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Openbravo - O2O Retail Strategy
© Axial Openbravo - O2O Retail Strategy © Axial O2O concepts O2O strategy How can IT help? O2O success stories Q&A Openbravo - O2O Retail Strateg...
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Jerome Marsh
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Openbravo - O2O Retail Strategy
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O2O concepts O2O strategy How can IT help? O2O success stories Q&A
Openbravo - O2O Retail Strategy
O2O Concepts
Money Customer
Product
Sales System in motion Openbravo China
O2O Concepts Customer
Online
Mobile
Offline
Store
Platform 2
Ecommerce
Buy
Sell
Browse
Browse
Social
Recommend
Buy
Buy
Hangout
Return System in motion Openbravo China
Shopping mall
Platform 1
O2O Concepts
Money Customer • • • •
Product
Channel 1 Channel 2 Channel 3 Channel 4
Sales System in motion Openbravo China
O2O Concepts Money Offline Cash
Card
Online Mobile
Card
Gateway
Credit
Ali wallet
Credit
Alipay
Debit
Tencent wallet
Debit
Paypal
Paypal Octopus System in motion Openbravo China
Cash (COD)
Tencent
O2O Concepts
Easiest payment Customer • • • •
Product
Channel 1 Channel 2 Channel 3 Channel 4
Sales System in motion Openbravo China
O2O Concepts
System in motion Openbravo China
Produce
Resell
Buy
Store
Transport
Consume
Package
Distribute
??
O2O Concepts
Easiest payment Customer • • • •
Unique Product
Channel 1 Channel 2 Channel 3 Channel 4
Sales System in motion Openbravo China
O2O Concepts Customer
Online
Mobile
Offline
Store
Platform 2
Ecommerce
Buy
Sell
Browse
Browse
Social
Recommend
Buy
Buy
Hangout
Return System in motion Openbravo China
Shopping mall
Platform 1
© Axial
O2O concepts O2O strategy How can IT help? O2O success stories Q&A
Openbravo - O2O Retail Strategy
O2O Strategy
Implement sales channels Facilitate multi-channel conversion To generate up-sell
System in motion Openbravo China
O2O Strategy Channels • User experience -> consistency • User journey -> conversions Decision making • Unification -> shared references • Analytics -> big data Integration • Consolidated P&L -> avoid internal competition • Channel / Geography matrix -> local conversions System in motion Openbravo China
O2O Strategy Offline - Online
System in motion Openbravo China
Bridges
Incentive
Push
•URL •QR Code •Terminals
•Discount •Gift •Service
•Proposed •Imposed
O2O Strategy Online - Offline
System in motion Openbravo China
Bridges
Incentive
Push
•Locator •Direction •Booking
•Service •Gift •Discount
•Proposed •Imposed
O2O Strategy O2O – Mid transaction conversion
On On On On System in motion Openbravo China
Checkout
Payment Delivery
Return
Off Off Off Off
O2O Strategy Online Market place – Online Brand Market
Brand owned
Place
Conversion
Logistics
Customer System in motion Openbravo China
O2O Strategy Online Social – Offline Commerce
System in motion Openbravo China
© Axial
O2O concepts O2O strategy How can IT help? O2O success stories Q&A
Openbravo - O2O Retail Strategy
How can IT help? Automation
Merchandising
CRM
• • • •
• • • • •
Catalog Prices Discounts Promotion
Supply chain • Central logistics • Tracking • Replenishment
System in motion Openbravo China
360 view Loyalty Profiling Clustering Targeted content
How can IT help? Agility
System in motion Openbravo China
Trend acceleration
Implementation
• Retail -> ecom -> mobile -> social • Frequent update • Quick implementation
• Priority driven • Quickest path to value • Continuous improvements
Data driven decisions
New business models
• Measure • Evaluate • Adjust
• • • • •
Multi-channel Multi-company Multi-currency Multi-language Multi-brand
How can IT help? IT Strategy
1. ERP Foundation
2. Channels
• Agile • Open • Central
• Well defined • Standard & rules • Integration • Conversion points
3. Intelligence • All data sources • Standardize • Analytics System in motion Openbravo China
How can IT help?
System motion Systeminin Openbravo motion China
23
How can IT help? Multi-channel Combined payment methods
Mobile
Reporting
Offline Support
Real-time Sync
Web-based
Customizable
© Axial
O2O concepts O2O strategy How can IT help? O2O success stories Q&A
Openbravo - O2O Retail Strategy
O2O Success stories
System in motion Openbravo China
franchisee network
O2O Success stories
Next steps
System in motion Openbravo China
O2O Success stories
Next steps
System in motion Openbravo China
O2O Success stories
Next steps
System in motion Openbravo China
O2O Success stories
Next steps
System in motion Openbravo China
© Axial
Openbravo - O2O Retail Strategy
© Axial
THANK YOU FOR YOUR ATTENTION
Openbravo - O2O Retail Strategy
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