mode living south yarra

mode l i v i n g s o u t h ya r r a modesouthyarra.com mode living A boutique collection of superbly tailored one and two bedroom residences in the...
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mode l i v i n g s o u t h ya r r a modesouthyarra.com

mode living

A boutique collection of superbly tailored one and two bedroom residences in the fashionable heart of South Yarra, this iconic new address weaves past and present into a uniquely exceptional urban living experience.

mode living

s o u t h ya r r a

chapel street, where good taste and good times create melbourne’s ultimate lifestyle precinct

see and be scene Smart and sophisticated, Chapel Street is also a social setting without equal. Spoilt for choice with famous cafés, bars and restaurants, its pavements buzz day and night with the sounds of life being enjoyed to the max.

always in fashion

designer everything

Located at 25 Wilson Street, South Yarra, Mode puts you just moments from iconic Chapel Street — Melbourne’s premier fashion, design and entertainment district, and mecca for the truly style savvy.

If it’s new, now or next, Chapel Street is where you find it first. The labels you know, the next wave designers you’ll love; from casual to couture and everything in between, the attractions of this fashion forward precinct never wear out.

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MELBOURNE CBD 4km

MCG Albert Park Lake Royal Botanic Gardens

Fawkner Park

Yarra River

South Yarra Station

toorak road

Commercial Road

Prahran

Jam Factory

South Yarra Prahran Market

chapel strEet

mode living

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wilson

street

modernist design with sublime spirit of place architecture Mode is the latest urban development from acclaimed boutique residential specialists, Avenue Projects. Conceived as a sculptural insertion into a street scaled podium by SJB Architects, the building features just one and two bedroom loft style residences over six superbly realised levels. Connecting South Yarra’s storied past with its creative present, the form and materiality of the podium draw reference from the site’s physical and cultural contexts, with the building entry and ground floor café framed by decorative textures and graphic motifs that celebrate Chapel Street and the area’s rag trade history. Above, the upper levels of Mode are expressed in more abstract terms. Seemingly hovering over the podium, its panels interlock and wrap around the main volume to create a striking visual presence within the precinct.

Artist Impression

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from soho to south yarra

the loft art of warehouse

The derelict warehouses and factories of New York’s SoHo district became the epicentre of contemporary American art in the sixties. Attracted by the buildings’ cavernous, light-filled lofts, hordes of avant-garde artists moved in by stealth — revolutionising the art scene from these ready-made, live in studios, and establishing a new genre of urban dwelling in the process. Fifty years on, SJB Architects has reimagined these groundbreaking spaces through the superbly crafted interiors of Mode.

living, elevated to bold new heights by SJB architects

the factory - new york The most celebrated loft studio was undoubtedly that of Andy Warhol. Known as ‘The Factory’, it was a magnet for everyone from arty types and socialites, to poet philosophers, artist and musicians. Many became his assistants — ‘The Warhol Superstars’ — and contributed both to the notoriety of his legendary parties and the iconoclastic nature of his artworks.

the essential ingredients While everyone is familiar with the term, few can articulate the attributes that distinguish a loft from other types of urban residence. In the end, it comes down to four basics — large windows, high ceilings, open space and industrial materiality. The same fundamentals that helped inspire a worldchanging art movement half a century ago.

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Artist Impression

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divine inspiration INTERIOR DE S IGN

Inspired by the simple yet stylish practicality of traditional loft living, SJB has realised each Mode residence as a comfortable, contemporary space that adapts with absolute flexibility to the needs of everyday living. Rich with industrial references and materiality, the interior palette contrasts beautiful warm oak floorboards against textured dark timber wall cladding and gallery-white walls, while the exposed concrete ceilings of your residence offset the clean lines of its custom detailed joinery. The thematic juxtaposition of texture and tone continues in the kitchen, through a combination of black granite bench-tops, mirror splashbacks, and your choice of generous white or black cupboards.

