OOH 2016-2 Openbare Resultaten Résultats Publics
Number of CIM faces in the 48 urban centers by size
Network
Media owner
Size (m²)
Network billboards (14 days) Access500 Cover600 Belgium800 JCD SUPERSTAR NATIONAL JCD SUPERSTAR 48 More O'Ferrall 16m²+ More O'Ferrall Mega 16
Belgian Posters Belgian Posters Belgian Posters JCDecaux JCDecaux Clear Channel Clear Channel
8m²+10m²+20m² 8m²+10m²+20m² 8m²+10m²+20m² 8m²+20m² 8m²+20m² 16m² 16m²
14 14 14 14 14 14 14
490 568 696 673 619 416 747
Network billboards 36 m² & mix (14 days & 21 days) More O'Ferrall 36m² 100 More O'Ferrall 36m² B2B 80 More O'Ferrall Maxi Mix 520 More O'Ferrall Super Mix 440 JCD PRESTIGE 90 SENIOR (38m² & 21m²) JCD PRESTIGE 40 SENIOR (8m²)
Clear Channel Clear Channel Clear Channel Clear Channel JCDecaux JCDecaux
36m² 36m² 16m²+36m² 16m²+36m² 21m²+38m² 8m²
14 14 14 14 21 14
95 75 511 426 91 40
Urban furniture 2m² (7 days) Adshel Antwerp + Adshel Brussels Premium Adshel Gent Adshel Maximum XL Adshel Maximum XXL Adshel Optimum XL Adshel Stations City play JCD AUTHENTIC LADY JCD AUTHENTIC YOUNG JCD BOOSTER JCD BRUSSELS EVENT JCD BRUSSELS PLACE 2BE JCD BRUSSELS TO BUSINESS JCD CONSO JCD LOCAL LIEGE JCD TASTE JCD METRO HORIZONTAL JCD METRO DIGITAL
Clear Channel Clear Channel Clear Channel Clear Channel Clear Channel Clear Channel Clear Channel Clear Channel JCDecaux JCDecaux JCDecaux JCDecaux JCDecaux JCDecaux JCDecaux JCDecaux JCDecaux JCDecaux JCDecaux
2m² 2m² 2m² 2m² 2m² 2m² 2m² 2m² 2m² 2m² 2m² 2m² 2m² 2m² 2m² 2m² 2m² 2m² 2m²
7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7
350 150 250 2861 3032 2509 523 100 2295 2293 2561 150 150 150 579 250 2008 100 158
Urban furniture 8m² (14 days) JCD BRUSSELS8
JCDecaux
8m²
14
50
Technical card CIM 15-10-16 The CIM guarantees the validity of the given data, not of any processing they may be subsequently used for.
Duration
# Faces
Number of CIM faces in the 48 urban centers by size 48 urban centers Aalst Aarschot Antwerpen Arlon Ath Brugge Bruxelles Charleroi Deinze Dendermonde Diest Eeklo Eupen Geel Gent Halle Hasselt-Genk Herentals Huy Ieper Knokke-Heist Kortrijk La Louvière Leuven Liège Lier Lokeren Marche-en-Famenne Mechelen Mol Mons Mouscron Namur Nivelles Oostende Oudenaarde Roeselare Ronse Sint-Niklaas Sint-Truiden Tielt Tienen Tongeren Tournai Turnhout Verviers Waregem Wavre Grand Total
Indoor 2m² (Train + Metro)
Outdoor 2 m² AAL ARS ANT ARL ATH BRU BXL CHA DEI DMD DST EKL EPN GEE GNT HLL HAG HER HUY IEP KNO KOR LLO LEU LIE LIR LOK MEF MEC MOL MON MOU NAM NIV OST OUD ROE RON NIK TRU TLT TIE TON TOU TUR VER WAR WAV
208 67 3526 29 10 381 8490 1155 39 140 49 17 165 1560 10 778 131 66 58 207 502 260 2474 164 96 406 101 375 152 869 74 443 74 206 91 463 102 12 142 94 425 155 313 68 98 25 245
8 m²
10 m²
16 m²
2
8
56
54
41 5
657 10
248 2
66
29
6
2
8
10
39
1 44
8 36 1 8 15 466 18 8
43 5 7 1 2 10 16 12 16 5 3 17
12
16
12
30 4 6
4
2 3
2
15
7
4
1
8 7
781
6
899
Technical card CIM 15-10-16 The CIM guarantees the validity of the given data, not of any processing they may be subsequently used for.
