2ND QUARTER 2010

71st YEAR

Published by The Warwick Valley Chamber of Commerce, Inc.

President GARRETT DURLAND Seely & Durland, Inc.

Treasurer CEDRIC GLASPER Mechanical Rubber Products, Inc.

First Vice President DIANE MASSEY RE/MAX Benchmark Realty Group

Secretary MARY McCLURG Provident Bank

Second Vice President PAMELA ARACE Arace & Co. Consulting

Immediate Past President ROBERT E. KRAHULIK Bonacic, Krahulik, Cuddeback, McMahon and Brady, LLC

Directors DUANE W. ALBRO WVT Communications PAMELA ARACE Arace & Co. Consulting

ROBERT E. KRAHULIK Bonacic, Krahulik, Cuddeback, McMahon and Brady, LLC MARK KURTZ Grammy’s Garden

RAYMOND BRYANT Warwick Valley Central School District

DIANE MASSEY RE/MAX Benchmark Realty Group

SHERRY BUKOVCAN Mary Kay Cosmetics

MARY McCLURG Provident Bank

MECHELLE CASCIOTTA Kitchen & Bath Works of Warwick

SOUZIE MILLER WTBQ Radio Station

More News and Information

Keeping up with the changing times and the fast pace of news, the Warwick Valley Chamber of Commerce is proud to offer an upgraded website, this time in a newspaper-style format. Created in collaboration with WVT Communications and Christopher Welch, we have come up with a fabulous communications resource. The search engine optimization (SEO) has been enhanced by Jeanne-Marie Kardell of Write on Point Communications.

Not only is the site user-friendly, but members can now enter all of their current business events throughout the year. Go to ‘Chamber Events’ and find ‘submit new event’—it’s that easy. Call the Chamber office, (845) 986-2720, if you have any questions. Remember to take advantage of this new sales tool. The link to your business website directly from the Chamber website is a free service as part of your membership.

Executive Director MICHAEL A. JOHNDROW

July – October Warwick Valley Farmer’s Market Sundays, 9:00 am – 2:00 pm

August 10

Power Networking Breakfast Landmark Inn, 7:30 am – 9:30 am

Administrative Assistant

July – August

Warwick Valley Historical Society Museum Tours Tues & Sat; 2 pm – 4:30 pm

August 26

Lady’s Night Out Downtown Warwick, 4 – 9:00 pm

July

Queen Mary 2 Cruise

August 28

Under The Tent Cocktail Party Historical Society of Warwick Lewis Park, 6:00 pm – 9:00 pm

September 3

Board of Directors Meeting Mt. Alverno, 8:00 am – 9:00 am

September 14

Taste of Warwick

October 3

Applefest

HEIDI CLAY ShopRite Supermarkets, Inc. ROSEMARY COOPER Albert Wisner Public Library GARRETT DURLAND Seely & Durland, Inc. CEDRIC GLASPER Mechanical Rubber Products, Inc. SANFORD GLAZMAN Better Homes and Gardens Rand Realty

LISA MONTANARO LM Organizing Solutions, LLC BARBARA MOORE Greenwood Lake Village Mayor MARCI OAKLEY Castle Cruises and Travel PAUL RAFANELLO Paul Rafanello, CPA, PLLC JEFF REILLY St. Anthony Community Hospital, BSHSI CHERYL ROGOWSKI W. Rogowski Farms

JASON GRIZZANTI Warwick Valley Winery & Distillery

MARY BETH SCHLICHTING Frazzleberries

ERIK JOHANSEN The Iron Forge Inn

DOUG STAGE Stage, Nathans and Ziobro LLP

SARAH ARMAND

is published by

The Warwick Valley Chamber of Commerce Chamber Caboose, South Street Post Office Box 202, Warwick, New York 10990 Phone: (845) 986-2720 Fax: (845) 986-6982 Email: [email protected] Web: www.warwickcc.org Newsletter: NINA KANNON PREPRESS SERVICES

Membership Categories Corporate Member $350 16+ employees, 2 representatives

Small Business Member $150 1 - 6 employees

Medium Business Member $250 7 - 15 employees

New Business Member $115 In operation less than 1 year

Non-Profit Organization $75

All meetings are open to WVCC members.

