Complimentary

New Puppy Guide Congratulations on Your New Puppy! At Especially for Pets, we believe the key to a great relationship with your new pet begins with an educated owner. Our first priority is your pet’s well-being. This New Puppy Kit serves as a helpful reference to help keep your pet safe, healthy and happy. Our experienced sales associates are trained to answer your questions and assist you with any concerns. We also have an expansive dog training program, which will help you and your family raise a well-mannered and welladjusted puppy. Early education is the key to problem prevention and getting everyone off to a great start. We are here to help the moment your puppy arrives.

Puppy 911 Specializing in everything you need to know about getting your puppy started off on the right paw! This private, at-home service will help you and your new puppy get off to a great start. One of our professional trainers will visit you in your home and help produce a customized plan for your family and puppy. We will help you assimilate your puppy into your unique lifestyle and make your puppy’s transition easier. During an in-depth discussion regarding puppy behavior, you will learn how your actions can influence your puppy’s success. We will also discuss housebreaking, crate training, fair pack leadership and more! Puppy 911 is especially beneficial for the client who wants or needs more guidance in their home environment. Topics include teaching owners how to shape wanted behaviors such as coming when called, proper play, proper interaction with children and housebreaking. Participants will also learn how to prevent undesirable behaviors such as nipping, jumping, destructive behavior, barking and fussing at night. To schedule an appointment, email Leslie Zelamsky, Obedience Manager at [email protected]

Puppy Power Hour Did you recently add a new furry bundle to your family? Join us for this fun-filled hour of puppy play and learning. One of our professional dog trainers will lead the playgroup and answer your questions about puppy behavior and training. We offer a safe and fun environment, complete with treats and toys. Puppies should receive a minimum of one set of vaccines, at least seven days prior to attending and a first de-worming. If you have any questions or concerns about your puppy's vaccine status, please consult your veterinarian. For puppies ten weeks to four months. Pre-registration recommended. $12 per session.

Created By Pet Lovers For Pet Lovers

Table of Contents Housebreaking/Crate Training

2&3

Toys & Treats

4

Collars & Leads and Outdoor Safety

5

Grooming & Pest Protection

6

Services Offered at Especially for Pets

7

Store Locations & Coupons

8

www.especiallyforpets.com

Housebreaking and Crate Training Crate Training A crate is the most helpful tool you can have for housebreaking. The use of a crate compliments the instinctual psychology of the dog because the dog's mind equates a crate with a cave or den, which is where he would live in the wild. Small cave-like spaces translate into comfort, security and safety for your puppy. It gives him a place where he can relax without having to be on guard or aware of what's going on around him. In the wild, wolves do not soil their den. This is why a dog will not soil his crate. By confining your puppy to an appropriately sized space, he will learn the difference between inside and outside without much confusion. When you confine your puppy to a crate and combine it with a fair schedule of food and play, he will begin to extend his concept of the parameters of the "den." Eventually his den will include the entire house and he will only soil outside. If you restrict your puppy from certain rooms, he will most probably have an accident in that room because this is "outside" or not a part of the “den” in his mind. When your pup does soil the crate, clean it thoroughly with an enzymatic cleaner, which is specifically designed to clean up animal waste. If you do not remove the smell completely, your pup will soil again.

Other Benefits • Promotes a positive relationship between dog and child by creating a physical boundary when the dog needs a nap or some private space. • Prevents destructive behavior which usually lasts beyond the housebreaking period. • Dogs are put into crates at various points throughout their lives, such as the vet, groomer, when traveling, or at a kennel. • If your pup is raised in a crate and is relaxed in one, he will be much happier in these potentially stressful situations. • Prevents guarding, barking and other nervous behavior by helping him to relax.

Tips • Allowing the puppy to sleep in a family member’s bedroom, in the crate, promotes bonding and teaches the dog to sleep when his family is sleeping. This is highly recommended, as dogs are pack animals and enjoy being with their 'pack.' • Do not only use the crate when you are leaving the house. The puppy should be comfortable in his crate whether your are home or not. • Do not feel bad or apologize to your pup when you crate him. Instead, be proud of him and praise him. • When you let him out of the crate, do so only when he is calm. If you open the door to a whining, barking or jumping puppy, this only rewards that behavior.