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kitchen by design light scheme

Artist Impression

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kitchen by design dark scheme

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detail perfect INTERIOR DE S IGN

Meticulous specification of fittings and fixtures ensures the character of your Mode residence is reflected in every detail of its elegant bathroom. Like the glass shower screen with its black detailed frame, the custom vanity units in warm oak with black-framed mirror storage cabinet, and the eye-catching contrast of dark grey tiled floor and matt white linear wall tiles.

Artist Impression

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Want to catch some rays? Relax with your latest page-turner? Enjoy a meal al fresco? Mode has just the place — a stylish rooftop deck, complete with dining and lounge areas, a convenient outdoor barbecue, and some of the best sunsets you’ll ever see.

Artist Impression

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location

Mode gives you more than a front row seat to the passing parade of Chapel Street fashion, it puts you only minutes from the CBD, and a short walk from many of Melbourne’s best-loved places and spaces.

mode living

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metro area

local area 01

MELBOURNE CBD 4KM

No 75, 48

03 TRAM LINE

ST

ERS

TIO S TA

N

TRAIN STATION MAIN ROADS

Melbourne Cricket Ground

No 78

RICHMOND

TRAM LINE

TRAIN LINES

TRAIN STATION

PARKLAND

Sidney Myer Music Bowl

D

es

W

t

t Ga

W eF

n Tu ain om

n

04 05

No 8 06 07 08

SOUTH YARRA

09

TRAIN LINES RICHMOND STATION

Melbourne Arts Precinct

MAIN ROADS

BIKE TRAIL

Melbourne Sports Precinct

02

SOUTH YARRA STATION

F

D LIN

Toorak Road

No 70

el

10

PARKLAND

Swan Street

11 12

MARKETS

Monash FWY

13 14

Y

Yarra River

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15

No 67, 16, 6, 8

H AW No 78

St

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RN S TAT IO N

Ki lda

25 Wilson Street

18

Ro

ROYAL BOTANIC GARDENS

KSBU

ad

SOUTH YARRA 21

nd

Commercial Road

on

Toorak Road

Str ee

No 8

t

Albert Park

No 8 No 78

H AW

KSBU

Qu ee

Fawkner Park

Malvern Road

22 23

RN S TAT IO N

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24

26

28 25

ns Ro

No 78

ad

Melb Sport & Aquatic Centre

Shop 4, 402 Chapel Street

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PRAHRAN

Greville Street Commercial Road

Albert Park Lake

Malvern Road

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Alfred Hospital Albert Park Golf Course

Greville Street

Wesley College

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PRAHRAN

01. Vogue Plaza

07. Scanlan & Theodore

13. Village Cinema

19. Caffe Sienna

25. Grattan Gardens

02. Como Centre

08. The Pound Cafe

14. Jam Factory

20. Fitness First

26. Princes Gardens

03. Rockley Gardens

09. Thirty-Eight Chairs

15. Topshop

21. Prahran Market

27. Prahran Pool

04. Country Road

10. Alannah Hill

16. Bettina Liano

22. Prahran Central

28. Electric Ladyland

17. Bridie O’Reilly’s

23. Woolworths

29. Fog Bar & Restaurant

06. Saba

12. Sportsgirl

18. Grosvenor Reserve

24. Coles

30. Boutique Nightclub

High Street 05. Caffe e Cucina 11. Sass & Bide

Chapel Street

re

No 67, 16, 6, 8

PRAHRAN STATION

Cla

SOUTH MELBOURNE

Botanical Hotel

Punt Road

Melbourne Grammar

Domain Road

Chapel Street

DISPLAY SUITE

Moonlight Cinema

Williams Road

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ay

Chapel Street

W

SOUTH YARRA STATION

s

Darling Street

ng

Punt Road

Ki

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south yarra, the best things in life are even better in melbourne’s premier inner suburb

the grass is greener

all tastes catered for

Living in South Yarra is a walk in the park. Literally. From the Royal Botanic Gardens, Fawkner Park and Alexandra Boulevard, to smaller settings such as nearby Rockley Gardens, you’ll find all the space you need to escape and relax, or to jog, run or cycle to your heart’s content.

