NOVA Workforce Board

Local Strategic Workforce Plan Local Plan Guidance

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As part of this application, NOVA is requesting consideration for the HighPerformance Local Board certification.

&'()*+,-./0%1"2#%34*5,.% NOVA (North Valley Job Training Consortium) serves a dynamic, fast-paced and innovative technology-driven community in the heart of Silicon Valley. Silicon Valley has been the international center of technology for more than 50 years. Home to industry leaders in hardware (Apple, Cisco, HP, Intel), software (Adobe, Intuit, Symantec), and internet and social media (Facebook, Google, Yahoo), technology jobs represent approximately 37% of the nonfarm industryemployment within the region, and are projected to grow by 25% between 2010 and 2020. The region also produces a disproportionate share of patents. In 2011, patent holders within NOVA’s seven-city region filed 30% of all patents filed within the state. Nearly one of every 25 patents filed in the U.S. come from this high-tech region. This region has a significant impact on California’s economy. The San Jose– Sunnyvale–Santa Clara Metropolitan Statistical Area (NOVA’s MSA) has the fourth largest gross metropolitan product (GMP) in the state, contributing nearly $183 billion, or 9.3% of the statewide total, in 2011. The growth rate of the region’s GMP was 7.5% from 2010 to 2011 — the greatest of the 100 largest metro areas in the U.S. Because of both the nature of technology and the very high cost of living, wages within the region are considerably higher here than nearly everywhere else in the country. The mean hourly wage for all occupations within NOVA’s MSA was $33.59 in 2011 — 35% higher than the statewide average. Not surprisingly, Silicon Valley is considered a thriving hub of employment activity: On any given day, the working population of northern Santa Clara County increases by 164,000 as the flow of workers into the area (283,627) greatly surpasses those commuting out (119,995). The region boasts a relatively low unemployment rate, but because of the significant number of jobs within the region, jobs remain unfilled, further encouraging the high commute inflow. Many of NOVA’s customers are seeking to enter or re-enter an occupation or company that is high-tech in nature, and because of the commute patterns, these job seekers often come from cities outside of NOVA’s service area. Because

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NOVA is in the center of this large region where workers live and work in different local workforce areas, we appreciate the importance of being an active regional partner with neighboring workforce boards to ensure seamless, effective and timely delivery of services for this mobile workforce, which is reflected in the Strategic Plan. While the community NOVA serves has a concentration of technology firms and workers, our commitment and breadth of programs go beyond this focus and build on the three tenets of the nation’s workforce system by bringing together key stakeholders to serve this diverse area:

• the historic commitment to assist people who are unemployed, in poverty, or at risk of falling through the cracks;

• the commitment of the Workforce Investment Act (WIA) to focus also on the needs of businesses in our service area and involve the business community in board decision making; and

• the commitment of President Obama and Governor Brown to make the

workforce system a more active partner in preparing workers and students for the world of increasing global competition and ever-increasing skill requirements that lays the groundwork for economic prosperity.

1"2#%6,.7487%'./%"94+954:% NOVA provides customized workforce investment services that effectively meet the rapidly changing employment needs of businesses and job seekers in a highly competitive and global economy. NOVA also oversees the CONNECT collaborative of more than two dozen organizations. It is directed by the NOVA Workforce Board on behalf of a seven-city consortium composed of the northern Santa Clara County cities of Cupertino, Los Altos, Milpitas, Mountain View, Palo Alto, Santa Clara, and Sunnyvale. NOVA is administered by the City of Sunnyvale. NOVA invests over $7 million per year in customer-driven services and training in Silicon Valley. It delivers services to job seekers and employers through the CONNECT one-stop career center, which has 21 contributing and affiliate partners in addition to NOVA and the California Employment Development Department, the two investing partners. NOVA’s Workforce Board is comprised of representatives from industry, education, organized labor, and economic development, with a private-sector majority leading workforce initiatives that are demand-driven and customized to meet Silicon Valley needs. NOVA's purpose is to support workforce mobility by easing workers' transitions from opportunity to opportunity throughout their career cycles. To advance transitions with economic sustainability, NOVA provides: 2

