PET-SENTIALS: A Holistic Dietary Supplement for Pets

PET-SENTIALS: A Holistic Dietary Supplement for Pets www.pet-sentials.com PET-SENTIALS: A Holistic Dietary Supplement for Pets Introduction Animal...
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PET-SENTIALS: A Holistic Dietary Supplement for Pets

www.pet-sentials.com

PET-SENTIALS: A Holistic Dietary Supplement for Pets

Introduction Animal food formulations currently available on the market are targeted to meet the specialized needs of animals such as obesity, bone loss, etc., and across different ages and different breeds. Other product formulations cater to different energy requirements among animals. However, health problems, diarrhea, congestion, flatulence, lack of appetite, vomiting, loss of hair, unspecific itching of the skin, or skin diseases may result from the intake of processed pet food products. Researchers have therefore, developed ingenious solutions incorporating different ingredients depending on usage or product form, in attractive tastes or varieties. The dietary supplement for a pet should aim at preventing or diminishing health problems or to improve the health and well-being of the pet. Since pets such as cats and dogs are domesticated, a food supplement is even more desirable, if only to avoid the health burden at home from sick pets. For instance, a pet’s diarrhea, vomiting, and loss of hair can damage the domestic environment by polluting carpeting and upholstery. Any flatulence and skin disease, foul smell of the pet can easily spread around. The behavioral issues associated with sick pets are also a challenge (Hora, R. Pet food supplement. European Patent EP 1151675 B1. Filed May 2001, Published Oct 2005). The key is to provide an all-in-one solution, a flavorful blend of natural ingredients which provides comprehensive nutrition for your pet in a single daily supplement, obviating the need for additional supplements. PET-SENTIALS has been developed as a comprehensive natural supplement as it provides in one proprietary blend, a complete nutrition for complete vitality formula. It is indicated for dogs and cats. These super-premium ingredients provide the best care for: • Superior joint support • Superior digestive health for pets • Benefits of Vitamin E • Support for longevity • Healthy skin and coats in pets • Developing strong teeth and oral health The secret to its success is attributed to its active ingredients including: 1. Noni, or Indian mulberry (Morinda citrifolia); 2. Tibetan Rhodiola spp.; 3. Soy lecithin; 4. Vitamin E; and 5. Flax and flax seed.

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PET-SENTIALS: A Holistic Dietary Supplement for Pets

1.

Noni, or Indian mulberry (Morinda citrifolia)

The Indian Mulberry plant, Morinda citrifolia L., is a shrub or small or medium-sized tree 3 to 10 meters high. It grows wildly as well as cultivated in plantations across tropical coastal regions around the world and in small individual growing plots. The plant has rounded branches and evergreen, opposite (or spuriously alternate), dark, glossy, wavy, prominently-veined leaves that are broadly elliptic to oblong, pointed at both ends, 10-30 cm in length and 5-15 cm wide. Morinda citrifolia flowers are small, white, 3- to 5- lobed, tubular, fragrant, and about 1.25 cm long. The fruits consist of many small drupes merged into an ovoid, ellipsoid or roundish, lumpy body, 5-10 cm long, 5-7 cm thick, with waxy, white or greenish-white or yellowish, semi-translucent skin. The fruit is juicy, bitter, dull-yellow or yellowish-white, and contains numerous red-brown, hard, oblong-triangular, winged, 2-celled stones, each containing about 4 seeds. The fully ripe fruit smells like rancid cheese. In addition to its edible fruits, the Indian mulberry plant is a source of a red and yellow dye. The nutritional and health benefits of the Indian mulberry plant are attributed to its antiinflammatory enzymes, sedative and anxiolytic features. It is beneficial in supporting weight management, and promoting blood circulation in humans. Further, Morinda citrifolia is considered to be an adaptogen. Morinda citrifolia, or Noni, in Animal Food Products Morinda citrifolia fruit juice obtained from the puree of the fruit, and pulp and dietary fiber are added to an animal food product for providing significant health advantages. It may be added or mixed with other ingredients. For instance, an animal food product formulation comprised the following composition, by weight: 10-30% Morinda citrifolia extract, 10-20 % by weight fat, 40-60% water and up to 10% of a protein, and/or a vitamin and/or a mineral. The Morinda citrifolia extract is generated by filtering the wet pulp from the juice. The wet pulp has a fiber content ranging from 10 to 40 %, by weight. Following pasteurization at a temperature of at least 83°C, the wet pulp can be used as dried or wet product. Conventional drying techniques, such as freeze drying, drum drying, tray drying, sun-drying and spray drying, are employed to obtain the dried Morinda citrifolia pulp, with moisture content in the range of 0.1 to 15 % by weight and fiber content in the range of 0.1 to 30 % by weight.

