Period 12 Marketing & Product Guide

ad Tr e y C op nl y O ad Tr e y C op nl y O French Languages Service Act (FLSA) 2 Shopping Cart Sign 71 Seasonal Signage Gallery 3 Bo...
Author: Roland Waters
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French Languages Service Act (FLSA) 2

Shopping Cart Sign

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Seasonal Signage Gallery

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Bonus AIR MILES® reward miles

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Promotional Signage

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Period 12 Marketing & Product Guide

Signature Collection

75

Wine Fridge

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Whisky Shop

83

Ontario Wine Programs

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Beer Programs

97

On Shelf

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End Aisle Backer Cards

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Advertising 17 NHL Super Bowl Block Pile

21

Deal of the Week

25

Food & Drink

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Special Promotions Fixture

39

Mini Thematic

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Food & Drink Table

Gifting 47 55

Spirited Pick

59

Seasonal & New Product Fixture Program

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Social Responsibility Signage

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Exterior Springer Sign

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Front End Merchandiser

Craft Beer Mystery Bag Local Fridge Program

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Vintages 107 Enhanced Trade Tasting Program

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Participating Stores

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Sold Space Program

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French Languages Services Act (FLSA) Participating Stores

The French Language Services Act (FLSA) of 1986 guarantees an individual’s right to receive services in French from Government of Ontario ministries and agencies in 26 designated areas.

1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 23, 24, 26, 27, 32, 34, 36, 38, 40, 41, 49, 50, 52, 54, 55, 58, 63, 66, 67, 75, 76, 77, 78, 81, 83, 89, 91, 92, 98, 99, 103, 104, 108, 112, 117, 118, 121, 122, 123, 125, 126, 127, 128, 129, 134, 140, 143, 149, 151, 154, 162, 163, 164, 165, 167, 171, 173, 180, 182, 183, 184, 185, 186, 189, 190, 192, 193, 195, 198, 200, 204, 207, 212, 214, 217, 218, 220, 225, 228, 233, 234, 236, 241, 242, 243, 245, 249, 253, 255, 256, 262, 269, 272, 278, 279, 280, 287, 291, 295, 303, 308, 309, 310, 312, 320, 321, 322, 324, 327, 329, 332, 333, 334, 338, 341, 349, 355, 359, 360, 362, 363, 366, 367, 368, 370, 371, 375, 384, 385, 387, 388, 389, 393, 394, 395, 398, 400, 405, 406, 407, 408, 411, 412, 415, 416, 420, 421, 422, 424, 425, 426, 428, 431, 435, 436, 438, 441, 443, 444, 452, 457, 458, 463, 466, 470, 483, 484, 485, 487, 488, 490, 492, 494, 499, 500, 505, 506, 507, 511, 512, 515, 518, 519, 521, 524, 526, 528, 531, 532, 533, 534, 538, 539, 540, 542, 546, 547, 552, 553, 555, 556, 564, 565, 568, 569, 571, 572, 574, 575, 576, 577, 578, 584, 588, 589, 593, 597, 598, 601, 604, 614, 618, 619, 624, 626, 627, 631, 633, 636, 637, 638, 639, 640, 642, 643, 645, 646, 649, 650, 651, 652, 654, 655, 656, 657, 661, 665, 667, 669, 677, 694, 697, 698, 699, 700, 703, 741

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Henceforth, these will become the standard bilingual components that will be shipped to these stores every promotional Period.

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To further this commitment, participating stores are to receive a French version of Exterior Banners, and bilingual versions of Power Aisle Banners, Perimeter Banners, Backer Cards, Food & Drink Table, Window Show Cards & Deal of the Week.

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Relative to the French Language Services Act, the LCBO is not only required by law to provide bilingual staff, signage and services in specific stores and offices located in, or serving designated communities of Ontario, but we are also doing so as an additional service offering to our Francophone customers. It is good for business.

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Overview

Merchandising Instructions

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Please alternate between English, IMAGE, and French versions of the Signage.

Window Show Card English Version

2 | Period 12

Window Show Card French Version

End Aisle Generic Backer Card English Version

End Aisle Generic Backer Card French Version

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No Change From Last Period

Seasonal Signage Gallery

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All Seasonal Signage components are available for re-order using their corresponding re-order numbers.

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If a sign component is missing or damaged, please call helloLCBO @ 416-365-5932 or toll free @ 1-877-522-6411 and quote the re-order number provided in this guide.

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Please have a copy of this Marketing & Product Guide on hand for reference. Thank you.

Music CD Re-order# DMS-MusicCD

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We would like to hear your comments about this Period’s music. Please provide your feedback to helloLCBO.

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Signage Gallery Exterior Banners

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Re-order# W117-EXB-118 English

Re-order# W117-EXB119 Lifestyle

Power Aisle Banners

Re-order# W117-EXB-121 French

Re-order# W117-EXB-120 Lifestyle

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Dimensions: 45”w x 33”h Install: Over the Power Aisle, closest to the entrance in the following order.

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SEASONAL SIGNAGE PERIOD 11– 13

Dimensions: 43½”w x 90”h Install: Exterior on building.

Re-order# W1117-PAB-112 English

4 | Period 12

Re-order# W1117-PAB-112 Lifestyle

Re-order# W1117-PAB-114 French

Re-order# W1117-PAB-113 Lifestyle

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Signage Gallery

Exterior Transparency

Re-order# W117-TRN-133 Lifestyle

Perimeter Banner

Re-order# W117-TRN-134 Lifestyle

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Dimensions: 30”w x 33”h Install: On the hangers around the periphery of the store. Alternate every other one.

Re-order#

W1117-PRB-109

English

Re-order#

W1117-PRB-109 Lifestyle

Re-order# W1117-PRB-110 Lifestyle

SEASONAL SIGNAGE PERIODS 11– 13

Re-order# W117-TRN-132 English

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Dimensions: 28”w x 45”h Install: Only for stores #452, #538, #568. All transparency signs were vendor installed between January 2 – January 5, 2017

Re-order# W1117-PRB-111 French

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Signage Gallery Perimeter Transparency – Square

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Re-order# W1117-TRN-123 English

Perimeter Transparency – Horizontal

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Dimensions: 45”w x 28”h Install: All transparency signs were vendor installed between January 2 – January 5, 2017.

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SEASONAL SIGNAGE PERIOD 11– 13

Dimensions: 28 ½”w x 28 ½”h Install: All transparency signs were vendor installed between January 2 – January 5, 2017.

Re-order# W1117-TRN-126 English

6 | Period 12

Re-order# W1117-TRN-127 Lifestyle

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Signage Gallery

Perimeter Transparency – Vertical

Window Show Cards

Re-order# W1117-TRN-131 Lifestyle

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Re-order# W1117-TRN-130 Lifestyle

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Re-order# W1117-TRN-129 English

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Dimensions: 28”w x 45”h Install: In the windows on the hanger.

Re-order# W1117-WSC-115 English

Re-order# W1117-WSC-115 Lifestyle

SEASONAL SIGNAGE PERIODS 11– 13

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Dimensions: 28”w x 54”h Install: All transparency signs were vendor installed between January 2 – January 5, 2017.

Re-order#

W1117-WSC-116

French

Marketing & Product Guide | 7

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Signage Gallery Back Lit Tasting Bar Sign Dimensions: 21 15/16”w x 32 9/16”h Install: In the frame on the portable Tasting Bar. Some stores were supplied a backlit sign holder.

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Dimensions: 20”w x 70”h Install: In the Thematic Banner Stand (store entrance).

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Re-order# W1117-SBI-122 English

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Seasonal Banner Insert

Beer Fridge Poster

Dimensions: 22 ¾”w x 53 ¾”h NOTE: This sign is for Store 486 Beer Fridge ONLY. Re-order# DMS-W1117-BFP-135 English

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SEASONAL SIGNAGE PERIOD 11– 13

Re-order# W1117-TBS-117 English

8 | Period 12

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Key Dates Install: January 29, 2017 Take Down: February 26, 2017

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Promotional Signage Gallery

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Participating Stores

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1, 3, 4, 5, 6, 8, 10, 11, 12, 13, 14, 15, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 30, 31, 32, 33, 34, 35, 36, 38, 40, 41, 43, 44, 45, 47, 49, 50, 51, 54, 55, 56, 57, 58, 59, 60, 61, 62, 63, 64, 65, 68, 69, 70, 72, 73, 74, 78, 79, 80, 81, 82, 85, 86, 88, 90, 91, 93, 95, 97, 99, 101, 102,106, 109, 110, 115, 125, 130, 132, 136, 140, 143, 144, 145, 148, 149, 152, 153, 154, 155, 156, 163, 164, 165, 167, 168, 171, 175, 179, 182, 183, 185, 186, 187, 188, 190, 191, 192, 195, 196, 197, 198, 199, 200, 201, 202, 207, 209, 210, 211, 212, 214, 216, 217, 218, 221, 222, 223, 226, 227, 228, 229, 232, 233, 234, 236, 237, 242, 243, 244, 246, 247, 248, 249, 250, 252, 253, 255, 260, 263, 265, 266, 268, 269, 270, 276, 278, 279, 286, 287, 288, 295, 298, 300, 302, 304, 310, 311, 312, 321, 324, 325, 326, 327, 329, 334, 340, 341, 343, 344, 345, 346, 351, 353, 355, 359, 360, 361, 362, 363, 366, 367, 371, 373, 378, 381, 382, 383, 384, 385, 386, 387, 388, 389, 390, 391, 392, 393, 394, 397, 398, 400, 401, 402, 404, 406, 407, 408, 411, 412, 415, 416, 417, 420, 425, 426, 427, 428, 431, 432, 434, 436, 437, 438, 443, 444, 445, 452, 453, 454, 456, 457, 458, 459, 465, 467, 469, 470, 477, 481, 484, 486, 490, 491, 494, 495, 497, 499, 500, 501, 505, 507, 509, 511, 517, 518, 521, 522, 523, 526, 528, 529, 532, 533, 534, 536, 539, 540, 542, 544, 545, 546, 549, 551, 552, 553, 554, 555, 556, 559, 563, 564, 566, 568, 569, 571, 572, 573, 575, 578, 579, 580, 584, 586, 587, 590, 593, 601, 602, 605, 609, 616, 617, 618, 619, 623, 624, 627, 629, 630, 631, 633, 632, 634, 635, 638, 640, 641, 642, 643, 644, 645, 646, 649, 652, 653, 654, 655, 656, 657, 658, 694, 695, 698, 699, 700, 702, 703, 706, 741, 771, 776

Marketing & Product Guide | 9

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Promotional Signage – End Aisle Backer Cards

End Aisle 1-10 Products Rosemount Diamond Shiraz / Bodacious Smooth White

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Folonari Valpolicella Classico / Collavini Pinot Grigio / Folonari Valpolicella Ripasso Class Sup Doc

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Masi Bonacosta Valpolicella Classico Doc / Masi Costasera Amarone Classico Doc / Modello Refosco Merlot

4

Canadian Club Premium / Canadian Club Classic 12 Year Old / Canadian Club 100% Rye

5

Czechvar Premium Lager / Mill Street Original Organic Lager / Steam Whistle Premium Pilsner

6

Pasqua Soave Doc / Zonin Valpolicella Ripasso Superiore Doc / Il Prosecco

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Gabbiano Chianti Docg / Frescobaldi Chianti Nipozzano Riserva Docg / Leonardo Chianti Fiasco

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Bolla Valpolicella Classico / Cesari Adesso Chardonnay D’Italia / Rocca Delle Macie Chianti Vernaiolo Docg

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Frescobaldi Remole Toscana Igt / Mezzomondo Negroamaro Puglia Igt / Cusumano Nero D’Avola Terre Sicilane Igt

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Fontanafredda Barolo Docg / Montalto Pinot Grigio Igt Sicily / Bersano Costalunga Barbera D’Asti Docg

End Aisle 1-10 Backer Cards

End Aisle 6 W1217-BCS-006

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End Aisle 5 W1217-BCS-005

End Aisle 2 W1217-BCS-002

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End Aisle 9 W1217-BCS-009

10 | Period 12

End Aisle 3 W1217-BCS-003

End Aisle 4 W1217-BCS-004

End Aisle 7 W1217-BCS-007

End Aisle 8 W1217-BCS-008

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End Aisle 1 W1217-BCS-001

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END AISLES 1–10

END AISLE 1-10 BACKER CARDS

End Aisle Product

End Aisle 10 W1217-BCS-010

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Promotional Signage –End Aisle Backer Cards

End Aisle 11-20 Products Chateau Des Charmes Barrel Fermentd Chard VQA / Les Jamelles Cabernet Sauvignon Pays D’Oc / Peter Lehmann Portrait Barossa Shiraz

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Wente Southern Hills Cabernet Sauvignon / French Cross Cab Merlot Bag In Box / Angels Gate Cabernet Merlot VQA

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Pelee Island Cabernet Savignon VQA / Jackson-Triggs Cabernet Sauvignon / Rodney Strong Alexander Valley Cab Sauv

14

Forty Creek Copper Pot Reserve / Forty Creek Barrel Select Whisky / Forty Creek Barrel Select

15

Ciroc Red Berry /Ciroc Original Unflavoured / Ciroc Pineapple Spirit Drink

16

Smirnoff Vodka / Smirnoff Vodka (P.E.T) / Smirnoff Double Black

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Cave Spring Blanc De Blancs Brut VQA / Bottega Rose Vino Dei Poeti Sparkling / Cono Sur Sparkling Rose

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Big House The Birdman Pinot Grigio / Jackson-Triggs Pinot Grigio Bag In Box / French Cross Dry White Bag In Box

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Baileys Irish Cream / Baileys Salted Caramel / Baileys Irish Cream Liquor

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Sauza Gold Tequila / Sauza Silver / Sauza Hornitos Plata

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Generic Backer Cards (Text) Re-order# W1117-BCG-012

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End Aisle Backer Cards (End Aisles 11-20)

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Generic Backer Cards (Lifestyle) Re-order# W1117-BCG-011

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IMPORTANT: Seasonal End Aisle Backer Cards are to be displayed for the entire season. Products still change every Promotional Turn. Please rotate between “Cozy Up!” and the lifestyle image

END AISLE 11-20 BACKER CARDS

End Aisle Product

Marketing & Product Guide | 11

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Promotional Signage – LTO & BAM Stickers LTO & BAM Stickers In the unlikely event that an LTO or BAM offer changes after the backer cards have printed, stores will be required to make the appropriate updates. Place the sticker over the SAVE/BAM image that is printed on the backer card.

Re-order Codes

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English: DMS-ENGSTICKER Bilingual: DMS-BILSTICKER

12 | Period 12

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On Shelf

Key Dates BAM Start: January 29, 2017 Take Down: February 25, 2017

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Key Dates LTO Start: January 30, 2017 Take Down: February 27, 2017

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Key Dates No Offer Start: January 29, 2017 Take Down: February 26, 2017

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On Shelf Component Specifications Re-order#

Images

Shelf Talkers 6½” w x 1¾” h

DMS-P1217-ONS-046

On Shelf

Regular Program Pre-printed Extender Strips 65 versions

Extender Strips 12” w x 2½” h

DMS-P1217-ONS-047

On Shelf

Community Program Pre-printed Extender Strips 10 versions

Extender Strips 12” w x 2½”h

DMS-P1217-ONS-048

On Shelf

Discovery Program Pre-printed Extender Strips 9 versions

Extender Strips 12” w x 2½”h

DMS-P1217-ONS-049

Cut Cases

Generic Blank Pricer Cards (50 per bundle)

On Shelf

Generic Blank Extender Strips Extender Strips (15 per bundle) 12” w x 2½” h

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Pricer Cards 8” w x 7” h

ad Blank Bin Tags for General Use (25 per bundle)

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On Shelf

14 | Period 12

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Branded Pre-printed Shelf Talkers EA 1-20 (Set of 60)

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Location Message On Shelf

Bin Tags 6” w x 1¾” h

DMS-P1217-ONS-050

DMS-P1217-ONS-051

Central Supply Shopping Cart# 749358

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On Shelf

Location Message

Re-Order#

Images

DMS-P1217-ONS-053

On Shelf “Shari’s Pick” Shelf Talkers Pre-Printed (IMAGE Program) (9 versions)

6½” w x 1¾” h Price/No Price

DMS-P1217-ONS-054

On Shelf “Deal of the Week” Shelf Talkers Pre-Printed (IMAGE Program) (6 versions)

6½” w x 1¾” h Bilingual/No Price

DMS-P1217-ONS-055

On Shelf “SAVE” Shelf Talkers Pre-Printed (Limited Time Offer Program)

6½” w x 1¾” h English/Price English/No Price

DMS-P1217-ONS-056

On Shelf “SAVE/ ÉPARGNEZ” Shelf Talkers Pre-Printed (Limited Time Offer Program)

6½” w x 1¾” h Bilingual/Price Bilingual/No Price

DMS-P1217-ONS-057

6½” w x 1¾” h English/Price English/No Price

DMS-P1217-ONS-058

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More Miles! Shelf Talkers Pre-Printed (BAM Program) (9 versions)

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6½” w x 1¾” h English/No Price

On Shelf

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Component Specifications

Bonus AIR MILES® Shelf Talker Pre-Printed (Bonus AIR MILES Program)

On Shelf

BONUS AIR MILES® reward miles 6½” w x 1¾” h Bilingual/Price de récompense AIR MILES® in Bilingual/No Price prime Shelf Talkers Pre-Printed (Bonus AIR MILES Program)

DMS-P1217-ONS-059

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On Shelf

6½” w x 1¾” h English/Price English/No Price

DMS-P1217-ONS-060

On Shelf “NEW/NOUVEAU” Shelf Talkers Pre-Printed (New Product Program)

6½” w x 1¾” h Bilingual/Price Bilingual/No Price

DMS-P1217-ONS-061

On Shelf “In The Spotlight” Shelf Talkers Pre-Printed (IMAGE Program)

6½” w x 1¾” h English/Price English/No Price

DMS-P1217-ONS-062

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On Shelf “NEW ” Shelf Talkers Pre-Printed (New Product Program)

Marketing & Product Guide | 15

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On Shelf Component Specifications

DMS-P1217-ONS-063

Extender Strips 12” w x 2½” h Price/No Price

DMS-P1217-ONS-064

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Go Green Extender Pre-printed Extender Strips 1 version

Images

6½” w x 1¾” h Bilingual/Price Bilingual/No Price

On Shelf “In The Spotlight/EN VEDETTE” Shelf Talkers Pre-Printed (IMAGE Program)

On Shelf

Re-Order#

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Location Message

16 | Period 12

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Advertising

Enhanced Guide Radio

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Digital Advertising

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Super Sale FSI’s

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AIR [email protected] e-blast

Marketing & Product Guide | 17

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Advertising Period 12 Shopping Guide The Shopping Guide features product highlights in the key programs taking place during the promotional turn. This includes features on the Deal of the Week, Mini Thematic products, LTO & BAM offers and much more.

Publication

Insertion Date

Ottawa Sun

February 1, 2017

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Publications & Insertion Dates

Barrie Examiner February 2, 2017

National Post Toronto Kingston Whig Standard St. Catherine Standard Toronto Sun

February 3, 2017

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Ottawa Citizen

London Free Press Globe and Mail - Ottawa Thunder Bay Chronicle Journal Toronto Star Global and Mail Toronto

February 4, 2017

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Windsor Star

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Hamilton Spectator Kitchener Waterloo Record

18 | Period 12

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National Post Ottawa

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Advertising

Period 12 Shopping Guide – Participating Products LCBO #

Description

Format (mL) COVER

476903 

Pasqua Romeo & Juliet Val Ripasso Superiore DOC

750

73148

Montalto Pinot Grigio Sicily IG

750

GIFTING

Apothic Inferno Red Blend

750

476903 

Pasqua Romeo & Juliet Val Ripasso Superiore DOC

400242

Bailey’s Chocolate Cherry

468447

Viticolicoltori Acquesi Piemonte DOC Rosato

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485623 

750

750

750

MINI THEMATIC A - THE BEST OF EURO

La Vieille Ferme Cotes Du Luberon Aoc

243055

Beronia Tempranillo Rioja

897702

Bottega Vino Dei Poeti Prosecco DO

750

750

750

Pasqua Passimento Rosso IGT

357236

Chimay Blue Cap

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141952

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298505

750 330

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OUR PICKS (PRODUCT EXPERTS FEATURED) Gabbiano Chianti DOCG

750

16840

Bolla Valpolicella Classico 

750

348680

Bersano Costalunga Barbera D'Asti DOCG

1500

481838

Folonari Valpolicella Ripasso Class Sup DOC

750

20214

Fontanafredda Barolo DOCG

750

143164

Cusumano Nero D'Avola Terre Sicilane IGT

750

82636

Pasqua Soave  DOC

1,500

73148

Montalto Pinot Grigio Sicily IG

750

588053

Mionetto Il Prosecco

750

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MORE F&D / ITALIAN RECIPE BOOK

107276

Frescobaldi Chianti Nipozzano Riserva Docg

750

317057

Masi Costasera Amarone Classico Doc

750

LOCAL STORY

The Foreign Affair Conspiracy

750

364380

The Foreign Affair Dream 2012

750

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149237

LOCAL VQA STORY

162602

Château des Charmes Estate Bottled Cabernet Franc VQA

750

192666

Malivoire Guilty Men White VQA

750

438077

Raven Wicked White VQA

750

504241

Henry Of Pelham Cabernet Merlot VQA

750

Marketing & Product Guide | 19

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Advertising LCBO #

Description

Format (mL) VINTAGES

480665

Guinzano San Gimignano Rosso DOC

750

357475

Dandelion Lioness of McLaren Vale Shiraz

750

606624

Ringbolt Cabernet Sauvignon

750 BAM OFFERS

Belvedere Pure Vodka

137125

Russian Standard Vodka

53082

Alberta Pure Vodka (P.E.T)

274258

Diplomatico Reserva

181636

Sobieski Vodka

398776

Fireball Whisky Shooter

350629

Forty Creek Barrel Select Whisky

380865

Rumchata

390583

Canadian Club 100% Rye

334060

Macallan Gold

360776

Extravaganza Red Blend

356725

California Square Red Blend Paso Robles

232033

Vineland Estates Semi Dry Riesling VQA

750

427310

Long Weekend Chardonnay Pinot Grigio VQA

750

506519

Cesari Mara Valpolicella Ripass Superiore DOC

750

178541

Batasiolo Barolo DOCG

750

422550

Coors Banquet

6 x 355

247627

Mill Street Original Organic Lager

473

404335

Muskoka Detour

6 x 341

322586

Montes Alpha Cabernet Sauvignon

750

217273

Mumm Cuvee Napa Brut Prestige

750

278119

Santa Carolina Cabernet Sauvignon Reserva

1500

1750

1750 750

750

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375

1140 750

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750

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296152

1750

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259432

Skinnygirl Margarita

750 750 750

750 LTO OFFERS

Ciroc Red Berry

750

500546

Captain Morgan Spiced Rum

1750

454769

Baron Samedi

750

137117

Russian Standard Vodka

750

209221

Absolut Vodka

1140

217422

Havana Club Anejo Reserva

1140

396671

360 Double Chocolate Vodka

375

400259

Baileys Salted Caramel

750

468561

Tequila Rose Strawberry Cream Liqueur

750

397109

Forty Creek Spike Honey Spiced

750

10157

Jameson Irish Whiskey

750

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334128

20 | Period 12

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Advertising Description

Format (mL)

217794

Johnnie Walker Red Label.

1140

417592

Jack Daniel's Tennessee Fire

200

244186

Collingwood

750

292151

Louis M. Martini Cabernet Sauvignon

750

572875

Peter Lehmann Portrait Barossa Shiraz

750

417600

Riverlore Sauvignon Blanc Marlborough

750

214957

Pelee Island Cabernet Savignon VQA

68544

Sawmill Creek Dry Red Bag In Box

669473

French Cross Pinot Grigio

152587

Chateau Saint-Germain Bordeaux Superieur AOC

8094

Deinhard Green Label Riesling Mosel

245324

Les Jamelles Merlot Vin De Pays d'Oc

311787

Budweiser 6 Pk TC

535294

Grolsch Premium Lager

612259

Sleeman Original Draught 6 Pk-B

307330

Samuel Adams Boston Lager 6 Pk-B

486951

Youngs Double Chocolate Stout

59311

7 Deadly Zins Old Vine Zinfandel

750

58339

Kaiken Malbec

750

19612

Jacob's Creek Shiraz/Cabernet

1500

308288

Whitehaven Sauvignon Blanc

750

460170

Santa Rita Medalla Real Gran Reserva Cab Sauv

750

5280

Vodka Mudshake Chocolate 4 PK-B

4 x 270

627513

Mott's Clamato Caesar Extra Spicy 12 Pk-B

12 x 355

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LCBO #

750

4000

1500 750

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750

750

2838

6 x 341 6 x 355 500

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AIR MILES® e-blast

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There will be AIR MILES® e-blast promoting the following products during the Holiday season. LCBO# Description Size Offer e-blast Date 178541 Batasiolo Barolo DOCG 750 mL 15 BAM February 2, 2017 218032 Domaine Chandon Brut Classic 750 mL 15 BAM February 9, 2017

Marketing & Product Guide | 21

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Advertising Radio: There will be radio spots for three weeks to support Italian products on month-long LTOs and Valentine’s Day. Jan 29 - Feb 18. Description

Format

Retail

SAVE

26278

Folonari Valpolicella Classico

1500 mL

$22.95

$2.00

78006

Gabbiano Chianti DOCG

750 mL

$14.10

$2.00

82636

Pasqua Soave Doc

1500 mL

$15.95

$1.00

476903 

Pasqua Romeo & Juliet Val Ripasso Superiore Doc

750 mL

$18.95

Run of Press

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LCBO#

LCBO#

Description

Format

Retail

SAVE

DOW - Week 1 Feb 2

550715

Forty Creek Barrel Select Whisky

750 mL

$27.95

$1.00

DOW- Week 2 Feb 9

665471

Jacob’s Creek Reserve Shiraz

750mL

$16.95

$4.00

DOW- Week 3 Feb 16

382002

Smirnoff Raspberry

750 mL

$26.75

$1.00

DOW - Week Feb 23

392225

Robert Mondavi Private Selection Cabernet Sauvignon

750mL

$17.95

$4.00

C op

y

LCBO#

O

There will be newspaper ads in the Metro Toronto and Ottawa for the following weeks to promote the deal of the weeks.

Digital Ads

There will be digital and social advertising promoting these products to support Italian wine and food pairings and Valentine’s Day. Key Dates Jan 29 - Feb 25

Description

Format

Retail

SAVE

317057

Masi Costasera Amarone Classico Doc

750 mL

$42.45

$3.00

107276

Frescobaldi Chianti Nipozzano Riserva Docg

750 mL

$21.95

$3.00

73148

Montalto Pinot Grigio Igt Sicily

750 mL

$9.45

$1.50

476903 

Pasqua Romeo & Juliet Val Ripasso Superiore Doc

750 mL

$18.95

Tr

ad

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Feb 9-14 Valentine’s Day focused

LCBO#

22 | Period 12

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NFL Super Bowl Block Pile

Participating Stores

O

Key Dates Install: January 29, 2017 Take Down: February 25, 2017

C op

y

1, 10, 15, 21, 22, 23, 27, 31, 33, 34, 35, 36, 38, 41, 44, 47, 49, 55, 58, 63, 70, 72, 73, 74, 82, 85, 93, 95, 101, 106, 115, 130, 132, 145, 148, 153, 156, 160, 166, 168, 171, 183, 185, 187, 188, 190, 195, 198, 199, 200, 201, 209, 212, 217, 221, 226, 227, 228, 233, 242, 243, 249, 250, 252, 253, 255, 263, 265, 268, 278, 279, 286, 288, 298, 300, 310, 312, 325, 326, 329, 334, 343, 344, 346, 351, 355, 359, 360, 361, 362, 367, 373, 378, 381, 382, 383, 385, 386, 388, 390, 392, 393, 394, 397, 398, 400, 401, 404, 407, 408, 411, 412, 416, 417, 418, 427, 428, 431, 432, 438, 443, 444, 445, 452, 459, 470, 481, 485, 490, 491, 495, 497, 499, 501, 509, 511, 517, 518, 522, 523, 536, 539, 540, 542, 544, 545, 549, 553, 554, 556, 564, 566, 568, 569, 572, 573, 575, 579, 584, 586, 587, 590, 593, 599, 602, 605, 609, 616, 617, 619, 623, 624, 630, 631, 632, 634, 635, 641, 642, 649, 652, 694, 702, 703, 706, 771, 776

Tr

ad

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NOTE: Stores that would like to participate in this promotion but not on the participating store list, can order the signage package by calling helloLCBO and quote the re-order# P1217-BPP-036.

Marketing & Product Guide | 23

Cozy Up

NHL Super Bowl Block Pile Program Overview

To celebrate the big game, Budweiser & Bud Light are participating in a Block Pile program. Please note that this is a Sold-Supplier program and participation is mandatory. .

Key Dates

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Install: January 29, 2017 Take Down: February 6, 2017

LCBO#

Description

Format

Offers

311779

Bud Light (Flash Packaging)

6 x 473 mL

$1.00 LTO

1107

Bud Light (Flash Packaging)

473 mL

311787

Budweiser

6 x 473 mL

905976

Budweiser

473 mL

y

$1.00 LTO

O

Participating Products:

C op

Signage Kit:

All signage will be contained in one package. Please store extra signage in a safe location to be used throughout the promotion. • Pole Topper • Pricer Cards • Shelf Talkers • Riser Wraps

• Re-order# P1217-BPP-036

Merchandising Instructions:

e

• Please pull the required products to build the Block Pile as it will not be force shipped. • Use the Pole Topper sign to build a Block Pile display with the participating products.

Tr

ad

• M  erchandise the Pricer Cards in front of the corresponding products.

24 | Period 12

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Deal of the Week This is a sold program. Participation is mandatory.

O

Important Note about Inventory Participating ‘Deal of the Week’ locations, will be centrally shipped a customized volume of cases based on historical sales. Locations that have the sku listed, but may not have the deal of the week display, may also be forced product to support the discount in their local market.

C op

y

The forces will be communicated to retail via Retail Admin and SMi Update, at least 3 weeks in advance of the promotion and will arrive in advance of the promotional turn. If you feel your store requires more inventory to support the program than your force, you are encouraged to place orders for more cases from your supplying warehouse.

Participating Stores

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1, 5, 10, 11, 15, 17, 18, 19, 20, 21, 22, 23, 26, 27, 31, 33, 34, 35, 36, 38, 40, 41, 43, 44, 50, 51, 55, 57, 62, 63, 64, 65, 68, 73, 74, 79, 80, 82, 84, 85, 86, 90, 95, 101, 102, 106, 115, 125, 130, 132, 139, 140, 148, 149, 152, 154, 156, 163, 164, 165, 167, 168, 171, 175, 179, 182, 185, 187, 188, 190, 191, 195, 198, 200, 201, 207, 209, 211, 212, 216, 217, 218, 221, 226, 227, 228, 233, 242, 243, 244, 248, 249, 250, 252, 253, 255, 263, 265, 269, 278, 279, 287, 288, 298, 300, 310, 311, 321, 324, 325, 326, 329, 334, 340, 344, 346, 351, 353, 355, 359, 360, 361, 362, 366, 367, 371, 373, 378, 381, 382, 383, 385, 386, 387, 388, 389, 390, 391, 392, 393, 394, 397, 398, 401, 402, 404, 407, 411, 412, 415, 416, 417, 425, 426, 427, 428, 431, 432, 434, 437, 438, 443, 445, 452, 457, 458, 459, 465, 467, 470, 481, 485, 490, 491, 494, 495, 497, 499, 500, 501, 505, 511, 518, 521, 523, 528, 534, 536, 540, 542, 544, 545, 546, 549, 551, 553, 554, 555, 556, 559, 563, 564, 566, 568, 569, 572, 573, 575, 579, 580, 584, 587, 590, 593, 601, 602, 605, 609, 616, 617, 618, 619, 623, 624, 627, 629, 630, 631, 632, 633, 634, 640, 641, 643, 649, 652, 653, 655, 658, 661, 667, 694, 698, 699, 700, 702, 703, 706, 741, 771, 776

Marketing & Product Guide | 25

Deal of the Week

Cozy Up

participation is mandatory

Overview

Install

Take Down (End of Day)

1

February 2, 2017

February 8, 2017

2

February 9, 2017

February 15, 2017

3

February 16, 2017

February 22, 2017

4

February 23, 2017

March 1, 2017

O

Week

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Key Dates

Signage Components & Re-ordering

Stores will be provided with a signage kit. Signage will be available for re-order. • Pricer Cards (English) (6 Versions) Re-order# DMS-P1217-DOW-023

y

• Shelf Talkers (6 versions) Re-order# DMS-P1217-ONS-055

C op

• Banner Inserts (English & Bilingual) (6 versions) Please see Merchandising Instructions for re-order codes.

Week 1: February 2 – February 8, 2017

LCBO#

Description

ad

e

550715 Forty Creek Barrel Select Whisky

Tr

DEAL OF THE WEEK MANDATORY PARTICIPATION

The Deal of the Week display changes four times throughout the promotion. The sales will be used to drive traffic in-store through compelling offers on popular wines and spirits. Please note that the sales always begin on a Thursday and last until end of day the following Wednesday. When the featured product is a wine, we will be communicating the Case Savings deal and recommend that in-store displays reflect this strategy.

26 | Period 12

Size

LTO

750 mL $1.50

Merchandising Instructions • M  erchandise the “Forty Creek Barrel Select Whisky” sign into the Metal Stand. • M  erchandise corresponding Pricer Card in front of product. • The display should be merchandised to promote the case savings. Value Add Banner Insert Re-order Codes: English: P1217-DOW-013 Bilingual: P1217-DOW-018 Banner Insert Re-order Codes: English: P1217-DOW-014 Bilingual: P1217-DOW-019

Value Add Participating stores will be provided with Forty Creek Football Measuring Glass that are free with purchase of +550715 Forty Creek Barrel Select Whisky 750 mL. Stores are to merchandise the value add beside the product so it is easily seen by customers. If your store runs out of the Forty Creek Whisky, please change to the nonvalue add version of the Deal of the Week Display.

