COMD

COMD 2340 – Digital Photography II

New York City College of Technology The City University of New York Department of Communication Design

COMD 2340 – Digital Photography II Course Description In this advanced class, the emphasis will be on creative problem solving with photography for the Communication Design field. The emphasis will be on using style to transform subject matter in order to communicate ideas. In addition, each student will create a coherent body of work on a topic of his or her choice. Students will be exposed to a wide range of contemporary photographers from a range of genres. Advanced digital darkroom, color correction, and color management procedures will be covered in addition to facilitate students’ professional-level portfolio development. 2 cl hr, 2 lab hrs, 3 cr Prerequisite CDMG 2330 Digital Photography Course Objectives

INSTRUCTIONAL OBJECTIVES For the successful completion of this course, students should be able to: Use professional vocabulary to discuss technical and aesthetic issues in photography. Conceptualize the use of photography to communicate mood and content for editorial or advertising use. 1 10.25.14_LC

ASSESSMENT Evaluation methods and criteria Students will demonstrate competency in homework and in-class writing assignments. Students will demonstrate competency by creating photographs that communicate ideas.

COMD

COMD 2340 – Digital Photography II

Develop a coherent body of work that clearly communicates a story in a personally expressive style.

Students will demonstrate competency by creating a sequence of 10 photos on a topic of the student’s own choice.

Understand how lighting can create emotion and feeling in a photograph. Analyze both the aesthetic value and the technical competency of one’s own work, the work of one’s peers, and the work of professional photographers.

Students will display competency in still life and portrait studio lighting. Students will display competency through in-class discussions, written compare and contrast exercises and writing an exhibit review.

Develop the skills necessary for collaborative teamwork. Operate compact digital cameras, dSLRs, tripods, light meters, continuous lights, and strobe lights.

Students will display competency through in-class team projects. Students will display competency through two quizzes on textbook reading covering these topics and in-class hands-on exercises. Students will display competency through a portfolio of prints.

Demonstrate proficiency in digital darkroom techniques and the color correction workflow including optimizing global and local tonal range, removing color casts, increasing contrast, and sharpening. General Education Outcomes General Education Outcome covered:

How the outcome is covered:

Thinking Critically The student will demonstrate the ability to evaluate evidence and apply reasoning to make valid inferences.

Evaluate through class critique to determine how well students were able to advance their project concepts by applying evidence and using logic to make decisions.

Social Interaction The student will demonstrate the ability to work in teams, including people from a variety of backgrounds, and build consensus.

Evaluate the collaboration and integration of the team with a rubric for creative and critical team performance and project outcomes.

Lifelong Learning The student will demonstrate an awareness of resources for continued lifelong learning.

Evaluate through class discussion and written tests if students become aware of resources they can use as references throughout their careers.

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COMD

COMD 2340 – Digital Photography II

Teaching/Learning Methods ● ● ● ● ● ●

Discussion and readings Hands-on Photo Shoots Editing, Color Correcting and Printing Photos Photo Gallery Visits Peer-to-peer review Self-reflective learning log Required Text London, Stone, Upton. (2008.) Photography: The Essential Way. Pearson. Required Equipment Each student will need access to a camera to complete his or her assignments. It is strongly recommended that this camera allow manual control over exposure. Attendance (College) and Lateness (Department) Policies: A class roster roll will be taken at the beginning of each class. Only two absences may be allowed. After two absences, a student may be withdrawn because of unsatisfactory attendance (code WU). Students arriving after the roll is taken will be marked “late.” Students may be notified at the earliest opportunity in class after they have been absent or late. After being absent two times or equivalent (2 lateness = 1 absence), a student may be asked to withdraw from the class (code W before the College drop deadline) or may be withdrawn from the class (code WU). Academic Integrity Standards Students and all others who work with information, ideas, texts, images, music, inventions, and other intellectual property owe their audience and sources accuracy and honesty in using, crediting, and citing sources. As a community of intellectual and professional workers, the College recognizes its responsibility for providing instruction in information literacy and academic integrity, offering models of good practice, and responding vigilantly and appropriately to infractions of academic integrity. Accordingly, academic dishonesty is prohibited in The City University of New York and at New York City College of Technology and is punishable by penalties, including failing grades, suspension, and expulsion. Grading 10 % Quizzes 10% Class participation 3 10.25.14_LC

