over, Our name means

above, more than.

We work hard every day to live up to our name.

Über are an award-winning integrated advertising and design agency. Our fresh, creative ability and assured service have resulted in an expanding client list, year-on-year growth and a flourishing reputation. At only 6 years young, Über have leapt to the forefront of agencies in the northern creative landscape, collecting awards, developing brands and delivering results along the way.

In Campaign magazine’s top 5 agencies outside London. Marketing magazine top 30 creative agency. The Drum ‘Integrated agency of the year’ Yorkshire. RAR recommended agency. Yorkshire Post top 20 PR & Advertising company 2009.

Contact Alan or Richard [email protected] +44 (0) 0114 278 7100 www.uberagency.com

Casio. Make-Up Mode Camera. Press Ads.

Casio. Make-Up Mode Camera. Website Design & Build.

“Uber’s creative approach has once again answered the brief perfectly and by doing so have produced exactly the right tone of voice for the product. We are looking forward to seeing the impact this campaign has within the current compact camera market.” Sarah Salter – Casio, Marketing Communications Manager

Casio. Avatar. POS, Store Graphics, National Press Campaign & Website.

‘The work Uber have done on the Casio ‘Avatar’ partnership is engaging and extremely creative. The film and brand imagery have been brought together perfectly and the campaign feels very integrated; we’re thrilled with the final result and really look forward to seeing everything go live.’ Victoria McCarthy - 20th Century Fox, Brand Promotions Manager UK

G-Shock Titanium MTG 1300

WHAT MAKES PHILIP START TICK ?

Philip Short believes there’s no excuse for looking anything less than good, whether at work in his Hoxton boutique or hurtling down a

mountainside on his bike. You just need accessories that can handle the pace. Philip wears the MTG1100.

Available at H Samuel and quality jewelers For more information visit www.casio.co.uk

Casio. Pixie Lott/Baby-G Watch. Press & In-store Campaign. G-Shock Titanium Watch. Press Ad.

Best Western. ‘Hotels with a Difference’ TV Campaign.

“We felt Uber’s reaction to the brief brought exactly the right element of personality to our brand…they have managed to set us apart from all other hotel brands by emphasising our range and variety. We are delighted with the campaign and look forward to working with Uber further on our brand building.” Tim Wade – Best Western, Marketing Director

Phoenix Dance Theatre. Website, Branding & Stationery.

‘From their initial pitch we instantly knew that in Uber we had found an agency who could match the creativity of our performances in their work. We have a small team so it was important to us that the company we chose felt like they fit and Uber already feel like part of the family.’ Alex Croft - Phoenix Dance Theatre, Marketing Manager

Sega. Aliens Vs Predator. Campaign.

Sheffield University. ‘Dream Bigger Dreams’ Campaign. TV & Outdoor.

‘In recruiting Uber I was looking for an agency who understood how to create powerful emotional narratives around a brand. Traditional advertising in higher education is student recruitment focused. I wanted to work with an agency that would complement my own team and seek to shake up traditional notions of university marketing. Uber have helped us weave stories about the fundamental difference our organisation can make to the world whilst inspiring people.’ Adam Lumb - The University of Sheffield, Head of Marketing.

Styling from the ground up Our 5 year fitting guarantee should see you through umpteen tv dinners, sleepovers, playtimes, yoga dvds and cup finals. New look. New Allied. Visit www.alliedcarpets.com today.

Carpets & Flooring

Allied. ‘Styling From The Ground Up’ campaign. POS.

Allied. E-commerce Website & Online Display Advertising.

BAFTA. 2009 & 2010 Film Awards Tickets, Menu & Outdoor Poster Campaign.

‘In 10+ years at BAFTA I thought it was the best pitch ever in terms of marrying a mechanic with gorgeous design.’ Lisa Prime - BAFTA

BAFTA. 2009 & 2010 Film, Television, Craft & Video Games Awards Tickets.

The Range. ‘Bringing Christmas Home’. TV & Outdoor. Website & Email Campaign.

Screen Yorkshire. Corporate Brochure.

Hillarys. Branding redesign including Guidelines, Press Adverts, Direct Mail & Online communications.

Hillarys best ever blinds

Hillarys best ever blinds

DON’T MISS OUT!

DONT MISS OUT!

100’s of blinds up to

HALF

PRICE

It’s easy as... 1. Free measuring. We pop round to show you samples and give a no-obligation quote 2. Free fitting. We professionally fit your madeto-measure blinds at a time that suits you 3. It’s so easy. All you need to do is relax and enjoy your new look windows

100’s of blinds up to

HALF

PRICE

It’s easy as... 1. Free measuring. We pop round to show you samples and give a no-obligation quote 2. Free fitting. We professionally fit your madeto-measure blinds at a time that suits you 3. It’s so easy. All you need to do is relax and enjoy your new look windows

Hurry - Offer ends soon!

