November 2014
Parks & Recreation Department Park Master Plan Updates
Park Master Plan Updates | DRAFT Report
Acknowledgements City of Carlsbad Council Members Mayor Matt Hall Mayor Pro Tem Mark Packard Council Member Keith Blackburn Council Member Michael Schumacher Council Member Lorraine Wood City of Carlsbad Parks & Recreation Commission Chair Diane Proulx Jason Hansen Leonard Martyns Roy Meenes Matt Simons Jodi Rudick Stein Ron Withall City of Carlsbad Senior Commission Chair David Tweedy Jack Nelson Ray Pearson Kevin Min Sheri Sachs City of Carlsbad Parks & Recreation Department Project Team Mick Calarco Chris Hazeltine Liz Ketabian Kyle Lancaster Sue Spickard Project Lead Consultants Neelay Bhatt, Vice-President and Principal Consultant - PROS Consulting Sarah Durham, Project Consultant – PROS Consulting Project Sub-Consultants Doug Grove, Principal RHA Landscape Architects-Planners, Inc.
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City of Carlsbad
Table of Contents CHAPTER ONE - EXECUTIVE SUMMARY .............................................................................. 1 1.1 PLAN GOALS AND OBJECTIVES ............................................................................................... 1 1.2 COMMUNITY PROFILE ............................................................................................................ 2 1.3 COMMUNITY INPUT ............................................................................................................... 4 1.4 PROGRAM AND AMENITY NEEDS RANKINGS ........................................................................ 7 1.5 UPDATED SITE MAPS AND PARK CONCEPT PLANS .............................................................. 10 1.6 COST ESTIMATES .................................................................................................................. 13 1.7 PRIORITY RANKINGS ............................................................................................................. 14 1.8 CONCLUSION ........................................................................................................................ 15
CHAPTER TWO – DEMOGRAPHICS / TRENDS AND MARKET CONDITIONS ANALYSIS ...... 16 2.1 DEMOGRAPHIC OVERVIEW .................................................................................................. 16 2.2 CITY OF CARLSBAD POPULACE ............................................................................................. 19
CHAPTER THREE - COMMUNITY INPUT ............................................................................ 24 3.1 INPUT OPPORTUNITIES ........................................................................................................ 24 3.2 STAKEHOLDER INTERVIEWS AND OPEN PUBLIC MEETINGS ................................................ 25 3.3 CROWD-SOURCING PROJECT WEBSITE ................................................................................ 27 3.4 ONLINE SURVEY.................................................................................................................... 29
CHAPTER FOUR – PROGRAM AND AMENITY NEEDS DEVELOPMENT .............................. 34 4.1 FACILITY/AMENITY AND PROGRAM PRIORITY RANKINGS ................................................... 34
CHAPTER FIVE – UPDATED SITE MAPS AND PARK CONCEPT PLANS ................................ 37 5.1 SUMMARY OF CHANGES TO PARK MASTER PLANS ............................................................. 37 5.2 SITE INVENTORY AND ANALYSIS .......................................................................................... 40
CHAPTER SIX – PARTNERSHIPS AND OPERATIONS ........................................................... 50 CHAPTER SEVEN – CONCLUSION ...................................................................................... 51 APPENDIX A PARK INVENTORY ......................................................................................... 52 CARLSBAD FACILITIES INVENTORY ............................................................................................. 52
APPENDIX B INDIVIDUAL PUBLIC MEETING RESPONSES .................................................. 55 AVIARA COMMUNITY PARK INDIVIDUAL RESPONSES ............................................................... 55 PINE AVENUE COMMUNITY PARK INDIVIDUAL RESPONSES...................................................... 60 POINSETTIA COMMUNITY PARK INDIVIDUAL RESPONSES ........................................................ 69
APPENDIX C ONLINE SURVEY RESPONES .......................................................................... 75 APPENDIX D PARTICIPATION TRENDS............................................................................... 76 NATIONAL PARTICIPATORY TRENDS ANALYSIS .......................................................................... 76 LOCAL SPORT AND MARKET POTENTIAL.................................................................................... 81
APPENDIX E ESTIMATE OF PROBABLE COSTS ................................................................... 83 ii
AVIARA COMMUNITY PARK ....................................................................................................... 83 PINE AVENUE COMMUNITY PARK ............................................................................................. 84 POINSETTIA COMMUNITY PARK ................................................................................................ 85
