Name Date and place of birth: Address: Telephone No.: Mobile: Status: Linkedin profile: Summary Specializations:

CURRICULUM Name: Date and place of birth: Address: Telephone No.: Mobile: Status: E-mail: Linkedin profile: VITAE DE BENEDETTO GAETANO October 26th...
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CURRICULUM

Name: Date and place of birth: Address: Telephone No.: Mobile: Status: E-mail: Linkedin profile:

VITAE

DE BENEDETTO GAETANO October 26th 1971 in S. Pietro Vernotico (BR) ITALY via dell’Orto, 6 - 21047 Saronno (VA) ITALY +390296709254 +393486784060 Married since September, 1998 mailto:[email protected] http://it.linkedin.com/pub/gaetano-de-benedetto/1/802/270

Summary Senior Solution Consultant for the Marketing Cloud Business Unit within Adobe, helping customers to understand how Adobe’s solutions can fit into and contribute in optimizing their digital marketing activities. A professional Solution Consultant with a record of achievement in development of new business with complex organizations. Has an excellent track record in defining and executing strategies to exploit new and existing markets. Has developed a significant experience in account management. Specializations: • • • • • • • • •

Digital Marketing Online Optimization Online Analytics Targeting Social Marketing Media Optimization Multi Channel attribution Adobe Insight - Big Data Solution CRM SaaS & Cloud

Job History

Period

Company

Position

April 2010 – Jun 2013

ADOBE

Senior Solution Consultant

Nov 2008 – April 2010

OMNITURE

Solution Consultant

May 2006 – Nov 2008

ORACLE

Principal Sales Consultant

Dec 2000 – May 2006

SIEBEL

Senior Solution Consultant

Feb 1997 – Dec 2000

SYBASE

Senior Consultant

Jun 1995 – Feb 1997

TC SISTEMA

Consultant

Jun 1994 – Jun 1995

AKROS SIM

Consultant

Work Experience Period: Company: Department: Qualification: Products:

Nov 2008 up to Jun 2013 ADOBE (http://www.adobe.com) From 2008 to April 2010 OMNITURE (Start Up in Italy Turkey and Greece) OMNITURE acquired by ADOBE in the 2010. Sales Senior Solution Consultant Adobe Marketing Cloud

Job description:

Senior Solution Consultant Adobe official spokesperson since 2010. Senior Solution Consultant for the Omniture Business Unit within Adobe, helping customers to understand how Adobe’s solutions can fit into and contribute in optimizing their digital marketing activities. • From November 2011 up to Now Senior Solution consulting covering Italy. • From November 2010 up to November 2011 Solution consulting covering Italy, Spain and Portugal. • From November 2008 up to November 2010 Solution consulting covering Italy, Greece and Turkey. The Adobe Marketing Cloud offers an integrated and open platform for online business optimization, a strategy for using customer insight to drive innovation throughout the business and enhance marketing efficiency. The Suite consists of integrated applications to collect and unleash the power of customer insight to optimize customer acquisition, conversion and retention efforts as well as the creation and distribution of content. Using the Suite, marketers can identify the most effective marketing strategies and ad placements as well as create relevant, personalized and consistent customer experiences across digital marketing channels, such as onsite, display, e-mail, social, video and mobile.

Customers & Projects:

Unicredit (EMEA) 4 years of presales activities within the on line banking Business Unit. On Line analytics project across EMEA. WebContent Optimization project on the UniCredit WebSite across EMEA. Social Media Integration. CRM Integration. Multichannel Analytics. Press: Customer experience, web e modernita' secondo UniCredit ING Direct Italy 4 years of presales activities with ING Direct Italy. WebAnalytisc project, Content Optimization and CRM Integration (CallCenter and WebSite) Ad Banner Display integration. Press: Ing Direct: cosi' cambia il digital marketing