1-6

July 9-11

Warwick Sidewalk Sale Downtown Warwick, 10 – 5 pm

July 9-18

Warwick Summer Arts Festival Town of Warwick

July 13

Power Networking Luncheon Coquito, 11:30 am – 1:30 pm

July 24

Show Me the Door Tour 10:00 am – 4:00 pm

July

24

George Washington B’Day Party Lewis Park, 6:00 pm

July

27

Black Dirt Feast 6:00 pm– 9:00 pm

November 13



71st Chamber of Commerce Annual Membership Dinner

Board of Directors Meeting Mt. Alverno, 8:00 am – 9:00 am



6:00 pm – 11:00 pm

August

6

Food & Wine Tasting Live Music Under a Tent 6:00 pm – 9:00 pm Food & Craft Fair Village of Warwick 10:00 am – 5:00 pm

2 The Chamber Connection

The Chamber Connection 3

New Identity Theft Prevention Tip

Business Etiquette: The 24-Hour Rule

One of the more recent scams for stealing your information and identity is called web browser “tabnapping” from “tab” and “kidnapping”. The criminal secretly changes already open browser tabs. All major browsers on Windows and Mac OS X are vulnerable to the attack. Most people keep multiple tabs open, often for long periods. They trust that the contents and label of a tab are safe so tabnapping may become the next big thing in identity theft. Never log-in or fill anything out on a tab that just popped up or you did not open yourself. Look at the URL in your browser’s address bar before filling in any form or giving out any personal information.

Successful business runs on efficient, timely communication. In “Tips from the Trenches” we focus on basic stuff that makes a difference.

By Robert Baier www.bobbaierinfo.com

Making the Job Shadowing Program for youth happen are Ellissa Schreiner, Lindy Kraft, Chairperson Doug R. Stage, Sherry Bukovcan, Anne Marie Moore and Marci Oakley.

Occupations Seen, Jobs Made, Positions Filled

The Warwick Valley Chamber of Commerce conducted a job shadowing program over a two week period. More than 80 children and over 60 employers participated. Juniors from S.S. Seward, Tuxedo Baker High School and Warwick Valley High School participated. Students were surveyed as to their interests and matched with prospective employers. This year was more flexible by allowing students to participate outside of the normal school hours. Some Tango under the Tent worked on the weekend or in the evening. “Tango under the Tent” started in the It was a great success and we understand summer of 2006 when Dr. Jerry Neri, a that at least six students were hired well-known and respected physician in including the young lady who shadowed Orange County, opened his home and Assemblywoman Annie Rabbit. beautiful gardens in Chester to Argentine July Jewelry Sale Tango enthusiasts. Cathe Linton, jewelry designer at In January 2009, a few months before Jerry’s passing, his dream to have Kokopelli, is having a massive sale until “Tango under the Tent” incorporated August on all Native American Jewelry as a not-for-profit-organization became and Art in the store to make room for the reality. Tango under the Tent, Inc. designers’ original pieces. promotes Argentine music and dance. Everything is at least 30% off and 50% Social dances, called Milongas, are held off for Chamber of Commerce members! almost every Saturday at the Seligmann Colorful necklaces of heishi, and Homestead in Sugar Loaf, NY. chunky turquoise (the hot color for 2010) Visit www.tangounderthetent.org for are available at the lowest prices ever. further information, email Jerry Kline, Come in and see Cathe’s new designs [email protected], or Sher Singh, at Kokopelli, 50 Main Street, Warwick, [email protected]. Tue-Sat 11-6 pm; Sunday 1-5.

International Judges to visit Warwick July 24

Warwick in Bloom, winner of the 2003 America in Bloom competition, is gearing up for another win; this time in the international arena. As the only community in the United States to enter the international challenge, we are excited to bring the trophy home to Warwick, NY! The eight key criteria: Tidiness, Environmental Awareness, Community Involvement, Natural and Cultural Heritage Conservation, Urban Forestry, Landscaped Areas, Floral Displays and Turf and Groundcovers. Warwick in Bloom is delighted to invite residents to “take part in the win”. If you would like to be part of this competition, or would like more information, please visit www.warwickinfo.net/wib and contact Chairperson Eileen Patterson at [email protected].

Sincere thank you

On behalf of the Warwick Valley Chamber of Commerce, New Member Luncheon Coordinator Sherry Bukovcan would like to thank the following restaurant sponsors of the New Member Luncheons hosted from October 2009 to May 2010. Their generosity, delicious fare and hospitable service was and is very much appreciated: Mama’s Boy, Copperbottom, Logan’s Well, Blarney Station, Frank’s Pizza, and El Azteca. Thank you Provident Bank for allowing the Chamber to use the conference room for luncheons, and The Dautaj for providing us with tablecloths & napkins.

Calling Culinary Masters August 21, 2010

Attention all bakeries and restaurant owners; you are invited to showcase your best dessert item at the 6th Annual Greenwood Forest Farms Barbecue on August 21, 2010. Our “Sweet Endings Culinary Delights” edible exhibit will advance some of finest desserts in the Warwick Valley. To enter, donate your best dessert item along with your business cards and best reviews to Mr. Johnson at (845) 986-5980. Every August, Greenwood Forest Farms invites members and friends to revisit “The Colony”, as it was originally called, for a walking tour and family-style barbecue. A throw-back to the 70s costume dance is scheduled for October.

