Oticon Marketing Conference June 26 - 28 • Charlotte, NC

A high performance conference designed to accelerate your marketing

Agenda • June 26 - 28, 2015 Friday 7:00 – 8:00 PM 8:00 – 10:00 PM

Saturday 7:00 – 8:15 AM

June 26, 2015

1:15 - 2:00 PM

Welcome Reception - Pomodoro Room Dinner - Cypress Room

The branding and marketing programs you put in place are an important strategic decision requiring a large investment of your time and financial resources. This presentation will talk about how positioning of products and differentiating yourself through marketing can affect the financial health of your business. Learn how you can get the highest return on investment by effectively marketing your practice as a provider of premium health care.

June 27, 2015 Breakfast - Cypress Room Pit Row - Meet Strategic Partners - Conference Room Foyer Photo Op - Business Center

8:30 – 9:00 AM

Start Your Engines! Intro to Conference Nancy Palmere - Willow/Birch/Dogwood

9:00 – 10:15 AM

Brand Up! – Take Your Business to a Higher Level Guest Speaker -Karen Post - Willow/Birch/Dogwood

2:15 – 3:15 PM 3:30 – 4:30 PM

10:45 - 11:45 AM

Feeling frazzled and trying to keep up with everything? Are you working harder but barely getting ahead? Join the club. With today’s escalating consumer expectations and an ever-changing marketing world, it’s tough to stay at the top of your marketing game. In this session, you’ll discover new Oticon tools designed to improve your marketing efficiency and productivity.

Pick one of two : Branding Your Practice Karen Post - Cypress Room

Break/Pit Row - Meet Strategic Partners - Conference Room Foyer Photo Op - Business Center

This branding workshop will teach you how to audit your current efforts, develop a game plan for a distinct brand, and execute with strategic action for sustainable results.

Harnessing Insights & Creativity: Transform Your Marketing into a Competitive Advantage Sheena Oliver - Willow/Birch/Dogwood

Take the Pole Position Roger McGuire - Willow/Birch

While most marketers know their customers’ demographic profile, very few have insight into the perceptions, goals and concerns they must influence to win their customers’ business. In this session, attendees will gain an understanding of Oticon’s approach to consumer marketing and how consumer insights drive the creative development of marketing campaigns, which deliver powerful results and a competitive edge for hearing care practices.

This workshop will go more into more depth and show practical examples of how positioning of products and differentiating yourself through marketing can affect the financial health of your business. 4:45 - 5:00 PM

12:00 AM -1:00 PM

Lunch - Cypress Room 6:00 PM 6:30 - 9:30 PM

2

First Session Workshops Second Session Workshops Mandatory: How to Drive Consumer Engagement in a World of Marketing Overload Nancy Palmere -Dogwood

Move from product and features selling to emotional and benefit-driven results. Up your distinction, Up your essence, Up your relevance, and Up your presence. Learn the keys to building a stronger brand and to becoming the hearing solution provider of choice for your market. 10:15 – 10:45 AM

Take the Pole Position in Your Market. Why Premium Matters? Roger McGuire - Willow/Birch/Dogwood

Conclusions to Day 1/Rev up Your Engines for NASCAR Hall of Fame Nancy Palmere - Willow/Birch/Dogwood Depart Hotel (Rev up your engines for NASCAR Hall of Fame) NASCAR Hall of Fame Reception/Dinner/High Octane Activities 3

Sunday

June 28, 2015

7:00 – 8:00 AM

Breakfast - Cypress Room Pit Row - Meet Strategic Partners - Conference Room Foyer

8:15 – 9:30 AM

Driving New Digital Relationships Guest Speaker -Scott Klososky - Willow/Birch/Dogwood

Finding new customers and building strong ongoing relationships is key for any business. In order to grow with velocity in today’s market that means leaning to apply digital marketing and understanding the customer journey from a technology viewpoint. Scott Klososky is an expert at helping leaders learn new techniques for building a repeatable and predictable revenue model by integrating digital tools into the traditional sales process. 9:45 - 10:30 AM 10:45 - 11:30 AM

First Session Workshops Second Session Workshops Mandatory: Social Media Demystified Stephanie Young - Dogwood

Hear that? Those are your customers, and they’re talking. This is the magic of social media. Learn how to utilize this channel to help you engage with your existing customers as well as gain new customers. A wide range of social media marketing tactics and strategies will be discussed to help you optimize these tools. While there are many social platform this sessions will focus on the two most widely used, Facebook and Twitter.

