Event Management 271 INTRODUCTION TO EVENT MANAGEMENT Fall 2012 Instructor: Sally Elbert Office: 6 MacKay Contact:
[email protected] Office Hours by Appt. Email and I will schedule an apt. that works for your schedule. Objectives: by the end of the course you will be able to: Comprehend and explain the needs and wants of the segments of the event industry. Define and explain the roles played by the different intermediaries of the industry. Comprehend and explain the needs and wants of the event attendees. Define and explain the types of facilities used for events. Emphasis on team collaboration on meeting practices. This means you will be a part of a team and give a presentation on a topic related to our industry. Required Text: Meetings, Expositions, Events, and Conventions An Introduction to the Industry (3rd addition) George G. Fenich Pearson/Prentice Hall 13:978‐0‐13‐512458‐1 Chapter #1 Introduction to Meetings, Expositions, Events, and Conventions Chapter #2 Meeting, Exhibition, Event and Convention Organizers Chapter #3 Destination Marketing Organizations Chapter #4 Meeting and Convention Venues Chapter #5 Exhibitions Chapter #6 Service Contractors Chapter #7 Destination Management Companies Chapter #8 Special Event Management Chapter# 9 Planning and Producing MEEC Gatherings Chapter #10 Food and Beverage Chapter #13 Green Meetings and Social Responsibilities Chapter #14 International Aspects in MEEC Chapter #15 Putting it all together We also talk about Hybrid Events, Social Media, Sports Events, Target Markets, Creativity ,Fundraising and Portfolio’s/Resume Disability Accommodations Any student in this course who has a disability that may prevent him or her from fully demonstrating his/her other abilities should contact the instructor personally within the first week of class to discuss accommodations necessary to ensure full participation and to facilitate your educational opportunities. Those seeking accommodations based on disabilities should obtain a student Academic Accommodation Request (SAAR) from the Disability Resources (DR) office (515‐294‐7720) DR is located in room 1076 of the Student Services Building and the email address is
[email protected].
Alcohol and Controlled Substance Abuse Abuse of alcohol or other controlled substances during sponsored university events, during field studies, or in the class settings, or when it creates a hazard for the student and others in the room provides justification for receiving a failing grade for the course or removal from the event. Course Policies Academic Misconduct Academic Misconduct in any form is a violation of Iowa State University Student disciplinary Regulation and will not be tolerated. See the Conduct Code at www.dso.iastate.edu/ia for more details and a full explanation of the Academic Misconduct Polices. Depending on the act a student could receive an F grade on the test /assignment, F grade for the course and could be suspended or expelled from the university. The academic work of all students must comply with all university policies on academic honesty. Examples of academic misconducts are: Attempting to use unauthorized information in the taking of an exam. Submitting as one’s own work themes reports, drawings, laboratory notes computer programs or other products prepared by another person. Knowingly assisting another student in obtaining unauthorized materials. Plagiarism (student conduct code, section 4.2‐1, page 27) Make sure to sign the title page of all assignments and exams to be turned in as follows: “I abide by the ISU Student Conduct Code: Signature Attendance and Participation Class attendance is required and participation is graded. Tardiness is not permitted and a student will be considered absent if they arrive more than 10 minutes after class has begun. The use of cell phone, I pad, I pod, and laptop or any other electronic devise is not permitted in the classroom unless designated by the instructor. All devices should be put away during each class and students are expected to be attentive and engaged during the entire session. Much of the course is based on student contributions and engagement. Professionalism, confidentiality, and respect for your classmates must be maintained at all times. Professional Behavior Professional behavior and professional work attitude are expected of all students, staff/faculty at all times while on campus in class or while representing ISU away from campus (including field trips, field study, internships and study tours) This includes respect and consideration of fellow students, faculty and TA’s. Maintaining classroom spaces, meeting s or adhering to dress codes where applicable and active participation in group and
individual critiques and classroom discussions. Demonstrations of respect includes paying attention to speakers, arriving on time for class or appointments, staying in class for the entire time and not walking out of class before it is over or returning after a few minutes, appropriate demeanor during class (no whispering, listening to music, no cell phones ringing or being answered, no use of electronic communication such as texting or visual websites, etc.) Presentations must address all of the following: Overview of event/topic Culture of this industry Special Considerations Planning and Implementation Definition and measurement of success Organizational Structure Use of Marketing, Public Relations and Social Media Examples in Industry Each group’s presentation will be evaluated on: Individual Contribution, Creativity, Comprehensiveness, Professionalism and Relevancy Each groups supplemental Materials serve as manual throughout professional practice and will be evaluated on thoroughness and professionalism. ISU reserves the right to use for further educational resources. Presentations will be a minimum of 20 min. with each member giving their portion of the presentation. Due Dates for Projects All assignments/projects must meet class deadlines established by the instructor. Technology problems are not acceptable excuses. No late assignments accepted. Students must be on time and in class when assignments/presentations/projects are due. Students not present will receive point reduction at the instructor’s discretion. Unusual circumstances must be discussed with faculty before the project/ assignment is due. Grading Application exercises are designed to enhance your learning by applying what you read to real world scenarios Class Participation Peer evaluations will be completed after each chapter. Evaluation criteria will be based on the team member’s performance, contribution and attendance. A team member’s evaluation score for each chapter will be averaged scores from the teammates All written papers are to be followed by standard APA or MLA format.
The Final will consist of a paper written by you and your team. It will include details from the class presentations and you will be given a real world event with a budget to demonstrate your understanding of the course material. This will be a prerequisite for executing an event in 371 and 471. Final decision of grade will be made by the instructor Grading Rubric Subject to Change and Instructors Discretion I want you to succeed in this course. I will continue to work hard to become a better instructor and together we can achieve these goals. Sally Elbert Lecturer