By John Tinghitella, Humble Confidence Inc.

Get back to people in a timely manner (24 hours), and projects move forward. If you don’t, you’ll fight a logjam of clutter that will diminish your effectiveness.

Think of it this way—would you drink a glass of milk that had been sitting out for 2 weeks? For more advice, visit www. mytipsfromthetrenches.com.

Annual Sidewalk Sale July 9, 10, 11th

The Warwick Merchants Guild has been hosting the Annual Sidewalk Sale for well over ten years and running. This yearly summer event is always something the “locals” look forward to. It has been an opportunity to pick up a bargain or just get out to “see and be seen”. The many participating merchants use this event as a way to clear out old stock, chipped and irregular pieces, promote new items with incentive prices and also as a networking vehicle to meet new customers and greet old ones. As in the past, the Guild is inviting all area religious, civic, and non-profit organizations to participate. “I would love to see one of our local priests in a dunking booth!”, quipped Tim Mullally of Style Counsel, one of the event chairs. As in the past, there will also be live music. This year “Laramma” is back on the Railroad Green, Saturday at 3:00 pm followed by the “E’lissa Jones Band” at 6:00 pm. Both acts are part of the Village Summer Music Series. New additions to the Annual Sidewalk Sale this year will be a contingent of local bed-and-breakfasts set up on the Railroad Green to promote their establishments and give away a free night stay. Pennings Farm Market will be onboard with a sampling of their bounty. These are real community days. We encourage all to come out and have a great time Friday July 9th, Saturday July 10th, and Sunday July 11th. Anyone interested in participating may contact Tim Mullally at Style Counsel, (845) 986-9588.

From the Caboose by Executive Director Michael Johndrow

As a relative newcomer to the Warwick area, I now realize why it is such a great place to live and work. Everyone supports each other, with the many different entities working well together. The Village and Town for instance, cooperate through the efforts of Mayor Michael Newhard and Town Supervisor Michael Sweeton. The Warwick Merchants’ Guild is constantly looking for creative new ways to promote business in our area. The Village, Warwick Valley Farmers’ Market and our Historical Society frequently coordinate with local artists and musicians. Local restaurants often share resources and offer area events such as the Taste of Warwick and Restaurant Week. I was hired three years ago, and one item on my to-do list was to encourage cooperation among the communities of Florida, Greenwood Lake and Warwick. As part of that effort, my goal is to have each community maintain its own identity while allowing us to assist in promoting their individual activities. I am continuously encouraging all businesses in the Warwick Valley to join our Chamber. My mantra is: there is strength in numbers, so let us come together for the purpose of supporting one another. So far, this has worked admirably. We are growing! Our membership today is just short of 500 with 60 new members since January. In this year alone, we have had twenty ribbon cuttings. Let me list some of the events of this past quarter starting with April 3rd. The 2010 Annual Business Expo; thank you Diane Massey and committee. Operation Clean Sweep; thank you Lisa Montanaro and Girl Scout Heather Storms. In May the Warwick Valley Farmers’ Market opened for the season. June, the Visitor’s Guide (formerly Tourism Guide) was made available for distribution; thank you Janine Dethmer. 40,000 copies have been printed for distribution. It’s also available for download from our website. Members, your dues for this year were due this quarter. A final reminder will be sent to you (we will try to contact all unpaid businesses in the near future) before we remove all unpaid businesses from the Chamber website. Thank you Chamber Members, and I look forward to another bright quarter.

You are invited to Dare to Compare Auto Rates

At Seely & Durland, they ask, they listen, and they provide solutions. Seely & Durland’s new website now offers online personal automobile rates for up to 5 top insurance carriers: Travelers, Progressive, New York Central Mutual, Preferred Mutual & Kemper. Why spend all that time with a web-based company, entering data just to get one quote back! And best of all, you have the expertise and local representation of a professional independent agent, local business partner, and fellow Chamber member. Visit www.DareToCompareAutoRates.com today, or go to the company website for more information, www.Seely-Durland.com. Remember to join the social networking site to take advantage of the online chat feature!

4 The Chamber Connection

The Chamber Connection 5

Fortune Most Admired

The three Michaels: Michael Sweeton, Warwick Town Supervisor, Michael Johndrow, Chamber Executive Director, and Village of Warwick Mayor Michael Newhard attend the Lions Club Honorary Dinner at the Landmark.

Warwick represented at Primetime Emmy® Awards

Lisa’s Cookie Shop was invited to include its products in the 2010 Official Emmy Award Show gift bags. The ‘swag bags’ were distributed to all presenters, winners and attendees at the award show which aired June 27, 2010. “We are extremely proud to represent Warwick and to introduce our products at such a high-profile event,” said Lisa Ciriello of Distillery Road. Established in 2004, Lisa’s Cookie Shop is a family-owned and operated bakery specializing in all-natural, gourmet cookies, bars and granola. Products are available online at lisascookieshop.com, as well as at a variety of NY-, NJ- and CT-based specialty markets.