Vodafone (EMEA) Customer Experience Life Cycle: Find moment of truths and points of weakness Analyze multi-channel customer journeys through data channels integration (Call Center / Online / IVR / SMS) and moving from a vertical analytic approach to an horizontal one Drive Cost Efficiency and Call Deflection Support the acceleration adoption of selfcare tools through customer profiling analysis and modelling Multi-touch point NPS Study the correlation between different customer journeys and their impact on the NPS From KPI to KAI : Take a customer centric view Build analytic flexible models based on a customer centric view enabling Key Actionable Insights (KAI) Telecom Italia OnLine Analytics project on different Telecom Italia’s domains. Advanced Segmentation Project (Media Optimization) RCS 4 years of presales activities within the media group. Complete WebAnalytics Project (700+ domains). Advanced Segmentation Project Other Customers:

WeBank Lottomatica SEAT PagineGialle SKY Italia Findomestic 6Sicuro Genialloyd SISAL VUELING AIRLINES Unidad Editorial T. GARANTI BANKASI PRADA

CheBanca Ferrovie dello Stato Il Sole 24 Ore Quixa SPA CostaCrociere Gruppo Banzai PRISA DIGITAL YOOX DOLCE & GABBANA Renfe MONCLICK PHONE&GO

Press & Interviews:

Ottimizzazione degli investimenti OnLine IAB Seminar - Intervista a Gaetano de Benedetto di Adobe Adobe annuncia Adobe Tag Manager IAB Forum 2012 Milano: l'intervista video a Gaetano de Benedetto di Adobe Adobe e' anche Social con la nuova piattaforma Adobe Social, dedicata al social marketing

Awards:

2011 - Adobe Platinum Club

Period: Company: Department: Qualification: Products:

May 2006 up to Nov 2008 ORACLE (http://www.oracle.com) Sales Principal Sales Consultant Siebel Enterprise Edition Siebel Professional Edition Oracle BI Oracle Analytics Applications Siebel CRM On Demand Telefony@work

Job description:

Principal Sales Consultant I joined as a Sales Consultant to then move to a Principal position in the same consulting area, with particular focus on the Retail and Automotive market. Throughout this period, the growth of the Company gave me the opportunity to deepen my knowledge on various aspects of the enterprise software application business, such as: • Position solutions against competitors to technical and business counterparts • Adapt sales processes to customer’s buying patterns, identify, build and present financial justifications of new projects • Handle partner relationships understanding respective business models and goals. Main takeaways of this experience are Customer Relationship Management and eBusiness arguments deep knowledge, awareness of the business drivers and trends of the Italian market, involvement in top class customer deals and massive marketing events, partner relation management with most of the high end System Integrators.

Awards:

2007 - Oracle Quota Club

Period: Company: Department: Qualification: Job description:

December 2000 up to May 2006 Siebel Systems inc ( Acquired by Oracle in the 2006 ) Sales Senior Solution Consultant In supporting Account Managers through the sales process. (Product demonstration, POC, RFP, RFI, RFQ) Supporting customer needs during the qualification process and the sales process. Assist Account Managers in creating client presentation and customer quotation. Ability to work with Partners to build integrated solution for the final customer.

Certifications:

FY 2005 – Siebel 7.8 Architecture FY 2004 – Level II Certification Siebel CRM OnDemand FY 2004 – Level I Certification Siebel CRM OnDemand FY 2003 – Siebel 7.5 Architecture FY 2002 – Siebel 7 Architecture

Customers:

Trenitalia (Travel and Trasportation – Crm Service & Analytics ) Ducati (Automotive Crm Service, Marketing and Analytics) Gucci (Fashion - Crm Service, Marketing and Analytics) eOn (Energy - Crm On Demand) Artsana (Pharma - Crm On Demand and Crm On Premise) Armani (Fashion - Crm Service, Marketing and Analytics) Beretta (Retail – Crm Service, Sales, Marketing & Analytics) Ferrari (Automotive - Crm Service & Marketing) Maserati (Automotive - Crm Service & Marketing) Maersk-Logistics (Logistics – Crm On Demand) Open Job (Service – Crm On Demand) QI Europe (Service – Crm On Demand) Vodafone (Communication-Service,Sales, Marketing & Analytics) Edizioni San Paolo (Media - Crm Service, Marketing & Analytics) Telecom (Communication -Service, Sales, Marketing & Analytics) ENI (Energy - – Crm Service, Sales, Marketing & Analytics) Volkswagen Bank Spa (Finance -Service, Marketing & Analytics) World Food Program (No Profit - Crm On Demand) Zeiss (Retail - Crm Service, Sales, Marketing & Analytics) Fiat (Automotive - Crm Service & Marketing) Iveco (Automotive - Crm Service & Marketing) Benelli Armi (Retail - Crm On Demand) Whirlpool (Retail – Crm Service, Sales, Marketing & Analytics) TIM (Communication - Service, Sales, Marketing & Analytics) Alfa Acciai (Retail - Crm Sales, Service & Marketing) CNH (Automotive - Crm Service & Marketing) Edisontel (Communication-Service,Sales, Marketing & Analytics) Piaggio (Automotive - Crm Service & Marketing) Honda (Automotive - Crm Service & Marketing) Ferretti Cantieri Navali (Automotive - Crm Service & Marketing) Buzzi (Retail – Crm Service, Sales, Marketing & Analytics) Toyota (Automotive - Crm Service & Marketing) Mediaset (Media - Crm Service, Marketing & Analytics) SAI (Insurance - Crm Service, Marketing & Analytics) Illy (Retail - Crm Service & Marketing) Siemens (Service - Crm Service, Marketing & Analytics) Sogei (Service - Crm Service, Marketing & Analytics) Teuco (Retail – Crm Service, Sales & Marketing) Technogym (Retail – Crm Service & Marketing)

Period: Company: Department: Qualification: Job description:

February 1997 up to December 2000 SYBASE (Acquired by SAP in the 2012) Professional Service Senior Consultant Consultant for enterprise customers. Qualified trainer for Sybase & Powersoft courses. Recently in charge of Sybase EP Group (Enterprise Portal). Experiences of presales activities to help Sybase sellers.

Certificated Instructor for the following Powersoft/Sybase courses: • Transition to the Powerbuilder Environment • Fast Track to Powerbuilder • Building Object-Oriented Application with Powerbuilder • Mastering Datawindows • Exploiting Datawindows Tecnology • Designing and Implementing a GUI • Implementing a Distributed Application With Powerbuilder • Building Powerbuilder Internet Applications • Introduction to Infomaker • Managing Performance in Powerbuilder • Moving from Powerbuilder 4.0 to 5.0 • Powerbuilder 6.0 new feautures • Sybase SQL Anywhere Fundamentals • PowerBuilder 7.0 • EAS Administration • FastTrack to Java • FastTrack to PowerJ • Building applications using PB & EAS • Building applications using Java & EAS • EAS Administration Certifications:

FY 1998 - CPI Advanced (Powersoft) FY 1998 - CSI Introductory (Sybase) FY 1998 - CPD 5.0 Associate Fundamentals (Powersoft) FY 1998 - CPD 5.0 Associate Advanced Concepts (Powersoft)

Period: Company: Department: Qualification: Job description:

June 1995 up to February 1997. TC SISTEMA S.p.A. Pharma Group. Consultant. Development of Powerbuilder and Visual basic application for Phamaceutical Market. Updating of existing programs. Defelopment of IT environment. Development of Powerbuilder classes for intrnal use.

Period: Company: Department: Qualification: Job description:

June 1994 up to June 1995 Akros SIM S.p.A. . ( www.bancaakros.it ) EDP Consultant Updating of existing programs. Development of client/server applications. Help desk.

Studies School: Diploma: University: Faculty:

Istituto Arcivescovile - Saronno (VA) ITALY. Surveyor. “Universita’ statale” Milan ITALY 2 years of Information Technology

Professional Task Development of capabilities and improvement of knowledge in Information Technology and Digital marketing. Prepared to work in international teams. Self-motivated and resourceful, with strong leadership, is able to drive challenging business; good communicator, entrepreneur, professional business developer is constantly seeking new challenges with increased responsibility and recognition with business management functions of emerging companies and market leaders.

Further Information Language spoken: Business travel: Driving licence: Personality:

Italian, English. Available. A,B,KE. Outgoing, independent, good organizer, ability to work in team.

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