Deal of the Week

Cozy Up

participation is mandatory

Week 2: February 9 – 15, 2017 Description

Size

665471 Jacob’s Creek Reserve Shiraz

LTO

Case Savings

750 mL $4.00 $48.00

nl y

Merchandising Instructions

• R  emove the “Forty Creek Whisky” sign and merchandise the “Jacob’s Creek” sign into the Metal Stand.

O

• Merchandise corresponding Pricer Card in front of product.

C op

y

Banner Insert Re-order Codes: English: P1217-DOW-015 Bilingual: P1217-DOW-020

Week 3: February 16 – February 22, 2017 LCBO#

Description

Size

382002 Smirnoff Raspberry Vodka

LTO

750 mL $1.00

Merchandising Instructions

Tr

ad

e

• Remove the “Jacob’s Creek Reserve Shiraz” sign and merchandise the “Smirnoff Raspberry Vodka” sign into the Metal Stand. • Merchandise corresponding Pricer Card in front of product. • T  he display should be merchandised to promote the case savings.

Value Add Banner Insert Re-order Codes: English: P1217-DOW-016 Bilingual: P1217-DOW-021 Banner Insert Re-order Codes: English: P1217-DOW-017 Bilingual: P1217-DOW-022

Value Add

DEAL OF THE WEEK MANDATORY PARTICIPATION

LCBO#

Participating stores will be provided with 6-PK 7Ups that are free with purchase of +382002 Smirnoff Raspberry Vodka 750 mL. Stores are to merchandise the value add beside the product so it is easily seen by customers. If your store runs out of the Smirnoff Raspberry Vodka, please change to the non-value add version of the Deal of the Week Display. Marketing & Product Guide | 27

Deal of the Week

Cozy Up

participation is mandatory

Week 4: February 23 – March 1, 2017 Description

Size

392225 Robert Mondavi Private Selection Cab/Sav

LTO

750 mL $4.00 $48.00

nl y

Merchandising Instructions

• Remove the “Smirnoff Raspberry Vodka” sign and merchandise the “Robert Mondavi Private Selection Cab” sign into the Metal Stand.

O

• Merchandise corresponding Pricer Card in front of product.

ad

e

C op

y

Banner Insert Re-order Codes: English: P1217-DOW-155 Bilingual: P1217-DOW-156

Tr

DEAL OF THE WEEK NON-PARTICIPATING STORES

LCBO#

Case Savings

28 | Period 12

Deal of the Week

Cozy Up

non-participating stores

Save Big This Week – Cut Case Display

Participating Stores

C op

y

O

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2, 3, 4, 6, 7, 8, 9, 12, 13, 14, 16, 24, 25, 28, 29, 30, 32, 39, 42, 45, 46, 47, 48, 49, 52, 53, 54, 56, 58, 59, 60, 61, 66, 67, 69, 70, 71, 72, 75, 76, 77, 78, 81, 83, 84, 87, 88, 89, 91, 92, 93, 94, 96, 97, 98, 99, 103, 104, 105, 107, 108, 109, 110, 111, 112, 113, 114, 116, 117, 118, 119, 120, 121, 122, 123, 124, 126, 127, 128, 129, 131, 133, 134, 135, 136, 137, 138, 139, 141, 142, 143, 144, 145, 146, 147, 151, 153, 155, 157, 158, 159, 160, 161, 162, 166, 169, 170, 172, 173, 174, 175, 176, 178, 180, 181, 183, 184, 186, 189, 192, 193, 194, 196, 197, 199, 202, 203, 204, 205, 208, 210, 213, 214, 219, 220, 222, 223, 224, 225, 229, 230, 231, 232, 234, 235, 236, 237, 238, 239, 240, 241, 245, 246, 247, 251, 254, 256, 257, 258, 259, 260, 261, 262, 264, 266, 267, 268, 270, 271, 272, 273, 274, 275, 276, 277, 280, 281, 282, 283, 284, 285, 286, 289, 290, 291, 292, 293, 294, 295, 296, 297, 299, 301, 302, 303, 304, 305, 306, 307, 308, 309, 312, 313, 314, 315, 316, 317, 318, 319, 320, 322, 323, 327, 328, 330, 331, 332, 333, 335, 336, 337, 338, 339, 341, 343, 345, 347, 348, 349, 350, 352, 354, 358, 363, 364, 365, 368, 369, 370, 372, 374, 375, 376, 377, 379, 380, 384, 395, 399, 400, 403, 405, 406, 409, 410, 413, 414, 418, 419, 420, 421, 422, 423, 424, 429, 430, 433, 435, 436, 439, 440, 441, 442, 444, 446, 447, 448, 449, 450, 451, 453, 454, 455, 456, 460, 461, 462, 463, 464, 466, 468, 469, 471, 472, 473, 474, 475, 476, 477, 478, 479, 480, 482, 483, 484, 485, 486, 487, 488, 489, 492, 493, 496, 498, 502, 503, 504, 506, 507, 509, 510, 512, 513, 514, 515, 516, 517, 519, 520, 522, 524, 526, 527, 529, 530, 531, 532, 533, 535, 537, 538, 539, 541, 543, 547, 548, 550, 552, 557, 558, 560, 561, 562, 565, 567, 570, 571, 574, 576, 577, 578, 581, 582, 583, 586, 588, 589, 591, 594, 595, 596, 597, 598, 599, 603, 604, 606, 607, 608, 610, 611, 612, 613, 614, 615, 621, 622, 626, 635, 636, 637, 638, 639, 642, 644, 645, 646, 650, 651, 654, 656, 657, 677, 695, 697

Key Dates & Participating Products

Please note that the sales always begin on a Thursday and last until end of day the following Wednesday. When the featured product is a wine, we will be communicating the Case Savings deal and recommend that in-store displays reflect this strategy. LCBO#

Product

Size

LTO

750 mL

$1.50

750 mL

$4.00

750 mL

$1.00

750 mL

$4.00

Case Savings

WEEK 1: FEBRUARY 2 – 8, 2017 550715

Forty Creek Barrel Select Whisky

665471

e

WEEK 2: FEBRUARY 9 – 15, 2017

Jacob’s Creek Reserve Shiraz

$48.00 on a case of 12

ad

WEEK 3: FEBRUARY 16 – 22, 2017 382002

Smirnoff Raspberry Vodka

WEEK 4: FEBRUARY 23 – MARCH 1, 2017 Robert Mondavi Private Selection Cab/Sav

Tr

392225

$48.00 on a case of 12

DEAL OF THE WEEK NON-PARTICIPATING STORES

The following stores are encouraged to build Cut‑case displays to promote the weekly deals (Manager’s discretion). These stores will not be forced allocated inventory. Please ensure sufficient stock is ordered.

Marketing & Product Guide | 29

Deal of the Week

Cozy Up

non-participating stores

Signage Components & Re-order Codes

Ima g

e Su

Ima g

bjec

e Su

Cha

bjec

nge

t to

Cha

nge

nl y

t to

Ima g

e Su

Cha

nge

O

t to

Deal of the Week Generic Riser Wrap Kit English: DMS-W1117-DOW-025 Bilingual: DMS-W1117-DOW-027

y

Deal of the Week Generic Cut‑Case Backer Card English: DMS-W1117-DOW-024 Bilingual: DMS-W1117-DOW-026

bjec

C op

DEAL OF THE WEEK NON-PARTICIPATING STORES

Deal of the Week Pricer Cards ALL Stores – Re-order# DMS-P1217-DOW-023

Merchandising Instructions Cut Case Display (For stores that have available floor space)

• P  lease set up a Cut-case display using the provided generic signage.

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ad

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• M  erchandise Pricer Cards in front of products.

30 | Period 12

Cut-case display Weeks 1 & 3

Cut-case display (Case Savings) Weeks 2 & 4

nl y

The Winter issue of More Food & Drink will be distributed the week of January 30th, 2017. More Food & Drink can be merchandised as soon as you receive your shipment.

What’s Inside

O

Tutti Italiano! Start your party with Prosecco and Venetian-style hors d’oeuvres, then check out our tips on making pizza. We pair delicious recipes with five classic Italian wines and share some new ideas for using Italian spirits—including a new take on the Aperol Spritz.

Shipments

y

For the list of featured products please see the Food & Drink Table section of this guide.

C op

• All stores will receive an allocation of More Food & Drink publications. • Distribution is limited and stores will receive fewer copies than Food & Drink. • There are no additional copies available to re-order.

Online Content

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If your store runs out of copies you can direct customers to visit www.lcbo.com/foodanddrink where a selection of content from More Food & Drink is available.

Marketing & Product Guide | 31

Cozy Up

More Food & Drink

Merchandising Instructions

• If your store has the Food & Drink Table fixture, please only merchandise copies of More Food & Drink on the table using the provided Self Merchandisers – see the Food & Drink Table section in this guide for details. • For stores without the Food & Drink Table fixture, More Food & Drink should be merchandised prominently in your Food & Drink magazine fixture using the same signage as P11 (see below).

nl y

• The fixture should be positioned in the selling area of the store.

• If your store does not have a stand, please display More Food & Drink at all checkouts, customer service and the Information centre. • If you have any Food & Drink Winter issues remaining, display both publications in the fixture.

O

• Once your supply has been depleted, please store the fixture until the next issue arrives. Do not use the stand to display other materials.

Coming Soon

The Spring 2017 issue of Food & Drink will be available in stores March 15, 2017.

Signage

C op

y

The next issue of More Food & Drink will be available the week of April 3, 2017.

Please use same signage provided for Period 11.

Where to install sign

Re-order Code

PERIOD 12 FOOD & DRINK Header Card English/Bilingual

FOOD & DRINK Metal Fixture

W1117-FDH-069

ad

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Component

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PERIOD 12 FOOD & DRINK "A" Frame Sign

32 | Period 12

FOOD & DRINK "A" Frame Fixture

English/English: W1117-FDA-070

English/French: W1117-FDA-071

Images

O

Key Dates Install: January 29, 2017 Take Down: February 25, 2017

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Food & Drink Table

C op

y

Participating Stores

Tr

ad

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1, 10, 15, 17, 21, 22, 23, 31, 38, 41, 44, 51, 55, 57, 65, 74, 82, 115, 130, 148, 149, 156, 171, 185, 187, 191, 195, 198, 211, 217, 221, 226, 227, 228, 233, 250, 252, 253, 263, 269, 279, 288, 298, 300, 310, 326, 329, 344, 346, 351, 355, 359, 361, 367, 373, 378, 381, 383, 390, 391, 392, 394, 397, 401, 404, 407, 411, 412, 416, 427, 428, 437, 438, 443, 445, 452, 457, 459, 470, 481, 485, 490, 491, 497, 500, 522, 523, 528, 536, 542, 545, 551, 554, 569, 573, 575, 579, 580, 584, 587, 602, 605, 609, 618, 619, 623, 624, 627, 630, 631, 632, 633, 634, 640, 641, 643, 649, 652, 653, 655, 658, 661, 667, 694, 698, 699, 700, 703, 706, 741, 776

Marketing & Product Guide | 33

Cozy Up

Food & Drink Table Merchandising Instructions: • The Winter issue of More Food & Drink is to be distributed in stores the week of January 30, 2017. More Food & Drink can be merchandised as soon as you receive the shipment.

• Self Merchandiser on table, please refer to your tables planoguide (on the following pages) for placement. Participating stores will receive four (4) Self Merchandisers. Bilingual stores will receive three (3) english/ one (1) French.

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• Merchandise the More Food & Drink magazine in the Self Merchandisers.

Signage Components The following signage will be sent to participating stores before Period 12 begins.

O

Enhanced Sign

Small Table

English: P1217-FDT-039 Bilingual: P1217-FDT-040

English: P1217-FDT-041 Bilingual: P1217-FDT-042

Brochure Header Card

DMS-P1217-FDT-043

DMS-P1217-FDT-044

Mini-Pole Topper Signs

Self Merchandiser

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ad

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In-section Hot Buttons

Image not available.

Shelf Talkers

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Large Table

y

Image not available.

English DMS-P1217-FDT-155 Bilingual DMS-P1217-FDT-156

34 | Period 12

English DMS-P1217-FDT-153 Bilingual DMS-P1217-FDT-154

English DMS-P1217-FDT-158 Bilingual DMS-P1217-FDT-159

Cozy Up

Food & Drink Table

Group 1 – Large 7’ Table + 2 Small End Tables Participating Stores 17, 22, 23, 31, 41, 44, 51, 55, 65, 74, 82, 130, 148, 156, 171, 191, 195, 198, 211, 221, 226, 227, 228, 233, 250, 279, 288, 298, 300, 310, 326, 344, 351, 361, 381, 383, 391, 397, 401, 407, 427, 437, 438, 443, 445, 470, 481, 485, 490, 491, 497, 528, 536, 542, 551, 569, 575, 579, 587, 602, 605, 609, 623, 627, 630, 631, 633, 634, 640, 643, 649, 652, 653, 655, 658, 661, 667, 694, 698, 699, 703, 706, 741

nl y

Participating Products Location

LCBO#

Description

Size

A

45195

Ruffino Chianti Classico Riserva Ducale DOCG

B

264333

Terre Del Barolo Barolo DOCG

C

442491

Fantini Farnese Numero Uno Primitivo

D

231779

Bartenura Moscato- Kpm Igt

E

176834

Aperol

F

469643

Rossi D'Asiago Limoncello 

G

484204

Malfy Gin

H

525188

Peroni Nastro Azzurro 6 Pk-B

I

435222

Tenuta Sant Antonio Amarone Del Val Selezione

750 mL

J

2253

Disaronno Originale Amaretto 

750 mL

K

394387

Villa Sandi Prosecco Il Fresco DOC, Treviso

750 mL

L

340570

Val D'Oca Prosecco DOCG

750 mL

1

Metal Pole

2

Metal Pole

3

Metal Pole

4

Metal Pole

L

O

C op

y

6X330mL

Prosecco for Entertaining

Spirits of Italy

C

B

B3

Food & Drink Magazine Holder

A

B3

A

F3

E

6 facings facings

E

Food & Drink Magazine Holder

F

4 facings

H

BOX SIGN

6 facings

J

facings 6 facings

6 facings

F3

I

G

facings 6 facings

4

Food & Drink Magazine Holder

e

4 facings

750 mL

Pizza & Beer

D

Tr

Food & Drink Magazine Holder

2

750 mL

750 mL

6 facings facings

1 facing

750 mL

Icionic Italian Wines

ad

K

750 mL

750 mL

C

1

750 mL

3

1 facing

G Marketing & Product Guide | 35

Cozy Up

Food & Drink Table Group 2 – Large 7' Table + 4 Side Tables

Participating Stores 1, 10, 15, 21, 38, 115, 149, 187, 217, 252, 253, 263, 329, 346, 355, 359, 367, 373, 378, 390, 392, 394, 404, 412, 416, 459, 522, 523, 545, 554, 573, 618, 619, 624, 632, 641 Participating Products Location

LCBO#

Description

A

45195

Ruffino Chianti Classico Riserva Ducale DOCG

B

264333

Terre Del Barolo Barolo DOCG

C

442491

Fantini Farnese Numero Uno Primitivo

D

525188

Peroni Nastro Azzurro 6 Pk-B

E

176834

Aperol

F

469643

Rossi D'Asiago Limoncello 

G

484204

Malfy Gin

H

2253

Disaronno Originale Amaretto 

I

435222

Tenuta Sant Antonio Amarone Del Val Selezione

750 mL

J

394387

Villa Sandi Prosecco Il Fresco DOC, Treviso

750 mL

K

340570

Val D'Oca Prosecco DOCG

L

231779

Bartenura Moscato- Kpm Igt

1

Metal Pole

Icionic Italian Wines

2

Metal Pole

3

Metal Pole

4

Metal Pole

nl y 6X330mL

O

y

C op

750 mL 750 mL 750 mL

750 mL 750 mL

Spirits of Italy

ad

C

Tr

Food & Drink Magazine Holder

D

E

E

6 facings

H

F

F

3 facings

H

1 facing

3 facings

G

6 facings Food & Drink Magazine Holder

3 facings

6 facings

BOX SIGN

6 facings

L

A 6 facings A

6 facings

3 facings

D

B 3 facings

B

6 facings

1 facing

Food & Drink Magazine Holder

6 facings

F

3 facings

3

G

6 facings

4

Food & Drink Magazine Holder

e

B 3 facings

1

1 facing

36 | Period 12

750 mL 750 mL

C 6 facings

2

750 mL

Prosecco for Entertaining

I

D

750 mL

Pizza & Beer

3 facings

J 3 facings

Size

H

1 facing

K

3 facings

Cozy Up

Food & Drink Table

Group 3 – Small 5' Table + 2 Small End Tables Participating Stores 411, 500, 776 Participating Products LCBO#

Description

Size

45195

Ruffino Chianti Classico Riserva Ducale DOCG

750 mL

264333

Terre Del Barolo Barolo DOCG

750 mL

C

442491

Fantini Farnese Numero Uno Primitivo

D

435222

Tenuta Sant Antonio Amarone Del Val Selezione

E

340570

Val D'Oca Prosecco DOCG

F

394387

Villa Sandi Prosecco Il Fresco DOC, Treviso

G

484204

Malfy Gin

H

469643

Rossi D'Asiago Limoncello 

I

176834

Aperol

J

2253

Disaronno Originale Amaretto 

K

525188

Peroni Nastro Azzurro 6 Pk-B

L

231779

Bartenura Moscato- Kpm Igt

1

Metal Pole

2

Metal Pole

3

Metal Pole

4

Metal Pole

e

Tr

Food & Drink Magazine Holder

D

6 facings

O

750 mL 750 mL 750 mL

y

6X330mL 750 mL

Pizza & Beer

3

B

6 facings

A

3 facings Food & Drink Magazine Holder

A

I

H

6 facings

4 facings

6 facings

BOX SIGN

4

K 4 facings

750 mL

Iconic Italian Wines

ad C 6 facings

750 mL

Spirits of Italy

B

L

750 mL 750 mL

3 facings

1 facing

750 mL

C op

Prosecco for Entertaining

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A B

E

6 facings

E 3 facings

Food & Drink Magazine Holder

2

F

6 facings

1

G

6 facings

Food & Drink Magazine Holder

Location

J

1 facing

F

3 facings Marketing & Product Guide | 37

Cozy Up

Food & Drink Table Group 4 – Small 5' Table + 4 Side Tables Participating Stores 185, 269, 428, 457, 580, 584, 700 Participating Products LCBO#

Description

A

176834

Aperol

750 mL

B

2253

Disaronno Originale Amaretto 

750 mL

C

45195

Ruffino Chianti Classico Riserva Ducale DOCG

D

264333

Terre Del Barolo Barolo DOCG

E

469643

Rossi D'Asiago Limoncello 

F

484204

Malfy Gin

G

442491

Fantini Farnese Numero Uno Primitivo

H

525188

Peroni Nastro Azzurro 6 Pk-B

I

435222

Tenuta Sant Antonio Amarone Del Val Selezione

750 mL

J

394387

Villa Sandi Prosecco Il Fresco DOC, Treviso

750 mL

K

340570

Val D'Oca Prosecco DOCG

750 mL

L

231779

Bartenura Moscato- Kpm Igt

1

Metal Pole

Spirits of Italy

2

Metal Pole

3

Metal Pole

4

Metal Pole

O

y

750 mL

Iconic Italian Wines

A

3 facings

3

6 facings

6 facings

K

A 6 facings

BOX SIGN

1

E 6 facings E

6 facings

4 facings

2

G

F 6 facings Food & Drink Magazine Holder

H

H 6 facings

G

2 facings

F

6 facings

Food & Drink Magazine Holder

Food & Drink Magazine Holder

B

ad

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Food & Drink Magazine Holder

I 3 facings

6X330mL

Prosecco for Entertaining

4

D 6 facings

750 mL

Pizza & Beer

C 2 facings

D 4 facings

38 | Period 12

750 mL

e

C 1 facing

750 mL 750 mL

B 6 facings

3 facings

750 mL

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J

Size

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Location

1 facing

L

3 facings

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Special Promotions Fixture

O

Key Dates Install: January 29, 2017 Take Down: February 25, 2017

y

Participating Stores

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10, 15, 17, 21, 22, 23, 31, 34, 38, 41, 44, 51, 55, 65, 74, 82, 102, 106, 115, 130, 132, 145, 148, 149, 156, 164, 168, 171, 185, 187, 191, 195, 198, 211, 212, 221, 226, 227, 228, 233, 243, 250, 252, 253, 263, 279, 288, 298, 300, 310, 325, 326, 329, 334, 344, 346, 351, 355, 359, 361, 367, 373, 378, 381, 383, 390, 391, 392, 393, 394, 397, 398, 401, 404, 407, 411, 412, 416, 427, 428, 437, 438, 443, 445, 452, 457, 459, 470, 481, 485, 490, 491, 497, 499, 500, 522, 523, 528, 536, 542, 544, 545, 546, 551, 554, 555, 566, 569, 575, 579, 580, 584, 587, 590, 601, 602, 605, 609, 617, 618, 619, 623, 624, 627, 629, 630, 631, 632, 633, 634, 640, 641, 643, 649, 652, 653, 655, 658, 661, 667, 694, 698, 699, 700, 702, 703, 706, 741

Marketing & Product Guide | 39

Cozy Up

Special Promotions – Shari’s Pick & Cocktail Pick Shari’s Pick – Participating Products LCBO#

Description

Size

Offers

141952

Pasqua Passimento Rossi IGT

750 mL

$2.00 LTO

357236

Chimay Blue Cap

330 mL

Merchandising Instructions • Replace the Period 11 Poster with the Period 12 versions.

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• Continue merchandise the Period 11 drum sign.

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• Ensure sufficient stock is ordered to maintain this program for the duration of Period 12.

40 | Period 12

Cozy Up

Special Promotions - Shari’s Pick & Cocktail Pick

Shari’s Cocktail Pick — the Rusty Nail

Stores are to merchandise the fixture with the four products below. If you do not carry one of these please use another close substitute. Beer will no longer be merchandised on this fixture and will only be promoted in the beer section.

Merchandising Instructions

LCBO#

Description

Size

2253 31864 215988 153965

Disaronno Amaretto Disaronno Amaretto Luxardo Amaretto Di Saschira Mcguinness Amaretto Dell Amorosa

750 mL 375 ml 750 mL 750 mL

• At the start of the Period 12 promotion, replace the Period 11 poster with the Period 12 “Cocktails” poster. • C  ontinue merchandising the Period 11 “Shari’s Cocktail Pick” drum sign.

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Participating Products

• E  nsure sufficient stock is ordered to maintain this program for the duration of the period (end of Period 12).

O

• M  erchandise the Recipe Card and Recipe Card Backer Card in the Adjustable Wire Brochure Holder (helloLCBO# 749515), at the same height as the top shelf on each side of the Cocktails Special Promotions Fixture. Please use half of the recipe cards for each side of the display.

Adjustable Brochure Holder helloLCBO Re-order# 749515

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• If you have room please merchandise LCBO#152728 Cocktail Shaker Stainless Steel on the display.

Marketing & Product Guide | 41

Cozy Up

Special Promotions Fixture – Signage Components

RECIPE CARD TAKE-AWAY

Wine (English/Bilingual) P1217-SPP-094

English P1217-COM-182 Bilingual P1217-COM-183 RECIPE CARD BACKER

Cocktail (English/Bilingual) P1217-SPP-095

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SHARI’S PICK DRUM SIGNS

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SHARI’S PICK POSTERS

Shari’s Pick: English P1117-SPD-096

English P1117-SPD-098 Bilingual P1117-SPD-099

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Cocktail:

Bilingual P1117-SPD-097

Shari’s Pick Shelf Talkers: DMS-P1217-ONS-054

English P1117-COM-184

42 | Period 12

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Mini Thematic This is a sold program. Participation is mandatory.

Participating Stores

O

Key Dates Install: January 29, 2017 Take Down: Februry 25, 2017

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1, 4, 5, 14, 15, 17, 18, 19, 21, 22, 23, 25, 26, 27, 31, 33, 34, 35, 36, 38, 40, 41, 44, 50, 51, 55, 60, 62, 63, 64, 65, 68, 72, 74, 79, 82, 83, 90, 93, 95, 97, 102, 106, 115, 125, 130, 132, 139, 140, 143, 145, 148, 149, 153, 154, 155, 156, 164, 168, 171, 179, 182, 185, 187, 188, 190, 191, 195, 198, 200, 201, 207, 209, 210, 211, 212, 214, 217, 221, 226, 227, 228, 233, 237, 242, 243, 244, 248, 249, 250, 252, 253, 255, 263, 265, 269, 278, 279, 287, 288, 298, 300, 310, 311, 324, 325, 326, 329, 334, 340, 343, 344, 346, 351, 355, 359, 360, 361, 362, 366, 367, 371, 373, 378, 381, 382, 383, 385, 386, 387, 388, 389, 390, 391, 392, 393, 394, 397, 398, 400, 401, 402, 404, 407, 411, 412, 416, 417, 425, 426, 427, 428, 431, 432, 434, 437, 438, 443, 444, 445, 452, 453, 456, 457, 459, 465, 470, 481, 485, 486, 490, 491, 494, 495, 497, 499, 500, 501, 505, 509, 511, 518, 521, 522, 523, 528, 532, 534, 536, 540, 542, 544, 545, 546, 549, 551, 553, 554, 555, 556, 559, 566, 568, 569, 572, 573, 575, 579, 580, 584, 586, 587, 590, 601, 602, 605, 609, 616, 617, 618, 619, 623, 624, 627, 629, 630, 631, 632, 633, 634, 635, 638, 640, 641, 643, 644, 649, 652, 653, 654, 655, 658, 661, 667, 694, 698, 699, 700, 702, 703, 706, 741, 771, 776

Marketing & Product Guide | 43

Mini Thematic

Cozy Up

participation is mandatory

Mini Thematic Program Enhancements In order to better serve our customers and continue to drive sales, we have enhanced the Mini Thematic Program. Mini Thematic "A"

Mini Thematic "B"

This is the existing program with displays on the Mini Thematic "A" End Aisle (formerly Mini Thematic End Aisle) in the front of stores (please refer to your stores floor plan). Stores will be provided Category Signs, Shelf Talkers and a Customer Takeaway to help promote the program. The following enhancements have been made to the program:

This new program will have displays on the Mini Thematic "B" End Aisle (formerly Gifting Promo End Aisle) in the front of your stores (please refer to your store floor plans). The program will include the following specifics:

• T  he number of participating products for this program is nine (9).

• Signage will consist of Category Sign and Shelf Talkers only. • P  articipating stores are required to list all nine (9) products for the duration of the period and one (1) case of each product will be forced out.

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This is a supplier paid program and stores must merchandise all nine (9) SKU's on the Mini Thematic Promotional Fixture Ends.

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 he 1–in/1–out rule does not apply on the Mini Thematic Promotional Fixtures. • T

• The Period 11 Mini Thematic "A" (formerly Mini Thematic) will feature Customer Favourites of 2016.  he Period 11 Mini Thematic "B" (formerly Gifting Promotional Fixture End) will feature Wines. • T  o support the sales and marketing strategy, it is mandatory to feature all SKUs participating in the programs. • T • T  he Promotional Fixtures must be fully merchandised at all times.

• All brands must be featured to ensure a healthy looking display that is ready‑for business. • If a store is bringing in additional inventory to support the Mini Thematic Promotional Fixture Program, the 1–in/1–out rule does not apply during the promotional Periods. • If a store decides to list a featured product AFTER the promotional Period has concluded, the 1–in/1–out rule does apply.

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MINI THEMATIC

• P  articipating stores are required to list all nine products for the duration of the period and one (1) case of each product will be forced out.

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• T  he number of participating products has been standardized to nine (9).

(formerly Gifting Promo End Aisle)

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(formerly Mini Thematic Promo End Aisle)

EXAMPLE FLOOR PLAN – Please refer to your store’s floor plan Mini Thematic "A" – formerly Mini Thematic Mini Thematic "B" – formerly Gifting Promo End 44 | Period 12

Mini Thematic ‘A’ – Europe’s Best Sellers

Cozy Up

participation is mandatory

Overview

Product Description

Size

Offers

171314

Grand Sud Merlot

1000 mL

$1.00 LTO

298505

La Vieille Ferme Cotes Du Luberon Aoc

750 mL

$1.50 LTO

563338

Veuve Clicquot Brut Champagne

750 mL

20 BAM

621888

Relax Riesling , Mosel

750 mL

$1.50 LTO

512335

Fantini Farnese Montepulciano Dabruzzo

1500 mL

$1.00 LTO

229542

Folonari Pinot Grigio Delle Venezie

750 mL

$1.00 LTO

897702

Bottega Vino Dei Poeti Prosecco Doc

750 mL

$1.50 LTO

141432

SOGRAPE GAZELA VINHO VERDE

750 mL

5 BAM

243055

Beronia Tempranillo Rioja

750 mL

$1.50 LTO

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C op

Merchandising Instructions

Image not available.

O

LCBO#

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Participating Products

Perpendicular Hot Buttons Re-order# DMS-P1217-PFM-036

• Insert the provided “Europe’s Best Sellers” category sign into the sign band on the Mini Thematic “A” Fixture. • Merchandise the pre-printed Shelf Talkers in front of the participating products on the Mini Thematic “A” Fixture and in‑section. • Participating stores will also receive perpendicular Hot buttons featuring our category managers (experts). Please merchandise these Hot Buttons in-section. Ima g

e Su

bjec

t to

Cha

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europe’s best sellers

ad

Promo Fixture Sign – Short (English/Bilingual) Re-order# P1217-PFM-028

nge

Ima g

e Su

bjec

europe’s best sellers

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Promo Fixture Sign – Long (English/Bilingual) Re-order# P1217-PFM-029

t to

Cha

nge

MINI THEMATIC A – EUROPE’S BEST SELLERS

This period we are featuring some tried-and-true favourites from five traditional winemaking countries in Europe, all affordable, true to their roots and sure to wow. These are all bestsellers in the European wines category and sure to sell quickly with their LTO and BAM’s. While there isn’t a brochure this period, customers can learn about how these wines became such hits — and get expert tips on how best to serve and enjoy them on lcbo.com.

Image not available.

Promo Fixture Shelf Talker (English/Bilingual) Re-order# DMS-P1217-PFM-033 Marketing & Product Guide | 45

Mini Thematic ‘B’ – Give Your Host the Most

Cozy Up

participation is mandatory

Overview As a reminder, the Gifting Promo Fixture is now a second Mini‑Thematic display (Mini Thematic “B”) featuring products with a specific focus. This period we will be promoting “Give Your Host the Most”.

Product Description

Size

Offers

85316

Blu Giovello Prosecco

750 mL $2.00 LTO

212480

Georges Duboeuf Beaujolais AOC

750 mL $1.00 LTO

217273

Mumm Cuvee Napa Brut Prestige

253229

Bougrier Vouvray Chenin Blanc

293043

Stoneleigh Marlborough Sauvignon Blanc

441543

Wakefield Promised Land Shiraz

460170

Santa Rita Medalla Real Gran Reserva Cabernet Sauvignon

750 mL $3.00 LTO

462853

Ménage à Trois Silk Red Blend

750 mL $2.00 LTO

481556

Eastdell Riesling VQA

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LCBO#

750 mL 15 BAM

750 mL $2.00 LTO 750 mL 10 BAM

O

750 mL $2.00 LTO

750 mL $1.00 LTO

y

Merchandising Instructions

• Insert the provided “Give Your Host the Most” category sign into the sign band on the Mini Thematic “B” Fixture.

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• M  erchandise the pre-printed Shelf Talkers in front of the participating products on the Mini Thematic “B” Fixture and in‑section.

GIVE YOUR HOST THE MOST

GIVE YOUR HOST THE MOST

25456

ad

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Promo Fixture Sign – Short (English/Bilingual) Re-order# P1217-PFM-030

Nesting Table Sign STORE 10 ONLY (Bilingual) Re-order# DMS-P1117-PFM-032 Image not available.

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SEASONAL PERIOD 11– 13MOST MINI THEMATI C BSIGNAGE – GIVE YOUR HOST THE

Participating Products

Promo Fixture Shelf Talker (English/Bilingual) Re-order# DMS-P1217-PFM-035

46 | Period 12

25456

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Gifting

LCBO#

Component

O

Key Dates Start Date: January 29, 2017

QTY per case

Retail

75

$0.95

Year Round 95¢ Bags & Hot Button

Year Round LCBO 95¢ Bags

Year Round Boxes

y

381301

Year Round Rigid1 Bottle Round Box

24

$4.95

383141

Year Round Rigid 2 Bottle Oval Box

12

$7.95

464263

Year Round 1 Bottle Folding Box

24

$2.50

464271

Year Round 2 Bottle Folding Box

12

$3.50

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383125

Year Round Vessels & Wrap Kit

Year Round Galvanized Beer Pail

12

$6.95

756361

Year Round Galvanized Wine Pail

12

$6.95

691311

Generic Gift Tag (English)

50 per bundle

691303

Generic Gift Tag (French)

50 per bundle

151688

Year Round Wrap Kit (wraps 24 pails)

1 kit

$3.50

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751602

Marketing & Product Guide | 47

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Gifting – 95¢ Bag Hot Button LCBO Overview All stores will receive Hot Button signs to promote our P12 Italia 95c bags. Install the 95¢ Bag Hot Button Sign at each cash end with the existing clip. Install one sign on all cash ends (even if there are two baskets).

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Select stores are to merchandise the 95c Bags on End Aisles in the Metal 95c Bag Holders.

Description

Reorder #

95¢ Bag Hot Button Signs

P1217-GFT-363

95¢ Bag Hot Button Sign Clip

NIHK102

Clip NIHK102

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Stores in FLS designated areas MUST display the bilingual side of the sign.

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Replacement signs and clips can be ordered from helloLCBO 416.365.5932.

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Install signs upon receipt.

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Please remove all the Year-Round 95¢ bags to encourage full sell through of the new P12 Italia 95c bags.