Pick one of two : The Secrets of Lead Generation Success Jessica DeFauw

In today’s popular marketplace, hearing care providers can no longer rely solely on traditional marketing channels to drive traffic to their practices. This course will explore various online and offline lead generation strategies and how to effectively incorporate them into the successful hearing care practice.

Take the Pole Position Roger McGuire - Willow/Birch

This workshop will go more into more depth and show practical examples of how positioning of products and differentiating yourself through marketing can affect the financial health of your business. 11:45 - 12:00 AM 12:00 AM - 1:00 PM

Checkered Flag! - Closing Remarks Sheena Oliver Lunch & Departures - Cypress Room

Keynote Speakers Karen Post, President, Brain Tattoo Branding Since 2000, Karen has been on the professional, international speaking circuit and has been an active branding consultant and author. Prior to that she led an ad agency for nearly twenty years. Karen’s speaking work includes delivering keynotes, breakout sessions and facilitating programs for corporations, trade associations and business organizations around the globe. Her consulting practice advises commercial, nonprofit and individual brands. Karen has authored two books. Her latest book is Brand Turnaround: How Brands Gone Bad Returned to Glory . . . and the 7 Game Changers that Made the Difference will be out in late 2011 (McGraw-Hill). In 2004, Karen authored Brain Tattoos: Creating Unique Brands That Stick in Your Customers’ Minds that was published by AMACOM.

Scott Klososky, Founder of Future Point of View Scott Klososky specializes in helping leaders see the world in new was through his speaking, consulting and books. He has used innovation, velocity and future vision to build his own companies and advise clients. He uses the latest techniques for audience interaction while presenting concepts in ways that challenge attendees to think holistically in “high beam” ways to close mind gaps and bring teams together. Now he speaks worldwide to audiences of all sizes across a myriad of dynamic industries from Fortune 500 companies to universities, nonprofits and countless professional associations and coalitions.

Speakers Stats Jessica DeFauw MS, Business Development Manager, Oticon, Inc. Jessica DeFauw has a 15-year history in the hearing care profession includes a diverse mix of sales, marketing, and management roles. She has assisted hundreds of practices in implementing business and marketing strategies to support long-term growth. Her particular areas of focus include consultative sales training, online marketing and social media, and practice management software systems. She has been published in various professional journals and presented at many state and national conferences. Jessica holds a Bachelor of Science degree from Central Michigan University and a Master of Science degree in Audiology from Vanderbilt University. She also served as a dispensing audiologist at a private practice in Clarksville, Tennessee.

Roger McGuire, BA, Director of Business Development, Oticon, Inc. Roger McGuire has over 20 years of industry experience, having held positions ranging from special instruments distributor to manufacturer sales representative to product development manager. Previously Roger was Vice President of Professional Training and Education at American Hearing Aid Associates, and was responsible for curriculum, training and education and “best practices” development. Roger has also had articles appear in professional journals on a wide variety of practice management subjects. In his current capacity as Director of Business Development at Oticon Inc., Roger provides business planning and finance support, and helps customers maximize their purchasing power through supply agreements. Roger has a BA in history from Lewis and Clark College in Portland, Oregon.

Sheena D. Oliver, AuD, MBA - Vice President, Marketing, Oticon, Inc. She is responsible for Oticon’s overall marketing strategy, overseeing marketing, advertising and public relations initiatives across all product lines. As an audiologist, Sheena has a unique understanding of the day-to-day needs of hearing care professionals. As Manager of Oticon Pediatrics, she helped to establish Oticon Pediatrics as a distinct brand and valuable single source for optimal solutions for children with hearing loss. An alumna of the University of Pittsburgh, she earned a Doctor of Audiology degree from Salus University and a Master in Business Administration from Temple University. In 2014, Sheena was among the outstanding marketers inducted into the DMN Marketing Hall of Femme.