Hurry - Offer ends soon!

0800 916 1074

0800 916 1074

Lines open 8.30am-9pm weekdays, 9am-5pm weekends

Lines open 8.30am-9pm weekdays, 9am-5pm weekends

www.hillarys.co.uk

www.hillarys.co.uk

Section 4.3

Section 4.4

Colour: seasonal colour palette

Colour: generic colour palette - tints

Summer Sale (June)

The 6 colours in the generic colour palette can be tinted to produce variations, please make sure you do not reverse white type out of less than a 50% tint of any colour.

PMS 382

PMS 2985

Before using the generic colour palette please ensure that you have read the colour palette usage rules in Section 4.2.

PMS 1375

PMS 484

PMS 235

The colour(s) shown on this page and throughout this manual have not been evaluated by Pantone, Inc. for accuracy. They therefore may not match the PANTONE Colour Standard.

PMS 7421

90%

90%

90%

90%

90%

90%

70%

70%

70%

70%

70%

70%

50%

50%

50%

50%

50%

50%

30%

30%

30%

30%

30%

30%

10%

10%

10%

10%

10%

10%

Consult current PANTONE Colour Publications for accurate colour. PANTONE® is the property of Pantone, Inc.

PMS 012

PMS 151

PMS 80% 124

C 0 M 4 Y 100 K 0 R 255 G 232 B 0 Web ffe800

C 0 M 48 Y 95 K 0 R 248 G 151 B 40 Web f89728

C 0 M 22 Y 80 K 5 R 242 G 190 B 74 Web f2be4a

Summer Yellow

The colour(s) shown on this page and throughout this manual have not been evaluated by Pantone, Inc. for accuracy. They therefore may not match the PANTONE Colour Standard. Consult current PANTONE Colour Publications for accurate colour. PANTONE® is the property of Pantone, Inc.

Light Tan

Newport Orange

PMS 485

PMS 032

PMS 183

C 0 M 100 Y 100 K 12 R 211 G 25 B 32 Web d31920

C 0 M 90 Y 86 K 0 R 255 G 0 B 0 Web ff0000

C 0 M 59 Y 17 K 0 R 243 G 135 B 159 Web f3879f

Sale Red

Newbury Red

Rose Pink

Red Hot Sale (July)

Hillarys 4.3 Colour: generic colour palette - tints P26

Hillarys 4.4 Colour: seasonal colour palette P28

Section 5.1

Section 5.3

The graphic system: backgrounds

The graphic system: core communications

The graphic system which can be applied in all Hillarys communications is derived from the elements in the Hillarys logo.

To the right is an example of a piece of core communications. There are a few design implementations which make it different from an affluent design.

Headline is in colour from seasonal palette

The background used must be created from the appropriate colour palettes, they can be created from scratch or a previous version re-colored. These backgrounds can be used on all Hillarys communications but must follow certain rules, these can be found on the next page.

Teal background used in corporate communications

Colour specific backgrounds created from the seasonal palette

These can be acquired from Hillarys marketing department on:

• The headline should be in a colour from the seasonal palette. •T  he main image box is inset so a boarder of the background can be seen. •T  he main white heading bands start from the edge of the image box. •T  he offers are bigger and brasher so they shout out more. •T  he rounded box graphics float above the image but help tie in the key messages. •T  he call to action always appears in the footer of the background. •S  econdary offer box tinted with no transparency.

White heading band starts from edge of image box

Hillarys best ever blinds DONT MISS OUT!

Rounded box graphics tie in key messages

Secondary offer box tinted with no transparency using Museo 500

Image box inset from the edge

100’s of blinds up to

HALF

PRICE

Big loud offer graphic - Museo 900 font

It’s easy as... 1. Free measuring. We pop round to show yousamples and give a no-obligation quote 2. Free fitting. We professionally fit your made-to-measure blinds at a time that suits

Descriptive message in 80% transparent box with Interstate font

3. I t’s so easy. All you need to do is relax and enjoy your new look windows

Hurry - Offer ends soon!