Sign (English Over Bilingual) P1217-GFT-363

Direct Inquiries to helloLCBO: 416–365–5932 Store Support Toll Free: 1-877-522-6411

48 | Period 12

Cozy Up

Gifting – 95¢ Bag Hot Button Vintages

Overview All stores will receive Hot Button signs to promote our Vintages 95¢ bags.

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Install the Vintages Hot Button Sign upon receipt at all cash ends that are merchandising vintages 95c bags. Please use existing clip. Install one sign on all cash ends (even if there are two baskets).

Reorder #

95¢ Bag Vintages Hot Button Signs

DMS-VIN17-GFT-146

95¢ Bag Hot Button Sign Clip

NIHK102

Clip NIHK102

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Stores in FLS designated areas MUST display the bilingual side of the sign.

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Description

O

Replacement signs and clips can be ordered from helloLCBO 416.365.5932.

Sign (English Over Bilingual) DMS-VIN17-GFT-146

Direct Inquiries to helloLCBO: 416–365–5932 Store Support Toll Free: 1-877-522-6411

Marketing & Product Guide | 49

Cozy Up

Gifting – Featured Gift Program Featured Gift Program The Period 12 Gifting program will focus on gifting options for Valentine’s Day and Red Carpet Events.

Participating Stores

Valentine’s Bottle Bag LCBO# 493114 Retail $2.95

Plexi Fabric Bag Sign Insert DMS-W1117-GFT 104

Period 12 Shopping Guide Spread

End Aisle Backer Card

Valentine’s Day Gift Tag

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Nesting Table #1 Sign DMS-P1217-DTS-065

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1, 4, 5, 10, 15, 17, 18, 19, 21, 22, 23, 25, 27, 31, 33, 34, 35, 36, 38, 40, 41, 44, 50, 51, 55, 57, 58, 60, 61, 62, 63, 64, 65, 68, 72, 74, 79, 80, 82, 83, 90, 93, 95, 97, 102, 106, 115, 122, 125, 130, 132, 140, 145, 148, 149, 150, 153, 154, 155, 156, 164, 165, 166, 168, 171, 177, 179, 182, 185, 187, 191, 192, 195, 196, 198, 200, 201, 207, 209, 210, 211, 212, 214, 217, 221, 226, 227, 228, 233, 237, 242, 243, 244, 248, 249, 250, 252, 253, 255, 263, 265, 269, 278, 279, 287, 288, 298, 300, 310, 311, 324, 325, 326, 329, 333, 334, 340, 341, 343, 344, 346, 351, 355, 359, 360, 361, 362, 367, 371, 373, 378, 381, 382, 383, 385, 386, 387, 388, 389, 390, 391, 392, 393, 394, 397, 398, 401, 402, 404, 407, 408, 412, 416, 417, 425, 426, 427, 428, 431, 432, 434, 437, 438, 443, 444, 445, 452, 453, 456, 457, 459, 465, 470, 481, 485, 486, 490, 491, 494, 495, 497, 499, 500, 501, 505, 511, 518, 521, 522, 523, 528, 532, 534, 536, 540, 542, 544, 545, 546, 549, 551, 553, 554, 555, 556, 559, 566, 568, 569, 572, 573, 575, 579, 580, 584, 586, 587, 590, 592, 598, 599, 601, 602, 605, 609, 616, 617, 618, 619, 623, 624, 627, 629, 630, 631, 632, 633, 634, 635, 636, 638, 640, 641, 643, 644, 645, 649, 651, 652, 653, 654, 655, 657, 658, 661, 665, 677, 694, 697, 698, 699, 700, 702, 703, 706, 741, 771, 776

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Valentine’s Day Merchandising Tool Kit - Select Store Only Re-order# P1217-VMK-247

Mini Backer Cards

50 | Period 12

Riser Wrap

Cozy Up

Gifting – Nesting Table #1

Merchandising Option A – Nesting Table #1

Participating Stores

Participating stores will receive the following signage components

• P  roducts to be merchandised according to placement map.

1, 10, 22, 23, 35, 38, 41, 51, 55, 74, 82, 115, 130, 149, 156, 164, 187, 198, 211, 212, 217, 226, 227, 248, 249, 250, 253, 263, 279, 310, 329, 334, 346, 351, 355, 359, 371, 373, 378, 390, 391, 393, 394, 401, 404, 411, 412, 417, 438, 445, 453, 459, 486, 490, 495, 497, 500, 542, 545, 554, 556, 568, 573, 575, 579, 580, 587, 590, 599, 601, 602, 617, 618, 619, 623, 624, 627, 632, 633, 640, 643, 649, 652, 653, 655, 658, 699, 703, 741, 771

• T  here are 5 products, faced x 3 on long sides of table. The middle facing of each product has to pre-wrapped with Valentine’s Organza bag. Remaining bags to be merchandised in Acrylic Fabric bag merchandisers on short side of table.

• Acrylic Fabric Bag Insert Sign • Nesting Table #1 Sign

Merchandising Overview

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Components

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Nesting Table #1 is the primary location for gifting items. The selected products to be merchandised on Nesting Table #1 are the 21 participating products on the following page. When the seasonal gifting items (fabric bottle bags) are sold through, stores are encouraged to replenish with pre-wrapped year round pails.

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• S  tore manager may modify product selection based on customer buying patterns and demographics; however alternate products must support the theme.

Marketing & Product Guide | 51

Cozy Up

Gifting – Nesting Table #1 Participating Products – Nesting Table #1 Please order two or three cases of each of the 21 products. LCBO # Product Description A* 485623 Apothic Inferno Red Blend B 470070 The Ned Sauvignon Blanc C 122077 Georges Duboeuf Beaujolais-Villages D 267781 Voga Moscato Frizzante E* 476903 Pasqua Romeo And Juliet Val Ripasso Superiore Doc F 147504 13th Street Cuvee Rose Sparkling Wine G 493114 Valentines Organza Bottle Bag H 284539 Trius Brut VQA I 396671 360 Double Chocolate Vodka

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Size 750 mL 750 mL 750 mL 750 mL 750 mL 750 mL 750 mL 750 mL

400242 334060 468561 446526 217505 493114 468447 130047 48801 430389 418657

Baileys Chocolate Cherry Macallan Gold Tequila Rose Strawberry Cream Star Of Bombay Henry Of Pelham Cuvee Catharine Brut Rose VQA Valentines Organza Bottle Bag Viticolicoltori Acquesi Piemonte DOC Rosato (SEASONAL VALENTINES) Vintage Rosé Cuvée Brut Sparkling Louis Bouillot Perle d’Ivoire Brut Blanc de Blancs Crémant de Bourgogne Beringer Sparkling White Zinfandel Lily Sparkling Wine VQA

750 mL 750 mL 750 mL 750 mL 750 mL

U

425751

Sandara Frizzante Rose (SEASONAL VALENTINES)

750 mL

V

187914

Bottega rose gold brut sparkling (SEASONAL VALENTINES)

750 mL

W

468579

Les Valentines Carignan Syrah VdFrance (SEASONAL VALENTINES)

750 mL

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J* K L M N O P* Q R S T

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750 mL 750 mL 750 mL 750 mL 750 mL

* Featured in Period 12 Shopping Guide

3 Facings

C

3 Facings

D

3 Facings

E

S es ag es t n Vi Cas 2

R

H G

Gifting

2 Facings Organza Bag

e M

3 Facings

FRONT OF STORE

E

F

D

3 Facings

2 Facings

3 Facings

W

6 Facings

3 Facings

ad

3 Facings

3 Facings

T

3 Facings

Tr

3 Facings

L

K

J

3 Facings

B

I

3 Facings

A

3 Facings

C

3 Facings

3 Facings

M

Q

es tag es Vin Cas 2

3 Facings

B

3 Facings

L

K

3 Facings

V

2 Facings

P

A

3 Facings

J

Organza Bag

O

Gifting

3 Facings

I

3 Facings

U

2 Facings

N

52 | Period 12

SOFT DRESSING

SIGNAGE

Cozy Up Merchandising Option B – Promo Table Promo Table is the primary location to merchandise the seasonal gifting for stores without Nesting Tables. The selected products to be merchandised on the Promo Table are the 4 products featured in the Shopping Guide. When the seasonal gifting items (fabric bottle bags) are sold through, stores are encouraged to replenish with pre-wrapped year round pails.

Participating Stores

Participating stores will receive

Size

SIGNAGE

750 mL

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A 485623  Apothic Inferno Red Blend

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Product Description

D

C

6 Facings

LCBO#

G

Participating Products will be featured in the Period 12 Shopping Guide.

6 Facings

Participating Products – Promo Table

Pre-wrapped

year round pail

6 Facings

E

O

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4, 5, 10, 15, 17, 19, 34, 36, 41, 57, 58, 64, 83, 97, 102, 106, 148, 154, • Acrylic Fabric bag sign insert 168, 191, 207, 209, 211, 212, 226, 228, 233, 243, 249, 250, 252, 265, • Nesting Table #1 Sign 269, 279, 287, 288, 298, 326, 329, 334, 343, 344, 355, 359, 360, 361, 367, 371, 373, 378, 385, 386, 387, 391, 393, 394, 404, 407, 408, 412, 425, 431, 437, 443, 445, 457, 459, 486, 491, 495, 497, 499, 501, 505, 511, 522, 523, 532, 536, 540, 542, 544, 545, 549, 551, 554, 555, 568, 569, 573, 575, 580, 587, 590, 601, 609, 616, 617, 619, 623, 626, 627, Valentine’s Day 629, 631, 632, 633, 634, 635, 636, 638, 641, 642, 643, 651, 652, 653, Organza Bags 654, 658, 677, 694, 699, 702, 703 F

B 493114 Valentines Organza Bottle Bag

C 476903 Pasqua Romeo And Juliet Val Ripasso Superiore Doc Pre-wrapped Year Round Pail D

750 mL

E 400242 Baileys Chocolate Cherry

750 mL

750 mL

Pre-wrapped year round pail

H

6 Facings

A

Valentine’s Day Organza Bags

B

F 493114 Valentines Organza Bottle Bag

750 mL

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G 468447 Viticolicoltori Acquesi Piemonte DOC Rosato (SEASONAL VALENTINES) Pre-wrapped Year Round Pail H

Merchandising Overview

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• S  tore manager may modify product selection based on customer buying patterns and demographics; however alternate products must match the theme. • P  lease order 1-2 cases of each of the 4 products. • P  re-wrap pail with year round wrap kit and product from the participating product list.

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Gifting – Valentine’s Day Merchandising Tool Kit Merchandising Instructions Please select one or both of the merchandising options below to display your Valentine’s products (Store Manager’s discretion).

Key Dates:

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Install: January 29, 2017 Take Down: February 15, 2017

Mini Backer Card • Please set up Cut-case display(s) using the provided signage.

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• Merchandise Bottle Neck Tags on participating products on display.

Backer Card

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• Please select a discretionary end to merchandise your Valentine’s Day products.

On Shelf

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• Merchandise Bottle Neck Tags on participating products on shelf.

54 | Period 12

Front End Merchandiser

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This is a sold program. Participation is mandatory.

Participating Stores

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Key Dates Install: January 29, 2017 Take Down: February 25, 2017

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1, 4, 5, 6, 10, 11, 12, 14, 17, 18, 19, 20, 21, 23, 24, 26, 31, 33, 35, 36, 38, 41, 50, 51, 55, 58, 59, 63, 64, 65, 68, 70, 74, 79, 80, 82, 86, 90, 93, 95, 97, 101, 102, 106, 115, 130, 140, 143, 148, 149, 153, 154, 156, 164, 165, 185, 188, 190, 192, 195, 198, 200, 201, 207, 209, 210, 211, 216, 217, 218, 221, 226, 227, 228, 233, 243, 248, 249, 250, 252, 253, 263, 270, 278, 279, 288, 295, 298, 300, 310, 311, 312, 321, 325, 326, 334, 343, 344, 346, 351, 353, 359, 360, 362, 366, 371, 373, 378, 381, 382, 383, 384, 385, 386, 387, 391, 392, 397, 400, 401, 404, 411, 415, 420, 427, 428, 431, 432, 434, 437, 438, 443, 444, 445, 452, 453, 456, 457, 459, 465, 481, 485, 486, 490, 491, 494, 495, 500, 501, 521, 522, 523, 528, 533, 540, 542, 544, 545, 549, 551, 554, 555, 556, 563, 564, 572, 573, 580, 587, 590, 593, 602, 605, 609, 617, 618, 624, 627, 629, 630, 631, 632, 633, 640, 641, 643, 649, 652, 653, 655, 658, 661, 667, 694, 699, 741

Marketing & Product Guide | 55

Front End Merchandiser (FEM)

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participation is mandatory

FEM Sold Space Program The Front End Merchandiser program (FEM) has proven to generate incremental sales, create consistency across the stores, and encourage customers to discover new products. This is a sold program and participation is mandatory.

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Signage will be shipped to participating stores each Period.

Participating Products Description

470088 485623

Cupcake Black Forrest Decadent Red Apothic Inferno

Size 750 mL 750 mL

Merchandising Instructions

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For Period 12, the Sold Space program will feature Cupcake Black Forrest Decadent Red. and Apothic Inforno. It is imperative that stores reconfigure the shelves on the sold space display in order to feature these products effectively.

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LCBO#

Stores are required to use 3 shelves plus the plinth/base (i.e. The featured products should be water-falled on 3 shelves). The top shelf is used to display the box sign provided.

• Pre-printed Shelf Talkers

Box Sign – Taste Great One

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• Box Sign

56 | Period 12

SUMPTUOUS CALIFORNIA SELECTIONS FULLBODIED & SMOOTH

CUPCAKE BLACK FORREST DECADENT RED REG $14.95 470088

NOW $12.95

(D – 10 g/L) 750 mL

SAVE $2.00

Valid until February 26, 2017. Price subject to change without notice. While supplies last.

Shelf Talker

DMS-P1217-FEM-038

V1 Re-order: 25456 Take Down: FEB-26-2017

Signage Components

Front End Merchandiser (FEM)

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participation is mandatory

Stores participating in the Front End Merchandiser Program must also set up the core 200 mL Spirits Program.

Core 200 mL Spirits PPG Program

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The top 10 selling 200 mL Spirits, sorted by Product Profile Grouping (PPG), are to be set up on priority cash #2 (i.e. the cash desk that receives the second highest traffic). See the sample floor plans in your Front End Merchandiser Sold Space Implementation Guide for the location of the display. The display does not change from Period to Period as it is intended to protect the majority of sales generated from the Front End Merchandisers. Stores MUST list the Core SKUs that are associated to the PPG (Core 200 mL’s DO NOT count against a store’s total approved SKU count). The Core SKUs cannot be delisted.

PPG (See facing page)

PPG (See facing page)

PPG (See facing page)

PPG (See facing page)

PPG (See facing page)

PPG (See facing page)

PPG (See facing page)

PPG (See facing page)

PPG (See facing page)

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200 mL & 375 mL discretionary displays

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For the Core 200 mL Spirits feature, stores are required to use four shelves and plinth/base (i.e. two (2) products per shelf, total five shelves are required).

PPG (See facing page)

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Above example is based on Type 3. Staff Picks Basket

Think Shrink 750 mL Merchandiser

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The current direction for merchandising varies by region so stores are to contact their District Managers for direction in each district. Participating stores should have received fixtures for the Think Shrink 750 mL Merchandiser.

Participating Stores

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4, 6, 10, 13, 17, 22, 23, 41, 55, 63, 65, 74, 82, 95, 97, 102, 125, 132, 139, 144, 145, 153, 156, 168, 191, 196, 198, 201, 210, 211, 227, 229, 233, 237, 244, 250, 252, 253, 260, 270, 276, 276, 279, 286, 288, 298, 300, 325, 326, 344, 359, 367, 371, 381, 383, 386, 390, 392, 394, 397, 398, 401, 404, 411, 417, 420, 427, 437, 443, 452, 453, 459, 469, 470, 474, 474, 477, 486, 490, 491, 495, 497, 500, 511, 523, 536, 538, 544, 546, 549, 550, 551, 554, 555, 564, 569, 571, 573, 579, 580, 587, 601, 605, 617, 619, 627, 632, 633, 634, 635, 638, 640, 641, 643, 644, 645, 646, 651, 652, 653, 655, 656, 657, 658, 694, 697, 698, 699, 703, 706, 741, 776

Marketing & Product Guide | 57

Front End Merchandiser (FEM)

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participation is mandatory

Front End Merchandiser Core List – 2015/16 LCBO#

Description

Size

LCBO#

Description

271965

Smirnoff Vodka (P.E.T.)

200 mL

271965

Smirnoff Vodka (P.E.T.)

200 mL

447961

Fireball Whisky Shooter

200 mL

447961

Fireball Whisky Shooter

200 mL

393678

Baileys Irish Cream

200 mL

393678

Baileys Irish Cream

200 mL

586180

Iceberg Vodka

200 mL

586180

Iceberg Vodka

200 mL

413716

Wiser’s Deluxe

200 mL

602128

Polar Ice Vodka

200 mL

271338

Bacardi Superior

200 mL

413716

Wiser's Deluxe

200 mL

Alberta Premium

200 mL

BIG BRANDS

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BEER AND CHASERS

Size

245944

Alberta Premium

200 mL

245944

587816

Forty Creek Barrel Select

200 mL

271338

Bacardi Superior

200 mL

Grand Marnier

200 mL

251397

Walker's Special Old

200 mL

Jack Daniel’s Tennessee Whiskey

200 mL

251371

Canadian Club Premium

200 mL

271965

Smirnoff Vodka (P.E.T.)

200 mL

271965

Smirnoff Vodka (P.E.T.)

200 mL

447961

Fireball Whisky Shooter

200 mL

586180

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228031 215624

Iceberg Vodka

200 mL

393678

Baileys Irish Cream

200 mL

298729

St Remy Brandy

200 mL

586180

Iceberg Vodka

200 mL

413716

Wiser's Deluxe

200 mL

602128

Polar Ice Vodka

200 mL

245944

Alberta Premium

GLOBAL ROOTS

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COOL CONVENIENCE

351023

Absolut Vodka

200 mL

251371

Canadian Club Premium

200 mL

Grant's Family Reserve

200 mL

215624

Jack Daniel's Tennessee Whiskey

200 mL

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476382

200 mL

271338

Bacardi Superior

200 mL

602128

Polar Ice Vodka

200 mL

215624

Jack Daniel's Tennessee Whiskey

200 mL

271338

Bacardi Superior

200 mL

273318

Jägermeister

200 mL

619775

Appleton Estate V/X Rum Signature Blend

200 mL

UP-SPEND MAINSTREAM

PREMIUM DESTINATION 271965

Smirnoff Vodka (P.E.T.)

586180

Iceberg Vodka

351023

Absolut Vodka

200 mL

271965

Smirnoff Vodka (P.E.T.)

200 mL

200 mL

586180

Iceberg Vodka

200 mL

200 mL

393678

Baileys Irish Cream

200 mL

Canadian Club Premium

200 mL

Jack Daniel's Tennessee Whiskey

200 mL

298729

St Remy Brandy

200 mL

602128

Polar Ice Vodka

200 mL

Canadian Club Premium

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215624

251371

200 mL

447961

Fireball Whisky Shooter

200 mL

Jameson Irish Whiskey

200 mL

351023

Absolut Vodka

200 mL

393678

Baileys Irish Cream

200 mL

298729

St Remy Brandy

200 mL

272708

Grey Goose Vodka

200 mL

215624

Jack Daniel's Tennessee Whiskey

200 mL

273318

Jägermeister

200 mL

271338

Bacardi Superior

200 mL

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251371 320804

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MAINSTREAM SPIRITS

271965

Smirnoff Vodka (P.E.T.)

200 mL

586180

Iceberg Vodka

200 mL

602128

Polar Ice Vodka

200 mL

447961

Fireball Whisky Shooter

200 mL

393678

Baileys Irish Cream

200 mL

413716

Wiser's Deluxe

200 mL

251371

Canadian Club Premium

200 mL

351023

Absolut Vodka

200 mL

273318

Jägermeister

200 mL

215624

Jack Daniel's Tennessee Whiskey

200 mL

58 | Period 12

Spirited Pick

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This is a sold program. Participation is mandatory.

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Key Dates Install: January 29, 2017 Take Down: February 25, 2017

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Participating Stores – All Stores

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Spirited Pick Spirited Pick Basket Fixture

It’s been proven over and over again that Basket Fixtures are an extremely effective way of increasing sales of any product.

Participating Products DESCRIPTION

OFFER

MIX WITH

417592

Jack Daniel’s Tennessee Fire

$2.00 LTO

Mix it with Cider

200 mL

276568

Jack Daniel’s Tennessee Honey

$2.00 LTO

Mix with Cider

375 mL

396671

360 Double Chocolate Vodka

$1.00 LTO

Mix it with Coffee Liqueur

Merchandising Instructions • M  erchandise the participating products in the basket.

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Stores participating in the Front End Merchandiser (FEM) program • F  or a list of participating stores, please refer to the Front End Merchandiser section of this guide.

• P  lease use a White Marker (reorder from Staples, Item# JIFEK400WT) to fill in product information on signs.

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• P  lease be sure to include on the sign the “Mix With” information which your customers will surely find helpful.

This is an ongoing initiative.

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• S  igns are printed double-sided to provide stores with the option of choosing one or two products at any one time – simply flip it over.

Non-FEM stores • S  tores are encouraged to merchandise these great offers if baskets and space are available. Please try to re-purpose existing baskets. Additional baskets are NOT available for ordering at this time.

Re-order Code

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• Please follow all Health and Safety regulations.

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Basket Signs: DMS-FEM Black Signs

60 | Period 12

SIZE

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LCBO#

375 mL

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Seasonal & New Product Fixture Program Overview

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To keep this program fresh and engaging to our customers, a new set of signage with seasonal colours will be sent to stores at the start of Period 11. Please continue to merchandise New and Seasonal Products on this fixture as suggested by theme and corresponding signage.

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Key Dates Install: January 1, 2017 Take Down: March 25, 2017

Participating Stores

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4, 5, 6, 10, 15, 17, 18, 19, 21, 22, 23, 25, 27, 31, 33, 35, 36, 38, 40, 41, 44, 49, 50, 51, 55, 57, 62, 63, 64, 65, 70, 74, 82, 83, 84, 93, 95, 97, 102, 106, 115, 125, 130, 132, 139, 144, 145, 148, 149, 153, 154, 156, 164, 168, 171, 185, 187, 191, 195, 196, 198, 200, 207, 209, 211, 212, 217, 221, 226, 227, 228, 229, 233, 234, 237, 243, 244, 250, 252, 253, 260, 263, 265, 269, 270, 276, 278, 279, 286, 288, 295, 298, 300, 310, 325, 326, 329, 334, 340, 341, 344, 346, 351, 353, 355, 359, 360, 361, 367, 368, 371, 373, 378, 381, 383, 384, 385, 386, 387, 388, 390, 391, 392, 393, 394, 397, 398, 401, 404, 407, 411, 412, 416, 417, 420, 425, 427, 428, 431, 432, 437, 438, 443, 444, 445, 449, 452, 453, 456, 457, 459, 465, 469, 470, 474, 477, 481, 483, 490, 491, 494, 495, 497, 499, 500, 505, 509, 511, 516, 522, 523, 526, 528, 532, 534, 536, 537, 538, 539, 540, 542, 544, 545, 546, 549, 550, 551, 553, 554, 555, 556, 559, 564, 566, 568, 569, 571, 573, 575, 579, 580, 584, 587, 590, 593, 601, 602, 605, 609, 614, 616, 617, 618, 619, 623, 624, 627, 629, 630, 631, 632, 633, 634, 635, 638, 640, 641, 642, 643, 644, 645, 646, 649, 651, 652, 653, 654, 655, 657, 658, 665, 677, 694, 695, 698, 699, 700, 702, 703, 706, 741, 771, 776

NOTE: Not all stores on the Seasonal & New Product Fixture Program will receive the new listings as the force list does not necessarily go to those stores.

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Seasonal & New Product Fixture Program

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Signage and Re-order Information

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1. “Recent Arrivals/Recent Arrivals • Nouveaux Arrivages” Category Sign (English/Bilingual • Blank) Re-order# W1117-SPF-136 Use the fixture sign with RECENT ARRIVALS

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2. On Shelf box signs Re-order# W1117-SPF-137 Please use the box signs as required to merchandise products for each specific theme

Upcoming Product Release Schedule Period 12 Description

475012 476903 470245 425751 468579 468447 187914 479451 479980 479907 481366 453233 492447 488205 479899 486506 486605 486217 478297 484972 474478 476887 485623

Tenuta St. Antonio Monti Garbi Valpol Sup Ripasso Doc Pasqua Romeo And Juliet Valpolicella Ripasso Superiore Doc Piqueras Black Label Old Vine Garnacha Almansa Do Sandara Frizzante Rose (Seasonal Valentines) Les Valentins Carignan Syrah VdFrance (Seasonal Valentines) Viticolicoltori Acquesi Piemonte Doc Rosato (Seasonal Valentines) Bottega Rose Gold Brut Sparkling (Seasonal Valentines) Fassati Pasiteo Vino Nobile Di Montepulciano Docg Macallan 12 YO Double Cask Peychaud’s Aperitivo High River Canadian Whisky Du Bois Maple Whisky McGuinness Butterscotch Jose Cuervo Reserva de la Familia Crown Royal Apple Lost Rivers Triple Sec Limoncello Prince Igor Extreme Innis & Gunn Bourbon Dark Ale Shinnicked Stout Smuttynose Finestkind IPA Charlie Wells Dry Hopped Lager Apothic Inferno Red Blend (One-Shot Seasonal Listing)

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LCBO#

62 | Period 12

Retail

Size (mL)

$18.95 $18.95 $11.95 $12.95 $12.95 $13.95 $27.95 $19.95 $99.95 $25.95 $32.95 $32.95 $19.95 $179.95 $15.95 $29.50 $34.50 $14.80 $3.35 $3.15 $3.25 $2.75 $17.95

750 750 750 750 750 750 750 750 750 750 750 375 750 750 375 375 375 375 330 473 473 500 750

Check 25 (25 or Younger) Program • Rear Cash Register Sign • Window Showcard • Tent Card

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• Metal Floor Stand Sign

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Participating Stores – All Stores

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Social Responsibility In-store Signage

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• Perpendicular Shelf Talker (3” x 3”) Second-Party Purchase Program • Perpendicular Shelf Talker (3” x 6”) Both Programs • Front End Merchandiser Sign • Poster

• POS Screen

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• PA Announcement

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2017 Provincial Donation Box Program Through our provincial Donation Box Program, the LCBO is helping to improve the lives of countless Ontarians in the communities where we work and live. Period 12 (January 31, 2017 – February 27, 2017) Our featured charities on the Donation Box program this promotional period will be: 1. Muscular Dystrophy Canada – Coin box 2. TIRF (Traffic Injury Research Foundation) – Coin box

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Social Responsibility In-store Signage

The Check 25 (25 or Younger?) Program requests that customers who are 25 or younger, or appear to be, to have their valid i.d. ready to be checked. The aim is to build further awareness among our customers, encourage individuals to be proactive by having their i.d.’s ready if they are 25 or younger, and to help LCBO staff ensure that alcohol is not sold to minors.

SECOND-PARTY PURCHASE

Preventing sales to minors and those who are intoxicated is a year-round responsibility that we take very seriously. When staff has reasonable grounds to believe someone is buying for a minor, the Liquor Licence Act gives them the right and responsibility to refuse the sale. The “Did you know … 19+” in-store signage program informs customers about this policy and reinforces our commitment to responsible service.

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CHECK 25 (25 or YOUNGER?) PROGRAM

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Please remove/recycle previous versions of the Check 25 signs.

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New Check 25 signage package has been developed for all stores. This new package was shipped to you during Period 11.

64 | Period 12

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Social Responsibility In-store Signage

New Check 25 signage package has been developed for Period 11. This new package will be shipped to all stores. Please remove/recycle previous versions of the Check 25 signs.

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Please remove/recycle these signs

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Social Responsibility In-store Signage Participating Stores All Stores

Key Dates

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Start Date: January 1, 2017 Please keep the signs up until further notice

Signage Components and Merchandising Instructions

Please ensure that all signage components are replaced when they start peeling, begin to faded or look worn out.

1. Rear Cash Register Sign (Bilingual)

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Check 25 (25 or Younger?) Program

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NOTE: Image Subject to Change

• A  ffix the four Velcro dots in each corner on the back of the sign, as well as on the back of each cash monitor.

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• Please ensure the creative is facing the customers.

• T  he following stores and all new stores will not receive this signage component as it will not fit on the back of the new cash monitors (4, 144, 351, 378, 465, 532, 551, 580, 587, 600, 609, 627, 644). Re-order# DMS-SRP-401

Image Subject to Change

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2. Window Show Card (Bilingual) This sign was shipped to stores with three or more Window Show Card fixtures.

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• Install the sign on every third show card as part of the rotation with the current promotion turn’s show cards.

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Do not discard or replace this show card at the end of the promotional turn; it is to stay installed until further notice. Re-order# DMS-SRP-402

66 | Period 12

Image Subject to Change

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Social Responsibility In-store Signage

Check 25 (25 or Younger?) Program 3. Metal Floor Stand Sign (English/French)

• P  lace metal stand with the 25 or Younger? sign in a prominent location near the entrance of the store (but not in the vestibule as that’s where the parking lot sign is sometimes displayed) or at the front of the cash – where you might see the Deal of the Week display.

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• T  he stand should not go behind the cash, but rather in front of the cash as customers approach to check out. Re-order# DMS-SRP-403

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Image Subject to Change

4. Tent Card (Bilingual)

• D  isplay the Tent Card on the Tasting Bar and/or in the special events kitchen for all in-store tastings and events.

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Re-order# DMS-SRP-404

Image Subject to Change

5. Perpendicular Shelf Talker 3" x 3" (English/French)

• A  t Store Manager’s discretion, display the Perpendicular Shelf Talker in sections where customers 25 years of age and younger most frequently shop. • Each kit contains 20 pieces.

• Clips can be ordered through Central Supply (#691451)

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Re-order# DMS-SRP-405

Image Subject to Change

Second-Party Purchase Program 1. Perpendicular Shelf Talker 3" x 6" (English/French)

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• S  tore Manager’s discretion, display the Perpendicular Shelf Talker in-section.

• Each kit contains 10 pieces. • Clips can be ordered through Central Supply (#691451)

Re-order# DMS-SRP-406

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Social Responsibility In-store Signage Signs for both programs 1. Front End Merchandiser Sign (Bilingual)

• T  his sign is to be alternated between both the 25 or Younger? and Second-Party Purchase program on all FrontEnd Merchandisers.

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• A  ffix the Velcro dots on the sign, on the bottom corners, and on the wall of the Front-End Merchandiser Fixture. Check 25 Program Re-order# DMS-SRP-407

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Re-order Codes Check 25 (25 or Younger?): Re-order# DMS-SRP-411 Second-Party Purchase: Re-order# DMS-SRP-412

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• A  t Store Manager’s discretion, display both 25 or Younger? and Second-Party Purchase posters on the Community Board or within the customers’ line of vision as they approach the cash counter.

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2. Poster (English/French)

Second-party Purchase Program Re-order# DMS-SRP-412

Check 25 Program

3. POS Screen (Bilingual)

Second-Party Purchase

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• P  OS screens displaying the Check 25 Program, as well as the Second-Party Purchase Program message, are included as part of the existing rotation.

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Check 25 Program

Second-Party Purchase

4. PA Announcements (Bilingual)

• T  he in-store music includes Check 25, Second-Party Purchase and Giving Back program announcements.

• The announcements rotate every 15 minutes, in English and French, between music.

68 | Period 12

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Bonus AIR MILES® This is permanent signage. Please keep installed until further notice.

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Key Dates Giving Back: Thank You! Total Funds Raised Install: Upon receipt Take Down: February 26 , 2017

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Participating Stores – All Stores

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Always Taking Care

Parking Lot/Exterior Springer Sign

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Exterior Springer Sign

Thank you! Total Funds Raised Parking Lot Sign (English/French) Re-order# P1217-PLS-072

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Components & Re-ordering

Bonus AIR MILES® Parking Lot Sign (English/Bilingual)

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This is permanent signage. Please keep installed until further notice.

Merchandising Instructions

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• R  eplace the red “Thank You!” Parking Lot sign with the blue “Giving Back: Thank you! ” Parking Lot sign. • If you have more than one Parking Lot Sign fixture, please display both the “Air Miles” and the “Thank You!” signs. • Ensure  that the sign placement does not pose a potential health and safety risk.

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• D  o not display the signs outside when there are strong winds, the display may tip over and cause injury.

IMPORTANT: Please keep the Check 25 sign at a safe place and re-use it in Period 13.

70 | Period 12

Shopping Cart Sign

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Key Dates Install: January 29, 2017 Take Down: February 25, 2017

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The inside of the shopping cart should always feature the Sold Supplier Program and the outside is always reserved for Social Responsibility messaging. The Social Responsibility sign is bilingual. The supplier signs are English and Bilingual depending on your store. Signs are to be installed by the start of the promotion.