Crate Training What Size Crate? Ask an Especially for Pets sales associate to assist you in choosing the appropriate size crate for your dog. Ideally it should have enough room for him to grow into as an adult. While your puppy is small, the crate should be modified so he can only stand up and turn. Make the space smaller with a crate divider. Too large an area will negate the "den” concept and allow your pup to soil one part of the crate and sleep in the other. It will confuse him and increase housebreaking problems.

What Type of Crate? There are two basic types of crates: wire and fiberglass. There are different benefits to both. Wire allows more air to circulate and because it collapses flat, it is more convenient for land travel. Wire is also easily made smaller by purchasing a crate divider. Fiberglass is required for air travel but the crate must be “airline approved." (Check for size requirements with your airline before traveling.) Fiberglass crates are lighter yet are bulkier than wire crates. However, a benefit is fiberglass crates are more "cave-like" because they are more enclosed.

First Impressions are Everything One of your main goals for your young puppy should be to make him comfortable with new experiences. Positive introductions will lay the foundation for an easy-going, stress-free life. The puppy who learns to enjoy his crate will be easier to travel with and will do much better at the groomer, the vet or the kennel. In order to assure your puppy enjoys his crate, you must ease him into it. Begin with the door open. Make a path of treats leading into the crate. Let him go in and out as if you’re playing a game of "get the treat.” As you do this, say “crate." He'll learn to associate the crate with a fun game. Gradually build up the time the puppy is left in the crate; just a few seconds at first. We also recommend feeding your pup in the crate, which will help make it a more pleasurable experience. When you leave your puppy in the crate, do so only with crate-safe toys such as stuffed Nylabones or Kongs.

Created By Pet Lovers For Pet Lovers

Crate Safety Before you put any toys, treats or bedding in your crate with your puppy, you should get a sense of his desire to chew. A puppy does not know the difference between his bed and a chew toy and may not be safe if he is left with easily chewed items. Refer to page 4 for information and recommendations on “crate-safe” objects.

Feeding Ideas Have water available whenever your puppy is out of the crate. • Pick up water at 7:00pm and give small amounts after that time, if needed. • Puppies up to five months of age eat three times per day. After five months, feed twice per day. • Have your puppy earn his meal by training him in basic commands at mealtime. • When changing food brands, do so gradually as to not upset pup's stomach or cause diarrhea. • Excessive stool per day (five or more) or loose stool can mean worms or overfeeding. Bring a stool sample to your vet to have it checked. If there are no worms, cut back on the amount of daily feeding.

Gates Gates are a convenient way of confining your pup to certain areas in your home. They prevent your puppy from wandering and having accidents all over the house. However, they are not a replacement for a crate, which imitates the "den" concept. As a puppy becomes more reliable he should earn privileges. One of these privileges is to have access to your entire home. The puppy should gain access gradually, one room at a time, with supervision. Eventually, your entire house will become the dog's den, too. Gates are a great way to divide large spaces into smaller, more manageable spaces.

2

Housebreaking and Crate Training Housebreaking Do’s • Be realistic with your puppy’s training. It is a process that takes time. • Expect accidents. Clean them up and carry on. If you catch the puppy going, lift him up and bring him to his elimination area. • Praise calmly for going outside. • Feed on schedule. Limit water. • Take puppies to the same area each time they go outside. • Escort your puppy outside. • Say a word or phrase to associate with elimination, such as ‘hurry,’ ‘do your business’ or ‘better go now.’ • Allow earned free time in your house after going outside. • Use a treat to lure your puppy into his crate.

Sample Housebreaking Schedule 6:00am Bring puppy out to elimination area. If puppy goes, bring back inside or play or take him for a walk. If he does not, crate him and bring him back out in 3-5 minutes.

Housebreaking Don’ts • Don’t think that if all is done right, the puppy will be 100% trained in just a few weeks. • Don’t ever hit, yell at, or rub your puppy’s nose in it. This will lead to a fearful and distrusting pet. • Don’t talk to or distract the puppy while you have him in his elimination area. It will make him forget what he is supposed to do. Stand in one place until he goes. • Do not feed on demand or give water after 7:00pm. • Don’t allow free play until you see the puppy relieve himself. • Don’t assume he’s “doing his business” alone. • For areas in your house where you can’t have accidents – don’t wait to bring the puppy there until he is older. Start now, with 5-10 minutes at a time, right after he has been outside. • Don’t get your pup into the habit of needing a walk to eliminate. • Never punish or yell at your puppy while he is in his crate. Don’t let him out if he has just been put into the crate and is barking or fussing, as this will only reward the negative behavior.

