Welcome to Sealy
...and has been steadily growing for over 100 years. We can trace our origins back to the late nineteenth century and the original cotton-filled mattress produced by Daniel Haynes in the town of Sealy, Texas. In 2013 Sealy Inc merged with Tempur in the USA to create a company that operates in over 50 countries worldwide. Our beds and mattresses can be found everywhere from Canada to Japan, from Brazil to South Africa and from South Korea to here in the UK where we have operated since 1974.
Contents HERITAGE DEEPER SLEEPER ETHOS QUALITY MATTERS SCIENCE OF SLEEP INNOVATION WORLD OF SPORT ENDORSEMENTS WHICH? PRODUCTS BRAND MARKETING DIGITAL INNOVATION
Our heritage is hugely important to us. We are very fortunate to have our home cushioned in the beautiful surroundings of the Lake District. From the heart of a little Cumbrian town named Aspatria, we employ around 330 people and make an astounding 3,500 mattresses and beds a week - all from our 160,000 sq ft factory.
Here at Sealy, we have a very simple mission: to help all our customers become Deeper Sleepers. And it’s so much more than just a hollow philosophy or something we hang on the walls. This mission literally drives everything we do. The importance of sleep is at the heart of Sealy and thanks to our intense research, we really do understand how the body works. We know that it’s quality of sleep, not quantity, that our body needs to perform and recover and consistent lack of good sleep can hinder mental sharpness, productivity, emotional balance, as well as many other brain and physical functions.
Become a Deeper Sleeper Go to sleep Quicker, stay asleep Longer
Some call it an 'ethos'
others a Mantra
We’ve heard people describe it as the ‘philosophy’ and even ‘the house rules’. This is not only what Sealy believes in, but it’s what we make considered decisions around every working day, these beliefs are the veins which run through our product, our staff and the way we do business. We trust in our beliefs that:
Sealy should exceed the highest standards for QUALITY, safety, product traceability and fire retardancy. That is why we can boast a ten year combined guarantee and warranty on all our beds and mattresses.
Sealy wants everyone to be a DEEPER SLEEPER. We want our customers to get to sleep quicker and stay asleep for longer; waking refreshed and ready to take on the world. Hence why we invest a considerable amount of time and money into product research and development.
Innovation is at the heart of Sealy, we should be the INNOVATORS in our field. We call upon our worldwide connections to bring the latest technologies from around the globe and produce the very latest advance sleep systems right here in the UK.
We are very proud of our commitment to quality. As the no1 bed brand in the world we feel it is important to lead the campaign for quality on behalf of the bed industry. As part of the Silentnight Group we are fortunate to utilise the only in-house SATRA accredited testing lab in the UK, where our sleep experts put every component and finished product through its paces. Quality materials • Quality products • Quality service • Giving you quality sleep
World Class Standards & Corporate Responsibility Certified by the Forest Stewardship Council (FSC) We adhere to all Fire Regulations
On-going commitment to all our Health & Safety Regulations
Rigorous product testing and research in our on-site laboratory Totally REACH* compliant and covered by the Oeko-Tex® Standard 100 Full membership of the Furniture Industry Sustainability Programme Member of the National Bed Federation – approved supplier ©
* Registration, evaluation, authorisation & restriction of chemical regulations
Whatever your age, size or lifestyle, whether you’re a trained athlete or busy working mum, we know that if you enjoy deeper sleep, your body is much healthier and more importantly, happier. And at the end of the day - making our customers feel healthier and happier is what makes us sleep at night. At Sealy we invest in far more than just producing outstandingly good beds. Our worldwide presence means we can call upon technological developments around the globe to bring the most advanced sleep systems to the bedrooms of our customers in the UK.
THE SCIENCE OF SLEEP
Sealy continue to lead the way with product innovation, our patented technology still continues to excel in the industry. Whether it is the latest in fabric technologies, state-of-the-art design or pioneering sleep solutions, where Sealy leads others follow.