South Yarra is as serious about food as you are…or as relaxed. From single estate espresso to big breakfast fry-ups, light healthy lunches to indulgent gelato, bar snacks and boutique beers to fine dining, there’s something for every taste, at every time of day and night.

everything money can buy If you enjoy a spot of retail therapy, you’ll be sold on South Yarra — both for its famous boutiques, designer names and in-the-know local haunts, and the convenience, choice and quality of everyday essentials like market fresh produce and leading brand groceries.

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the team

Mode brings together three key elements: an inspired location, an inspiring architecture and design practice, and a developer with the vision, resources and passion to create truly memorable residential living experiences.

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the developer

Avenue Projects is a long-standing real estate partnership of the Buxton and Scalzo Groups that specialises in boutique residential and mixed-use developments in prime inner Melbourne locations. Both groups have built a strong track record in Melbourne real estate, and are renowned for delivering high quality, highly innovative architecture and interior design that enhance both the lifestyle of its occupants and the built environment. Developments undertaken by Avenue Projects are funded by both their own capital base, as well as through ventures with equity partners and third-party capital managers.

avenueprojects.com.au

Albert Tower, Melbourne.

38 Camberwell Road, Camberwell.

Leopold, Melbourne.

Malvern Hill, Malvern.

the architects

SJB has built its reputation as an astute collection of experts who respond sensitively to the urban fabric of cities and regions by combining knowledge and experience with creative design solutions. Embracing the disciplines of architecture, interior design, town planning and urban design, they have contributed significantly to Australia’s built environment for more than three decades, with work that encompasses large-scale urban development through to more intimate residential buildings. Equally renowned for their interiors, their design integrity and genuine understanding of style always results in imaginative spaces that continually captivate attention.

sjb.com.au

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Artist Impression

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interior

4M PTY LTD

s o u t h ya r r a

cafes

LE CONTRASTE

AMICI BAKERY - CAFE

254 High Street

83 Chapel Street

242 Chapel Street

Prahan VIC, 3181

Windsor VIC, 3181

Prahran VIC, 3181

restaurants & bars

DUKES COFFEE

fashion

BASQUE TAPAS & WINE

MORRIS JONES & CO

ALANNAH HILL

JOLIE AND DEEN

169 Chapel Street

159 Chapel Street

163 -165 Chapel Street

533 Chapel Street

411 Chapel Street

Windsor VIC, 3181

Windsor VIC, 3181

Windsor VIC, 3181

South Yarra VIC, 3141

South Yarra VIC, 3141

(03) 9529 8861

(03) 9529 6911

(03) 9529 7770

(03) 9521 4884

(03) 9533 7044

(03) 9533 2055

(03) 9826 2755

(03) 9827 3770

4m.com.au

[email protected]

