Partner Promotional Advertising Opportunities Automation Fair® Event Process Solutions User Group

To register for these promotional opportunities, please go to: www.automationfair.com/exhibitors

This document details the Automation Fair® event and Process Solutions User Group promotional opportunities available to exhibiting members of the Rockwell Automation® PartnerNetwork.™ Advertisements, promotions or announcements for your company must be appropriate to your relationship with Rockwell Automation and must be in compliance with your partnership program. • Partner initiatives for Strategic Alliance partners • Referenced products for Encompass partners • Unique solution experiences for Solution Partners • Rockwell Automation standard machine and equipment for OEM partners

For detailed information, including deadlines, submission information and prices, see pages 14-15. To register for these promotional opportunities, please go to: www.automationfair.com/exhibitors.

Event Promotional Poster and Save the Date Flyer Event Promotional Poster and Save the Date Flyer: Promote your participation at this year’s Automation Fair® event. Available: May.

Complete Adobe files of a pre-designed Automation Fair® event poster and Save the Date flyer will be sent to you upon request. When received, insert your company logo in the space provided and use the poster to promote your participation in this year's event. Send e-mail to [email protected] to request files.

Automation Fair® November 9-10, 2016 Atlanta • Georgia World Congress Center

Mark Your Calendar! Discover the Solutions You’re Looking for in One Place Explore how The Connected Enterprise can make you more globally competitive and productive. Visit over 150 exhibits from Rockwell Automation and our PartnerNetwork™ members Learn from more than 110 industry forums, hands-on labs and technical sessions Network with industry experts and peers Join us at the 2016 Automation Fair® event – celebrating its 25th anniversary!

Discover the solutions you’re looking for in one place.

www.automationfair.com

Discover the Solutions You’re Looking For in One Place

Automation Fair®, November 9-10, 2016 Georgia World Congress Center, Atlanta, GA, USA Automation Fair and PartnerNetwork are trademarks of Rockwell Automation, Inc. CSV-BR003E-EN-P Copyright ©2016 Rockwell Automation, Inc. All Rights Reserved. Printed in USA.

Explore how The Connected Enterprise can make you more globally competitive and productive with the latest smart, safe and sustainable solutions. Join Rockwell Automation and our PartnerNetwork™ members at the 2016 Automation Fair® event – celebrating its 25th anniversary.

Place your logo here.

Find out how the Automation Fair® event can help your business.

www.automationfair.com Automation Fair is a trademark of Rockwell Automation, Inc. CSV-SP005C-EN-P – May - 2016

Copyright © 2016 Rockwell Automation, Inc. All Rights Reserved. Printed in USA.

Audience

Opportunity

Unit Price

Reservation and Content Deadline

Customers

Poster and Flyer

FREE

NA

3

ROK Events Web Portal and Mobile App The ROK Events Web Portal and Mobile App guides customers before, during and after the Automation Fair® event Web Portal This tool encourages customers to register and attend the Automaton Fair® event. Attendees can browse sessions, exhibitors, venue maps and customize their own schedule from their computer. The sales force uses this tool to promote the Automation Fair® event and encourage attendee registration. See the 2015 Automation Fair® event web portal example: http://visitors.genie-connect.com/automationfair2015 Available: initial release late August.

Mobile App Attendees can download this app directly to their iPhone, Android or Windows mobile device. From there they can browse sessions, exhibitors, venue maps and customize their own schedule. The mobile app helps attendees stay up-to-date by instantly providing the most current event information and notifications. Download the ROK Events app from your mobile app store. Available: initial release late August

Mobile Site All attendees not using iPhone or Android or Windows are able to browse sessions, exhibitors and customize their schedules with the ROK Events Mobile Site. See the 2015 Automation Fair® event mobile site example: http://customers.genie-connect.com/automationfair2015 Available: initial release late August

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ROK Events Web Portal and Mobile App Exhibitor Enhancements All exhibitors will be listed on the web portal and mobile app for free; however, there are several opportunities available to enhance your company's presence in both the web portal and mobile app.

