Platinum Sponsorship Package 2010

Platinum Sponsorship Package 2010 The Lao Rugby Federation A Young Rugby Fan Shows Off Her Skills Who Are We? The Lao Rugby Federation (LRF) was for...
Author: Emery Grant
4 downloads 0 Views 481KB Size
Platinum Sponsorship Package 2010 The Lao Rugby Federation A Young Rugby Fan Shows Off Her Skills

Who Are We? The Lao Rugby Federation (LRF) was formed in 2001. Since then, the LRF has gone on to gain full membership of the Asian Rugby Football Union (ARFU), associate member status of the International Rugby Board (IRB) and most importantly, registration with the Lao National Sports Committee (NSC). The LRF is the governing body for all rugby union activities within the Lao PDR and activities are focused on developing the sport through school and community development projects, supporting domestic and elite teams to improve and developing local capacity to provide transparent and accountable financial and administrative support to the sport.

Why Become a Platinum Sponsor? Platinum sponsorship of the LRF is the pinnacle for sponsors of Lao Rugby. Along with the comprehensive benefits available for platinum sponsors, platinum sponsorship also demonstrates commitment to the key rugby values of fairplay, teamwork, discipline and respect. Platinum sponsorship also demonstrates your company’s understanding of the importance of sport in providing Lao athletes from the grassroots to elite levels with the opportunities to develop key life-skills and values for use throughout their lives; these factors can all positively influence your corporate image.

A Lao Men’s National Team Player Coaches Young Players at a Residential Rugby Camp in May, 2009 Outside of Vientiane

Platinum support for the LRF ensures that the Lao Rugby Federation has access to the resources that make it possible to allow rugby players and adminstrators across the LRF’s activities to continue to participate in the sport of rugby union. In addition, platinum sponsorship of the LRF provides your company with the opportunity to be associated with the an elite group of sponsors including ANZ Bank, the Australian Government. EDF, Silver Heritage, Vientiane Direct Supplies, the Asian Rugby Football Union and Vientiane College amongst others.

Our Mission

To provide opportunities for men and women, boys and girls, social and elite players and those in urban and rural areas to participate in the sport of rugby union, whilst ensuring that health benefits and personal development opportunities are realised to their fullest extent.

Why Support Rugby? Rugby is a unique sport that provides opportunities for athletes of all shapes and sizes and the LRF has an enviable record of strong participation across socio-economic groups and gender. Although rugby is a relatively new sport to the Lao PDR (the LRF was founded in 2001), public interest in the sport is overwhelmingly positive and this provides your business with a unique marketing opportunity. In addition, LRF teams have seen success on the international stage and continue to be ambassadors for sport in the Lao PDR. In addition to the LRF’s weekly rugby development activities, 2010 will see the LRF host 3 IRB-sanctioned international competitions; each of these events will provide an excellent opportunity to highlight platinum support for rugby development in the Lao PDR at all levels of the game.

What Do We Do?

Lao Rugby currently supports around 15 coaching and playing sessions per week in Vientiane with schools, community groups, junior and senior domestic teams and men and women’s national teams. The LRF also works to develop local capacity to adminster the sport to international standards and is an active member of the regional rugby community.

Where Do We Work? Lao Rugby currently undertakes activities in 7 schools, 2 centres for vulnerable children and is soon to begin work in the National Drug Rehabilitation Centre. In addition, the LRF currently boasts 2 senior men’s clubs and 2 senior women’s clubs along with National Teams for both men and women. 2009 also saw outreach activities undertaken in Savannakhet and Luang Prabang with several hundred children attending these events. All of the LRF’s development work is undertaken by Lao Rugby Development Officers, with 5 staff currently employed by the Federation. All staff are accredited IRB Level One coaches and hold the IRB’s Rugby Ready qualification.

Platinum Sponsorship Benefits - Community, School and Elite Rugby School and Community Rugby

Elite Rugby

Visible logo shirt sponsorship on one school or community group in the LRF’s school and community rugby projects; this will be reflected in all associated media

Men’s National Team training and playing shirt primary logo

Prominent pitch-side logo visibility at all LRFhosted school/community rugby development activities (4 banners measuring 6m x 1m); usually 4 sessions per week

Title sponsorship of the Mekong Competition reflected in all associated media (including posters, flyers and adverts)

Prominent logo visibility on all LRF rugby development officer shirts worn during all LRF-related activities including school and community coaching Name sign branding of the LRF’s training facility with the platinum sponsor’s logo

Under 20s Men’s National Team training and playing shirt primary logo Women’s National Team playing shorts logo visibility

Prominent pitch-side logo visibility at all home National Team competition venues (4 banners measuring 6m x 1m) Prominent pitch-side visibility at the National Team training venue (4 banners measuring 6m x 1m) 1 full page advert in all National Team match programmes A pre-Mekong Competition press call with the Men’s National Squad 1 full page match programme advert in each of the 3 LRF hosted competitions during 2010

Domestic Rugby Primary training and playing shirt sponsorship of the Vientiane Cheetahs women’s team; this will be reflected in all associated media

VIP access to all LRF hosted international competitions and branded sponsorship of the VIP area for the Mekong Competition Branded training balls for all LRF elite rugby training activities

Shirt sponsorship of all domestic match officials

A Rugby Development Officer Works with a Local School Team

A Young Girl Enjoys Her First Taste of Rugby in Savannakhet During Outreach Activities Undertaken by the Men’s National Team in March 2009

2010 Platinum Sponsorship Level Platinum sponsorship for 2010 is set at 20,000 USD for 12 months; the LRF is also keen to enter into a long-term platinum sponsorship agreement and would be willing to discuss how this would work with any potential platinum sponsor.

Federation-Wide Platinum Sponsorship Benefits

Individual Press Releases The LRF will issue a monthly press release highlighting the various aspects of platinum sponsor support. These releases will be carried in local print media, on the LRF website and circulated through the LRF’s extensive electronic mailing list. In addition, all press releases will carry the platinum sponsor logo highlighting the level of sponsorship.

Lao Rugby Office Visibility The Lao Rugby Federation office will carry a prominent banner displaying the logo of the platinum sponsor highlighting their support for rugby in the Lao PDR. The LRF office is located in a visible, city-centre location and provides an excellent opportunity for brand exposure.

Website Visibility The Lao Rugby Federation will provide primary logo visibility on the LRF website, with a clickthrough logo of the platinum sponsor. The LRF website currently averages more than 1,000 visits per month.

Branded Media The LRF will provide the platinum sponsor with branded photos and videos of LRF activities for use in highlighting their support for rugby development in the Lao PDR. This also includes sponsor access to LRF media for publicity usage (the LRF will retain copyright of all images).

Brand Exposure The Lao Rugby Federation will ensure that the platinum sponsor logo/brand is visible at all LRF events including school/community, domestic and international events and competitions. This will also include all pre-competition advertising through a variety of media channels including the LRF website, flyer drops, poster distribution and TV/radio advertising.

Request a Tailored Package Should your business require something specific from your platinum sponsorship of the LRF, please do not hesitate to contact us to discuss the development of a tailored sponsorship package to suit your needs. If there is anything further that the LRF can do to secure your support, please do not hesitate to contact us.

For more information on platinum sponsorship of the Lao Rugby Federation or if you have any questions, please contact Chris Mastaglio on:

[email protected] +856 21 223 812 +856 207 834 285

www.laorugby.com