Lean, Green, and a Main Street Cornerstone Yesterdays has become a fixture on Warwick’s Main Street these past 25 years and is still going strong. Yesterdays’ original menu is a staple among customers of all ages, and is always made interesting with a daily specials menu. At the suggestion of Drs. Martini and Pennings, the restaurant has recently added a lean and green Medifast-style menu. Yesterdays Proprietor John Christison

has seen a lot of restaurants come and go, change hands, but Yesterdays has stood the test of time. He offers fine food and spirits at reasonable prices along with great service in a warm and relaxed atmosphere. John and his staff would like to thank the Chamber members, their friends and families, for their support throughout the years. Open 7-days-aweek for lunch & dinner on 29 Main St.

Historical Society of Town of Warwick News There are quite a few things happening in and around Lewis Park in the center of the village this summer. It’s the 200th birthday of three of the buildings the Society owns; The Old School Baptist Meeting House (OSBMH), the 1810 House, and the Ketchum House on Church Street. To kick off the celebrations, we are having a birthday party on July 24th, our ‘George Washington Day’. It begins at 6pm—bring a covered dish. During the next month, there will be different activities in Lewis Park,

including an Antique Appraisal Day on the 7th of August from 10-2 pm. Other events are musical evenings, a cupcake day (where you decorate your own), and a day to build and/or paint a birdhouse. Check www.warwickhistoricalsociety. org for specifics. All this leads up to our big fundraiser, “Under the Tent” on the 28th of August. A silent auction, raffle, and live music accompanied by scrumptious foods put together by members and restaurants, all take place under the tent. It’s from 6-9 pm.

Of course Apple ranked number-one overall as the Most Admired Company, but Automatic Data Processing, better known as ADP, is Fortune’s #1 “Most Admired Financial Data Services Company for 2010”, up from placing number-two last year. One out of every six employees nationwide is paid by Automatic Data Processing. ADP Payroll & HR Solutions help small business owners reduce liability, control costs, and stay in compliance with the constantly changing state and federal labor laws. After all, taking on liability, filing payroll taxes, and maintaining compliance probably aren’t the reasons you went into business. ADP helps put your focus back on what’s most important—growing your bottom line. Contact Zach Kruk for a no-risk, potentially high-reward consultation, (845) 545-5734, or [email protected].

Increase Savings

A recent survey shows 33 percent of Americans chose increase savings as their top financial resolution for 2010., says Ed Lynch, Edward Jones Financial Advisor.
Increase savings topped the list along with other resolutions such as paying down debt (30%) and putting more money into one’s child’s or grandchild’s education (13%). Other responses included contributing more money to a 401(k) or IRA plan (9%), paying down mortgage faster (7%) and begin working with a financial advisor (3%). Edward Jones has been #1 ranked by both JD Power & Associates and Smartmoney magazine. Call Ed Lynch in Warwick at 987-7220 to review your investment needs, to match them to your goals.

Community Ties

Greater Hudson Bank, N.A. remains committed to being a community bank by participating in local events such as the Warwick EXPO and Bridal Trail, and sponsoring Music in the Courtyard, Warwick Community Center, and the Lycian Theatre summer series. Greater Hudson Bank has opened a fourth branch in White Plains with deposits that continue to grow and rates that are among the most competitive available. Visit the Warwick Branch and be welcomed by your fellow community supporter.

Welcome New Members ACTION PLUS PROJECT MANAGEMENT INC. Paul Campanella PO Box 825 Monroe, NY 10949 (845) 783-0812 ADP Zachary Kruk 80 Washington St. Ste 304 Poughkeepsie, NY 12601 (845) 545-5734 BATH FITTER Erin Zoellner PO Box 13446 Albany, NY 12212 (518) 862-9901 CRYSTAL CLEAN CARPET & UPHOLSTERY CLEANING Keith Turner 3 Crystal Court Greenwood Lake, NY 10925 (845) 595- 1329 DREAM GREEN PRODUCTIONS Victoria D’Angelo 39 Warwick Tpke Warwick, NY 10990 (917) 267-8920

FRANCESCA’S Francesca Bonavita 40 Warwick Lakes Parkway Warwick, NY 10990 (845) 986-1038 FROST VACATIONS, LLC Don Frost 55 Laurel Hill Drive Westtown, NY 10998 (888) 726-3232

MOM’S HOMESTYLE DELI Denise Reider 319 Route 94S Warwick, NY 10990 (845) 988-9088

TANGO UNDER THE TENT, INC Ingrid Jacobs PO Box 3120 Middletown, NY 10940 (845) 386-3737