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Participating Stores

Participation is mandatory for the following designated stores

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1, 4, 5, 6, 10, 15, 17, 21, 22, 23, 24, 26, 31, 33, 34, 35, 36, 38, 39, 41, 44, 45, 48, 49, 51, 55, 57, 58, 59, 61, 62, 64, 65, 70, 71, 74, 77, 79, 80, 82, 83, 84, 93, 95, 101, 102, 106, 115, 125, 130, 132, 139, 140, 144, 145, 148, 149, 154, 156, 163, 164, 166, 167, 168, 171, 179, 185, 187, 190, 191, 195, 196, 198, 200, 207, 209, 210, 211, 212, 214, 216, 217, 218, 221, 226, 227, 228, 229, 233, 234, 237, 243, 244, 250, 252, 253, 260, 263, 265, 267, 270, 276, 279, 286, 287, 288, 300, 310, 311, 312, 325, 326, 329, 340, 344, 345, 346, 351, 353, 355, 359, 360, 361, 365, 367, 371, 373, 378, 381, 382, 383, 384, 385, 386, 387, 388, 389, 390, 391, 392, 393, 394, 397, 398, 399, 401, 402, 404, 407, 408, 411, 412, 416, 417, 420, 428, 432, 437, 438, 440, 443, 444, 445, 446, 449, 453, 454, 456, 459, 465, 467, 474, 477, 481, 485, 486, 490, 491, 494, 495, 497, 499, 500, 502, 505, 507, 509, 511, 518, 521, 522, 523, 534, 536, 537, 539, 540, 542, 544, 546, 549, 550, 551, 554, 555, 556, 559, 564, 566, 569, 571, 572, 573, 575, 579, 580, 587, 590, 593, 601, 602, 605, 609, 616, 617, 618, 619, 623, 624, 627, 629, 630, 631, 632, 633, 634, 635, 638, 640, 641, 643, 644, 645, 651, 652, 653, 654, 655, 657, 658, 661, 665, 667, 694, 695, 698, 699, 702, 703, 706, 741, 771, 776

Marketing & Product Guide | 71

Shopping Cart Sign

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participation is mandatory

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Thematic Sign (Sold to the Trade)

Participating Products Size 750 mL

Key Dates

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Do not remove until further notice.

$2.00

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Social Responsibility Sign

SAVE

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LCBO# Description Cupcake Black Forest 470088 Decadent Red

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Re-order# DMS-P1217-SCS-068

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Check 25 Shopping Cart Sign Re-order# DMS-SRP-411

2nd Party Purchase Shopping Cart Sign Re-order# DMS-SRP-412

Merchandising Instructions • A  lternate between Check 25 and 2nd Party Purchase sign in shopping carts. (Signs were shipped in December to all stores with appropriate fixtures.)

72 | Period 12

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Bonus AIR MILES® reward miles Participating Stores

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This is permanent signage. Please keep installed until further notice.

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2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59, 60, 61, 62, 63, 64, 65, 66, 67, 68, 69, 70, 71, 72, 73, 74, 75, 76, 77, 78, 79, 80, 81, 82, 83, 84, 85, 86, 87, 88, 89, 90, 91, 92, 94, 95, 96, 97, 98, 99, 101, 102, 103, 104, 105, 106, 107, 109, 110, 111, 112, 113, 114, 115, 116, 117, 118, 119, 120, 122, 124, 125, 126, 127, 128, 129, 130, 131, 132, 133, 135, 136, 137, 138, 139, 140, 141, 142, 143, 144, 145, 146, 147, 148, 149, 151, 152, 153, 154, 155, 156, 157, 158, 159, 160, 161, 163, 164, 165, 166, 167, 168, 169, 170, 171, 172, 173, 175, 178, 179, 180, 181, 182, 183, 184, 185, 186, 187, 188, 189, 190, 192, 193, 194, 195, 196, 197, 198, 199, 200, 201, 202, 203, 204, 205, 207, 208, 209, 210, 212, 213, 214, 216, 217, 218, 219, 220, 221, 222, 223, 224, 225, 226, 227, 228, 229, 230, 231, 232, 233, 234, 235, 236, 237, 238, 239, 240, 241, 242, 243, 244, 245, 247, 248, 249, 250, 251, 252, 253, 254, 256, 257, 258, 259, 260, 261, 262, 263, 264, 265, 267, 268, 269, 270, 271, 272, 273, 274, 275, 276, 277, 278, 279, 281, 282, 283, 284, 285, 286, 287, 288, 289, 290, 291, 292, 293, 294, 295, 296, 297, 298, 300, 301, 302, 303, 304, 305, 306, 307, 308, 309, 310, 311, 312, 313, 314, 315, 317, 318, 319, 320, 321, 322, 323, 324, 326, 327, 328, 329, 330, 331, 332, 333, 334, 335, 336, 337, 338, 339, 340, 341, 343, 344, 345, 346, 347, 348, 349, 350, 351, 352, 353, 354, 355, 358, 359, 360, 361, 362, 363, 364, 365, 366, 367, 368, 369, 370, 371, 372, 373, 374, 375, 376, 377, 378, 379, 380, 381, 382, 383, 384, 385, 386, 387, 388, 389, 390, 391, 392, 393, 394, 395, 397, 398, 399, 400, 401, 402, 403, 404, 405, 406, 408, 409, 410, 411, 412, 413, 414, 415, 416, 417, 418, 419, 420, 423, 424, 425, 426, 427, 428, 429, 430, 431, 432, 433, 434, 435, 436, 437, 438, 439, 440, 441, 442, 443, 444, 446, 447, 448, 449, 450, 451, 452, 453, 454, 455, 456, 457, 458, 459, 460, 461, 462, 463, 464, 466, 467, 469, 470, 471, 472, 473, 475, 477, 478, 479, 480, 481, 482, 483, 484, 485, 486, 487, 488, 489, 490, 491, 492, 493, 494, 495, 496, 497, 498, 499, 500, 501, 503, 504, 505, 506, 507, 509, 510, 512, 513, 514, 515, 516, 517, 518, 519, 520, 521, 522, 523, 524, 526, 527, 528, 529, 530, 531, 532, 533, 534, 535, 537, 538, 539, 540, 541, 543, 544, 545, 546, 548, 549, 550, 552, 553, 554, 555, 556, 557, 558, 559, 560, 561, 562, 563, 564, 565, 566, 567, 568, 569, 570, 571, 572, 573, 574, 575, 576, 577, 578, 579, 580, 581, 582, 583, 584, 586, 587, 588, 589, 590, 591, 593, 594, 595, 596, 597, 598, 599, 602, 603, 604, 605, 606, 607, 608, 609, 610, 611, 612, 613, 614, 615, 616, 617, 618, 619, 621, 622, 623, 624, 626, 627, 629, 630, 631, 632, 633, 634, 635, 636, 637, 638, 639, 641, 642, 643, 644, 645, 646, 649, 650, 651, 652, 653, 655, 657, 658, 677, 694, 695, 698, 699, 700, 702, 703, 706, 741, 771 Marketing & Product Guide | 73

Bonus AIR MILES® reward miles

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this is permanent signage

Overview All stores received the following signage components to increase the awareness of the Bonus AIR MILES® reward miles program.

Components & Re-order#’s Component

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Parking Lot Sign Re-order# BAM-PLS-180

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Window Decal English Re-order# DMS-BAM-WD-177

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1 Version • English/Bilingual

Bilingual Re-order# DMS-BAM-WD-178 1 Version • English/Bilingual

Generic Backer Card Re-order# BAM-BC-179

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1 Version • English/Bilingual

Perpendicular Shelf Talker Re-order# DMS-BAM-ONS-176

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1 Version • English/Bilingual 20/per bundle

At Store Managers discretion, merchandise the AIR MILES® Perpendicular Shelf Talkers throughout the store using Perpendicular Shelf Talker Clips (PSTC201404).

74 | Period 12

T SIGNATURE COLLECTION ra de C op y O nl y

The Signature Collection program is a permanent program; please continue to merchandise the pre-printed Shelf Talkers in-section at all times.

Participating Stores

1, 2, 5, 10, 15, 17, 18, 19, 21, 25, 26, 31, 35, 36, 37, 38, 40, 83, 106, 115, 140, 143, 148, 149, 154, 156, 163, 164, 171, 179, 182, 187, 195, 198, 212, 214, 217, 226, 243, 252, 253, 265, 287, 288, 295, 298, 311, 325, 326, 329, 333, 334, 344, 346, 355, 360, 367, 371, 378, 383, 384, 385, 386, 390, 393, 394, 398, 403, 404, 407, 412, 415, 417, 431, 432, 437, 438, 443, 445, 452, 457, 481, 483, 485, 486, 494, 495, 497, 499, 511, 521, 522, 523, 528, 532, 534, 536, 542, 545, 547, 553, 556, 566, 568, 569, 573, 579, 590, 593, 614, 616, 619, 623, 624, 629, 630, 631, 632, 634, 636, 641, 643, 698, 702, 771, 776

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Signature Collection Overview

Merchandising Instructions

These premium wines are perfect for a holiday feast. This season, we have paired each wine in the collection with a common holiday main course to help customers choose a quality product they can confidently serve with holiday dinner.

• Signature Collection products are to be merchandised on the TOP SHELF of their respective country of origin sections. This helps tell their premium story and create high visibility in section. • Merchandise the new Period 10 shelf talkers in front of participating products in section. • Merchandise the Perpendicular Shelf Talkers with designated participating product pairings in section.

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Our Signature Collection is comprised of benchmark LCBO wines that have been hand-selected by our expert buyers. They are iconic representations of the most famous regions in the world.

Participating Products Description

Size

Food Pairing

213934 245696 178541 404012 420000 399543 160143 317057 375097 390872 350454 394783 421073 428060 278689 289124 55533 56580 310409 325142 45195 319657 392720

Georges Duboeuf Beaujolais Brouilly Whitehaven Pinot Noir Batasiolo Barolo Graham's 10 Year Old Tawny Port Chateau Canteloup, Medoc AOC Wolf Blass Gold Label Chardonnay Castello Di Neive Barbaresco Masi Costasera Amarone Classico Lustau Los Arcos Amontillado Dry Sherry Wolf Blass Grey Label Shiraz Rodney Strong Alexander Valley Cabernet Sauvignon Dona Paula Estate Malbec Chateauneuf-du-Pape Chapoutier Les Grands Merisiers Rioja Bordon, Rioja Gran Reserva Brancott Letter Series B Sauvignon Blanc Laroche Chablis Saint Martin Latour Chardonnay Bourgogne Bouchard Père & Fils Pouilly-Fuissé Robert Mondavi Chardonnay Napa Valley Bouchard Beaune de Château Premier Cru Ruffino Chianti Classico Riserva Ducale Guy Saget Sancerre blanc Santa Rita Medalla Real Gran Reserva Carmenere

750 mL 750 mL 750 mL 750 mL 750 mL 750 mL 750 mL 750 mL 750 mL 750 mL 750 mL 750 mL 750 mL 750 mL 750 mL 750 mL 750 mL 750 mL 750 mL 750 mL 750 mL 750 mL 750 mL

Ham Ham Leg of Lamb Leg of Lamb Leg of Lamb Lobster Pork Roast Pork Roast Pork Roast Prime Rib Roast Beef Roast Beef Roast Beef Roast Beef Salmon Salmon Turkey Turkey Turkey Turkey Vegetarian Lasagna Vegetarian Lasagna Vegetarian Lasagna

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Signage Components

Shelf Talkers (English/Bilingual) Re-order# DMS-P1017-PFM-033

76 | Period 12

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LCBO#

Wine Fridge

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This is a Sold Program and participation is mandatory. Participating products have paid for premium shelf positioning. Stores must bring in participating products for display in the wine fridge.

For product and Planoguide questions please call:

Bobby Panchu Product Manager European Wines 416-864-6801

Laura Ruffolo Acting, Product Manager Ontario Wines 416-864-6358

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Wine Fridge Turn 3 (PT12 –PT2) Participating Stores

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Group A Stores 1, 5, 10, 14, 15, 18, 19, 20, 21, 25, 31, 36, 38, 40, 41, 83, 125, 140, 143, 148, 149, 156, 163, 164, 171, 179, 182, 183, 185, 188, 191, 195, 198, 202, 207, 212, 214, 217, 218, 219, 226, 228, 234, 242, 243, 248, 255, 269, 279, 288, 295, 311, 321, 326, 329, 334, 341, 346, 353, 355, 360, 362, 368, 371, 384, 385, 386, 388, 390, 391, 393, 394, 397, 398, 400, 408, 412, 415, 428, 431, 432, 434, 436, 437, 438, 444, 445, 452, 453, 456, 457, 470, 486, 494, 497, 499, 505, 511, 518, 528, 534, 536, 542, 545, 553, 555, 556, 566, 568, 569, 572, 573, 590, 614, 619, 623, 624, 627, 629, 630, 631, 632, 641, 658, 694, 697, 698, 699, 700, 702, 741, 771, 776

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Group B Stores 22, 23, 24, 26, 27, 33, 34, 35, 43, 44, 45, 50, 51, 52, 55, 58, 59, 60, 61, 62, 63, 64, 68, 70, 72, 74, 77, 79, 80, 81, 82, 86, 87, 95, 97, 101, 102, 106, 110, 115, 124, 130, 132, 139, 144, 145, 152, 154, 155, 168, 187, 190, 192, 194, 196, 197, 200, 201, 205, 209, 210, 211, 213, 216, 221, 222, 225, 229, 236, 244, 249, 252, 263, 266, 268, 270, 278, 287, 297, 300, 302, 310, 312, 313, 325, 340, 343, 344, 351, 358, 359, 361, 367, 373, 378, 381, 382, 387, 392, 395, 399, 401, 402, 406, 407, 416, 417, 427, 454, 458, 459, 465, 490, 491, 495, 501, 502, 521, 526, 532, 533, 539, 540, 544, 546, 549, 550, 554, 559, 564, 575, 579, 580, 582, 584, 586, 593, 599, 601, 602, 605, 616, 617, 618, 626, 633, 634, 635, 637, 638, 642, 643, 644, 649, 653, 667, 695

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Group C Stores 3, 4, 7, 9, 11, 12, 13, 17, 32, 39, 49, 57, 73, 84, 85, 94, 96, 99, 103, 105, 109, 112, 119, 122, 137, 153, 157, 160, 161, 167, 175, 181, 186, 193, 199, 223, 224, 227, 230, 231, 233, 238, 239, 251, 253, 254, 259, 261, 264, 273, 275, 281, 284, 286, 289, 299, 305, 306, 314, 316, 318, 324, 327, 333, 335, 345, 349, 354, 366, 370, 372, 374, 380, 403, 404, 418, 419, 423, 430, 435, 441, 443, 461, 473, 481, 485, 496, 504, 509, 517, 552, 562, 578, 581, 596, 598, 609, 640, 645, 651, 661, 677, 703, 706

Re-ordering Hot Buttons

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Group D Stores 6, 28, 29, 30, 42, 46, 47, 48, 53, 54, 56, 65, 69, 71, 78, 88, 90, 91, 93, 98, 107, 113, 116, 123, 128, 136, 158, 165, 166, 169, 174, 178, 208, 220, 232, 237, 246, 247, 250, 258, 260, 265, 276, 293, 294, 296, 298, 301, 320, 323, 330, 331, 363, 364, 365, 369, 383, 389, 411, 414, 420, 425, 426, 429, 446, 449, 450, 462, 467, 468, 469, 471, 477, 482, 483, 484, 492, 500, 510, 516, 519, 522, 523, 527, 529, 530, 537, 538, 547, 551, 561, 571, 587, 589, 594, 612, 639, 646, 650, 652, 654, 655, 657, 665

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For additional signage, please call helloLCBO @ 416-365-5932 to place an order.

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“Available Chilled” Re-order# DMS-OP16-HBW-350 (for General List products) Re-order# DMS-OP16-HBW-351 (for Vintages products)

"Available Chilled" Hot Button (General List Products) Re-order# DMS-OP16-HBW-350

78 | Period 12

"Available Chilled" Hot Buttons (Vintages Products) Re-order# DMS-OP16-HBW-351

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Wine Fridge Turn 3 (PT12 – PT2)

Participating Products – Group A Stores:

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Varietal Sparkling Sparkling Sparkling Sparkling Sparkling Chardonnay Chardonnay Chardonnay Chardonnay Chardonnay Chardonnay Chardonnay Chardonnay Chardonnay Chardonnay Chardonnay Sauvignon Blanc Sauvignon Blanc Sauvignon Blanc Sauvignon Blanc Sauvignon Blanc Sauvignon Blanc Garganega Riesling Riesling Pinot Grigio Pinot Grigio Pinot Grigio Pinot Grigio White Blend White Blend White Blend White Blend White Blend

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Format (mL) 750 750 750 750 750 750 750 750 750 750 750 750 750 750 750 750 750 750 750 750 750 750 750 750 750 1500 750 750 750 750 750 750 750 750

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Paid #4 Paid #5 Paid #6 Paid #7 Paid #8 Paid #9 Paid #10 Paid #11 Paid #12 Paid #13 Paid #14 Paid #15 Paid #16 Paid #17 Paid #18 Paid #19 Paid #20 Paid #21 Paid #22 Paid #23 Paid #24 Paid #25 Paid #26 Paid #27 Paid #28 Paid #29 Paid #30 Paid #31 Paid #32 Paid #33 Paid #34

Description (V)Vintage Reserve Brut (Veuve Clicquot) Mionetto Prosecco Treviso Henkell Trocken Bottega Vino Dei Poeti Prosecco Doc Codorniu Brut Clasico Sparkling (V)Chablis Vieil Vignes Yonn(Chablisienne) (V)Chardonnay Rus River Ranches(Sonoma Cutrer Latour Chardonnay Bourgogne (V)Chardonnay Marlborough (Oyster Bay) Mike Weir Chardonnay Vqa Wayne Gretzky Chardonnay VQA Fat Bastard Chardonnay Pays D'Oc Peninsula Ridge Inox Chardonnay VQA Fleur Du Cap Chardonnay Fetzer Chardonnay Woodbridge By Robert Mondavi Chardonnay Creekside Sauvignon Blanc VQA Errazuriz Estate Sauvignon Blanc Woodbridge By Robert Mondavi Sauvignon Blanc Root 1 Sauvignon Blanc Santa Rita 120 Sauvignon Blanc Two Oceans Sauvignon Blanc (V)San Vincenzo Vento Igt (Roberto Anselmi) Cave Spring Riesling VQA (V) Riesling Reserve (Alsace Willm) Folonari Pinot Grigio Danzante Pinot Grigio Delle Venezie Igt Mallee Rock Pinot Grigio Barefoot Pinot Grigio Masi Masianco Pinot Grigio & Verduzzo Ruffino Orvieto Classico Doc Open Riesling-Gewurztraminer VQA Vinyasa White Vqa Fresh Opportunities Riesling Gewurz VQA

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Paid #1 Paid #2 Paid #3

LCBO# 508614 266023 122689 897702 215814 215525 608653 55533 326728 26 63826 563130 594200 358960 291674 99408 620724 263574 40501 445882 23606 340380 948158 234583 11452 621821 26906 441527 53983 620773 31062 134965 379131 572156

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Wine Fridge Turn 3 (PT12 –PT2) Participating Products – Group B Stores Format (mL)

Varietal

429969 216887 297119 342436 392597 411751 462846 187195 230821 146803 286898 470070 465146 578641 234583 432724 669473 33340 229542 589101 99218 363622 621110 73148 17483 250498 245340 134916 430017 419978 307991 439844 467662 63313

Villa Maria Lightly Sparkling Sauvignon Blanc Freixenet Carta Nevada Brut Cava French Cross Chardonnay Bag In Box (V) Chardonnay Organic (Bonterra) Chloe Chardonnay Family Series Chardonnay Vqa Peller Estates Columbia Crest Grand Estates Chardonnay Sawmill Creek Pinot Grigio Chardonnay Cupcake Chardonnay Rose Hill Chardonnay VQA Jacob's Creek Chardonnay The Ned Sauvignon Blanc Les Jamelles Sauvignon Blanc Pays Doc Casillero Del Diablo Reserva Sauvignon Blanc Cave Spring Riesling VQA Naked Grape Pinot Grigio Bag In Box French Cross Pinot Grigio Collavini Pinot Grigio Folonari Pinot Grigio Delle Venezie Ruffino Lumina Pinot Grigio Igt Cavit Collection Pinot Grigio Delle Venez Igt Bolla Pinot Grigio Delle Venezie Jackson-Triggs Pinot Grigio Montalto Pinot Grigio Igt Sicily Citra Pinot Grigio Terre Di Chieti Castello Del Poggio Moscato Frizzante Chapoutier Belleruche Cotes Du Rhone Wht Aoc Ogier Cotes Du Ventoux Rose Aoc Xoxo Pinot Grigio Chardonnay Bag In Box Apothic White Skinnygirl White Wine Yellow Tail Cool Crisp White Strewn Two Vines Riesling Gewurztraminer VQA French Cross Dry White Crtn

750 750 4000 750 750 1500 750 1500 750 750 750 750 750 750 750 4000 1500 750 750 750 750 750 750 750 750 750 750 750 4000 750 750 750 750 1000

Sparkling Sparkling Chardonnay Chardonnay Chardonnay Chardonnay Chardonnay Chardonnay Chardonnay Chardonnay Chardonnay Sauvignon Blanc Sauvignon Blanc Sauvignon Blanc Riesling Pinot Grigio Pinot Grigio Pinot Grigio Pinot Grigio Pinot Grigio Pinot Grigio Pinot Grigio Pinot Grigio Pinot Grigio Pinot Grigio Moscato Grenache Blanc Rose White Blend White Blend White Blend White Blend White Blend White Blend

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Description

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Paid #1 Paid #2 Paid #3 Paid #4 Paid #5 Paid #6 Paid #7 Paid #8 Paid #9 Paid #10 Paid #11 Paid #12 Paid #13 Paid #14 Paid #15 Paid #16 Paid #17 Paid #18 Paid #19 Paid #20 Paid #21 Paid #22 Paid #23 Paid #24 Paid #25 Paid #26 Paid #27 Paid #28 Paid #29 Paid #30 Paid #31 Paid #32 Paid #33 Paid #34

LCBO#

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Wine Fridge Turn 3 (PT12 – PT2)

Participating Products – Group C Stores

Grande Cuvee 1531 De Aimery, Cremant De Limoux Sawmill Creek Chardonnay Seriously Cool Chardonnay VQA Cono Sur Tocornal Sauvignon Blanc Concha Y Toro Frontera Chardonnay Wyndham Estate Bin 222 Chardonnay Masi Modello Delle Venezie Bianco Igt Cottage Block Sauvignon Bl Riesling VQA

Description Zonin Prosecco Brut 1821 Enigma Chardonnay Naked Grape Sauvignon Blanc Placido Pinot Grigio Delle Venezie Deinhard Green Label Riesling Mosel Barefoot Moscato Jackson-Triggs Vidal Wild Vines Strawberry White Zinfandel

Format (mL)

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LCBO# 277186 428854 665224 588897 8094 234351 276394 534156

750 1500 750 1500 1500 750 750 750

Sparkling Chardonnay Chardonnay Sauvignon Blanc Chardonnay Chardonnay White Blend White Blend

750 750 750 750 750 750 1500 750

Varietal Sparkling Chardonnay Sauvignon Blanc Pinot Grigio Riesling Moscato White Blend flavoured wine

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Paid #1 Paid #2 Paid #3 Paid #4 Paid #5 Paid #6 Paid #7 Paid #8

Varietal

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428086 241950 457481 306472 465849 93401 564674 296574

Participating Products – Group D Stores

Format (mL)

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Description

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Paid #1 Paid #2 Paid #3 Paid #4 Paid #5 Paid #6 Paid #7 Paid #8

LCBO#

Marketing & Product Guide | 81

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Whisky Shop This is a sold program. Participation is mandatory.

Participating Stores

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Key Dates Start Date: October 9, 2016 Take Down: February 28, 2017

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1, 3, 4, 5, 10, 15, 17, 19, 21, 31, 34, 35, 36, 38, 40, 41, 60, 106, 115, 130, 148, 149, 154, 164, 171, 187, 198, 212, 217, 226, 233, 243, 250, 253, 263, 279, 288, 298, 300, 310, 325, 329, 334, 341, 346, 351, 355, 359, 360, 361, 367, 371, 378, 385, 386, 388, 390, 391, 393, 394, 397, 398, 404, 407, 412, 416, 428, 431, 432, 437, 438, 443, 445, 452, 457, 459, 465, 481, 483, 486, 490, 491, 494, 495, 499, 500, 505, 511, 523, 528, 532, 542, 546, 549, 551, 554, 555, 556, 569, 573, 575, 580, 590, 602, 609, 616, 617, 619, 623, 624, 630, 631, 632, 640, 641, 643, 649, 653, 694, 699, 702, 741, 776

For product and Planoguide questions please call: Marijke McLean Category Manager, Brown Spirits 416-365-5873 Peter Cloutier Product Manager, Brown Spirits 416-365-5864

Marketing & Product Guide | 83

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Whisky Shop Fall (PT8 – PT11) Overview

The Whisky Shop Fall Turn runs from October 9, 2016- February 28, 2017 (Period 8 – Period 11). For signage questions and general comments, please contact helloLCBO. For product and Planoguide questions please call: Peter Cloutier Product Manager, Brown Spirits 416-365-5864

Signage & Re-ordering

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Marijke McLean Category Manager, Brown Spirits 416-365-5873

Re-Order#

Description

Language

WS001

Whisky Shop Pin-On Letter

English

WS002

Whisky Shop/Rayon Whisky Pin-On Letters

Bilingual

WS003

Whisky Shop Vinyl Letters

English

1

WS004

Whisky Shop/Rayon Whisky Vinyl

Bilingual

1

WS005

Whisky Shop Category Large Signs

English/ Bilingual

1

WS006

Whisky Shop Category Small Signs

English/French

1

WS007

Whisky Shop Category Sign Colour Fill (for English stores with larger than 4’ fixtures only)

English/French

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Please email [email protected] for re-order information

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DMS-WS009 Whisky Shop Generic Shelf Talker

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DMS-WS008 Whisky Shop Distillery Feature Shelf Talker

84 | Period 12

Pack Size

1

Please Contact helloLCBO

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Ontario Wine Programs

Our Wine Country Ontario Superstars Popular Pick

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Our Wine Country FSI

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VQA Staff Tasting Program

VQA Staff Picks Backer Card

Ontario Customer Favourite Shelf Talker 2016 Ontario Wine Awards

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2016 National Wine Awards

Marketing & Product Guide | 85

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Our Wine Country Ontario Superstars Ontario Wines Superstars

This program places a spotlight on one (1) red and one (1) white Ontario VQA wine every period. These products are expertly paired with a delicious food recipe to inspire customers to support local.

Key Dates

Participating Products

Install: January 29, 2017 Take Down: February 26, 2017

LCBO#

Product

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This is a sold space program and participation is mandatory. The Our Wine Country Ontario Superstars Program is updated every promotional Period. Stores must order products required (minimum of three (3) cases per SKU).

Size

192674

Malivoire Guilty Men Red VQA

750 mL

467662

Strewn Two Vines Riesling Gewürztraminer VQA

750 mL

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GROUP 1: Cut Case Displays Participating Stores

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1, 3, 5, 8, 10, 11, 12, 13, 14, 15, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 31, 34, 35, 36, 37, 38, 39, 43, 44, 45, 47, 50, 54, 56, 58, 59, 60, 61, 62, 63, 64, 72, 73, 77, 79, 80, 83, 85, 86, 90, 95, 97, 101, 102, 103, 106, 124, 125, 132, 140, 143, 145, 148, 149, 153, 154, 155, 160, 163, 165, 167, 168, 171, 179, 182, 183, 185, 186, 188, 190, 191, 195, 198, 199, 200, 201, 202, 203, 209, 210, 212, 214, 216, 217, 218, 226, 237, 238, 242, 243, 244, 246, 248, 249, 253, 255, 265, 268, 269, 270, 287, 288, 289, 295, 298, 306, 311, 312, 313, 321, 324, 325, 326, 329, 334, 340, 343, 344, 345, 346, 353, 354, 355, 359, 360, 361, 362, 366, 367, 371, 374, 378, 381, 382, 383, 385, 386, 387, 388, 389, 390, 393, 394, 397, 398, 400, 402, 406, 415, 416, 419, 426, 427, 428, 429, 431, 432, 434, 438, 444, 446, 450, 452, 456, 457, 458, 459, 461, 465, 467, 469, 470, 491, 494, 495, 499, 501, 502, 505, 511, 518, 521, 523, 528, 533, 534, 536, 540, 542, 544, 545, 546, 549, 552, 553, 555, 556, 559, 566, 568, 569, 572, 573, 575, 579, 584, 586, 589, 590, 601, 605, 614, 616, 617, 619, 621, 623, 629, 630, 631, 632, 634, 635, 637, 638, 642, 643, 698, 700, 702, 703, 771, 776

Merchandising Instructions

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• U  se selected product to build a Cut Case display next to the VQA Cube Fixture. • Install the pre-printed Cut Case Backer Card onto the Cut Case display.

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• Install the pre-printed Pricer Card into the front of the Cut Case display. • Install the pre-printed Shelf Talkers in-section in front of the participating products. Cut Case Display

Signage and Re-ordering

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Ontario Wines Superstars Cut Case Display Kit: • Cut Case Backer Cards x 2 • Pricer Cards x 2

• Shelf Talkers x 2

Re-order# P11217-OWS-001

Shelf Talker

86 | Period 12

Pricer Cards

Cut Case Backer #1

Cut Case Backer #2

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Our Wine Country Ontario Superstars

GROUP 2: Shelf Talkers Only Participating Stores 2, 9, 32, 48, 49, 53, 71, 275, 309, 315, 320, 333, 358, 363, 365, 403, 410, 418, 436, 512, 515, 526, 535, 583, 598, 697

Merchandising Instructions

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• Install pre-printed Shelf Talkers in-section in front of the participating products.

Re-ordering • Ontario Superstars Pre-printed Shelf Talkers Re-order# P1217-OWS-003

GROUP 3: VQA Gondola Fixture Participating Stores

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Shelf Talkers

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4, 6, 17, 33, 41, 49, 55, 65, 68, 74, 82, 93, 130, 139, 144, 156, 164, 175, 177, 192, 196, 207, 211, 221, 227, 228, 229, 233, 234, 250, 263, 276, 278, 279, 286, 310, 341, 351, 384, 391, 404, 411, 420, 425, 437, 443, 444, 449, 453, 474, 477, 481, 483, 485, 486, 500, 509, 516, 526, 537, 538, 539, 550, 551, 554, 556, 563, 564, 571, 580, 587, 593, 602, 609, 618, 627, 633, 640, 644, 645, 646, 649, 652, 653, 654, 655, 656, 657, 661, 665, 667, 677, 694, 695, 699, 706, 741

Merchandising Instructions

• S  tores that have ONE (1) VQA Gondola Fixture are to install the double bottle Backer Card on a single End Aisle display. • S  tores that have TWO (2) VQA Gondola Fixtures are to install each wine Backer Cards on two (2) separate End Aisle displays.

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• M  erchandise each participating product on the top shelf of the VQA gondola fixture along with the corresponding pre‑printed Shelf Talkers provided.

Signage Components and Re-ordering

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VQA Gondola Fixture

Ontario Superstars (x2): • Our Wine Country Ontario Superstars Single/Double Bottle Backer Card (double-sided) • Pre-printed Shelf Talkers

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Re-order# P1217-OWS-004

Single Bottle Backer Card

Single Bottle Backer Card

Double Bottle Backer Card

Marketing & Product Guide | 87

Popular Pick

Cozy Up

this is a sold program. participation is mandatory

Overview This is a sold space program and participation is mandatory. Each turn, one International Canadian Blend product is featured, supported by a LTO or BAM offer. Stores must order the featured Popular Pick product (minimum of three cases).

Key Dates

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Install: January 30, 2017 Take Down: February 27, 2017

Participating Products LCBO#

Product

Size

LTO

297101

French Cross Chardonnay

1500 mL

$2.00

Participating Stores

C op

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16, 29, 30, 42, 46, 52, 66, 67, 69, 70, 75, 76, 78, 81, 83, 87, 88, 89, 91, 92, 94, 96, 98, 99, 104, 105, 107, 108, 109, 110, 111, 112, 113, 114, 116, 117, 118, 119, 120, 121, 122, 123, 126, 127, 128, 129, 131, 133, 134, 136, 137, 138, 141, 142, 146, 147, 151, 152, 157, 158, 159, 161, 162, 166, 169, 170, 172, 173, 174, 176, 178, 180, 181, 184, 189, 193, 194, 197, 204, 205, 208, 213, 219, 220, 222, 223, 224, 225, 230, 231, 232, 235, 236, 239, 240, 241, 245, 247, 251, 254, 256, 257, 258, 259, 260, 261, 262, 264, 266, 267, 270, 271, 272, 273, 274, 276, 277, 280, 281, 282, 283, 284, 285, 290, 291, 292, 293, 294, 296, 297, 299, 301, 302, 303, 304, 305, 307, 308, 314, 316, 317, 318, 319, 322, 323, 327, 328, 330, 331, 332, 335, 336, 337, 338, 339, 347, 348, 349, 350, 352, 355, 364, 368, 369, 370, 372, 375, 377, 379, 380, 395, 399, 405, 409, 413, 414, 421, 422, 423, 430, 433, 435, 439, 440, 441, 442, 447, 448, 449, 451, 454, 455, 460, 462, 463, 464, 466, 468, 471, 472, 473, 474, 475, 476, 478, 479, 480, 482, 484, 487, 488, 489, 492, 493, 496, 504, 506, 507, 509, 510, 514, 516, 517, 519, 520, 524, 527, 529, 530, 531, 541, 543, 547, 548, 557, 558, 560, 561, 562, 565, 567, 570, 574, 576, 577, 578, 581, 582, 588, 591, 594, 595, 596, 597, 599, 603, 604, 606, 607, 610, 612, 613, 615, 622, 626, 631, 700

Merchandising Instructions

• Build a Cut Case display using the Popular Pick Backer Card next to VQA Cube Fixture, near the front of your store.

Signage and Re-ordering

• Popular Pick: Cut Case Backer Card

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Re-order# P1217-OWS-002

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NOTE: Participating stores will also receive two (2) Ontario Superstar Shelf Talkers to be merchandised in-section, in front of corresponding products. Please refer to the Our Wine Country Ontario Superstar section for key dates and participating products.

88 | Period 12

Popular Pick Cut Case Backer Card

VQA Staff Pick Backer Card

Cozy Up

this is permanent signage

Participating Stores

Install Date: Upon Receipt Take Down Date: Until further notice

33, 41, 49, 51, 55, 65, 68, 82, 130, 144, 177, 207, 211, 221, 227, 229, 233, 234, 250, 263, 276, 278, 341, 351, 364, 384, 391, 404, 420, 425, 437, 443, 453, 477, 485, 500, 509, 526, 537, 550, 551, 554, 556, 571, 580, 587, 602, 609, 627, 633, 640, 644, 645, 646, 649, 652, 653, 654, 655, 667, 694, 695, 699, 706, 741

Merchandising Instructions: • P  lease replace the old “VQA STAFF PICKS” Backer Card with the new “Our Wine Country STAFF PICKS” Backer Card immediately. • B  ilingual designated stores must display the bilingual side of the sign facing customer.

