NEW ORLEANS Where Business Gets Done!

PISC 2016 PURCHASING & INGREDIENT SUPPLIERS CONFERENCE

MARCH 9-11

Hotel Monteleone N E W

O R L E A N S ,

L A .

When and Where

yy March 9-11, 2016 in New Orleans, La. yy Hotel Monteleone 214 Royal Street New Orleans, LA 70130-2201 yy Tel: (504) 523-3341 yy Fax: (877) 643-8079 yy http://hotelmonteleone.com/

Information About the Event

Mark your calendars for March 9-11, 2016, to attend the American Feed Industry Association’s annual Purchasing & Ingredient Suppliers Conference (PISC) at Hotel Monteleone in New Orleans, La. More than 550 buyers and sellers of feed and pet food ingredients attend this annual event; it’s truly where business gets done! PISC offers industry experts the chance to exchange knowledge and learn about issues affecting the industry.

Who Should Attend Anyone interested in the current state of the animal feed industry should attend, as the program is designed to benefit all feed, ingredient and pet food professionals. Every year, past attendees recommend PISC as the best meeting for buyers and sellers of ingredients.

Important Dates for Planning Your Trip yy Hotel cut-off: Feb. 5, 2016 yy Early-bird registration cut-off: Feb. 5, 2016 yy Regular registration cut-off: Feb. 22, 2016

What to Expect PISC’s goal is twofold: First, PISC offers timely information by providing tools to help you conduct your business better. Second, PISC brings together the buyers and sellers of feed and pet food ingredients for face-to-face opportunities.

Dress Code Business casual. In March, the average high in New Orleans is 71 degrees and the low is 52 degrees.

Why You Should Attend To help identify the tools to drive your business! PISC provides market analysis, perspectives on the animal feed industry, hot topics and a host of other valuable information you will find useful in running your business.

Registration

To register, complete the writable form (type directly on the document) and mail, email or fax it to the AFIA office, or visit www.afia.org to register online. You will receive the 2015 rate and a $100 discount if you register online. For your convenience, a list of registrants will be shared with attendees prior to the event and on-site.

Registration Rate Spring Committee Meetings - $0 Nutrition Symposium Early-bird: $100 (cut-off Feb. 5, 2016) Regular registration: $125 (cut-off Feb. 22, 2016) On-site registration: $150 PISC Early-bird (cut-off Dec. 1 - Feb. 5, 2016): Member rate for registration online: $599 Member rate for registration via mail or fax: $699 Non-member: $2,050 Spouse: $105 Regular registration (Feb. 6, 2016 - Feb. 22, 2016): Member rate for registration online: $669 Member rate for registration via mail or fax: $769 Non-member: $2,150 Spouse: $135 On-site registration (Feb. 23, 2016 – Mar. 11, 2016): Member: $869 Non-member: $2,250 Spouse: $155

Registration Desk Hours yy Monday, March 7: 12:00 – 5:00 p.m. yy Tuesday, March 8: 7:00 a.m. – 6:30 p.m. yy Wednesday, March 9: 7:00 a.m. – 6:30 p.m. yy Thursday, March 10: 8:00 a.m. – 2:00 p.m. Name Badge Required. Registrants will receive a name badge that must be worn for entry into all speaking sessions, networking areas, meals and receptions. Persons without a name badge will be asked to leave the PISC designated areas. AFIA reserves the right to deny registration to the conference.

Cancellation and Refund Policy Ninety percent refund when notice received prior to Jan. 8, 2016. Fifty percent refund when received prior to Feb. 26, 2016. No refund after Feb. 26, 2016. AFIA reserves the right to cancel any conference it deems necessary. AFIA will not be responsible for airfare, hotel or other costs incurred by registrants.

Hotel Information AFIA is pleased to offer registrants a limited number of hotel rooms at a preferred rate of $199 per night (plus tax). The room block rate guarantees complimentary internet access in your guest room. Please contact the Hotel Monteleone directly at (504) 523-3341 or (877) 643-8079 to reserve under the group name, “American Feed Industry Association or AFIA.” AFIA has a limited number of rooms blocked. To receive the preferred rate, be sure to book before Feb. 5, 2016.

Transportation For those who are flying, we recommend you fly into the Louis Armstrong New Orleans International Airport (MSY). MSY is serviced by Air Canada, AirTran, American Airlines, Delta, Frontier, JetBlue, Southwest, Spirit, United and US Airways. The Hotel Monteleone is accessible from MSY (appx. 25 minutes/16 miles). Please note, we recommend allowing 45 minutes for transportation from the hotel to the airport. Avis is offering a discount on car rentals for PISC registrants through Avis Worldwide Discount (AWD) #G028647. Hertz is offering a discount for PISC registrants through its Customer Discount Program (CDP) #1937390. One-way taxi-cab fares average $40-55 each way. Airport shuttles average $20 each way and are located at the airport. The hotel recommends “Airport Shuttle,” www.airportshuttleneworleans.com. They meet every flight at MSY. Proceed from baggage claim to the transportation center for shuttle service. The one-way rate is $20.00 per person; a round trip is $38.00. To make a reservation with Airport Shuttle, please call (504) 522-3500.

New in 2016

Suppliers Product Showcase Opportunity For the first time at PISC, the committee introduces a buyer’s meet and greet session. The general session room will be set up with tables on the perimeter to allow a select number of suppliers the ability to display their products. The tables will need to be manned by a company representative during the “meet and greet” session times. Space is only available to AFIA member companies on a first come, first served basis. If you are interested, please contact Veronica Rovelli, AFIA director of meetings and events, at (703) 558-3563 or [email protected].

AFIA Antitrust Compliance & Confidentiality Policy By registering for this event, you agree to abide by the AFIA Antitrust Compliance & Confidentiality Policy. For a copy of the policy, please visit the registration desk on-site or contact us at [email protected].

Sponsorships To learn about sponsorship for PISC or the sporting clays event, please contact Jessica Morse, AFIA manager of meetings and events, at (703) 558-3573 or [email protected].

Private Meeting Rooms Interested in hosting a special event at PISC for your customers? This opportunity is available to all members, but space is limited and only available on a first come, first served basis. You must be registered for PISC to reserve a room. If you are interested, please contact Veronica Rovelli, AFIA director of meetings and events, at (703) 558-3563 or [email protected].

IFEEDER Silent Auction The Institute for Feed Education & Research will host a silent auction during both receptions. You may donate to the auction by contacting Leanna Nail, AFIA director of administration, at (703) 558-3567 or [email protected].

Special needs This meeting is open to all persons without regard to race, color, national origin, gender, religion, age or disability. Persons with special dietary needs, who require reasonable accommodation due to a disability, and/ or who require alternative means of communication (such as Braille, large print, sign language or language interpretation) should contact Veronica Rovelli, AFIA’s director of meetings and events, at (703) 558-3563 or [email protected].

Want to serve on the PISC Committee? Would you like to serve on the PISC committee? The committee sponsors the Feed Industry Institute and the Purchasing & Ingredient Suppliers Conference. The committee is currently seeking volunteers. If you or someone at your company is interested in serving, please contact Veronica Rovelli, AFIA’s director of meetings and events, at (703) 558-3563 or [email protected].

Golf Tournament The annual golf tournament is on hiatus while in New Orleans in 2016, but be sure to look for details next year as it will return in 2017 in sunny Orlando, Fla.

Nutrition Symposium 2016

8:00 - 8:15 a.m.

Welcome and Introduction

8:15 - 9:00 a.m.

The Evaporation of Trust: Lessons for the Food and Beverage Industries Edelman [INVITED]

9:00 - 9:45 a.m.

Building Trust in the Food System Through Values-Based Engagement Terry Fleck, The Center for Food Integrity [INVITED]

9:45 - 10:00 a.m.

Break

10:00 - 10:45 a.m.

Potential Impacts of Mandatory Labeling for GMO Foods Alison Van Eenennaam, University of California, Davis [CONFIRMED] 

10:45 - 11:30 a.m.

Nutrition Science Misinformation and The Big Fat Surprise Nina Teicholz, Investigative Journalist & Author [INVITED]

11:30 a.m. - 12:00 p.m.

