Company Profile Montreal Canada

www.seceapparel.ca

“ If you can dream it, you can do it.” - Walt Disney

Profile Content Brand Representation

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About Se Ce Distribution

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Wholesale Division

Women’s Apparel

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Men’s Apparel

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Footwear and Accessories

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Retail Division Overview

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UGG® Abe & Mary’s

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Abe & Mary’s Café

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IRO Montreal

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Contacts

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Brand Representation

7 For All Mankind Lines: Women’s, Men’s

IRO Lines: Women’s, Men’s

UGG® Lines: Footwear and Accessories Women’s, Men’s, Kids, Baby

SAINT TROPEZ

Vilebrequin Lines: Men’s, Kids

Koral Activewear Lines: Women’s

Vince Lines: Women’s, Men’s

Rebecca Taylor Lines: Women’s

ZCD Montréal Lines: Footwear Women’s

Splendid Lines: Women’s

Splendid Mills Lines: Men’s

Zoe Karssen Lines: Women’s, Men’s

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About Se Ce Distribution Se Ce Distribution made its debut in the wholesale business over 15 years ago. Today we are the exclusive Canadian distributor of high-end fashion brands for men, women and children, including UGG®, 7 For All Mankind®, IRO, Koral Activewear, Rebecca Taylor, Splendid®, Splendid Mills™, Vilebrequin, Vince, ZCD Montreal and Zoe Karssen. Se Ce Distribution also operates a retail division whereby we have entered into franchisee agreements with some of our partners to open freestanding retail stores in key urban Canadian markets. We currently own and operate stores under UGG® and IRO, as well as our own specialty multi-brand boutique, with plans to open several more stores in the very near future.

SOCIAL AWARENESS Se Ce Distribution encourages employees to support their communities and provides assistance through many initiatives such as gift matching, fundraising, sample sales, product donations and volunteerism. Whether it is a one-time support, or regularly scheduled short-term or long-term assignments, we strive to provide opportunity to our employees to get involved and contribute in making a positive change.

BENEFITS Wellness Program Se Ce Distribution offers an Employee Wellness Program; we believe in the importance and value of the personal growth and well-being of our employees. Employees are eligible for 100% reimbursement up to a maximum of $750 per year towards pre-approved personal wellness-related activities, such as health club memberships, exercise equipment, etc. Health Insurance Se Ce Distribution offers an Insurance Plan which includes Healthcare, Dental care, Eye care, Long-term Disability and Life Insurance. Clothing Package Se Ce Distribution offers clothing packages to all employees.

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Women’s Apparel 7 For All Mankind IRO Koral Activewear Rebecca Taylor Splendid Vince Zoe Karssen

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7 For All Mankind® 7 For All Mankind®, a division of VF Contemporary Brands Inc., is the world’s premiere brand of denim-lifestyle products. Founded in 2000, the Los Angeles based premium denim brand quickly earned critical acclaim due to its innovations in fit, fabric and finish. The 7 For All Mankind® brand offers denim, sportswear and accessories collections for men, women and kids. Products are sold in freestanding 7 For All Mankind® stores, online, and in luxury department and specialty stores in over 80 countries worldwide.

www.7forallmankind.com 8

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IRO IRO is a Parisian-based brand founded in 2005 by brothers Laurent and Arik Bitton. Inspired by their love of rock music and the fashionable women in their circle of friends who had an original sense of style, they created a clothing line with a distinct vintage feel that at the same time mirrored a nonchalant, easy, chic style. By combining great craftsmanship, attention to detail, and the finest materials, the IRO collection found its unique voice within the fashion world. IRO has over 15 stores worldwide, showcasing both men’s and women’s ready to wear, accessories, footwear, and small leather goods. IRO can also be found in high-end boutiques and department stores in over 40 countries worldwide including Barney’s New York, Nordstrom, Le Bon Marché, Lane Crawford and Harvey Nichols, as well as online. www.iroparis.com sece distribution