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Park Master Plan Updates | DRAFT Report
CHAPTER ONE - EXECUTIVE SUMMARY 1.1 PLAN GOALS AND OBJECTIVES 1.1.1 BACKGROUND AND INTRODUCTION In December 2013, the City Council accepted the Parks & Recreation Department’s needs assessment report. The report included a comprehensive action plan which has and will continue to serve as a guide for priority development, CIP planning and park, facility, and amenity development for a five year period. Based on the report findings, key action items were created and divided into three groups; short term (03 years), midterm (4-5 years), and ongoing tasks. The decision to conduct parks master plan updates for Aviara, Pine Avenue and Poinsettia Community Parks was undertaken based on a recommended short term action item, “Update master plans for future facilities to ensure amenities are consistent with the community vision as identified in the needs assessment.” In continuing with the Department’s strong focus on implementation and responsiveness to community needs, in May 2014, after concluding an extensive request for proposals process, PROS Consulting along with RHA Landscape Architects-Planners, was selected to partner with staff to help commence the implementation process and develop the department’s master plan updates (Exhibit 1). 1.1.2 MASTER PLAN UPDATES TO AVIARA, PINE AVENUE, AND POINSETTIA COMMUNITY PARKS The purpose of the master plan updates process is to ensure that planned (and yet to be realized) facilities and amenities at Aviara, Pine Avenue, and Poinsettia Community Parks are consistent with community needs and with the department’s long-term vision “to strengthen community connectivity through world -class offerings and exceptional customer service.” After an initial project kickoff meeting and review of all existing planning documents, the demographic projection study performed as a part of the needs assessment was reviewed and equity maps were consulted to assess where services are offered currently, how equitable the service distribution and delivery is across the city and how effective the service is as it compares to population density. Special emphasis was placed on collecting public input for the master plan updates process; a unique crowdsourcing website was created (www.carlsbadparksplan.com) to serve as a central reference and distribution point for all project related information. Additionally, the site provided a user-friendly forum for public input and feedback directly via the homepage and a link to an online survey. The department received more than 100 open responses from the “your parks & recreation input” box on the homepage, and more than 600 online survey responses. Stakeholder interviews and three open public meetings (one for each park) completed the public input process. All of the data collected during the needs assessment and master plan research and public input process contributed to the proposed master plan updates for Aviara, Pine Avenue, and Poinsettia Community Parks. Note: Master plan updates focused primarily on those areas of Aviara, Pine Avenue and Poinsettia Community Parks that have yet to be realized or constructed per the original master plan.
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City of Carlsbad
1.2 COMMUNITY PROFILE The demographic analysis utilizes data obtained from San Diego Association of Governments (SANDAG) and Environmental Systems Research Institute, Inc. (ESRI), the largest research and development organization dedicated to Geographical Information Systems (GIS) and specializing in population projections and market trends. All data was acquired in 2013 as a part of the needs assessment, and reflects the actual numbers as reported in the 2000 and 2010 Census and estimates for 2012 and 2017 as obtained by ESRI. The City of Carlsbad geographic boundary was utilized as the demographic analysis boundary. All projections should be utilized with the understanding that unforeseen circumstances during or after the time of the projections could have a significant bearing on the validity of the final projections.
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Park Master Plan Updates | DRAFT Report
1.2.1 TOTAL POPULATION The City of Carlsbad has experienced rapid growth in recent years. From 2000 to 2010, the city’s total population experienced a sizeable increase of 34.6 percent, and is expected to continue to grow over the next five years. Based on predictions through 2018, the city is expected to have approximately 118,241 residents living within 44,087 households. 1.2.2 AGE SEGMENT Overall, the city's population age segments exhibits a consistent age distribution over time. Currently the largest segment by population is the 35-54 with 30.6 percent and the smallest is the 18-34 population with 18.2 percent which indicates a large range of variation between all the age groups. In the next five years, the 55+ segment will grow to comprise nearly 30 percent of the total population, making it the single largest age segment by 2017.
City of Carlsbad: Population by Age Segments 100% 90% 80% 70% 60%
55+
50%
35-54
40%
18-34
30%