A. Company Logo Add your company logo to enhance your company’s presence and improve your visibility to attendees.

Audience

Opportunity

Unit Price

Reservation and Content Deadline

Customers

Company Logo on web portal and mobile app

$150

7/18/16 for initial release 9/26/16 for final release

B. Featured Exhibitor (includes company logo) Become a features exhibitor and be highlighted in the exhibitor listing.

Do not register for the company logo enhancement if registering to be a featured exhibitor. Audience

Opportunity

Unit Price

Reservation and Content Deadline

Customers

Featured Exhibitor on web portal and mobile app

$500

7/18/16 for initial release 9/26/16 for final release

C. Digital Technical Session Add a presentation to your exhibitor listing. Include a technical paper or customer presentation about your company or product. If you are presenting an Automation Fair® event technical session, it will be included automatically; however, you can still purchase this enhancement to include one additional presentation here. All presentations must be approved by your program manager prior to posting.

Digital tech session document Audience

Opportunity

Unit Price

Reservation and Content Deadline

Customers

Digital Technical Session on web portal and mobile app

$1,000

7/18/16 for initial release 9/26/16 for final release

See pages 14-15 for deadlines, submission details, and pricing.

5

ROK Events Web Portal and Mobile App Advertisements D. Web Portal Ad Include a vertical/skyscraper ad on the web portal.

Audience

Opportunity

Unit Price

Reservation and Content Deadline

Customers

Web Portal Ad

$2,000

7/18/16 for initial release 9/26/16 for final release

E. Mobile App Ad Include a horizontal banner ad on the mobile app.

Audience

Opportunity

Unit Price

Reservation and Content Deadline

Customers

Mobile App Ad

$2,000

7/18/16 for initial release 9/26/16 for final release

B. Featured Exhibitor

D. Web Portal Ad A. Company Logo

6

E. Mobile App Ad

See pages 14-15 for deadlines, submission details, and pricing.

Product and Solution Showcase Product and Solution Showcase: The product and solution showcase allows you to highlight a product, solution or service in multiple locations. Your submission(s) will be placed in: New Products and Solutions Directory, Web Portal and Mobile App and on automationfair.com. See descriptions below. You may submit up to 4 product or solution showcases at $1,500 each.

Submission Guidelines: See pages 14-15 for details. All submissions need to follow your respective program guidelines (see page 3) and will be subject to review and final approval by your partner program manager.

New Products and Solutions Directory Promotional tool utilized internally by Rockwell Automation sales to highlight new products and solutions being shown at the Automation Fair® event. This directory is also available to attending media during the event. Available to sales: August; Available to media: Automation Fair® event. To qualify as a new product announcement, the product or product update should launch no earlier than six months before the 2016 Automation Fair® event or be scheduled to launch no later than six months following the 2016 Automation Fair® event.

Web Portal and Mobile App Customers can preview what products or applications they will be able to see at the Automation Fair® event. Once at the show customers can use the mobile app as a product and show floor guide. Available: Ongoing updates beginning in August.

Automationfair.com Customers can review all PartnerNetwork Showcases directly from automationfair.com. Available: Ongoing updates beginning in August.

Product and Solution Showcase

Audience New Products and Solutions Directory Automationfair.com website Web Portal and Mobile App Product Showcase

Rockwell Automation Sales Customers Media

Opportunity

Unit Price

Reservation and Content Deadline

$1,500/per showcase (max of 4 showcases per partner for a total of $6,000)

7/18/16 for initial release 9/26/16 for final release

Product/ Solution news release Highlight product or solutions Highlight product or solutions

See pages 14-15 for deadlines, submission details, and pricing.

7

Process Solutions User Group (PSUG) Process Solutions User Group The PSUG 2016 event is held the two days prior to the Automation Fair® event. It draws attendees from around the world who focus on new technologies, product and trends within the process industries. All companies participating in a PSUG session will be listed as an exhibitor on the mobile app for free.

Advertisements Enhance your company's presence at PSUG by placing an advertisement on the Mobile App, Desktop Web Portal and Event Guide. See descriptions below.

PSUG Event Guide Highlight your expertise in the process industries with a full-page advertisement in the 2016 Process Solutions User Group Event Guide. This 34+ page guide is provided to each attendee at the event. When PSUG was last held in Chicago, these ads reached more than 825 attendees from over 30 countries. Full-Page Advertisement Specifications: See Page 14-15 Available: Process Solutions User Group

ROKEvents – PSUG Web Portal and Mobile App The ROKEvents PSUG Web Portal and Mobile App guides customers before, during and after the PSUG event.