• VQA Staff Picks Backer Card Re-order# English: DMS-STBK001 Bilingual: DMS-STBK002

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• B  e sure to let us know if your store requires an English or Bilingual version.

Components

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Key Dates

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Permanent Signage

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Staff Picks Backer Card English

Staff Picks Backer Card Bilingual

Marketing & Product Guide | 89

Our Wine Country – Group 1: VQA Cube Fixture

Cozy Up

this is a sold program. participation is mandatory

Our Wine Country VQA Cube Fixture

Key Dates

• Features four Ontario VQA products. • S  tores must order the products required (minimum of one case per SKU)

Install: January 30, 2017 Take Down: March 25, 2017

Participating Products LCBO# Product

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1, 2, 3, 5, 7, 8, 10, 13, 14, 15, 16, 19, 20, 21, 22, 23, 25, 26, 27, 31, 32, 34, 35, 36, 37, 38, 39, 43, 44, 45, 46, 47, 50, 53, 57, 58, 59, 60, 61, 62, 63, 64, 70, 72, 73, 77, 83, 86, 90, 95, 97, 99, 102, 106, 110, 125, 132, 140, 141, 143, 145, 148, 149, 153, 154, 155, 163, 167, 168, 171, 179, 182, 183, 185, 188, 191, 194, 195, 198, 199, 200, 201, 202, 209, 210, 212, 214, 216, 217, 218, 226, 237, 238, 242, 243, 244, 246, 248, 249, 255, 260, 265, 266, 268, 269, 270, 287, 288, 295, 297, 298, 311, 312, 313, 320, 321, 324, 325, 326, 329, 334, 340, 343, 344, 345, 346, 353, 355, 358, 359, 360, 361, 366, 367, 368, 371, 372, 373, 378, 381, 382, 383, 385, 386, 387, 388, 390, 393, 394, 397, 398, 400, 402, 406, 416, 427, 428, 431, 432, 434, 438, 452, 454, 456, 459, 461, 465, 467, 469, 470, 491, 494, 495, 499, 501, 505, 511, 518, 521, 528, 533, 534, 536, 540, 542, 544, 545, 546, 549, 552, 553, 555, 559, 566, 568, 569, 572, 573, 575, 579, 581, 584, 586, 589, 590, 601, 605, 614, 616, 617, 619, 621, 623, 629, 630, 631, 632, 634, 635, 636, 637, 638, 639, 642, 643, 650, 698, 700, 702, 703, 771, 776

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Participating Stores

Size

750 mL

192666 Malivoire Guilty Men White VQA

750 mL

438077 Raven Wicked White VQA

750 mL

504241 Henry Of Pelham Cabernet Merlot VQA

750 mL

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162602 Château des Charmes Estate Bottled Cabernet Franc VQA

Merchandising Instructions

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• C  ontinue to merchandise the four participating products and pre‑printed Shelf Talkers on the top shelf of the VQA Cube Fixture. • Keep the Our Wine Country Cube Sign installed until further notice. 

Cube Fixture

Image Subject to Change

Shelf Talker (Re-order# DMS-P1217-OWS-005)

Permanent Signage Only stores listed as participants in the Our Wine Country Cube Fixture will be able to order these signs. They are to be merchandised with the four (4) featured VQA Our Wine Country products.

• E  nsure the new VQA 100% Ontario Side Signs (which were provided in Period 7) have been replaced.

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• K  eep the VQA 100% Ontario Category Signs installed on either side of the Cube Sign until further notice.

Signage Components • Our Wine Country Cube Sign (Permanent Signage) • V  QA 100% Ontario Cube Side Sign x 2 (Permanent Signage) Re-order# NIVQA067

Our Wine Country Cube Sign

• O  ur Wine Country pre-printed Shelf Talkers x 3 Re-order# DMS-P1217-OWS-005 Only stores belonging to this group can order these signs. 90 | Period 12

VQA 100% Ontario Cube Side Sign (NIVQA060)

Our Wine Country – Group 2: VQA Gondola Fixture

Cozy Up

this is a sold program. participation is mandatory

VQA Gondola Fixture Participating Stores

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4, 6, 17, 33, 40, 41, 49, 55, 65, 68, 74, 82, 84, 93, 115, 130, 139, 144, 156, 164, 175, 177, 187, 192, 196, 207, 211, 221, 227, 228, 229, 233, 234, 250, 252, 253, 263, 276, 278, 279, 286, 300, 310, 341, 351, 384, 391, 392, 401, 404, 407, 411, 412, 417, 420, 425, 437, 443, 444, 445, 449, 453, 457, 474, 477, 481, 483, 485, 486, 490, 497, 500, 509, 516, 522, 523, 526, 532, 537, 538, 539, 550, 551, 554, 556, 563, 564, 571, 580, 587, 593, 602, 609, 618, 624, 627, 633, 640, 641, 644, 645, 646, 649, 652, 653, 654, 655, 656, 657, 658, 661, 665, 667, 677, 694, 695, 699, 706, 741

Size

162602 Château des Charmes Estate Bottled Cabernet Franc VQA

750 mL

192666 Malivoire Guilty Men White VQA

750 mL

438077 Raven Wicked White VQA

750 mL 750 mL

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504241 Henry Of Pelham Cabernet Merlot VQA

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LCBO# Product

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Participating Products

Merchandising Instructions

• K  eep the Our Wine Country Backer Card installed on the Free Standing Insert Gondola Fixture.

Our Wine Country FSI VQA Gondola Fixture

• M  erchandise the four (4) participating products on the top shelf of the VQA Gondola along with the pre‑printed Shelf Talkers.

Signage Components

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• O  ur Wine Country pre-printed Shelf Talkers x 3 Re-order# DMS-P1217-OWS-005

• Our Wine Country Backer Card (Permanent Signage)

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Only stores belonging to this group can order these signs.

Permanent Signage

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Image Subject to Change

Shelf Talker (Re-order# DMS-P1217-OWS-005)

Our Wine Country FSI Backer Card

Marketing & Product Guide | 91

Cozy Up

VQA Staff Tasting Program Overview

This initiative provides all store staff the opportunity to taste and endorse Ontario wines, helping us in our commitment to promoting the Ontario Wine Industry. For specific VQA TASTING SETUP instructions please see the following page.

Key Dates

All Stores

Install Date: Upon tasting selections made Take Down Date: February 25, 2017

Participating Products Theme/Varietal: Award-Winning Ontario Wines

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Participating Stores

Product

Size

Awards

135939

Pelee Island Pinot Noir VQA

750 mL

OWA Silver Pinot Noir Award

609875

Eastdell Black Cab VQA

750 mL

ACWA Gold Red Hybrid Blends

225920

Sandbanks Baco Noir Reserve VQA

750 mL

ACWA Gold Single Red Hybrids

613471

Henry Of Pelham Rose VQA

750 mL

ACWA Gold Rosé

572156

Fresh Opportunities Gewurz/Riesling VQA

750 mL

ACWA Bronze White Vitus Vinifera Blends

400101

Frisky Beaver Red VQA

750 mL

ACWA Double Gold Red Hybrid Blends

177485

Sandbanks Cabernet Franc VQA

750 mL

ACWA Bronze Cabernet Franc Under $25

400119

Frisky Beaver White VQA

750 mL

ACWA Bronze White Hybrid Blends

284539

Trius Brut VQA

750 mL

ACWA Silver Sparkling Wine

459966

Henry Of Pelham Baco Noir Old Vines VQA

750 mL

ACWA Double Gold Single Red Hybrids

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LCBO#

NOTE: Select only two (2) products from the list for tasting

Merchandising Instructions:

• Install your TWO (2) handwritten, My Ontario Pick Shelf Talkers in front of the endorsed product, on shelf the current promotional period only.

Components

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• T  his is a monthly program, Shelf Talkers must be taken down and replaced each Period.

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• M  y Ontario Pick Shelf Talkers (English & French) English Version Re-order# DMS-MYPICK-01 French Version Re-order# DMS-MYPICK-011

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• P  erpendicular Shelf Talker Clip Re-order# PSTC201404 (10 clips/pkg)

92 | Period 12

Cozy Up

VQA Staff Tasting Program

Overview Every month, in conjunction with the Wine Council of Ontario, store staff are now going to have more opportunity to taste great VQA wines to share with. This enhances the program to give staff the confidence to endorse our great Ontario Wines.

How it Works

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1. At the beginning of the Promo Period a list of products will be loaded into the stores Location Map under a new ‘Node’ VT (VQA Tasting). Note: The minimum for all SKU’s is initially set at 0 units for the promotion.

2. The WOW Leader, Product Consultant or designated staff member will select up to two of the suggested wines downloaded to the VQA Tasting node and arrange for a staff tasting.

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3. Once the two selections have been made for endorsement staff are required to follow two steps. I. Delete all SKU’s not being used for the promotion from the Location Map. II. IST the product at POS on the cash register .

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4. To Delete the remaining SKU’s from the node, open the VT level name on the Location Map, highlight the SKU and click . Select when the confirmation pop-up appears. Repeat this step for all SKU’s not being promoted for the Period. Note: This is an important step to follow for tracking any uplift in sales that may occur for the selected SKU’s as result of the promotion. 5. To reconcile the product being used for the VQA Tasting, create an IST using the key on the register (new Option #7). 6. The Cash Register steps are documented in POS-0101-07. Note: Because the default Location Min. is applied as 0 units, be sure to monitor your selected promotional SKU’s for any uplift in sales that may occur.

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In order to provide consistency in the data submitted we require that all stores use the same “T” number, 000001 when processing VQA tastings. If you have any questions please contact POS Services and Support.

Marketing & Product Guide | 93

Ontario Customer Favourite Shelf Talker

Cozy Up

this is permanent signage

Overview Research has identified that customers are influenced by recommendations, specifically from others who drink wine. The “Ontario Customer Favourite” Shelf Talker has been introduced to help them make a confident purchase in VQA Ontario wines. This is a PERMANENT in-store Shelf Talker that MUST be merchandised until further notice.

Product

Size

110049

Sandbanks Estate Baco Noir VQA

750 mL

134965

Open Riesling–Gewürztraminer VQA

750 mL

135939

Pelee Island Pinot Noir VQA

750 mL

183061

Megalomaniac Homegrown Riesling VQA

750 mL

219543

Inniskillin Late Autumn Riesling VQA

750 mL

234583

Cave Spring Riesling VQA

750 mL

270926

Henry of Pelham Baco Noir VQA

750 mL

326413

Pelee Island Pinot Grigio VQA

750 mL

357145

Open Smooth Red VQA

433714

Pelee Island Cabernet Franc VQA

485128

Pelee Island Baco Noir VQA

750 mL

582825

Peller Estates Family Series Chardonnay VQA

750 mL

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LCBO#

750 mL

C op

750 mL

Merchandising Instructions

Please install the perpendicular Ontario Customer Favourite Shelf Talker in front of the featured products using the appropriate plastic clip.

Component

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• 3  ” x 3” Perpendicular Shelf Talker (English or Bilingual based on store) English Re-order# – DMS-FAVST1 Bilingual Re-order# – DMS-FAVST2

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• P  erpendicular Shelf Clips (PSTC201404) (10 clips/pkg)

94 | Period 12

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Participating Products

2016 Ontario Wine Awards

Cozy Up

no changes from last period

2016 Ontario Wine Awards

Key Dates

The following Ontario wines have recently been recognized by the 2016 Ontario Wine Awards. The Shelf Talkers are to support the 2016 Ontario Wine Award winners for both LCBO and Vintages products. Please highlight these wines in stores with shelf talkers.

Install: On receipt Take down: January 30, 2017

Product

Size

219279

Konzelmann Pinot Blanc VQA

750 mL

217505

Henry of Pelham Cuvée Catharine Brut Rosé VQA

750 mL

456582

McMichael Collection Chardonnay VQA

750 mL

57349

Château des Charmes Gamay Noir VQA

750 mL

177477

Sandbanks Estate Shoreline White VQA

750 mL

135939

Pelee Island Pinot Noir VQA

750 mL

167551

Vineland Estates Dry Riesling VQA

750 mL

164087

Sandbanks Mouton Noir Foch-Baco VQA

750 mL

431106

Creekside Cabernet Merlot VQA

750 mL

Tawse Sketches of Niagara Chardonnay

1578

Flat Rock Twisted White

750 mL

C op

89037

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Vintages Products

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LCBO#

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Participating Products

Merchandising Instructions

Components • 3” x 3” Perpendicular LCBO Product Shelf Talkers (English or Bilingual based on store) (set of 9) • 3” x 3” Perpendicular Vintages Products Shelf Talkers (English or Bilingual based on store) (2 versions) • P  erpendicular Shelf Talker Clips Re-order# PSTC201404 (10 clips/pkg)

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Please install the 2016 Ontario Wine Awards Shelf Talkers in front of corresponding products using the appropriate plastic clip.

750 mL

Marketing & Product Guide | 95

National Wine Awards 2016

Cozy Up

this is permanent signage

Overview The following Ontario wines have recently been recognized by the 2016 National Wine Awards. The Shelf Talkers are to support the 2016 National Wine Award winners for both LCBO and Vintages products. Please highlight these wines in stores with the provided perpendicular shelf talkers.

Key Dates

Participating Products LCBO#

Product

Size

57349

Château des Charmes Gamay Noir 2014 VQA

750 mL

391300

Château des Charmes 2015 Sauvignon Blanc VQA

750 mL

326975

Kacaba Unoaked Chardonnay 2015 VQA

750 mL

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LCBO Wines

Vintages Essentials Henry of Pelham Riesling Icewine 2014 VQA

Components

C op

Merchandising Instructions

375 mL

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430561

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Start Date: Immediately upon receipt Take Down: February 26, 2017

Please install the 2016 National Wine Awards Shelf Talkers in front of corresponding products using the appropriate plastic clip.

• 3” x 3” Perpendicular LCBO Product Shelf Talkers (English or Bilingual based on store) (set of 9) • 3” x 3” Perpendicular Vintages Products Shelf Talkers (English or Bilingual based on store) (2 versions)

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• P  erpendicular Shelf Talker Clips Re-order# PSTC201404 (10 clips/pkg)

96 | Period 12

Craft Beer Program

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Ontario Craft Beer End Aisle

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Beer Programs

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Ontario Craft Beer (Quarterly Program)

Marketing & Product Guide | 97

Cozy Up

Ontario Craft Beer End Aisle Key Dates Install: January 29, 2017 Take Down: February 25, 2017

Participating Stores

Participating Products

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1, 5, 6, 9, 10, 14, 15, 18, 19, 21, 36, 40, 57, 60, 106, 115, 143, 148, 154, 187, 212, 217, 243, 288, 295, 298, 324, 325, 334, 355, 360, 371, 412, 417, 432, 452, 457, 486, 495, 499, 511, 528, 549, 556, 579, 619, 623, 624, 630, 702

LCBO#

Brand

Size

Distributor Code

Brewer

479436

Wellington Rebooted Mix Pack

4 x 355 mL

4826

Wellington

408054

Pompous Ass English Ale

473 mL

1929

465609

3 Speed Lager

473 mL

3842

Great Lakes

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Amsterdam

NOTE: FLS designated stores must display Bilingual version of the product Shelf Talkers.

Components

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• E  nd Aisle Backer Card Re-order# OCBEA01

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• P  re-Printed Shelf Talkers (English & Bilingual) Re-order# DMS-P1217-OCB-091

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OCB End Aisle Backer Card Re-order# OCBEA01

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Image not available.

OCB Shelf Talker

98 | Period 12

Cozy Up

Craft Beer Program

Key Dates Install: January 3, 2017 Take Down: February 26, 2017

Participating Stores

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1, 4, 5, 6, 9, 10, 14, 15, 17, 18, 19, 21, 25, 31, 35, 36, 38, 40, 41, 57, 60, 95, 101, 102, 115, 130, 132, 143, 148, 149, 156, 164, 171, 179, 187, 198, 207, 212, 217, 218, 226, 233, 243, 252, 253, 255, 288, 295, 298, 300, 325, 329, 334, 355, 359, 360, 361, 367, 371, 373, 385, 389, 393, 401, 404, 407, 412, 416, 417, 425, 432, 437, 438, 443, 445, 452, 457, 459, 481, 483, 486, 491, 494, 495, 499, 500, 501, 505, 511, 522, 528, 532, 534, 542, 546, 549, 556, 568, 573, 575, 579, 586, 590, 602, 616, 614, 619, 623, 624, 630, 677, 771, 776

Components

• P  re-Printed Shelf Talkers (English & Bilingual) Re-order# DMS-P1117-OCB-091

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Participating Products Item#

Product Name

Size

473363

Marie's Rendezvous

474635

Smuttynose Baltic Porter

402578

Rodenbach Vintage

907261

Kasteel Donker, Extra Strong Dark Belgian Ale

474510

Old Rasputin

97469

Samichlaus

473603

Nogne O Imperial Rye Porter

500 mL

481564

Oskar Blues Ten Fidy

355 mL

473629

2015 Bourbon Barrel Quad

750 mL

439992

Orval Trappist Ale

330 mL

402370

Westmalle Dubbel

330 mL

750 mL

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4 x 355 mL 750 mL

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330 mL 650 mL 330 mL

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NOTE: FLS designated stores must display Bilingual versions of the product Shelf Talkers.

Marketing & Product Guide | 99

Ontario Craft Beer (Quarterly Program)

Cozy Up

no changes this period

Key Dates Install: January 3, 2017 Take Down: February 26, 2017

Image not available.

Participating Stores

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Mandatory Participation 1, 2, 3, 4, 5, 6, 9, 10, 11, 14, 15, 18, 19, 20, 21, 25, 31, 35, 36, , 37, 38, 40, 60, 95, 106, 115, 130, 143, 149, 156, 163, 171, 185, 187, 200, 209, 212, 214, 217, 243, 288, 295, 298, 300, 329, 334, 346, 355, 360, 367, 371, 373, 378, 385, 393, 407, 411, 417, 420, 432, 437, 438, 445, 452, 457, 485, 495, 499, 522, 528, 532, 542, 544, 545, 549, 553, 568, 572, 573, 575, 579, 624, 629, 630, 700, 702, 742, 771, 776.

Components

Participating Products

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• P  re-Printed Shelf Talkers (English & Bilingual) Re-order# DMS-P1117-OCB-093

Item#

Description

Size

Brewery

Distributor Code

481879

Eephus Oatmeal Ale

650 mL

Left Field

453985

Walkerville Easy Stout

473 mL

Walkerville

4643

461756

Redline Clutch

473 mL

Redline Brewhouse

295

384727

Cassel Golden Rail Honey Brown Ale

500 mL

Cassel Brewery

5581

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4846

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NOTE: FLS designated stores must display Bilingual versions of the product Shelf Talkers.

100 | Period 12

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Craft Beer Mystery Bag

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Participating Stores - All Stores are welcome to participate

Marketing & Product Guide | 101

Cozy Up

Craft Beer Mystery Bag Overview Select LCBO stores have initiated a Craft Beer “ Mystery Bag” program – i.e., preassembled LCBO bags that include 4 craft beers. Customers don’t know what beers they’re getting until they get home. This initiative has been met with soaring sales and positive attention on social media, (and media too!).

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To help support this popular initiative, signage is now available to order.

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Components

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“Grab A Mystery Bag!” Category Sign Re-order# DMS-P0217-OCB-200

Stickers Re-order# DMS-P0217-OCB-201

Merchandising Instructions

Store staff should handwrite this information in the designated fields before applying the sticker to each individual bag. The following information is required of each product in order to meet labeling requirements: • Sku #

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• Common name (e.g. Beer/Biére) • Volume (e.g. 473mL)

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• Alcohol content (e.g. 5% alc./vol.)

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• Total Price

102 | Period 12

Local Fridge Program

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This is permanent signage. Please keep installed until further notice.

Participating Stores

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4, 5, 6, 7, 14, 17, 18, 19, 20, 23, 31, 35, 41, 44, 45, 46, 51, 59, 60, 62, 68, 71, 83, 84, 93, 95, 97, 101, 102, 124, 130, 148, 159, 163, 164, 178, 182, 200, 212, 214, 233, 244, 252, 260, 265, 267, 298, 300, 324, 325, 329, 331, 340, 346, 378, 388, 407, 412, 417, 418, 426, 441, 442, 445, 449, 457, 467, 477, 490, 495, 516, 532, 534, 537, 544, 556, 571, 602, 621, 631, 633, 645, 677, 697, 702, 776

Overview

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Stores participating in the Local Fridge program received generic signage to draw attention to each stores’ neighbourhood brewery/cidery. Participating stores have been selected based on close proximity to Ontario Craft Brewery or Cidery. Stores are asked to continue highlighting the featured SKUs using a new “Brewed In The Neighbourhood” perpendicular shelf talker.

Components

Re-Order Codes:

• 3  x 3’ Perpendicular Shelf Talker (Participating stores received a bundle of three in Period 2)

• B  rewed In The Neighbourhood (BEER) Re-order# DMS-P0217-LFP-137 • Crafted In The Neighbourhood (CIDER) Re-order# DMS-P0217-LFP-138

Merchandising Instructions:

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• E  nsure all featured products for your store’s local brewery/cidery are merchandised in the fridge. If there are multiple participating skus, they must merchandised together as a brand family.

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• M  erchandise up to three (3) handwritten, Brewed In The Neighbourhood Shelf Talkers in front of the endorsed product in-section. Using a black marker fill in the product name, brewery/cidery, and distance from the store.

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• N  ote that stores who support contract breweries though this program will not receive signage, but should continue to merchandise the featured products in the beer fridge.

Marketing & Product Guide | 103

Local Fridge Program

Cozy Up

this is permanent signage

4

Bickworks Ciderhouse

Contact Brewery

5

Left Field Brewery

1.5 km

6

Duggan's Brewing

100 m

7

Old Tomorrow

Contact Brewery

14

Kensington Brewing Company

Contact Brewery

17

Mill Street Brewery

500 m

18

Liberty Village Brewing Company

Contact Brewery

19

Junction Craft Brewing

1 km

20

Sweetgrass Brewing Company

Contact Brewery

23

Nickel Brook Beers

4 km

31

Side Launch Brewing Company

2.5 km

35 41

Smithhavens Bicycle Craft Brewery

1 km 1 km

44

Bell City Brewing

45

The Publican House

46 51

Refined Fool Brewing Company Royal City Brewing Company

59

Flying Monkeys Craft Brewery

60

Stratford Brewing Company

62

Railway City Brewing Co.

1 km

68 71

Lake of the Woods Brewery Gananoque Brewing Company LTD

500 m 500 m

5 km

500 m 2 km

500 m

200 m

Beau's All Natural Brewing Co.

12 km

County Cider Company

15 km

Brimstone Brewing Company

10 km

Grand River Brewing

2 km

97

Mackinnon Brewing CO

15 km

101

Puddicombe Cider Company

6 km

102

Sawdust City Brewing Company

2 km

124

Sunnybrook Farm Winery

4 km

130

Muskoka Brewery

5 km

84 93

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95

104 | Period 12

Core Skus Brickworks Batch:1904 Cider Queen Street 501 Eephus Oatmeal Stout Duggan's #5 Sorachi Lager 6 Pk-B Duggan's #9 IPA Old Tomorrow Canadian Pale Ale Old Tomorrow Track 85 Lagered Ale Augusta Ale Fisheye Pale Ale Mill St 100th Meridian Single Can+ Tankhouse Ale Mill Street 100th Meridian Organic Mill Street Cobblestone Stout Mill Street Original Organic Lager Mill Street Original Organic Lager 6 Pk-B Mill Street Tankhouse Ale 6 Pk-B Mill Street Stock Ale 6 Pk-B Mill Street West Coast Style IPA 504 Pale Ale Brakeman Session Ale Conductor's Craft Ale Sweetgrass Golden Ale Cause & Effect Naughty Neighbour American Pale Ale Nickel Brook Headstock IPA Nickel Brook Gluten Free Side Launch Dark Lager Side Launch Pale Ale Side Launch Wheat Beer Smithavens Kellerbier Velocipede Lenoir Belgian Ale Bell City Eureka Cream Ale Square Nail Pale Ale Pub House Ale Pouch Envy Australian Pale Ale Royal City Brewing Smoked Honey Ale Genius Of Suburbia The Chocolate Manifesto Antigravity Light Lager (W) Smashbomb Atomic IPA Flying Monkeys Hoptical Illusion (W) Stratford Pilsner 6 Pk-B Railway City - Black Coal Stout Dead Elephant Ale Iron Spike Blonde Ale Sultana Gold Ale Naughty Otter Lager Beau's The Tom Green Beer B-Side Kissmeyer Nordic Pale Ale Lugtread Lagered Ale 4 Pk-B Waupoos Premium Cider 4 Pk-B (W) County Cider (P.E.T) (W) County Pear Cider Enlightenment Blonde Ale Tailgate Pugnacious Pale Ale Crosscut Canadian Ale 8 Man English Pale Ale Sir Isaac's Premium Pear Cider Sawdust City Golden Beach Pale Ale Sawdust City Lone Pine IPA Ironwood Hard Cider Muskoka Detour Muskoka Detour Muskoka Cream Ale Twice As Mad Tom Mad Tom IPA Muskoka Mad Tom IPA Muskoka Craft Lager Muskoka Cream Ale

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5 km

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83

CSPC 394015 413807 416818 242164 399113 400853 464255 286633 336990 413765 399162 383786 312850 247627 84210 31104 27623 461483 425959 389098 345280 420356 415042 398693 275172 191288 437228 399063 385674 415364 441139 437236 387795 376293 437152 460584 424119 415075 368589 355396 256172 132670 614164 413781 272104 271858 429712 434399 365627 365593 169334 612804 459370 424093 425710 452565 261271 414870 453449 312843 436980 398263 405241 404368 404335 404327 404319 404301 288837 175810 131490

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Distance

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Brewery

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Store

Local Fridge Program

Cozy Up

this is permanent signage

Distance

148

Trafalgar Brewing Company

2 km

159

Highlander Brew Co.

1.5 km

163

Double Trouble Brewing

Contact Brewery

164

Amsterdam Brewing Company

500 m

178

Church Key Brewing Company

8 km

182

Old Credit Brewing Co.

1.5 km

200

Forked River Brewing

1 km

212

Big Rig Brewery

6 km

214

Great Lakes Brewery

233

The Hamilton Brewery

244

The Collingwood Brewery

260

MacLean's Ales

265

King Brewery/Barn Door

267

Creemore Springs Brewery Limited

298

Hockley Valley Brewing Company

y

Contact Brewery 9 km

e

7km

200 m

2 km

Kilannan Brewing Co.

300 m

Kichesippi Beer Company, Inc.

1.5 km

StoneHammer

6 km

329

Hop City Brewing

1 km

331 340

Coffin Ridge Boutique Winery Arch

15 m Contact Brewery

346

Black Creek Historic Brewery

3.2 km

378 388

All or Nothing Brewhouse Whiprsnapr Brewing Co.

2.5 km 200 m

407

Stack Brewing Company

3.5 km

412

Broadhead Brewery Company

1.5 km

417

Block Three Brewing Company Ltd.

5 km

324

Tr

325

Core Skus Trafalgar Ginger Mead Trafalgar Mead Braggot Trafalgar Irish Ale Trafalgar Esb Highlander Brew Lion Grass Highlander Blacksmith Smoked Porter Highlander Scottish Ale Fire In The Rye Prison Break Pilsner Double Trouble - Hops & Robbers IPA Big Wheel Deluxe Amber Cruiser All Day Pale Ale Amsterdam Boneshaker (416) Local Lager Amsterdam Boneshaker Ipa 6 Pk-B Amsterdam Natural Blonde 6 Pk-B Amsterdam Natural Blonde Klb Raspberry Wheat Ale Amsterdam Downtown Brown Ale Cruiser All Day Pale Ale Church Key Holy Smoke Scotch Ale Church-Key West Coast Pale Ale 6 Pk-B Northumberland Ale 6 Pk-B Old Credit Amber Ale Old Credit Pale Pilsner Old Credit Holiday Honey Forked River Capital Blonde Ale Forked River Riptide Pale Ale+ Big Rig Black IPA Big Rig Gold Great Lakes Pompous Ass Great Lakes Canuck Pale Ale Blue Collar Pale Ale Downhill Pale Ale The Collingwood Brewery Fireside Esb Maclean's Pale Ale Thornbury Pickup Truck Pilsner Thornbury Jubilee Amber Lager Creemore Springs Premium Lager 6 Pk-B Creemore Springs Lot 9 Pilsner Mad & Noisy, Hops & Bolts India Pale Lager Granville Island English Bay Pale Ale Creemore Springs Premium Lager Legends Of The Bay Hockley Amber Hockley Classic Georgian Bay Dipper Hockley Dark Kilannan Kolsch Kilannan Alt Kichesippi Heller Highwater Kichesippi 1855 6 Pk-B Kichesippi 1855 Kichesippi Natural Blonde 6 Pk-B Stonehammer Light-Can Stonehammer Pilsner-Can Stonehammer Dark Ale Can Hop City Hopbot IPA Hop City Barking Squirrel Lager Hop City Pilsner Forbidden Artisanal Cider Dinner Jacket O'Red IPA Rifleman's Ration Black Creek Pale Ale All or Nothing Hopfenweisse Root of Evil Impact Altbier La Cloche Belgian Blonde Saturday Night Broadhead Dark Horse Stout Broadhead Grindstone Amber Ale King Street Saison

C op 2 km

1 km

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300

CSPC 401661 401653 243436 243428 397471 362772 334375 362855 337006 285270 415174 413427 351429 349423 288506 166215 142356 142349 142331 460899 315655 257865 94367 928051 901835 205385 453365 387761 415323 398255 408054 242545 440354 440941 440925 228726 423137 418848 637744 416248 346254 320325 6445 395335 355065 353672 88724 34660 415083 370296 414441 374157 456087 247189 437301 437293 437285 383240 267773 464750 374496 369330 294272 238766 417543 442640 437186 453456 401125 437244 409268 416958

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Brewery

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Marketing & Product Guide | 105

Local Fridge Program

Cozy Up

this is permanent signage

Black Oak Brewing Co.

1.5 km

441 442

Cassel Brewing Company Whitewater Brewing Company

1 km 15 km

445

Cameron's Brewing

4 km

449

Barley Days Brewery

4 km

457 467

Granite Brewery Stonechurch Vineyard And Winery

1 km 6 km

477

Southern Cliff Brands/Pommies Cider

7 km

490

Walkerville Brewery

6 km

495

Wellington Brewery

7 km

516

Lake of Bays Brewing Company

500 m

532

Hogtown Brewers

534

Longslice Brewery Inc.

537

Thornbury Cidery

544

Brick Brewing/Waterloo

556

Hogsback Brewing Company

571

Collective Arts Brewing

602

Sleeping Giant Brewing Company

5 km

621

Neustadt Springs Brewery

10 km

e

Contact Brewery Contact Brewery

1 km

2.5 km

Contact Brewery 2 km

Spearhead Brewing Company

Contact Brewery

Cool Beer Brewing Company

1 km

Tr

633

ad

631

645

Beyond The Pale Brewing Company

1 km

677

Steam Whistle Brewing

500 m

697 702 776

Triple Bogey Brewing Descendants Beer & Beverage Company LTD County Durham Brewing Company

Contact Brewery 12 km 2.5 km

106 | Period 12

Core Skus Spirit Tree Draught Cider Black Oak Nut Brown Ale Black Oak Pale Ale Black Oak 10 Bitter Years Golden Rail Honey Brown Ale Class V IPA Cameron's Cream Ale Cameron's Auburn Ale Cameron's Rye Pale Ale 6-B Cameron's Rye Pale Ale (RPA) Cameron's Lager Loyalist Lager Wind & Sail Dark Ale Harvest Gold Pale Ale 6 Pk- B Peculiar Strong Ale Shiny Apple Cider Pommies Farmhouse Cider Pommies Dry Cider 4 Pk-B Honest Lager Walkerville Brewery Easy Stout Wellington Imperial Russian Stout + Arkell Best Bitter Wellington Special Pale Ale+ Kickin' Back Dry-Hopped Session Ale Wellington County Dark Lake Of Bays 10 Point IPA Lake Of Bays Spark House Lake Of Bays & Nhl Alumni Top Shelf Classic Lager Lake Of Bays Crosswind Pale Ale Lake Of Bays Rock Cut Lager Hogsback Ontario Pale Ale Hogsback Vintage Lager Hopsta La Vista Thornbury Premium Apple Cider Thornbury Apple Cider 6 Pk-B Waterloo Dark Waterloo Grapefruit Radler Waterloo IPA Waterloo Pilsner Hogsback Vintage Lager Hogtown Ale Collective Arts Ransack The Universe IPA Collective Arts State Of Mind Session IPA 6Pk-Btl Collective Arts Rhyme & Reason Pale Ale 6 Pk-Btl Sleeping Giant 360 Ale Northern Logger Neustadt 456 Marzen Lager Neustadt 10w30 Brown Ale Neustadt Scottish Pale Ale Spearhead Sam Roberts Band Session Ale Spearhead Moroccan Brown Ale Spearhead Hawaiian Style Pale Ale 6 Pk-B Buzz Hemp Beer Cool Mini Keg Stonewall Light Buzz Hemp Lager 4 Pk-B Cool Lager 4 Pk-B Pink Fuzz Steam Whistle Premium Pilsner 6 Pk-B Steam Whistle Premium Pilsner 6 Pk-C Steam Whistle Premium Pilsner Triple Bogey Lager Harbinger Pale Ale County Durham Signature Ale (W)

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426

CSPC 413153 422121 422113 337014 384727 441717 445064 445072 371211 337337 243741 286526 53025 32516 686980 407668 418582 244897 407650 453985 296269 257345 190439 462739 65011 413005 380329 365767 338400 338392 415117 289793 438457 333583 293183 86439 380311 339895 414953 289793 353888 450312 420034 363465 420414 445734 415059 64642 64634 398750 337295 294520 330969 317024 186544 140707 139089 421412 547646 280081 91157 393462 420224 365445

O

Distance 10 km

y

Brewery Spirit Tree Cidery

C op

Store 418

Vintages BAM & LTO Signage

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Vintages Ontario Superstars

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Vintages

Marketing & Product Guide | 107

Cozy Up

Vintages BAM & LTO Signage BAM & LTO Signage

The Vintages BAM & LTO signage will arrive in the mailbag the week before the promotional period starts. This is a mandatory supplier program. All In-channel Shelf Talkers for the participating products should be installed at the start of the period. If you do not receive your kit, please call helloLCBO to request one.