Sealy’s range of ‘Smart Fibres’ mattresses with Purotex hold Allergy UK’s Seal of Approval endorsement and give those suffering with allergy’s the confidence to choose the right mattress. Adaptive is an intelligent textile technology changing passive textiles into textiles capable to respond dynamically to environmental changes like temperature and moisture level. Geltex® is an innovative combination of an extremely elastic gel and air-permeable foam, which brings previously unknown sleeping comfort to everyone who truly appreciates the value of healthy sleep.
UniCase
Edgeguard
Tencel
7 zonal support
Zero Deflection
Inside every Sealy mattress you will find an innovative and scientifically advanced core. Whatever sleeping surface you desire or comfort rating you prefer, our state-of-the-art spring technologies can tick everyone's box for what they may require. There are three spring systems used throughout Sealy's bed ranges, each designed to offer particular aspects of support and comfort.
PosturePocket All the support of Posturepedic. All the comfort of Pocket.
Posturetech CS (Core Support)
Orthopaedically Superior Support without compromising comfort
Posturetech ZD (Zero Deflection) Our most supportive spring system. Ideal for people of above average statue
Sporting success and sleep are intrinsically linked. Whether you’re in training to be the best or recovering from injury, sleep is vital for your health and wellbeing as it restores the brain and activates the healing process, rehydrating your spinal discs. We are dedicated to promoting deeper sleep and have developed our World of Sport with this in mind. We’ve drafted in a whole host of sporting heroes to advise you how to get the sleep you need to be on the top of your game.
Zoe Gillings-Brier, Britain’s No 1 Snowboard X athlete Andrew Holgate, Triathlete Kate Stalker, Physiotherapist David Haye, Heavyweight World Champion Zoe Smith, Olympic Weightlifter Joe Marler, Captain of Harlequins and prop for England Tom Heaton, Burnley FC and England International Goalkeeper John Dams, Head of Performance, Harlequins RFC Nick Easter, Harlequins and England International Neale Cranwell, Mr World and Mr Universe Mary King MBE, Olympic Medallist, World and European Eventing Champion Frank Bruno, former WBC Heavyweight Champion Joe Trayfoot, London Irish and U16 and U18 England International Flanker Burnley Football Club Harlequins RFC Vintage Clarets
We are exceptionally protective of our product and the superior standards we set, that’s why we only align ourselves and work in partnership with those who can also bring benefits to our customers.
Working in Partnership with the British Chiropractic Association
BCA - Chiropractic is a primary health-care profession that specialises in the diagnosis, treatment and overall management of conditions that are due to problems with the joints, ligaments, tendons and nerves, especially related to the spine. The BCA is the largest and longest standing association for chiropractors in the UK.
A O B
Allergy UK - Allergy UK is the leading national charity dedicated to supporting the estimated 21 million allergy sufferers in the UK. They provide a dedicated helpline, support network and online forum.
ORTHOPEDIC A D V I S O R Y
B O A R D
Orthopaedic Advisory Board - We have always been proud of our orthopaedic heritage, that’s why we created the Orthopaedic Advisory Board (which only Sealy has) so not everyone who works on our mattresses, are mattress experts, some are doctors.
The National Bed Federation is the recognised trade association representing UK manufacturers of beds and mattresses and their suppliers. As a member of the NBF we are committed to ensure all our beds and mattresses meet the strict UK quality and flammability regulations.
It’s an achievement in itself to be awarded with a Which? Best Buy, but to hold the accolade for not just one, but two consecutive winners is an extraordinary achievement – one that shows Sealy’s commitment to attain best in class product.
This year our
Napoli 1200 was awarded the Which? Best Buy for Pocket Sprung Mattresses, for the third year running.
In the latest round of Which? tests our
Teramo 1400
went head-to-head against 28 other mattresses, (not just Pocket) and they decided our Teramo was
“the best mattress we’ve tested in years”
Sealy has always been synonymous with beds that have orthopaedically correct design. Indeed we have a rich heritage in engineering sleep systems that can boast of being firm yet incredibly comfortable. Our Ortho Collection has been specifically designed for anyone who prefers a very firm sleeping surface. They are also ideal for people of above average stature.