6:15am Feed in crate.

6:30am Bring to elimination area. Light exercise or a walk, play or socialize.

7:00am Crate or put pup in a puppy-proofed room while you finish getting ready for your day.

7:30am Bring to elimination area. Keep him out with you until you leave. Crate.

11:30am Bring to elimination area. Feed.

11:45am Light exercise or a walk, play or socialize. Let him follow you around.

12:30pm Crate.

3:30pm Bring to elimination area. Walk, play, and crate.

5:30pm Bring to elimination area. Feed in crate. Bring to elimination area. Walk, play, follow you around. You can crate during your dinner for now and when time outs are needed for you to get things done.

7:00pm Bring to elimination area. Pick up all food and water. Outside a few more times before crating for the night depending on how much play time. Offer small amounts of water if needed because of exercise or weather.

10:00pm Bring to elimination area. Crate overnight.

Tips • Once your pup has eliminated, you can bring him into areas of the house that are usually off limits, with your supervision. Doing this will get him used to the entire house with minimal accidents. Remember to always supervise. • As a general rule, young puppies can be left in their crate for one hour more than their age in months: ie., a three month old puppy can be left for up to four hours.

www.especiallyforpets.com

Working Full Time • Plan to set aside special puppy playtime in the morning when you need to leave a puppy for long periods of time. The puppy needs to have ample time for play and a walk before you leave. Being “let out” in the back yard does not count! You want him to be tired out before you leave. • Coming home at lunchtime or hiring a walker is important for any young puppy. If needed, a puppy-proofed room like the kitchen or bathroom can be set up for very young puppies who cannot hold it long enough in between outside ventures (with newspaper in one corner). As he matures, you can begin to crate him either before or after the midday break and eventually both times. • Paper training for temporary needs means that papers are only down when you are going to work and the pup cannot make it until noon for someone to let him out. • Paper a large area of the kitchen or use an exercise pen when you first start to use papers. Proof the kitchen thoroughly; spray Bitter Apple on wood areas, wires, etc. Pick up any area rugs, plants, and any thing down low that the puppy may get into. • Walk older puppies for at least 25-30 minutes everyday before you leave for work. Younger pups can take shorter walks, but need longer play and ‘follow you around’ time. • When returning midday, take the puppy right out to the elimination area. Let him sniff and stretch his legs. Feed. Let out again to eliminate, walk and or/play with pup. Clean up soiled newspapers out of sight of the puppy. Remember to use an enzymatic cleaner. • When returning home after work, do the same as above, but remove the newspapers all together. No newspapers should be available when you are home (weekends too). This way if he looks for papers, run him outside, teaching him that when someone is around, he can ask to go out! • Gradually lessen the papers to a small area at the back door so it shows that outside is really where you want him to go. • Your goal is to eventually crate him when you leave for work or continue to gate in kitchen without the newspapers.

3

Toys and Treats Durable Toys

Interactive Toys

Training Treats

For safety's sake, it is very important to pick toys that are appropriate for your pup's size, breed and temperament. Safe toys can be divided into two categories: durable and interactive. A durable toy is less likely to be destroyed if your puppy chews excessively. It will occupy your dog's time and mind without the need for your interaction. Even within the “durable toy” category there are some toys that are stronger than others. The only toys that should be left alone with your puppy are what we refer to as “crate safe.” They include: Nylabones, Kongs, Planet Pet, and other hard rubber toys. These toys are among the strongest. Please remember that our recommendations are educated, and based on our experience. However, in a dog's jaw nothing is ever 100% indestructible. It is ultimately up to you, the responsible pet owner, to decide what is safe for your dog's size and temperament.

