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Openbravo - O2O Retail Strategy

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O2O concepts O2O strategy How can IT help? O2O success stories Q&A

Openbravo - O2O Retail Strategy

O2O Concepts

Money Customer

Product

Sales System in motion Openbravo China

O2O Concepts Customer

Online

Mobile

Offline

Store

Platform 2

Ecommerce

Buy

Sell

Browse

Browse

Social

Recommend

Buy

Buy

Hangout

Return System in motion Openbravo China

Shopping mall

Platform 1

O2O Concepts

Money Customer • • • •

Product

Channel 1 Channel 2 Channel 3 Channel 4

Sales System in motion Openbravo China

O2O Concepts Money Offline Cash

Card

Online Mobile

Card

Gateway

Credit

Ali wallet

Credit

Alipay

Debit

Tencent wallet

Debit

Paypal

Paypal Octopus System in motion Openbravo China

Cash (COD)

Tencent

O2O Concepts

Easiest payment Customer • • • •

Product

Channel 1 Channel 2 Channel 3 Channel 4

Sales System in motion Openbravo China

O2O Concepts

System in motion Openbravo China

Produce

Resell

Buy

Store

Transport

Consume

Package

Distribute

??

O2O Concepts

Easiest payment Customer • • • •

Unique Product

Channel 1 Channel 2 Channel 3 Channel 4

Sales System in motion Openbravo China

O2O Concepts Customer

Online

Mobile

Offline

Store

Platform 2

Ecommerce

Buy

Sell

Browse

Browse

Social

Recommend

Buy

Buy

Hangout

Return System in motion Openbravo China

Shopping mall

Platform 1

© Axial

O2O concepts O2O strategy How can IT help? O2O success stories Q&A

Openbravo - O2O Retail Strategy

O2O Strategy

Implement sales channels Facilitate multi-channel conversion To generate up-sell

System in motion Openbravo China

O2O Strategy Channels • User experience -> consistency • User journey -> conversions Decision making • Unification -> shared references • Analytics -> big data Integration • Consolidated P&L -> avoid internal competition • Channel / Geography matrix -> local conversions System in motion Openbravo China

O2O Strategy Offline - Online

System in motion Openbravo China

Bridges

Incentive

Push

•URL •QR Code •Terminals

•Discount •Gift •Service

•Proposed •Imposed

O2O Strategy Online - Offline

System in motion Openbravo China

Bridges

Incentive

Push

•Locator •Direction •Booking

•Service •Gift •Discount

•Proposed •Imposed

O2O Strategy O2O – Mid transaction conversion

On On On On System in motion Openbravo China

Checkout

Payment Delivery

Return

Off Off Off Off

O2O Strategy Online Market place – Online Brand Market

Brand owned

Place

Conversion

Logistics

Customer System in motion Openbravo China

O2O Strategy Online Social – Offline Commerce

System in motion Openbravo China

© Axial

O2O concepts O2O strategy How can IT help? O2O success stories Q&A

Openbravo - O2O Retail Strategy

How can IT help? Automation

Merchandising

CRM

• • • •

• • • • •

Catalog Prices Discounts Promotion

Supply chain • Central logistics • Tracking • Replenishment

System in motion Openbravo China

360 view Loyalty Profiling Clustering Targeted content

How can IT help? Agility

System in motion Openbravo China

Trend acceleration

Implementation

• Retail -> ecom -> mobile -> social • Frequent update • Quick implementation

• Priority driven • Quickest path to value • Continuous improvements

Data driven decisions

New business models

• Measure • Evaluate • Adjust

• • • • •

Multi-channel Multi-company Multi-currency Multi-language Multi-brand

How can IT help? IT Strategy

1. ERP Foundation

2. Channels

• Agile • Open • Central

• Well defined • Standard & rules • Integration • Conversion points

3. Intelligence • All data sources • Standardize • Analytics System in motion Openbravo China

How can IT help?

System motion Systeminin Openbravo motion China

23

How can IT help? Multi-channel Combined payment methods

Mobile

Reporting

Offline Support

Real-time Sync

Web-based

Customizable

© Axial

O2O concepts O2O strategy How can IT help? O2O success stories Q&A

Openbravo - O2O Retail Strategy

O2O Success stories

System in motion Openbravo China

franchisee network

O2O Success stories

Next steps

System in motion Openbravo China

O2O Success stories

Next steps

System in motion Openbravo China

O2O Success stories

Next steps

System in motion Openbravo China

O2O Success stories

Next steps

System in motion Openbravo China

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Openbravo - O2O Retail Strategy

© Axial

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Openbravo - O2O Retail Strategy