Multifamily Industry Trends Q1 2016 To request permission to use Kingsley data, please contact:
Shelby Lee, Marketing Manager 770.908.1220 ext 227 |
[email protected]
Overall resident satisfaction Overall Resident Satisfaction 80%
% Satisfied
78%
76%
75.8%
76.2% 75.7%
75.6%
76.4%
76.6%
76.7%
76.7%
76.6%
76.7%
76.7%
75.4%
74%
72%
70%
2
Business intelligence for the real estate industry.
CONFIDENTIAL | Ⓒ Kingsley Associates
Multifamily Industry Trends Q1 2016 For permission to use Kingsley data, contact Shelby Lee: 770.908.1220 ext 227 |
[email protected]
Overall resident satisfaction by market Overall Resident Satisfaction by Market Q1 2016
Q1 2015
100% 83%
80%
82%
76%
75% 75%
% Satisfied
80%
78% 76%
73%
76%
78%
60%
40%
20%
0% Change
Atlanta
Boston
Chicago
Dallas
Denver
Los Angeles
Miami
New York
San Francisco
Seattle
Washington, DC
+0.6%
+1.6%
+3.1%
-1.6%
-3.1%
+0.9%
+0.4%
-0.6%
-1.5%
-2.5%
+1.5%
3
Business intelligence for the real estate industry.
CONFIDENTIAL | Ⓒ Kingsley Associates
Multifamily Industry Trends Q1 2016 For permission to use Kingsley data, contact Shelby Lee: 770.908.1220 ext 227 |
[email protected]
Value for amount paid Value for Amount Paid 80%
% Satisfied
70%
60%
57.8%
58.4%
58.4%
58.1%
56.9%
56.0%
55.1%
54.5%
53.9%
53.5%
53.9%
54.4%
50%
40%
30%
4
Business intelligence for the real estate industry.
CONFIDENTIAL | Ⓒ Kingsley Associates
Multifamily Industry Trends Q1 2016 For permission to use Kingsley data, contact Shelby Lee: 770.908.1220 ext 227 |
[email protected]
Value for amount paid by market Value for Amount Paid by Market Q1 2016
Q1 2015
100%
80%
% Satisfied
62% 59%
60%
55% 57%
53%
57%
50%
47%
40%
54%
53% 53%
20%
0% Change
Atlanta
Boston
Chicago
Dallas
Denver
Los Angeles
Miami
New York
San Francisco
Seattle
Washington, DC
+3.0%
+1.2%
-0.1%
-2.3%
+0.1%
+0.5%
-1.3%
+2.5%
-0.6%
-0.8%
+0.4%
5
Business intelligence for the real estate industry.
CONFIDENTIAL | Ⓒ Kingsley Associates
Multifamily Industry Trends Q1 2016 For permission to use Kingsley data, contact Shelby Lee: 770.908.1220 ext 227 |
[email protected]
Renter renewal intent Renter Renewal Intent 70% 65%
% Likely
60% 55%
54.4%
54.7%
54.9%
54.8%
53.8%
53.5%
53.4%
53.2%
52.3%
51.9%
51.6%
51.5%
50% 45% 40%
6
Business intelligence for the real estate industry.
CONFIDENTIAL | Ⓒ Kingsley Associates
Multifamily Industry Trends Q1 2016 For permission to use Kingsley data, contact Shelby Lee: 770.908.1220 ext 227 |
[email protected]
Renter renewal intent by market Renter Renewal Intent by Market Q1 2016
Q1 2015
100%
% Likely
80%
60% 58% 54%
50%
52%
40%
51%
48%
54%
55% 50%
49%
52%
20%
0% Change
Atlanta
Boston
Chicago
Dallas
Denver
Los Angeles
Miami
New York
San Francisco
Seattle
Washington, DC
-3.2%
-0.6%
-4.7%
-3.3%
-3.2%
-0.6%
-2.3%
-1.9%
-1.8%
-0.6%
-0.4%
7
Business intelligence for the real estate industry.
CONFIDENTIAL | Ⓒ Kingsley Associates
Multifamily Industry Trends Q1 2016 For permission to use Kingsley data, contact Shelby Lee: 770.908.1220 ext 227 |
[email protected]
Renewal decision factors Top Renewal Decision Factors Q1 2015
Q1 2016
100%
21%
17%
23%
21%
26%
32%
33%
32%
33%
32%
26%
20%
30%
37%
53% 35%
40%
51%
56%
60% 55%
% of Respondents
80%
0% Rental rate
Location
Community management
Security
Community appearance
8
Business intelligence for the real estate industry.
CONFIDENTIAL | Ⓒ Kingsley Associates
Apartment features / finishes
Floor plan
Community amenities
Lease terms
Multifamily Industry Trends Q1 2016 For permission to use Kingsley data, contact Shelby Lee: 770.908.1220 ext 227 |
[email protected]
Renewal decision factors Top Renewal Decision Factors – Residents LIKELY to Renew Q1 2015
Q1 2016
100%
22%
19%
20%
30%
26%
35%
34%
39%
40%
40%
37%
43%
43%
46%
44%
40%
50%
72% 48%
60%
70%
% of Respondents
80%
0% Location
Rental rate
Community management
Community appearance
Security
9
Business intelligence for the real estate industry.