NANAS SOUTHERN KITCHEN Brittany Bounds 48 Main Street Warwick, NY 10990 (845) 988-0770

TELLTALE SIGNS Debby Haney 91 Cascade Road Warwick, NY 10990 (845) 986-1746

GLENMERE MANSION Patricia Mazo 634 Pine Hill Road Chester, NY 10918 (845) 469-1903

NEW YORK RENAISSANCE FAIRE Wanda Carr 600 Rt 17A Tuxedo Park, NY 10987 (845) 351-5171

HARRINGTON PRESS Rick Harrington 207 Main Street Nyack, NY 10960 (845) 353- 1832

ORANGE COUNTY WASTE Frank Ciano PO Box 134 Ottisville, NY 10963 (845) 386-9200

INTERIORS PLUS HIP & CHIC BOUTIQUE Barbara Sullivan 123 Route 94 South Warwick, NY 10990 (845) 986-4344

EAGLE DRIVE GOLF Steve Mindes 4390 Route 94 Florida, NY 10921 (845) 651-5001

JIM LESHINSKI ELECTRICAL Jim Leshinski PO Box 815 Warwick, NY 10990 (845) 986-3864

EVERY ARTIST TOGETHER (EAT) Lisa Cullen 217 Pine Island Tpke Warwick, NY 10990 (845) 544-1457

MAJESTIC REMODELING John Tasaro 62 Main St Florida, NY 10921 (845) 508-6377

Restorative Class Fridays at 4:30 pm

Yoga on the Lake is a Hatha Yoga Studio in beautiful Greenwood Lake offering classes for all levels. They have classes daily, late-evening classes for commuters, and also offer meditation classes twice monthly along with a restorative class every Friday at 4:30 pm.

Yoga is much more than just a workout. It is a practice that can change your life. You will become more flexible with the physical exercises, but the greatest change will happen internally, in your mind and spirit. Come and experience the power of yoga. Yoga on the Lake is at 69 Windermere Avenue, Greenwood Lake, NY, www.yogaonthelake.vpweb.com. Mention this article and your first class is only $10.

PEP PRODUCTIONS, LLC Paul Ellis PO Box 86 Sugar Loaf, NY 10981 (845) 469-7563 PHOTOGRAPHY LOUNGE Francesco Mastalia 2 Oakland Ave Warwick, NY 10990 (845) 986-7177 PRIMOSPORTS Jim Lagarde 472 Route 17A Florida, 10921 (845) 651-0440 SALLY’S CEREMONIES Sally Anne Gregor 6 Barbara Drive Warwick, NY 10990 (845) 987- 8152 SHARLENE’S HAIR DESIGN Sharlene Bovich 16 Main Street Warwick, NY 10990 (845) 986-3349 SUE & THE BLIND Sue & John Ferrogari 57 Hunt Drive Florida, NY 10921 (845) 651-7242

TV TECH MANAGERS Tracey Pietrzak 29 Chardavoyne Road Warwick, NY 10990 (845) 981-7064 VASTU Lisbeth Ryan 17 Main Street Warwick, NY 10990 (845) 987-7475 WARWICK NAILS Scott Dang 13 Main Street Warwick, NY 10990 (845) 986-1968 WARWICK SOCCER CLUB Craig Shields PO Box 140 Warwick, NY 10990 WARWICK VALLEY COUNTRY CLUB Kathleen M. Etheridge PO Box 321 Warwick, NY 10990 (845) 986-9609 WRIGHT BROTHERS LANDSCAPING Brendan Wright 325 Kings Hwy Warwick, NY 10990 (845) 986-1378

New on the Net

Did you know that the Chamber now has a Facebook Page? Please join us for up-todate information sharing from our entire community.

6 The Chamber Connection

Second Quarter Renewed Members A Dog’s Life ADT Security Systems Amuzae, LLC Anmar Associates, Inc. Appalachian Hotel Aqua Purity Ashford Cottage B & B AT Schwartz AXA Advisors Barry’s Bikes Bobolink Dairy Bonacic, Krahulik, Cuddeback, McManon & Brady, LLP Brinkerhoff & Neuville Insurance Group Business Demographics (formerly Warwick Info.net) Café Alamode Canevari Construction Carriage House Storage Certa Pro Painters Choices Christ Church Community 2000 Corwin Florist Country Chevy Courtyard by Marriott Crystal Springs Resort Daubert’s Lawn Service Dawson Motors Demarest Hill Winery Donahue & Nicosia LLP Dun-Rite Powerwashing East Arm Rowing Club Ed-U-Can Edward Jones El Azteca Esquire Title Agency

