1/20/2016

Outpacing the Market: Global Leading-Edge Retailers to Watch

Ebeltoft Group – Global Retail Experts We are unique in our ability to combine global retail expertise with deep local insight and convert this to innovative and practical solutions. Ebeltoft Group and its member companies work extensively with retailers and brands around the world. - A team of 588 retail experts - Offices in 24 countries - 25 years working with the industry

Denmark France Germany Italy Ireland The Netherlands

Portugal Romania Spain Switzerland Turkey UK

Brazil Canada Mexico USA

Australia China India Russia

Singapore South Africa Thailand Vietnam

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“We are all looking for the magic formula. Well, here you go: Creativity + Iterative Development = Innovation.” – James Dyson, Founder, Dyson Strategy I Internationalisation I Cross Channel I Innovation I Consumer Insights

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Key Trends & Innovation in Retail

Key Trends and Innovation

Product Makes the Difference

Customer Makes the Difference

Experience Makes the Difference

Technology Makes the Difference

Sustainability Makes the Difference

Price Makes the Difference

Convenience Makes the Difference

Strategy I Internationalisation I Cross Channel I Innovation I Consumer Insights

Product Makes the Difference The foremost factor of success in retail will forever be the relevance of the range: • Exciting innovative formats should be based on highly differentiated assortments • Curated range and new ways to help customers choose the best solution are the driver of many retail innovations

Strategy I Internationalisation I Cross Channel I Innovation I Consumer Insights

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Muji, Japan

Strategy I Internationalisation I Cross Channel I Innovation I Consumer Insights

Strategy I Internationalisation I Cross Channel I Innovation I Consumer Insights

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Strategy I Internationalisation I Cross Channel I Innovation I Consumer Insights

T2 Tea,Australia T2 Tea

Strategy I Internationalisation I Cross Channel I Innovation I Consumer Insights

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Strategy I Internationalisation I Cross Channel I Innovation I Consumer Insights

Customer Makes the Difference • Customers want to be a part of your success and help drive the car to create products. • Retail is no longer just attempting • “customer-facing” strategies, it is about inventing tomorrow together with the customers.

Strategy I Internationalisation I Cross Channel I Innovation I Consumer Insights

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Made, U.K.

Made.com

Strategy I Internationalisation I Cross Channel I Innovation I Consumer Insights

Strategy I Internationalisation I Cross Channel I Innovation I Consumer Insights

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Creyate, india

Creyate, India.

Strategy I Internationalisation I Cross Channel I Innovation I Consumer Insights

Experience & Passion Make the Difference The “interactive journey” will likely become the very heart of retail marketing, as retail stores become a gathering place around the brand experience.

Strategy I Internationalisation I Cross Channel I Innovation I Consumer Insights

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Starbucks

Starbucks Roastery, U.S. Strategy I Internationalisation I Cross Channel I Innovation I Consumer Insights

Strategy I Internationalisation I Cross Channel I Innovation I Consumer Insights

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Strategy I Internationalisation I Cross Channel I Innovation I Consumer Insights

Markthal Rotterdam, Netherlands Markthal Rotterdam

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Strategy I Internationalisation I Cross Channel I Innovation I Consumer Insights

Electro Mart, South Korea

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Strategy I Internationalisation I Cross Channel I Innovation I Consumer Insights

Strategy I Internationalisation I Cross Channel I Innovation I Consumer Insights

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Technology Makes the Difference Many of the most disruptive ideas are “technology-intensive,” aimed at providing more access to product, more experience, more convenience, or more anything that generates excitement.

Strategy I Internationalisation I Cross Channel I Innovation I Consumer Insights

Echo Park, U.S. Echopak

Strategy I Internationalisation I Cross Channel I Innovation I Consumer Insights

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Strategy I Internationalisation I Cross Channel I Innovation I Consumer Insights

Undiz, France

undiz

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Strategy I Internationalisation I Cross Channel I Innovation I Consumer Insights

Sustainability Makes the Difference Some exciting innovations in retail consider sustainability to be at the core of their value proposition. Retail should not be only about making money, it should be about serving a vision and helping people to live better.

Strategy I Internationalisation I Cross Channel I Innovation I Consumer Insights

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Whole Foods Market, U.S.

Strategy I Internationalisation I Cross Channel I Innovation I Consumer Insights

Strategy I Internationalisation I Cross Channel I Innovation I Consumer Insights

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Whole Foods

Strategy I Internationalisation I Cross Channel I Innovation I Consumer Insights

Vigga

Vigga, Denmark

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Price Makes the Difference Inventing new ways to lower costs and prices has always been a major innovation driver (the famous “retail wheel”). This remains true, but many of the innovative low-price formats rely on different models, like rental, second life and reuse, etc.