“My Sealy bed is an absolute knockout... know what I mean?!” Frank Bruno, former WBC Heavyweight Champion
The award-winning Pocket range encompasses all the support you would expect from Sealy Posturepedic with the luxurious sleeping experience of a pocket spring bed. You truly can have the best of both worlds! Featuring Unicase, a unique polyethylene system which envelops the pocket springs, enabling the sleeper to utilise the entire sleeping surface, without the fear of rolling off.
' having such great nights’ sleep.” Nick Easter, Harlequins and England International
The Sealy Posturepedic range is designed to eliminate the uncomfortable conditions of tossing and turning during sleep. Responding to body weight and pressure points. Mattresses in this range include our Core Support spring systems for an even weight distribution and 7 zones of foam to eliminate disturbance and aid restful sleep.
“After a hard day in the saddle, it’s great to get into a wonderfully comfortable bed.” Mary King MBE, Olympic Medallist, World and European Eventing Champion
Ergonomic in concept, the Profile mattresses are based on anthropometric studies which ‘profile’ the proportions of the human anatomy - and as such it is the first mattress that’s shaped to fit your body. Directional and variable zoning from head to toe means the mattress doesn’t have to be rotated. Offering exactly the right kind of support to shoulders and hips, and an area of increased lumbar support to ensure the spine is kept at exactly the right alignment throughout the night.
“Best bed I have ever had” Joe Trayfoot, London Irish and U16 and U18 England International Flanker
The Sealy Hybrid Collection is our most advanced Sleep System ever. Like all great ideas, Hybrid is both simple and effective, offering all the pressure relief that you would find in a “spring free” memory foam mattress combined with all the support you would expect from a Sealy Posturepedic. All Sealy Hybrid beds contain Geltex, our unique, patented, gel infused foam that is quite simply the most advanced sleeping material available. Geltex provides breathability, pressure relief and body support.
“Making sure I get a good night’s sleep is vital for my Olympic training programme and the last five years of sleeping on a Sealy has ensured that I am at peak performance.” Zoe Gillings-Brier, Britain’s No 1 Snowboard X athlete
Sealy Pillow Sealy Posturepedic range of pillows has been developed in response to our sleep survey to deal with the most common consumer sleep inhibitors. Sealy pillows are perfectly designed to suit small to large frames. Our spinal alignment pillow range support the head and neck such that the spine maintains a natural line.
Sealy Enhancer All our mattress enhancers are engineered around a simple premise: that quality of sleep is every bit as important as quantity of sleep. Mattress enhancers that are made to help you go to sleep quicker and stay asleep longer. Our bodies are not uniform so why should our mattresses be any different?
Whether it’s national advertising activity, original in-store POS solutions or groundbreaking marketing research. We aim to promote our brand through bespoke campaigns via a variety of marketing platforms, in only a way which Sealy could do.
Don’t take it from us, ask some of our retailers who now prefer utilising the expertise of our in-house digital team on how to drive traffic and sales digitally – as opposed to receiving financial incentives.
• High traffic volumes • Above average visitor times • Low bounce rate • Fantastic page engagement • High retailer click out percentage • Consistently strong conversion rates
DISCOVER YOUR PERFECT BED
FIND OUT ABOUT THE PERFECT SLEEP
We know that finding the right mattress can be difficult. To make your decision easier, we have devised four simple questions to help us recommend the perfect bed for you.
At Sealy, being the world's biggest bed brand means we invest more in thinking about sleep than anyone else. Our aim is to make you a deeper sleeper ...
Sealy Worldwide Canada United Kingdom
South Korea
Europe
United States
Japan Israel Mexico
Dominican Republic
Guatamala El Salvador Panama Colombia
Honduras
Puerto Rico
Taiwan Hong Kong Kuwait
Philippines
Venezuala
Malaysia
Saudi Arabia India Thailand
Peru
New Zealand
Singapore
Brazil
Australia Chile
Uruguay
South Africa
Argentina
We operate in over 50 countries and more people on the face of the planet sleep on a Sealy than any other bed brand.
A Sealy bed is sold somewhere in the world
every 3 seconds!
The World's NO.1 BED BRAND
www.sealy.co.uk
