mode l i v i n g s o u t h ya r r a modesouthyarra.com
mode living
A boutique collection of superbly tailored one and two bedroom residences in the fashionable heart of South Yarra, this iconic new address weaves past and present into a uniquely exceptional urban living experience.
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chapel street, where good taste and good times create melbourne’s ultimate lifestyle precinct
see and be scene Smart and sophisticated, Chapel Street is also a social setting without equal. Spoilt for choice with famous cafés, bars and restaurants, its pavements buzz day and night with the sounds of life being enjoyed to the max.
always in fashion
designer everything
Located at 25 Wilson Street, South Yarra, Mode puts you just moments from iconic Chapel Street — Melbourne’s premier fashion, design and entertainment district, and mecca for the truly style savvy.
If it’s new, now or next, Chapel Street is where you find it first. The labels you know, the next wave designers you’ll love; from casual to couture and everything in between, the attractions of this fashion forward precinct never wear out.
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MELBOURNE CBD 4km
MCG Albert Park Lake Royal Botanic Gardens
Fawkner Park
Yarra River
South Yarra Station
toorak road
Commercial Road
Prahran
Jam Factory
South Yarra Prahran Market
chapel strEet
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wilson
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modernist design with sublime spirit of place architecture Mode is the latest urban development from acclaimed boutique residential specialists, Avenue Projects. Conceived as a sculptural insertion into a street scaled podium by SJB Architects, the building features just one and two bedroom loft style residences over six superbly realised levels. Connecting South Yarra’s storied past with its creative present, the form and materiality of the podium draw reference from the site’s physical and cultural contexts, with the building entry and ground floor café framed by decorative textures and graphic motifs that celebrate Chapel Street and the area’s rag trade history. Above, the upper levels of Mode are expressed in more abstract terms. Seemingly hovering over the podium, its panels interlock and wrap around the main volume to create a striking visual presence within the precinct.
Artist Impression
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from soho to south yarra
the loft art of warehouse
The derelict warehouses and factories of New York’s SoHo district became the epicentre of contemporary American art in the sixties. Attracted by the buildings’ cavernous, light-filled lofts, hordes of avant-garde artists moved in by stealth — revolutionising the art scene from these ready-made, live in studios, and establishing a new genre of urban dwelling in the process. Fifty years on, SJB Architects has reimagined these groundbreaking spaces through the superbly crafted interiors of Mode.
living, elevated to bold new heights by SJB architects
the factory - new york The most celebrated loft studio was undoubtedly that of Andy Warhol. Known as ‘The Factory’, it was a magnet for everyone from arty types and socialites, to poet philosophers, artist and musicians. Many became his assistants — ‘The Warhol Superstars’ — and contributed both to the notoriety of his legendary parties and the iconoclastic nature of his artworks.
the essential ingredients While everyone is familiar with the term, few can articulate the attributes that distinguish a loft from other types of urban residence. In the end, it comes down to four basics — large windows, high ceilings, open space and industrial materiality. The same fundamentals that helped inspire a worldchanging art movement half a century ago.
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divine inspiration INTERIOR DE S IGN
Inspired by the simple yet stylish practicality of traditional loft living, SJB has realised each Mode residence as a comfortable, contemporary space that adapts with absolute flexibility to the needs of everyday living. Rich with industrial references and materiality, the interior palette contrasts beautiful warm oak floorboards against textured dark timber wall cladding and gallery-white walls, while the exposed concrete ceilings of your residence offset the clean lines of its custom detailed joinery. The thematic juxtaposition of texture and tone continues in the kitchen, through a combination of black granite bench-tops, mirror splashbacks, and your choice of generous white or black cupboards.
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kitchen by design light scheme
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kitchen by design dark scheme
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detail perfect INTERIOR DE S IGN
Meticulous specification of fittings and fixtures ensures the character of your Mode residence is reflected in every detail of its elegant bathroom. Like the glass shower screen with its black detailed frame, the custom vanity units in warm oak with black-framed mirror storage cabinet, and the eye-catching contrast of dark grey tiled floor and matt white linear wall tiles.
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Want to catch some rays? Relax with your latest page-turner? Enjoy a meal al fresco? Mode has just the place — a stylish rooftop deck, complete with dining and lounge areas, a convenient outdoor barbecue, and some of the best sunsets you’ll ever see.
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location
Mode gives you more than a front row seat to the passing parade of Chapel Street fashion, it puts you only minutes from the CBD, and a short walk from many of Melbourne’s best-loved places and spaces.