Key Dates Install: January 29, 2017 Take Down: February 25, 2017

LTO Key Dates

Install: January 30, 2017 Take Down: February 26, 2017

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BAM Key Dates

Participating Stores

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1, 2, 3, 4, 5, 6, 7, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 25, 26, 27, 29, 30, 31, 33, 34, 35, 36, 38, 40, 41, 42, 44, 49, 51, 54, 57, 58, 60, 62, 63, 64, 65, 68, 70, 71, 72, 73, 74, 77, 78, 79, 82, 83, 84, 93, 95, 97, 99, 101, 102, 106, 112, 115, 124, 125, 127, 130, 140, 143, 144, 145, 148, 149, 153, 154, 156, 163, 164, 165, 166, 167, 168, 171, 175, 178, 179, 182, 185, 187, 188, 191, 195, 196, 197, 198, 199, 200, 201, 202, 203, 207, 209, 210, 211, 212, 214, 217, 218, 219, 221, 222, 225, 226, 227, 228, 229, 232, 233, 234, 237, 238, 241, 242, 243, 244, 247, 248, 249, 250, 251, 252, 253, 255, 260, 263, 265, 267, 268, 269, 270, 277, 278, 279, 286, 287, 288, 295, 298, 300, 306, 310, 311, 312, 313, 314, 318, 321, 324, 325, 326, 329, 333, 334, 335, 340, 341, 343, 344, 345, 346, 351, 353, 355, 358, 359, 360, 361, 365, 367, 368, 371, 373, 378, 380, 381, 383, 384, 385, 386, 387, 389, 390, 391, 392, 393, 394, 397, 398, 400, 401, 402, 403, 404, 407, 411, 412, 415, 416, 417, 419, 420, 425, 426, 427, 428, 430, 431, 432, 434, 436, 437, 438, 443, 444, 445, 446, 447, 449, 452, 453, 454, 456, 457, 459, 461, 465, 467, 468, 469, 470, 474, 477, 481, 482, 483, 485, 486, 490, 491, 494, 495, 496, 497, 499, 500, 501, 505, 509, 511, 512, 515, 516, 517, 518, 521, 522, 523, 526, 528, 532, 533, 534, 536, 537, 538, 539, 540, 542, 544, 545, 546, 547, 549, 550, 551, 553, 554, 555, 556, 559, 561, 564, 566, 568, 569, 571, 572, 573, 575, 578, 579, 580, 581, 584, 586, 587, 589, 590, 593, 598, 599, 600, 601, 602, 605, 609, 611, 612, 614, 616, 617, 618, 619, 623, 624, 626, 627, 629, 630, 631, 632, 633, 634, 635, 636, 637, 638, 639, 640, 641, 642, 643, 644, 649, 650, 651, 653, 654, 655, 657, 658, 677, 694, 695, 697, 698, 699, 700, 702, 703, 706, 741, 771, 776

Components

Please Note: All BAM and LTO pre‑printed signage has been permanently changed to an In-channel Shelf Talker. The new BAM/LTO In-channel Shelf Talker (4” w. x 2” h.) should be installed over top of the product’s bin tag.

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You may continue to use the current BAM/LTO Shelf Talker generic template to reprint any damaged signage.

LTO Shelf Talker - Example Only

108 | Period 12

BAM Shelf Talker - Example Only

Cozy Up

Vintages BAM & LTO Signage

Participating Products LCBO# 542563 322586 451088

Description BERENTZEN BRENNEREIEN WINKELHAUSEN WEINBRAND MONTES ALPHA CABERNET SAUVIGNON VIEWPOINTE BALANCE POINTE CABERNET/MERLOT

Size 700 750 750

Was* $24.30 $19.95 $24.95

Now*

Offer 10 BAM 10 BAM 6 BAM

207340 59311 10421 342436 985002 469023 443630

13TH STREET WHITE PALETTE 7 DEADLY ZINS OLD VINE ZINFANDEL ASTROLABE PROVINCE SAUVIGNON BLANC BONTERRA CHARDONNAY CATENA CABERNET SAUVIGNON CUDDY BY TAWSE CHARDONNAY EASTDELL ESTATES BLACK LABEL CABERNET/MERLOT

750 750 750 750 750 750 750

$15.95 $24.95 $22.95 $19.95 $19.95 $24.95 $19.95

$14.95 $21.95 $19.95 $17.95 $17.95 $22.95 $17.95

$1.00 $3.00 $3.00 $2.00 $2.00 $2.00 $2.00

149302 36194

FEATHERSTONE CANADIAN OAK CHARDONNAY FIELDING ESTATE CABERNET FRANC ILLUMINATI ZANNA RISERVA MONTEPULCIANO D'ABRUZZO COLLINE TERAMANE INNISKILLIN MONTAGUE VINEYARD PINOT NOIR KAIKEN MALBEC LAN RESERVA LIBERTY SCHOOL CABERNET SAUVIGNON PORCUPINE RIDGE SYRAH TEDESCHI CAPITEL DEI NICALO TWO HANDS GNARLY DUDES SHIRAZ WESTCOTT TEMPERANCE RED

750 750

$21.95 $21.95

$20.95 $19.95

$1.00 LTO $2.00 LTO

750

$38.95

$35.95

$3.00 LTO

750 750 750 750 750 750 750 750

$29.95 $15.95 $24.95 $21.95 $14.95 $17.95 $24.95 $19.95

$26.95 $13.95 $22.95 $19.95 $12.95 $16.95 $21.95 $17.95

$3.00 $2.00 $2.00 $2.00 $2.00 $1.00 $3.00 $2.00

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997353 58339 42929 738823 595280 984997 660043 469189

LTO LTO LTO LTO LTO LTO LTO LTO

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*Prices subject to change

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LTO LTO LTO LTO LTO LTO LTO

Marketing & Product Guide | 109

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Vintages Ontario Superstars Vintages Ontario Superstars

Key Dates

The Vintages Ontario Superstars program promotes great local products while pairing them with delicious recipes. Each period there will be three Ontario Superstars: two LCBO wines and one Vintages Essential. This is a mandatory program and is being added to participating stores’ location maps each period. The program is set with a suggested minimum of one case to support the program; i.e., one case will be forced to each participating store. Stores should replenish as required.

Install: January 29, 2017 Take Down: February 26, 2017

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Participating Stores

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Kit 1 (Shelf Talkers only) 3, 4, 5, 6, 14, 20, 23, 25, 27, 29, 35, 44, 60, 62, 64, 65, 68, 70, 72, 79, 80, 82, 85, 97, 99, 102, 124, 144, 145,154, 163, 168, 182, 188, 191, 197, 199, 201, 202, 207, 209,211, 214, 218, 223, 233, 237, 244, 248, 260, 265, 268, 269, 278, 296, 311, 324, 340, 353, 354, 359, 372, 373, 381, 386, 391, 403, 404, 415, 420, 425, 426, 427, 430, 431, 432, 441, 444, 456, 461, 482, 483, 499, 515, 521, 526, 528, 533, 534, 538, 547, 556, 559, 568, 589, 602, 637

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Kit 2 (All Signage) 1, 10, 12, 13, 15, 17, 18, 19, 21, 22, 26, 31, 33, 36, 38, 40, 41, 55, 57, 58, 74, 93, 95, 106, 130, 132, 143, 148, 149, 156, 164, 171, 179, 185, 187, 195, 198, 200, 210, 212, 217, 221, 223, 226, 243, 249, 255, 263, 279, 287, 288, 298, 325, 326, 329, 333, 334, 344, 346, 249, 351, 355, 359, 360, 361, 367, 371, 378, 383, 385, 387, 390, 393, 394, 397, 398, 416, 437, 438, 445, 457, 459, 465, 470, 481, 486, 491, 494, 495, 505, 511, 512, 536, 542, 544, 545, 546, 549, 551, 553, 555, 566, 569, 572, 573, 575, 579, 586, 587, 590, 593, 605, 609, 614, 616, 617, 619, 623, 629, 630, 631, 632, 634, 635, 645, 661, 677, 698, 699, 700, 702, 703, 706, 771, 776 Kit 3 (Our Wine Country Stores) 115, 252, 253, 300, 392, 401, 407, 412, 417, 490, 497, 522, 523, 532, 624, 641, 658

Participating Product LCBO#

Product Description Jackson-Triggs Proprietors’ Reserve Vidal Icewine

389411

Size

Retail

375 mL

$39.95

ONTARIO SUPERSTARS JACKSON-TRIGGS PROPRIETORS’ RESERVE VIDAL ICEWINE

Ima g

VQA Niagara Peninsula

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This impressive Icewine is a classic from Jackson-Triggs’s Niagara estate. The long finish goes on and on. Embrace contrast and pair it with rustic mincemeat pie.

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APPLE AND PEAR MINCEMEAT PIE vintages.com/superstar

Price subject to change without notice. While supplies last.

Basket Sign Insert • M  erchandise the participating product in a basket next to/near the LCBO Ontario VQA wines section. • Insert the basket sign insert into the Large Metal Sign Holder. Central Supply #691089 • D  isplay the fully merchandised basket in the LCBO Ontario VQA wines section next to the VQA fixture.

110 | Period 12

JACKSON-TRIGGS PROPRIETORS’ RESERVE VIDAL ICEWINE

VQA Niagara Peninsula

ImPacked rich tropical fruit, apricot a ewithnotes, andgpeach this impressive Icewine isS au classic Jacksonbjefrom Triggs’s Niagara estate. long finish ctThetoSip goes on and on. Splendid. and savour with fruit crêpes or duckC pâté. han g

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$39.95

LUSCIOUSLY SWEET

389411 (S – 215 g/L) 375 mL Take Down: February 26, 2017

389411 (S – 215 g/L) 375 mL

LUSCIOUSLY SWEET A Vintages Essential

25403

$39.95

ONTARIO SUPERSTARS

A Vintages Essential

Price subject to change without notice. While supplies last.

25403 Take Down: February 26, 2017

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Components and Merchandising Instructions

Pre-printed Shelf Talker Available Chilled Hot Button • Install the pre-printed Shelf • S  igns should be used on shelf to Talker in front of the featured indicate that the Superstar product is product, in its on-shelf also available in the fridge. Superstar position within the Vintages Shelf Talkers should be placed in section, using a Miracle the fridge to highlight the Superstar Stick. products there. Central Supply #692012 Re-order# DMS-OP16-HBW-351

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Enhanced Trade Tastings Program

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Key Dates Start Date: January 29, 2017 End Date: February 25, 2017

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This is a sold program. Participation is mandatory.

Marketing & Product Guide | 111

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Enhanced Trade Tastings Program Overview

During Period 12, the spirits suppliers listed below will be conducting Enhanced Trade Tastings in selected stores. Please note that this Tasting program is paid by the supplier and your participation is mandatory.

Option 1 Tastings – Kahlua Cocktailing Stores

Date & Time

31

10 Feb 2017

4-8 PM

LCBO# 577957

Kahlua 750 mL

200

04 Feb 2017

4-8 PM

LCBO# 110056

Absolut Vodka 750 mL

288

24 Feb 2017

4-8 PM

Agent: Corby Spirit and Wine Limited

393

04 Feb 2017

4-8 PM

438

10 Feb 2017

4-8 PM

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Components:

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Participating Products

• ONLY LCBO approved supplier-produced items shown below are permitted.

Portable Tasting Bar Insert (NOTE: Image is for Mockup purpose only. Final version will have colour border integrated with LCBO seasonal POP)

Wicker Baskets

Image

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Counter Sign (max. 12” x 15”)

112 | Period 12

Customer Takeaway Coasters

Table Props

(NOTE: Please provide two (2) baskets for product display.)

Themed Attire

Signage Components

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• Signage is approved for display only during the tasting.

Image

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Enhanced Trade Tastings Program

Option 1 Tastings – Polar Ice Bearless Bottle Campaign Stores

Date & Time

22

10 Feb 2017

4-8 PM

LCBO# 135566

Polar Ice Vodka

23

25 Feb 2017

1-5 PM

LCBO# 401828

Polar Ice 90 North

27

25 Feb 2017

11:30-3:30 PM

Agent: Corby Spirit and Wine Limited

31

04 Feb 2017

4-8 PM

32

17 Feb 2017

4-8 PM

34

18 Feb 2017

11:30-3:30 PM

36

25 Feb 2017

1-5 PM

195

25 Feb 2017

1-5 PM

200

18 Feb 2017

11:30-3:30 PM

228

11 Feb 2017

11:30-3:30 PM

252

18 Feb 2017

11:30-3:30 PM

334

04 Feb 2017

4-8 PM

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Participating Products

Components:

Signage Components Portable Tasting Bar Insert

Wicker Baskets

Image

Signage Components

Image

Customer Takeaway Coasters

e

(NOTE: Image is for Mockup purpose only. Final version will have colour border integrated with LCBO seasonal POP)

C op

• Signage is approved for display only during the tasting.

y

• ONLY LCBO approved supplier-produced items shown below are permitted.

ad

(NOTE: Please provide two (2) baskets for product display.)

Polar Bear Mask

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Counter Sign (max. 12” x 15”)

Table Props

Themed Attire

Marketing & Product Guide | 113

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Enhanced Trade Tastings Program Option 1A Tastings – Bulldog Gin with SPCA Store

Date & Time

1

18 Feb 2017

11:30-3:30 PM

371

18 Feb 2017

11:30-3:30 PM

5

18 Feb 2017

11:30-3:30 PM

393

18 Feb 2017

11:30-3:30 PM

164

18 Feb 2017

11:30-3:30 PM

394

18 Feb 2017

1-5PM

164

18 Feb 2017

4-8 PM

445

18 Feb 2017

4-8 PM

212

18 Feb 2017

11:30-3:30 PM

452

24 Feb 2017

4-8 PM

217

29 Jan 2017

12:30-4 PM

490

11 Feb 2017

4-8 PM

217

18 Feb 2017

4-8 PM

497

24 Feb 2017

4-8 PM

217

25 Feb 2017

11:30-3:30 PM

499

17 Feb 2017

4-8 PM

243

18 Feb 2017

11:30-3:30 PM

511

18 Feb 2017

11:30-3:30 PM

253

18 Feb 2017

11:30-3:30 PM

511

18 Feb 2017

4-8 PM

253

18 Feb 2017

4-8 PM

641

334

10 Feb 2017

4-8 PM

346

18 Feb 2017

11:30-3:30 PM

LCBO# 319723

Bulldog Gin 750 mL

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18 Feb 2017

1-5 PM

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Participating Products

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Date & Time

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Store

• ONLY LCBO approved supplier-produced items shown below are permitted. • Signage is approved for display only during the tasting.

Signage Components

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Portable Tasting Bar Insert

Image

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Large Banner Sign

(NOTE: Store to provide Hero fixture for supplier use during tasting only.)

114 | Period 12

Signage Components Wicker Baskets (NOTE: Please provide two (2) baskets for product display.)

Counter Sign (8.5” x 11”)

Image

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Enhanced Trade Tasting Program

Signage Components

Image

Image

Table Props Bar Tool

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Customer Takeaway Coasters

Signage Components

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Table Props Table Runner

Store

Date & Time

4

18 Feb 2017

11:30-3:30 PM

LCBO# 757468

353

04 Feb 2017

4-8 PM

404

11 Feb 2017

4-8 PM

445

25 Feb 2017

4-8 PM

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Option 1A Tastings – Aviation American Gin / Muddled Blackberry Gimlet

549

11 Feb 2017

4-8 PM

555

18 Feb 2017

4-8 PM

638

10 Feb 2017

4-8 PM

Aviation American Gin 750 mL

Agent: Southern Glazer’s of Canada

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Participating Products

• ONLY LCBO approved supplier-produced items shown below are permitted. • Signage is approved for display only during the tasting. Image

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Signage Components

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Portable Tasting Bar Insert

Large Banner Sign

Signage Components

Image

Wicker Baskets (NOTE: Please provide two (2) baskets for product display.)

Counter Sign (max 12” x 15”)

(NOTE: Store to provide Hero fixture for supplier use during tasting only.)

Marketing & Product Guide | 115

Cozy Up

Enhanced Trade Tastings Program Option 1A Tastings – Sobieski / Not-So-Dirty-Martini Participating Products

Store

Date & Time

18

18 Feb 2017

4-8 PM

LCBO# 181636

164

25 Feb 2017

4-8PM

Agent: Southern Glazer’s of Canada

185

18 Feb 2017

11:30-3:30 PM

217

25 Feb 2017

4-8 PM

346

17 Feb 2017

4-8 PM

360

17 Feb 2017

4-8 PM

383

18 Feb 2017

1-5 PM

416

10 Feb 2017

4-8 PM

452

17 Feb 2017

4-8 PM

523

18 Feb 2017

1-5 PM

555

11 Feb 2017

4-8 PM

627

18 Feb 2017

1-5 PM

632

17 Feb 2017

4-8 PM

703

10 Feb 2017

4-8 PM

nl y O y

C op

Components:

Sobieski Vodka 750 mL

• ONLY LCBO approved supplier-produced items shown below are permitted. • Signage is approved for display only during the tasting.

Signage Components

ad

e

Portable Tasting Bar Insert

Image

Large Banner Sign

Tr

(NOTE: Store to provide Hero fixture for supplier use during tasting only.)

116 | Period 12

Signage Components Counter Sign (max 12” x 15”)

Image

Cozy Up

Enhanced Trade Tastings Program

Option 1A Tastings – 4.

Revel Stoke Spiced Whisky Participating Products

Store

Date & Time

1

17 Feb 2017

4-8PM

LCBO# 254995

23

18 Feb 2017

1-5PM

Agent: Southern Glazer’s of Canada

34

18 Feb 2017

4-8PM

57

10 Feb 2017

4-8PM

64

18 Feb 2017

1-5PM

187

25 Feb 2017

11:30-3:30PM

200

18 Feb 2017

4-8PM

233

18 Feb 2017

11:30-3:30PM

252

04 Feb 2017

4-8PM

263

04 Feb 2017

4-8PM

278

11 Feb 2017

4-8PM

378

18 Feb 2017

1-5PM

416

03 Feb 2017

4-8PM

459

11 Feb 2017

4-8PM

490

10 Feb 2017

4-8PM

495

03 Feb 2017

4-8PM

575

10 Feb 2017

4-8PM

624

17 Feb 2017

4-8PM

nl y O y

C op

Components:

Revel Stoke Spiced Whisky 750 mL

• ONLY LCBO approved supplier-produced items shown below are permitted. • Signage is approved for display only during the tasting. Signage Components

Signage Components

Image

Counter Sign (max 12” x 15”)

ad

e

Portable Tasting Bar Insert

Image

Image not available

Tr

Large Banner Sign

(NOTE: Store to provide Hero fixture for supplier use during tasting only.)

Marketing & Product Guide | 117

Tr

ad

e

C op

y

O

nl y

Cozy Up

118 | Period 12

Column Heading

nl y

Participating Stores Key

Store #

H= Deal of the Week (formerly Hero display) T= Thematic Banner Insert

Food & Drink Table

Y if store participates in program

Sold End Aisles

Number of sold End Aisles and (P)remium or (S)tandard Flight

y

End Aisle Backer Cards

O

Banner Inserts

# of signs shipped

Number of Regular and Community Extenders in Store (see Sold Space Program Extender Section for a number of participating extender location.)

Discovery Extenders Spirits

# of Extenders

Discovery Extenders Wine

# of Extenders

Discovery Extenders BSM

# of Extenders

Green Extender

# of Extenders

Exterior Banner

# of Number of signs shipped

Show Cards

# of Number of signs shipped

Power Aisle Banners

# of Number of signs shipped

Perimeter Banners

# of Number of signs shipped

FLS

FF = LCBO stores located in FLS designated areas FF = LCBO FLS designated stores SEE back/inside cover for definitions

Tr

ad

e

C op Regular Extenders

Marketing & Product Guide | 119

3 3

3

3

3

Tr

Y

3 3

120 | Period 12

Y

Y

20

3

3

FF FF F F

3

3

F F FF FF FF FF

FF

6 14

3 6

6

5 10 20 10 25 20 10 15 10 20 20 30 25 10 5 16 10 20 5 15 15 20 5 3 15 10 10 15 15 20 20 17 20 20 10 20 5 15 15 10 20 10 30 5 25

5 5 40 10 60 40 40 45 10 40 50 45 45 5 5 40 5 40 10 55 40 45 5 5 10 5 50 45 5 50 10 30 40 40 5 5 5 40 5 5 30 10 55 5 40

3

1 3 4 3 6 1

Language (FLS)

Disc. Extenders Spirits Disc. Extenders Wine Disc. Extenders BSM

Regular Extenders

Food & Drink Table

40 40

End Aisle B/C

10S 15 10S 20

Sold End Aisle

FF

5 10S 5 15S 8S 5 5 5 H 15S H 10S H 10S H 10S T H T H

nl y

FF

Y Y

6

3

10S 5 8S

T

H H T

10S 8S 10S

T H H T H

5 8S 10S 5 10S

T H H T T

8 10S 8S

H T T

10S 5

5

10S T H T

10S 10S

Y

Y

Y

3 4

F FF

4 4

FF

3

O

Power Aisle Banner

Show Card

Power Aisle Banner

3

Show Card

Y

3

3 3

Exterior Banner

Y Y Y

40 40 65 40 55 65 50 40 45 40 45 10 10 10 55 5 40 40 40 50 55 5 40 45 5 40 40 5 10 40

3

H H

y

Y

3

50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97

C op

Y

3

F F F F F F FF F F FF F F F F F F F F FF F

e

Y

40 40 55 40 5 40 5 55 40 40 10 40 40

3 8 6 2 8 1 9 5 4 6 5 2 16 5 2 6 3 4 6 7 8 2 6 12 1 4 1 4 2 10 7 4 0 6 3 6 3 6 5 4 3 3 4 4 7 6 6 1 4 7 4 4 1 4 5 3 6 3 6 1 2 6 12 1 10 2 6 8 6 6 4 4 4 6 6 4 5 6 7 7 4 4 8 4 12 1 3 4 19 6 6 3 4 3 4 4 2 6 3 5 4 2 3 6 1 2 2 4 4 6 2 2

Banner Insert

5

3

Store #

3

Language (FLS)

65

Perimeter Banner

Exterior Banner

Y

ad

H 10S 30 H 5 20 H 15S 25 H 8S 15 H 20P 40 H 20S 40 H 15S 30 8S 20 8P 20 H 10P 25 H 15S 25 T 5 10 10 T 5 15 H 15P 30 5 10 H 10S 20 H 15S 25 H 10P 20 H 15S 20 H 20P 30 15 H 20P 25 H 10S 20 T 10 H 15 H 10S 25 5 15 10 10S 10 10 5 10

Disc. Extenders Spirits Disc. Extenders Wine Disc. Extenders BSM

20S 45 10 8P 15 10P 15 H 5P 20 8S 12 20 T 10S 10 T 10 H 20P 40 H 5S 15 T 5P 15 5 20 8S 15 H 15P 25

Regular Extenders

H

Food & Drink Table

End Aisle B/C

Sold End Aisle

Banner Insert

Store # 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 38 39 40 41 42 43 44 45 46 47 48 49

Perimeter Banner

Cozy Up

Participating Stores

3

3

4 3

4 6

3 4 2

4

3 6 2 6

4 3

3

3 6

3 3 4 8 6 4 2 3 3 1 2 1 3 3 5 2 2 2 1 1 1 2 5 2 2 3

1 1 1 3 3 6 2 3 2 2

4 4 4 4 4 6 6 6 6 4 4 6 4

4 3 4

F

6 4

FF FF

8 12

6 4 8 6 10

FF FF FF FF

6

FF FF

4 6 6

6 4 4 6 4 4 4

12 8 4

FF

8 4

FF F

8 6

H

10S

40 5 10 5 5 50 5 40 5 5 10 10 5

3

H

15S

H

10S

T T

5

H 10 H 10P

8P 10S 15S

5

8 2 3 2 1 1 1 2 3

Y

40 55 10 10 40 40 40 5

6 6 4 6 8

FF

H T T T T T H H H T H H T T H

4

4 1 1 2 1 4 1 1 1 2 2 2

6 7

4 4

6 6

1 3 3 1 1 4 4 2 1

4 4 4

6 6

FF FF

4

4 6

4 8

FF FF FF

4 6 4

FF FF F F FF

4

4 4

4 4

6 4 4

4 4 8

FF

4 4

FF 4 4

4 4 4

F

T H

T H

H T H T H H H H

T H H

3

4 4 6 4 6 6 6

4 12

Language (FLS)

1 3 10 1 2 4 4 3 5 3 3 1 1

Perimeter Banner

Exterior Banner

Disc. Extenders Spirits Disc. Extenders Wine Disc. Extenders BSM

Food & Drink Table

End Aisle B/C

Regular Extenders 5 55 55 5 40 40 40 40 55 5 5 5 5 5 5 40 65 45 10 45 40 10 5 60 5 5 10 45 10 10 55 5 10 40 10 5 55 40 65 40 5 40 40 40 10 10 60 40

Power Aisle Banner

FF

H

Y Y

Show Card

6

H

5 15P 45 20P 30 5 10S 20 8S 20 15S 40 8S 15 20P 30 15 10 5 5 5 10 8S 15 15P 30 3S 20 10 10S 20 10P 20 10 10 20S 25 5 5 10 8S 11 5 10 15P 25 5 5 15P 25 5 15 10 5P 25 8S 10 20S 40 10S 20 5 10S 15 15S 30 10 10 10 20S 40 3S 15

F FF

nl y

6 4 4 4 4 4 4 6 4 6

FF F

H H

3 3

3

6 6 4 4

O

4 4

147 148 149 151 152 153 154 155 156 157 158 159 160 161 162 163 164 165 166 167 168 169 170 171 172 173 174 175 176 178 179 180 181 182 183 184 185 186 187 188 189 190 191 192 193 194 195 196

Sold End Aisle

FF FF

Banner Insert

Language (FLS)

12

Store #

Perimeter Banner

6 4 4 4

y

3

Power Aisle Banner

Exterior Banner

Disc. Extenders Spirits Disc. Extenders Wine Disc. Extenders BSM

Regular Extenders 5 5 10

3

ad

T

5 10 3 25 10 10 10 5 25 5 25 10 3 15 10 10 5 15 20 5 10 25 20 30 5

Y

5 10 10 10 5 5 5 55 5 5 5 5

4

3 5 3 2 3 2 1 4 1 3 1 5 3 4 2

C op

T T

10 10 40 45 5 5 10 55

Show Card

T

e

5 5 10 H 10S 25 H 10S 25 T 10 T 10 5 H 15S 30 T 5 T 15 T 10 5 15 T 5 10 T 5 5 H 20P 40 T T 10 T 5 5

Food & Drink Table

End Aisle B/C

Sold End Aisle

Participating Stores

Tr

98 99 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146

Banner Insert

Store #

Cozy Up

Y

Y Y

Y

Y

3 3

3

3

3

3

3

2 7

3 3

3

2

3

4

2 3 3 3

3

3

3

4

2 5

4

2 5 5 1 3 4 5 3 8 1 1 3 6 1 1 3 1 1 3 4 3 2 1 8 3 1 1 4 2 1 2 3 3

F

4 4 4

4 4 6 6 4 6 6 4 6 4 6 4

4 4 4 4

4 12

FF F FF F F

8 6 F 6 FF

6

6 4 6 6 4 4 6 4 8 4

8 4 12 4 8 12

FF

4

F F FF F F

4 10

FF F

4 4 6 4 6

6 8

F FF F

12

Marketing & Product Guide | 121

Y

Y Y Y

3

5 15S 10S

Y

T

5 10S

T

H 15S H 20P H 15S T

5

122 | Period 12

3

6

3

3

3

2 8 4 8 4

6 8

7

4 3

6 F 6 4 4 4 4 6 6 4

12

FF F 8 FF

H 20S H 20P T H 10S

T

3 5

FF F

4 4 4

6 4 4 6

4 4 6 4 6 4 4 4 4 6 4 4 4 4 8 4 6

6

FF

4

FF

F 12 8 F F 4 6 8 6 4 4

4 12

FF

FF F FF FF

Exterior Banner

3

2 10

5

T

H T H T T

20S

H

15S 5

5 20S 5

T T

3 T H H

8S 15S

T T T

H H T T T T

3 15S 20P

3 6 3 5 1 2 2 3 2 1 1 1

6 6 4

Language (FLS)

Disc. Extenders Spirits Disc. Extenders Wine Disc. Extenders BSM

Regular Extenders

Store #

Food & Drink Table Y Y

10 40 40 45 5 40 55 10 55 5 5 5 5 10 10 5 60 5 40 10 5 5 40 10 5 5

Power Aisle Banner

FF

15 25 20 25 5 30 30 10 20 5 5 10 10 25 10 10 40 10 20 15 10 15 25 25 5 5 5 5 10 10 15 20 25 5 10 10 5 10 3 10 20 30 15 3 10 5 5 10

Show Card

4

5 15P 10S 15S

8 F

nl y

12

T H H H

Y Y

3

Y

Y

Y

Y

4

4 3

3

6

8 4

10 20 10 40 50 5 5 5 5 5 20 55 65 10 5 5 5 5 5

7 6

6

O

F

247 248 249 250 251 252 253 254 255 256 257 258 259 260 261 262 263 264 265 266 267 268 269 270 271 272 273 274 275 276 277 278 279 280 281 282 283 284 285 286 287 288 289 290 291 292 293 294

y

2 3 7 1 6 2 5 8 3 2 5 7 5 2 3 5 3 2 0 2 9 5 5 5 1 2 3 4 4 1 1 3 1 2 1 1 7 8 3 1 3

Language (FLS)

Power Aisle Banner

2 6 3

7 2 3

Perimeter Banner

Show Card

6 5 6 7

Tr

T T H

5

F

End Aisle B/C

Y

3

6

Sold End Aisle

Y

4 4 4 4 6 6

ad

15S 10S H 10S H 15P T 10S H 8S H 20P H 10S T T H 10S T 5 T 5 T T H 20S H 10S H 15S 10S

2 3

Banner Insert

8S

5 10 40 10 60 40 40 40 5 40 40 55 55 5 5 40 10 10 10 5 55 40 55 40 5 10 5 55 40 5 5 40 10 10 5 5 45 55 40 5 5

3

6

C op

T H T H

5 10 20 10 20 30 20 30 15 25 15 30 25 10 10 20 10 15 10 10 30 20 25 20 15 10 10 30 20 5 10 25 10 10 5 5 25 30 25 5 10

10 55 10 65 55 5

Exterior Banner

H H

Y

e

15 25 10 25 25 10

Disc. Extenders Spirits Disc. Extenders Wine Disc. Extenders BSM

End Aisle B/C

5 15S 5 20S 15S 5

Regular Extenders

Sold End Aisle

T H

Food & Drink Table

Banner Insert

Store # 197 198 199 200 201 202 203 204 205 207 208 209 210 211 212 213 214 216 217 218 219 220 221 222 223 224 225 226 227 228 229 230 231 232 233 234 235 236 237 238 239 240 241 242 243 244 245 246

Perimeter Banner

Cozy Up

Participating Stores

4 7 5

6 3 3

6

2 1 2 7 3 6 3 3 3 18 4 1 1 1 3 4 3 3 10 2 3 3 1 2 3 4 3 5 2 1 2 1 3

3 4 6 6 4 4

FF

8

F F

4

6 4 4 6 6 4

F

8

4 6

F 10 FF

4 4 4 6 6 4 4 4 6 6 4 4 6 4 3 6 4 4 6

6 4

12

4 6 12

FF F F

12

FF 4 4 8 4 4 12

FF

T T T

10 5

10 45 5 5 40 50 50 5 5 55 5 10 5

3

ad H T

H

20S 30 5 5 5

10 10S 20 3 10 5S 20

Y

Y

65 5 5

5 5 40 10 45

4 4 4

FF F F

4

F

H H H H

1 1 3 1 3 3 3 1 3 2 8

5

3

3

3

4

4 4

6 4

6 6 4 4 4 4

6

4 8 4

F F FF

8

F

FF 4 F 5

1 1

3

6 4

6 3 1 1 1 1 5 6 3

4 8

4 4

4 4

FF F F

FF

F 4

20S 10P 15S 20S 5

T

H H T

H T H T

3

3

40 25 25 20 10 10

10S 20 20P 40 10 10 10 10S 25 15 15S 20 15 5

H 20S T T H 15S H 15S H 15S 8S H 20S H 15S H 15S H 10P H 15S H 15P H 15S H 10S H 20P

5 45 3 10 30 20 25 15 30 30 20 15 25 25 25 25 25

6

4

Language (FLS)

3 2 6 1

Perimeter Banner

Power Aisle Banner

6

Show Card

Y

Exterior Banner

50 5 65 5 10

Disc. Extenders Spirits Disc. Extenders Wine Disc. Extenders BSM

Y

6 4

nl y

15S 30 5 15 H 20P 45 5 5 5 10 H 15S 30 T 10 H 8P 15 3 H 20P 30

Regular Extenders

H

Food & Drink Table

End Aisle B/C

4

Sold End Aisle

4

F

344 345 346 347 348 349 350 351 352 353 354 355 358 359 360 361 362 363 364 365 366 367 368 369 370 371 372 373 374 375 376 377 378 379 380 381 382 383 384 385 386 387 388 389 390 391 392 393

Banner Insert

6 6

4

Store #

4 4

3 3 1 2 1 1 1 4 3 2 2 3 2 3 1

Language (FLS)