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Koral Activewear Koral Activewear’s mission is deviating from the predictable to conceive high fashion activewear for highly active lives. Therefore, integrity is the essential strength of their core. The product is fashion forward. They create premium activewear that is driven by fashion, engineered with luxurious fabrics from around the world, and designed to push and empower active individuals to live, look, and feel their best. Koral Activewear stretches the imagination to stretch across your active life. When Brazilian designer Ilana Kugel was inspired to infuse her native roots into activewear, she quickly looked to partner up with industry expert Peter Koral to launch her collection to the world. With Koral’s sharp intuition, he knew Kugel’s sophisticated edge combined with her understanding of function, fabrics, and form would elevate workout clothes as we know it and propel activewear into the spotlight of fashion. www.koral.com 10 s e c e d i s t r i b u t i o n

Rebecca Taylor Feminine, modern, refined, cool… Rebecca Taylor is best known for providing the eternally-evolving modern woman a collection to complement and refine her individual sense of style. Signatures include unconventional color combinations and prints, flattering cuts, unique embellishment and a high level of detail – accessible luxury. The brand is available through company-owned retail stores, online, and in premier boutiques worldwide.

www.rebeccataylor.com sece distribution

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Splendid® Founded in 2002, the Splendid® brand is the culmination of a ten year quest to create the ultimate t-shirt. The success in designing such a soft material cut in the perfect silhouette evolved into what is now a complete lifestyle collection of ultra-comfortable styles for the entire family. Beginning as a full t-shirt collection with nine basic bodies, the brand has since grown to include an extensive collection of tanks, thermals, dresses, shorts and more. With each season, Splendid® expands to introduce new silhouettes, new fabrics, and new lines. Splendid® can be found at flagship retail locations, high-end department and specialty stores worldwide, and online. www.splendid.com 12 s e c e d i s t r i b u t i o n

Vince In 2002, Vince was founded with a fundamental premise – create a collection of iconic essentials that women and men would want to wear every day with a focus on distinctive design, enduring style and uncompromising quality. What began in L.A. as a highly-edited collection of women’s knits and cashmere sweaters has evolved into women’s and men’s ready-to-wear, denim, and accessories. Today VINCE is synonymous with a modern, timeless aesthetic and effortless sophistication, committed to being the ultimate brand for everyday luxury essentials. The brand is available at the world’s preeminent retailers and department stores, at select specialty boutiques, and online.

www.vince.com sece distribution

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Zoe Karssen Zoe Karssen is an Amsterdam-based fashion house, bringing easy-to-wear tops and bottoms with outspoken graphics, mixing rock & roll aesthetics with pop culture references, this signature style has quickly gained the likes of a loyal following from Beyoncé to Kate Moss, to name but a few. Since its launch in 2010 by design duo Zoe and Quince Karssen, the label has gradually evolved into a wide range of tee shirts, sweatshirts, knits, bottoms, jackets and a highend denim line. Besides their popular graphics and slogans, Zoe Karssen now also offers a line of basics, catering to the markets need for luxury basics with the perfect fit, made from high-quality materials.

www.zoekarssen.com 14 s e c e d i s t r i b u t i o n

Men’s Apparel 7 For All Mankind IRO Splendid Mills Vilebrequin Vince Zoe Karssen Menswear

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7 For All Mankind® 7 For All Mankind®, a division of VF Contemporary Brands Inc., is the world’s premiere brand of denim-lifestyle products. Founded in 2000, the Los Angeles based premium denim brand quickly earned critical acclaim due to its innovations in fit, fabric and finish. The 7 For All Mankind® brand offers denim, sportswear and accessories collections for men, women and kids. Products are sold in freestanding 7 For All Mankind® stores, online, and in luxury department and specialty stores in over 80 countries worldwide.