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metro area
local area 01
MELBOURNE CBD 4KM
No 75, 48
03 TRAM LINE
ST
ERS
TIO S TA
N
TRAIN STATION MAIN ROADS
Melbourne Cricket Ground
No 78
RICHMOND
TRAM LINE
TRAIN LINES
TRAIN STATION
PARKLAND
Sidney Myer Music Bowl
D
es
W
t
t Ga
W eF
n Tu ain om
n
04 05
No 8 06 07 08
SOUTH YARRA
09
TRAIN LINES RICHMOND STATION
Melbourne Arts Precinct
MAIN ROADS
BIKE TRAIL
Melbourne Sports Precinct
02
SOUTH YARRA STATION
F
D LIN
Toorak Road
No 70
el
10
PARKLAND
Swan Street
11 12
MARKETS
Monash FWY
13 14
Y
Yarra River
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15
No 67, 16, 6, 8
H AW No 78
St
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RN S TAT IO N
Ki lda
25 Wilson Street
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Ro
ROYAL BOTANIC GARDENS
KSBU
ad
SOUTH YARRA 21
nd
Commercial Road
on
Toorak Road
Str ee
No 8
t
Albert Park
No 8 No 78
H AW
KSBU
Qu ee
Fawkner Park
Malvern Road
22 23
RN S TAT IO N
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28 25
ns Ro
No 78
ad
Melb Sport & Aquatic Centre
Shop 4, 402 Chapel Street
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PRAHRAN
Greville Street Commercial Road
Albert Park Lake
Malvern Road
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Alfred Hospital Albert Park Golf Course
Greville Street
Wesley College
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PRAHRAN
01. Vogue Plaza
07. Scanlan & Theodore
13. Village Cinema
19. Caffe Sienna
25. Grattan Gardens
02. Como Centre
08. The Pound Cafe
14. Jam Factory
20. Fitness First
26. Princes Gardens
03. Rockley Gardens
09. Thirty-Eight Chairs
15. Topshop
21. Prahran Market
27. Prahran Pool
04. Country Road
10. Alannah Hill
16. Bettina Liano
22. Prahran Central
28. Electric Ladyland
17. Bridie O’Reilly’s
23. Woolworths
29. Fog Bar & Restaurant
06. Saba
12. Sportsgirl
18. Grosvenor Reserve
24. Coles
30. Boutique Nightclub
High Street 05. Caffe e Cucina 11. Sass & Bide
Chapel Street
re
No 67, 16, 6, 8
PRAHRAN STATION
Cla
SOUTH MELBOURNE
Botanical Hotel
Punt Road
Melbourne Grammar
Domain Road
Chapel Street
DISPLAY SUITE
Moonlight Cinema
Williams Road
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ay
Chapel Street
W
SOUTH YARRA STATION
s
Darling Street
ng
Punt Road
Ki
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south yarra, the best things in life are even better in melbourne’s premier inner suburb
the grass is greener
all tastes catered for
Living in South Yarra is a walk in the park. Literally. From the Royal Botanic Gardens, Fawkner Park and Alexandra Boulevard, to smaller settings such as nearby Rockley Gardens, you’ll find all the space you need to escape and relax, or to jog, run or cycle to your heart’s content.
South Yarra is as serious about food as you are…or as relaxed. From single estate espresso to big breakfast fry-ups, light healthy lunches to indulgent gelato, bar snacks and boutique beers to fine dining, there’s something for every taste, at every time of day and night.
everything money can buy If you enjoy a spot of retail therapy, you’ll be sold on South Yarra — both for its famous boutiques, designer names and in-the-know local haunts, and the convenience, choice and quality of everyday essentials like market fresh produce and leading brand groceries.
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the team
Mode brings together three key elements: an inspired location, an inspiring architecture and design practice, and a developer with the vision, resources and passion to create truly memorable residential living experiences.
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the developer
Avenue Projects is a long-standing real estate partnership of the Buxton and Scalzo Groups that specialises in boutique residential and mixed-use developments in prime inner Melbourne locations. Both groups have built a strong track record in Melbourne real estate, and are renowned for delivering high quality, highly innovative architecture and interior design that enhance both the lifestyle of its occupants and the built environment. Developments undertaken by Avenue Projects are funded by both their own capital base, as well as through ventures with equity partners and third-party capital managers.
avenueprojects.com.au
Albert Tower, Melbourne.
38 Camberwell Road, Camberwell.
Leopold, Melbourne.
