event for one discipline ·
Right to broadcast suitable company advertising at the beginning and end of the competition (details to be provided for commentators)
·
Invitation to present prizes/awards in competition
·
Company name included on rosettes/ribbons for your sponsored class
·
Access to Officials’ hospitality area x 2
·
Reserved car parking on all days x 1
·
Website advertising and link to your website on sponsored competition in lead up to the event and 3mths after the event
·
Right to trade stand to display and/or sell product
·
Right to display company signage at the class start gate + 2 more pieces on jumps/arena. Signage to be supplied by your company, however it must meet PCAWA criteria.
·
Right to include promotional material in the Welcome Packs to be given to each competitor, Team Manager & Coach
·
Quarter page advertisement in Event Programme (camera ready artwork to be provided by sponsor)
Advertising Advertising in the event colour program is available at the following rates: ·
Business card size in business/listing $100 + GST
·
E-Blast Advertising – please contact for quote
Pony Club Australia Inc. – 2013 National Championships Proudly hosted by the Pony Club Association of Western Australia Inc
Page |7
Trade Stand Sponsor Rate: $100/day or $500 for event duration + GST The trade stand area will be located at the central hub of the venue near food outlets and the administration area. This is a chance to exhibit product to horse enthusiasts from across Australia. Sponsorship benefits · Right to a trade stand to display and/or sell product ·
Reserved car parking on all days x 1
·
Website advertising with link to your website on the Trade Stands area 1 month before event and 1 month after the event
·
One piece of promotional material in the Welcome Packs to be given to each competitor, Team Manager & Coach
·
Business Card size advertisement in Event Programme under the business/sponsor listings (camera ready artwork to be provided by sponsor)
“Adopt a Jump” Sponsor Sponsorship amount: $200 + GST Sponsorship benefits · Two items of ground signage, placed by a cross-country jump. Signage to be supplied by company ·
One piece of promotional material in the Welcome Packs to be given to each competitor, Team Manager & Coach
·
Business Card size advertisement in Event Programme (camera ready artwork to be provided by sponsor)
“National Champ” Supporter Sponsorship amount: $50 + GST Sponsorship benefits ·
Listed in the Event Program as a Friend of the National Championships 2013
Product (Contra) Sponsorship An opportunity for your business to be involved with the Pony Club Australia National Championships by providing products or services such as but not limited to: ·
Plants/flowers to decorate arenas/hospitality area
·
Electronic Equipment
·
Gifts for VIP, Judges, Officials
·
Publicity materials for showbags or giveaways
·
Marquee’s & Tents
Sponsorship benefits ·
Listed as an Event sponsor within the Event Program
·
Website advertising with link to your website 1mth before event and 1mth after the event
·
Benefits can be negotiated for major product sponsorship
Pony Club Australia Inc. – 2013 National Championships Proudly hosted by the Pony Club Association of Western Australia Inc
Page |8
Additional Sponsor Information All Sponsors will be: ·
Listed in a Sponsors section in the Event Program booklet
·
Acknowledged over the public address system during the event
·
Trade stands will be given special mentions on the public address system
Summary This major event will attract horse and sports enthusiast from all over Australia. In the week in which this event is conducted your company will have the opportunity to expose its brand to a varied consumer group in a carnival style atmosphere. We hope you take advantage of this opportunity to promote your business to the young riders of Australia and their families and supporters. Thank you for taking the time to consider this proposal. Please contact Jacqui Moon at the PCAWA State Office on 08 9296 1500 or
[email protected] if you have any questions or queries regarding this package.
Pony Club Australia Inc. – 2013 National Championships Proudly hosted by the Pony Club Association of Western Australia Inc
Page |9
