NASSCOM MarTech Confluence 2015 Theme: “Marketing DIsrupted” Day 1, Thursday, 3rd September 2015 MAIN CONFERENCE Venue: 9:30 hrs. onwards

1030 hrs. – 1045 hrs.

Venue: Registration and Networking

Venue: Inaugural Address/ Ceremony R Chandrashekhar, President, NASSCOM

1045 hrs. – 1115 hrs.

BREAK-AWAYS

Venue: Session I: Keynote The Modern Connected Consumer: Informed, Empowered, Assertive. This session is expected to give a flavor of consumer disruption: how consumers are changing and are real time connected, consumer expectations are changing.

Key Takeaway: Understanding the Modern Consumer Speakers: D Shivakumar, Group CEO, PepsiCo India

Venue:

Venue: Ballroom 1,2 & 3

1115 hrs. – 1145 hrs.

Networking Tea and Coffee

1145 hrs. – 1300 hrs.

Session II: Live Consumers Perspective: Meet your Consumers A session which will carry snippets of recordings of real consumers sharing insights about their buying patterns and technology usage in different cities, followed by a panel discuss with real consumers.

Speakers: Moderators: Ganesh Natarajan, Global CEO, Zensar Technologies Ltd. Ipsita Dasgupta, Chief Commercial Officer, GE Discussants (Picked from a social media contest) : Tanvi Wadhwa Arpit Mishra Shipra Alam, Ratnesh Kumar, Manu Dhawan, Co-Founder & CEO, Spaceworx

Indrani Das Venue: Ballroom I, II, & III

1300 hrs – 1400 hrs. 1400 hrs. – 1445 hrs.

Networking Lunch Session III: Panel discussion Topic: Addressing Brand Ownership for the connected customer. This session will discuss, in this age of personalization, how brand loyalty and ownership are rapidly changing. Key takeaway: Redesigning consumer experiences for brand differentiation

Speakers: Prashanth Challapalli, Sr. Vice President & Digital Head, iContract Harish Bijoor, CEO, Harish Bijoor Consults Inc Ajay Kakar, CMO - Financial Services, Adity Birla Group

Moderator: Sabyasachi Mitter, MD, Interface Business Solutions (I) Pvt. Ltd. Venue: Ballroom I, II, & III

1445 hrs. – 1515 hrs

Session IV: Keynote MarTech and Unicorns : Why you need to break silos and how you can do it There was a time when marketing and technology could be managed independently. Today, from ad tech and analytics tools to content and commerce platforms to new sources of data, marketing and technology have collided with each other, and MarTech is advancing at breathtaking pace. Industry research group IDC said in January 2015 that CMOs will drive MarTech spending to $32.3B by 2018, reaching a compound annual growth rate (CAGR) of 12.4%. As a leader accountable for business value, you must answer big questions: With the blurring of lines between communications, experience, commerce, and even core products, what exactly is MarTech anyway? What key trends will shape the future? How do you level-up your capabilities and talent to get the maximum return from your MarTech investments?

Speaker: Sheldon Monteiro, CTO, Sapient

Venue: Ballroom I, II, & III 1515 hrs. – 1545 hrs.

Networking Tea/Coffee

1545 hrs. – 1645 hrs.

Session V: Short Keynote followed by Panel Short Keynote

Topic: You woke up one morning to find: You've

suddenly become a software company! In less than 10 years, the technology landscape has completely transformed. Mobile devices have become a primary means of interacting with the world for our employees and customers. At the same time, open source software, the Cloud, Agile, Lean and high productivity languages have profoundly changed the economics and timescale of software development. Businesses and entire industries are being created, transformed or threatened by these changes. To thrive or even to survive in a "digitally transformed" world, the CMO and CIO are being forced to collaborate to a degree no one could have anticipated. In this panel, we will consider whether these strange bedfellows will develop into a power couple, or whether a rocky marriage between the two dooms the enterprise.

Speaker: Jim Walsh, CTO, Global Logic Panel Discussion Topic: CIO’s and CMO’s: Power Couple or Strange Bedfellows? Does forced marriage of IT and Marketing gets off to a rocky start? This session will discuss about the unprecedented need for these two departments to collaborate to co-design the marketing technology roadmap and bridging the gap to reach customer data insights which is becoming the linchpin of business success.

Speakers: Kartik Kaushik, Country Business Manager, Citi Bank Jyotsana Makkar, CMO, Microsoft

Abraham Alapatt, Chief Innovation Officer & Head Marketing, Thomas Cook India Ltd Moderator: Jim Walsh, CTO, Global Logic

Venue: Ballroom I, II, & III 1645 hrs. – 1715 hrs.

Session VI: Keynote Topic: Reimaging Marketing for the Digital Age? Prof. Nirmalya Kumar, Member- Group Executive Council, Tata Sons Ballroom I, II, & III

1715 hrs. – 1745 hrs.

Session VII: Keynote Topic: The Art of storytelling in Modern MarketingThe Consumer’s perspective

Speaker: Dave Carroll, Singer, Author, Social Media Innovator, Big Break Enterprises

Venue: Ballroom I, II, & III

1745 hrs. – 1830 hrs.