Nancy Palmere, BS, Senior Marketing Manager, Oticon, Inc. Nancy Palmere brings over 25 years of experience in marketing, advertising and public relations to her role as Senior Marketing Manager for Oticon, Inc. She is responsible for executing national consumer campaigns for Oticon’s premium products and developing strategic communications, marketing and advertising support for hearing care professionals across the country. She holds a Bachelor’s of Science degree in Marketing from Rider University and post-graduate certification in Special Events Marketing from New York University.

Stephanie Young, BS, Senior Digital Marketing Manager, Oticon, Inc.

4

Stephanie Young is the Senior Digital Marketing Manager for Oticon, Inc., responsible for the development and execution of all B2C and B2B digital strategies and initiatives to support and advance Oticon’s presence in the digital space. Stephanie has more than 19 years’ experience in online and offline direct marketing encompassing a broad range of digital programs and initiatives, including e-commerce, mobile marketing, social media, email marketing, SEO and SEM as well as online user experience for web and mobile apps. Stephanie holds a Bachelor of Science in Marketing from Rutgers University School of Business and has completed post-graduate studies in Direct and Interactive Marketing at New York University.

5

Pit Crew/Strategic Partners SureWay Marketing Services is the trusted source for service driven, results oriented, client focused, properly executed, consumer marketing promotions for the hearing aid industry. 866 783-9781 - www.surewayms.com

Blueprint Solutions is a software services company focus on providing leading software solutions for hearing health care providers. 877-686-8410 - www.blueprintsolutions.us Drive Navigators / Consumer Marketing

Hotel: Omni Hotel & Resort 132 E Trade St, Charlotte, NC‎ 28202 (704) 377-0400 http://www.omnihotels.com/hotels/charlotte

The Consumer Marketing Associates can make marketing fun, easy, and successful! Your CMA can provide you with personalized service to design a plan which is customized for you, your practice, your community and your goals.

Your practice is unique. Is your website? AudiologyDesign provides customized, professional web services for hearing practices across North America. 866-950-3571 - AudiologyDesign.com

Alt Studios combines creative and strategy to produce results-driven marketing. We offer research, planning, graphic design, copywriting, web design, PR, events, measurement/analysis and more. 866.840.6369 - www.altstudios.com

Healthy Hearing is the leading information and referral source for hearing aids and hearing loss on the internet.

For over 60 years Grason-Stadler (GSI) has been “Setting The Clinical Standard” in Audiometery, Tympanometry and hearing healthcare diagnostics. 800-700-2282 - www.grason-stadler.com Interacoustics designs and manufactures equipment across the whole audiological spectrum. Products range from small portable devices to full clinical instruments and can be found all over the world wherever hearing health care is practiced. 800-947-6334 www.interacoustics.us

Maico Diagnostics is the leader in hearing screening products, serving professionals for over 75 years. Our very popular EroScan Pro, is the industry’s first handheld OAE-Tymp combination device. 888-941-4201 - www.maico-diagnostic.com

The Oticon Hearing Foundation seeks to promote sustainable improvements in access to hearing care for in need people and communities around the world. www.oticonhearingfoundation.org.

OticonProductPortfolio

6

The Oticon Performance line can create highly personalized hearing solutions for your clients to improve their quality of life and overall satisfaction.

This program is approved by the International Hearing Society and its educational committee, the International Institute for Hearing Instruments Studies for 7.0 CEU hours.

Oticon is approved by the American Academy of Audiology to offer AAA CEUs for this activity. The program is worth a maximum of 0.7 CEUs. Academy approval of this continuing education activity does not imply endorsement of course content, specific products or clinical procedures. 7

People First

People First is our promise to empower people to communicate freely, interact naturally and participate actively

www.pro.oticonusa.com