Web Portal This tool encourages customers to register and attend PSUG 2016. Attendees can browse sessions, exhibitors, venue maps and customize their own schedule from their computer. The sales force uses this tool to promote the PSUG event and encourage attendee registration. See PSUG 2015 web portal example: http://visitors.genie-connect.com/PSUG2015/ Available: Initial release late August

Mobile App Attendees can download this app directly to their iPhone, Android or Windows mobile device. From there they can browse sessions, exhibitors, venue maps and customize their own schedule. The mobile app helps attendees stay up-to-date by instantly providing the most current event information and notifications. Download the ROK Events app from your mobile app store. Available: Initial release late August * The ROK Events PSUG Mobile Site is available for attendees not using iPhone, Android or Windows. Web Portal and Mobile App Advertisement Specifications: See Page 14-15 Note: Reserving ad space does not reserve a seat for the Process Solutions User Group event. Attendee registration is a separate process and can be found at: http://psug.rockwellautomation.com

8

Audience

Opportunity

Unit Price

Reservation and Content Deadline

Process Customers

Event guide, mobile app and desktop web portal ad

$1,200

7/18/2016

See pages 14-15 for deadlines, submission details, and pricing.

Industrial IP Advantage Sponsorship with The Connected Enterprise Booth Industrial IP Advantage Sponsorship with additional promotion in The Connected Enterprise Booth: Be a part of the go-to resource for network-centric training for manufacturers starting their journey towards a Connected Enterprise by participating in the Industrial IP Advantage booth on the Automation Fair® event show floor. Industrial IP Advantage (IIPA) – a community sponsored by Cisco, Panduit, and Rockwell Automation – provides education, technical resources and tools on the advantages of utilizing standard Internet Protocol (IP) to improve connectivity between people, devices, and systems in industrial applications. To help bridge the skills gap between IT and OT engineers, IIPA has developed a Network Design eLearning course that offers an interactive, virtual training experience that helps both IT and OT learn design skills and industry best practices needed to help establish a robust, secure and future-ready Internet of Things (IoT) network.

Booth 1232

Anybus X-gateway Modbus-TCP for EtherNet/IP provides user with one of the most comprehensive solutions for solving EtherNet/IP to Modbus-TCP connectivity. • Up to 64 server connections and transactions

Your company logo and a product image on the home screen

Industrial IP Advantage Solutions

• Individual Modbus-TCP server port number setting • 2 port switch on Modbus-TCP and EtherNet/IP sides, allows “daisy chaining” on both sides • EtherNet/IP Device Level Ring (DLR) and linear network topology supported • Slim housing

Four opportunities to promote your products, along with your company logo and booth number. Through the purchase of this package you will have the opportunity to: • Showcase your company logo on the electronic interface display located in the Industrial IP Advantage booth • Display four of your products or solutions and describe how they integrate standard Internet Protocol to benefit customers’ industrial applications with descriptions, architecture drawings and/or videos • Receive a code for 10 free registrations for the new IIPA Network Design eLearning course for your organization • Promote your company, with logo and product description, in The Connected Enterprise Booth within the Wayfinder application– an interactive display of the event show floor that highlights sponsored PartnerNetwork™ booths, and promotes the demonstrations you will feature in your booth that illustrates the value of a Connected Enterprise and the IIoT

Audience

Opportunity

Unit Price

Reservation and Content Deadline

Customers

Highlight company and product(s)

$2,000

7/18/16

See pages 14-15 for deadlines, submission details, and pricing.

9

Literature Bag Literature Bag: Customers will see your company logo at the Automation Fair® event on the literature bag available to each attendee. Available: July.

Up to five additional logo slots for exhibiting partners are available on a first-come, first-served basis.

Partners appearing here do not need to re-register for this promotion.

Audience

Opportunity

Unit Price

Reservation and Content Deadline

Customers

Company logo

$400

07/18/2016

10 See pages 14-15 for deadlines, submission details, and pricing.

NEW! On-site Opportunities Promote your company on-site at the Automation Fair® event. There are a number of options available on the show floor, in the commons area, and around the session rooms. Each opportunity will include your company logo and booth number on signage.

