Pathfinding Indonesian CSR. Collaboration for Better Future

Pathfinding Indonesian CSR Collaboration for Better Future Learning Block 1: 1 CSR Introduction, Baseline StudyStudy-Social Mapping, Social Risk A...
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Pathfinding Indonesian CSR

Collaboration for Better Future

Learning Block 1: 1

CSR Introduction, Baseline StudyStudy-Social Mapping, Social Risk Analysis

CSR Introduction • What is the driver for company developing CSR activities? – Internal factors? – External factors? – Benefits/advantages? – Risk/disadvantages

• What it the working definition of CSR? Riza Primahendra

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Drivers for Social Responsibility Economic Drivers

Social Drivers

• Social license to operate • Company image and • Socio-Economic gap/ reputation as inequalities lead to competitive advantage social tensions • Improved risk • Environmental & social management changes lead to human • Pressure from new breed rights and poverty issues of customers and • Demographic change has investors – socially socio-economic-political responsible ones consequences Riza Primahendra

Political Drivers • New legal and regulatory framework • Political pressure both domestically and globally • More socially related standard and requirement for getting business permit • Gaining political preference 4

CSR definition

 Corporate social responsibility is a commitment to improve community wellwellbeing through discretionary business practices and contributions of corporate resources (Kotler)  Operating a business in a manner that meets or exceeds the ethical, legal, commercial, and public expectations that society has of business (Business for Social Responsibility)  The willingness of an organization to incorporate social and environmental considerations in its decision making and be accountable for the impacts of its decisions and activities on society and environment. (ISO 26000). Riza Primahendra

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CSR Key Words The way of doing business Commitment & decision making

Responsibility of the decision & activities Stakeholders & Environment

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• CSR is not merely a function, event, nor activity. It is a paradigm and mindset • CSR is not in position of trading off business objectives. It is expanding the objectives to cover more issues and concerns.

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Baseline Data & Social Mapping: Sustainable Livelihoods Framework

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Social Risk Mapping Untuk identifikasi key drivers, dihitung jumlah panah transisi yang menuju dan berasal dari kejadian atau trends – memiliki multiplier effect besar 4 Negosiasi yang gagal

1. Radikalisasi pemuda 2. Ketidakpuasan tokoh lokal melalui demonstrasi

Tokoh lokal tidak puas

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Catatan

Demonstrasi Rakyat

4

Proyek Terganggu

Intimidasi Berulang

Radikalisasi pemuda

Pengangguran

Key drivers:

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Eskalasi perlawanan

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Pemetaan konflik bukan analisa sebabakibat. Meskipun “Negosiasi yang gagal” dapat dilihat sebagai sebab, tetapi pemetaan tansisi lebih melihat radikalisasi pemuda sebagai isu kunci. Pada tahap berikutnya, apa yang menjadi sebab dan langkah mitigasinya akan dirumuskan.

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Learning Block 2: 2

CSR Programming – Logical Framework Approach

Problem Analysis>Stakeholders>Objectives>Alternatives PENDAPATAN KECIL

KEMISKINAN MELUAS

BURUH KASAR

Impact/ Overall Goal

PENGANGGURAN

JUMLAH ANAK PUTUS SEKOLAH TINGGI

BIAYA SEKOLAH MAHAL PUNGUTAN & KORUPSI

Purpose/ Outcomes

PENDAPATAN ORANG TUA TIDAK CUKUP

Output

TIDAK ADA MODAL BUDGET TIDAK CUKUP

TIDAK PUNYA KETRAMPILAN

Activity

PRIORITAS PEMDA

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Project Planning Matrix Struc Structure ture

Indic Indicator

Verification

Assumption/Risks

Objective/ Impact

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10

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7

12

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6

14

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1

Purpose/ Purpose/ Outcomes 2

Output 3

Activities 4

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Description of Indicators Level of Objective Objective Outcomes

What it is

Inputs

Indicators

Biodiversity conserved Changes / Impacts Attitudes changed

Impact

Institutions changed Capacitated people

Outputs Activities

Examples

Products / Processes $ spent

Workshops held

Products / Process

People trained Dollars spent

Delivery

Eguipment supplied Riza Primahendra

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Example of Good Indicator Objective: “Conservation of keystone species” Indicator: • At the end of the fifth year (qualifier: when) • the population sizes (qualifier: what) • of species A, B and C (verifier) • within the boundaries of the park (qualifier: where) • have remained constant (target) • compared to X number at project-start level (baseline) Riza Primahendra

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Complete Project Planning Matrix Summary

Objectively Verification verifiable indicators methods

Goal

The villagers standards of income and nutrition in Papua grow

The income of villagers have grown by 5% compared to those from 2012

Country statistics of BPS

Purpose

The farmers use new cassava varieties in Papua

10 farmer groups used new varieties in 12/2011

Final project report

A system on multiplying with seeds of selected varieities is implemented

Results

Cassava variety resistant to drought and fungus

Identification of 2 hybrid varieties and 2 open pollination varieties in 12/2010

Research reports, publications

Agricultural inputs (tools, seeds) can be found at local markets

Activities

1.

2. 3. 4.