‘Powered by PechaKucha’ Night (PechaKucha 20x20 is a simple presentation format where you show 20 images, each for 20 seconds. The images advance automatically and you talk along to the images)

Presenters: Sonal Dabral, Chairman and Chief Creative Officer, DDB Mudra Group Anand Siva, Principal Consultant - Customer Relationship Practice, Gain Theory Roshan Abbas, Indian Radio jockey, theatre actor, TV anchor, emcee, impresario, event manager, writer, and Director Sumiit Lakhutia, Presenter & Anchor, CNBC TV 18 Shreya Krishnan, Head, Marketing and Communications, First Advantage India

1830 hrs. Onwards

Networking Drinks and Dinner

Day 2, Friday, 4th September, 2015 MAIN CONFERENCE Venue: 0900 hrs. onwards

BREAK-AWAYS Venue:

Registration and Networking

8:30 - 12:30 hrs.

Venue: 0930 hrs. – 1000 hrs.

Venue: Session VIII: Opening Fire-side chat

Speakers: Sudhanshu Vats, Group CEO, Viacom 18 Moderator: Rajdeep Endow, MD, SapientNitro, Sapient

Venue: Ballroom I, II, & III

1000 – 1100 hrs.

Session IX: Social Vs Traditional: The Toss up! Short keynote: Growth Hacking India In this session we will cover what works globally and what works locally and why they aren't always the same. We will look at case studies of successes and failures so you can plan your digital and social marketing right.

Speaker: Jonathan Bill, Mobile and Web Entrepreneur

Venue:

Short Keynote: Case of Traditional Marketing Digital media is an ingredient, not an entry. Marketing for people’s attention. Is it about you, your product, and all the other awesome things that you are and have or is it about them? The shift in marketing investment happening, with dollars pouring into content, but the focus needs to shift to lead generation and sales conversion metrics.

Short Keynote: Sameer Nair, Group CEO, Balaji Entertainment Moderator: S.Swaminathan, CEO, Hansa Cequity Venue: Ballroom I, II, & III 1100 hrs. – 1130 hrs.

Networking over Tea/Coffee

1130 hrs. – 1200 hrs.

Session X: Keynote

1130 hrs. – 1230 hrs. Masterclass

Topic: Digital marketing: Marrying the quantitative and the qualitative Speaker: Satyan Gijwani, CEO, Times Internet Dave Carroll Venue: Ballroom I, II, & III

1200 hrs. – 1300

Session XI: Short Keynote Followed by Panel Discussion

hrs.

1200 hrs. – 1215 hrs Short keynote Topic: Speaker: Clement Teo, Senior Analyst, Forrester, Singapore 1215 hrs. – 1300 hrs. Panel Discussion Topic: Marketing to Marketers: Cracking the Digital Code! Speaker: Sandeep Menon, VP & Strategic Business Unit Leader, Digital Services at Cognizant Narayan Shankar, Senior Sales Director and Team 360 Head, HCL Technologies Samir Dhir, Executive Vice President, Chief Delivery Officer & Head, Virtusa India Operations

Moderator: Clement Teo, Senior Analyst, Forrester Singapore Venue: Ballroom I, II, & III 1300 hrs. – 1400 hrs.

Networking Lunch

1400 hrs. – 1500 hrs.

Session XIII: Short keynote followed by panel discussion 1420 hrs. – 1435 hrs. Short Keynote Topic: TBA Speaker: Kal Raman, CEO, Xome Inc. 1435 hrs. – 1520 hrs. Panel Discussion Topic: Data Driven Marketing for consumer outreach In today’s connected world, data is the key to reach the consumer. This session will discuss the journey from Segmentation to personalization

Speakers: Kal Raman, CEO, Xome Inc. Jaimit Doshi, CMO, Kotak Securities Limited Kashyap Vadapalli, CMO, PepperFry Anthony Kilili, Head of dunnhumby India, DunnHummby Moderator: Rajesh Jain, The Founder and Managing Director, NetCORE Venue: Ballroom I, II, & III

1500 hrs. – 1545 hrs.

Session XIV: Panel Discussion Topic: Why should organizations care about Mobile Marketing?

Speaker: Kartik Jain, CMO, HDFC Bank Arijit Sarker, Director - India Operations, Google, Google India Private Limited Chetan Kulkarni, Founder- CEO, Vizury Moderator: Hari Thalapalli, CEO, CallHealth Venue: Ballroom I, II, & III 1545 hrs. – 1615 hrs.

Session: XV: Keynote Topic: Mobile is here to stay! The rapid evolution of mobile has affected all online marketing and e-commerce—boosting consumers' expectations about how often they will communicate with retailers, raising expectations about anywhere, anytime access to deals, price comparisons, access to stored information about their own preferences and more. In this session, Vincent will show just how fast mobile campaigns are evolving. He will highlight the mobile opportunity for marketers, showing how quickly mobile is becoming sophisticated in how it allows retailers to interact with customers, and the challenge this poses. He will provide strategies and tactics for everyone in retail mobile from decision-makers to the web developers who execute on those plans."

Speakers: Vincent Digonnet, Chief Growth and Transformation Officer, Razorfish International

Venue: Ballroom I, II, & III

1635 hrs onwards.

Hi Tea/Coffee

NASSCOM Reserves the right to make changes to the above agenda.