Malvern Hill, Malvern.
the architects
SJB has built its reputation as an astute collection of experts who respond sensitively to the urban fabric of cities and regions by combining knowledge and experience with creative design solutions. Embracing the disciplines of architecture, interior design, town planning and urban design, they have contributed significantly to Australia’s built environment for more than three decades, with work that encompasses large-scale urban development through to more intimate residential buildings. Equally renowned for their interiors, their design integrity and genuine understanding of style always results in imaginative spaces that continually captivate attention.
sjb.com.au
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interior
4M PTY LTD
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cafes
LE CONTRASTE
AMICI BAKERY - CAFE
254 High Street
83 Chapel Street
242 Chapel Street
Prahan VIC, 3181
Windsor VIC, 3181
Prahran VIC, 3181
restaurants & bars
DUKES COFFEE
fashion
BASQUE TAPAS & WINE
MORRIS JONES & CO
ALANNAH HILL
JOLIE AND DEEN
169 Chapel Street
159 Chapel Street
163 -165 Chapel Street
533 Chapel Street
411 Chapel Street
Windsor VIC, 3181
Windsor VIC, 3181
Windsor VIC, 3181
South Yarra VIC, 3141
South Yarra VIC, 3141
(03) 9529 8861
(03) 9529 6911
(03) 9529 7770
(03) 9521 4884
(03) 9533 7044
(03) 9533 2055
(03) 9826 2755
(03) 9827 3770
4m.com.au
[email protected]
amicibakerycafe.com.au
dukescoffee.com.au
basque.com.au
morrisjones.com.au
alannahhill.com.au
jolieanddeen.com.au
ANGELUCCI 20TH CENTURY
MATT BLATT
BARISTA CAFE
EN VOGUE CAFE
BLUE BAR
MILETO’S
AG MENSWEAR
KAREN MILLEN ENGLAND
92 High Street
507 Chapel Street
3A Carlton Street
Vogue Plaza, Grd Floor
330 Chapel Street
132 Chapel Street
443 Chapel Street
555a Chapel Street
Windsor VIC, 3181
South Yarra VIC, 3141
Prahran VIC, 3181
670 Chapel Street
Prahran VIC, 3181
Windsor VIC, 3181
South Yarra VIC, 3141
South Yarra VIC, 3141
(03) 9525 1271
1300 62 88 25
(03) 9510 3008
South Yarra VIC, 3141
(03) 9529 6499
(03) 9510 2241
(03) 9827 2911
(03) 9827 8237
angelucci.net.au
mattblatt.com.au
baristacafe.com.au
(03) 9824 0093
bluebar.com.au
miletos.com.au
agclothing.com
karenmillen.com
DESIGN ADDICT
RISE & SHINE
CAFÉ BEVANDE
GLOBE CAFE
BORSCH, VODKA & TEARS
mama baba
BENDON LINGERIE
KOOKAI
2A Cecil Place
649 Chapel Street
119 Chapel Street
218 Chapel Street
173 Chapel Street
South Yarra/Toorak
437 Chapel Street
515 Chapel Street
Prahran VIC, 3181
South Yarra VIC, 3141
Windsor VIC, 3181
Prahran VIC, 3181
Windsor VIC, 3181
21 Daly St
South Yarra VIC, 3141
South Yarra VIC, 3141
(03) 9510 5775
(03) 9804 8811
(03) 9525 0499
(03) 9510 8693
(03) 9530 2694
South Yarra VIC, 3141
(03) 9827 4700
(03) 9827 3651
designaddict.com.au
riseandshine.com.au
[email protected]
globecafe.com.au
borschvodkaandtears.com
mamababa.com.au
bendon.co.nz
kookai.com.au
HOME CONCEPTS
TARLO AND GRAHAM
CAFÉ CHASOS
IS IT CAFÉ
HANOI HANNAH
SICILIAN ORANGE
BETTINA LIANO
LIFEWITHBIRD
121 Commercial Road
60 Chapel Street
Prahran Market, Stall 15
11 Izett Street
180 High Street
115 Greville Street
471 Chapel Street
563 Chapel Street
South Yarra VIC, 3141
Windsor VIC, 3181
163 Commercial Road
Prahran VIC, 3181
Prahran VIC, 3181
Prahran VIC, 3181
South Yarra VIC, 3141
South Yarra VIC, 3141
(03) 9820 1996
(03) 9521 2221
South Yarra VIC, 3141
(03) 9533 2904
(03) 9939 5181
(03) 9510 1051
(03) 9827 0063
(03) 9029 6934
home-concepts.com.au
tarloandgraham.com
(03) 9804 8058
isitcafe.com.au
hanoihannah.com.au
sicilianorange.com.au
bettinaliano.com.au
lifewithbird.com
ISHKA
Space Furniture
CAFÉ GRECO
JETTBLACK
IMPERIAL HOTEL
SPOONBILL
BROOKSFIELD
SASS & BIDE
229 Chapel Street
629 Church Street
560 Chapel Street
177 Greville Street
522 Chapel Street
The Olsen Hotel
441 Chapel Street
531 Chapel Street
Prahran VIC, 3181
Richmond VIC, 3121
South Yarra VIC, 3141
Prahran VIC, 3181
South Yarra VIC, 3141
637-641 Chapel Street
South Yarra VIC, 3141
South Yarra VIC, 3141
(03) 9530 2626
(03) 9426 3000
(03) 9826 2888
(03) 8080 5890
(03) 9810 0070
South Yarra VIC, 3141
(03) 9824 1411
(03) 9804 7270
ishka.com.au
spacefurniture.com.au
cafegreco.com.au
[email protected]
imperialsouthyarra.com
(03) 9040 1333
brooksfield.com.au
sassandbide.com
CAFE ORANGE
KAZBAR CAFÉ BAR
KATUK
TEMPERANCE HOTEL
COUNTRY ROAD
scanlan&theodore
chapelstreet.com.au Chapel Street never stands still, and neither does its most happening address – chapelstreet.com.au So if you want the low down on what’s going on and what’s coming in Melbourne’s most exciting neighbourhood, just get online and get amongst it.