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PET-SENTIALS: A Holistic Dietary Supplement for Pets

After further processing, the Morinda citrifolia pulp yields a high fiber dietary product containing additional ingredients, such as a supplemental dietary fiber, a sweetener, a flavouring agent, colouring agent, and/or a nutritional ingredient. The Morinda citrifolia juice and pulp may also be pasteurized or enzymatically treated, and then dried to a moisture content less than about 20 %, by weight. The Morinda citrifolia dried juice and pulp contains protein at a concentration typically from 0.1 to 15 percent by weight and fiber at a concentration from 0.1 to 20 percent by weight. Additional supplemental nutritional ingredients are then blended into the dried juice and pulp. Morinda citrifolia Dietary Fiber The Indian mulberry (Morinda citrifolia), or Noni fiber is obtained as a by-product of the production of Morinda citrifolia juice. Detailed Methodology of Morinda citrifolia juice production The hand-picked or mechanically picked fruit is harvested when it is at least one inch (2-3 cm) and up to 12 inches (24-36 cm) in diameter, and is dark yellow-green to white in color. After the fruit is thoroughly cleaned it is subjected to processing when it is light in color, from a light green, light yellow, white or translucent color. However, spoiled and hard green fruit is not acceptable. It is covered in a cloth or netting material and allowed to ripen or age from 0 to 14 days, with most fruit being held from 2 to 3 days, with any contact with the ground. Plastic lined containers, preferably refrigerated, are used to transport the ripened and aged fruit for processing, within 7 to 14 days, using manual or mechanical separators to separate the seeds and peel from the juice and pulp. The juice and pulp are stored (refrigerated, frozen, or room temperature) and transported in containers or immediately processed into a finished juice product. A homogenous blend of Morinda citrifolia juice and puree are obtained and mixed with other ingredients, such as flavorings, sweeteners, nutritional ingredients, botanicals, and colorings. A minimum temperature of 181°F (83°C) or higher up to 212°F (100°C) for heating and pasteurization of the finished juice product is recommended. Plastic, glass, or appropriate containers are used that can withstand the processing temperatures, and then transported under controlled temperatures. The juice is filtered from the pulp using a centrifuge decanter, a screen filter with a size preferably less than 500 microns, a filter press, reverse osmosis filtration, and any other standard commercial filtration devices. The operating filter pressures range from 0.1 psig to about 1000 psig, the flow rate ranges from 0.1 g.p.m. to 1000 g.p.m., and more preferably between 5 and 50 g.p.m. After repeated filtration, the wet pulp with a typical fiber content of 10 to 40 % by weight is preferably pasteurized at a temperature of 181°F (83°C) minimum, packed in drums for further processing or made into a high fiber product.

