Hamilton and Auckland Offices

ph: +64 7 827 3988 mob: +64 21 667 181

PO Box 348

email: [email protected]

Hamilton 3240

web: www.campbellconsulting.co.nz

Campbell Consulting

New Zealand

Hamilton and Auckland Offices

ph: +64 7 827 3988 mob: +64 21 667 181

PO Box 348

email: [email protected]

Hamilton 3240

web: www.campbellconsulting.co.nz

Campbell Consulting

New Zealand

Cu r r i cu lu m V i tae

Gordon Campbell Strategist, Conceptual Development, Feasibility, Strategic Business Consultant.



C u r r e n t & P r e v i o u s D i r e c to r P o s i t i o n s Director of Campbell Consulting

2001 - Present Day

Chairman of Donovan’s Chocolates

2006 - Present Day

Chairman of King Street Advertising

2005 - 2008

3 years

Director of KPMG Tourism & Leisure

1995-2001

6 years

Director at KPMG

1995-2001

Director & Trustee, Tourism Auckland

1998-2006

9 years

Chairman of NZ Organics Establishment Board

2003-2006

3 years

Advisor to Sealink Australia Board

2004-2006

2 years

Director of Campbell Research Ltd

1985-1994

10 years

1981-1995

14 Years

1995-2000

5 Years

(Government appointment)

Major Project Development Director in Asia & Australia

CEO & Owner Campbell Advertising & Campbell Marketing Ltd Offices in Hong Kong, Sydney, Auckland & Perth. 100 Staff.

Director of Laura Fergusson Trust, Auckland

I n d u s t r y E x p e r i e n c e 20 years in business consultancy, business strategy, market development, high level marketing, branding, tourism, hotels, the conference & convention industry, regional & national development, strategic planning, strategic marketing, research, market & financial feasibility. 15 years experience in strategy & strategic business advice to major corporates & local government. Concept development of major new initiatives for businesses & organisations.

I n t e r n at i o n al & Lo cal E x p e r i e n c e Gordon Campbell is a Business Strategist & Marketing Specialist with high market credentials throughout New Zealand & overseas. He directed an 80-person strategic marketing operation in Hong Kong for four years & in Sydney for three years. He has also worked in China, Japan, the United States & England. Gordon has won various business & marketing awards in Asia, Australia & the USA. An insightful & firm grasp of current & potential market & consumer trends, an ability to look at any project undertaken through the eyes of the customer, are Gordon’s hallmarks. Gordon undertook numerous highly profiled projects overseas in many countries over a 7 year period & throughout New Zealand whilst he was director of KPMG New Zealand 1995-2001 & with Campbell Consulting 2001 - present day. He is recognised as a leading consultant in his field by his peers. He is respected for his vision & hard working ethic.

Ed u cat i o n International Marketing Studies - Various International Strategic Studies - Various



P r o f e s s i o n al A s s o c i at i o n s Full member of the New Zealand Market Research Society Associated with International Marketing Companies Associated with International Strategy Organisations



Awa r d s New Zealand Tourism Award for Excellence Various Australian & US Hotel marketing Awards Marketing Excellence Awards in Australia & the USA



B oa r d E x p e r i e n c e Over the past 20 years Gordon Campbell has been responsible as a specialist consultant & advisor to many companies & their boards in Auckland, Hamilton, Wellington, Sydney & Hong Kong.



P u bl i cat i o n s Business articles on Gordon Campbell in NZ public & trade media e.g. North & South, National Business Review & The New Zealand Herald. Articles re: marketing awards in Australian & Asian Media.

Sp e c i f i c E x p e r i e n c e Creator of Auckland’s brand for 23 years ‘Auckland City Of Sails’ Initiator of Auckland’s City of Sails Convention Destination Group, consisting of a membership of Sheraton, Hyatt, Regent, Air NZ, Auckland City, Tourism Auckland, NZ Tourism Board, Hertz, Avis & Conference Management Companies. Strategic marketing advisor for the opening & international marketing of 30 major ITT Sheraton Hotels in Hong Kong, China, Singapore, Thailand, Philippines, Indonesia, Taiwan, Korea, Japan, Australia, Fiji & New Zealand. Strategic Marketing for New Zealand products in international markets, including China, South East Asia & Australia. Strategic Business advice including research, strategy, growth plans, restructuring, market development, brand recommendations, conceptual development, feasibility, strategic marketing & financial feasibility for major corporates & organisations including the following: Auckland City Council - Western Viaduct, including Wynyard Wharf Fletchers - CBD Auckland Development Projects Port of Tauranga - Strategic Plan Auckland Regional Council - Feasibility for future America’s Cup events ITT Sheraton Hotels - International advertising & marketing for 30 major hotels in Asia, Australia, NZ & Japan Hong Kong Convention Centre - Market Feasibility Sky City Auckland - Convention Centre Feasibility & Business Case Major Banks and Investments companies - Strategic Marketing Tourism New Zealand - Conceptual Projects America’s Cup Village - Market Feasibility & Options Study CDL Hotels Ltd - Brand Recommendations Milford Sound - Concept Development WEL Networks - Raglan Wind Farm Strategy Telstra Clear Pacific - Events Centre Manukau City Auckland, Feasibility, Business Case & Branding Sealink - Ferry Feasibility Study Donovan’s Chocolates - Market Strategy Grand Hotel Auckland - Market Feasibility Six Continents Hotels - Expert Witness Mitre 10 - Strategic Marketing Regional Tourism Organisations - Audits & Market Strategy Feasibility Major Convention Centre Auckland Expert Witness for numerous corporates, banks, tourism & hotels Hopper Developments - Hotel & Waterways Development Feasibility Major stadia & event centre projects throughout New Zealand - Market Feasibility & Concepts Poronui Lodge - International Marketing Strategy University of Waikato Event Centre - Business Case Scenic Cellars - Strategic Marketing Plan & Market Positioning

Ov e r s e a s E x p e r i e n c e Hong Kong China Japan South East Asia Australia England United States of America

R e f e r e e s G r a e m e Os b o r n e

Chief Executive Tourism Auckland

09 979 7070

Dav i d B u r t Events Director Tourism New Zealand

021 994 781

M i ch a e l S a n d e l i n Solicitor Stafford Klaassen Ltd

09 520 6909

Da l l a s F i sh e r Entrepreneur NDA Engineering

021 331 763