CONFIDENTIAL | Ⓒ Kingsley Associates
Apartment features / finishes
Floor plan
Community amenities
Too much trouble to move
Multifamily Industry Trends Q1 2016 For permission to use Kingsley data, contact Shelby Lee: 770.908.1220 ext 227 |
[email protected]
Renewal decision factors Top Renewal Decision Factors – Residents UNSURE of Renewal Q1 2015
Q1 2016
100%
19%
19%
20%
17%
22%
21%
24%
20%
24%
23%
26%
25%
23%
20%
27%
34%
40%
41%
66%
60%
66%
% of Respondents
80%
0% Rental rate
Location
Security
Apartment features / finishes
Community management
10
Business intelligence for the real estate industry.
CONFIDENTIAL | Ⓒ Kingsley Associates
Lease terms
Community appearance
Too much trouble to move
Floor plan
Multifamily Industry Trends Q1 2016 For permission to use Kingsley data, contact Shelby Lee: 770.908.1220 ext 227 |
[email protected]
Renewal decision factors Top Renewal Decision Factors – Residents UNLIKELY to Renew Q1 2015
Q1 2016
100%
60%
60%
60%
14%
13%
15%
13%
17%
14%
19%
18%
21%
18%
25%
26%
25%
22%
25%
21%
20%
31%
40% 30%
% of Respondents
80%
0% Rental rate
Community management
Security
Location
Apartment features / finishes
Other
11
Business intelligence for the real estate industry.
CONFIDENTIAL | Ⓒ Kingsley Associates
Community appearance
Lease terms
Community amenities
Floor plan
Multifamily Industry Trends Q1 2016 For permission to use Kingsley data, contact Shelby Lee: 770.908.1220 ext 227 |
[email protected]
Interest in apartment features Top 10 Apartment Features
% Interested (4s and 5s)
High Speed Internet Access
94%
Walk-in Closet
$35
89%
Soundproof Walls
$49
88%
Microwave
87%
Patio or Balcony
87%
Washer / Dryer in Unit
87%
Refrigerator with Water / Ice Dispenser
Garbage Disposal
Expected Monthly Cost
$62 $21 $52 $64
85%
$31
83%
Ceiling Fan
81%
Smart Thermostats
81%
$17 $31 $35 Source: 2015 NMHC/Kingsley Apartment Resident Preferences Survey 12
Business intelligence for the real estate industry.
CONFIDENTIAL | Ⓒ Kingsley Associates
Multifamily Industry Trends Q1 2016 For permission to use Kingsley data, contact Shelby Lee: 770.908.1220 ext 227 |
[email protected]
Interest in community amenities Top 10 Community Amenities
% Interested (4s and 5s)
Parking
94%
Pool
83%
Fitness Center
82%
Recycling
80%
Secured Community Access
80%
Non-smoking Buildings
76%
Green Certifications
75%
Green Initiatives
73%
Additional Storage Space outside of Unit
72%
Package Delivery Room
72%
Expected Monthly Cost $32 $46 $41 $26 $38 $37 $33 $31 $34 $20
Source: 2015 NMHC/Kingsley Apartment Resident Preferences Survey 13
Business intelligence for the real estate industry.
CONFIDENTIAL | Ⓒ Kingsley Associates
Multifamily Industry Trends Q1 2016 For permission to use Kingsley data, contact Shelby Lee: 770.908.1220 ext 227 |
[email protected]
Interest in green and healthy community amenities Top 10 Green/Healthy Amenities
% Interested (4s and 5s)
Fitness Center
82%
Recycling
80%
Non-smoking Buildings
76%
Green Certifications
75%
Green Initiatives
73%
Fitness Classes
Expected Monthly Cost $41 $26 $37 $33 $31
59%
Community Vegetable Garden
$44
39%
Bike Storage
$35
33%
Car-charging Station
19%
Bike Sharing
18%
$21 $35
$24 Source: 2015 NMHC/Kingsley Apartment Resident Preferences Survey 14
Business intelligence for the real estate industry.
CONFIDENTIAL | Ⓒ Kingsley Associates
Multifamily Industry Trends Q1 2016 For permission to use Kingsley data, contact Shelby Lee: 770.908.1220 ext 227 |
[email protected]
Kingsley Solutions Business intelligence for the real estate industry The most successful firms in real estate rely on Kingsley Associates for cutting-edge business intelligence solutions. With a depth and breadth of insight unmatched in the industry, we bring thought leadership and exceptional client service to every engagement. Let us partner with you to unlock the value in your organization and its relationships. RESEARCH • Resident/tenant satisfaction assessments • Employee/associate engagement programs • Broker perception surveys • Client and investor surveys • Portfolio performance scorecards • Time and motion studies
BENCHMARKING • Compensation research • Fund structuring and fee benchmarking • Organizational structuring CONSULTING • Succession planning • Competitive positioning assessments • Strategic planning facilitation
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