www.7forallmankind.com 16 s e c e d i s t r i b u t i o n

IRO IRO is a Parisian-based brand founded in 2005 by brothers Laurent and Arik Bitton. Inspired by their love of rock music and the fashionable women in their circle of friends who had an original sense of style, they created a clothing line with a distinct vintage feel that at the same time mirrored a nonchalant, easy, chic style. By combining great craftsmanship, attention to detail, and the finest materials, the IRO collection found its unique voice within the fashion world. IRO has over 15 stores worldwide, showcasing both men’s and women’s ready to wear, accessories, footwear, and small leather goods. IRO can also be found in high-end boutiques and department stores in over 40 countries worldwide including Barney’s New York, Nordstrom, Le Bon Marché, Lane Crawford and Harvey Nichols, as well as online. www.iroparis.com sece distribution

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Splendid Mills™ Splendid Mills is an LA based brand producing easy-to-wear apparel for the relaxed everyday Man. After a decade of research and design, Splendid Mills hit upon the perfect t-shirt and the brand launched in 2005. Splendid Mills has since become a staple of American wardrobes and a celebrity favorite. Splendid Mills has built its reputation on offering super-soft fabrics and endless comfortable fits with a range of playful and relevant colors. What started on the success of designing the perfect tee silhouette in the softest luxe materials has evolved into what is now a complete lifestyle collection of ultra-comfortable styles for men and boys alike. Splendid Mills can be found at flagship retail locations, high-end department and specialty stores worldwide, and online. www.splendid.com 18 s e c e d i s t r i b u t i o n

SAINT TROPEZ

Vilebrequin Vilebrequin has found its place in the world of luxury, where it has become the ultimate reference in men’s swimwear. Throughout its exceptional history, the brand has remained true to its original spirit, Saint-Tropez forever… It symbolises the values shared by elegant and demanding men, men who wish to combine casual elegance with humour, originality with impeccable taste and quality. For more than 40 years, Vilebrequin has created stylish swim trunks with vibrant and colorful patterns. The “Like father, like son” collection proposes the entire adult range for children age 2 to 14. Today, the brand is a favorite among politicians, royalty and Hollywood’s elite. With over 70 retail stores around the globe, Vilebrequin is also available through select department stores and specialty boutiques, and online. www.vilebrequin.com sece distribution

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Vince In 2002, Vince was founded with a fundamental premise – create a collection of iconic essentials that women and men would want to wear every day with a focus on distinctive design, enduring style and uncompromising quality. What began in L.A. as a highly-edited collection of women’s knits and cashmere sweaters has evolved into women’s and men’s ready-to-wear, denim, and accessories. Today VINCE is synonymous with a modern, timeless aesthetic and effortless sophistication, committed to being the ultimate brand for everyday luxury essentials. The brand is available at the world’s preeminent retailers and department stores, at select specialty boutiques, and online.

www.vince.com 20 s e c e d i s t r i b u t i o n

Zoe Karssen Menswear We are excited to announce that Zoe Karssen is expanding its offering with a menswear line. To give the collection the typical Zoe Karssen DNA, the design team has kept the most successful elements of the womenswear offering, bringing easy-to-wear tops and bottoms with outspoken graphics, mixing rock & roll aesthetics with pop culture references, and giving them a masculine edge in bulkier cuts and darker colours. The menswear will follow the womenswear collection and will be sold four times a year.

www.zoekarssen.com sece distribution

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Footwear and Accessories UGG® ZCD Montreal

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UGG® Women’s The UGG® story began in 1978 when a young Australian surfer needed a way to keep his feet warm between waves, and the UGG® brand was born. Today, UGG® has become an international fashion phenomenon and the UGG® brand now creates premium footwear, handbags, apparel and accessories for women, men and kids. UGG® has built a reputation on luxury and comfort by using only the finest materials in the world, employing the highest standards of craftsmanship and delivering new and innovative styles, well beyond the original sheepskin boots. Every UGG® product has an exquisite feel that is hard to describe, but truly feels like nothing else from the moment you put it on.

www.uggaustralia.com 24 s e c e d i s t r i b u t i o n

UGG® Men’s The UGG® story began in 1978 when a young Australian surfer needed a way to keep his feet warm between waves, and the UGG® brand was born. Today, UGG® has become an international fashion phenomenon and the UGG® brand now creates premium footwear, handbags, apparel and accessories for women, men and kids. Recent partnership with NFL superstar Tom Brady embodies the stylish casual attitude of the brand in a multi-faceted marketing campaign. Every UGG® product has an exquisite feel that is hard to describe, but truly feels like nothing else from the moment you put it on.