Many new dog owners are in search of that one toy that their dog loves. They want something that the dog can play with on his own, which will calm the young pup's active personality. Indeed, these types of products are important for your peace of mind. Now you must ask yourself, why did I get a puppy? Chances are, if you are taking the time to read this, it is because you wanted a companion for you and your family. What do you want from your dog? Do you want him to be a loyal friend and family member? Do you want him to be well behaved and bonded to you? We hope the answer is yes! What this means is that you are one half of the relationship that comprises you and your dog. The two of you are responsible for making this a wonderful experience. You are the leader, however, and you must set the tone. Your dog is a pack animal, who by nature responds to and respects the alpha, the leader of the pack. You are the alpha. Part of gaining respect from and bonding with your puppy comes from the experiences you both share. Respect grows from fairness, consistency, training and fun. What does this have to do with interactive toys? Before you can expect real results in obedience training, you must bond with your dog. So many new puppy owners are concerned with controlling their dog and training them that they forget about the dog's playful nature. Interacting with your dog through play makes you fun and interesting to your pup. Playing with your puppy makes him want to be with you. Therefore it promotes bonding. There are a number of interactive toys for you and your dog. We label them interactive because they are meant for dogs and humans to play with together. They should be taken away when you are not playing with them because they can be chewed apart. Especially for Pets carries many interactive toys, including fleece toys and frisbees. Our staff can help you determine the right choices for your dog. Have fun with your dog!

Training treats should be the most wonderful treat that your dog loves. They should be full of flavor and be used only for training. Additionally they should be small and easily swallowed. When you are training your dog you want the reward to be quick and wonderful so that the dog enjoys working and the flow doesn't get interrupted. Examples of training treats are: • Real Meat treats • Solid Gold treats • Cloud Star Itty Bitty treats • Zuke’s Naturals

Destructive Chewing Puppies have a natural need to chew. The way to prevent destructive chewing is to have appropriate chew toys and treats available for your dog. If you catch your pup chewing on a piece of furniture, calmly say "don't" or "leaveit" in a firm voice. Immediately offer the proper chew toy and praise happily when he takes it. Eventually your pup will take what is appropriate and leave what is not. Another helpful tool is a product called Bitter Apple spray. Simply apply Bitter Apple to the object he is chewing and the pup should lose interest. Try not to use Bitter Apple excessively and instead of correction and praise because this will not teach the pup to seek out appropriate objects.

Created By Pet Lovers For Pet Lovers

Just as with toys, it is very important to choose treats that are appropriate for your pup's size, breed and temperament. Our definition of a chew treat, as opposed to a cookie or biscuit, is a treat that will last for a while. For any given treat, “a while” can mean 10 minutes or an hour or five hours. Every dog is different. When choosing a chew treat it is safer to choose one that can be worn down as opposed to torn apart. A treat that can be torn apart can get stuck in your dog’s digestive tract, and can cause medical problems. The only "crate safe" chew treats are actually chew toys, like Nylabones. Other great chew treats are: • Bully Sticks • Pressed or Crushed Rawhide • Raw Knuckle or Marrow Bones These are quite safe but should be supervised, at least initially. If you are unsure of the proper size, always get a size bigger than you think. If ever in doubt about leaving your dog unsupervised when he or she is eating a treat, opt not to leave him alone with the treat. It is always better to be safe than sorry when it comes to your dog’s safety. Traditional dog biscuits are recommended in between meals as a snack. There are many wholesome, all natural biscuits from which to choose.

4

Collars & Leads and Outdoor Safety Collars

Leashes

Tie-Outs

Picking your puppy’s first collar is a fun activity as there are lots of designs from which to choose. Pick a soft nylon collar that allows room to grow. If you plan to attend obedience classes a training collar might be recommended. We do not generally recommend training collars for dogs under four months of age. For older dogs, there are a few choices. The most common collars are choke, prong, Haltis and Gentle Leaders. The type of training collar used should match the problem you're having with your dog as well as your dog's temperament and training experience. We encourage you to bring your dog in for a proper assessment and fitting. We will also teach you how to use the collar properly. It is best to attend a dog training class at which our professional instructors will properly guide you. Please remember that a training collar does not create a miracle cure for your particular problem. For example, many dogs are prescribed choke collars for pulling. Without proper instruction, the dog will be unaffected by a choke collar and will pull anyway. This may lead to a collapsed trachea. Please note: A training collar is only meant for training. Never leave a training collar on an unsupervised dog and never tie your dog to anything while wearing one.

The leash you choose should be four or six feet long. Leather is preferable for durability and comfort for your hand. If you plan to attend an obedience class, leather is best. Remember, puppies like to chew. We will be happy to teach you techniques to prevent leash chewing. Extendable/retractable leashes are available if you'd like to give your pup room to run. They are not recommended for training your dog to walk on a leash because the variable lengths can promote pulling. Make sure you purchase the appropriate size for your dog's weight. For running in the park, cotton web leads are available in many lengths up to 50 feet.