2 53 5 19 1 2 1
14
24
12
17 14 13 113 6 1 12
12 4 2
4 182 103 3 1 1 2
17 m²
408
22 11 13 2 6 13 1 17 1 8 1 15 9 15 2 2 747
50
20 m² 59 14 237 29 13 25 537 412 25 24 7 7 9 11 136 22 92 14 19 11 8 82 108 50 480 21 21 8 64 9 129 42 74 11 32 17 71 20 85 17 4 47 15 72 24 70 23 17 3 324
36 m²
75
161 76
41
89
442
Total faces
%
285 81 4039 64 31 425 10765 1776 67 173 57 26 9 178 1940 42 904 146 88 70 217 629 398 76 3255 196 121 8 511 110 554 207 993 91 489 91 302 112 588 122 16 205 110 520 188 411 93 117 31 896
0,89% 0,25% 12,66% 0,20% 0,10% 1,33% 33,75% 5,57% 0,21% 0,54% 0,18% 0,08% 0,03% 0,56% 6,08% 0,13% 2,83% 0,46% 0,28% 0,22% 0,68% 1,97% 1,25% 0,24% 10,21% 0,61% 0,38% 0,03% 1,60% 0,34% 1,74% 0,65% 3,11% 0,29% 1,53% 0,29% 0,95% 0,35% 1,84% 0,38% 0,05% 0,64% 0,34% 1,63% 0,59% 1,29% 0,29% 0,37% 100%
Urban Furniture 2 m² (7 days) Estimated audience including all CIM street furniture in 48 urban centers (with 745 faces train + metro) Universe: total population 12+
Total number of panels: Global performances Population size Reach % GRPs OTS/GCF Contacts Reached indiv. Contacts transport means Pedestrian Cyclist Car Bus Tram Subway Train Other Contacts per motive Unknown Work/school Professional Shopping Family/friends Spare time Pick up Return home Personal Other Contacts per timeslice 06:00 - 08:00 08:00 - 10:00 10:00 - 12:00 12:00 - 14:00 14:00 - 16:00 16:00 - 18:00 18:00 - 20:00 20:00 - 22:00 22:00 - 06:00
9 518 730 84 23 021 274 2 191 266 045 8 009 010 142 126 025 97 018 748 1 287 894 756 394 538 496 215 840 429 24 894 606 4 748 888 24 204 098 12 678 755 420 144 698 100 379 835 186 768 000 171 108 873 184 527 453 101 064 663 852 413 109 88 147 807 74 032 853 247 355 846 274 918 002 241 391 801 266 091 835 300 833 293 412 275 150 225 808 216 97 030 819 125 561 082
Accumulation Street Furniture (2m²) Coverage (%) 100 90 80 70 60 50 40 30 20 10 0
60,6
67,7
74,3
78,2
80,8
82,7
84,1
4
5
6
7
0 0
1
2
3
Technical card CIM
15-10-16 The CIM guarantees the validity of the given data, not of any processing they may be subsequently used for.
Billboards > 2 m² (14 days) Estimated audience including all CIM billboards in 48 urban centers (greater than 2m²) Universe: total population 12+
Total number of panels: Global performances Population size Reach % GRPs OTS/GCF Contacts Reached indiv. Contacts transport means Pedestrian Cyclist Car Bus Tram Subway Train Other Contacts per motive Unknown Work/school Professional Shopping Family/friends Spare time Pick up Return home Personal Other Contacts per timeslice 06:00 - 08:00 08:00 - 10:00 10:00 - 12:00 12:00 - 14:00 14:00 - 16:00 16:00 - 18:00 18:00 - 20:00 20:00 - 22:00 22:00 - 06:00
9 518 730 87 17 352 200 2 169 987 677 8 006 825 76 085 702 54 583 049 1 226 903 219 196 181 942 75 102 273 22 844 474 7 209 215 307 375 487 87 146 633 144 575 114 139 421 872 130 093 613 85 004 639 637 814 239 62 718 731 50 341 114 192 333 174 196 281 214 177 813 614 190 337 500 224 098 426 309 415 406 176 975 391 79 502 877 104 943 057
Accumulation billboards (> 2m²) Coverage (%) 100 90 80 70 60 50 40 30 20 10 0
71,8
85,2 85,7 86,2 86,6 86,9 81,1 82,6 83,7 84,5 76,2 79,1
64,5 49,8
0
1
2
3
4
5
6
7
8
9
10
11
12
Technical card CIM
15-10-16 The CIM guarantees the validity of the given data, not of any processing they may be subsequently used for.
13
14
Centre d’Information sur les Médias - Centrum voor Informatie over de Media Avenue Herrmann-Debroux 46, 1160 Bruxelles - Herrmann-Debrouxlaan 46 1160 Brussel T.: 32 2 661 31 50 - F.: 32 2 661 31 69 E-mail:
[email protected] URL: http://www.cim.be