www.uggaustralia.com sece distribution

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UGG® Kids The UGG® story began in 1978 when a young Australian surfer needed a way to keep his feet warm between waves, and the UGG® brand was born. Today, UGG® has become an international fashion phenomenon and the UGG® brand now creates premium footwear, handbags, apparel and accessories for women, men and kids. UGG® has built a reputation on luxury and comfort by using only the finest materials in the world, employing the highest standards of craftsmanship and delivering new and innovative styles, well beyond the original sheepskin boots. Every UGG® product has an exquisite feel that is hard to describe, but truly feels like nothing else from the moment you put it on.

www.uggaustralia.com 26 s e c e d i s t r i b u t i o n

ZCD Montreal ZCD Montreal, founded in 2013, the Claman De Melo siblings combined their worlds of racing and fashion to create a luxury essential sneaker brand that is able to transition from the race track to the runway. While being on trend and continuously staying innovative, ZCD has set the pace for the comfortable ultra chic sneaker. Being 100% made in Italy, we are known for our superior quality and use of the finest leathers, furs and skins from the most exclusive tanneries in the world. ZCD will continue to grow and strongly impact the world of fashion and racing. While still maintaining its qualities, we will preserve a collection that transitions from day to night, without compromising trend and comfort. www.zcdmontreal.com sece distribution

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Retail Division UGG® Abe & Mary’s IRO

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Montreal

Montreal

Montreal

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Retail Division – Overview Since we began our retail division in 2007, we have quickly grown from 1 store supporting 1 brand to 4 stores supporting many brands. Our 5-year expansion plan includes 15 stores expected to open across Canada. We aim to evolve from an 80% wholesale and 20% retail business to a 60% /40% split. Our retail stores are supported by fully integrated marketing campaigns, including advertising, social media, PR, and promotional strategies. We have recently expanded our facilities and infrastructure to support the growing needs of our organisation. Our team consists of highly motivated, passionate individuals in retail operations, buying, merchandising, logistics, accounting, warehousing/shipping/receiving, marketing/PR, and IT. Our Head Office in Montreal currently operates a 50,000 square foot distribution center. We have a beautiful showroom in Montreal and one underway in Toronto. Bringing the world’s leading fashion and lifestyle brands to Canadians is the core of our DNA, supported through strong relationships with our partners and vendors. The result is a company with a reputation as a top tier organisation that sustains long-term relationships with its trading partners, and that provides a dynamic and exciting work environment for its employees.

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UGG®

MONTREAL Located in the heart of Montreal’s upscale Westmount neighborhood, the first Canadian UGG® retail store occupies a magnificent 1,000 square-foot corner locale. The store carries a range of the brands products, including women’s, men’s and kid’s footwear and accessories. UGG® has built a reputation on luxury and comfort by using only the finest materials in the world, employing the highest standards of craftsmanship and delivering new and innovative styles, well beyond the original sheepskin boots. Every UGG® product has an exquisite feel that is hard to describe, but truly feels like nothing else from the moment you put it on. UGG® 4891 Sherbrooke W. Westmount, QC H3Z 1G9 (514) 907-7844