Tel: ??? ??????? Email: [email protected]

Call to action in footer

0800 916 1074 Lines open 8.30am-9pm weekdays, 9am-5pm weekends

www.hillarys.co.uk

Sale background used in sale specific communications

White plus a colour from the seasonal palette

Hillarys 5.1 The graphic system: concept P33

Hillarys 5.3 The graphic system: core communications P35

Section 5.4

The graphic system: affluent communications Headline should be in white

To the right is an example of a piece of affluent communications. There are a few design implementations which make it different from an core design. • The headline should be in white. •T  he main heading bands start from the edge of the page and should be a colour from the seasonal palette. •T  he main image box is always full bleed, which then leaves a background footer for the call to action. •T  he offers are subtle and understated, more up market. •T  he rounded box graphics float above the image but help tie in the key messages. •S  econdary offer box use 80% transparent boxes so they tie in with the image.

Heading band starts from the edge of the page and is in a colour from seasonal palette but on a ‘multiply’ effect

Hillarys best ever blinds DON’T MISS OUT!

Secondary offer box use 80% transparent boxes so they tie in with the image using Museo 500

100’s of blinds up to

HALF

PRICE

Section 6 Photographic Principles

Offers are subtle and understated

It’s easy as... 1. Free measuring. We pop round to show you samples and give a no-obligation quote

Rounded box graphics tie in key messages

2. Free fitting. We professionally fit your made-tomeasure blinds at a time that suits you 3. It’s so easy. All you need to do is relax and enjoy your new look windows

Hurry - Offer ends soon! Call to action in footer

Image box bleeds from the edge

The main image box has rounded corners just at the bottom. Bleed should be set up like this.

0800 916 1074 Lines open 8.30am-9pm weekdays, 9am-5pm weekends

www.hillarys.co.uk

Hillarys 5.4 The graphic system: affluent communications P36

Section 6.2

Section 6.3

Photographic principles: product images

Photographic principles: affluent lifestyle images

The Hillarys product photographic style represents home environments in harmony with contemporary living. All newly commissioned photography shoots require careful consideration and professional art direction, this type of image will form the focus of all core and affluent communications.

This is a vital component in terms of Hillarys tone of voice and look. The lifestyle imagery is not to be used at the expense of hardworking product images of the blinds themselves but can be used to slightly alter the current tone of the work by using them as small cameo’s.

Interiors are to be shot and portrayed as warm, comfortable and stylish environments.

This instantly adds a slightly warmer, softer touch to communications. It’s also a route into a higher demographic status and can have a major bearing on the success of unifying and strengthening the brand.

Content Photographic subject matter varies according to audience. Treatment All photography must be vibrant and colourful. Interesting crops can be applied to enhance plain room settings.

(To be used on affluent style communications only).

Hillarys 6.2 Photographic principles: product images P41

Hillarys 6.3 Photographic principles: product images P42

Codemasters. Lord of the Rings. Press Ad Campaign, Website & Cinema/TV Ad.

DFS. Various Campaigns. Outdoor and Online Banner Advertising.

DFS. ‘Pass it On’ Campaign. TV.

Booths. Various Campaigns. POS, DM & TV.

“We felt Uber’s approach to the pitch was both innovative and creative and are working closely with Uber to develop the Booths brand and further enhance our marketing communications strategy.” Sarah Burns - Marketing Director

Midway. Wheelman. Key Art, Pack Design, Press Ad, POS & TV Campaign.

Ink Films. Branding, Stationery and Website.

B Braun Medical Limited. Corporate Brochure.

Netto. Direct Mail Leaflet & Instore POS.

Greencore.  Foo-go. Brand Identity, Packaging, POS, Digital & Website. Weight Watchers. Packaging Re-brand and Photography.

“It has bee on this new confident it to sta emphasises product. W with Rich

en great working with Uber design for Foo-Go. The new, look for the brand will help and out from the crowd and s the premium quality of the We look forward to working h Uber again in the future.” hard Esau - Head of Marketing

Random House Publishing. ‘I, Alex Cross’. Sampler.

Sega. The Club. Key Art, Pack Design, Press Ad Campaign & Trailer.

Midway. Stranglehold. Pack Design, Press Ad Campaign, POS, Brochure & Key Art.

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ORCHESTRA

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IRELAND

CROSS BORDER

CROSS BORDER

ORCHESTRA

ORCHESTRA

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IRELAND

Kazakhstan Government. Global TV Campaign & Press.

Uber. Promotion.

Über Client List

Activision Blizzard Allied Atco Qualcast BAFTA Best Western Bethesda Booths Boss Model Management Casio DFS Foo-Go Greencore Habitat Hillarys Blinds HL Brown Morphy Richards Netto Phoenix Dance Theatre Random House Screen Yorkshire Sega Sheffield International Venues Teacher Training and Development Agency The Range The University of Sheffield Warp Films Warner Bros. Weight Watchers

Contact Alan or Richard [email protected] +44 (0) 0114 278 7100 www.uberagency.com