amicibakerycafe.com.au

dukescoffee.com.au

basque.com.au

morrisjones.com.au

alannahhill.com.au

jolieanddeen.com.au

ANGELUCCI 20TH CENTURY

MATT BLATT

BARISTA CAFE

EN VOGUE CAFE

BLUE BAR

MILETO’S

AG MENSWEAR

KAREN MILLEN ENGLAND

92 High Street

507 Chapel Street

3A Carlton Street

Vogue Plaza, Grd Floor

330 Chapel Street

132 Chapel Street

443 Chapel Street

555a Chapel Street

Windsor VIC, 3181

South Yarra VIC, 3141

Prahran VIC, 3181

670 Chapel Street

Prahran VIC, 3181

Windsor VIC, 3181

South Yarra VIC, 3141

South Yarra VIC, 3141

(03) 9525 1271

1300 62 88 25

(03) 9510 3008

South Yarra VIC, 3141

(03) 9529 6499

(03) 9510 2241

(03) 9827 2911

(03) 9827 8237

angelucci.net.au

mattblatt.com.au

baristacafe.com.au

(03) 9824 0093

bluebar.com.au

miletos.com.au

agclothing.com

karenmillen.com

DESIGN ADDICT

RISE & SHINE

CAFÉ BEVANDE

GLOBE CAFE

BORSCH, VODKA & TEARS

mama baba

BENDON LINGERIE

KOOKAI

2A Cecil Place

649 Chapel Street

119 Chapel Street

218 Chapel Street

173 Chapel Street

South Yarra/Toorak

437 Chapel Street

515 Chapel Street

Prahran VIC, 3181

South Yarra VIC, 3141

Windsor VIC, 3181

Prahran VIC, 3181

Windsor VIC, 3181

21 Daly St

South Yarra VIC, 3141

South Yarra VIC, 3141

(03) 9510 5775

(03) 9804 8811

(03) 9525 0499

(03) 9510 8693

(03) 9530 2694

South Yarra VIC, 3141

(03) 9827 4700

(03) 9827 3651

designaddict.com.au

riseandshine.com.au

[email protected]

globecafe.com.au

borschvodkaandtears.com

mamababa.com.au

bendon.co.nz

kookai.com.au

HOME CONCEPTS

TARLO AND GRAHAM

CAFÉ CHASOS

IS IT CAFÉ

HANOI HANNAH

SICILIAN ORANGE

BETTINA LIANO

LIFEWITHBIRD

121 Commercial Road

60 Chapel Street

Prahran Market, Stall 15

11 Izett Street

180 High Street

115 Greville Street

471 Chapel Street

563 Chapel Street

South Yarra VIC, 3141

Windsor VIC, 3181

163 Commercial Road

Prahran VIC, 3181

Prahran VIC, 3181

Prahran VIC, 3181

South Yarra VIC, 3141

South Yarra VIC, 3141

(03) 9820 1996

(03) 9521 2221

South Yarra VIC, 3141

(03) 9533 2904

(03) 9939 5181

(03) 9510 1051

(03) 9827 0063

(03) 9029 6934

home-concepts.com.au

tarloandgraham.com

(03) 9804 8058

isitcafe.com.au

hanoihannah.com.au

sicilianorange.com.au

bettinaliano.com.au

lifewithbird.com

ISHKA

Space Furniture

CAFÉ GRECO

JETTBLACK

IMPERIAL HOTEL

SPOONBILL

BROOKSFIELD

SASS & BIDE

229 Chapel Street

629 Church Street

560 Chapel Street

177 Greville Street

522 Chapel Street

The Olsen Hotel

441 Chapel Street

531 Chapel Street

Prahran VIC, 3181

Richmond VIC, 3121

South Yarra VIC, 3141

Prahran VIC, 3181

South Yarra VIC, 3141

637-641 Chapel Street

South Yarra VIC, 3141

South Yarra VIC, 3141

(03) 9530 2626

(03) 9426 3000

(03) 9826 2888

(03) 8080 5890

(03) 9810 0070

South Yarra VIC, 3141

(03) 9824 1411

(03) 9804 7270

ishka.com.au

spacefurniture.com.au

cafegreco.com.au

[email protected]

imperialsouthyarra.com

(03) 9040 1333

brooksfield.com.au

sassandbide.com

CAFE ORANGE

KAZBAR CAFÉ BAR

KATUK

TEMPERANCE HOTEL

COUNTRY ROAD

scanlan&theodore

chapelstreet.com.au Chapel Street never stands still, and neither does its most happening address – chapelstreet.com.au So if you want the low down on what’s going on and what’s coming in Melbourne’s most exciting neighbourhood, just get online and get amongst it.