• • • •

Real-time labor market information about in-demand skills Skill-building and enhancements to match market demand Navigation tools for the ever-changing and entrepreneurial new labor market Advocacy for necessary infrastructure to support workers between opportunities, such as unemployment insurance for all and portable benefits

• Interconnected support systems for multiple career pathways for youth

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employer community, with an emphasis on priority sectors and a focus on closing skills gaps and providing access to talent. NOVA will collaborate with its community college and other education partners to recognize and address the workforce needs and skills gaps of the region's employers and leverage these relationships to support policy changes that address institutional barriers to rapid market responsiveness. NOVA will re-imagine its youth program with the advice of its Youth Council to engage key partners in a strategy that best utilizes NOVA's expertise and leverages other community resources to efficiently reach more youth with combined services. NOVA will pursue additional resources to continue to provide case management, in addition to career advising, for target populations that need more individualized services. These populations may include immigrants, exoffenders, veterans and youth. NOVA will explore online training and other learning alternatives to deliver skills training, as well as job search and labor market navigation content in order to provide as many options as possible to its diverse customers.

1"2#%25I5,.%J,+%&+5.*5.*%K,*47L4+%M4N%;7')4L,=/4+I% Through its dual roles as federally mandated service provider and community convener, NOVA is an integral partner in Silicon Valley’s innovative, inclusive and responsive workforce development ecosystem. NOVA relies on partnerships with employers, organized labor, educators and economic development specialists to identify and meet the demands the regional economy. In that vein, this strategic plan calls for NOVA to deepen and broaden its existing relationships and to seek additional partners as appropriate to meet key stakeholder demands and to produce a greater collective impact. In addition, NOVA’s strategic plan has been developed with input and evidence from its board, community service providers, economic development professionals, and employers, who will continue their engagement to implement the plan. !"##$%&'()&*+*&*$,' NOVA engages the system through its relationships with a multitude of stakeholders including:

• Organizations in the CONNECT partnership (one-stop collaborative) • Employers and employer associations

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• Educational institutions including high schools, adult education organizations, colleges and universities, and providers of online courses

• Community-based organizations, including faith-based organizations, offering workforce and family support services

• Youth community service providers • Labor organizations • Professional associations and learning communities providing networking, real-time labor market information, and access to job and training opportunities

Understanding that it takes a coordinated approach to adequately support a Silicon Valley job seeker, NOVA has led or is participating in 20 collaborative efforts (see Appendix) that will yield significant workforce system improvements over the five years addressed in this plan. One example is the Step Up Silicon Valley campaign to move 1,000 residents out of poverty. Launched in 2013, this initiative is led by Catholic Charities of Santa Clara County and includes the Center for Employment and Training, Goodwill Industries, Sacred Heart Community Service, and 13 other regional agencies. NOVA’s participation will further enhance its capacity to employ evidence-based approaches to decision-making and resource development. NOVA participant data will be tracked through a common database to determine how many participants are able to become self-sufficient. The regional Community Technology Alliance will help with tracking and analyzing the data while the University of Notre Dame Lab for Economic Opportunities will evaluate the process. NOVA will share lessons learned from this rigorous, evidence-based initiative with community partners. In addition, NOVA is:

• Leading TechLadder, an initiative promoting tech career access, inclusion

and advancement as well as family self-sufficiency. Partners include the Economic Advancement Research Institute, an independent, non-profit think tank; CompTIA, the global IT industry association; The Stride Center, a tech skill training non-profit in Oakland; and San Jose State University’s anthropology department. Cisco Systems, the networking leader, is a community supporter.

• Engaged in the Fremont Union High School District’s Community

Collaboration Team, which coordinates services for local students with special needs.

• A key partner in ALLIES, a Workforce Innovation Fund grant that uses the

collective-impact process to help regional English learner adults enter career pathways.