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126 Chapel Street
481 Chapel Street
517a Chapel Street
426 Chapel St
252 Toorak Road
24–30 River Street
Windsor VIC, 3181
South Yarra VIC, 3141
South Yarra VIC, 3141
South Yarra VIC, 3141
South Yarra VIC, 3141
South Yarra, VIC, 3141
(03) 9529 1644
(03) 9826 6442
(03) 9827 9004
(03) 9827 7401
(03) 9824 0133
(03) 9826 5742
orangewindsor.com
kazbar.net.au
katuk.com.au
temperancehotel.com.au
countryroad.com.au
scanlanandtheodore.com.au
CAFFE E CUCINA
SAN CHURRO
LA CAMERA
THE MOSER ROOM
GASP ON CHAPEL
THE GANT STORE
581 Chapel Street
150 Chapel Street
446 Chapel Street
386 Chapel Street
457 Chapel Street
577 Chapel Street
South Yarra VIC, 3141
Windsor VIC, 3181
South Yarra VIC, 3141
South Yarra VIC, 3141
South Yarra VIC, 3141
South Yarra VIC, 3141
(03) 9827 4139
(03) 9529 7559
(03) 9827 8531
(03) 9826 1433
(03) 9827 6233
(03) 9826 0091
caffeecucina.com.au
sanchurro.com
lacamera.com.au
moserroom.com.au
gaspjeans.com.au
gant.com
CAFFE SIENNA
ST EDMONDS
MAMA GANOUSH
THE SMITH
GORMAN
TOPSHOP TOPMAN
Shop 2/402 Chapel Street
Rear 154
56 Chapel Street
213 High Street
561 Chapel St
500 Chapel Street
South Yarra VIC, 3141
Greville Street
Windsor VIC, 3181
Prahran VIC, 3181
South Yarra VIC, 3141
South Yarra VIC, 3141
(03) 9827 1353
Prahran VIC, 3181
(03) 9521 4141
(03) 9514 2444
(03) 9826 4556
(03) 8844 0900
[email protected]
(03) 9525 0473
mamaganoush.com
thesmithprahran.com.au
gormanshop.com.au
topshop.com
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mode living
investment checklist
total of 38 units including: 1 bed, 2 bed & 1 bathroom, 2 bed & 2 bathroom. Outstanding South Yarra blue chip address.
100m from Chapel St shopping, cafe’s and restaurants. Award-winning project team including SJB Architects and Avenue projects. Exclusive residents-only rooftop garden and entertaining deck with extraordinary views. High security access to building. 4km to Melbourne’s CBD.
Unique New york loft inspired interiors and design. Surrounded by South Yarra prized parks and gardens. Ground floor Mode cafe and lobby entrance.
Abundant public transport close to all major arterials. Voted Melbourne’s most liveable suburb (Melbourne Magazine, Nov 24th 2011). One of Melbourne’s strongest capital growth precincts. Apartments achieve an average SIX star energy rating under the NatHERS
The information in this marketing material has been prepared with all reasonable care by Avenue Projects Pty Ltd for promotional purposes only. Avenue Projects Pty Ltd, Wilson Street Project Pty Ltd and their officers, agents, employees and consultants do not warrant the accuracy of information contained and do not accept any liability for any negligence, error, discrepancy or otherwise in connection with marketing material. This marketing material does not constitute any part of the contract of sale. This marketing material does not constitute an offer. This marketing material is impression based only and is for marketing purposes only. Prospective purchasers are advised to carry out their own enquiries and investigations in order to verify the information associated with the MODE development. This marketing material is owned by and remains the property of Avenue Projects Pty Ltd and its consultants. © Copyright Avenue Projects June 2012.
Design by grenade
(Nationwide House Energy Rating Scheme).
contact us Call: 1300 70 80 99 or visit us online: modesouthyarra.com Display Suite: Shop 4, 402 Chapel Street, South Yarra 3141.