Promote your company at:

Charging Stations The charging stations will be located in the commons area and on the show floor. Each area will allow customers a place to sit and recharge their electronic devices. Commons Area: There are two charging stations located in the commons area; each station contains 10 tables. Your company logo will appear with up to four other company logos on all 10 table tops in one of the two charging stations. Cost: $5000 Show Floor: There is one charging area on the show floor containing three tables. Your company logo will appear with up to four other company logos on all three table tops. Cost: $2000

Break Stations Five break stations on the show floor will provide complimentary light refreshments and snacks. Your company logo will appear with up to four other company logos on signage within the five break station areas. All companies participating in this opportunity will appear equally on all signage. Cost: $500*

Internet Lounge/Kiosks Internet kiosks will be located in the commons area and on the show floor. Your company logo will appear with up to four other company logos on signage within the internet lounge/kiosk area. All companies participating in this opportunity will appear equally on all signage. Cost: $500* *Package Price (Break Stations AND Internet Lounge/Kiosks): $900

Audience Customers

Opportunity

Unit Price

Reservation and Content Deadline

Company logo

Charging Stations: $5000 (commons area); $2000 (show floor); Break Stations and Internet Kiosks: $500 each; Break Stations AND Internet Lounge/Kiosks: $900 for both

7/18/2016

See pages 14-15 for deadlines, submission details, and pricing. 11

Online Pressroom Online Pressroom: Helps media find fast, reliable information. Available: Mid October Provide up to three electronic press releases to be hosted in the Automation Fair® event online press room. Press releases must be relevant to your PartnerNetwork™ program participation and will be reviewed by Rockwell Automation PartnerNetwork™ Program Management prior to posting. Note: Do not bring any printed or CD materials for the press room to the Automation Fair® event. This room will only contain computer terminals for our visiting media and any materials brought into the press room will be removed.

www.automationfair.com/press

Audience

Opportunity

Unit Price

Reservation and Content Deadline

Media

Press release (max. 3 per partner)

FREE

9/26/2016

12 See pages 14-15 for deadlines, submission details, and pricing.

The Journal The JOURNAL From Rockwell Automation and Our PartnerNetwork: "Video Showcase" links to approved videos on your website or YouTube. Learn more by visiting http://goo.gl/flFzM8.

For video opportunities from The JOURNAL, contact: • Michael Connaughton: [email protected], 513-543-6432 • Jerry Burns: [email protected], 704-999-9681

https://goo.gl/yiYgzj

13

Product and Solution Showcase

REGISTRATION SITE FOR AUTOMATION FAIR® EVENT PROMOTIONAL OPPORTUNITIES:

14

2016 Automation Fair® Event Promotions

Pg.

Audience

Opportunity

Unit Price

Reservation and Content Deadline

Event Promotional Poster and Save the Date Flyer

3

Customers

Poster

FREE

NA

Company Logo Mobile App/Web Portal

5

Customers

Company Logo

$150

Featured Exhibitor Mobile App/Web Portal

5

Customers

Featured exhibitor (includes company logo)

$500

Digital Technical Session Mobile App/Web Portal

5

Customers

Add a presentation to your exhibitor listing

$1,000

Advertisement (horizontal) Web Portal

6

Customers

Advertisement (vertical) Mobile App

6

Customers

New Products and Solutions Directory

7

Rockwell Automation Sales

$2,000 Advertisement; including lead reporting of attendees that clicked on your banner $2,000

Product/Solution news release

07/18/16 for initial release 9/26/16 for final release

07/18/16 for initial release 9/26/16 for final release

$1,500/per showcase (max of 4 showcases per partner for a total of $6,000)

07/18/16 for initial release 9/26/16 for final release

Web Portal and Mobile App Product and Solution Showcase

7

Automationfair.com Website

7

Process Solutions User Group Event Guide

8

Process Customers

Event guide, mobile app and desktop web portal ad

$1,200

7/18/2016

Industrial IP Advantage Sponsorship with The Connected Enterprise Booth

9

Customers

Highlight company and products(s)

$2,000

7/18/2016

Literature Bag

10

Customers

Company logo

$400

7/18/2016

7/18/2016

10/24/2016

Customers Media

Highlight product or solutions Highlight product or solutions

On-site Opportunities

11

Customers

Company logo

Charging Stations: $5000 (commons area); $2000 (show floor); Break Stations and Internet Kiosks: $500 each; Break Stations AND Internet Lounge/Kiosks: $900 for both

Online Pressroom

12

Media

Press release (maximum of 3 per partner)

FREE

www.automationfair.com/exhibitors Specifications

Submission Instructions

Event Promotional Poster and Save the Date Flyer

Complete Adobe files of a pre-designed Automation Fair® event poster will be sent to you upon request. Place your company logo in the space provided and use the poster to promote your participation in this year’s event.

