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Poland - Mobile Market Insights and Statistics Description:

Poland has a mature mobile market with high penetration levels indicative of multiple SIM card ownership. A number of mobile network operators offer services along with a number of mobile virtual network operators. The relative high number of mobile network operators suggests consolidation will eventually occur as seen in other markets. Average Revenue per User levels have stabilised after falling in recent years due to retail tariff competition, regulatory mandated reductions in mobile termination rates and take up of mobile services by lower spending consumer segments of the market. 4G networks have been launched and coverage is expected to improve markedly following the anticipated multi-spectrum auction, delivering improved mobile broadband services nationally within three years. This report offers a concise overview of Poland's mobile market, providing profiles of the major operators, covering regulatory and market developments and offering a wealth of statistics. Key developments: Polkomtel trials LTE-B technology; PTK Centertel adopts Orange brand following merger with Telekomunikacja Polska; Multimedia Polska launches an MVNO, offering a range of bundled services; Polkomtel sold for 4.56 billion; SMS use continues solid growth; T-Mobile/ Orange Poland joint venture, approved by the Office of Competition; regulator abandons auctions in the 800MHz and the 2.6GHz bands, aiming to start the process afresh in 2015; Cyfrowy Polsat launches LTE offer; Orange expands mobile wallet offering; regulator signs 800MHz usage agreement with Ukraine; Cyfrowy Polsat buys the mobile TV platform operator Info TV-FM; Visa Europe trials m-payment system for iPhone users; Polkomtel launches LTE with 22% population coverage; regulator eases cuts in MTR in exchange for network investment; operators secure 1800MHz spectrum at auction, Tele2 Polska launches as an MVNO; regulator's 2012 market data report; telcos' operating and financial data to Q2 2014; recent market developments. Companies covered in this report include: CenterNet, Polkomtel, T-Mobile, P4/Play, PTK Centertel, Mobyland, Orange Poland.

Contents:

1. Synopsis 2. Mobile communications 2.1 Overview of Poland's mobile market 2.1.1 Mobile statistics 2.2 Regulatory issues 2.2.1 GSM licences 2.2.2 Third Generation licences awarded 2.2.3 Fourth GSM licence/fourth 3G licence auction 2.2.4 800MHz spectrum 2.2.5 2.6GHz 2.2.6 1800MHz spectrum 2.2.7 Mobile Number Portability (MNP) 2.2.8 Mobile Termination Rates (MTRs) 2.2.9 Roaming 2.2.10 Network sharing 2.2.11 Standard interfacing 2.3 Mobile technologies 2.3.1 Digital 2.3.2 Third Generation mobile 2.3.3 Fourth Generation mobile 2.4 Major mobile operators 2.4.1 PTK Centertel/Orange 2.4.2 Polkomtel/Plus GSM 2.4.3 T-Mobile Poland 2.4.4 CenterNet 2.4.5 Mobyland

2.4.6 Mobile Virtual Network Operators (MVNOs) 2.5 Mobile voice services 2.5.1 Prepaid cards 3. Mobile Messaging 3.1 Short Message Service (SMS) 3.2 Mobile data services 3.2.1 General Packet Radio Service (GPRS) 3.2.2 Enhanced Data for GSM Evolution (EDGE) 3.2.3 High Speed Packet Access (HSPA) 3.2.4 Long-term Evolution (LTE) 3.2.5 Mobile TV 3.3 Mobile content and applications 3.3.1 M-payment 4. Related reports Table 1 Mobile market revenue 2009 - 2014 Table 2 Mobile subscribers and penetration rate historic 1995 - 2004 Table 3 Mobile subscribers and penetration rate 2005 - 2014 Table 4 Mobile market share of revenue by operator 2009 - 2012 Table 5 Mobile market share of subscribers by operator 2009 - 2012 Table 6 Mobile market traffic and annual change 2006 - 2014 Table 7 Mobile number portings 2009 2012 Table 8 Retail roaming charges, voice, SMS, data 2010; 2012; 2014 Table 9 Roaming traffic (voice, SMS, data) 2007 - 2012 Table 10 Orange mobile services revenue 2010 - 2014 Table 11 Orange subscribers 2007 - 2014 Table 12 Orange total monthly ARPU 2010 - 2014 Table 13 Orange data ARPU share 2008 - 2012 Table 14 Polkomtel subscribers 2009 2010; 2012 Table 15 Polkomtel financial data 2009 - 2012 Table 16 Polkomtel annualised ARPU 2008 - 2009 Table 17 T-Mobile subscribers 2007 - 2014 Table 18 T-Mobile financial data 2005 - 2014 Table 19 T-Mobile ARPU and churn 2005 - 2014 Table 20 Play mobile subscribers 2007 - 2013 Table 21 Netia mobile subscribers 2010 - 2013 Table 22 Ratio of prepaid to postpaid subscribers 2003 - 2013 Table 23 Orange prepaid subscribers 2003 - 2014 Table 24 T-Mobile prepaid subscribers 2005 - 2014 Table 25 SMS messages sent and annual growth 2006 - 2014 Table 26 MMS messages sent and annual growth 2006 - 2014 Table 27 Mobile data traffic 2008 - 2014 Chart 1 Mobile subscribers and penetration rate 2000 2014 Chart 2 Orange total monthly ARPU 2009 2013 Chart 3 Polkomtel financial data 2009 2012 Chart 4 T-Mobile financial data 2005 2014 Exhibit 1 2G spectrum awarded in Poland

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