6

F 6

Y

5 45 5 60 5 65

4

6

O

6

4 4 4 4 4 4

Y

Y

65 55 45 60 10 5

y

Y

4 6

3

Perimeter Banner

Exterior Banner

Disc. Extenders Spirits Disc. Extenders Wine Disc. Extenders BSM

Regular Extenders

Food & Drink Table

End Aisle B/C

Sold End Aisle

5 10 H 8S 20 5 T 10 H 6P 15 H 15S 30 H 15S 30 T 5 10 T 5 H 20P 45 T 3 5

Y

10 40 5 55 5 10 10 10 10 10 5 5 5 45 55 40 10 5 5 10 5 10

5 3 3 6 2 5 1

C op

H

Y

3

Power Aisle Banner

T

40

Show Card

T T

10P 20 10 15 20P 30 15 15S 30 10 5 5 10 5 15 10 10 5 10 5 15 20 10P 20 8S 20 10 10 10 10 5

e

T T H T H

Participating Stores

Tr

295 296 297 298 299 300 301 302 303 304 305 306 307 308 309 310 311 312 313 314 315 316 317 318 319 320 321 322 323 324 325 326 327 328 329 330 331 332 333 334 335 336 337 338 339 340 341 343

Banner Insert

Store #

Cozy Up

Y

Y

Y

Y

Y Y

Y

Y Y Y

40 65 10

3

3

3

3

3

3

3

5 60 5 60 5 5 10 65 5 10 40 45 40 30 65 40 55 40 40 65 45 45 65

3

5

3

3

3

3

11 10 3 3 6 6 5 6 3 1 3

10 2 2

5

3

3

6 5 3 3

3 3 3 3

3

3

5 6 3 3 7 2 4 2 1 1 7 3

3

3 3

1 1 4 2 4

6 7 8 4 5 6 3

3 1 2 6 7 3 3 4 3 5 4 8 6

4 4

4 4 4

4

4

4

FF

F 4 4 4 4 6 4 6

FF F 12 6 8

F FF F

4 4 4

FF F

4 4 6

4 8 6 4 4 6 4 4 8 4 4 4 4 4 4 6

F F

12 4

FF

4 8 6

FF FF FF F F

FF

Marketing & Product Guide | 123

T H H H T T

Y Y

Y

10

3

3 3

40 40 40 65

5 55 55 5 45 5 10 40 55

Tr

H H

Y Y

3 3

3

H

H H

15S 20 5 5 25 10S 25 20S 30

T

124 | Period 12

10 10 5

Y Y

5 5

3

3

3

3 3

11 10

6 5 7 10

3

3 3

6

3

3

12 4 4

4 4

4

FF FF F F

4 4 F F

4

4 6 6 6 4 4

3

9

4

F F

4 6

4 4 4 6 6 6 4 4 4 4

12

F F FF

FF F F F

6 4 FF 4

6 6 4 6 4 4 4

4 12

FF F F

4 6

FF

H T

H

10S 15 15 5 20 15S 30 10 10 5 5 10

10 7S 10 3 5 H 15P 20 5 10 5 15 H 10 20 10P 20 5 3 10 H 10S 20

6 3 3

3 3

Language (FLS)

Exterior Banner

45 40 60 5 5 5 10 5 5 65 40 10 10 40 55 45 60

Disc. Extenders Spirits Disc. Extenders Wine Disc. Extenders BSM

End Aisle B/C

Sold End Aisle

Y

8

FF F

Power Aisle Banner

FF

H 15P 30 H 15S 25 H 15S 30 T 10 5 T 5 5 T 5 5 H 15P 20 10P 15 5 25 T 10 10S 30 H 8P 20 H 8S 20 H 20S 30 3 T 10 T 10 3 5 H 15S 30

Show Card

4 4 6 4 4

F

443 444 445 446 447 448 449 450 451 452 453 454 455 456 457 458 459 460 461 462 463 464 465 466 467 468 469 470 471 472 473 474 475 476 478 477 479 480 481 482 483 484 485 486 487 488 489 490

Banner Insert

Language (FLS)

4 4

Store #

Perimeter Banner

Power Aisle Banner

FF FF

5 3 9 1 1 1 3

4 6 8 6 6 4

8 2 4

4 4

4 4

nl y

3

5 7 3

5 1 3 5 4 1 2 5 10 2 1 2 7 5 2 3 3 1 1 2 1 7 1 6 3 2 1 5 4 1 1 1 3 6 4 1 4 3 2

10

6

7

O

4

Show Card

Exterior Banner

End Aisle B/C

Disc. Extenders Spirits Disc. Extenders Wine Disc. Extenders BSM 3

4

Regular Extenders

Y

6

ad

H H H H

Y

6

5 2 4 3 1 2 6 3

Food & Drink Table

H H

Y Y

6

Y

y

H

55 5 40 55 5 40 45 45 10 40 5 10 45 40 5 10 40 55 5 10 40 55 55 10 5 30 5 5 5

Y

C op

H

Y

e

H H

Regular Extenders

H H

20P 40 10 15S 30 15S 40 20 15S 20 20S 30 10S 15 10 10S 20 5 5 15 20P 30 10S 20 5 10 10S 16 15P 25 3 10 10P 20 20S 25 15P 40 5 3 8S 20 5 5 10 3 15S 20 8S 15 15S 30 20S 40 5 5 15S 20 20S 25

Food & Drink Table

H

Sold End Aisle

Banner Insert

Store # 394 395 397 398 399 400 401 402 403 404 405 406 407 408 409 410 411 412 413 414 415 416 417 418 419 420 421 422 423 424 425 426 427 428 429 430 431 432 433 434 435 436 437 438 439 440 441 442

Perimeter Banner

Cozy Up

Participating Stores

10 5 5 5 55

Y

T

40 10 5 55 10 5 5 10 10 5 20

Y

Y

Y

5 45 5 10 5 40 40 5 5 10 55

7 7 2 5

3

3

3

4 6

4

4

2

6

6

1 1 10 2 5 2 7 1 3 2 1 1 5 1 3 3 4 6 3 1 1 4 1 1 3 5 1 1 2 1 6 3 5 3 1 1 3 4

FF

4 6 4 6 4 4 6 4

8

6

F F

4 8 6 4

FF

4

FF

6

4 6 4

FF 10 4 4

4 6 4 4

4

4

4

4 4 10

4

F F F F FF F

7

4

5 10 40 5 5 45 55 40 5 20 10 40 5

5

3

3

ad

Y Y

5 45 10 5 5

e

Y

Y

T H

3 10 15S 20

Y Y

5 20 40 40 5 40 40

20 55

3

4 4 4 6 6 3 4

6 4 12

F FF FF

H H H H H

5 20S 30 10 10S 20 8S 15 15P 25 20S 30 8S 30 15P 25 5 10 10S 20 5 5 5 10S 20 10S 20 5 20P 30 10 8P 20 15S 30 5 5 10 8S 15 10P 25

5 6

3 6 10 4 4 3

6 5

6

F F

FF

4

F F

4 4 4 4 6

4

12

6

12

6 6

12 8

FF

FF FF F

6 4

F FF F F

4

4

FF F FF

Y

5 55 5 60 55 40

H T T T H H H

H H

H H H T

15S 25 10 5 T 5 10 H 10S 25 H 15S 30 T 5 T 5 5 H 15S 15 15S 20 H 10S 25 5 20

4 6 4 4 4 4

3

3

9 4 8 3 3 5 6 4 1 1 3 1

4

Language (FLS)

6 5 5

1 4 1 7 6 7

3

Perimeter Banner

Disc. Extenders Spirits Disc. Extenders Wine Disc. Extenders BSM

Regular Extenders

End Aisle B/C

H

Food & Drink Table

Sold End Aisle

Banner Insert

Language (FLS) F F

Store #

Perimeter Banner

4

5 30 10 20 40 30

C op

4

8

H 20P T H 10S H 15S H 15S

Power Aisle Banner

3

3 4 4 2 1 2 3 1 2 5 1 5 1 1 1 8 5 3 1 1 3 1 4 3 2 2 3 6 3 3 4 3 1 4 1 7 2

F

541 542 543 544 545 546 547 548 549 550 551 552 553 554 555 556 557 558 559 560 561 562 563 564 565 566 567 568 569 570 571 572 573 574 575 576 577 578 579 580 581 582 583 584 586 587 588 589

Show Card

7 2

F

4 F 4

nl y

3

4 4 6 6

4 4

Exterior Banner

10 55 5 10

3

6

4 4

Y

5 60 10 40 40 55 65 40 45 5 5 40 5 10 5 40 45 5 55 5 60 40 5 20 40 55 5 40 5 5 5 45 40 5 5

Y

Y

Y

Y

Y Y

Y

Y Y

40 40 40 5 10

F F

4

5 4 6 3

O

Y

60 40 45

3

7 1 1 2 9 2 4

6

y

50

3

Power Aisle Banner

Y

4

Show Card

50 5 5 55 55

Exterior Banner

Y

Disc. Extenders Spirits Disc. Extenders Wine Disc. Extenders BSM

End Aisle B/C

Sold End Aisle

H 20P 40 H 10S 25 H 15S 25 10 3 T 10 H 20P 30 5 T 5 15 T 8S 20 5 H 15S 25 3 5 5 10 15 T 5 15 H 10S 25 5 T H 10P 20 10P 25 H 20P 45 T 5 20 T 10 H 15P 30 T 5 15 T 10 T 3 8P 20 10S 20 H 10S 25 5 H 15P 25 3 8

Regular Extenders

H H T H

15S 30 5 3 15P 25 15S 25 3 15S 30

Food & Drink Table

H T

Participating Stores

Tr

491 492 493 494 495 496 497 498 499 500 501 502 503 504 505 506 507 509 510 511 512 513 514 515 516 517 518 519 520 521 522 523 524 526 527 528 529 530 531 532 533 534 535 536 537 538 539 540

Banner Insert

Store #

Cozy Up

6

6

8

6

4 3

6

3

3 3

5 4

1 2 3 1 6 1 10 6 1 2 2 4 1 7 1 3 4 4 3 3 1 3 3 5 1 1

4 6 6 4

6 4

8

FF F F F

4 8

4

4 4 4

4 FF F

4

F F

4 4 4 4 4 4 4 4 6 4 4 6 3 6

F FF

4 6

FF F FF FF FF

4 8 4 F

FF FF

Marketing & Product Guide | 125

H

T

H H H H

10S 15S 8 20S

20P 20P

Y

10 5 5

15 25 20 40 10 5 25 45 3 30 25 45 40 50 20 30 30 10 15 20 10 25 40 15

40 55 40 65

Y Y

6

3

3

55 55 5 45 45 55 50 65 45 45 40

Y

Y Y Y Y Y

Tr

H 15S H 15S H 20P H 20S H 20S H 10S H 15S 10S

10S H H

10S 20S 5

126 | Period 12

Y Y

4 1

3

3

4 5

3

3

10 40 5 40 55 5

3

F FF 4 4

6

6

8

F

FF 4

H H H

H H

10S 10S 10S 8S

15 20 15 20 5 10 20 8 10 20 5 10 25 20 5 30 20 30 25 40 15 25 30 40

3 1 3 1 7 6 5 1 1 1 4 4 1 5 9 6 4 4 5 4 4 3 3 2 1 5 6 7

4

3

6 3

3 3

3 3

3 8

3

3

6 4 7 10 2 6

4

4

6

12

F

4 4

4

4 6 4 4 4 6 4 4 4 4 4 4 4 4 6 6

6 4

5 15S 8S 5S 15

H

F

FF FF F

F F

F F FF F FF F

H

10S 10S

H H H H H H H H H

15S 10S 15S 15P 15S 8S 15S 15P 20S

7 4 6 6 4 2

3 4

Language (FLS)

40 20 30 20 45 10 10 40 40 40 50 10 20 45 40 30 50

Power Aisle Banner

H

Y

Exterior Banner

20 15 15 15 25 10

Disc. Extenders Spirits Disc. Extenders Wine Disc. Extenders BSM

10S 8S 3 3S 15S

Show Card

6

H

F F F

nl y

4

End Aisle B/C

F

Sold End Aisle

4

643 644 645 646 649 650 651 652 653 654 655 656 657 658 661 665 667 669 677 694 695 697 698 699 700 702 703 706 741 771 776

Banner Insert

4 4

Store #

Language (FLS)

Perimeter Banner

Power Aisle Banner

2 7 7 1 1 7 1 1

4

Y

Y Y

6

12 6 4 6

O

6

8

Regular Extenders

6

50

15 5 10

Y Y

3

5 1 5 3 1 2 1

Food & Drink Table

Y

10 55 65 5 5 40 5 5

2

Show Card

Exterior Banner

Disc. Extenders Spirits Disc. Extenders Wine Disc. Extenders BSM

Food & Drink Table

45 5 5 5

ad

H H

End Aisle B/C

15S 25 3

3

Y

Y Y

6 6 4

y

H

15 15S 30 20S 25 10 3 15S 30 3 5

3

C op

T H H

60

e

H T T T

20P 30 3 10S 20 15 5 10

Regular Extenders

H

Sold End Aisle

Banner Insert

Store # 590 591 593 594 595 596 597 598 599 601 602 603 604 605 606 607 608 609 610 611 612 613 614 615 616 617 618 619 621 622 623 624 626 627 629 630 631 632 633 634 635 636 637 638 639 640 641 642

Perimeter Banner

Cozy Up

Participating Stores

Y

Y

Y Y Y Y Y Y Y

5 40 45 5 40 40 50 40 55 30 45 55 65

4

F F FF

5 6 3 4 5 4 7 4

FF F F F

6 3 6 4

6

3

3

3

3

3

3

3

3 8 6 6 6

4 5 3 4 2 5 3 4 3 8 5 5 7

4 6 4 4 4 4 4 4 4 4

F F F F F FF F F F F F F

nl y

Sold Space Program

O

Display Programs – Support Programs

An electronic version (MS Excel format) of these worksheets is available on the Sales & Marketing Portal Site.

y

Follow the “quick link” published each week at the top of the Sales & Marketing Newsletter.

C op

The Electronic version of the worksheets includes: • Retail Price (as of publication date) • Agent Names

Tr

ad

e

The products participating in the Deal of the Week Display and the sold End Aisles are included in the Display Programs – Participating Products Table.

Marketing & Product Guide | 127

Cozy Up

Display Programs – Participating Products Location

LCBO#

Description

Size (mL)

Support Programs

DOTW #1

550715

Forty Creek Barrel Select Whisky

750

Value Add

DOTW #2

665471

Jacob's Creek Reserve Shiraz

750

DOTW #3

382002

Smirnoff Raspberry Flavoured Vodka

750

DOTW #4

392225

Robert Mondavi Private Selection Cab/Sav

750

302349

Rosemount Diamond Shiraz

750

429787

Bodacious Smooth White

26278

Folonari Valpolicella Classico

33340

Collavini Pinot Grigio

481838

Folonari Valpolicella Ripasso Class Sup Doc

285585

Masi Bonacosta Valpolicella Classico Doc

317057

Masi Costasera Amarone Classico Doc

533026

Modello Refosco Merlot

217687

Canadian Club Premium

311936

Canadian Club Classic 12 Year Old

438960

Canadian Club 100% Rye

148007

Czechvar Premium Lager

247627

4

5

6

8

LTO, Wine Fridge

750

LTO

750

LTO

750

LTO

750

LTO

1140

LTO

1140

BAM

1140

LTO

500

LTO

Mill Street Original Organic Lager

473

BAM

547646

Steam Whistle Premium Pilsner

6 x 341

82636

Pasqua Soave Doc

1500

LTO

170142

Zonin Valpolicella Ripasso Superiore Doc

750

LTO

588053

Il Prosecco

750

LTO

78006

Gabbiano Chianti Docg

750

LTO

107276

Frescobaldi Chianti Nipozzano Riserva Docg

750

LTO

372391

Leonardo Chianti Fiasco

750

LTO

16840

Bolla Valpolicella Classico

750

LTO

134940

Cesari Adesso Chardonnay D'Italia

1500

LTO

269589

Rocca Delle Macie Chianti Vernaiolo Docg

750

LTO

105429

Frescobaldi Remole Toscana Igt

750

LTO

111930

Mezzomondo Negroamaro Puglia Igt

1500

LTO

143164

Cusumano Nero D'Avola Terre Sicilane Igt

750

LTO

20214

Fontanafredda Barolo Docg

750

LTO

73148

Montalto Pinot Grigio Igt Sicily

750

LTO, Wine Fridge

348680

Bersano Costalunga Barbera D'Asti Docg

750

LTO

Tr

9

10

128 | Period 12

nl y 750

O

LTO

e

7

1500

y

3

LTO

ad

SOLD SPACE PROGRAMS

2

LTO

1500

C op

1

Cozy Up

15

16

17

Chateau Des Charmes Barrel Fermentd Chard VQA

750

LTO

293159

Les Jamelles Cabernet Sauvignon Pays D'Oc

750

LTO

572875

Peter Lehmann Portrait Barossa Shiraz

750

LTO

301507

Wente Southern Hills Cabernet Sauvignon

750

LTO

589036

French Cross Cab Merlot Bag In Box

4000

LTO

620096

Angels Gate Cabernet Merlot VQA

214957

Pelee Island Cabernet Savignon VQA

331025

Jackson-Triggs Cabernet Sauvignon

350454

Rodney Strong Alexander Valley Cab Sauv

285254

Forty Creek Copper Pot Reserve

350629

Forty Creek Barrel Select Whisky

550715

Forty Creek Barrel Select

334128

Ciroc Red Berry

417295

Ciroc Original Unflavoured

446823

Ciroc Pineapple Spirit Drink

67

Smirnoff Vodka

31757

750

LTO

750

LTO

1500

LTO

750

LTO

750

Value Add

1140

BAM

750

LTO, Value Add

750

LTO

750

Value Add

750

Value Add

750

LTO

Smirnoff Vodka (P.E.T)

750

LTO

385344

Smirnoff Double Black

750

Value Add

213983

Cave Spring Blanc De Blancs Brut VQA

750

LTO

277202

Bottega Rose Vino Dei Poeti Sparkling

750

LTO

365205

Cono Sur Sparkling Rose

750

LTO

237271

Big House The Birdman Pinot Grigio

750

LTO

270959

Jackson-Triggs Pinot Grigio Bag In Box

4000

LTO

e

18

81653

4000

LTO

193490

Baileys Irish Cream

1750

LTO

400259

Baileys Salted Caramel

750

LTO

605956

Baileys Irish Cream Liquor

1140

Value Add

27235

Sauza Gold Tequila

750

LTO

217125

Sauza Silver

1140

LTO

750

BAM

Tr

20

French Cross Dry White Bag In Box

ad

19

589051

436279

Sauza Hornitos Plata

FSI = Product is featured in the Free Standing Insert. LTO = Limited Time Offer ST= Shelf Talker VA = Value Added

SOLD SPACE PROGRAMS

14

Support Programs

nl y

13

Size (mL)

O

12

Description

y

11

LCBO#

C op

Location

Display Programs – Participating Products

BAM = Bonus AIR MILES® Reward Miles BBAM = Bundled Bonus AIR MILES® Reward Miles SCP = Shopping Cart Program

Marketing & Product Guide | 129

Shelf Extenders

Cozy Up #of Extenders 152030404550556065

Support Programs

227413 Iceberg Vodka

1140

LTO

Y Y

Vodka B

137117 Russian Standard Vodka

750

LTO

Y Y Y Y Y

R3

Vodka C

216937 Skyy Vodka

1140

LTO

Y Y Y Y Y Y

R4

Vodka D

454769 Baron Samedi

750

LTO

Y Y Y Y Y Y Y Y Y

R5

Vodka E

209221 Absolut Vodka

1140

LTO

Y Y Y Y Y Y Y Y Y

R6

Rum A

437483 Bacardi Gran Reserva Maestro De Ron

750

LTO

Y

R7

Rum B

500546 Captain Morgan Spiced Rum

1750

LTO

Y Y Y Y Y

R8

Rum C

217422 Havana Club Anejo Reserva

1140

LTO

Y Y Y Y Y Y

R9

Rum D

342386 Sailor Jerry Spiced Rum

375

LTO

Y Y Y Y Y Y Y

R10 Rum E

216812 Bacardi Gold Rum

1140

LTO

Y Y Y Y Y Y Y Y Y

R11 Canadian Whisky A

480624 Woodford Reserve Distiller's Select Bourbon

750

R12 Canadian Whisky B

8805

1750

LTO

Y Y Y Y Y

R13 Canadian Whisky C

311928 Canadian Club Classic 12 Year Old

750

LTO

Y Y Y Y Y Y Y

R14 Canadian Whisky D

10157

Jameson Irish Whiskey

750

LTO

Y Y Y Y Y Y Y Y

R15 Canadian Whisky E

1487

Crown Royal

750

LTO

Y Y Y Y Y Y Y Y Y

R16 Scotch A

61374

Bushmills Black Bush

750

LTO

Y Y Y Y Y Y

R17 Scotch B

217794 Johnnie Walker Red Label

1140

LTO

Y Y Y Y Y Y Y Y Y

R18 Gin A

2691

750

LTO

Y Y Y Y Y Y Y

R19 Liqueurs A

518688 Sour Puss Apple Liquor

750

LTO

Y Y Y Y

R20 Liqueurs B

397109 Forty Creek Spike Honey Spiced

750

LTO

Y Y Y Y Y Y

R21 Liqueurs C

600981 Hpnotiq Liquor

750

LTO

Y Y Y Y Y Y Y Y

R22 Liqueurs D

468561 Tequila Rose Strawberry Cream

750

LTO

Y Y Y Y Y Y Y Y Y

R23 Brandy A

10512

750

Value Add

R24 Brandy B

630913 Tia Maria

750

BAM

Y Y Y Y Y Y Y

R25 Tequila A

363986 Cazadores Blanco Tequila

750

LTO

Y Y Y Y

R26 Ontario Blend A

427351 Forward Malbec Cabernet

750

LTO

Y Y Y Y Y Y

224295 Copper Moon Riesling

750

LTO

Y Y Y Y Y Y Y

470823 Pelee Island Merlot

750

LTO

Y Y Y Y Y Y Y Y Y

R2

Dujardin VSOP Brandy

ad

R28 Ontario Blend C

Tanqueray Dry Gin

e

R27 Ontario Blend B

Forty Creek Barrel Select Whisky

O

Vodka A

y

R1

Description

C op

LCBO#

nl y

Size (mL)

Extender Location

Y Y

Y

R29 Ontario Non-VQA A

453340 Unreserved Smooth White

750

LTO

Y Y Y Y Y

R30 Ontario Non-VQA B

426908 French Cross Cabernet Sauvignon

1500

LTO

Y Y Y Y Y Y

R31 Ontario Non-VQA C

135970 Pelee Island Gewurztraminer

750

LTO

Y Y Y Y Y Y Y Y Y

R32 Ontario Non-VQA D

621219 Pelee Island Pinot Grigio

750

LTO

Y Y Y Y Y Y Y Y Y

R33 Ontario VQA A

456590 McMichael Collection Cabernet Merlot VQA

750

LTO

Y Y Y

R34 Ontario VQA B

457390 River Road Cabernet VQA

750

LTO

Y Y Y Y

R35 Australia/New Zealand A 350504 Yellow Tail Big Bold Red

750

LTO

Y Y Y

R36 Australia/New Zealand B 189415 Wyndham Estate Bin 555 Shiraz

750

LTO

Y Y Y Y

R37 Australia/New Zealand C 417600 Riverlore Sauvignon Blanc Marlborough

750

LTO

Y Y Y Y Y Y Y

R38 Australia/New Zealand D 308288 Whitehaven Sauvignon Blanc

750

LTO

Y Y Y Y Y Y Y Y Y

R39 USA A

292151 Louis M. Martini Cabernet Sauvignon

750

LTO

Y Y Y Y Y Y Y Y

R40 USA B

392647 Carnivor Cabernet Sauvignon

750

LTO

Y Y Y Y Y Y Y Y Y

R41 Chile A

242370 Santa Julia Reserva Cabernet Sauvignon

750

LTO

Y Y Y Y

R42 Chile B

278416 Casillero Del Diablo Rsv Cab/Sav

750

LTO

Y Y Y Y Y Y Y Y Y

Tr

SOLD SPACE PROGRAMS

Refer to the Participating Stores Section of this guide to determine how many extenders your store implements.

130 | Period 12

Shelf Extenders

Cozy Up

Refer to the Participating Stores Section of this guide to determine how many extenders your store implements.

LCBO#

Description

Size (mL)

Support Programs

#of Extenders 152030404550556065

R43 France Blend A

8094

Deinhard Green Label Riesling Mosel

750

LTO, Wine Fridge

Y

R44 France Blend B

245324 Les Jamelles Merlot Vin De Pays D'Oc

750

LTO

Y Y Y Y Y Y Y Y Y

R45 France South A

610188 Osborne Solaz Temp Cab Sav, Vdt Castilla

750

LTO

Y Y

R46 France South B

293498 Brotte La Fiole Cote Du Rhone Aoc

750

LTO

Y Y Y Y Y Y Y

184069 Hob Nob Pinot Noir Pays D'Oc

750

LTO

Y Y Y

750

LTO

Y Y

750

LTO, Wine Fridge

France Bordeaux/ Burgundy A

Chateau Saint-Germain Bordeaux Superieur Aoc

152587

R49 Italy Central B

564674 Masi Modello Delle Venezie Bianco Igt

R50 Italy North A

166959 Albert Bichot Bourgogne Pinot Noir Aoc

750

LTO

Y Y Y Y Y

R51 Italy North B

9431

750

LTO

Y Y Y Y Y Y Y Y

R52 Southern Europe A

394577 Fiol Prosecco Doc

750

LTO

Y

R53 Southern Europe B

426718 Cesari Amarone Classico Doc

750

LTO

Y Y Y

R54 Germany A

216945 Freixenet Cordon Negro Brut Cava

750

LTO

Y Y Y Y Y Y Y

R55 Sparkling A

19661

750

BAM

Y Y Y

R56 Sparkling B

303792 Trius Riesling VQA

750

LTO

Y Y Y Y Y Y

R57 Ontario Beer A

486951 Youngs Double Chocolate Stout

500

LTO

Y Y

R58 Ontario Beer B

535294 Grolsch Premium Lager

500

LTO

Y Y Y Y Y Y Y Y Y

R59 Beer 1

288506 Amsterdam Boneshaker IPA

6x 355

LTO

Y

R60 Beer 2

394015 Brickworks Batch:1904 Cider

473

BAM

Y Y Y Y Y Y

R61 Beer 3

249433 Spaten Original Munich Beer

500

LTO

Y Y Y Y Y Y

R62 Beer 4

312850 Mill Street Cobblestone Stout

440

BAM

Y Y Y Y Y Y Y

R63 Party Zone 1

457705 Captain Morgan And Root Beer

473

LTO

Y Y Y Y Y Y Y

6x 355

LTO

Y Y Y Y Y Y

4x 270

LTO

Y Y Y Y Y Y Y Y

y

Bouchard Aine & Fils Beaujolais Superieur

e

C op

Veuve Clicquot Ponsardin Rose

444497 American Vintage Lemon Hard Iced Tea

ad

R64 Party Zone 2

O

R48 Italy Central A

5280

Vodka Mudshake Chocolate

Tr

R65 Party Zone 3

Y Y Y Y Y Y Y Y Y

SOLD SPACE PROGRAMS

R47

nl y

Extender Location

Marketing & Product Guide | 131

Cozy Up

Community Shelf Extenders

LCBO# Description

C1: Community Extender 1

8219

750

C2: Community Extender 2

350611 Bulleit Rye

750

C3: Community Extender 3

366468 Panama Jack's Chocolate Cream

750

C4: Community Extender 4

385385

C5: Community Extender 5

185249 Mirassou Pinot Noir

C6: Community Extender 6

137125 Russian Standard Vodka

C7: Community Extender 7

380865 Rumchata

C8: Community Extender 8

455428 Baileys Almande

C9: Community Extender 9

453332 Unreserved Smooth Red

Prince Igor Vodka (P.E.T)

LTO

Diageo Canada Inc.

LTO

Andrew Peller Limited

LTO

Churchill Cellars Ltd.

LTO

E&J Gallo Winery Canada Ltd.

1750

BAM

Russian Standard Vodka Canada Ltd

750

BAM

Glazer's Of Canada

750

Value Add

Diageo Canada Inc.

y

750

C op

ad

e

C10: Community Extender 10 122390 The Beachhouse Sauvignon Blanc

132 | Period 12

750

Forty Creek Distillery Ltd

O

Les Dauphins Cotes Du Rhone Reserve Red Aoc

nl y

Location

Size (mL) Support Program Agent

Tr

SOLD SPACE PROGRAMS

Community Shelf Extenders

750

LTO

Andrew Peller Limited

750

LTO

Dionysus Wines & Spirits Ltd.

Discovery & Green Extenders

Cozy Up Discovery Shelf Extenders

Location

LCBO#

Description

Size (mL)

Support Program

D1: Discovery Wines 1

156125

Stoney Ridge Pinot Noir VQA

750

LTO

D2: Discovery Wines 2

215814

Codorniu Brut Clasico Sparkling

750

LTO, Wine Fridge

Andrew Peller Import Agency

D3: Discovery Wines 3

168419

Fuzion Alta Torrontes Pinot Grigio

750

LTO

Dionysus Wines & Spirits Ltd.

D4: Discovery BSM 1

307330

Samuel Adams Boston Lager

D5: Discovery BSM 2

398677

St Ambroise Oatmeal Stout

D6: Discovery BSM 3

296152

Skinnygirl Margarita

D7: Discovery Spirits 1

424044

Chantilly French Cream

D8: Discovery Spirits 2

605048

D9: Discovery Spirits 3

382028

473

LTO

McAuslan Brewing

750

BAM

Beam Suntory

750

BAM

Maverick Distillery Limited

Patron XO Cafe Tequila Liqueur

750

LTO

Glazer's Of Canada

Smirnoff Vanilla Flavoured Vodka

750

Value Add

Diageo Canada Inc.

341131

Fetzer Merlot

Size (mL)

Support Program

Agent

750

LTO

Escalade Wines & Spirits

Tr

G1: Green Extender

y

C op Description

SOLD SPACE PROGRAMS

LCBO#

nl y The Premium Beer Company Inc.

O LTO

ad

Location

Epic Wines And Spirits Inc.

6 x 355

e

Green Shelf Extender

Agent

Marketing & Product Guide | 133

Cozy Up

LCBO#

Description

Size (mL)

31104

Mill Street Tankhouse Ale

6 x 341

71746

Tullamore Dew Irish Whiskey

84210

Mill Street Original Organic Lager

85456

Colio Dry White

1500

85464

Colio Dry Red

1500

170134

Banrock Station Pink Moscato Rose

750

214049

Girls' Night Out Strawberry Samba

1500

214056

Girls' Night Out Pineapple Mango Tango

1500

217257

Sailor Jerry Spiced Navy Rum

1140

221200

The Balvenie Caribbean Cask 14 YO Scotch

750

250134

Sortilege

750

Mondia Alliance Canada Inc.

269761

Raymond Classic Cabernet Sauvignon

750

Charton Hobbs Inc

292110

La Mascota Cabernet Sauvignon

750

Mondia Alliance Canada Inc.

325167

Champagne Tarlant Brut Reserve

750

B and W Wines

363465

Collective Arts Rhyme & Reason Pale Ale

6 x 355

368811

Nugan Estate Alfredo Second Pass Shiraz

750

PMA Canada Ltd.

375097

Lustau Los Arcos Amontillado Dry Sherry

750

John Hanna & Sons Limited

383786

Mill Street 100th Meridian Organic

406934

OPI Chardonnay

Support Program

413807

Trillium Beverage Inc. PMA Canada Ltd.

nl y

750 6 x 341

Trillium Beverage Inc. Colio Estate Wines Colio Estate Wines

Mondia Alliance Canada Inc.

y

O

Colio Estate Wines

C op 6 x 341

Agent

Colio Estate Wines PMA Canada Ltd. PMA Canada Ltd.

Collective Arts Brewing Limited

Trillium Beverage Inc. Mondia Alliance Canada Inc.

Brickworks Ciderhouse Queenstreet 501

473

Brickworks Ciderhouse

442319

Collective Arts Stranger Than Fiction Porter

473

Collective Arts Brewing Limited

450304

Collective Arts Stash Blonde Ale

473

Collective Arts Brewing Limited

450312

Collective Arts Ransack The Universe IPA

473

Collective Arts Brewing Limited

461459

Distillery Root Beer

ad

e

750

6 x 341

Trillium Beverage Inc.

473

Trillium Beverage Inc.

461483

Mill Street West Coast IPA

461806

Unibroue Collection Summer 2016

6 x 341

462432

Piper-Heidsieck Brut Champagne

750

Breakthru Berverage Canada Inc.

470062

Yalumba Y Series Viognier

750

B and W Wines

637504

Hendrick's Gin

750

PMA Canada Ltd.

Tr

SOLD SPACE PROGRAMS

IMAGE Shelf Talkers

134 | Period 12

Sleeman Brewing & Malting Co.

