Oakland County Department of Information Technology
Project Scope and Approach Project Name: G2G Cloud Solutions Marketing
Project ID: TP1186GM
Leadership Group: IT Steering Committee Division: Tech Systems & Networking
Department: Information Technology Project Sponsor: Phil Bertolini Request Type:
Date Requested: 6/15/11
New Development
PM Customer No. 186
Enhancement
Customer Support
Planned System Maintenance or Upgrade IT Team Name: eGovernment Project Manager/Leader: Greg Kwasnik Account Account Number: 17030 Description: Grant Funded? Yes
No
IT Team No: E
Tech Systems & Networking Mandate?
Customer Name: Yes
IT No
Mandate Source:
Project Goal To develop and implement a cloud marketing plan for new and existing applications in the G2G Cloud Solutions portfolio (herein referred to as G2G applications) so that the County increases awareness and use of the these applications by existing customers and new government agencies locally, nationally and internationally.
Business Objective Develop marketing, communication and sales strategies (new and ongoing) to increase awareness and use of G2G applications by new and existing customers/government agencies locally, nationally and internationally. Major Deliverables Form Rev. 08/29/2008
Segmented Target Customer Profiles by Application G2G Domain Name Branding Strategy eCommerce Integration Plan Comparative Analysis Incentive and Pricing Plan Contract, Billing and Accounting Process Customer Incentive Plan Sales Strategy and Metrics Document CRM and Contact Software Implementation Reports and Dashboards Strategic Partner Feasibility Support, Training and Maintenance Plan Pilot Project Plan Marketing Strategy Page 1
Project Rev. 6/21/2011
Oakland County Department of Information Technology
Project Scope and Approach Project Name: G2G Cloud Solutions Marketing
Project ID: TP1186GM
Approach
Determine Best Approach for Branding G2G Domain Name Conduct Needs Analysis & Competitive Research Develop Customer Profiles and Identify Benefits Identify Support & Training Requirements Identify Customer Relationship Management and Contact Software Develop Reports and Dashboards Develop Marketing & Communication Strategy Identify, Recruit and Rollout Pilot Group Gather Feedback & Update Materials Conduct Strategic Partner Feasibility Study Identify Pricing Plan Develop Contract and Perform Legal Review Identify Billing and Accounting Process
Benefits TBD
Impact Government agencies locally, nationally and internationally
Divisions ALL County Divisions Leadership Groups IT Steering Committee
Risk Business Environment
Low – Little to no impact to existing business processes.
Technical Environment
Low – Little to no impact to existing business processes.
Form Rev. 08/29/2008
Page 2
Project Rev. 6/21/2011
Oakland County Department of Information Technology
Project Scope and Approach Project Name: G2G Cloud Solutions Marketing
Project ID: TP1186GM
Assumptions Staffing
Staffing: resources will be available as needed. Other Staffing: additional staffing will be available as follows:
Role:
Name
Hours per Day
Project Sponsor:
Phil Bertolini
N/A
Facilities
N/A
Technical
TBD
Funding
Information Technology
Other
Strategic sales partners will be utilized for national and international exposure and awareness campaigns.
Priority
TBD
Constraints
Resource Availability
Exclusions
N/A
Form Rev. 08/29/2008
Page 3
Project Rev. 6/21/2011
Oakland County Department of Information Technology
Project Scope and Approach Project Name: G2G Cloud Solutions Marketing
Form Rev. 08/29/2008
Page 4
Project ID: TP1186GM
Project Rev. 6/21/2011
Oakland County Department of Information Technology
Project Scope and Approach Project Name: G2G Cloud Solutions Marketing
Project ID: TP1186GM
PROJECT PHASE AUTHORIZATION Phase(s): Total Estimated Application Services
Hours:
Cost:
Total Estimated Technical Systems
Hours:
Cost:
Total Estimated CLEMIS
Hours:
Cost:
Total Estimated Internal Services
Hours:
Cost:
IT Application Services Division Manager Approval:
Date:
IT Technical Systems Division Manager Approval:
Date:
IT CLEMIS Division Manager Approval:
Date:
IT Internal Services Division Manager Approval:
Date:
IT Management Approval: Approved:
Yes
No
Date:
Reason: Project Sponsor Approval: Title:
Date:
PROJECT SUMMARY Authorized Development (see above)
Hours:
Cost:
Preliminary Estimated Development for Future Phases
Hours:
Cost:
Grand Total Estimated Development
Hours:
Cost:
Form Rev. 08/29/2008
Page 5
Project Rev. 6/21/2011
Oakland County Department of Information Technology
Project Scope and Approach Project Name: G2G Cloud Solutions Marketing
Project ID: TP1186GM
PROJECT COMPLETION AUTHORIZATION Customer Acceptance of Product: Title:
