New NOW ® Product Launches January/February 2017 m a r v a

■SUPPLEMENTS

■SPORTS

w a r d

■REAL FOODS

c n p

■ESSENTIAL OILS

■PERSONAL CARE

NEW NOW ® Products Jan/Feb

BerryDophilus       10  Billion  -­‐  50   Chews  

OralBio7c     1  Billion  BLIS  K12  -­‐   60  Loz.  

Magnesium  &   Calcium  2:1    ra7o    100tab  

BeKerStevia™    Stevia  Instant  Tab   Dispenser  -­‐  175  tab  

600mL  300  WaK  

Empty  60mL  Amber   Glass  BoKle    

Empty  30mL  Amber   Glass  BoKle    

Empty  10mL  Amber   Glass    

w/  Dropper  x  6  

Roll-­‐on  x  6  

w/Sprayer  x  6                 2

Ultra  Omega  3-­‐D      90gel  

NOW  Sports   Blender    

NOW ® BerryDophilus Extra Strength 10 Billion chew §  Claim: Source of probiotic helps to support gastro intestinal health §  Probiotic blend of 10 strains –  10 billion CFU per chewable –  10 billion CFU at time of expiry

§  Chewable probiotic with FOS –  Xylitol & Sorbitol Sweetened –  Natural Berry flavour

§  Children and Adults –  three years and older

§  One tab – 1-3x daily §  NOW 82923

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NOW ® BerryDophilus Extra Strength 10 Billion chew Directions: §  Adults, adolescents, and children 3 and up: Take 1 tablet 1 to 3 times daily §  If you are on antibiotics, take at least 2 to 3 hours before or after §  Keep refrigerated to maintain potency.

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Non-Medicinal Ingredients: §  FOS (fructooligosaccharides), Xylitol, Sorbitol, Cellulose, Stearic Acid (vegetable source), Silica, Malic Acid, Natural Beet Colour, Natural Flavours (raspberry, strawberry, cherry).

NOW ® BerryDophilus 10 Billion 50chew

Ingredients:  Each  Tablet  Contains   • Probio7cs  (Blend  of  10  strains)..10  Billion  CFU   • Lactobacillus  Acidophilus  (La-­‐14),     • Lactobacillus  salivarius  (Ls-­‐33)   • Lactobacillus  plantariium  (Lp-­‐115)   • Lactobacillus  casei  (Lc-­‐11)   • Lactobacillus  paracasei  (Lpc-­‐37)   • Lactobacillus  rhamnosus  (Lr-­‐32)     • Streptococcus  thermophilus  (St-­‐21)   • Bifidobacterium  breve  (Bb-­‐03)   • Bifidobacterium  longum  (Bl-­‐05)   • Bifidobacterium  lac7s  (Bl-­‐04)    

Non-­‐Medicinal  Ingredients   • FOS  (fructooligosaccharide   • Sorbitol,   • Cellulose   • Stearic  Acid  (vegetable  source)   • Silica,  Malic  Acid,   • Natural  Beet  Colour   • Natural  Flavours  (raspberry,  strawberry,  cherry  

NOW® BerryDophilus Strain Complements Lactobacillus

acidophilus

predominant  friendly  bacteria  in  upper  intes7nal  tract,  assists  in  B-­‐vitamin   produc7on,  an7-­‐yeast,  lactose  digester

Lactobacillus

plantarum

an7obio7c  alterna7ve,  metabolism  of  resistant  fibres

Lactobacillus

salivarius

inhibits  pathogenic  bacteria  (e.g  H.  pylori,  salmonella),  digests  protein

Lactobacillus

casei

inhibits  E.  coli  and  urinary  tract  infec7ons

Lactobacillus

paracasei

immune  response  modulator,  IBS  therapy,  acid  tolerant

Lactobacillus

rhamnosus

inhibits  pathogenic  bacteria  and  viruses

Bifidobacterium

lac7s

immune,  gut  health

Bifidobacterium

breve

decreases  intes7nal  permeability,  immune  strengthener

Bifidobacterium

longum

Intes7nal  pH  modifier,  B-­‐vitamin  producer

Streptococcus

thermophilus

relieves  symptoms  of  lactose  intolerance  and  other  gastrointes7nal   disorders,  acid  tolerant

 

 

Fructooligosaccharides

prebio7cs

prebio7c  fibre  to  nourish  good  bacteria

Other  Non-­‐medicinals

 

Contains  no  phthlates

Growth  Medium

 

GMO-­‐free.

Vegan  (Dairy-­‐free)

 

 

Content Ratio - Per Strain Lactobacillus  acidophilus  (La-­‐14)  –  30.81     Bifidobacterium  lac7s  (Bl-­‐04),30.81   Lactobacillus  plantarum  (Lp-­‐115)  28.44   Lactobacillus  casei  (Lc-­‐11)  1.42   Lactobacillus  rhamnosus  (Lr-­‐32)1.42   Lactobacillus  paracasei  (Lpc-­‐37)1.42   Bifidobacterium  breve  (Bb-­‐03)1.42   Streptococcus  thermophilus  (St-­‐21)1.42   Lactobacillus  salivarius  (Ls-­‐33)1.42   Bifidobacterium  longum  (Bl-­‐05)  1.42     7

Probiotics and Human Health §  Positive contribution to the microbiome mass – contributes to overall health §  Immune support – majority of immune cells are in the gut stimulate T&B cells §  Manufacture B Vitamins §  Utilization of vitamins and minerals §  Supports production and utilization of enzymes for digestion §  Prevent Candida overgrowth §  Destroys E.coli, Shigella and Salmonella §  Aid in Peristalsis §  Help to utilize anti cancer isothiocyanates such as Indole 3 Carbonyl and Sulforaphane ( cruciferous and fermented) §  Decrease side effects of Pharma antibiotic therapy

NOW ® BerryDophilus 10 Billion 50chew

SUMMARY

§  Claim: Source of probiotic helps to support gastro intestinal health

Code:    NOW82923   UPC:    733739829238   Size:    50  Chews     Category:  Diges9ve  Aids   Days  Supply:  23-­‐50  

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Feature    

Benefit  

High  potency  in  strain   and  bacterial  count    

Cost  effec7ve;  lower  tab    consump7on   based  on  needs;  improved  compliance   and  effec7veness  

High  potency  probio7c   chewable    

Ease  of  use,    appeals  to  mul7ple   demographic    

Acid  resistant  strains    

Effec7ve  when  consumed  with  or   without  food    

Why  carry  this  product?:       §  §  §  §  § 

High potency ADULT–targeted probiotic chewable (10 Billion) Best dosage per dollar value - almost 2x vs. nearest competitor 5 times the potency of nearest competitor 10 Strains – nearest competitor has 5 strains Exclusive Health Food brand - Builds sales and consumer loyalty

NOW ® OralBiotic™ 1 Billion BLIS K12 - 60 Loz Claim: Promotes oral health through the recolonization of the oral cavity §  Ingredients: BLIS K12® Streptococcus salivarius - 1 Billion CFU §  Contains: FOS (Fructooligosaccharides), Xylitol, Sorbitol, Cellulose, Silica, Stearic Acid (vegetable source), Natural Flavors & Beet Powder §  Dosing – 19 years and older; 1-2 lozenges daily §  Contains milk §  NOW 82921 10   10

Streptococcus salivarius - BLIS K12 ® §  Streptococcus salivarius is typically the that appears in newborns shortly after birth §  S. salivarius is a naturally occurring oral microbe, most people have the non-specific S. salivarius §  An estimated 2% of the human population has an abundant amount of more potent strains like BLIS K12® §  Studies show that children with naturally occurring microbial strains like K12 are better able to maintain mouth and throat health

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BLIS K12 ® §  BLIS K12® is an extremely safe yet powerful strain of Streptococcus salivarius §  When taken regularly, colonizes the mouth and throat and helps to maintain the natural defense system of the main entry point of the body by pathogens, bacteria and viruses –  support immunity against more virulent Streptococcus strains –  fewer Strep throat infections –  recolonization after antibiotic treatment

§  BLIS K12® has been clinically shown to support the maintenance of mouth, ear, nose, and throat health in children §  BLIS (Bacteriocin-like Inhibitory Substances) antimicrobial peptides §  http://www.blisk12.com/ 12

NOW ® OralBiotic™ 1 Billion BLIS K12 - 60 Loz

SUMMARY

§  Claim: Promotes oral health through the recolonization of the oral cavity

Code:    NOW82921   UPC:    733739829214   Size:    60  LOZ     Category:  Diges9ve  Aids   Days  Supply:  30-­‐60  

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Feature    

Benefit  

Contain  BLIS  K12  

Clinically  proven  to  protect  against   virulent  Streptococcus  strains  (strep)  

Human  strain  specific  to   ear,  nose,  and  throat   infec7on    

Designed  specifically  for  efficacy    

Chewable  Loz.  formula  

Coats  mouth  and  throat  –   protec7ve;  increased  effec7veness  

Why  carry  this  product?:       §  Clinically proven to protect against strep throat bacteria and other strep strains §  Best Dosage per dollar value - more than 2x §  Highest potency - 2x stronger – more effective vs gum competitor §  Exclusive Health Food brand - Builds sales and consumer loyalty

NOW ® Ultra Omega 3-D™ - 90 Softgels §  Claim: “Helps maintain/support cardiovascular health. Helps support cognitive health and/or brain function §  Contains - Molecularly distilled, Ethyl Ester form Omega 3 FA anchovies, tuna, sardines –  1350mg per soft gel •  600mg EPA/300mg DHA