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PET-SENTIALS: A Holistic Dietary Supplement for Pets

The wet pulp may be subjected to drying: freeze drying, drum drying, tray drying, sun drying, and spray drying. The dried Morinda citrifolia pulp with moisture content in the range of 0.1 to 15 % by weight and more preferably from 5 to 10 % by weight, has a fiber content in the range of 0.1 to 30 % by weight, and more preferably from 5 to 15 percent by weight. The high fiber product comprises wet or dry Morinda citrifolia pulp, supplemental fiber ingredients, water, sweeteners, flavoring agents, coloring agents, and nutritional ingredients. The supplemental fiber ingredients include plant based fiber products such as guar gum, gum arabic, soy bean fiber, oat fiber, pea fiber, fig fiber, citrus pulp sacs, hydroxymethylcellulose, cellulose, seaweed, food grade lumber or wood pulp, hemicellulose, etc. Other supplemental fiber ingredients constituting up to 30% by weight may be derived from grains or grain products. Typical sweeteners (up to 50 % by weight, of the formula, and more preferably between about 1 and 5% by weight) include: natural sugars derived from corn, sugar beet, sugar cane, potato, tapioca, or other starch-containing sources that can be chemically or enzymatically converted to crystalline chunks, powders, and/or syrups. Artificial or high intensity sweeteners may also be used, for eg, aspartame, sucralose, stevia, saccharin, etc. Typical flavors (up to 15 %) by weight, of the formula) include: artificial and/or natural flavor or ingredients that contribute to palatability. Colors (up to 10 % by weight, of the formula) include food grade artificial or natural coloring agents. Typical nutritional ingredients may range from vitamins, minerals, trace elements, herbs, botanical extracts, bioactive chemicals and compounds at concentrations from 0 up to 10 percent by weight. Vitamins A, B1 through B12, C, D, E, Folic Acid, Pantothenic Acid, Biotin, etc. are also added. Minerals and trace elements include calcium, chromium, copper, cobalt, boron, magnesium, iron, selenium, manganese, molybdenum, potassium, iodine, zinc, phosphorus, etc. Herbs and botanical extracts include alfalfa grass, bee pollen, chlorella powder, Dong Quai powder, Ecchinacea root, Gingko Biloba extract, Horsetail herb, Indian mulberry, Shitake mushroom, spirulina seaweed, grape seed extract, etc. Typical bioactive chemicals may include caffeine, ephedrine, L-carnitine, creatine, lycopene, etc. The juice and pulp can be pasteurized or enzymatically treated prior to drying. The enzymatic process involves heating the product to a temperature between 75°F and 135°F, followed by treatment with single enzyme or a combination of enzymes such as amylase, lipase, protease, cellulase, bromelin, etc. The juice and pulp can also be dried with other ingredients, as already described. The dried juice and pulp is 1 to 20 % moisture, 0.1 to 15 % protein, 0.1 to 20 % fiber, and the vitamin and mineral content. After the filtered juice and the water from washing the wet pulp are mixed, it is preferably vacuum evaporated to a brix of 40 to 70 and moisture up to 80 %. The resulting concentrated Morinda citrifolia juice is not pasteurized, unless the juice has a high sugar content or water to support microbial growth. The product is packaged for storage, transport and/or further processing.

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PET-SENTIALS: A Holistic Dietary Supplement for Pets

