OOH 2015-2 Openbare Resultaten Résultats Publics
Number of CIM faces in the 48 urban centers by size
Network
Media owner
Size (m²)
Network billboards (14 days) Access500 Cover600 Belgium800 JCD SUPERSTAR 700A More O'Ferrall 16m²+ More O'Ferrall Mega 16 Premium 24 Premium 48
Belgian Posters + Clear Channel Belgian Posters + Clear Channel Belgian Posters + Clear Channel JCDecaux Clear Channel Clear Channel Media Town Media Town
8m²+10m²+20m² 8m²+10m²+20m² 8m²+10m²+20m² 8m²+20m² 16m² 16m² 8m²+20m² 8m²+20m²
14 14 14 14 14 14 14 14
504 582 711 633 413 743 125 184
Network billboards 36 m² & mix (14 days & 21 days) More O'Ferrall 36m² 100 More O'Ferrall 36m² B2B 80 More O'Ferrall Maxi Mix 520 More O'Ferrall Super Mix 440 JCD PRESTIGE 90 SENIOR (38m² & 21m²) JCD PRESTIGE 40 SENIOR (8m²)
Clear Channel Clear Channel Clear Channel Clear Channel JCDecaux JCDecaux
36m² 36m² 16m²+36m² 16m²+36m² 21m²+38m² 8m²
14 14 14 14 21 14
95 75 508 425 92 40
Urban furniture 2m² (7 days) Adshel Antwerp + Adshel Gent Adshel Maximum 1 Adshel Maximum 2 Adshel Optimum 1 Adshel Optimum 2 Adshel Stations JCD AUTHENTIC LADY JCD AUTHENTIC YOUNG JCD BOOSTER A JCD BRUSSELS EVENT JCD PLACE 2BE JCD BRUSSELS TO BUSINESS JCD CONSO F1F2 JCD LOCAL BRUSSELS 300 JCD LOCAL BRUSSELS 450 JCD LOCAL LIEGE JCD TASTE
Clear Channel Clear Channel Clear Channel Clear Channel Clear Channel Clear Channel Clear Channel JCDecaux JCDecaux JCDecaux JCDecaux JCDecaux JCDecaux JCDecaux JCDecaux JCDecaux JCDecaux JCDecaux
2m² 2m² 2m² 2m² 2m² 2m² 2m² 2m² 2m² 2m² 2m² 2m² 2m² 2m² 2m² 2m² 2m² 2m²
7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7
350 250 2842 2852 2536 2509 523 2275 2281 2557 150 150 150 559 300 450 250 1990
Urban furniture 8m² (14 days) JCD BRUSSELS8
JCDecaux
8m²
14
50
Technical card CIM 15-10-15 The CIM guarantees the validity of the given data, not of any processing they may be subsequently used for.
Duration
# Faces
Number of CIM faces in the 48 urban centers by size 48 urban centers Aalst Aarschot Antwerpen Arlon Ath Brugge Bruxelles Charleroi Deinze Dendermonde Diest Eeklo Eupen Geel Gent Halle Hasselt-Genk Herentals Huy Ieper Knokke-Heist Kortrijk La Louvière Leuven Liège Lier Lokeren Marche-en-Famenne Mechelen Mol Mons Mouscron Namur Nivelles Oostende Oudenaarde Roeselare Ronse Sint-Niklaas Sint-Truiden Tielt Tienen Tongeren Tournai Turnhout Verviers Waregem Wavre Grand Total
Indoor 2m² (Train + Metro)
Outdoor 2 m² AAL ARS ANT ARL ATH BRU BXL CHA DEI DMD DST EKL EPN GEE GNT HLL HAG HER HUY IEP KNO KOR LLO LEU LIE LIR LOK MEF MEC MOL MON MOU NAM NIV OST OUD ROE RON NIK TRU TLT TIE TON TOU TUR VER WAR WAV
208 68 3595 30 10 373 7959 1206 39 140 50 17 161 1674 8 818 131 68 60 199 498 278 2381 156 97 406 101 381 153 875 76 451 72 208 93 457 104 12 138 104 429 159 299 68 92 24 902
8 m²
10 m²
16 m²
2
9
150
54
43 5
690 18
240 2
8 36 1 8 15 430 18
4 178 104 3
17 m²
14
21
8 1
43 5 7
1 2
111
29
14
1
16
10
1 2 10 16 12 16 5 3
44 6
17
12
16
12
30 4 6
4
1 41
3
2
18
7
4
1
8 7
745
6 6 1 115
Technical card CIM 15-10-15 The CIM guarantees the validity of the given data, not of any processing they may be subsequently used for.