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§  1000IU Vitamin D §  Directions: Take one softgel daily with food §  Non-Medicinal Ingredients: Softgel (gelatin, glycerin, water), Natural Lemon Flavour, Safflower Oil. §  NOW 81663

NOW ® Ultra Omega 3-D™ Softgels §  Ethyl Ester form of fish oil - safely deliver a very high amount of Omega-3 into the body –  superior triglyceride lowering capabilities –  EE is free form FA; will pick up available triglyceride backbone

§  The natural fish oil concentrate used in Ultra Omega 3-D softgel is manufactured under strict quality control standards –  GMP certified practices –  Over 97 quality control tests preformed

§  It is tested to be free of potentially harmful levels of contaminants (i.e. mercury, heavy metals, PCBs, dioxins, and other contaminants)

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Omega 3 Fatty Acids Omega 3 §  Overall cellular function

–  gene expression to regulating inflammation •  chemo-protective

§  Vital nutrients in the development & maintenance of the brain §  Cardiovascular Support –  lowers cholesterol

–  anti-arrhythmic, –  anti-thrombotic –blood thinner –  anti-atherosclerotic (preventing fatty deposits and fibrosis of the inner layer of your arteries) –  lowers BP –  cardio protective during cardiac episodes –  anti-inflammatory

§  Visual Health

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Vitamin D §  Regulation of calcium and phosphorus absorption §  Insulin regulation §  Immune function §  Hormone regulation §  Influences gene expression –  chemo-protective

§  Protective against multiple diseases –  autoimmune •  diabetes type 1 •  MS

§  Compelling evidence suggests a blood level of 30-50 ng/ mL is necessary for optimal health §  In the absence of adequate sun exposure 1000 IU vitamin D daily for children and adults is required to achieve these levels 17

–  William B. Grant, PhD, and Michael F. Holick, PhD, MD

Health Implications of Various Levels of Serum 25(OH)D

hKp://anaturalhealingcenter.com/documents/ Thorne/ar7cles/vitamin_d10-­‐2.pdf   18

NOW ® Ultra Omega 3-D™ - 90 Softgels

SUMMARY

§  Claim: Helps maintain/support cardiovascular health. Helps support cognitive health and/or brain function Feature    

Benefit  

Combina7on  EFA  &  Vitamin  D   Cost  effec7ve  2  supplements  in  1   formula   Ethyl  Ester  form    

Code:    NOW81663   UPC:    733739816634   Size:    90  Sokgels     Category:  Nutri9onal  Oils   Days  Supply:  90  

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High  potency,  effec7ve  in  lower   triglycerides  and  cholesterol    

Potency  allows  for  effec7ve    1   Greater  compliance  /  cost   sokgel  per  day     effec7ve   Why  carry  this  product?:       §  Highest dosage per dollar value - 30% more §  NOW has 2nd highest dosage of TOTAL EPA/DHA (900mg)per softgel - only the not-as-popular Minami Nutrition product has higher §  Exclusive Health Food brand - Builds sales and consumer loyalty

NOW ® Magnesium & Calcium – 2:1 ratio - 120tabs Claim: A factor in the maintenance of good health and proper muscle function §  Reversed ratio –  magnesium/calcium •  266.67mg/133.33mg

§  Magnesium –  Magnesium Oxide, Magnesium Aspartate, Magnesium Taurinate, Magnesium Glycinate, Magnesium Citrate

§  Calcium –  Calcium Aspartate, Calcium Lysinate, Calcium Citrate (33 mg)]

§  Vitamin D3 §  Zinc - L-OptiZinc® Monomethionine §  One tablet with meals - 120 Tabs §  NOW 81277 20   20

NOW ® Magnesium & Calcium – 2:1 ratio - 120tabs

NOW ® Magnesium Calcium – 2:1 ratio §  This reverse ratio formula is designed to provide higher levels of Magnesium –  nerve, muscle and bone

§  Magnesium, Calcium, Zinc and Vitamin D work synergistically and have nerve, muscle and bone supporting effects §  Zinc and Magnesium are involved in hundreds of enzyme systems in the body §  Zinc and Vitamin D vital for effective immune function §  Magnesium and Calcium –  Includes Aquamin® •  algae source

NOW ® Magnesium & Calcium – 2:1 ratio – 100 tabs

SUMMARY

§  Claim: A factor in the maintenance of good health and proper muscle function

Code:    NOW81277   UPC:    733739812773   Size:    100  tabs     Category:  Minerals   Days  Supply:  90  