COMD

COMD 2340 – Digital Photography II

10% Exhibit Review 20 % Shooting assignments 20% Midterm Portfolio 30% Final Portfolio

Topics WEEK

Lecture Topic

Laboratory Exercise

Reading Assignment: (Homework topic. Assignments determined by individual instructors.) Chapter 14, Seeing Photographs

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Course Overview, Lab: describing and Subject Matter vs. Subject interpreting photographs, reading photography criticism 500 word essay.

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Contrast Using contrast to create mood, high and low contrast, hard vs soft light, the effective size of light, creating shape with contrast of light and dark. Lighting Direction Setting emotional tone with light.

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(In Fall Semester, Shooting on Location field Trip)

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Color and Metaphor The color of light. Color and emotion. Color and symbolism. Transforming

Lab: Review camera operation and handling. Strobe lighting. Use of flash meter and tripod. Use of Bridge for image editing. Lab: Front, side and back light. Emphasizing or minimizing texture. Lighting the background. Light and dark backgrounds. Using a translucent background. Creating shadows. Using a histogram to assess exposure.

Chapter 1, Getting Started, Chapter 2, Camera

Lab: using color strategies: complementary colors, analogous

Chapter 5, Color

Composition Exercises. Chapter 3, Lenses, Chapter 11, Lighting Lighting Direction

Color Strategies.

COMD

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COMD 2340 – Digital Photography II

ordinary subject matter with color, lighting and composition into meanings beyond the literal material objects depicted.

colors, isolated color, saturated vs. muted color, white balance and gels.

Art Direction Matching photographic style to brand style. The working relationship of the art director and the photographer. Choosing appropriate lighting and color palette to compliment brand identity and to appeal to the target audience. Midterm Project

Lab: Team product shoots.

Digital Darkroom & Ink Jet Printing Metadata, keywords, reading a histogram, Camera RAW, global tone corrections, white balance, clarity, vibrance, saturation, sharpening and noise reduction

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Quiz, Mid-term Critique

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Introduce Final Project & Portrait Lighting- Main light, fill light, background light, hair light, kickers, rim lights, mood and key, Low-key lighting, High-key lighting . Portrait Lighting 2: Select

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From Wells, Liz. Ed. (2004.) Photography: A Critical Introduction. “Grammar of an Ad.” pp. 208-214. Ad Campaign

Lab: Midterm Project Shoot

Lab: Midterm portfolio printing, preparing a file for inkjet printing, image resolution, color management

Begin Midterm Project

Chapter 7, Setting Up a Digital Darkroom, Chapter 8, Image Editing, Chapter 9, Printing and Display Continue Midterm project Chapter 15, History of Photography Exhibit Review

Lab: Shoot portraits in teams

Chapter 11, Lighting, pp. 189-197, pp. 204-206, Chapter 12, Etending the Image

Final Project Lab: Shoot portraits

From Hunter, Fil, Fuqua,

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COMD 2340 – Digital Photography II

portrait lighting style, mood, and gesture to match client aims and brand identity.

in teams for ad campaign

Paul. ( 1997.) LightScience and Magic, “An Arsenal of Lights,” pp. 193-202 Final Project

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Digital Darkroom: Non-destructive editing, High Dynamic Range Shooting on Location Field Trip Considerations for shooting landscapes and cityscapes.

Final Project Support

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Quiz, Final Project Support

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Student presentations and class critique of final assignment.

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Lab: Tone corrections, local corrections, extending the dynamic range Lab: Using fill flash outdoors. Shooting in midday light. Using a tripod for maximum depth of field. Polarizing and graduated neutral density filters. Lab: Printing final projects

Lab: printing final projects

Final Project Chapter 11, Lighting, pp. 196-203 Final Project

Final Project

Final Project