12
17 14 12 113 6 1 12
11 4 2
2 48 5 17 1 2 1
394
20 12 14 2 12 1 13 1 17 1 9 1 14 9 14 2 2 744
47
20 m² 94 22 304 30 13 28 617 458 33 42 14 11 9 19 157 26 136 23 28 15 19 106 113 64 529 32 27 10 83 13 133 43 79 12 51 21 88 28 107 33 6 64 25 79 29 86 28 21 4 008
36 m²
80
169 82
38
91
460
Total faces
%
321 90 4276 66 31 420 10304 1888 75 190 66 30 9 182 2112 44 993 155 99 76 220 657 421 89 3215 205 128 10 530 114 562 208 1005 94 522 94 320 122 607 140 18 219 130 530 197 412 98 121 32 415
0,99% 0,28% 13,19% 0,20% 0,10% 1,30% 31,79% 5,82% 0,23% 0,59% 0,20% 0,09% 0,03% 0,56% 6,52% 0,14% 3,06% 0,48% 0,31% 0,23% 0,68% 2,03% 1,30% 0,27% 9,92% 0,63% 0,39% 0,03% 1,64% 0,35% 1,73% 0,64% 3,10% 0,29% 1,61% 0,29% 0,99% 0,38% 1,87% 0,43% 0,06% 0,68% 0,40% 1,64% 0,61% 1,27% 0,30% 0,37% 100%
Urban Furniture 2 m² (7 days) Estimated audience including all CIM street furniture in 48 urban centers (with 745 faces train + metro) Universe: total population 12+
Total number of panels: Global performances Population size Reach % GRPs OTS/GCF Contacts Reached indiv. Contacts transport means Pedestrian Cyclist Car Bus Tram Subway Train Other Contacts per motive Unknown Work/school Professional Shopping Family/friends Spare time Pick up Return home Personal Other Contacts per timeslice 06:00 - 08:00 08:00 - 10:00 10:00 - 12:00 12:00 - 14:00 14:00 - 16:00 16:00 - 18:00 18:00 - 20:00 20:00 - 22:00 22:00 - 06:00
9 464 678 86 25 131 294 2 378 570 377 8 094 951 182 011 128 108 695 981 1 382 859 438 425 774 482 218 844 951 22 293 959 4 946 827 33 143 609 24 851 049 448 497 054 105 369 967 209 505 000 187 117 407 201 637 113 115 155 379 897 753 269 101 425 655 87 258 484 259 420 596 295 679 063 265 710 383 290 114 894 327 027 504 437 093 268 252 858 829 112 206 599 138 459 242
Accumulation Street Furniture (2m²) Coverage (%) 100 90
75,9
80
79,7
82,3
84,1
85,5
4
5
6
7
69,4
70
56,1
60 50
40 30 20 10 0 0
1
2
3
Technical card CIM
15-10-15 The CIM guarantees the validity of the given data, not of any processing they may be subsequently used for.
Billboards > 2 m² Estimated audience including all CIM billboards in 48 urban centers (greater than 2m²) Universe: total population 12+
Total number of panels: Global performances Population size Reach % GRPs OTS/GCF Contacts Reached indiv. Contacts transport means Pedestrian Cyclist Car Bus Tram Subway Train Other Contacts per motive Unknown Work/school Professional Shopping Family/friends Spare time Pick up Return home Personal Other Contacts per timeslice 06:00 - 08:00 08:00 - 10:00 10:00 - 12:00 12:00 - 14:00 14:00 - 16:00 16:00 - 18:00 18:00 - 20:00 20:00 - 22:00 22:00 - 06:00
9 464 678 89 22 100 248 2 091 743 300 8 440 617 113 774 247 75 692 811 1 530 412 017 250 842 151 83 720 395 37 301 679 16 359 984 381 795 492 103 959 645 192 509 034 178 090 274 167 043 013 111 957 076 785 999 600 84 336 294 69 692 888 231 740 371 246 607 055 228 292 673 245 359 324 284 823 326 382 976 964 229 648 421 106 531 654 135 763 511
Accumulation billboards (> 2m²) Coverage (%) 100 90 74,8
80
83,7
86,2
86,9
87,5
88,1
88,5
88,8
89,2
81,8
85,1
79
4
5
6
7
8
9
10
11
12
13
14
67,7
70 53,1
60 50 40 30
20 10 0 0
1
2
3
Technical card CIM
15-10-15 The CIM guarantees the validity of the given data, not of any processing they may be subsequently used for.
Centre d’Information sur les Médias - Centrum voor Informatie over de Media Avenue Herrmann-Debroux 46, 1160 Bruxelles - Herrmann-Debrouxlaan 46 1160 Brussel T.: 32 2 661 31 50 - F.: 32 2 661 31 69 E-mail:
[email protected] URL: http://www.cim.be