Cozy Up

Limited Time Offers

1487

Crown Royal

2691

Tanqueray Dry Gin

5280 8094 8805 9431 10157 16840 19612 20214 26278 27235 31757

Vodka Mudshake Chocolate Deinhard Green Label Riesling Mosel Forty Creek Barrel Select Whisky Bouchard Aine & Fils Beaujolais Superieur Jameson Irish Whiskey Bolla Valpolicella Classico Jacob's Creek Shiraz/Cabernet Fontanafredda Barolo Docg Folonari Valpolicella Classico Sauza Gold Tequila Smirnoff Vodka (P.E.T)

33340

Collavini Pinot Grigio

34637 46946 61101 61374 68544 68577 73148 74591 78006 81653 82636 85316 105429 107276 107359 111526 111930 122390

Size (mL) 750 750

LTO $1.00 $2.20

Display Program End Aisle

750

$1.00

Shelf Extender

$1.00

Shelf Extender

$1.50 $2.00 $1.00 $1.50 $1.50 $2.00 $3.00 $4.00 $2.00 $2.00 $1.00

Shelf Extender Shelf Extender, Wine Fridge Shelf Extender Shelf Extender Shelf Extender End Aisle

End Aisle End Aisle End Aisle End Aisle

750

$2.00

End Aisle, Wine Fridge

Canadian Club Premium Taylor Fladgate Late Bottled Vintage Port Peninsula Ridge Merlot VQA Bushmills Black Bush Sawmill Creek Dry Red Bag In Box Sawmill Creek Dry White Bag In Box Montalto Pinot Grigio Igt Sicily Tuborg Gold Beer Gabbiano Chianti Docg Chateau Des Charmes Barrel Fermentd Chard VQA Pasqua Soave Doc Blu Giovello Prosecco Frescobaldi Remole Toscana Igt Frescobaldi Chianti Nipozzano Riserva Docg Auchentoshan 12 YO Single Malt Scotch Nederburg The Winemaster's Cabernet Sauvignon Mezzomondo Negroamaro Puglia Igt The Beachhouse Sauvignon Blanc

1750 750 750 750 4000 4000 750 500 750 750 1500 750 750 750 750 750 1500 750

$1.00 $2.00 $2.00 $2.00 $3.00 $3.00 $1.50 $0.25 $2.00 $1.00 $2.00 $2.00 $1.00 $3.00 $5.00 $2.00 $2.00 $1.00

126144

Sibling Rivalry White VQA

750

$2.00

134940 135970 137117 141952 143164 148007

Cesari Adesso Chardonnay D'Italia Pelee Island Gewurztraminer Russian Standard Vodka Pasqua Passimento Rosso Igt Cusumano Nero D'Avola Terre Sicilane Igt Czechvar Premium Lager

1500 750 750 750 750 500

$1.50 $1.50 $1.60 $2.00 $2.00 $0.30

End Aisle End Aisle

152587

Chateau Saint-Germain Bordeaux Superieur Aoc

750

$3.00

Shelf Extender

156125 166959

Stoney Ridge Pinot Noir VQA Albert Bichot Bourgogne Pinot Noir Aoc

750 750

$1.50 $2.00

Discovery Extender Shelf Extender

Tr

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750 4 x 270 750 1750 750 750 750 1500 750 1500 750 750

Shelf Extender

End Aisle, Wine Fridge End Aisle End Aisle End Aisle Mini Thematic End Aisle End Aisle

SOLD SPACE PROGRAMS

Description Smirnoff Vodka J.P. Wiser's Deluxe

nl y

LCBO# 67 893

End Aisle Comm. Extender End Aisle Shelf Extender Shelf Extender

Marketing & Product Guide | 135

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136 | Period 12

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Display Program Discovery Extender End Aisle Mini Thematic Shelf Extender Comm. Extender Shelf Extender End Aisle Shelf Extender Mini Thematic End Aisle End Aisle Discovery Extender, Wine Fridge Shelf Extender Shelf Extender Shelf Extender End Aisle Shelf Extender End Aisle Shelf Extender Shelf Extender

nl y

LTO $1.00 $2.50 $1.00 $2.00 $2.00 $2.00 $3.00 $1.20 $1.00 $2.00 $2.00 $1.50 $1.00 $1.00 $1.00 $5.00 $1.20 $1.00 $2.00 $1.00 $2.00 $1.00 $1.00 $2.00 $2.00 $1.50 $3.00 $2.00 $0.20 $2.00 $2.00 $2.00 $3.00 $2.00 $2.00 $2.00 $2.00 $1.00 $3.00 $2.00 $2.00 $2.00 $1.50 $2.00 $2.00 $1.00 $0.20 $1.50 $3.00

O

Size (mL) 750 750 1000 750 750 750 1750 1140 750 750 750 750 1140 1140 750 1140 1140 1140 1140 750 750 1140 750 750 750 750 750 750 500 750 750 750 4000 375 750 750 750 6 x 355 750 750 750 1500 750 750 750 750 473 6 x 355 750

y

Description Fuzion Alta Torrontes Pinot Grigio Zonin Valpolicella Ripasso Superiore Doc Grand Sud Merlot Hob Nob Pinot Noir Pays D'Oc Mirassou Pinot Noir Wyndham Estate Bin 555 Shiraz Baileys Irish Cream Absolut Vodka Georges Duboeuf Beaujolais Aoc Cave Spring Blanc De Blancs Brut VQA Pelee Island Cabernet Savignon VQA Codorniu Brut Clasico Sparkling Bacardi Gold Rum Skyy Vodka Freixenet Cordon Negro Brut Cava Sauza Silver Havana Club Anejo Reserva Canadian Club Premium Johnnie Walker Red Label Copper Moon Riesling Chateau Des Charmes Brut Methode Traditionelle VQA Iceberg Vodka Folonari Pinot Grigio Delle Venezie Big House The Birdman Pinot Grigio Santa Julia Reserva Cabernet Sauvignon Beronia Tempranillo Rioja Collingwood Les Jamelles Merlot Vin De Pays D'Oc Spaten Original Munich Beer Bougrier Vouvray Chenin Blanc Spicebox Rocca Delle Macie Chianti Vernaiolo Docg Jackson-Triggs Pinot Grigio Bag In Box Jack Daniel's Tennessee Honey Bottega Rose Vino Dei Poeti Sparkling Casillero Del Diablo Rsv Cab/Sav Masi Bonacosta Valpolicella Classico Doc Amsterdam Boneshaker IPA Louis M. Martini Cabernet Sauvignon Les Jamelles Cabernet Sauvignon Pays D'Oc Brotte La Fiole Cote Du Rhone Aoc French Cross Chardonnay La Vieille Ferme Cotes Du Luberon Aoc Wente Southern Hills Cabernet Sauvignon Rosemount Diamond Shiraz Trius Riesling VQA Shock Top Samuel Adams Boston Lager Whitehaven Sauvignon Blanc

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LCBO# 168419 170142 171314 184069 185249 189415 193490 209221 212480 213983 214957 215814 216812 216937 216945 217125 217422 217687 217794 224295 224766 227413 229542 237271 242370 243055 244186 245324 249433 253229 258954 269589 270959 276568 277202 278416 285585 288506 292151 293159 293498 297101 298505 301507 302349 303792 306944 307330 308288

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Limited Time Offers

Shelf Extender Mini Thematic, Wine Fridge End Aisle Shelf Extender Mini Thematic Shelf Extender Shelf Extender Mini Thematic End Aisle End Aisle End Aisle Shelf Extender End Aisle Shelf Extender Shelf Extender End Aisle Shelf Extender Mini Thematic End Aisle End Aisle Shelf Extender Discovery Extender Shelf Extender

Cozy Up

Display Program

Shelf Extender

nl y

End Aisle End Aisle End Aisle Green Extender Shelf Extender End Aisle End Aisle Shelf Extender Comm. Extender

y

Shelf Extender End Aisle Comm. Extender End Aisle Comm. Extender Shelf Extender Shelf Extender Shelf Extender Discovery Extender

End Aisle Shelf Extender Shelf Extender Shelf Extender Shelf Extender End Aisle Shelf Extender End Aisle

SOLD SPACE PROGRAMS

e

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LTO $1.00 $1.00 $2.60 $1.95 $3.00 $2.00 $3.00 $2.00 $1.00 $2.50 $3.00 $2.00 $3.00 $1.00 $2.00 $2.00 $2.00 $2.00 $2.00 $2.00 $3.00 $1.00 $1.00 $0.30 $1.00 $1.00 $2.00 $2.00 $3.00 $2.00 $1.50 $2.00 $3.00 $1.00 $1.30 $2.00 $2.00 $1.00 $0.25 $1.00 $1.00 $2.00 $1.00 $1.00 $2.00 $0.25 $3.00 $2.00

O

Size (mL) 6 x 473 6 x 473 750 1750 750 1500 750 750 375 750 750 750 750 750 750 750 750 750 750 750 750 375 750 473 750 750 200 750 750 1500 750 1500 4000 750 1140 1500 750 6 x 355 473 750 750 750 750 750 750 473 750 750

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Description Bud Light Budweiser Canadian Club Classic 12 Year Old Canadian Club Classic 12 Year Old Masi Costasera Amarone Classico Doc Jackson-Triggs Cabernet Sauvignon Ciroc Red Berry Fetzer Merlot Sailor Jerry Spiced Rum Bersano Costalunga Barbera D'Asti Docg Rodney Strong Alexander Valley Cab Sauv Yellow Tail Big Bold Red Bulleit Rye Jackson-Triggs Reserve Cabernet Shiraz VQA Cazadores Blanco Tequila Cono Sur Sparkling Rose Panama Jack's Chocolate Cream Leonardo Chianti Fiasco Les Dauphins Cotes Du Rhone Reserve Red Aoc Carnivor Cabernet Sauvignon Fiol Prosecco Doc 360 Double Chocolate Vodka Forty Creek Spike Honey Spiced St Ambroise Oatmeal Stout Jackson-Triggs Sauvignon Blanc Baileys Salted Caramel Jack Daniel's Tennessee Fire Riverlore Sauvignon Blanc Marlborough Cesari Amarone Classico Doc French Cross Cabernet Sauvignon Forward Malbec Cabernet Bodacious Smooth White French Cross Merlot Bag In Box Bacardi Gran Reserva Maestro De Ron Canadian Club 100% Rye Pelee Pebbles Red Wakefield Promised Land Shiraz American Vintage Lemon Hard Iced Tea Jaw Drop Tickling Pink Lemonade Unreserved Smooth Red Unreserved Smooth White Baron Samedi Las Mulas Merlot Reserva Organic McMichael Collection Cabernet Merlot VQA River Road Cabernet VQA Captain Morgan And Root Beer Santa Rita Medalla Real Gran Reserva Cab Sauv Menage A Trois Silk Red Wine

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LCBO# 311779 311787 311928 311944 317057 331025 334128 341131 342386 348680 350454 350504 350611 357137 363986 365205 366468 372391 385385 392647 394577 396671 397109 398677 399410 400259 417592 417600 426718 426908 427351 429787 430025 437483 438960 441519 441543 444497 447763 453332 453340 454769 454868 456590 457390 457705 460170 462853

Limited Time Offers

Mini Thematic Shelf Extender Comm. Extender Shelf Extender Shelf Extender Shelf Extender Shelf Extender Shelf Extender Mini Thematic Mini Thematic

Marketing & Product Guide | 137

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138 | Period 12

Display Program Shelf Extender Wine Fridge FEM 1 Shelf Extender Mini Thematic End Aisle Shelf Extender Shelf Extender Mini Thematic Shelf Extender End Aisle Shelf Extender End Aisle, Value Add

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LTO $1.00 $2.00 $2.00 $1.50 $1.00 $2.00 $0.55 $3.00 $1.00 $1.00 $1.00 $0.25 $1.00 $0.20 $1.00 $3.00 $3.00 $3.00 $3.00 $2.00 $5.00 $2.00 $1.00 $1.00 $1.50 $1.50 $2.00 $2.00 $1.00 $1.50

y

O

Size (mL) 750 750 750 750 750 750 500 1750 1500 750 750 500 750 500 750 750 750 4000 4000 750 750 750 6 x 341 750 750 750 12 x 355 1500 6 x 355 750

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Description Tequila Rose Strawberry Cream The Ned Sauvignon Blanc Cupcake Black Forest Decadent Red Pelee Island Merlot Eastdell Riesling VQA Folonari Valpolicella Ripasso Class Sup Doc Youngs Double Chocolate Stout Captain Morgan Spiced Rum Fantini Farnese Montepulciano Dabruzzo Sour Puss Apple Liquor Modello Refosco Merlot Grolsch Premium Lager Forty Creek Barrel Select Strongbow Cider Masi Modello Delle Venezie Bianco Igt Peter Lehmann Portrait Barossa Shiraz Il Prosecco French Cross Cab Merlot Bag In Box French Cross Dry White Bag In Box Hpnotiq Liquor Patron XO Cafe Tequila Liqueur Osborne Solaz Temp Cab Sav, Vdt Castilla Sleeman Original Draught Angels Gate Cabernet Merlot VQA Pelee Island Pinot Grigio Relax Riesling, Mosel Mott's Clamato Caesar Extra Spicy French Cross Pinot Grigio Miller Genuine Draft Bottega Vino Dei Poeti Prosecco Doc

e

LCBO# 468561 470070 470088 470823 481556 481838 486951 500546 512335 518688 533026 535294 550715 560532 564674 572875 588053 589036 589051 600981 605048 610188 612259 620096 621219 621888 627513 669473 693093 897702

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Limited Time Offers

Shelf Extender, Wine Fridge End Aisle End Aisle End Aisle End Aisle Shelf Extender Discovery Extender Shelf Extender

End Aisle Shelf Extender Mini Thematic Wine Fridge Mini Thematic, Wine Fridge

Cozy Up

Value Added Program – Warehouse Applied

Value Add Program – Warehouse Applied Description

Size (mL) VA Approved

VA Mother Carton#

992

Royal Reserve

1140

JP Wiser's Deluxe 50 mL

436600

8219

Prince Igor Vodka (P.E.T)

750

Prince Igor Extreme 50 mL

894873

215871

Gibson's Finest Rare 12 Years Old Whisky

1140

Gibson's Bold 8YO 50 mL

271627

215889

Gibson's Finest Sterling Edition Whisky

1140

Gibson's Bold 8YO 50 mL

272237

223529

Appleton Estate V/X Signature Blend

1140

Appleton Reserve 50 mL

270850

242339

Alberta Pure Vodka

1140

Pinnacle 50 mL

341057

285254

Forty Creek Copper Pot Reserve

750

Forty Creek Double Barrel 50 mL

313403

605758

Bolivar Coffee Liqueur

1140

Prince Igor Extreme 50 mL

622324

SOLD SPACE PROGRAMS

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LCBO#

Marketing & Product Guide | 139

Size (mL)

VA Approved

18

Heineken Lager

6 x 330

Winter Sports Gear

935

Captain Morgan White Rum

750

Smirnoff 50 mL

1222

Wiser's Special Blend

750

JP Wiser's Deluxe 50 mL

5363

Wyborowa Vodka

750

Glassware

8219

Prince Igor Vodka (P.E.T)

750

Prince Igor Extreme 50 mL

10512

Dujardin VSOP Brandy

750

Glassware

11494

Small Cask Brandy

1140

Forty Creek Barrel Select 50 mL

12385

Glenfiddich Single Malt 12 Year Old

750

Glenfiddich 15YO 50 mL

21378

Jim Beam White Label Bourbon

750

JB Apple 50 mL

31112

Grant's Family Reserve

750

Glenfiddich 12YO 50 mL

52050

The Famous Grouse

750

Cutty Sark Prohibition 50 mL

63966

Wayne Gretzky Merlot VQA

750

Wayne Gretzky Whisky 50 mL

71647

Polar Ice Vodka (P.E.T)

750

JP Wiser's Deluxe 50 mL

88799

Alberta Pure Vodka (P.E.T)

750

Pinnacle 50 mL

114694

Crown Royal

1750

Baileys Vanilla Cinnamon 2 x 50 mL

114967

Finlandia Vodka

1750

EJ Reposado 50 mL

122689

Henkell Trocken

750

Mini Toblerone

122952

Hpnotiq Liquor

375

Evan Williams Bourbon 50 mL

131391

Smirnoff Vodka (P.E.T)

1140

Shake it Jar

135566

Polar Ice Vodka

750

JP Wiser's Deluxe 50 mL

164756

Graffigna Pinot Grigio

750

Stemless Wine Glass

174466

Jose Cuervo Especial Silver

750

Cholula Hot Sauce

203646

Andres Sparkling

1500

Chocolate Truffles

204560

Highland Park 12YO Single Malt

750

Highland Park 10YO 50 mL

215871

Gibson's Finest Rare 12 Years Old Whisky

1140

Gibson's Bold 8YO 50 mL

215889

Gibson's Finest Sterling Edition Whisky

1140

Gibson's Bold 8YO 50 mL

216689

J.P. Wiser's Deluxe

1140

Jack Links Beef Jerky

217133

Sauza Gold Tequila

1140

CC Classic 50 mL

223529

Appleton Estate V/X Signature Blend

1140

Appleton Reserve 50 mL

234039

Captain Morgan Gold Rum (P.E.T)

1750

Smirnoff 2 x 50 mL

242107

No. 3 London Dry Gin

750

Olive Spear

250381

Francois Lurton Sauvignon Blanc Bordeaux Aoc

750

Iceberg 50 mL

255851

Veedha Douro Red

750

Mini Kopke T.B.D. if not then Skipper Rum Mini

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Description

e

Cozy Up

LCBO#

Tr

SOLD SPACE PROGRAMS

Value Added Program – Sales Applied

285254

Forty Creek Copper Pot Reserve

750

Forty Creek Double Barrel 50 mL

313106

Skyy Vodka

1750

Forty Creek Double Barrel 100 mL

328518

Jackson-Triggs Chardonnay

750

$1.00 off Coupon Cracker Barrel Cheese

328534

Jackson-Triggs Cabernet Sauvignon

750

$1.00 off Coupon Cracker Barrel Cheese

334029

Highland Park 10 YO

750

Highland Park 12 YO 50 mL

350397

Banff Ice Vodka

750

Pinnacle 50 mL

356113

Buried Hope Cabernet Sauvignon

750

Collar Stays

358184

Tanqueray Rangpur Gin

750

Baileys Original 50 mL

358291

Stalk & Barrel Canadian Whisky

750

Stalk & Barrel Single Malt 50 mL

140 | Period 12

Value Added Program – Sales Applied Description

363770

Ketel One Vodka

1140

Ciroc Pineapple 50 mL

363861

Belvedere Pure Vodka

375

Bow Ties

382028

Smirnoff Vanilla Flavoured Vodka

750

Baileys Vanilla Cinnamon 50 mL

383901

Fresita Sparkling Wine

750

Brix Bites Chocolates 3 x 7g in Organza Bag

385344

Smirnoff Double Black

750

Baileys Vanilla Cinnamon 50 mL

392308

Baileys Vanilla Cinnamon

750

Crown Royal Vanilla 50 mL

394072

Sue-Ann Fancy Farm Girl Frivolous White VQA

750

Feather Boa

398024

Dr. McGillicuddy Intense Peach

1140

Silk Tassel 50 mL

400242

Baileys Chocolate Cherry

750

Crown Royal Vanilla 50 mL

400754

Iceberg Vodka

750

Iceberg 50 mL

401885

Stolichnaya Gold Vodka

750

Gold coasters

417295

Ciroc Original Unflavoured

750

Ciroc Pineapple 50 mL

419002

Chateau Tour Carmail, Haut Medoc Aoc

750

$2 off Loblaws Cheese

429803

Jackson-Triggs Cabernet/Shiraz

750

$1.00 off Coupon Cracker Barrel Cheese

435172

Magnotta Small Batch Cider

6 x 341

446823

Ciroc Pineapple Spirit Drink

750

Ciroc 50 mL

448548

Hardys Stamp Series Riesling/Gewurztraminer

750

Spicebox 50 mL

454686

Captain Morgan Bold Spiced Rum

750

Smirnoff 50 mL

454694

Sailor Jerry Spiced Rum

1750

Gibson's Bold 8 YO 2 x 50 mL

455428

Baileys Almande

750

Baileys Almande Glass

470096

Marius Rouge Pays D'Oc

750

Hankerchief

520932

J. Wray Gold Rum

1750

Appleton Reserve 100 mL

550715

Forty Creek Barrel Select

750

Measuring Glass

569095

Ogier Cotes Du Ventoux Aoc

750

Candles

577957

Kahlua Coffee Liqueur

750

Coasters

600163

Tanqueray No. Ten Gin

750

Ciroc 50 mL

602920

Flor De Cana Clasico 5 Year Old Rum

750

Flor de Cana 7 YO 50 mL

605758

Bolivar Coffee Liqueur

1140

Prince Igor Extreme 50 mL

605956

Baileys Irish Cream Liquor

1140

Crown Royal Vanilla 50 mL

621110

Jackson-Triggs Pinot Grigio

750

$1.00 off Coupon Cracker Barrel Cheese

681411

Sleeman Honey Brown Lager

6 x 341

Money Clip Bottle Opener

909994

Sleeman Cream Ale

6 x 341

Money Clip Bottle Opener

y

C op

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Branded Carry Bag

Tr

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VA Approved

O

Size (mL)

nl y

LCBO#

SOLD SPACE PROGRAMS

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Marketing & Product Guide | 141

Cozy Up

142 | Period 12

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BAM 12 6 10 12 6 8 35 25 6 5 5 30 20 10 7 20 5 10 4 4 5 30 6 5 3 12 20 12 5 16 15 6 20 5 6 30 15 6 4 6 8 6 15 30 5

nl y

Display Program

Shelf Extender

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Size (mL) 750 750 750 750 375 750 750 750 750 750 750 750 750 375 750 1750 750 750 750 375 750 750 750 750 750 375 750 750 375 750 1750 1500 1750 750 750 750 750 750 4 x 341 1500 750 750 750 750 375

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Description Canadian Club Premium Mike Weir Pinot Noir VQA Alberta Premium Whisky Sauza Silver Alberta Premium (P.E.T) Silent Sam Vodka Courvoisier VSOP Veuve Clicquot Ponsardin Rose Durbanville Hills Alantic View Sauv Blanc Chateau De Gourgazaud Minervois Aoc Dopff & Irion Crystal D'Alsace Sylvaner Baron Otard VSOP Cognac Jura Superstition Single Malt Schloss Kirsch Bouchard Pere & Fils Macon-Lugny St-Pierre Alberta Pure Vodka (P.E.T) Jaffelin Bourgogne Aligote Aoc Stoneleigh Marlborough Pinot Noir Chateau Des Charmes Gamay Noir VQA Small Cask Brandy (P.E.T) Cono Sur Bicicleta Shiraz Martell Medallion VSOP Dan Aykroyd Cabernet Shiraz VQA Alianca Vinho Verde Kittling Ridge Kingsgate Reserve Apera Domaine Pinnacle Ice Cider Forty Creek Double Barrel Reserve Whisky Canadian Club Premium (P.E.T) J. Wray Gold Rum (P.E.T) Southern Comfort Gordons Gin (P.E.T) Frontera Sauvignon Blanc Central Valley Russian Standard Vodka Sogrape Gazela Vinho Verde Fielding Riesling VQA Perrier Jouet Grand Brut Champagne Flor De Cana Centenario 12 YO Rum Tilia Malbec Seagram Wild Berry The Original Piat D'Or Merlot Graffigna Shiraz Argento Cabernet Sauvignon Reserva Batasiolo Barolo Docg J.P. Wiser's Legacy Canadian Whisky Finlandia Vodka

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LCBO# 42 75 984 2485 3871 5132 9902 19661 22251 22384 35667 36855 38927 43018 51573 53082 53868 54353 57349 59535 64295 65623 74062 75663 90860 94094 94771 103341 105213 105601 111021 113019 137125 141432 146761 155341 158014 160945 161356 163469 164731 164764 178541 179721 180570

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SOLD SPACE PROGRAMS

Bonus AIR MILES® Reward Miles

Comm. Extender Mini Thematic

Cozy Up

y

Mini Thematic

End Aisle Wine Fridge

Wine Fridge

Mini Thematic Discovery Extender

SOLD SPACE PROGRAMS

e

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BAM 17 6 15 1 15 15 6 15 12 15 12 10 10 15 12 10 15 4 5 7 1 15 6 6 10 3 5 5 5 1 6 5 18 5 4 50 8 9 20 6 8 12 8 5 7 8 8 10 5

nl y

Display Program

O

Size (mL) 750 1500 1750 500 750 1140 750 1140 1140 1140 1140 1140 375 750 1140 1140 750 1000 750 750 500 750 750 750 750 750 750 1000 1000 473 750 3 x 200 750 1500 750 1750 750 750 750 750 750 1500 750 750 750 750 750 750 750

C op

Description Sobieski Vodka B & G Partager Rouge Prince Igor Vodka (P.E.T) Okocim Pilsner Glen Garioch Founder's Reserve The Famous Grouse Eastdell Gamay Noir VQA El Dorado 5 Year Old Rum Cattos Rare Blended Scotch Alberta Premium Banff Ice Vodka Seagrams V.O. Galliano Vanilla Mumm Cuvee Napa Brut Prestige Jim Beam White Label Bourbon Dewar's White Label Domaine Chandon Brut Classic Martini Bianco Vermouth Catedral Reserva Dao Fetzer Gewurztraminer Baltika 7 Brugal Anejo Vineland Estates Semi Dry Riesling VQA Gerard Bertrand Cabernet Sauvignon Pays D'Oc Saint Clair Family Estate Sauvignon Blanc Frisky Zebras Seductive Shiraz Alianca Foral Douro Kourtakis Apelia Moscholfilero Wht Peloponnes Kourtakis Apelia Agiorgitiko (St George) Pelop Mill Street Original Organic Lager Castello Del Poggio Moscato Frizzante Codorniu Brut Clasico Sparkling Revel Stoke Spiced Whisky Cono Sur Tocornal Cabernet Sauvignon/Merlot Santa Carolina Chardonnay Belvedere Pure Vodka Sprucewood Lady In Red VQA Jacob's Creek Reserve Chardonnay Diplomatico Reserva Caliterra Sauvignon Blanc Peter Yealands Sauvignon Blanc Marlborough Santa Carolina Cabernet Sauvignon Reserva Forty Creek Cream Liquor JP Azeitao Red Jacob's Creek Chardonnay The Wolftrap Vignier Chenin Blanc Grenache Blanc The Wolftrap Syrah Mourvedre Viognier Stoneleigh Marlborough Sauvignon Blanc Skinnygirl Margarita

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LCBO# 181636 186064 190363 200089 210252 211334 214890 215020 215558 216226 216903 216978 217067 217273 217786 217992 218032 218040 219816 222778 223768 225615 232033 234815 237255 237644 239046 239863 239871 247627 250498 254912 254995 257170 259192 259432 266486 270017 274258 275909 277731 278119 281378 286195 286898 292532 292557 293043 296152

Bonus AIR MILES® Reward Miles

Marketing & Product Guide | 143

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144 | Period 12

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BAM 4 25 4 8 11 6 9 5 15 1 15 10 10 5 30 4 6 4 15 8 10 10 7 30 10 6 5 10 15 1 6 10 10 15 4 1 4 6 8 15 10 15 4 8 4 1 8 10 4

nl y

Wine Fridge End Aisle Shelf Extender

y

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Size (mL) 750 1750 750 750 750 750 750 750 1140 440 750 750 750 375 750 750 750 750 1140 750 1140 750 750 750 750 750 375 750 750 473 750 750 750 375 750 473 375 750 750 750 750 750 6 x 341 750 6 x 355 500 1000 750 6 x 355

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Description Chateau Des Charmes Aligote Estate Grown VQA Silk Tassel Canadian Whisky Fielding Fireside White VQA Seagrams 83 Bols Blue Curacao O'Leary Chardonnay Unoaked VQA Skinnygirl White Wine Sogrape Mateus Signature Douro Red Canadian Club Classic 12 Year Old Mill Street Cobblestone Stout St Remy Reserve Privee Plantation Grande Reserve Red Diamond Merlot Prince Igor Vodka MaCallan Gold Dunavar Pinot Grigio Hardys Stamp Series Shiraz/Cabernet Domaine Boyar Cabernet Sauvignon Forty Creek Copper Pot Reserve Whisky Root 1 Carmenere Colchagua Forty Creek Barrel Select Whisky California Square Red Blend Paso Robles Flagstone Poetry Cabernet Sauvignon Tromba Anejo Tequila Extravaganza Red Blend Tini Sauvignon Blanc Tito's Handmade Vodka El Dorado 8 YO Cask Aged Demerara Rum Pinnacle Vodka Red Racer IPA JP Azeitao White Vignamaggio Monna Lisa Chianti Classico Rumchata Veuve Clicquot Brut Champagne Ch Des Charmes Sauvignon Blanc VQA Brickworks Batch:1904 Cider Fireball Whisky Shooter 1914 Valour Red VQA Rolling Grenache Shiraz Mourvedre Plantation Guatemala Anejo Don Q Anejo Rum McClelland Single Malt Islay Scotch Muskoka Detour Skyy Vodka Cruiser All Day Pale Ale Rekorderlig Strawberry Lime Cider Lionello Stock Vermouth Red Ara Pathway Sauvignon Blanc Coors Banquet

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LCBO# 296848 298646 303040 305607 306076 307751 307991 308643 311936 312850 313288 318618 320796 329342 334060 335422 338012 340851 350207 350546 350629 356725 358754 360198 360776 361477 363812 366666 369009 376285 377101 378133 380865 389056 391300 394015 398776 399030 400309 402800 402891 404160 404335 410415 413427 413518 415190 416222 422550

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Bonus AIR MILES® Reward Miles

End Aisle

Comm. Extender

Shelf Extender

Cozy Up

Display Program Discovery Extender

Mini Thematic

Shelf Extender

SOLD SPACE PROGRAMS

Wine Fridge

C op

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BAM 8 12 4 4 8 5 15 6 1 12 10 5 6 10 5 15 6 1 6 6 9 8 8 5 1 50 10 5 5 15 10 20 8 6 15 5 6 5 4 8 12 5 7 8 15

nl y

End Aisle

O

Size (mL) 750 750 750 750 750 750 750 750 473 750 750 750 750 750 750 750 750 473 1500 750 750 750 750 750 473 750 750 750 750 750 375 750 750 1500 1750 750 1500 750 750 1500 750 750 750 750 750

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Description Chantilly French Cream Jim Beam Honey Long Weekend Chardonnay Pinot Grigio VQA Long Weekend Cabernet VQA Veuve Ambal Cremant De Bourgogne Grande Cuvee Brut Beringer Sparkling White Zinfandel Sauza Hornitos Plata Konzelmann Merlot VQA Gypsy Tears New Amsterdam Vodka Beatties Farm Crafted Vodka Spinelli Quartana Montepulciano D'Abruzzo Doc Spier Signature Merlot Nomadik Barley Vodka Chateau Des Charmes Pinot Noir Estate Bottled VQA Victoria Gin Josh Cellars Cabernet Sauvignon Old Tomorrow Track 85 Lagered Ale Concha Y Toro Frontera Chardonnay Rossi D'Asiago Limoncello Snaps Jean Claude Mas Origines Martinolles Chrd Doc Cote Mas Blanc Mediterranee Vdfrance Cote Mas Rouge Intense Vdfrance F Lurton Fumees Blanches Sauv Bl Vdfrance Shinnicked Stout Highland Park 18 YO Cesari Mara Valpolicella Ripass Superiore Doc Santa Carolina Cabernet Sauvignon Ogier Heritages Cotes Du Rhone Aoc Elijah Craig Kentucky Bourbon 12 Years Old Kittling Ridge Icewine & Brandy Veuve Clicquot Brut Champagne Casillero Del Diablo Rsv Shiraz Gato Negro Merlot Bombay Sapphire London Dry Louis Bernard Cotes Du Rhone White Aoc Pasqua Merlot Delle Venzie Igt Montgras Cabernet Sauvignon Reserva Argento Pinot Grigio Trapiche Cabernet Sauvignon Tia Maria Stormy Bay Cabernet Sauvignon Lulu B Pinot Noir Pays D'Oc Goats Do Roam Red Aviation Gin

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LCBO# 424044 425678 427310 427328 429688 430389 436279 439281 445056 446583 446625 454629 454827 454926 454967 458745 461053 464255 465849 469643 469999 470013 470021 472555 484972 500231 506519 535344 535849 547729 558999 563338 568055 582411 582973 589432 611780 619205 620492 620930 630913 665299 669010 718940 757468

Bonus AIR MILES® Reward Miles

Marketing & Product Guide | 145

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Bundled Bonus AIR MILES® Reward Miles

The purpose of the Bundled Bonus AIR MILES® program is to highlight cross-promoted products or to entice customers to trade up to more premium products.

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There are four Bundled Bonus AIR MILES® option offers: Option 1 - "Buy the two listed products at the same time and receive the Bundled Bonus AIR MILES®" Option 2 - "Buy two of the same listed product and receive the Bundled Bonus AIR MILES®" Option 3 - "Buy three of the same listed product and receive the Bundled Bonus AIR MILES®" Option 4 - "Buy two of the three listed products and receive the Bundled Bonus AIR MILES®"

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Option 2

Buy two of the same listed product and receive the Bundled Bonus AIR MILES® Description

Size (mL)

927392

Blanche De Chambly

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146 | Period 12

BAM

C op

LCBO#

Tr

SOLD SPACE PROGRAMS

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Please note, that when more than one in-section shelf talker has been provided for a product and there is not sufficient shelf space to merchandise all, the Bundled Bonus AIR MILES® shelf talker takes priority.

6 x 341

BBAM Amount

Total BAM

10

10

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Necktags

Description

Size (mL)

NT Approved

Russian Prince Vodka (P.E.T)

750

"Free Pepperoni Pizza" Offer

79301

Mezzomondo Pinot Grigio Chardonnay Igt

750

New look same great wine

79327

Mezzomondo Sangiovese Merlot Puglia Igt

750

New look same great wine

177808

Appleton V/X Signature

750

Cane TO Cup

296228

Calvados Boulard Pays D'Auge

750

Recipe

319723

Bulldog Gin

750

SPCA Donation

335638

Hardys Stamp Series Chardonnay/Semillon

750

379131

Vinyasa White VQA

750

387167

Black Cellar Merlot

750

nl y

LCBO# 57075

Accolade

Lowest Calorie VQA Wine

Awards

Pierre Sparr Cremant D'Alsace Brut Reserve

750

Sam Adams Rebel IPA

6 x 355

Valentine's Necktag

556746

Lurton Piedra Negra Pinot Grigio

750

Product Info

588962

Mezzomondo Negroamaro Puglia Igt

750

New look same great wine

605931

Grant's Family Reserve

1140

Grant's Family Reserve

Tr

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e

C op

y

O

Big Game Food Pairings and Sauces

SOLD SPACE PROGRAMS

388603 411686

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Tr

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e

C op

y

O

nl y

Notes

148 | Period 12

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Tr e y

C op nl y

O

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Tr e y

C op

nl y

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