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Feature    

Benefit  

Reverse  ra7o  calcium   magnesium  

Addressing  magnesium    needs  in   most  individuals  

Effec7ve  dosing  of  synergis7c   nutrients  vital  to  bone   mineraliza7on  

Vital  combina7on  for  bone   strength,  cardiovascular  support   as  well  as  other  mul7ple  health   benefits  

Contains  Aquamin    

Added  trace  mineral  component   for  greater  benefits  

Why  carry  this  product?:       §  §  §  § 

Demand for 2:1 ratio in Magnesium/Calcium Highest Dosage per dollar value - 3x more Attractive price point under $20 vs. Avg. retail over $24 Exclusive Health Food brand - Builds sales and consumer loyalty

NOW ® Stevia Instant Tab Dispenser 175 tab

§  Convenience on the go! §  Stevia Tab dispenser §  Quick dissolving tabs §  Sweetness equivalence –  1 tab = 1 tsp sugar

§  175 tabs §  NOW 86919

NOW® BetterStevia™ - A Whole Leaf Sweetener

§  Stevia extract consists of steviol glycosides extracted from the whole leaf of the stevia plant §  Incorporating all steviol glycosides that provide the sweetness component of the stevia leaf –  Rebaudioside A –  Stevioside

NOW® BetterStevia™ - Taste The Difference!

§  NOW's Foods employs a patented extraction process –  water and alcohol

§  The resulting extract is treated with a vegetarian source enzyme (glucosyl transferase) §  Reduce the licorice-like aftertaste typically found in stevia extracts resulting in BetterStevia™

NOW ® Stevia Instant Tab Dispenser 175 tab

SUMMARY

Stevia Instant Tab Dispenser 175 tabs Feature    

Benefit  

New  improved  dispenser    

Ease  of  use    

Carry  with  you,  access  to   Stevia  at  all  7mes  

Prevents  sugar  intake  when   away  from  home  

1  tab  =  1  tsp  sugar  

No  measurement  requires,  ease   of  use  

Why  carry  this  product?:       Code:    NOW86919   UPC:    733739869197   Size:    175  tabs     Category:  Sweeteners   Days  Supply:  based  on  use  

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§  Unique, cutting-edge formula – Better tasting Stevia §  Best value – lowest cost per tablet §  Unique production techniques – gentle enzyme extraction to remove bitter-taste components while preserving nutrient content §  NO Reb A or D isolates only – provides full nutrient profile §  Less packaging than one competitor §  Largest size - more convenience §  Exclusive Health Food brand - Builds sales and consumer loyalty

NOW ® Solutions Empty Amber Glass Bottles §  NOW® Solutions empty amber glass bottles –  dropper lids – 30ml •  NOW07688

–  spray lids – 60ml •  NOW07691

–  roller ball – 10ml •  NOW07693

§  Sold in packages of 6 units §  Blank labels for your personal touch §  Make your own essential oils blends for any solution, cleaning, body, perfumes; options are endless 28

NOW ® Sports Blender 600mL 300 Watt §  Three Speeds - Pulse, Low and High §  Compact Design is Ideal for Home or Travel §  Great for Smoothies, Protein Shakes, Baby Formula, Dressings and More §  Two BPA-Free and Dishwasher-Safe Cups and Lids §  Built-In Safety Lock §  120V 60 Hz 300 W Motor Unit §  Powerful and Durable §  Designed for Home Use §  One Year Limited Warranty §  NOW 08984 29

Honourable Mention Grandpa’s Rhymes for Healthy Times §  Elwood Richard, NOW founder and founder/technical director of the Natural Health Research Institute (NHRI) has written a poetry book for children entitled “Grandpa’s Rhymes for Healthy Times”. §  This book is based on traditional nursery rhymes and promotes a healthy, natural life style §  NOW 08997

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NOW® Continuing Education Programs

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§  NOW® University / NOW® Product-ology §  Exclusive to NOW® Retailers §  NOW® Product-ology incorporates 60-minute training sessions on a variety of healthy topics and ingredients, ranging from Amino Acids to Xylitol. It is free to all NOW® Retailers

To register for the NOW® Product-ology program, https://nowuniversity.litmos.com/selfsignup/ Fill in required information Your Code is PS100 You will be sent 2 emails; 1 with password information & 1 welcome email Ongoing access to courses, go to: https://nowuniversity.litmos.com Lead Contact – [email protected]

NOW® Complementary Product Request

§  To receive your complementary product §  Please send an email to [email protected] with the following information 1.  Your store name and telephone phone number 2.  Your name 3.  The phone number that you called from when you called into the tele-training 4.  The name of the tele-training session i.e. Nutritional Fats, Cognitive Health etc. 5.  The name and/or sku number of the product that you are requesting

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New NOW ® Product Launches Jan/Feb 2017 marva ward cnp

■SUPPLEMENTS

■SPORTS

■REAL FOODS

■ESSENTIAL OILS

■PERSONAL CARE