Participative Selling System in Bookstore Intro to Cybernetics & Foundations of Systems Design SVA IxD — Fall 2011

Shanshan Gao

Manjoo’s argument that bookstores don’t really foster a local literary culture wildly People should buy books on Amazon and let bookstore

wither

•

geg

One of Chinese most favorite independent bookstore chain, O2Sun, was closed recently. Millions of Chinese are gathering on the SNS to call for an activity “Preserve our Bookstore, Preserve our Dream” to

source from: http://zhan.renren.com/special/bookstore

support the bookstores.

What can I do for the bookstore?

existed relationship between bookstore and consumer

$$ reader = book purchaser

bookstore = book provider

Bookstore

Reader

BookStore role: book provider

Sell Book

only way to make profit

environment

book market

BookStore role: book provider

only way to make profit Sell Book sell book ( only way make profit)

measure

compare

adjust book supply

pricing re-organized book provide more kinds of books ....

focus on Selling Books cheaper price more kinds of books easier way to find books

environment

book market

Reader role: book purchaser

Purchase books

environment

book market

Reader role: book purchaser

Purchase books purchase book

focus on Buying Books cheaper price easier way to find books get more reviews of a book easier to preview books convenient to achieve the book

choose a lowest bio-cost way to buy environment

book market

compare

measure

online bookstore Price and Bio-cost is much lower than physical bookstore

....

disturbance

ebook

online

online seller

bio-cost on online store and physical bookstore

bookstore

energy attention

choose books

go to bookstore

pay

choose books

pay

go back to home

time

BookStore

Reader

focus on book trade

role: book provider

role: book purchaser

purchase book

sell book measure

compare

choose lowest price, bio-cost

adjust book supply

Environment book market

disturbance

....

ebook

online seller

disturbance ebook

disturbance

compare

measure

Goal 2

Re-study Reader what their motivation to buy a book?

satisfy psychology need buy Goal 1 book(service)

knowledge reorganization inspiration entertainment ...

Goal 3

make profit

Re-Model Bookstore Goal 2

make people love to visit bookstore

Goal 1

set up reading community

could bookstore fulfill reader’s psychology need?

BookStore

Reader

focus on Reading Experience

role: reading service provider

role: reading service user

Goal 3

make profit

how many people buy books (service)

Goal 2

knowledge satisfy psychology inspiration entertainment need

compare Goal 2

...

make people love to visit bookstore how many people visit bookstore how long they stay in bookstore

compare

compare satisfy the psychology need or not

Goal 1

set up reading community

buy Goal 1 book(service)

compare how many people use this service

compare sell the service at a reasonable price

pay a reasonable price for book(service) ENVIRONMENT

vauable/ desiable book (service)

bookstore providing reading experience which faciliates satifying my psychology need

readers do reading to satisfy psychology need bookstore re-study readers psychology need of buying a book

conveying New Concept bookstore to reader

Bookstore

Reader

Goal 3

make profit

Goal 2

make people love to visit bookstore

Goal 1

setup reading community

Goal Level Method Level

readers curate bookstore

set up book genius bar

collect people’s wanted books collect authors people want to meet collect suggestion for service

curating activities

bookstore curates readers

free lecture meet with author readers discussion

bookstore should be a place not only provide books, but let readers to achieve their psychological need

Thanks !