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MOVING TO FEDERATION ENTERPRISE HYBRID CLOUD 3.1 Achiad Friedman , Senior System Engineer © Copyright 2015 EMC Corporation. All rights reserved.

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CUSTOMER CLOUD CHALLENGE

Promises

Economic Advantages Greater Speed and Agility Reduced Complexity Innovation

© Copyright 2015 EMC Corporation. All rights reserved.

Challenges

Transparency Governance Security & Privacy Integration Efforts

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TRENDS IN THE MARKET

• Flexibility • Effortless Scale out

• Addition of emerging devices and applications at will

• Smaller organizations begin to replicate the super large • Platform 2 to look like Platform 3

• Everyone will be hacked!**

• Tighter packaged solutions

• Build into core rather than bolt on after

• Simplified deployment models (Converged, Hyper Converged)

• Full-scale DevOps capability

* Source: Top strategic technology trends 2015 - Gartner ** Source: IDC Connections 2015 Boston © Copyright 2015 EMC Corporation. All rights reserved.

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EMC’S RESPONSE TO THE TRENDS THE FEDERATION ENTERPRISE HYBRID CLOUD – THE NEW FACE OF IT! Expandable Service Catalog

Self-Service Portal

Multi-Cloud Management

Application Provisioning

Integrated Chargeback Self-Service Data Management

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Federation Enterprise Hybrid Cloud SIMPLE

SECURE

AGILE

Thousands of Engineering Hours

Engineered Solution

Designed, Tested, Proven Hardware & software integration

28 Days to be Up and Running

Services Delivery

Services for any phase— prepare, deploy, extend, manage

Single-Call Support

Across all solution components

Empowering ITaaS Transformation © Copyright 2015 EMC Corporation. All rights reserved.

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Build Your Own ≠ Engineered Solution SIMPLE

SECURE

TO

FROM

AGILE

BUILD: 6–18 Months

Federation Enterprise Hybrid Cloud