Questions/Answers and Wrap-Up

Sporting Clays For the third time in PISC history AFIA will offer a sporting clays outing from 6:30 a.m. - 12 p.m. on Wednesday, March 9, 2016. Attendees must be registered for PISC in order to participate in the sporting clays outing. The $75 registration fee includes transportation to and from the hotel, breakfast, clay rounds, shotgun rental, ear/eye protection and ammunition. There is a 50 person minimum for this event; if the minimum is not met registrants will receive a full refund.

Additional Information If you have any questions, please contact Veronica Rovelli, AFIA’s director of meetings and events, at (703) 558-3563 or [email protected]. For sponsorship and registration questions, contact Jessica Morse, AFIA’s manager of meetings and events, at (703) 558-3573 or [email protected].

SPORTING CLAYS OUTING WEDNESDAY, MARCH 9 6:30 A.M.–12 P.M.

The AFIA Nutrition Committee will be hosting its annual nutrition symposium on Wednesday, March 9, from 8:00 a.m.–12:00 p.m. on “The Struggles Between Science and Perception that Shape Consumers’ Trust in Food Today.” This seminar is open to all PISC attendees and Spring Committee meeting attendees. An extra registration fee is required. The early-bird registration fee is $100, the regular registration rate is $125 and the on-site rate is $150. While AFIA is still working with several speakers to confirm their participation, this year’s Nutrition Symposium will include experts from several fields. The first two talks will focus on consumer trust, but each will focus on a different level. Edelman, a public relations firm, will share their trust barometer. From there, the Center for Food Integrity will focus in on the food and agriculture system. Alison Van Eenennaam, of the University of California, Davis, will speak on Potential Impacts of Mandatory Labeling for GMO Foods. She recently received the Council for Agricultural Science and Technology’s (CAST) prestigious 2014 Borlaug CAST Communication Award. Finally, investigative Journalist Nina Teicholz has been invited to share what she learned while researching and writing her New York Times bestseller book, “The Big Fat Surprise: Why Butter, Meat and Cheese Belong in a Healthy Diet.”

Where Business Gets Done!

PISC 2016 PURCHASING & INGREDIENT SUPPLIERS CONFERENCE

In addition to the symposium, the Purchasing & Ingredient Suppliers Committee has assembled a top-notch educational program.

Conference Schedule Wednesday, March 9, 2016

6:30 a.m. – 12:00 p.m.

Sporting Clays Outing

1:30 –1:45 p.m.

PISC Welcome and Opening

1:45 – 2:45 p.m.

Commodity Update, Matt Beeson, Beeson & Associates

2:45 – 3:15 p.m.

Highly Pathogenic Avian Influenza (HPAI) Bullet Sessions Government – Louisiana State Veterinarian (invited) Academia – University of Georgia (invited) Industry – TBD AFIA moderator – Leah Wilkinson, AFIA

3:15 – 4:15 p.m.

Highly Pathogenic Avian Influenza Panel Discussion – moderated by AFIA

4:15 – 5:00 p.m.

“Meet a Supplier and Greet a Buyer” Networking Session **New in 2016**

5:00 – 6:30 p.m.

Welcome Reception

Thursday, March 10, 2016 8:00 – 9:00 a.m.

Breakfast

9:00 – 9:45 a.m.

Food Safety Modernization Act Update Richard Sellers, AFIA Roundtable Food Safety Modernization Act Discussion with Industry Representatives: Feed company - TBD Pet Food company - TBD Ingredient companies - TBD

9:45 – 10:30 a.m. 10:30 – 11:30 a.m.

Grain Outlook, Richard Brock, Brock Associates

11:30 a.m. – 1:30 p.m.

Lunch Break (on your own)

1:45 – 2:45 p.m.

Transportation Update, Informa Economics (invited)

2:45 – 3:45 p.m.

Creating a “Culture of Preparedness’’ in America General Russel L. Honoré, US Army Retired, Commander of Joint Task Force Katrina & Global Preparedness Authority

3:45 – 5:00 p.m.

Networking Time (on your own)

5:00 – 6:30 p.m.

Grand Reception

Friday, March 11, 2016