Natural ingredients in the Noni plant Leaves: alanine, anthraquinones, arginine, ascorbic acid, aspartic acid, calcium, beta-carotene, cysteine, cystine, glycine, glutamic acid, glycosides, histidine, iron, leucine, isoleucine, methionine, niacin, phenylalanine, phosphorus, proline, resins, riboflavin, serine, beta-sitosterol, thiamine, threonine, tryptophan, tyrosine, ursolic acid, and valine; Flowers: acacetin-7-o-beta-d(+)-glucopyranoside, 5,7-dimethyl-apigenin-4'-o-beta-d(+)galactopyranoside, and 6,8-dimethoxy-3-methylanthraquinone-1-o-beta-rhamnosyl-glucopyra noside; Fruit: acetic acid, asperuloside, butanoic acid, benzoic acid, benzyl alcohol, 1-butanol, caprylic acid, decanoic acid, (E)-6-dodeceno-gamma-lactone, (Z,Z,Z)-8,11,14-eicosatrienoic acid, elaidic acid, ethyl decanoate, ethyl hexanoate, ethyl octanoate, ethyl palmitate, (Z)-6-(ethylthiomethyl) benzene, eugenol, glucose, heptanoic acid, 2-heptanone, hexanal, hexanamide, hexanedioic acid, hexanoic acid (hexoic acid), 1-hexanol, 3-hydroxy-2-butanone, lauric acid, limonene, linoleic acid, 2-methylbutanoic acid, 3methyl-2-buten-1-ol, 3-methyl-3-buten-1-ol, methyl decanoate, methyl elaidate, methyl hexanoate, methyl 3-methylthio-propanoate, methyl octanoate, methyl oleate, methyl palmitate, 2-methylpropanoic acid, 3-methylthiopropanoic acid, myristic acid, nonanoic acid, octanoic acid (octoic acid), oleic acid, palmitic acid, potassium, scopoletin, undecanoic acid, (Z,Z)-2,5-undecadien-1-ol, and vomifol; Roots: anthraquinones, asperuloside (rubichloric acid), damnacanthal, glycosides, morindadiol, morindine, morindone, mucilaginous matter, nor-damnacanthal, rubiadin, rubiadin monomethyl ether, resins, soranjidiol, sterols, and trihydroxymethyl anthraquinone-monomethyl ether; Root bark: alizarin, chlororubin, glycosides (pentose, hexose), morindadiol, morindanigrine, morindine, morindone, resinous matter, rubiadin monomethyl ether, and soranjidiol; Wood: anthragallol-2,3-dimethylether; from the tissue culture: damnacanthal, lucidin, lucidin-3primeveroside, and morindone-6beta-primeveroside; Plant: alizarin, alizarin-alpha-methyl ether, anthraquinones, asperuloside, hexanoic acid, morindadiol, morindone, morindogenin, octanoic acid, and ursolic acid. Health benefits of products containing Noni The active ingredient conferring benefit of Noni is an alkaloid called Xeronine. Noni contains substantial amounts of the precursor of xeronine, called Proxeronine along with the inactive form of the enzyme Proxeronase, which releases Xeronine from proxeronine. Noni is the best raw material to use for the isolation of xeronine, thanks to these ingredients ("The Pharmacologically Active Ingredient of Noni" by R. M. Heinicke of the University of Hawaii). These precursors help in the isolation and production of Xeronine in vivo.

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PET-SENTIALS: A Holistic Dietary Supplement for Pets

Features of the essential nutrient Xeronine • • • •

Xeronine activate dormant enzymes found in the small intestines, thereby helping in digestion, sedation, and overall physical and emotional energy. Xeronine helps in the integrity of protein molecules and in their cellular mobility and formation of healthy tissue. Xeronine assists in transfer of larger chains of peptides by enlarging the membrane pores of the cells. Xeronine increases absorption of nutrients.

Xeronine converts the body's procollagenase system into a specific protease, quickly and safely removing the dead tissue from skin. Following interaction with xeronine, other proteins become potential receptor sites for hormones, for example, activation of certain brain receptors for the absorption of the endorphin. Similar interaction ensures membrane transfer of other proteins in the intestines, the blood vessels and other organs. Noni has been shown to provide a number of beneficial effects for cancer, arthritis, headaches, indigestion, malignancies, broken bones, high blood pressure, diabetes, pain, infection, asthma, toothache, blemishes, immune system failure, and others. Morinda citrifolia dietary fiber addition to compositions of ingredients can create an enhanced and beneficial animal food product. The following animal food formulation illustrates the benefits of incorporating Morinda citrifolia dietary fiber into a pet product (snack, biscuits, etc) for improved skin and hair support. Ingredients Omega-3 Fish Oil OPC's Complex Quercetin Golden Seal Extract Garlic Oil Extract Water Lecithin Flavor Morinda citrifolia (Noni) extract

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Percent by Weight 10-20%

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