Strategy I Internationalisation I Cross Channel I Innovation I Consumer Insights

Lunettes Pour Tous, France Lunettes

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Strategy I Internationalisation I Cross Channel I Innovation I Consumer Insights

Convenience Makes the Difference There is still room for innovations that make life easier, simpler, quicker, not necessarily trying to create stimulation nor excitement, but trying to make the retail interaction seamless, frictionless, less effort or timeconsuming. The “less retail” trend is still alive!

Strategy I Internationalisation I Cross Channel I Innovation I Consumer Insights

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Penguin Pick-Up, Canada penguin

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Strategy I Internationalisation I Cross Channel I Innovation I Consumer Insights

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VIGGA - a subscription service that enables parents to lease organic kid’s wear through a circular model, saving time, money and resources.

For ten years I thought I did the right thing... 42

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A few facts… Americans buy 400% more clothes than 20 years ago1 in UK 30% of the clothes has not left the closet the past years2 Danish young people tend to buy new clothes instead of washing their old.3

Our target group is no better babies outgrow 8 clothing sizes the first 2 years of their lives parents buy more than 270 pieces of clothes during this time the clothes are used 5-10 times.4

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Today’s fashion consumption is broken overexploitation of resources use of hazardous chemicals business which kills massive waste from the throwaway society.

Let’s fix it VIGGA helps solve major global issues with a unique circular business model makes high quality and sustainability the main business driver instead of a business killer is a prime example of a new and attractive way to consume democratizes quality and build community awareness.

From waste water to drinking water. Vigga drinks the waste water from the organic VIGGA™ production.

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How VIGGA works 1) sign up monthly fee: $50

3) delivery to parcelshop

4) customer pickup

2) shipping 5) usage time (from 1 to 6 month according to clothing size/growth of child)

10) back in picking stock

9) eco certified cleaning of clothes

8) quality control of returned clothing

6) sign in. A new delivery and pickup is planned 7) customer pick up new collection / return the outgrown collection

All set to disrupt the market With VIGGA you get: best organic quality at the lowest price point at the market clothes that are replaced as your child grows, then eco-labelled cleaned to look new and leased to the next baby service and convenience to free up more time with your child a meaningful alternative to the mindless throw-away society, that minimize the resource consumption by up to 80 percent and help give future generations the same possibilities as we have.

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Customers love VIGGA »Kære Vigga, Vi har nu modtaget pakken. Og… WOW. Det er simpelthen så skidehamrende lækkert og pænt og i en virkelig god kvalitet. Vi var helt rystede – på den gode måde. TAK! Vi har talt rosende om Vigga i vores netværk – og fortsætter med at gøre det. Mange venlige hilsner, Martin« »It is simply so goddamn nice and neat and in a really – Mail fra VIGGA kunde. good quality. We were completely shocked - in a

Very good service, it is easy to exchange the clothes in the parcel shop… »Rigtig god service, det er nemt at skifte størrelse via pakkeshop og der er altid søde Vigga-piger i telefonen når man ringer til kundeservice« – Besvarelse i spørgeskema om oplevelsen med VIGGA tøjet.

good way. THANK YOU!«

»It's good for you. For me. For our children. For our earth. just good«

»We will in all ways recommend it to other parents who think of their child and the planet and like to have quality and something nice to look at«.

pleased with how easy it is #circulareconomy #welovevigga

#myfirstfathertweet

»Hej Peter og Vigga! Tak for mailen. Jeg er vild med at I tager skridtet videre og bruger jeres kunder som den bedste reklame for jeres produkt. Og jeg vil uden videre fortsætte med at give jer de aller bedste anbefalinger, uanset om der er gratis gaver eller ej! For jeres koncept er helt fantastisk og vejen frem i vores "smid ud/køb nyt" samfund, hvor vi er nødt til at tænke på vores børn, børnebørn etc. fremtid, og jordens resourcer holder ikke evigt i dette tempo. At jeres tøj er smukt design og lækker kvalitet er blot et plus, for jeg føler jeg gør noget godt for jordens ressourcer ( og min baby ) ved af vælge Vigga, end ved at bruge oceaner af penge på tøj, for så at smide det ud, eller til genbrug, uden at være sikker på hvor det i virkeligheden havner. Det I gør, tror jeg på og ved det er vejen frem for os og verden, så tak for det:-) Kh. fra Ditte og Hannibal Og tak for altid vidunderlig god service« What you do, I believe in and knowkunde it's theadspurgt way forward for us i – Fra VIGGA om indhold and the world, so thank you for it RAF program. :-)

Thank You! For more information:

For more information:

For more information:

Simon Cartey, Vice President, Store Planning and Design, Toys“R”Us, U.S.

Neil Stern, Sr. Partner T 312.784.2512 | M 312.953.3624 [email protected]

Vigga Svensson, Co-founder, T +45 27243909 [email protected]

For media inquiries, please contact: 973-617-5900 or [email protected]

Peter Svensson, Co-founder, T+45 22665595 [email protected]

FYIO - For Your Information Only All rights reserved © VIGGA.us A/S All other logos, products, and company names mentioned are trademarks of their respective owners.

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