Send e-mail to [email protected] to request files.

Company Logo Mobile App/Web Portal

Company logo on file with Rockwell Automation will be used.

Ensure logo on file in Rockwell Automation database is current.

Featured Exhibitor Mobile App/Web Portal

Company logo on file with Rockwell Automation will be used.

Ensure logo on file in Rockwell Automation database is current.

Digital Tech Session Mobile App/Web Portal

PowerPoint presentation converted to pdf format.

Specify the event, promotion, and your company name in the subject line; e.g., AF16 Digital Tech Session_Your Company Name.

Advertisement (horizontal) Web Portal

Horizontal banner ad must be 640 x 88 pixels. Accepted Formats: png or jpeg. Electronic files are mandatory.

Upload file to https://www.hightail.com/u/RAEventPromotions-Opalko

Advertisement (vertical) Mobile App

Web portal vertical(skyscraper) ad must be 150 x 685 pixels. Accepted Formats: png or jpeg. Electronic files are mandatory.

Upload file to https://www.hightail.com/u/RAEventPromotions-Opalko

Product and Solution Showcase

2016 Automation Fair® Event Promotions

Process Solutions User Group Event Guide

Upload file to https://www.hightail.com/u/RAEventPromotions-Opalko

Fill out template located on the Automation Fair® event exhibitors portal: www.automationfair.com/exhibitors

Process Solutions User Group Event Guide: Ad must include partnership program logo. Brochure trim size: 8.5"W x 11"H (with bleed) CMYK, all spot colors converted to process match. Accepted Format: Print-ready pdf (embed all supporting files and fonts). Electronic files are mandatory. Mobile App: Horizontal banner ad must be 640 x 88 pixels. Web portal vertical(skyscraper) ad must be 150 x 685 pixels. Accepted Formats: png or jpeg. Electronic files are mandatory.

Industrial IP Advantage Fill out submission form located on the registration site Sponsorship with (also located on the Automation Fair® event portal). The Connected Enterprise Booth

Specify the event, promotion, and your company name in the subject line; e.g., AF16 Mobile App Ad_Your Company Name. Specify the event, promotion, and your company name in the subject line; e.g., AF16 Web Portal Ad_Your Company Name.

Upload the completed template to https://www.hightail.com/u/RAEventPromotions-Opalko Specify the event, promotion, and your company name in the subject line; e.g., AF16 Showcase_Your Company Name.

Upload ads to https://www.hightail.com/u/RAEventPromotions-Opalko Specify the event, promotion, and your company name in the subject line; e.g., PSUG Ad_Your Company Name.

Upload materials to https://www.hightail.com/u/RAEventPromotions-Opalko Specify the event, promotion, and your company name in the subject line; e.g., AF16 IIPA & TCE Booth_Your Company Name.

Literature Bag

Company logo on file with Rockwell Automation will be used.

Ensure logo on file in Rockwell Automation database is current.

On-site Opportunities

Company logo on file with Rockwell Automation will be used.

Ensure logo on file in Rockwell Automation database is current.

Online Pressroom

All press releases will be posted the week prior to the Automation Fair® event. Any press releases that are not submitted by October 24, 2016 will not be placed in the online pressroom until after the Automation Fair® event. Please do not bring any printed or CD materials for the pressroom to the Automation Fair® event. Any materials brought into the pressroom will be removed. Accepted Format: Print-ready pdf.

Submit press releases to your Rockwell Automation partner Program Manager for review. Please name your submission(s) with the title of the press release.

15

Payment Terms Contracts will be billed prior to the Automation Fair® event starting the week of October 24. Contracts cancelled after designated space reservation deadline will be subject to a 75% cancellation fee.

To register for these promotional opportunities, please go to: www.automationfair.com/exhibitors

Allen-Bradley, Automation Fair, LISTEN. THINK. SOLVE., PartnerNetwork, Rockwell Automation on the Move, Rockwell Automation and Rockwell Software are trademarks of Rockwell Automation, Inc.

Publication CSV-SP003E-EN-P – June 2016

Supersedes Publication CSV-SP003D-EN-P – April 2015

Copyright ©2016 Rockwell Automation, Inc. All Rights Reserved. Printed in USA.