Tie-outs are a quick and relatively inexpensive way of making sure your dog won't run off. They come in a variety of lengths. A trolley is a cable that is mounted between two wooden objects (such as a house and a tree) and runs about five feet over the head of the dog. A wheel and cable is then attached to the cable and to the dog. A trolley prevents the dog from getting tangled as he might with an ordinary tie-out. When purchasing a tie out or trolley, be sure to get the one that is appropriate for your dog's size. It is also very important to use a harness instead of a collar which may choke the dog. Never leave the dog alone when on a tie-out or trolley. An unsupervised, tied-up dog can get into a lot of danger. He can be strangled or attacked by another animal. He can also be stolen! Certain dogs become extremely defensive when tied up, which can promote aggressive behavior.

Tip There really is no replacement for a good obedience class. At Especially for Pets, we offer classes for young puppies and adult dogs. Our trainers use positive, motivational methods and make training fun!

Exercise Pens

Outdoor Safety A puppy should never be left alone outside for more than a few minutes. Even when you're with them, they should not be allowed to run free. A squirrel running may be more enticing than your smiling face. All it takes is one car to destroy the wonderful life you have planned. There are a few devices, discussed below, you can use to ensure safety for your pup while he is outside and not leashed.

Exercise Pens ("X-Pens") are probably one of the most convenient dog supplies you can have. An X-Pen is simply a free-standing portable fence. Its accordion-like design folds flat, making it easy to transport. X-pens consist of eight sections which are either two or four feet wide. When fully opened, there is a large area for the dog. Heights vary as well. X-pens are extremely convenient for families who don't have a fenced in yard. Additionally, they're great for camping, picnics and other outings. X-pens can be configured in a variety of shapes and dimensions to suit your needs.

www.especiallyforpets.com

Travel Safety Car safety is as important for your dog as it is for your family. Some dogs are very hyper in the car and create a distraction for the driver. Additionally, if you stop short a dog can go flying. A dog should be properly restrained in a moving vehicle. Barriers fit most cars and are great for station wagons, vans and SUVs. They mount in the car and keep your dog confined to the back. Also available are dog seatbelts which fit the dog’s torso and chest and attach to your car’s seatbelt. If you have room for a crate in your car, it is preferable and an extremely safe way to transport your dog.

5

Grooming and Pest Protection Brushing Whether your puppy is a Labrador or an Old English Sheepdog, he will need to be brushed regularly in order to keep the skin and coat healthy. It is extremely important to maintain the longer coated breeds to prevent the need for a shave. A coat which is matted to the skin is painful and unhealthy. It will probably have to be shaved. Never bathe a long coated dog without brushing before and after. It is truly best to have your dog groomed professionally. When introducing anything new to your puppy, it should be gradual and positive. Start brushing your puppy for a few seconds at a time and praise with love and treats. This will encourage your puppy to enjoy being groomed. Do not force your pup to do something if he seems uncomfortable. Forcing will create a lifetime struggle. If you intend to have your dog professionally groomed, start as early as 12 weeks. If you start early, a visit to the groomer will be a normal part of your dog's life. Make sure the groomer you choose is good with puppies. The idea here is not to prepare your dog for the ring at the Westminster Dog Show but for a lifetime of stress-free maintenance. A good groomer is not only someone who can give a good haircut; they should be compassionate and concerned for the experience your dog has while in her care. At Especially for Pets, all new puppies receive $25 off their first grooming (use the coupon on the last page of this guide). With membership in our free Companion Rewards program, every 10th groom is free! And, we offer free nail clipping. (A charitable donation is requested. Please call your local store for times.)

