NEW TECHNOLOGY NEW OPPORTUNITY

NEW TECHNOLOGY NEW OPPORTUNITY WELCOME TO HONDA CENTER Honda Center stands as one of the premier entertainment and sports venues in the country, wel...
Author: Louise Hamilton
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NEW TECHNOLOGY NEW OPPORTUNITY

WELCOME TO HONDA CENTER Honda Center stands as one of the premier entertainment and sports venues in the country, welcoming an average of 1.5 million guests annually. Home to the National Hockey League’s Anaheim Ducks, the facility opened its doors in 1993. Honda Center, ranked 4th in the country (12th in the world) on Billboard Magazine’s 2010 Top Venue Touring Chart, is a seven-time finalist for “Venue of the Year” in the United States (Pollstar Magazine). Over the past 12 months Honda Center has hosted nearly 140 events including 22 concerts and more than half of the 2010 top 20 North American Concert Tours (Pollstar Magazine). Some of the top performers and acts have included Lady Gaga, Michael Bublé, Justin Bieber, Britney Spears, Rihanna, Metallica, Usher, Roger Waters, Andrea Bocelli, Ringling Bros. and Barnum & Bailey Circus, Cirque du Soleil, Disney on Ice, Harlem Globetrotters and more. In addition to the Ducks, Honda Center regularly hosts a number of sports events such as the NCAA Basketball Tournament, Top Rank Boxing, UFC, Pro Bull Riders (PBR), WWE, the men’s and women’s Big West Conference Basketball Tournament, John Wooden Classic and pre-season Lakers games.

ANAHEIM DUCKS The Anaheim Ducks recently completed their 19th NHL season. The club was born in 1992 and played its first-ever game on Oct. 8, 1993 at Honda Center (then Arrowhead Pond of Anaheim). One of 30 NHL franchises located throughout the United States and Canada, the Ducks have played to over 90% capacity crowds in their history at the 17,174-seat Honda Center. On June 20, 2005, the Ducks franchise was purchased by Orange County residents Henry and Susan Samueli. By securing the first Stanley Cup championship in franchise history in 2007, the club also became the first team from California to win hockey’s ultimate prize. The Ducks have been to the Conference Finals three times (2003, 2006 & 2007) and been to the Stanley Cup Final twice (2003 & 2007). • • • • • •

2007 Stanley Cup Champions 2003 & 2007 Western Conference Champions Playoff contenders in five of the last seven seasons Draw 15,000+ fans per game - 650,000+ per year 2nd most successful pro sports franchise in Southern California over the past 5 years 2010-11 NHL MVP award winner Corey Perry

TRANSFORMING HONDA CENTER One of the most exciting additions to Honda Center is our new, state-of-the-art digital content delivery system, StadiumVision. The Ducks and Honda Center are the first team and arena on the West Coast, and the 2nd in the NHL, to have a fully implemented integrated CISCO system throughout the entire building. Designed to enhance and transform the guest experience, StadiumVision is a fully integrated marketing solution that displays video and digital content throughout the facility in an easyto-customize format. This marketing and advertising system is currently in use at some of the most high profile stadiums and arenas in North America, including MetLife Stadium, Cowboys Stadium, Yankee Stadium, CONSOL Energy Center…and, now Honda Center!

WHAT DOES THIS MEAN FOR YOUR COMPANY? StadiumVision will provide you with the opportunity to showcase your brand and deliver a meaningful message to a high-volume and highly targeted audience. Leveraging this digital technology at Honda Center enables your company to create innovative and dynamic visuals (static, flash and video formats are supported) to further authenticate your brand and maximize customer engagement. In fact, you can customize your brand placements and refresh them quickly, easily, and as often as you want to synergize with your existing in-market advertising campaigns. Additionally, this will allow you to target the specific audience in the venue for any particular event. With more than 550 HD screens strategically located throughout the arena, your brand will engage sports fans and event patrons alike – 1.5 million guests annually. Honda Center StadiumVision allows you to create moments of brand dominance and high visibility to generate strong awareness and lasting impressions.

STADIUMVISION NETWORKS

Concourse Network

Premium Network

All-Venue Network

Single screens and multi-screen video walls located in high visibility areas throughout the Plaza and Terrace concourses within Honda Center (including digital menu boards at concessions), featuring brand integration with the live game feed and full-screen advertising.

Single screens and multi-screen video walls located on the San Manuel Premium Level and all 82 suites. This includes the Jack Daniel’s Old No. 7 Club Bar & Restaurant and, in 2013, the Grand Terrace.

Full brand dominance and immersion on all three levels in the arena, including concourses, suites, concessions and the Jack Daniel’s Old No. 7 Club Bar & Restaurant and, in 2013, the Grand Terrace to activate comprehensive marketing campaigns.

CONCOURSE NETWORK Dominate Honda Center with simultaneous advertising on all single screens, multiscreen video walls and menu boards that are located in the highest traffic areas throughout the entire Plaza and Terrace level concourses. •

Branding and advertisements will be synchronized throughout these areas during an event.



All content placements, regardless of format, are 15 seconds in duration.



Opportunities on the Concourse Network will be a combination of the following: standard exposure minutes during the live event time period, brand dominance during pre/post-game time periods and brand dominance during stoppages in play.

CONCOURSE NETWORK: 316 Total Screens 132 Screen Displays dedicated to 21 video walls (2 x 2, 2 x 3 & 4 x 5) 57 Single Screen Displays 127 Screen Displays in Concessions

PREMIUM NETWORK Enjoy high visibility and a dominant presence in front of the most sought-after guests at Honda Center by marketing on the Premium Network. Your branding will be showcased on single screens and multi-screen video walls within concentrated areas on the San Manuel Premium Level, all luxury suites, the Jack Daniel’s Old No. 7 Club Bar & Restaurant and, in 2013, The Grand Terrace. •

Branding and advertisements will be synchronized throughout these areas during an event.



All content placements, regardless of format, are 15 seconds in duration.

PREMIUM NETWORK: 208 Total Screens 84 Screen Displays dedicated to 16 video walls (2 x 2 and 2 x 3) 34 Single Screen Displays on San Manuel Premium Level 82 Single Screen Displays in Suites 8 Screen Displays in Concessions

ALL-VENUE NETWORK Experience full brand immersion throughout the entire facility to maximize your customer engagement opportunities. Through complete screen domination on the concourses, the San Manuel Premium Level and Grand Terrace, in the suites and at concessions, you will be able to effectively communicate with all Honda Center guests venue-wide on a nightly basis. •

Branding and advertisements will be synchronized throughout these areas during runtime



All content placements, regardless of format, are 15 seconds in duration



Opportunities on the All-Venue Network will be a combination of the following: standard exposure minutes during the live event time period, brand dominance during pre / post-game time periods and extended minutes of logo identification (“bug”) on the live game feed

ALL-VENUE NETWORK: 524 Total Screens 216 Screen Displays dedicated to 37 video walls (2 x 2, 2 x 3 and 4 x 5) 91 Single Screen Displays throughout Honda Center 82 Single Screen Displays in Suites 135 Screen Displays in Concessions

CREATIVE ASSETS

2x3 Video Wall with Vertical Sponsor Ad

Sponsor Wrapped Game Feed

2x2 Video Wall with Full Screen Sponsor Ad

THANK YOU