Etched in Time Engraving Forever Jewler’s Galloway Dental PC Gilsenan Designs Glenwood House B & B Goals Design & Marketing Grammy’s Garden Greenwood Lake Merchants Guild Greenwood Lake Taxi & Town Car Inc Greetings & Salutations Guardian Self Storage West, LLC Halligans Hampton Inn Handwriting Services Int’l Harriet L Earnest, CPA Hearing Healthcare Associates Helios System Holiday Inn Express Hudson Valley Closets Hudson Valley Home Inspection Hudson Valley Kitchen Hudson Valley Remodelers Inn at Stony Creek Kitchen & Bath Works of Warwick Kramer Nutrition Kuiken Brothers, Co La Petite Cuisine Lake Country Homes Landmark Inn Law Offices of Robert McManus Lehman & Getz Engineering Leo Kaytes Ford Literacy Orange Log Chips, LLC Marilyn’s Consignment Boutique Mary’s Kitchen, LLC Massey, Diane

The power of three letters: S E O

by Jeanne-Marie Kardell, Write On Point Communications

Want your website to be found? Get a Search Engine Optimizer (SEO). An optimizer or optimization involves the strategic placement of search terms on your website so that prospects can actually find you when they Google. Without SEO your website is merely an online brochure. Write On Point, currently working with the Chamber to improve its Internet visibility, played an integral part in the Chamber’s new website build. After a web visibility audit,

the SEO/Internet Marketing company advised the Chamber that the member listings on the previous site could not be found in a search because of the website’s format. This discovery was an impetus for the new website launched last month, which addresses that problem.

For more information on how SEO can improve your online marketing campaign contact Write On Point, (845) 258-6777 www.writeonpointseo.com.

MJJ Builders Corp. Mt. Peter Ski Resort Mulberry Tree Learning Music Magic Nanas Southern Kitchen Naomi Hair Design & Spa Nationwide Insurance Ochs Optimum Orange & Rockland Orange County Rental Owen McShane Pascack Datacomm Pecks Wine & Sprits Pennings Farm Market Pioneer Restaurant R & D Legal Bookkeeping Randy Trone Plumbing & Heating Rhythm & Rhyme Child Care Center Riehle Opticians of Warwick Savvy Chic Scenic Farms Golf Course Scott Smith, General Contractors Shaklee ShopRite Sneakers to Boots South Street Tire South Street Wash and Fold Sustainable Warwick Techni-Growers Greenhouse The Gallery of New York The Green Team The Red Shutter The Toy Chest Thom Woglom Construction Tom Lorimar Carpets Trattoria Viviano Valley Mobile Cleaning Vision Community Church Wadeson’s Walter Bennett Enterprises Warwick Car Wash Warwick in Bloom Warwick Massage Warwick Massage Warwick Party Rental Warwick Press Warwick Valley Dental Warwick Valley Feed & Grain Warwick Valley Wine Co Wayne Patterson We Create Murals WV Central School District Yankee Propane Your Hometown Pediatrician

Go, Go EXPO!

The Chamber Connection 7

The Third Annual Warwick Valley Chamber Business to Business / Business to Community EXPO is now just a memory, but what at a memory it was! Held April 3rd, this year’s event had the largest attendance ever with nearly 1,100 visitors previewing 100 exhibitors. Those in attendance appreciated the diversity of businesses, the guest speakers, Warwick Valley Farmer’s Market, lunch with Pennings Harvest Grill and the fun activities for children. An after-event survey, conducted for the first time, provided valuable feedback from roughly half of the exhibitors. Thankfully the biggest concern was the lack of early morning coffee (only due to a small snafu in communication). Don’t worry. We hear you loud and clear and will have plenty on-hand next year, along with bagels and muffins.

A big thank you to our sponsors: WRG —Sanford Insurance, Price Chopper, WVT Communications, Bon Secours Charity Health Systems, WTBQ Radio, and KDF Marketing. The committee deserves a round of applause as well: Sherry Bukovcan, Janine Dethmers, Garrett Durland, Nanette Hoey, Michael Lake, Diane Massey Event Coordinator, and Doug Stage.

Testimonials

“Great opportunity to network and market products and services.” —Mary McClurg, Provident Bank “Exposure, exposure, exposure…” —Sue Loughren, The Toy Chest

“Great exposure and business-tobusiness contacts . . . some new customers.” —Marilyn D’Ambrosio, Doc’s Fine Woodcrafts “Excellent place to meet other businesses and network.” —Souzie Miller, WTBQ Radio

“Provides the benefit of meeting business people in the community . . . a face-to-face with individuals and businesses.” —Rochelle DeJong, R & D Legal Bookkeeping “Networking and meeting other business owners was invaluable.” —Dan Lemire, Chumley’s BBQ and Catering Company

Annie Rabbitt, our Assemblywoman from the 97th District of Orange and Rockland Counties, is accompanied by EXPO Event Coordinator Diane Massey, Mayor Michael Newhard, Supervisor Michael Sweeton, and Executive Director Michael Johndrow.