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NOVA and staff seek to enhance opportunities through active participation in community organizations with access to diverse participants. They include Joint Venture Silicon Valley Network (advisor), American Leadership Forum–Silicon Valley (connections with 500 regional leaders working together to serve the common good), Leadership Sunnyvale (community leadership training group), Pacific Media Workers Guild (local union addressing workforce needs of dislocated and freelance media workers), chambers of commerce, and Rotary. -&./$0123$#'412$'*%'52.%'6$+$2178$%&'' NOVA has leveraged its relationships to support the development of its Plan. The Plan process (described in more detail in the Administration section) began with a retreat of the NOVA Workforce Board, which led to a draft of the ten priority strategies identified above. NOVA then convened 25 community service providers, conducted a virtual roundtable of about 15 employers in key sectors, consulted its youth council, and reached out to 62 political business and education leaders within NOVA’s seven-city consortium. Each group vetted the ten elements that form the core of the Plan, and also provided additional input to support preparing skilled workers for employment in regional sectors and to address skills gaps.

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specialization and the importance of the IT industry to this area (EconoVue Services Dun and Bradstreet Database). EDD’s Labor Market Information Division recently produced a chart illustrating industry clusters of opportunity for the entire Bay Area region. According to its analysis, the Information and Communication Technologies industry cluster has an employment concentration double that of California as a whole and experienced positive job growth over the last four years. Other large, growing industry clusters in the region include Health Services, and Arts, Entertainment, and Tourism.

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Local service providers identified digital literacy as the number one workforce need at a recent meeting convened by NOVA. [NOVA’s approach to digital literacy is detailed in the Adult section of the Plan.] All of these factors are requiring workers in multiple sectors to possess three tiers of skills:

• Technical skills, including digital literacy • Personal effectiveness, academic and workplace competencies—including

adaptability and flexibility, lifelong learning, critical and analytical thinking, teamwork and problem solving—as defined in the DOL IT competency model (September 2012, see Appendix) • Career management and career navigation skills including the ability to network strategically, identify job and career opportunities, and connect personal skills and attributes with employer skill demands. Silicon Valley WIBs are challenged to serve not only highly educated professionals facing mid-career transitions, but to meet the needs of low- and middle-income workers needing assistance entering and managing careers. All groups need both technical and personal workforce competency skills.

34*5,.'=%;4(7,+%;7+'74*54I%'./%;4(7,+'=%#.'=NI4I% The U.S. Census Bureau recently reported that Santa Clara County has among the highest number of commuters coming from another county in the nation (news release 3/5/13). The NOVA region is particularly unique because there is currently a dramatic imbalance of employment—especially in tech-related jobs— as compared to the resident workforce. According to the most recent census data, NOVA sees a daily increase of more than 163,000 workers into the region, which

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Following are sectoral analyses for the sectors identified as the focus of regional planning efforts: technology, healthcare, advanced manufacturing, and construction. NOVA is taking the lead on the Information Technology sector, in partnership with San Francisco; therefore the primary focus of the sector analysis section that follows is on the technology sector. Summary analyses are provided for the healthcare sector (led by San Mateo) and advanced manufacturing sector (led by work2future), as well as the construction sector (which is of interest to both NOVA and work2future, lead to be determined).

K4(L.,=,*N%;4(7,+%#.'=NI5I% 4$B"*#$3'C1#/;1#)$'-/*22,'.%3'-/*22'.%3'>3").&*1%'D.7,' The technology sector workforce in Silicon Valley (including San Francisco) faces rapidly changing skill sets to keep up with ever-evolving technologies. Data sources and employers consulted spoke of specific skills driven by cloud computing, social media, and mobile computing. Dice, the online career site for engineering and technology career professionals, recently reported that cloud, mobility, bring your own device (BYOD), and smart computing will alter the outcome of technology jobs in the future. A key driver is the continuing growth of cloud services. Forrester Research expects the market for public, virtual, and private clouds to increase from $40.7 billion in 2011 to $242 billion in 2020. (Dice.com, 1/30/13) Employers NOVA spoke with in its employer roundtable (see Interview Guide in Appendix) verified this demand. NOVA Board member Chris Galy, director at a Silicon Valley software company, talked about the reality of rapidly changing skills requirements: “With the cloud there is a scarcity of skills because everyone is moving to the cloud at

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#%2#$"183'4"(.$2("$,'#$ >7.#$3'')/,0$*'($ ",0/,""(.5$Z%"4$2("$ 3'')/,0$*'($.8"+/23/.#.$/,$ 2("2.$3/)"$1'''3").&*1%' In Silicon Valley, the rapid pace of technology results in challenges for the workforce development system to keep up with employer demand. This was a common theme of NOVA’s virtual employer roundtable. Kara Gross, VP at Joint Venture, says, “Employers are looking for just-in-time delivery (of talent).” A recent Dice survey of tech workers found that their top concerns are “keeping skills up-to-date” and “finding an appropriate new position for my skill set” (Dice.com, 3/13/13). Employer needs must be communicated to job seekers and educators so that training is relevant and timely. Skills may become outdated in the time it takes to attain them if only traditional training methodologies are used. The NOVA Workforce Board’s ten priority strategies for this Plan include promoting access to lifelong learning through multiple, flexible options, as well as exploring online training and other learning alternatives.