Grooming Essentials Shampoo When bathing your puppy you want to make it quick and positive. It's a good idea to feed the puppy treats while you bathe him to make it a fun playtime. A mild puppy shampoo won't damage the dog's coat. Most importantly, rinse well and avoid getting water in the ears. You can bathe your pup about once a month. Overbathing can lead to dry skin. Ear Cleaner Cleaning your dog's ears should be a standard part of grooming and health care. Dogs, especially ones with floppy ears, are prone to ear infections. Purchase an ear cleaner that is specifically meant for dogs. Simply squirt it into the ear canal and wipe with a cotton swab. The canine ear canal is "L" shaped which helps prevent damage to the eardrum. Your puppy’s ears should be cleaned once a week and after swimming. Toothpaste As with humans, oral hygiene is an important part of basic health care. Gum disease can develop into a serious health problem. Veterinary clinics are often visited by older dogs who need to be sedated in order to have their teeth cleaned. Prevention is the key to good oral health. Dog toothpaste is an effective palatable product that helps remove tartar and plaque. If you brush your dog's teeth once a week and keep teeth-cleaning toys (like Nylabones and Booda toys) available, you can help avoid future dental visits to the vet.

Created By Pet Lovers For Pet Lovers

Grooming Essentials Nail Clipping Nail clipping is dreaded by most dog owners because so many dogs hate it. Two reasons for this are an aggressive introduction and the dog's memory of pain or bleeding. As with everything else, a positive introduction will prepare your puppy for this necessary event. Start your puppy off by simply handling his feet with praise. As he gets comfortable with this, try to trim one nail. If he’s good, go on. If he struggles, gently tell him “easy" and try another. The Proper Way to Cut Nails Purchase a nail clipper that is appropriate for your dog as an adult. The large breeds have thick nails and need a heavy duty clipper. The most important thing is to avoid the quick which is the vein that runs through the nail. Clear or white nails are the easiest to cut, because the quick can be identified by its pink color. Cutting the quick is painful and causes bleeding which needs be stopped with a styptic product like Kwikstop. Simply cut the nail but not as close as the quick. Darker nails are more of a guessing game and it is recommended to just trim the tip of the nail once a week. In addition to damaging your floor, long nails can create joint problems in your dog. Long nails throw off the proper gait in your dog, can cause him to walk improperly, and is painful.

Pest Protection Preventing fleas and ticks can be confusing and frustrating. At Especially for Pets, we care not only about the health and well-being of your dog, we care about your family as well. Here are some guidelines that will reduce the risk of pesticide exposure for you and your dog. We recommend starting with natural preventatives first. Brewer's Yeast and Garlic tablets are a great 100% natural preventive that aids in the flea battle. Start feeding a few months prior to flea season or simply give year round. Brewer’s Yeast and Garlic helps build your dog's immune system and is good for his skin and coat, as well. Flea collars, sprays, and powders are available for your battle against fleas. These products kill what is on your dog but not what is in his environment. Chances are, if your dog has fleas, so does your house and car. If you have an infestation, we recommend giving your dog a flea bath and simultaneously treating your house and car with foggers. If you bring a flea-free dog into a flea-infested environment, the fleas can jump right onto the dog. This is why your house must be treated. Please remember that foggers contain pesticides, which carry their own health concerns. Many groomers offer flea "dips.” Dips are highly toxic and are not used in our Groomery due to the danger to our groomers and your pet. Our groomeries offer safe, effective flea baths instead. Flea baths are quite successful at combating fleas but do not offer the residual effects found in dips. Before you choose to dip your dog, please make careful considerations and exhaust safer options.

6

How Can We Help You? Guide to Services We Offer Puppy 911

Puppy Power Hour

Puppy Kindergarten-S.T.A.R.

This private, at-home service will help you and your new puppy get off to a great start. One of our professional trainers will visit you in your home and help produce a customized plan for your family and puppy. We will help you assimilate your puppy into your unique lifestyle and make your puppy’s transition easier. During an indepth discussion regarding puppy behavior, you will learn how your actions can influence your puppy’s success. We will also discuss housebreaking, crate training, fair pack leadership and more! Puppy 911 is especially beneficial for the client who wants or needs more guidance in their home environment. Topics include teaching owners how to shape wanted behaviors such as coming when called, proper play, proper interaction with children and housebreaking. Participants will also learn how to prevent undesirable behaviors such as nipping, jumping, destructive behavior, barking and fussing at night. To schedule an appointment, email Leslie Zelamsky, Obedience Manager at [email protected]

Did you recently add a new furry bundle to your family? Join us for this fun-filled hour of puppy play and learning. One of our professional dog trainers will lead the playgroup and answer your questions about puppy behavior and training. We offer a safe and fun environment, complete with treats and toys. Puppies should receive a minimum of one set of vaccines, at least seven days prior to attending and a first de-worming. If you have any questions or concerns about your puppy's vaccine status, please consult your veterinarian. For puppies ten weeks to four months. Pre-registration recommended. $12 per session.

