Placement Program Best Practices & Quality Issues

Placement Program Best Practices & Quality Issues GIC 2013 SIngapore Peter Nonhof Msc ([email protected]) King Willem Alexander Internation...
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Placement Program Best Practices & Quality Issues GIC 2013 SIngapore Peter Nonhof Msc ([email protected])

King Willem Alexander

International Tourism Management BBA Program • • • • •

Since 2002 46 Employees/31 FTE Appr. 800 students 36 Different Nationalities Sites in Qatar, Bali, Thailand and South-Africa • PBL, CBL and Project Based

Study Program Year 1 Module 1

Module 2

Introduction to Tourism

Organisations & Personnel 1

English 5/22/2013

Module 3

Tourism Marketing

Workfield Orientation 4|

Module 4

Tourism Perspectives

Self Management

Study Program Year 2 Module 1

Organisations & Personnel 2

Module 2

Module 3

Module 4

Tourism Resource Development

Destinations Marketing & Management

Tourism Industry Operations

Languages(French/Spanish or German)

5/22/2013

5|

Self Management

Study Program Year 3 Module 1

Strategic Management

Module 2

Module 3

Tourism Research Project

Module 4

Minors (AO)

Community Tourism Heritage Tourism Adventure Tourism …………………. Or Foreign Exchange / Grand Tour

5/22/2013

6|

Study Program Year 4 Placement 30 weeks (Starting September or February) Dissertation 12 weeks

5/22/2013

7|

Step 1: Preparation stage • Year 1, 2 and 3: APA referencing, Reporting, Guest Lectures, Field Trips, Research, Intercultural Sensitivity, Alumni meet & Greet …… • Year 3: Application Training, Building CV, Information Sessions and Dissertation Setup • Year 3: After Information Sessions  Student fills out Enrollment Form & Schedules an Intake Interview

Placement Fantasy • Nightmare

• Dream

Step 2: Placement Hunt • Search in Long Lists of Existing Contacts (83%) Name

vv

Firstname

Adams

Marie

Alex

Indra

Baken

Thijs

Barth Berhout

Ulrike Martijn

Bonow

Anneke

Boven

Marijke

Brouwer

Prem

Bult

Kristina

Cheung

Esther

Doorn Dorst Eder

van

Nathalie Astrid Chantal

Company City & Country Belgien Tourismus Wallonie - Bruessel KÖLN, Germany Duitse Nationale Dienst voor Toerisme Brussel, België Toledo Tour Guide Association Belize, Central America Toledo Tour Guide Association Belize, Central America Travalco, Miami, USA Hamburg Tourismus GmbH HAMBURG, Germany Belize Lodge & Excursions Ltd. Belize City, BELIZE Dive Safaris Aruba Hotel and Tourism Association Benelux Chamber of Commerce in China Belize Lodge & Excursions Ltd. Bizztravel Club Méditerranée SA

Philipsburg, Sint Maarten Oranjestad, Aruba Chaoyang District, Beijing 100027, CHINA

Belize City, BELIZE GRONINGEN Eschborn, GERMANY

Stand at the ITB Berlin March 2013

Or • Independent Search and Approval (17%) • Requirements: Introduction period then assistant to a manager or project In the Tourism Industry Level of Job Description (BBA) Company Supervisor

Discussion: There is definitely a need to have some sort of a Global Quality Placement Network.

Step 3: Contracting/Supervision • Watertight / Legal stuff • Details about Start/Finish, Compensation, Expenses and Job Description • Visa/Permits • Safety/Security • Insurance/Vaccination • Grant?

Hier Contract

Step 4: Running the Placement Placements 2012/2013

Netherlands 41 Europe 109 Intercontinental 33

• 23 Stenden Supervisors appointed by Region

• Company Supervisor

What it takes • • • • • • •

3 Progress Reports + Self Assessment Institution Report Company Appraisal (Half Way/The End) Dissertation Proposal (Half Way) Final Placement Report Final Dissertation + Interview Emergency Plan

Competencies Self Assessment: Knowledge / Attitude / Skills

One Skype call is better than a thousand e-mails

Emergency Plan / Prepared for the Worst

Discussion:

To Visit or Not To Visit?

Step 5: Rounding off • Dissertation & Final Interview • Company and Student Evaluations • Graduation Ceremony

Dissertation Dissertation: Start-up Submit Proposal (after 7 or 15 weeks)

Continue with Dissertation (with Supervisor) Dissertation: Progress Check Continue with Dissertation (with Supervisor) Submit Completed Dissertation

Dissertation Interview and Assessment

Company Evaluation Dear Sir or Madam, Some time ago, a Stenden Student started his/her internship at your company. Thank you very much that you give young people the chance to start their professional career at your business. We are very interested in your opinion about the student and our program we offer. Therefore we would like to ask you to fill out this questionnaire. This will help us to improve our program and to prepare our students for their internship and will take you only 5 minutes. Thank you very much! Stenden University http://enquete.stenden.com/nq.cfm?q=3be02fcc-5056-8300-4b0f-ef0a235150fd

Results Company Evaluation 2012/2013 1. Better understanding of Tourism & Travel Technology 2. Two different (shorter) placements 3. Excellent students 4. Add more industry related practical knowledge 5. Focus less on research

Student Evaluation Dear Student, Some time ago, you started your internship as one of the last steps of your studies before graduation. We are very interested about your opinion about the placement company, your progress and our program we offer. Therefore we would like to ask you to fill out a questionnaire. This will help us to improve our program and to prepare the next generation of students for their internship and will take you about 5 minutes. Thank you very much! Stenden University http://enquete.stenden.com/nq.cfm?q=3bbf65e0-5056-8300-4ba0-f9da168e1319

Results Student Evaluation 2012/2013 1. Social and communicative competencies 2. Self management 3. Organising, controlling and improving business processes 4. Development of vision and changes 5. Balancing between people, planet and profit 6. Initiating, creating and marketing new products

Step 6: Alumni Network

Alumni Careers Tourism Industry 54% Other Industry 36%

Study Program 7% Unemployed 3%

Discussion:

The Future Scenario’s of International Placements?

International Accreditation 1. 2. 3. 4.

Status of the institution Governance and administration Vision, mission, objectives Courses/programmes, curriculum and graduate outcomes 5. Approach to teaching and learning 6. Planning, programme review and quality assurance mechanism

International Accreditation Cont’d 7. Level of internationalisation 8. Physical resources and facilities 9. Student support services 10. Industry advisory board 11. Staffing resources 12. Financial resources 13. Memberships, partnerships, community engagement & social responsibility 14. Areas of Excellence

International Benchmark 2012

An updated Competency Profile By Autumn 2013

The rough road towards Learning Outcomes (20??)

Discussion:

Any Experience Working with Learning Outcomes?

Thanks for your Attention

[email protected]