R4'=7L('+4%;4(7,+%#.'=NI5I% Healthcare is another sector important to the entire Silicon Valley region, with almost 10% of the region’s jobs in Health and Human Services. From 2007 through 2012, the sector experienced growth in employment of 10.4%, compared to a decline in overall employment of 1.9% (2013 Index of Silicon Valley). 4$B"*#$3'C1#/;1#)$'-/*22,'.%3'-/*22'.%3'>3").&*1%'D.7,' Healthcare is an industry in transition. The Affordable Care Act, health information technology (HIT), and the changing demographics of an aging population are all impacting workforce preparation. According to a recent study commissioned by work2future, employment in healthcare services is changing. Historically, healthcare services and jobs were largely funneled through the hospitals. Now, the demand for more rehabilitation and remote care outside of the hospital setting, the need for greater specialized services, and the goal of reducing costs are all contributing to more healthcare services being provided at smaller outpatient centers and clinics. (Healthcare Report, work2future/BW Research, April 2013)

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The healthcare study also reports that a skills balance is needed between technical skills, clinical requirements, and communication skills, especially the ability to interact with diverse age and cultural backgrounds. In addition to the work2future study, the San Mateo WIB undertook a qualitative healthcare assessment to identify workforce needs and skill gaps and regional solutions. The findings of its CEO focus group identified the need for adaptability of licensed skill sets as well as career mobility:

• “Making sure that each person we have is fully trained and able to change

with the requirements.” • “We want people that want to be upwardly mobile…they need managerial skills.” • “We need to have people who are technologically qualified to work in the high-tech atmosphere.” Patient experience is a critical skill gap for hospitals:

• “ ...If you look at patient satisfaction scores in hospitals, you find that people who don't know how to think and write make terrible HCAP scores [patient satisfaction scores tied to reimbursements].”

Soft skills, customer experience, and communication will be the future focus of skills gaps discussions and solutions. Also, new healthcare roles are underway: “Everyone is developing the position [home health manager, transitions coach, case manager, care manager].” >+.2".&*1%'1;'E%3$#$8721);:'-)&"1%:-:8C"

Labor officials tell NOVA that construction is on a strong upward trend, after years of stagnation. The construction sector added 13,800 jobs in the Bay Area during the 12 months that ended in March, its best performance in seven years. Over the most recent 12 months, the construction industry added jobs at nearly four times the pace of overall job growth in the Bay Area. (San Jose Mercury News, 4/22/13) The Mercury News says that tech companies feel the need to build new state-ofthe-art offices to attract top-drawer talent. Justin Hedberg, first vice president with Kidder Mathews real estate brokerage, stated, “There is a lot of new construction in Silicon Valley. Rents are higher and they can justify taking an old R&D building, knocking it down, and building a new campus.” (San Jose Mercury News, 2/21/13) Silicon Valley construction projects planned and underway include:

• • • • • • • • • • •

SF 49ers Santa Clara stadium - $1.2 billion Veterans Affairs Medical Center (Palo Alto) - $1 billion Stanford University Medical Center - $5 billion BART extension from Warm Springs to Berryessa - $2.3 billion Apple headquarters (Cupertino) – estimated at nearly $5 billion San Jose Earthquakes stadium - $60 million Nvidia (Santa Clara) - $300 million Facebook (Menlo Park) - $250 million Google (Mountain View) - $120 million Intuit (Mountain View) - $170 million Samsung (San Jose) - $300 million