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UGG® Press

Michael Steger & Brandee Tucker

Joyce Giraud

Hailey Baldwin

Kirk Muller

Dufour-Lapointe Sisters

Elisha Cuthbert sece distribution

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Abe & Mary’s On the cutting edge of modern North American retailing, Abe & Mary’s magnificent 3,000 square foot space is the ultimate luxury clearance shopping experience. The boutique carries the hottest brands, including 7 For All Mankind®, Vince, UGG®, Splendid®, and more, all perfectly merchandised and at a fraction of the price. Abe & Mary’s is the destination for the fashionista on a budget! Discover “L’atelier 1958” – the second floor is home to a wide selection of unique SAMPLES for women, men and children. Abe & Mary’s “L’atelier 1958” is the ultimate sample sale, not only for the unbeatable prices and on-going assortment, but because a portion of proceeds are donated to the Mary Katz Claman (MKC) Foundation in support of the prevention and awareness of Alzheimer’s disease. And don’t forget the tasty delights available at the store’s built-in resto‑café, providing a relaxed and delectable experience of snacks, smoothies and popular savoury salads. Abe & Mary’s trendsetting fashions, paired with its perky pop culture vibe and exclusive celebrity endorsed offerings, delivers an unparalleled shopping experience to Montreal fashion lovers. More than a retailer, more than a name, Abe & Mary’s is a lifestyle. ABE & MARY’S 4175 Jean-Talon W. Montreal, QC H4P 1W6 (514) 448-6223

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Abe & Mary’s Gifting

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Abe & Mary’s Café Abe & Mary’s Café is the go-to spot for a healthy, fresh meal or snack. A variety of menu choices, including an eclectic selection of salads, wraps, smoothies and gluten free treats, are sure to satisfy any craving. Our friendly staff deliver exceptional service and keep our customers happy! SALADS Great food never goes out of style. At Abe & Mary’s Café, you’ll find only the freshest and most savoury ingredients at our “build your own” salad bar. SMOOTHIES / JUICES Our famous smoothies come in a variety of delicious real fruit blends. The effortlessly healthy choices are all fresh and sugar-free. SNACKS We pride ourselves in curating the latest and greatest healthy treats. From kale crisps to spicy mangoes, there’s always something new to try! Eating healthy never tasted this good! ABE & MARY’S CAFÉ 4175 Jean-Talon O. Montreal, QC H4P 1W6 (514) 448-6224

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Abe & Mary’s Celebrities Shoppers

Joannie Rochette (Canadian Olympic Medalist)

Nikki Yanofsky (Singer)

Anouk Van Kleef (Model)

Michael Steger (90210 Actor) & Brandee Tucker

Catherine Laflamme & Kris Letang (Hockey Player)

Baby Ioni (Coco Rocha)

Devon Windsor & Anouk Van Kleef (Models) Coco Rocha (Model)

Hailey Baldwin (Model) 38 s e c e d i s t r i b u t i o n

Elisha Cuthbert (Actress)

Harley Morenstein (Epic Meal Time)

Georges St-Pierre (UFC Champion)

Coco Rocha (Model) & James Conran Karl Wolf (Musician)

Devon Windsor (Model)

Lars Eller (Hockey Player)

Dufour-Lapointe Sisters (Canadian Olympic Medalists)

Carly Rose Sonenclar (X-Factor Runner Up USA)

David Desharnais (Hockey Player)

Paris Hilton

Tyrone Edwards (E! News) & Liz Trinnear (E Talk)

Russel Martin (Baseball Player) sece distribution

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IRO

MONTREAL IRO brings the parisien culture and style to the heart of Montreal’s upscale Westmount neighborhood! IRO was founded by two brothers Laurent and Arik Bitton in 2005. The two brothers took their love of music and channeled it into the world of fashion by combining great craftsmanship, attention to detail, and the finest materials. IRO has become the destination brand for men’s and women’s ready to wear. Today the brand has over 15 stores worldwide and is present in some of the most prestigious retailers. This new space features a contemporary concept with minimilistic and modern touches through graphic lines and raw materials. It represents a mixture of elegance, modernity and sensulality! IRO 4883 Sherbrooke W. Westmount, QC H3Z 1G9 (514) 303-3444

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Se Ce Distribution Co. Ltd. www.seceapparel.ca

6445 Côte de Liesse St-Laurent, QC H4T 1E5 Tel: 514-341-4440 Fax: 514-341-2128

President/Founder

Catherine Claman Tel: 514-341-4440 x222 [email protected]

Marketing/Advertising Suzie Montagano Tel: 514-341-4440 x245 [email protected]

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www.seceapparel.ca