OUR STORIES.

We work with our clients to uncover their remarkable, yet untold stories, and we build campaigns that share these stories.

CORNERSTONE SCHOOLS ENROLLMENT CAMPAIGN

WE ALL AGREE

CHILDREN ARE OUR FUTURE.

Ensuring the solid education of that future is no easy task. Our campaign with Cornerstone Schools allowed us the flexibility to show how they use their community to do just that. We attended the events that parents would attend in order to explain to them first hand what the mission is, and spread the message online to start a dialogue.

OUR GOAL

200 students Enroll students, fill classrooms, and build awareness of the Cornerstone brand.

For months we spoke with families, rallied supporters, and shared what Cornerstone had to offer.

THE BEST EDUCATION IN METRO DETROIT.

enroll.cornerstoneschools.org campaign specific lead-capture site

The school’s amazing! The students are amazing! The teachers are amazing! So we created a full campaign that showed just how amazing Cornerstone really is.

campaign handouts updated branding for outreach

JOURNEY TO ENROLLMENT INTRODUCTION

Radio Spots

Mass Media

12 Billboards 40+ Transit Ads

SPREAD THE GOSPEL Targeted engagement

Social Media Digital Engagement Facebook Ads

PERSONAL CONNECTION Enroll

#1

OPEN THE DOORS Cornerstone Open Houses

Face-to-face Community Outreach

10% ATTENDEE

CONVERSION

CORNERSTONE AT HOME

200 YARD SIGNS distributed to Cornerstone Families

R E S U LT S

Every step of the way, our campaign has been about showing people what the most important part of Cornerstone Schools is:

THE STUDENTS

211 students ENROLLED

47,945,061 CAMPAIGN IMPRESSIONS

TWO ADDITIONAL EARLY CHILDHOOD CLASSES ADDED

FIRST ENROLLMENT INCREASE IN 3 YEARS

THERE MAY NOT BE A WORD FOR WHAT YOU DO, B U T T H E R E I S A S T O R Y.

E M AG I N E T H E AT R E S SOCIAL MEDIA CAMPAIGN

MOVIES. BOWLING. GAMES. FINE DINING. EMAGINE ALMOST HAD IT ALL.

THE ONLY THING MISSING,

T H E Y D I D N ’ T H AV E A VO I C E .

EMAGINE IS NO LONGER JUST MOVIES. They’re bowling, food, events, and fun, and we aimed to show that.

We changed the voice of Emagine! The goal was to get visitors excited. We wanted them talking. We wanted to know why they love coming back. And we wanted them to experience all that Emagine had to offer.

T H E E M AG I N E VO I C E A N D I M AG E Emagine is an entertainment complex for adults to spend their evenings. We crafted the look to be sleek and sophisticated. Our new messaging spoke to their true offerings. Play. Dine. Emagine.

From social media ads to movie preroll and signage, Emagine now had a uniform presentation.

L I F E - LO N G F R I E N DS BUILDING A DATABASE AND CUSTOMER LOYAL When the Hunger Games, Mockingjay Part 1 was in theaters, we ran a contest focused on the winner getting a private screening with 50 friends.

Copy and Design inspired by Hunger Lead Capture intergrated into facebook

Games

WE FOUND EMAGINE’S VOICE AND MADE A REAL CONNECTION WITH MOVIE GOERS AND FANS.

975,292 TOTAL REACH* *Facebook Reach

OUR CAMPAIGN

Previous Campaign 444 New Likes

Jan.

Feb.

March

Apr.

May

988 New Likes

619,026 Total Reach

June

July

975,292 Total Reach

Aug.

Sep.

Oct.

Nov.

Dec.

Jan.

HUNGER GAMES CONTEST

222% INCREASE

157% INCREASE

1,327 Contest Entries

in New Likes

in Total Reach

During 17-day Period

Facebook

Facebook

Engaging and exciting conversations with consumers proved most effective in the theater and digital space. The methods that we used were so well received, that they are still in use by Emagine today.

OUR SHORTS.

Sometimes, it’s the short stories that leave the most lasting impressions. For the shorter campaigns that need support, we provide the tools needed to deliver the greatest and most memorable impact.

U AW - F O R D

INTERNAL DATA COLLECTION - WEB APP

EASY. INTUITIVE. MULTI-PURPOSE. We created a Web App for the UAW-Ford to gather relavant information on their members and lay the ground work for future communication.

Tablet Version

U AW - F O R D

INTERNAL DATA COLLECTION - WEB APP While the Tablet version is designed to be administered by staff, the mobile version is designed for member use.

Mobile Version

G DA H C

REBRAND - BRAND DEVELOPMENT

Before

After

A BRAND 70 YEARS IN THE MAKING. The reimagined GDAHC brand uses bright colors and shapes inspired by the medical industry. The bold and clean nature of the branding allows it to stand out.

G DA H C

REBRAND - BRAND DEVELOPMENT

MEMBERSHIP OUTREACH VIDEOS

Membership Outreach

Animated PSA

SAGA’S HEROES (OUR CLIENTS)

Tales of heroes are shared and declared. We work closely with our clients to ensure that tales of their remarkable moments are heard and spread to the masses.

2015 CLIENTS

YO U R S A G A S TA R T S T O D A Y.

277 Gratiot Ave. Suite 600 Detroit, MI 48226 (248) 867-3011 [email protected]