To obtain hybrid lines from universities To implement tests Measure harvest Analyze results

18 people/months Documentation of researchers the planning of the research proposal  24 technical people/months  24 million CFA 

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Important assumption

Research method is appropriate for developing a technology that prevents losses

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Development of Project Planning Matrix Goals/Objectives/ Outcomes

Key Performance Indicator

Increase protected % of target areas of biodiversity region in target region protected from X% in Year 1 to Y% by Year 2 Reduce CO2 emissions from X in Year 1 to Y by Year 2

Baseline (Year 1)

X%

Reduction in X CO2 emissions

Target Target (Year 2) (Year 3)

Verification Means/Data Collection Strategy

Assumptions or Risks

Y%

Y

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Learning Block 3: 3

Implementing & Organizing CSR Program

Strategic CSR

• Education & job training • Safe working conditions • Diversity & discrimination • Health care & other benefits • Compensation • Layoffs

• Financial reporting practices • Governance & transparency • Lobbying for policy change • Stakeholder engagement

• Relationships with universities • Ethical research practices (e.g. animal testing, GMOs)

• Product safety • Conservation of raw materials • Recycling

Firm Infrastructure (e.g. Financing, Planning, Investor Relations)

Human Resource Management (e.g. Recruiting, Training, Compensation System)

Support Activities

• Procurement & supply chain practices (e.g. bribery, child labor, conflict diamonds, pricing to farmers) • Use of particular inputs (e.g. fur) • Utilization of natural resources

• Transportation impacts (e.g. greenhouse gases, congestion, logging roads)

Technology Development (e.g. Product Design, Testing, Process Design, Material Research, Market Research)

M

(e.g. Components, Machinery, Advertising, Services)

Inbound Logistics (e.g. Incoming Material Storage, Data Collection, Service, Customer Access)

Operations (e.g. Assembly, Component Fabrication, Branch Operations)

Outbound Logistics

Marketing & Sales

(e.g. Order (e.g. Sales Force, Processing, Promotion, Warehousing, Advertising, Report Proposal Preparation) Writing, Web site)

r g

After-Sales Service (e.g. Installation, Customer Support, Complaint Resolution, Repair)

Primary Activities

• Emissions & waste • Biodiversity & ecological impacts • Energy & water usage • Worker safety & labor relations • Hazardous materials

Value

a

Procurement

• Packaging disposal (e.g. McDonalds Clamshell) • Transportation impacts

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What buyers are willing to pay

• Disposal of obsolete products • Handling of consumables (e.g. motor oil, printing ink) • Customer privacy • Marketing & advertising (e.g. truthful advertising, advertising to children) • Pricing practices (e.g. antitrust practices, pricing to the poor) • Consumer information • Privacy 17

Stages of Implementing Social Responsibility Commitment & strategic decision

Understanding the context baseline

Participatory CSR Planning

Participatory Monitoring Evaluation

Effective Execution

Institutional setup & Partnering

Communicating CSR Riza Primahendra

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Sharing Responsibilities, Resources, and Coordination Tanggung jawab bersama

Tanggung jawab pemerintah

Peran perusahaan lain

LSM

CSR Program

Issue A

Objective A

Issue B

Objective B

Issue C4

Objective C4

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Koordinator

Nas

Pro

Bank

Adat

Donor

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Key Elements: LEADERSHIP Unit K: Akuntabel pada issue

Unit K: Koordinator

Perlu tim lintas departemen untuk kelola issue tertentu

HSSE

CSR Program

Issue A

Objective A

Issue B

Objective B

Issue C4

Objective C Riza Primahendra

Soc

PR

Engin.

Legal

Board

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Learning Block 4: 4

Monitoring & Evaluation

Dynamic of Influence Intervensi Program

Faktor Eksternal

Pengaruh Relatif

Inputs

100%

50%

Activities

Outputs

25%

Outcomes

12% Impact

Kita dapat mengontrol hasil secara maksimal sampai dengan activities, semakin jauh/lama intervensi akan semakin kecil pengaruh/kontribusi program karena banyak faktor yang berpengaruh. Sebagian besar faktor eksternal diluar kendali kita dan arahnya dapat berbeda dengan apa yang kita rencanakan. Riza Primahendra

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The Power of Measuring Results • If you do not measure results, you cannot tell success from failure • If you can not see success, you can not reward it • If you can not reward success, you are probably rewarding failure • If you can not see success, you can not learn from it • If you can not recognize failure, you can not correct it • If you can demonstrate results, you can win public support Riza Primahendra

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Monitoring & Evaluation Differences Monitoring

Evaluation

 Clarifies program objectives  Links activities and their resources to objectives  Translates objectives into performance indicators and sets targets and baseline  Routinely collects data on these indicators, compares actual results with targets  Reports progress to managers and alerts them to problems

 Analyzes why intended results were or were not achieved  Assesses specific causal contributions of activities to results  Examines implementation process  Explores unintended results  Provides lessons, highlights significant accomplishment or program potential, and offers recommendations for improvement

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Riza Primahendra Jl. Pulo Asem Utara A-20 Kel. Jati Kec. Pulo Gadung Cell: 0816865164

TERIMA KASIH

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