The Especially for Pets Dog Training Program provides a holistic approach to training your dog. We believe that a well designed Puppy Kindergarten class should include a solid foundation in lure/reward based training while addressing all aspects of raising a well mannered, happy and confident puppy. Our Puppy Kindergarten class compliments the American Kennel Club’s S.T.A.R.sm Puppy Program which promotes Socialization, Training, Activity and Responsible ownership. Puppies will learn to play appropriately with other dogs as well as basic commands such as sit, down, come, stay, and leash etiquette. Students will also learn how to discourage unwanted behaviors such as jumping and excitable greetings. Owners will learn training theory, puppy care, and how to be a responsible member of the dog owning community. All of our seven week Puppy Kindergarten Classes will include an optional S.T.A.R. Puppy evaluation and certification. For puppies 10 weeks to five months (12 weeks to five months in Sudbury). Puppies should receive a minimum of one set of vaccines at least seven days prior to the first class and a first de-worming, and should be kept up-to-date on vaccines throughout the class. If you have any questions or concerns about your puppy's vaccine status please consult your veterinarian or visit www.AVSABonline.org.* For more information on AKC S.T.A.R. Puppy, visit www.akc.org/starpuppy.

The Especially for Pets Dog Training Program The training instructors at Especially for Pets base their classes on positive reinforcement and motivational techniques which make training fun for both you and your dog. Their goal is to enable owners to develop a deeper understanding of canine behavior and language. This produces a stable, balanced canine mind which is capable of learning and bonding with the entire family. Our classes emphasize communication in order to develop a trusting relationship between you and your dog. We offer obedience training at all locations. We also offer specialty workshops and related events. In addition, adopted pets receive 10% off their first class. Our classes are free for anyone raising and fostering a puppy for a non-profit, 501(c)(3) service dog organization. View our current schedule on-line, at www.especiallyforpets.com or visit any of our seven locations. any of our seven locations.

Grooming We offer grooming services in all of our stores. Our groomers have many years of experience and are particularly good with puppies. They make every effort to make grooming a happy experience for your puppy. Additionally, we offer: • $25 off the first groom for puppies with the coupon on the last page of this guide. • Free nail clipping (a charitable donation is requested, please see stores for schedule) • Every 10th groom is free with membership in Companion Rewards • Grooming Referral Program: refer a new client to us and your pet’s next groom is 50% off! We offer 10% off on all purchases for adopted pets. This offer is valid for up to one month from your pet’s adoption date* This discount is also offered to anyone raising and fostering a puppy for a non-profit, 501(c)(3) service dog organization or providing their homes to foster animals.* *Please present your adoption certificate to your sales associate. Discounts for Service Dog Puppy Raisers will be applied upon application completion, which includes a valid I.D. from the non-profit, 501(c)(3) organization. Applications are available in the store.

www.especiallyforpets.com

7

Locations Acton

Newton

444 Great Road (Route 2A) ,Acton, MA 01720 t 978.264.4444 . f 978.264.0084

1185 Chestnut Street, Newton, MA 02464 t 617.964.7387 . f 617.243.3982

Canton

Sudbury - Dog Training Academy

95 Washington Street (Village Shoppes), Canton, MA 02021 t 781.828.8900 . f 781.828.8981

424 Boston Post Road (Route 20), Sudbury, MA 01776 t 978.443.7682 . f 978.443.4407

Medway

Wayland

67 Main Street (Route 109) , Medway, MA 02053 t 508.533.0275 . f 508.533.0276

44 Main Street (Routes 27/30), Wayland, MA 01778 t 508.647.6923 . f 508.647.6925

Westborough 153 Turnpike Road (Route 9), Westborough, MA 01581 t 508.366.9696 . f 508.366.9672

$10 Off

Puppy Kindergarten

$25 Off Grooming for your new puppy!

This coupon entitles you to $10 off one of our 7 week $5 off one of our 4 week Puppy Kindergarten Classes Please call or visit your location of choice to register. ! !

! !

!

Non-Transferable. Not valid with any other offer. One coupon per puppy.

This coupon entitles you to $25 off your pup’s first grooming. Please call or visit your location of choice to make an appointment. ! !

! !

!

Non-Transferable. Not valid with any other offer. One coupon per puppy.