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4$B"*#$3'C1#/;1#)$'-/*22,'.%3'-/*22'.%3'>3").&*1%'D.7,' The construction industry faces challenges in ramping up its workforce at the same time as it is facing massive retirements. “The impending retirement of baby boomer journeymen is something that is haunting everyone in apprenticeship. The difficulty for us is that we can’t just start cranking out apprentices until there is work for them. Apprenticeship, as described by the Department of Labor, is a combination of on-the-job training and related supplemental instruction. So if apprentices don’t get on-the-job training, they can’t make it through their apprenticeship. That’s why it is so important to start apprentices in the pipeline now while they can be employed.” (Carl Cimino, director of training, Pipe Trades Training Center) “Four years ago we saw an approaching tsunami because of the retirement wave and a lack of skilled people. Then the recession hit and that issue faded. Now it’s back front and center. But we need to start bringing new people in. As far as recruitment is concerned, we’re four years behind.” (Neil Struthers) Career readiness is a problem. Would-be apprentices “need to understand the commitment and expectations and develop a sense of mission” for their jobs, said Carl Cimino. >+.2".&*1%'1;'E%3$#$8721"0)8)-:" F)'+%.:'":;"H'&)-)-M" *)J+"H'&,+$"H'&)-)-M"0+-.+'"

provide additional labor market intelligence, leading to mutual agreement on training options that will be the best investment of training resources as preparation for employment in demand industries and occupations. NOVA has identified several training opportunities that are currently relevant for enhancing job seeker competitiveness. A few examples include:

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Santa Clara & San Benito Counties Building & Construction Trades Council, outlining the depth of NOVA's work with the building trades and pledging to pursue a memorandum of agreement outlining efforts to bolster the relationship (per AB 554).

• NOVA prioritizes training in demand occupations and priority industry

sectors that results in industry-recognized credentials. Job seeker customers and career advisors work together to identify training for which there is demonstrated industry demand. NOVA is involved with several initiatives to understand the workforce needs of priority sector employers.

• Through its leadership in the TechLadder initiative, NOVA recognizes the

importance of career pathways for workers in the Silicon Valley economy.

• NOVA leverages strategic partnerships to accomplish its training, skill

development, and career pathway goals. Partners work together to identify funding to support goals. For example, CompTIA committed $20,000 to the research component of TechLadder that NOVA plans to use to build regional support.

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! "##$%&'(!G*=,!!-?>>J-F!8./7%$/!?/:.%'V.7'9%1! ! ! CONNECT is a regional collaborative of employment, education, training, and business development organizations dedicated to serving the workforce development needs of Silicon Valley. CONNECT operates under the policy direction of the NOVA Workforce Board. The following are CONNECT partner organizations: •

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California Department of Rehabilitation The Department of Rehabilitation assists people with disabilities in obtaining and retaining employment, and in maximizing their ability to live independently in their communities. De Anza College De Anza College offers complete student services, academic and vocational degrees and certificate programs to those seeking career or professional development. Employment Connection The Employment Connection is an innovative job placement program that raises the standard for employer and job seeker services. The program's win/win philosophy emphasizes a partnership that meets the changing needs of the employer/job seeker community. Employment Development Department Sunnyvale Employment Development Department (EDD) serves both employers who want to fill job openings and individuals seeking employment. Foothill College Foothill College is an open-access two-year community college offering complete student services and academic and vocational degree and certificate programs to those seeking career and professional development. HOPE Services HOPE Services offers a broad range of employment and job training programs for individuals with developmental disabilities. Housing Authority of Santa Clara County The Housing Authority of the County of Santa Clara provides rental subsidies and develops affordable housing for low-income families, seniors and persons with disabilities living in Santa Clara County. Institute for Career Development (ICD) of Goodwill Silicon Valley ICD is a private post-secondary school that specializes in vocational training, basic education, evaluation, and job placement for people with special needs. Mission College Mission College is an open-access two-year community college offering complete student services and academic and vocational degree and certificate programs to those seeking career and professional development. Momentum for Mental Health ALLIANCE for Community Care exists to help individuals achieve mental and emotional health, discover and realize their potential and fully participate in life. Mountain View-Los Altos Adult Education Mountain View-Los Altos Adult Education serves over 12,000 students each year in Mountain View, Los Altos and surrounding communities. Classes are offered in the following program areas: Adult Basic Skills, ESL, High School Diploma/GED, Career/Technical Education, Parent Education, Citizenship, Older Adults and Adults with Disabilities. Next Step Center The Next Step Center serves veterans' vocational and employment needs. Services include assistance in job placement and job referrals, assessment, and vocational counseling and training.

