Philips Avent Range
Tim Bishop Jan 16
Philips Avent Range 2016
Philips Avent Sterilisers Sterilisers are typically the first feeding product to be bought, mostly before birth. Dr. Jay Gray from Birmingham Children’s Hospital, UK explains: “sterilising your baby feeding equipment and thoroughly washing your hands before preparing your baby’s feed will help protect your baby.”
47% of purchases are driven by WOM .
All our sterilisers are compatible with both Natural and Classic+ Philips Avent bottles
Micro Steri Bags SCF297/05 SRP £10
Micro Steri SCF281/02 SRP £26 Promo £13
2-in-1 Steriliser SCF922/01 SRP £45 Promo £30 3-in-1 Steriliser SCF284/01 SRP £60 Promo £48
Comfort Breast Pumps Unique design Sitting comfortably allows mothers to relax and express more milk, more easily Soft massage cushion with velvety texture Comfort petals stimulate the breast when expressing
Comfort Manual BP, SRP £36 Promo £24
Comfort Single Electric BP, SRP £115 Promo £92
Avent mums can safely store their breast milk with our breast milk containers. Comfort Manual Breast Pump with Breast Milk Container SCF330/13 SRP £45 Promo £27
Convenient design Compatible with all Avent breast pumps and Classic +/Natural teats
Breast Milks Containers SCF618/10 SRP £15, Promo £12
Our focus remains on maximising the strength of our Core range
OBJECTIVE
INSIGHT
Bottles & Accessories are the entry point into our brand Bottles & Accessories are among the 1st baby care products bought by consumers
75% of mums buy bottles pre-birth in 2nd/3rd trimester
We need to ensure that these first products bought are from Philips Avent
because 90% of mums stay loyal when happy with the 1st brand purchased
Avent bottle ranges – Made in the UK Differentiating based on consumer insights
Soft silicone teats
Trusted by mums since 1984
9oz Clear Triple Pack
Twin Packs SCF560/27, SCF563/27, SCF564/27, SCF565/27
SCF563/37 SRP £14.50
Newborn Starter Set
4oz & 9oz Clear £10.50
9oz Pink & Blue £12
All Philips Avent twin & triple bottle range has national promo save 20% however Pink/Blue is supported save 1/3rd Philips Avent have a range of single, twin and triple packs available.
SCD371/00 SRP £28, Promo £14
Twin Packs: SCF690/27,SCF693/27
Triple Pack SCF693/37 SRP £18.50
Newborn Starter Set
4oz & 9oz Clear £13.50 All Philips Avent twin & triple bottle range has national promo save 20%
Philips Avent have a range of single, twin and triple packs available.
SCD290/01 SRP £30 Promo £20
2015 Q4 Launch “Newborn 2oz Bottle”
SC699/17 RRP £6.50
2015 Bottle Portfolio – All Available Now Single Pack 4oz/125ml
2oz/60ml 4oz/125ml
9oz/260ml
Twin Pack 4oz/125ml
9oz/260ml
Triple Pack
NBSS 2x 4oz/125ml 2x 9oz/260ml
Avent Teats – Made in the UK Teats are available in different flow rates
Philips Avent offers 4 different flow rates (in Classic+ & Natural) to keep up your baby‘s growing needs. Philips Avent teats all have our anti-colic system built this means less parts to wash and sterilise, easy assembly and most importantly a comfortable feed for baby Newborn (1)
SCF651/27, SCF652/27, SCF653/27, SCF654/27 SCF631/27, SCF632/27, SCF633/27, SCF634/27
Slow Flow (2)
Medium Flow (3)
Fast Flow (4)
Avent accessories Fast Bottle Warmer SCF355/00, SRP £32 • • •
Warm milk evenly with no hotspots, preserving the quality of the milk Fast warming – a 150ml bottle of breast milk is perfectly warmed in just 3 minutes Convenient defrost function
ThermaBag SCD150/60, SRP £17 • •
Ideal for feeding on the go Holds 2 Philips Avent feeding bottles or 4 VIA Cups. Its double insulation layer keeps milk cold or water hot for up to four hours
Avent accessories Bottle Brush SCF145/06, SRP £5
Milk Powder Dispenser SCF135/06, SRP £5
Sealing Discs SCF143/06, SRP £5
Day Pads SCF254/30, SRP £4.50
Night Pads SCF253/20, SRP £4.50
Avent soothers Philips Avent recognizes that every baby is unique and develops at its own course. We have 30 years of experience in developing products for mums and babies and are working together with Healthcare Professionals globally. We used all our combined knowledge and insights in the creation of our Soothing range
Orthodontic teat Philips Avent flat, drop-shaped symmetrical teats respect the natural development of your baby's palate, teeth and gums, even if the soother ends up upside down in the mouth.
High quality silicone Silicone teat is taste- and odour-free so it's more likely to be accepted by your baby. The silicone is smooth, transparent and easy to clean, and it doesn't get sticky. The teat is strong and long-lasting, and will not discolour over time.