Results from the Expo Survey

When asked, “What was the most important benefit received from exhibiting at EXPO?”, 87.8% of the respondents indicated “Greater visibility in the community”, followed by 71.4% saying, “Networking with the business community”.

When asked, “On a scale of 1 (strongly disagree) to 5 (completely agree), please rate your answer to; ‘I was pleased with my booth placement and its amenities’”, 57% completely agreed. When asked, “What was it that exhibitors had at their booth that they found helpful?”, 85% said two or more people manning the booth, followed by 77.1% choosing a large marketing banner, followed by 64.6% indicating a giveaway or contest.

When asked to complete, “Since the show, you have…”, 71.4% reached out individually to people met at the show, 55.1% made one or more sales directly related to the contacts at the show. Other feedback under review is the exchange of money for products and services, better signage, more greeters at the entrance, allowing exhibitors to select placement of booth as they register, more family activities, and adding exhibitors to Chamber website. Addressing one comment about more yard signs coming in from New Jersey, there is a sign ordinance against it.

8 The Chamber Connection

The Chamber Connection 9

Work or travel with Jimmy’s Co.

Jimmy Sturr Travel Agency is pleased to announce the addition of Wanda Kinnunen, Travel Agent, to their outside sales team. Wanda researches destinations, customizes itineraries, and books vacation packages for her clients. Wanda has excelled in this new experience with a strong background in direct sales. She brings great enthusiasm to the team.

If you are interested in becoming a full or part-time outside sales travel agent with Jimmy Sturr Travel Agency, or would like to contact Wanda or the Manager Lisa Zaroto to book your next getaway, call (845) 651-4441. Jimmy Sturr Travel Agency would like to remind all travelers to call your airline to confirm your flight and boarding procedures 24 to 48 hours prior to Ashley Rasole, Sharlene Bovich,and Giana Pikarz. departure. The U.S. government periodically updates security of Sharlene’s Hair Design, LLC procedures. It is recommended Goal-setting that you acquire the most Climb the stairs to a beautful you recent information as close to business success Born in Warwick, Sharlene Bovich of Sharlene’s Hair Design, your travel date as possible. Certified Professional LLC is a member of the National Cosmetology Association, a Fasten your seat belt and Organizer, Business & Life graduate of the Beauty School of Middletown, and an assistant put your tray in the upright Coach and Motivational to the area’s Tressa products beauty educator. Sharlene, along position, JST wishes you a Speaker Lisa Montanaro of with Sharlene’s Hair Design stylists Giana Pikarz and Ashley wonderful trip. LM Organizing Solutions, Rasole have four decades of LLC is offering another way experience between them. Remember Mom Morning Confusion to access her expertise —audio For quality beauty products, programs. Audio programs haircuts, new styles, color, So you think a little extra are very accessible (available straightening, special space will do the trick. You in CD or MP3 formats), a occasion hair, waves and There’s a special feeling you tried slim hangers, even great value ($19.99-$75.00 waxing, call (845) 986-3349 get when you receive a greeting shoes on the door. Nothing depending on the program), to make an appointment with card in the mail. That’s the seems to work. Searching for and an excellent way for busy Sharlene’s Hair Design, feeling that SendOutCards is a matching pair of shoes, a professionals and successLLC in the charming upstairs built upon: spreading smiles blouse that isn’t wrinkled— oriented individuals to learn. salon at 16 Main Street. and good feelings through that’s a tough way to start Audio programs are the the mail. 
SendOutCards the day. With a closet system Encounter Spain alternative to attending a designed just for you and is an online greeting card Spain—land of Flamenco service that sends real cards within your budget, finding live organizing workshop or dancing, bull fighting, rustic to your real mailbox. You the right thing to wear may be working with Lisa one-toone. They are ideal for people Paella, afternoon siestas, pick out a card online, and the easiest part of your day. who want to listen and learn and whitewashed villages. SendOutCards stuffs it, You may want a organized Marci Oakley, owner of stamps it and mails it for closet for the added space, in the comfort of their own Castle Cruises & Travel, has you, for less then $2.00 a but you’ll love it for the home or office. Lisa currently completed the Virtuoso Spain card. To find out more about peace of mind. Call Hudson offers 8 programs that range Specialist Program “Selling this incredible service, call Valley Closets, (845) 986- from organizing and time Spain, Virtuoso-Style”. With Lisa “The Appreciation Girl” 6001, or just email fred@ management to goal setting and business success. a rich Catholic history spiced Carrillo at (845) 729-2883. hudsonvalleyclosets.com with Moorish and Jewish For a complete list of influence, Spain is a melting audio programs, visit www. Children dart between parked cars pot of Europe not to be lmorganizingsolutions.com or Summer months are a time of great joy for children running, call Lisa at (845) 988-0183. missed. Marci will visit Spain riding bicycles, and rushing to the ice cream truck. Charlie in September, compliments LaVerdi of Plaza Auto Driving School reminds you to use of Virtuoso and Air-Europa. extra caution when driving to enjoy the season safely. Please Call Marci at Castle Cruises visit the recently updated www.plazadrivingschool.com to & Travel, an affiliate of Park view testimonials from current and previous students, and take Avenue Travel is a specialist advantage of the new on line coupons. in the art of European travel (845) 651-2250 for information Plaza Auto Driving School’s 5-hour pre-licensing class is September 14 on visiting Spain or any offered every Tuesday at 4:30 pm. Please call (845) 988-2277 or destination worldwide.  (845) 783-4822 to reserve your seat.