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NOVA NOVA offers creative solutions to real-world employment and career challenges, providing customer-focused services for individuals seeking re-training and re-employment. NOVA Youth Employment Office The NOVA Youth Employment Office provides free employment services to youth between the ages of 14 and 24 who are residents of Cupertino, Los Altos, Milpitas, Mountain View, Palo Alto, Santa Clara, and Sunnyvale. The Occupational Training Institute (OTI) The Occupational Training Institute of Foothill-De Anza Community College District prepares economically disadvantaged students with high-quality employment services including counseling and advisement, career education, job placement and retention services, while concurrently providing employers with qualified employees. Professional & Workforce Development Professional & Workforce Development at Foothill-DeAnza Community College District provides customized training programs for businesses. In addition, the Center for Applied Competitive Technologies (CACT) offers on-site, customized training and workshops to manufacturers from Santa Cruz to Mendocino Counties. Project HIRED Project HIRED helps individuals with disabilities gain competitive employment and advance their career objectives. Services include employment preparation, job search classes, a computer resource center, administrative and technical training opportunities, and job placement services. Project HIRED is also a direct employer of people with disabilities in its HIRED Teams contract outsourcing division. ProMatch ProMatch is an organization providing a network of support for job seekers, as well as an excellent source of job candidates for employers. San Jose Job Corps Job Corps provides education and training for low-income clients ages 16-24 in residential or nonresidential components. Participants choose from 25 vocational training programs and may also earn a GED or high school diploma. Students receive a stipend, assistance with job placement, and may earn a graduation bonus. San José State University The San Jose State University Career Center assists businesses gain a Competitive Edge by showing them how to access and recruit the top talent of Silicon Valley for a global market place. Santa Clara Adult Education Santa Clara Adult Education offers career training, vocational training and free training for the homeless. They also assist in the implementation of CalWORKs and provide advanced training to immigrants. Services for Brain Injury Services for Brain Injury exists to help people who have sustained a traumatic brain injury with reeducation advocacy, counseling, and job training so that quality of life and maximum independence is attained for both the person with the injury and his or her family. SBI also provides programs to the community that focus on the prevention of brain injuries. Silicon Valley Independent Living Center Silicon Valley Independent Living Center (SVILC) addresses the comprehensive needs that individuals with disabilities have when gaining or increasing independence. SVILC offers 33 services that range from employment training and assistance to emotional support and advocacy. It is the only Independent Living Center serving persons with any and all disabilities in Santa Clara County. Silicon Valley Small Business Development Center (SBDC) The Silicon Valley SBDC offers small business owners free one-to-one technical assistance as well as training opportunities, information resources and seminars. Social Services Agency of the County of Santa Clara Santa Clara County Social Services Agency administers public assistance and social programs as

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prescribed by federal, state and county laws and regulations. The agency provides financial assistance; job training; protective services for abused and neglected children, seniors and dependent adults; senior nutrition programs; and veterans and public guardian services. Sunnyvale-Cupertino Adult-Community Education The Sunnyvale-Cupertino Adult-Community Education program provides classes at 24 locations throughout the Fremont Union High School District. Educational programs enhance employability and include ESL, GED/High School Diploma, Adult Basic Skills, and Vocational Training. Additional programs are available in citizenship preparation and education for parents and older adults. Sunnyvale Public Library The Sunnyvale Public Library is a state-of-the-art public library. Electronic resources available to the public include the Internet, full text periodicals and the library catalog, which is available remotely to users. Services include industry research, labor market information, research and document retrieval, and workshops on the use of library resources, computers and the Internet. SurePath Financial Solutions SurePath Financial Solutions - Consumer Credit Counseling Service is a non-profit, community agency dedicated to helping people use credit wisely and learn how to better manage their money. TransAccess TransAccess helps prepare individuals with disabilities for competitive employment through computer access technology, career transition services, and job placement. West Valley College West Valley College offers complete student services, academic and vocational degrees and certificate programs to those seeking career or professional development.

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