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126 Chapel Street

481 Chapel Street

517a Chapel Street

426 Chapel St

252 Toorak Road

24–30 River Street

Windsor VIC, 3181

South Yarra VIC, 3141

South Yarra VIC, 3141

South Yarra VIC, 3141

South Yarra VIC, 3141

South Yarra, VIC, 3141

(03) 9529 1644

(03) 9826 6442

(03) 9827 9004

(03) 9827 7401

(03) 9824 0133

(03) 9826 5742

orangewindsor.com

kazbar.net.au

katuk.com.au

temperancehotel.com.au

countryroad.com.au

scanlanandtheodore.com.au

CAFFE E CUCINA

SAN CHURRO

LA CAMERA

THE MOSER ROOM

GASP ON CHAPEL

THE GANT STORE

581 Chapel Street

150 Chapel Street

446 Chapel Street

386 Chapel Street

457 Chapel Street

577 Chapel Street

South Yarra VIC, 3141

Windsor VIC, 3181

South Yarra VIC, 3141

South Yarra VIC, 3141

South Yarra VIC, 3141

South Yarra VIC, 3141

(03) 9827 4139

(03) 9529 7559

(03) 9827 8531

(03) 9826 1433

(03) 9827 6233

(03) 9826 0091

caffeecucina.com.au

sanchurro.com

lacamera.com.au

moserroom.com.au

gaspjeans.com.au

gant.com

CAFFE SIENNA

ST EDMONDS

MAMA GANOUSH

THE SMITH

GORMAN

TOPSHOP TOPMAN

Shop 2/402 Chapel Street

Rear 154

56 Chapel Street

213 High Street

561 Chapel St

500 Chapel Street

South Yarra VIC, 3141

Greville Street

Windsor VIC, 3181

Prahran VIC, 3181

South Yarra VIC, 3141

South Yarra VIC, 3141

(03) 9827 1353

Prahran VIC, 3181

(03) 9521 4141

(03) 9514 2444

(03) 9826 4556

(03) 8844 0900

[email protected]

(03) 9525 0473

mamaganoush.com

thesmithprahran.com.au

gormanshop.com.au

topshop.com

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mode living

investment checklist

total of 38 units including: 1 bed, 2 bed & 1 bathroom, 2 bed & 2 bathroom. Outstanding South Yarra blue chip address. 

100m from Chapel St shopping, cafe’s and restaurants. Award-winning project team including SJB Architects and Avenue projects. Exclusive residents-only rooftop garden and entertaining deck with extraordinary views. High security access to building. 4km to Melbourne’s CBD.



Unique New york loft inspired interiors and design. Surrounded by South Yarra prized parks and gardens. Ground floor Mode cafe and lobby entrance.



Abundant public transport close to all major arterials. Voted Melbourne’s most liveable suburb (Melbourne Magazine, Nov 24th 2011). One of Melbourne’s strongest capital growth precincts. Apartments achieve an average SIX star energy rating under the NatHERS

The information in this marketing material has been prepared with all reasonable care by Avenue Projects Pty Ltd for promotional purposes only. Avenue Projects Pty Ltd, Wilson Street Project Pty Ltd and their officers, agents, employees and consultants do not warrant the accuracy of information contained and do not accept any liability for any negligence, error, discrepancy or otherwise in connection with marketing material. This marketing material does not constitute any part of the contract of sale. This marketing material does not constitute an offer. This marketing material is impression based only and is for marketing purposes only. Prospective purchasers are advised to carry out their own enquiries and investigations in order to verify the information associated with the MODE development. This marketing material is owned by and remains the property of Avenue Projects Pty Ltd and its consultants. © Copyright Avenue Projects June 2012.

Design by grenade

(Nationwide House Energy Rating Scheme).

contact us Call: 1300 70 80 99 or visit us online: modesouthyarra.com Display Suite: Shop 4, 402 Chapel Street, South Yarra 3141.