Gymnastics Team Places First in New York State Championship

The Sports, Fitness & Fun gymnastics team placed first in the United States Association of Independent Gymnastics Clubs NY State Championship on May 16th. More than 20 teams competed in this event, which also served as the qualifier for the National Championships, held in Fort Lauderdale.

“The team from SFF can now be considered a strong contender to the USAIGC National title,” stated Irene Lerz, Gymnastics Director. “We are proud of our team—their dedication and Flowers to Fruit hard work—and congratulate KM Designs is a full them on their achievement.” service florist located at 62 www.SportsFitnessFun.com. Wood Road in Sugar Loaf. Call (845) 610-3770 for floral arrangements made everyday Savvy Deals Shopping for teen girls and for all occasions: weddings, events, holidays, women’s fashion has never special and custom interior decorbeen easier or less expensive. enhancing arrangements. KM Savvy Chic Consignment Designs creates fresh fruit Boutique has everything you need for a smooth transition to and gourmet baskets, and the warm weather months and offers specialty gifts for the new arrivals daily. The shop home and office, including a has beautiful clothing, shoes variety of plants, dish gardens, and accessories for Juniors, and orchids. Teens, Misses and Women in size 0-Plus.

Need capris for a BBQ or a dress for your cousin’s wedding? Stop here before hiking to the mall to get the cutest fashions and everyday clothes. Savvy Chic Consignment Boutique’s prices can’t be beat. Open Mon-Sat 11-7 pm , 26 R. Reagan Blvd., in Merchant Square. Visit MySavvyChicBoutique.com or call 988-CHIC.

KM Designs invites you in to meet their staff and see the new showroom, open 7-daysa-week, Mon-Fri 9-6pm; Sat 9-5pm; and Sun 10-2pm.

19th Anniversary

Avanti is celebrating 19 years in the retail business of fine women’s clothing and accessories with a big sale. Peruse the racks at Two Jockey Hollow Road in Warwick. Call 986-6891 and visit www. avantiboutique.com

Youthful Nutrition at Farmers Market

Is your vitamin working? Companies may claim their products work, but do they have proof? In 1956, Dr. Shaklee founded his company based on ‘living in harmony with nature’ with products to improve the health of people and the planet. With 250-million dollars invested in clinical testing, 80,000 quality tests performed annually to guarantee the safety of every product, and 54 years of commitment, Shaklee is the number-one natural nutritional company in the world, doing business by putting people, the planet, and business integrity first and foremost.

Sharlene Miller-Pizza will be sharing Shaklee’s revolutionary breakthrough in cellular anti-aging Tuesdays at the Florida Farmers Market. Come sample what “feeling 25 years younger and living 25 years longer” tastes like!

Mayor Michael Newhard and Executive Director Michael Johndrow attend The Computer Guy ribbon-cutting ceremony with Kevin Brand, his associates and his family.

Computer glitch? Who you gonna call The Computer Guy is the brainchild company that grew from the corporate computer support business Department of Information Technologies, Inc. With more than 20 years of desktop, server, and networking experience in the corporate world, Kevin Brand finally decided to venture into the residential market. He felt it was time to take the next step and assist the average

person in getting to know their computer better, with the ultimate goal of averting a computer crisis.

In today’s computer age of complicated software, spyware, and viruses, The Computer Guy can make everyone’s computer experience a pleasant one with one simple philosophy: educate the user about his computer.

Debby Haney of Telltale Signs

Stand out from the competition

Telltale Signs makes storefront, commercial, and vehicle signs that work to increase revenue for clients. Well-designed signs are key to a two-part “branding” approach: businesses need to catch potential clients’ attention in a way that is memorable, and then consistently reinforce that impression using the same basic image. These impressions build up to equal an effective presence in the target market. Telltale Signs works with businesses of all sizes to make sure their signage is working for them, using computer-generated vinyl lettering or fine hand painting and gold leaf. Call Debby Haney at Telltale Signs (845) 986-1746 to make your business stand out from the crowd.

2010