Design is an important factor for mums when buying a soother
Design
Why? • Design key driver when buying a soother (30%), second only to brand* • 25% of shoppers have not decided on brand before they come to store therefore design is key to their purchase journey* • Refreshment of designs is necessary to follow trends • Staying competitive * Source: IPSOS Shopper Understanding study 2012
How? • Marketing Intelligence testing in US and UK with 200 mums (focusing on purchase intent) • Structurally checking designs performance when in market • Long term Illustration strategy based on trends
2015 Soother Portfolio New for Q4
Design Refresh Q3
Mini
British
Design Refresh Q3
Additional Pink SKU Q4
Translucent
Fashion
Freeflow
Contemporary
Animal
Nighttime
SCF170/18
SCF172/18
SCF178/23
SCF180/23
SCF182/23
SCF176/18
SCF170/22
SCF172/22
SCF178/24
SCF180/24
SCF182/24
SCF176/22
0-2 months
SCF151/03
0-6 months
6-18 months
SCF172/30
Toddler Drinking Solutions Make the transition easy from bottle to cup with Philips Avent. The Easy Sip cup is fully compatible with the Classic+ range allowing baby to adjust from teat to spout and begin gripping handles. Mixed pack available.
6 months+
12 months+
Toddler Feeding Solutions Combined Steamer Blender SCF870/21 SRP £118.50 Promo £94.80 (20%) • • • •
Time saving one jar preparation Perfect steaming to keep meals rich in nutrients Nutritious meals made easy – steam and blend vegetables, meat, fish or pulses Tailored recipes from child nutritionist
Effortless nutritious baby meals: The new 4-1 Healthy BabyFood Maker • • • • • • • •
RRP £130 (tbc) Launch Jan 2016
Time saving one jar preparation Perfect steaming to keep meals rich in nutrients High power blender, specially designed for the desired consistency Defrost and re-heat NEW FEATURES 750ml jar for multiple meals in one go Dishwasher safe, easy to clean Tailored recipes from child nutritionist No stress, beep alert notifies when ready
Monitoring
Whether in baby’s room or in the bath, parents want the reassurance that their little one is safe and secure.
Bath & Room Thermometer SCH550/20, SCH550/21 SRP £17
Dect Baby Monitor SCD505/01 SRP £70
Dect Baby Monitor SCD560/01 SRP £100 Dect Baby Monitor SCD580/01 SRP £145
Monitoring 2.4 inch color screen Wall mountable
Plays lullabies on remote
Soothing Nightlight
Voice activation mode
Sound activation lights
Digital Video Monitor SCD603/01 SRP £160, Promo £128
New video monitor coming in H2 2016 with talkback feature
The most reliable smart monitor from Philips With SafeConnect Technology uGrow Smart Baby Monitor | H2 2016 SafeConnect Technology • • • • •
Works across all networks for the most reliable connection Automatically reconnects and notifies if it cannot be restored Optimizes audio and video quality for a continuous connection Works even when using other applications on your phone Easily turn off all viewers for a private moment
Personalized to your needs • • • • • • •
Up to 10 cameras supported, 3 simultaneous viewers Up to 720p HD day & night vision quality Room humidity and temperature monitoring and recording A selection of lullabies for calm, contented sleep Multi-color nightlight to soothe your baby to sleep Reassuring Talkback function Snapshot to capture your baby's special moments
SCD860/05 RRP £180 Promo £144 (save 20%) Launch April 2016 * Depending on server availability and approbation
POS Instore & Online to drive visibility to UGrow Online content, Product comp charts, assets, banners A+Content available for online & print pages
Summary of Philips Avent Recommendations Product
RRP
Launch Availability
Microwave Steriliser Bag SCF297/05
£10
Available Now
Microwave Steriliser SCF281/02
£26
Available Now
2-in-1 Electric Steam Steriliser SCF922/01
£45
Available Now
Manual breast pump SCF330/20 & SCF330/13
£36 & £45
Available Now
Single Electric Breast pump SCF332/01
£115
Available Now
Breast Milk Containers SCF618/10
£15
Launch Availability
Summary of Philips Avent Recommendations Product
RRP
Launch Availability
Classic+ & Natural Bottles – Various 260ml Twin & Triple Pks Newborn Starter Sets All Teats Pks
Launch Availability
Fast Bottle Warmer SCF355/00
£32
Available Now
ThermaBag SCD150/60
£17
Available Now
Bottle and Teat Brush SCF145/06
£5
Available Now
Milk Powder Dispenser SCF135/06
£5
Available Now
2015 Bottle Portfolio – All Available Now Single Pack 4oz/125ml
2oz/60ml 4oz/125ml
9oz/260ml
Twin Pack 4oz/125ml
9oz/260ml
Triple Pack
NBSS 2x 4oz/125ml 2x 9oz/260ml
Avent Teats – Made in the UK Teats are available in different flow rates
Philips Avent offers 4 different flow rates (in Classic+ & Natural) to keep up your baby‘s growing needs. Philips Avent teats all have our anti-colic system built this means less parts to wash and sterilise, easy assembly and most importantly a comfortable feed for baby Newborn (1)
SCF651/27, SCF652/27, SCF653/27, SCF654/27 SCF631/27, SCF632/27, SCF633/27, SCF634/27
Slow Flow (2)
Medium Flow (3)
Fast Flow (4)
Summary of Philips Avent Recommendations Product
RRP
Launch Availability
Breast Pads SCF253/20 SCF254/30
£4.50
Available Now
Soother Range MIXED
£4.90
Available Now
Easy Sip Cup MIXED
£3.50
Available Now
Combined Steamer Blender SCF870/21
£118.50
Available Now
4-in-1 Healthy Baby Food £130 (TBC) Maker SCD875/01
Q1 2016
Summary of Philips Avent Recommendations Product
RRP
Launch Availability
Bath & Room Thermometers SCH550/21, SCH550/20
£17
Available Now
DECT Monitor SCD560
£100
Available Now
DECT Monitor SCD580
£145
Available Now
Digital Video Monitor SCD603
£160
Available Now
UGrow Smart Monitor SCD860
£180
Q2 2016
Thank you